Perkembangan teknologi yang pesat mendorong para pengusaha berlomba-lomba dalam menciptakan atau meningkatkan sebuah usaha yang canggih, contohnya saja perusahaan situs belanja online. Banyaknya marketplace yang masyarakat ketahui, Shopee-lah yang menjadi salah satu paling banyak diminati, tak kecuali masyarakat yang tinggal di perkotaan, yang gemar melakukan pembeliaan secara online melalui e-commerce Shopee, konsumen juga mempunyai niat untuk melakukan repurchase pada situs yang sama. Tujuan penelitian ini untuk menganalisis perceived usefulneess dan percieved value dan dampaknya terhadap online repurcase intention. Penelitiian ini termasuk dalanm penelitian kuantitatif dengan metode pengumulan data penyebaran kuesioner secara online kepada 100 responden menggunakann teknik purpoosive sampling dna nonprobability sampling. Metode untuk analisa data menggunakan analisis regresi linier berganda. Hasil penelitian ini disimpulkan bahwa perceived usefulness dan perceived value secara parsial maupun simultan berpengaruh positif terhadap online repurchase intention. Meningkatkan online repurchase intention e diharapkan dapat memberikan manfaat dan nilai sebagaimana fungsinya yang memudahkan transanksi jual-beli secara online.
{"title":"PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED VALUE TERHADAP ONLINE REPURCHASE INTENTION PADA KONSUMEN E-COMMERCE SHOPEE DI KOTA MALANG","authors":"Suqaina Zahro Zahro, Musthofa Hadi","doi":"10.33795/jab.v9i1.550","DOIUrl":"https://doi.org/10.33795/jab.v9i1.550","url":null,"abstract":"Perkembangan teknologi yang pesat mendorong para pengusaha berlomba-lomba dalam menciptakan atau meningkatkan sebuah usaha yang canggih, contohnya saja perusahaan situs belanja online. Banyaknya marketplace yang masyarakat ketahui, Shopee-lah yang menjadi salah satu paling banyak diminati, tak kecuali masyarakat yang tinggal di perkotaan, yang gemar melakukan pembeliaan secara online melalui e-commerce Shopee, konsumen juga mempunyai niat untuk melakukan repurchase pada situs yang sama. Tujuan penelitian ini untuk menganalisis perceived usefulneess dan percieved value dan dampaknya terhadap online repurcase intention. Penelitiian ini termasuk dalanm penelitian kuantitatif dengan metode pengumulan data penyebaran kuesioner secara online kepada 100 responden menggunakann teknik purpoosive sampling dna nonprobability sampling. Metode untuk analisa data menggunakan analisis regresi linier berganda. Hasil penelitian ini disimpulkan bahwa perceived usefulness dan perceived value secara parsial maupun simultan berpengaruh positif terhadap online repurchase intention. Meningkatkan online repurchase intention e diharapkan dapat memberikan manfaat dan nilai sebagaimana fungsinya yang memudahkan transanksi jual-beli secara online.","PeriodicalId":31261,"journal":{"name":"Jurnal Aplikasi Bisnis dan Manajemen","volume":"182 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75527844","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Riset ini bertujuan untuk menganalisis pengaruh kepercayaan merek serta mutu produk terhadap keputusan pembelian hijab di Toko Trend Hijab Malang. Riset ini merupakan riset kuantitatif dengan menggunakan tehnik akumulasi fakta kuesioner. Sampel penelitian ini berjumlah 100 jiwa yang dipilih dengan teknik purposeful sampling dan konsumen Toko Trend Hijab. Hasil analisis menunjukkan bahwa variabel kepercayaan merek berpengaruh positif parsial terhadap variabel keputusan pembelian serta variabel mutu produk berpengaruh positif parsial terhadap variabel keputusan pembelian. Hasil uji F menunjukkan bahwa kepercayaan merek serta mutu produk berpengaruh positif terhadap keputusan pembelian. Koefisien determinasi dari hasil tersebut yakni 65,5%.
