Pub Date : 2019-01-01DOI: 10.21621/SAJMS.2019131.02
M. Altaf, W. Hameed, Shahid Nadeem, A. Shahzad
In last decade, banking landscape has faced different constraints and witnessed significant changes in Pakistan. That is the reason, the economy of Pakistan and banking sector has faced several challenges. Pakistani banking sector is lacking in entrepreneurial activities, in reflection, banking industry is suffering from low performance. To resolve this issue of lower level of entrepreneurial activities, the current study comes up with the prime objective to highlight the significant entrepreneurial factors to boost up the banking sector performance. To achieve this objective, this study adopted the survey approach to collect the data by using area cluster sampling. Total numbers of 500 questionnaires were distributed among the employees of banking sector from different localities of Pakistan. The results of the study found that entrepreneurial factors such as management support, work discretion, entrepreneurial education, previous entrepreneurial experience and time availability have significant positive impact on business performance in banking sector. Moreover, it is found that entrepreneurship passion for inventing moderating the relationship between these factors and business performance, except time availability. Thus, the current study is contributing to the body of knowledge by determining the entrepreneurial success factors in banking sector. For the reason, this study is beneficial for practitioners to boost up the banking sector performance in Pakistan.
{"title":"Successful Entrepreneurial Process as Contributor towards Business Performance in Banking: Moderating Role of Passion for Inventing","authors":"M. Altaf, W. Hameed, Shahid Nadeem, A. Shahzad","doi":"10.21621/SAJMS.2019131.02","DOIUrl":"https://doi.org/10.21621/SAJMS.2019131.02","url":null,"abstract":"In last decade, banking landscape has faced different constraints and witnessed significant changes in Pakistan. That is the reason, the economy of Pakistan and banking sector has faced several challenges. Pakistani banking sector is lacking in entrepreneurial activities, in reflection, banking industry is suffering from low performance. To resolve this issue of lower level of entrepreneurial activities, the current study comes up with the prime objective to highlight the significant entrepreneurial factors to boost up the banking sector performance. To achieve this objective, this study adopted the survey approach to collect the data by using area cluster sampling. Total numbers of 500 questionnaires were distributed among the employees of banking sector from different localities of Pakistan. The results of the study found that entrepreneurial factors such as management support, work discretion, entrepreneurial education, previous entrepreneurial experience and time availability have significant positive impact on business performance in banking sector. Moreover, it is found that entrepreneurship passion for inventing moderating the relationship between these factors and business performance, except time availability. Thus, the current study is contributing to the body of knowledge by determining the entrepreneurial success factors in banking sector. For the reason, this study is beneficial for practitioners to boost up the banking sector performance in Pakistan.","PeriodicalId":31323,"journal":{"name":"South Asian Journal of Management Sciences","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68571734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.21621/SAJMS.2019131.04
A. Manzoor, N. Khan, K. Adeel
This study analyzes how buyer firm’s supplier development efforts can help achieve buyer’s competitive advantage. The main goal of this analysis is to understand how various supplier development efforts could impact the operational performance of a buyer. The study used the survey responses from consumer electronic businesses in Karachi. The study developed a model and used these responses to test hypothesized relationships among various dimensions of supplier development and buyer’s competitive advantage. The study found that the two most significant factors affecting competitive advantage and operational performance of buyer were joint actions and trust. The study provides important implications regarding supplier development and buyer competitive advantage for both supply chain managers and academicians.
