This study has directions to find out the factors that influence the selling price of rubber in Kebunjati Village, Semidang Aji District, OKU Regency. This research method was carried out using a quantitative method in which the research used multiple linear regression analysis. Data was obtained by distributing questionnaires and data obtained from rubber farmers in Kebunjati Village. The results of this study are the factors that influence the selling price of rubber in Kebunjati Village, namely there are 3 factors including: place of sale, rubber quality and slab storage time. Of the three factors that greatly influence, namely the place of sale and the quality of rubber with a significant level of 1% and one factor that has a significant effect on the selling price of rubber in Kebunjati Village, namely the long period of storage of slabs with a significant level of 30%.
{"title":"FAKTOR-FAKTOR YANG MEMPENGARUHI HARGA JUAL KARET DI DESA KEBUNJATI DI KECAMATAN SEMIDANG AJI KABUPATEN OKU","authors":"M. Agustina, Ema Pusvita, Septianita Septianita","doi":"10.25157/ma.v9i2.10206","DOIUrl":"https://doi.org/10.25157/ma.v9i2.10206","url":null,"abstract":"This study has directions to find out the factors that influence the selling price of rubber in Kebunjati Village, Semidang Aji District, OKU Regency. This research method was carried out using a quantitative method in which the research used multiple linear regression analysis. Data was obtained by distributing questionnaires and data obtained from rubber farmers in Kebunjati Village. The results of this study are the factors that influence the selling price of rubber in Kebunjati Village, namely there are 3 factors including: place of sale, rubber quality and slab storage time. Of the three factors that greatly influence, namely the place of sale and the quality of rubber with a significant level of 1% and one factor that has a significant effect on the selling price of rubber in Kebunjati Village, namely the long period of storage of slabs with a significant level of 30%.","PeriodicalId":30570,"journal":{"name":"Jurnal Manajemen Agribisnis","volume":"19 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89842071","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
G. W. Mukti, Rani Andriani Budi Kusumo, Anne Charina
This study aims to identify entrepreneurship's various strengths and weaknesses in agricultural youth. Furthermore, this study also aims to use the strengths to minimize the various negative impacts of the weaknesses of young farmers to help form a productive, conducive and collaborative agricultural entrepreneurship ecosystem. The research method in this article uses a systems analysis approach, statistical analysis and SWOT. System analysis is used to analyze the advantages and disadvantages of horticulture farming business actors in West Java so that the competitive advantages of young farmers can be determined. SWOT analysis is used to identify the strengths, weaknesses, opportunities and challenges of the horticultural farming environment so that it can describe the entrepreneurial development of profitable young farmers in the agricultural sector. Interaction analysis is expected to help young farmers understand problems and solutions for their business development. In the process, these factors are grouped into 8 (eight) strategic areas, which can be a guide for young farmers in carrying out their business processes, starting from the phase start, surviving until the increase in business scale. This strategy is expected to create a more productive, conducive and collaborative agricultural entrepreneurship ecosystem to become a forum that can attract the younger generation's attention to work, work and excel in the agricultural sector.