{"title":"PENGARUH BRAND TRUST DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HIJAB PADA TOKO TREND HIJAB MALANG","authors":"Hayu Anggraeni, A. Rachmi","doi":"10.33795/jab.v9i1.570","DOIUrl":"https://doi.org/10.33795/jab.v9i1.570","url":null,"abstract":"Riset ini bertujuan untuk menganalisis pengaruh kepercayaan merek serta mutu produk terhadap keputusan pembelian hijab di Toko Trend Hijab Malang. Riset ini merupakan riset kuantitatif dengan menggunakan tehnik akumulasi fakta kuesioner. Sampel penelitian ini berjumlah 100 jiwa yang dipilih dengan teknik purposeful sampling dan konsumen Toko Trend Hijab. Hasil analisis menunjukkan bahwa variabel kepercayaan merek berpengaruh positif parsial terhadap variabel keputusan pembelian serta variabel mutu produk berpengaruh positif parsial terhadap variabel keputusan pembelian. Hasil uji F menunjukkan bahwa kepercayaan merek serta mutu produk berpengaruh positif terhadap keputusan pembelian. Koefisien determinasi dari hasil tersebut yakni 65,5%.","PeriodicalId":31261,"journal":{"name":"Jurnal Aplikasi Bisnis dan Manajemen","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89543981","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Intan Cahya Ningrum, L. Megawati, Popong Nurhayati
{"title":"The Optimizing of Digital Marketing to Increase Brand Awareness of Sudut Lombok","authors":"Intan Cahya Ningrum, L. Megawati, Popong Nurhayati","doi":"10.17358/jabm.9.2.467","DOIUrl":"https://doi.org/10.17358/jabm.9.2.467","url":null,"abstract":"","PeriodicalId":31261,"journal":{"name":"Jurnal Aplikasi Bisnis dan Manajemen","volume":"37 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75946731","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Faktor-faktor yang Memengaruhi Pengambilan Keputusan Terhadap Klaim Jaminan Hari Tua","authors":"Ryan Ramanda Nasution, Ma’mun Sarma, A. Sukmawati","doi":"10.17358/jabm.9.2.627","DOIUrl":"https://doi.org/10.17358/jabm.9.2.627","url":null,"abstract":"","PeriodicalId":31261,"journal":{"name":"Jurnal Aplikasi Bisnis dan Manajemen","volume":"66 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85812631","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Role of Human Resource Risk on Employee Performance in The Hybrid Workforce Era","authors":"Thasya Putri, U. Syafitri, A. Sukmawati","doi":"10.17358/jabm.9.2.386","DOIUrl":"https://doi.org/10.17358/jabm.9.2.386","url":null,"abstract":"","PeriodicalId":31261,"journal":{"name":"Jurnal Aplikasi Bisnis dan Manajemen","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86225088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mohamad Rhesa Adisty, Jono M. Munandar, Made Sumertajaya
: Social security should be mandatory for all members of society to protect them from social risks, including the informal workers who are particularly vulnerable to such risks. However, the coverage of social security for informal workers in Indonesia remains very low. Therefore, the study aims to identify the factors that drive informal workers' desire to enroll in social security programs. The Theory of Planned Behavior will be utilized as a tool to uncover these factors. The study will compare the findings with the policies implemented in Indonesia and Taiwan as a comparison for countries with extensive social security coverage. The research sample is determined by using purposive sampling method with 100 respondents participated in this study. Data are examined by using structural equation model - partial least square (SEM-PLS). The results show that Attitude Toward Behavior and Perceived Behavioral Control have a significant impact on the intention of informal workers to join social security programs, while subjective norms have not been proven to have a significant impact. In conclusion, Indonesia needs to review its current policies, which primarily focus on subjective norms, and learn from Taiwan's successful implementation of broad social security coverage. Transforming informal labor into formal employment can be an effective strategy for achieving this goal.