{"title":"An Empirical Analysis of the Buyer’s Perspective of Gaining Competitive Advantage through Supplier Development","authors":"A. Manzoor, N. Khan, K. Adeel","doi":"10.21621/SAJMS.2019131.04","DOIUrl":"https://doi.org/10.21621/SAJMS.2019131.04","url":null,"abstract":"This study analyzes how buyer firm’s supplier development efforts can help achieve buyer’s competitive advantage. The main goal of this analysis is to understand how various supplier development efforts could impact the operational performance of a buyer. The study used the survey responses from consumer electronic businesses in Karachi. The study developed a model and used these responses to test hypothesized relationships among various dimensions of supplier development and buyer’s competitive advantage. The study found that the two most significant factors affecting competitive advantage and operational performance of buyer were joint actions and trust. The study provides important implications regarding supplier development and buyer competitive advantage for both supply chain managers and academicians.","PeriodicalId":31323,"journal":{"name":"South Asian Journal of Management Sciences","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68571789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Future of Branding","authors":"N. Virk","doi":"10.5860/choice.196777","DOIUrl":"https://doi.org/10.5860/choice.196777","url":null,"abstract":"","PeriodicalId":31323,"journal":{"name":"South Asian Journal of Management Sciences","volume":"1 1","pages":"198"},"PeriodicalIF":0.0,"publicationDate":"2018-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76563428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-10-01DOI: 10.20547/JMS.2014.1805202
Asnani Usman, F. Ahmed
This research is aimed to study the role of demographic and external factors on the intentions of business students in Pakistan to become future entrepreneurs. Self-developed semi-structured questionnaires were prepared and data was collected from the final year students in two leading business institutes of Pakistan. The primary data collected during interviews and focus group sessions were analyzed through thematic analysis. The findings and analysis of this study suggest that we cannot ignore the importance of any of the defined factors as stated in the propositions on the development of entrepreneurial intentions of business students in Pakistan. Neither family business, nor entrepreneurial education alone plays an independent role in building up the intentions to generate a new idea or start one's own business. It is a complete package of individual characteristics, influence of family, friends and the opportunities available in the surroundings that mutually act as motivators to plan and become entrepreneurs. Although much research has been conducted on identifying the personality, demographic and social factors in developed countries, there still exists a need to specify which elements play the most influential role in shaping the decision to start a firm particularly in a developing country like Pakistan. This research was an attempt to fill this gap by providing qualitative analysis and suggestions to the educational institutions, teachers, consultants, advisors and policymakers.
{"title":"Determinants of Entrepreneurial Intentions of Business Students in Pakistan","authors":"Asnani Usman, F. Ahmed","doi":"10.20547/JMS.2014.1805202","DOIUrl":"https://doi.org/10.20547/JMS.2014.1805202","url":null,"abstract":"This research is aimed to study the role of demographic and external factors on the intentions of business students in Pakistan to become future entrepreneurs. Self-developed semi-structured questionnaires were prepared and data was collected from the final year students in two leading business institutes of Pakistan. The primary data collected during interviews and focus group sessions were analyzed through thematic analysis. The findings and analysis of this study suggest that we cannot ignore the importance of any of the defined factors as stated in the propositions on the development of entrepreneurial intentions of business students in Pakistan. Neither family business, nor entrepreneurial education alone plays an independent role in building up the intentions to generate a new idea or start one's own business. It is a complete package of individual characteristics, influence of family, friends and the opportunities available in the surroundings that mutually act as motivators to plan and become entrepreneurs. Although much research has been conducted on identifying the personality, demographic and social factors in developed countries, there still exists a need to specify which elements play the most influential role in shaping the decision to start a firm particularly in a developing country like Pakistan. This research was an attempt to fill this gap by providing qualitative analysis and suggestions to the educational institutions, teachers, consultants, advisors and policymakers.","PeriodicalId":31323,"journal":{"name":"South Asian Journal of Management Sciences","volume":"14 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82008101","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-10-01DOI: 10.20547/jms.2014.1805201
S. Qazi, M. Z. Rashidi
This is a phenomenological study which has explored the structural meaning of empowerment from the women perspective, and secondly, it would discuss the tie between women, access to microcredit, and micro-entrepreneurship. The main objective of this study to extract the women lived experiences that how they feel empowered when the financial inclusion is entered into their lives. There is a strong need of women empowerment because of cultural influences, social taboos, and religious misleading interpretations which lead women towards the journey of disempowerment. This study is based on the abductive research strategy being qualitative in nature; hermeneutics phenomenological philosophy is applied for interpreting the women in-depth interviews. The participants are selected through non-probability purposive maximum variation sampling, 46 women were interviewed from 17 districts of Sindh till the saturation level. Through interpretative phenomenological analysis, the interviews are analyzed through which empowerment meaning constructed that women who feel and realize financial stability are empowered; also findings show the linkage between the women, micro-entrepreneurship, and access to microcredit and these in combination nurture empowerment. This study provides the evidence on the basis of women experiences as empowerment phenomenon can be realized by the women due to its categorical nature and it varies culture to culture. Microfinance practitioners and policymakers can design strategies, products, framework, and training according to the specific needs noticed in this study.