{"title":"PENGEMBANGAN EKOSISTEM KEWIRAUSAHAAN PERTANIAN : SEBAGAI UPAYA REGENERASI PETANI MUDA DI JAWA BARAT","authors":"G. W. Mukti, Rani Andriani Budi Kusumo, Anne Charina","doi":"10.25157/ma.v9i2.10805","DOIUrl":"https://doi.org/10.25157/ma.v9i2.10805","url":null,"abstract":"This study aims to identify entrepreneurship's various strengths and weaknesses in agricultural youth. Furthermore, this study also aims to use the strengths to minimize the various negative impacts of the weaknesses of young farmers to help form a productive, conducive and collaborative agricultural entrepreneurship ecosystem. The research method in this article uses a systems analysis approach, statistical analysis and SWOT. System analysis is used to analyze the advantages and disadvantages of horticulture farming business actors in West Java so that the competitive advantages of young farmers can be determined. SWOT analysis is used to identify the strengths, weaknesses, opportunities and challenges of the horticultural farming environment so that it can describe the entrepreneurial development of profitable young farmers in the agricultural sector. Interaction analysis is expected to help young farmers understand problems and solutions for their business development. In the process, these factors are grouped into 8 (eight) strategic areas, which can be a guide for young farmers in carrying out their business processes, starting from the phase start, surviving until the increase in business scale. This strategy is expected to create a more productive, conducive and collaborative agricultural entrepreneurship ecosystem to become a forum that can attract the younger generation's attention to work, work and excel in the agricultural sector.","PeriodicalId":30570,"journal":{"name":"Jurnal Manajemen Agribisnis","volume":"58 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86851169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"OPTIMALISASI PENGGUNAAN FAKTOR PRODUKSI USAHATANI JAGUNG DI KABUPATEN BANYUMAS","authors":"Ulfah Nurdiani, Kunandar Prasetyo, Dewanti Risa Utami","doi":"10.25157/ma.v9i2.11081","DOIUrl":"https://doi.org/10.25157/ma.v9i2.11081","url":null,"abstract":"","PeriodicalId":30570,"journal":{"name":"Jurnal Manajemen Agribisnis","volume":"82 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82593463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Marsha Edina Adzhani, Totok Pujianto, Faizal Syahmurman
Utilization of information technology that is increasingly accessible is one of the strategies for entrepreneurs to market their products. YourGood business is one of the Small and Medium Enterprises (SMEs) by presenting smoothies yogurt products and using social media as a marketing medium, one of which is content marketing through Instagram social media as a marketing strategy, content marketing is one of the most important marketing strategies currently being used by YourGood business. The purpose of this study is to test as an illustration how the role or influence of the contribution of content marketing through Instagram social media run by YourGood business on consumer buying interest, this research is included in the type of explanatory research method with a quantitative approach and using non-probability sampling with purposive sampling with a total of 100 respondents using a linear time function to determine the number of samples. Researchers used normality test analysis, t test, F test and multiple linear regression using Microsoft Excel 2019 software. The results stated that there was a correlation between marketing Instagram social media content and the buying interest of YourGood business consumers by 62.6%. Then the variable that has the greatest value is the persuasion variable of 47%. So that the content marketing strategy that can be carried out by YourGood business is to present content with product quality information and build trust in consumers and be carried out consistently and attractively so that the content marketing strategy will be able to increase consumer buying interest.Keywords: Content Marketing, Purchase Intention, Digital Marketing, Instagram.
{"title":"PENGARUH CONTENT MARKETING MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BELI KONSUMEN PADA USAHA YOURGOOD","authors":"Marsha Edina Adzhani, Totok Pujianto, Faizal Syahmurman","doi":"10.25157/ma.v9i2.10264","DOIUrl":"https://doi.org/10.25157/ma.v9i2.10264","url":null,"abstract":"Utilization of information technology that is increasingly accessible is one of the strategies for entrepreneurs to market their products. YourGood business is one of the Small and Medium Enterprises (SMEs) by presenting smoothies yogurt products and using social media as a marketing medium, one of which is content marketing through Instagram social media as a marketing strategy, content marketing is one of the most important marketing strategies currently being used by YourGood business. The purpose of this study is to test as an illustration how the role or influence of the contribution of content marketing through Instagram social media run by YourGood business on consumer buying interest, this research is included in the type of explanatory research method with a quantitative approach and using non-probability sampling with purposive sampling with a total of 100 respondents using a linear time function to determine the number of samples. Researchers used normality test analysis, t test, F test and multiple linear regression using Microsoft Excel 2019 software. The results stated that there was a correlation between marketing Instagram social media content and the buying interest of YourGood business consumers by 62.6%. Then the variable that has the greatest value is the persuasion variable of 47%. So that the content marketing strategy that can be carried out by YourGood business is to present content with product quality information and build trust in consumers and be carried out consistently and attractively so that the content marketing strategy will be able to increase consumer buying interest.Keywords: Content Marketing, Purchase Intention, Digital Marketing, Instagram.","PeriodicalId":30570,"journal":{"name":"Jurnal Manajemen Agribisnis","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84110853","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