{"title":"Factors Influencing Informal Workers’ Registration for Social Security: A Comparative Analysis Between Indonesia and Taiwan","authors":"Mohamad Rhesa Adisty, Jono M. Munandar, Made Sumertajaya","doi":"10.17358/jabm.9.2.523","DOIUrl":"https://doi.org/10.17358/jabm.9.2.523","url":null,"abstract":": Social security should be mandatory for all members of society to protect them from social risks, including the informal workers who are particularly vulnerable to such risks. However, the coverage of social security for informal workers in Indonesia remains very low. Therefore, the study aims to identify the factors that drive informal workers' desire to enroll in social security programs. The Theory of Planned Behavior will be utilized as a tool to uncover these factors. The study will compare the findings with the policies implemented in Indonesia and Taiwan as a comparison for countries with extensive social security coverage. The research sample is determined by using purposive sampling method with 100 respondents participated in this study. Data are examined by using structural equation model - partial least square (SEM-PLS). The results show that Attitude Toward Behavior and Perceived Behavioral Control have a significant impact on the intention of informal workers to join social security programs, while subjective norms have not been proven to have a significant impact. In conclusion, Indonesia needs to review its current policies, which primarily focus on subjective norms, and learn from Taiwan's successful implementation of broad social security coverage. Transforming informal labor into formal employment can be an effective strategy for achieving this goal.","PeriodicalId":31261,"journal":{"name":"Jurnal Aplikasi Bisnis dan Manajemen","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83328607","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"How E-Wom Influence Purchase Intention Mediated by Trust and Brand Awareness: Case on Generation X in Indonesia","authors":"Rendy Arifin, Tantri Yanuar Rahmat Syah","doi":"10.17358/jabm.9.2.411","DOIUrl":"https://doi.org/10.17358/jabm.9.2.411","url":null,"abstract":"","PeriodicalId":31261,"journal":{"name":"Jurnal Aplikasi Bisnis dan Manajemen","volume":"116 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79842049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Operating Capacity, Sales Growth, dan Arus Kas Operasi Terhadap Financial Distress","authors":"Miswaty Miswaty, Dila Novitasari","doi":"10.17358/jabm.9.2.583","DOIUrl":"https://doi.org/10.17358/jabm.9.2.583","url":null,"abstract":"","PeriodicalId":31261,"journal":{"name":"Jurnal Aplikasi Bisnis dan Manajemen","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82422820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
: To cope with unprecedented change, remote work provides organizations with an option for a flexible work arrangement (FWA) environment to maintain performance during turbulent situations; recent research has reported that the practice has gained popularity among employees. It is essential to deepen our knowledge about the performance of employees in the context of FWA because the results of previous studies need to be more consistent. This study examines the mediating role of work engagement and supervisor support on the relationship between FWA and team member performance. The data were collected from 316 employees working in digital startup companies in Indonesia. The research is analyzed using structural equation modeling (SEM). The results show that work engagement and supervisor support as mediating roles affect the relationship between FWA and employee performance. The results found work engagement as a mediating relationship between supervisor support and employee performance. Supervisory support in the form of support for employees makes them feel more valued, and it affects job performance. High work involvement improves employee performance while practicing flexible work arrangements.
{"title":"Effect of Flexible Working Arrangement on Employee Performance: Mediating Role of Work Engagement and Supervisor Support in Indonesia Digital Startup","authors":"Hana Angelia Pradipta, F. Martdianty","doi":"10.17358/jabm.9.2.512","DOIUrl":"https://doi.org/10.17358/jabm.9.2.512","url":null,"abstract":": To cope with unprecedented change, remote work provides organizations with an option for a flexible work arrangement (FWA) environment to maintain performance during turbulent situations; recent research has reported that the practice has gained popularity among employees. It is essential to deepen our knowledge about the performance of employees in the context of FWA because the results of previous studies need to be more consistent. This study examines the mediating role of work engagement and supervisor support on the relationship between FWA and team member performance. The data were collected from 316 employees working in digital startup companies in Indonesia. The research is analyzed using structural equation modeling (SEM). The results show that work engagement and supervisor support as mediating roles affect the relationship between FWA and employee performance. The results found work engagement as a mediating relationship between supervisor support and employee performance. Supervisory support in the form of support for employees makes them feel more valued, and it affects job performance. High work involvement improves employee performance while practicing flexible work arrangements.","PeriodicalId":31261,"journal":{"name":"Jurnal Aplikasi Bisnis dan Manajemen","volume":"71 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89801555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Kesadaran Konsumen dan Niat Membeli Jaminan Sosial Ketenagakerjaan Pada Pekerja Sektor Informal","authors":"Ranti Fitri Anwar, Heti Mulyati, W. Rahmawati","doi":"10.17358/jabm.9.2.604","DOIUrl":"https://doi.org/10.17358/jabm.9.2.604","url":null,"abstract":"","PeriodicalId":31261,"journal":{"name":"Jurnal Aplikasi Bisnis dan Manajemen","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86866522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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