One of the leading commodities in the plantation sub-sector in West Kalimantan is pepper (Piper nigrum L). Total pepper production in 2020 is 4,970 tonnes. In 2021, the pepper planting area in West Kalimantan will have increased by 36.49%, with a total production of 476 tons. Paloh District is an area that has a planting area of 471 hectares and the lowest productivity of 0.28 metric tons. This study aims to formulate a strategy for the development of pepper farming in Paloh District, Sambas Regency. SWOT analysis was used in this research methodology with 43 respondents who were taken using a purposive sampling method. The results showed that the biggest internal factors were the strength, namely the availability of farming land
{"title":"STRATEGI PENGEMBANGAN USAHATANI LADA DI KECAMATAN PALOH KABUPATEN SAMBAS","authors":"Nur Diyanah Afi, Dewi Kurniati, Adi Suyatno","doi":"10.25157/ma.v9i2.10977","DOIUrl":"https://doi.org/10.25157/ma.v9i2.10977","url":null,"abstract":"One of the leading commodities in the plantation sub-sector in West Kalimantan is pepper (Piper nigrum L). Total pepper production in 2020 is 4,970 tonnes. In 2021, the pepper planting area in West Kalimantan will have increased by 36.49%, with a total production of 476 tons. Paloh District is an area that has a planting area of 471 hectares and the lowest productivity of 0.28 metric tons. This study aims to formulate a strategy for the development of pepper farming in Paloh District, Sambas Regency. SWOT analysis was used in this research methodology with 43 respondents who were taken using a purposive sampling method. The results showed that the biggest internal factors were the strength, namely the availability of farming land","PeriodicalId":30570,"journal":{"name":"Jurnal Manajemen Agribisnis","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79483715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research aims to analyze the income of com farmers in Gorontalo Regency and compare the income of corn farmers before and after joining the READSI (Rural Empowerment and Agricultural Development Scalling-up Initiative) program. The sample was determined using Purposive Sampling with 55 com farmers in Ayuhula Village, Dungaliyo Subdistrict, Gorontalo Regency. This research employs explanatory research with a quantitative and statistical approach. The data analalysis consists of the analysis of cost structure, income and revenue, and paired sample t-test comparison test. The results indicate that the average accumulation of income per farmer before the READSI program was IDR 7.823.516 per planting season. Meanwhile, the average income per farmer after participating the READSI program was IDR 19.313.524 per planting season. Statistically, the farmers’ income after joining the READSI program is significantly different from their income before participating in the program. The average income difference per farmer from the READSI farmer group reaches 54%. In conclusion, the READSI program has proven to increase farmer productivity and ultimately improve farmer income in Gorontalo Regency.
{"title":"APAKAH PROGRAM READSI DAPAT MENINGKATKAN PENDAPATAN PETANI? STUDI KOMPARASI PADA PETANI JAGUNG GORONTALO","authors":"Nursella Marjan, Ria Indriani, Echan Adam","doi":"10.25157/ma.v9i2.10509","DOIUrl":"https://doi.org/10.25157/ma.v9i2.10509","url":null,"abstract":"The research aims to analyze the income of com farmers in Gorontalo Regency and compare the income of corn farmers before and after joining the READSI (Rural Empowerment and Agricultural Development Scalling-up Initiative) program. The sample was determined using Purposive Sampling with 55 com farmers in Ayuhula Village, Dungaliyo Subdistrict, Gorontalo Regency. This research employs explanatory research with a quantitative and statistical approach. The data analalysis consists of the analysis of cost structure, income and revenue, and paired sample t-test comparison test. The results indicate that the average accumulation of income per farmer before the READSI program was IDR 7.823.516 per planting season. Meanwhile, the average income per farmer after participating the READSI program was IDR 19.313.524 per planting season. Statistically, the farmers’ income after joining the READSI program is significantly different from their income before participating in the program. The average income difference per farmer from the READSI farmer group reaches 54%. In conclusion, the READSI program has proven to increase farmer productivity and ultimately improve farmer income in Gorontalo Regency.","PeriodicalId":30570,"journal":{"name":"Jurnal Manajemen Agribisnis","volume":"30 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83861112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Indonesia is the country with the largest oil palm plantation in the world. One of the companies that manages oil palm plantations is PT Perkebunan Nusantara (PTPN) VIII Tambaksari afdeling sindangsari plantation, Subang. Before it became an oil palm plantation land, most people planted pineapple crops. After the existence of oil palm plantations, many communities were helped by the economy. However, some communities with farmers' livelihoods have complained that pineapple plantations continue to narrow because they are prepared for oil palm development. Based on these problems, this study aims to describe the characteristics of communities around oil palm plantations and find out the community's perception of the existence of oil palm plantations at PTPN VIII Kebun Tambaksari Afdeling Sindangsari, Subang in terms of social impacts and economic impacts using descriptive analysis and scoring analysis. The method used in this study is quantitative with a type of survey research. The results showed that the company had a positive impact on the communities around the PTPN VIII Kebun Tambaksari oil palm plantation on social impact indicators which included the quality of education, facilities and infrastructure, social values with an average score of 68.08 included in the positive category and economic impact indicators which included labor, new work ventures, and the number of residents and job opportunities with an average score of 71.47 included in the positive category.
印度尼西亚是世界上油棕种植面积最大的国家。其中一家管理油棕种植园的公司是PT Perkebunan Nusantara (PTPN) VIII Tambaksari afdeling sindangsari种植园，位于苏邦。在成为油棕种植园之前，大多数人种植菠萝作物。油棕种植园出现后，许多社区都得到了经济的帮助。然而，一些以农民为生的社区抱怨说，菠萝种植园继续缩小，因为他们准备发展油棕。基于这些问题，本研究旨在描述油棕种植园周围社区的特征，并通过描述性分析和评分分析，了解PTPN VIII Kebun Tambaksari Afdeling Sindangsari, Subang的社区对油棕种植园存在的社会影响和经济影响的感知。本研究采用定量的调查研究方法。结果表明，该公司对PTPN VIII Kebun Tambaksari油棕种植园周围社区的社会影响指标包括教育质量，设施和基础设施，社会价值(平均得分为68.08)为积极类别，经济影响指标包括劳动力，新工作企业，居民数量和就业机会的平均得分为71.47，被列入积极类别。
{"title":"PERSEPSI MASYARAKAT TERHADAP KEBERADAAN PERKEBUNAN KELAPA SAWIT PT. PERKEBUNAN NUSANTARA VIII TAMBAKSARI AFDELING SINDANGSARI, SUBANG","authors":"Maulina Zahwa, Ernah Ernah","doi":"10.25157/ma.v9i2.9924","DOIUrl":"https://doi.org/10.25157/ma.v9i2.9924","url":null,"abstract":"Indonesia is the country with the largest oil palm plantation in the world. One of the companies that manages oil palm plantations is PT Perkebunan Nusantara (PTPN) VIII Tambaksari afdeling sindangsari plantation, Subang. Before it became an oil palm plantation land, most people planted pineapple crops. After the existence of oil palm plantations, many communities were helped by the economy. However, some communities with farmers' livelihoods have complained that pineapple plantations continue to narrow because they are prepared for oil palm development. Based on these problems, this study aims to describe the characteristics of communities around oil palm plantations and find out the community's perception of the existence of oil palm plantations at PTPN VIII Kebun Tambaksari Afdeling Sindangsari, Subang in terms of social impacts and economic impacts using descriptive analysis and scoring analysis. The method used in this study is quantitative with a type of survey research. The results showed that the company had a positive impact on the communities around the PTPN VIII Kebun Tambaksari oil palm plantation on social impact indicators which included the quality of education, facilities and infrastructure, social values with an average score of 68.08 included in the positive category and economic impact indicators which included labor, new work ventures, and the number of residents and job opportunities with an average score of 71.47 included in the positive category.","PeriodicalId":30570,"journal":{"name":"Jurnal Manajemen Agribisnis","volume":"32 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75861641","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Article Info ABSTRAK Article history: Received 19 Juli 2022 Revised 31 Juli 2022 Accepted 24 Agustus 2022 Penelitian ini dilaksanakan di Desa Abbanuangnge Kecamatan Pammana Kabupaten Wajo, pelaksanaan penelitian ini dimulai dari Maret 2021 sampai Mei 2021. Populasi penelitian adalah sebanyak 141 petani dari 1 kelompok P3A. Tujuan dari penelitian ini adalah untuk mengetahui peran dan dinamika kelembagaan P3A dalam pengelolaan air sawah di Desa Abbanuangnge Kecamatan Pammana Kabupaten Wajo. Metode penentuan responden dilakukan dengan mengambil 10 orang anggota dalam Kelompok. Teknik pengumpulan data dilakukan dengan observasi, wawancara, dan dokumentasi. Hasil penelitian menujukkan bahwa peran kelembagaan P3A Sipakatuwo dalam operasi dan pemeliharaan jaringan irigasi dan rehabilitasi jaringan irigasi telah dilakukan secara baik. Kelembagaan P3A telah menunjukkan kedinamisan dalam pengelolaan air sawah dinaman kedinamisan ini berhubungan dengan adanyan tujuan, struktur, fungsi, pembinaan, kekompakan, suasana, dan tenakan kelembagaan.
{"title":"PERAN DAN DINAMIKA KELEMBAGAAN P3A DALAM PENGELOLAAN AIR SAWAH DI DESA ABBANUANGNGE KECAMATAN PAMMANA KABUPATEN WAJO","authors":"Erni Kasim, Syahrullah Syahrullah, Murmayani Murmayani","doi":"10.25157/ma.v9i2.9804","DOIUrl":"https://doi.org/10.25157/ma.v9i2.9804","url":null,"abstract":"Article Info ABSTRAK Article history: Received 19 Juli 2022 Revised 31 Juli 2022 Accepted 24 Agustus 2022 Penelitian ini dilaksanakan di Desa Abbanuangnge Kecamatan Pammana Kabupaten Wajo, pelaksanaan penelitian ini dimulai dari Maret 2021 sampai Mei 2021. Populasi penelitian adalah sebanyak 141 petani dari 1 kelompok P3A. Tujuan dari penelitian ini adalah untuk mengetahui peran dan dinamika kelembagaan P3A dalam pengelolaan air sawah di Desa Abbanuangnge Kecamatan Pammana Kabupaten Wajo. Metode penentuan responden dilakukan dengan mengambil 10 orang anggota dalam Kelompok. Teknik pengumpulan data dilakukan dengan observasi, wawancara, dan dokumentasi. Hasil penelitian menujukkan bahwa peran kelembagaan P3A Sipakatuwo dalam operasi dan pemeliharaan jaringan irigasi dan rehabilitasi jaringan irigasi telah dilakukan secara baik. Kelembagaan P3A telah menunjukkan kedinamisan dalam pengelolaan air sawah dinaman kedinamisan ini berhubungan dengan adanyan tujuan, struktur, fungsi, pembinaan, kekompakan, suasana, dan tenakan kelembagaan.","PeriodicalId":30570,"journal":{"name":"Jurnal Manajemen Agribisnis","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88543802","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Shelly Rizkita Putri, Putri Ayu Ogari, Ema Pusvita
Seblak is a typical and contemporary food originating from Bandung, West Java, made from crackers cooked with vegetables along with eggs and other spicy flavors. In its development seblak became food that can be enjoyed by many people. This study aims to determine: 1) To determine the effect of product quality, price, and location on Seblak consumer satisfaction in Baturaja, Ogan Komering Ulu Regency. 2) To formulate a strategy to increase consumer satisfaction with Seblak in Baturaja, Ogan Kota Regency. This research method was carried out using quantitative methods and descriptive qualitative methods quantitative methods using multiple linear regression analysis. Qualitative descriptive method using data collection techniques through questionnaires and observations related to improving strategies in identifying strengths, weaknesses, opportunities and threats with the SWOT method on seblak in Baturaja, Ogan Komering Ulu Regency. Through IFAS (Internal Factor Analysis Strategy) and EFAS (External Factor Analysis Strategy) factors. From the results of proving the first hypothesis, product quality has a significant effect on satisfaction. From the results of the second hypothesis that price partially has a significant influence on satisfaction. From the results of proving the three hypotheses, locations partially have a significant influence on satisfaction. From the results of the fourth hypothesis, product quality, price and location simultaneously have a significant influence on satisfaction. From this study it can be seen that the calculation of the EFAS matrix is 2.0 and the IFAS matrix is 2.13 which is then depicted in the SWOT diagram, so it can be seen that the position of increasing growth in cell II indicates that the strategy is experiencing growth through horizontal integration. Horizontal integration is a process of increasing production, where this strategy, if one makes a decision, can be a good strength and a good opportunity.
Seblak是一种典型的现代食品，起源于西爪哇的万隆，由饼干、蔬菜、鸡蛋和其他辛辣口味制成。在它的发展过程中，黑巧克力成为了许多人都能享用的食物。本研究旨在确定:1)确定产品质量、价格和地理位置对Ogan Komering Ulu Regency Baturaja Seblak消费者满意度的影响。2)制定提高Ogan Kota Regency Baturaja Seblak消费者满意度的策略。本研究方法采用定量方法和描述性定性方法，定量方法采用多元线性回归分析。定性描述方法使用数据收集技术，通过问卷调查和观察相关的改进策略，以确定优势，劣势，机会和威胁与SWOT方法在巴图拉贾，奥根科莫林乌卢县的塞布莱克。通过IFAS(内部因素分析策略)和EFAS(外部因素分析策略)两个因素。从证明第一个假设的结果来看，产品质量对满意度有显著影响。从第二个假设的结果来看，价格部分对满意度有显著影响。从三个假设的证明结果来看，位置对满意度有部分显著影响。从第四个假设的结果来看，产品质量、价格和地理位置同时对满意度有显著影响。从本研究中可以看出，EFAS矩阵的计算为2.0,IFAS矩阵为2.13，然后在SWOT图中进行描述，因此可以看出，在细胞II中增长的位置表明该战略正在经历横向整合的增长。横向整合是一个提高产量的过程，在这个过程中，如果一个人做出决定，这个战略可能是一个很好的优势和机会。
{"title":"STRATEGI DAN PENGARUH KUALITAS PRODUK,HARGA DAN LOKASI TERHADAP KEPUASAN KONSUMEN KULINER SEBLAK DI BATURAJA KABUPATEN OGAN KOMERING ULU","authors":"Shelly Rizkita Putri, Putri Ayu Ogari, Ema Pusvita","doi":"10.25157/ma.v9i2.10131","DOIUrl":"https://doi.org/10.25157/ma.v9i2.10131","url":null,"abstract":"Seblak is a typical and contemporary food originating from Bandung, West Java, made from crackers cooked with vegetables along with eggs and other spicy flavors. In its development seblak became food that can be enjoyed by many people. This study aims to determine: 1) To determine the effect of product quality, price, and location on Seblak consumer satisfaction in Baturaja, Ogan Komering Ulu Regency. 2) To formulate a strategy to increase consumer satisfaction with Seblak in Baturaja, Ogan Kota Regency. This research method was carried out using quantitative methods and descriptive qualitative methods quantitative methods using multiple linear regression analysis. Qualitative descriptive method using data collection techniques through questionnaires and observations related to improving strategies in identifying strengths, weaknesses, opportunities and threats with the SWOT method on seblak in Baturaja, Ogan Komering Ulu Regency. Through IFAS (Internal Factor Analysis Strategy) and EFAS (External Factor Analysis Strategy) factors. From the results of proving the first hypothesis, product quality has a significant effect on satisfaction. From the results of the second hypothesis that price partially has a significant influence on satisfaction. From the results of proving the three hypotheses, locations partially have a significant influence on satisfaction. From the results of the fourth hypothesis, product quality, price and location simultaneously have a significant influence on satisfaction. From this study it can be seen that the calculation of the EFAS matrix is 2.0 and the IFAS matrix is 2.13 which is then depicted in the SWOT diagram, so it can be seen that the position of increasing growth in cell II indicates that the strategy is experiencing growth through horizontal integration. Horizontal integration is a process of increasing production, where this strategy, if one makes a decision, can be a good strength and a good opportunity.","PeriodicalId":30570,"journal":{"name":"Jurnal Manajemen Agribisnis","volume":"110 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76018626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALISIS RISIKO PRODUKSI AGROINDUSTRI BERAS (Studi Kasus: CV. Karma Indah Kabupaten Kolaka, Sulawesi Tenggara)","authors":"Campina Illa Prihantini, K. Kasmiati, M. Amin","doi":"10.25157/ma.v9i2.10882","DOIUrl":"https://doi.org/10.25157/ma.v9i2.10882","url":null,"abstract":"","PeriodicalId":30570,"journal":{"name":"Jurnal Manajemen Agribisnis","volume":"68 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90413778","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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