{"title":"Nurturing Women Empowerment? A Phenomenological Study of the Linkages between Women, Micro Entrepreneurship and Access to Microcredit","authors":"S. Qazi, M. Z. Rashidi","doi":"10.20547/jms.2014.1805201","DOIUrl":"https://doi.org/10.20547/jms.2014.1805201","url":null,"abstract":"This is a phenomenological study which has explored the structural meaning of empowerment from the women perspective, and secondly, it would discuss the tie between women, access to microcredit, and micro-entrepreneurship. The main objective of this study to extract the women lived experiences that how they feel empowered when the financial inclusion is entered into their lives. There is a strong need of women empowerment because of cultural influences, social taboos, and religious misleading interpretations which lead women towards the journey of disempowerment. This study is based on the abductive research strategy being qualitative in nature; hermeneutics phenomenological philosophy is applied for interpreting the women in-depth interviews. The participants are selected through non-probability purposive maximum variation sampling, 46 women were interviewed from 17 districts of Sindh till the saturation level. Through interpretative phenomenological analysis, the interviews are analyzed through which empowerment meaning constructed that women who feel and realize financial stability are empowered; also findings show the linkage between the women, micro-entrepreneurship, and access to microcredit and these in combination nurture empowerment. This study provides the evidence on the basis of women experiences as empowerment phenomenon can be realized by the women due to its categorical nature and it varies culture to culture. Microfinance practitioners and policymakers can design strategies, products, framework, and training according to the specific needs noticed in this study.","PeriodicalId":31323,"journal":{"name":"South Asian Journal of Management Sciences","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82382360","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-10-01DOI: 10.20547/JMS.2014.1805203
Yasir Rashid, M. Zeeshan
Today ads are no more one-sided communication but a mixture of online and offline channels developed for the sake of direct interaction with the communities. YouTube in specific and other online video platforms in general have shifted paradigm of TV commercials altogether for many brands.Just like other product brands, smartphone brands have also their presence on social media including YouTube and have their channels at it. The smartphone online ads on YouTube gain millions of views, thousands of likes, and dislikes, comments and replies to these comments.However, these quantitative metrics cannot necessarily be seen as an indicator of effectiveness of online video ads. There is a need to have some qualitative and exploratory evaluations to know about viewer's attitude toward the online brands of smartphones. This netnographic (ethnographic) research study is examining viewers' attitude toward smartphone brands ads. 13 video ads of 4 popular smartphone brands(Samsung, Huawei, Oppo, and Q Mobile) in Pakistan have been taken with 2926 viewer's comments and their replies. The findings are helping in the assessment of viewers (consumers) comments on the basis of cognitive and emotive processing and supportive and antagonistic stance toward online smartphone ads as well as brands. The research outcomes have implications for marketing managers specifically of smartphone brands to use smartphone video ads as a part of their viral marketing campaign. The research paper is also discussing the limitations and future research directions.
{"title":"Customer Attitude towards Online Ads of Smartphone Brands: A Netnographic Analysis of User Generated Comments on YouTube","authors":"Yasir Rashid, M. Zeeshan","doi":"10.20547/JMS.2014.1805203","DOIUrl":"https://doi.org/10.20547/JMS.2014.1805203","url":null,"abstract":"Today ads are no more one-sided communication but a mixture of online and offline channels developed for the sake of direct interaction with the communities. YouTube in specific and other online video platforms in general have shifted paradigm of TV commercials altogether for many brands.Just like other product brands, smartphone brands have also their presence on social media including YouTube and have their channels at it. The smartphone online ads on YouTube gain millions of views, thousands of likes, and dislikes, comments and replies to these comments.However, these quantitative metrics cannot necessarily be seen as an indicator of effectiveness of online video ads. There is a need to have some qualitative and exploratory evaluations to know about viewer's attitude toward the online brands of smartphones. This netnographic (ethnographic) research study is examining viewers' attitude toward smartphone brands ads. 13 video ads of 4 popular smartphone brands(Samsung, Huawei, Oppo, and Q Mobile) in Pakistan have been taken with 2926 viewer's comments and their replies. The findings are helping in the assessment of viewers (consumers) comments on the basis of cognitive and emotive processing and supportive and antagonistic stance toward online smartphone ads as well as brands. The research outcomes have implications for marketing managers specifically of smartphone brands to use smartphone video ads as a part of their viral marketing campaign. The research paper is also discussing the limitations and future research directions.","PeriodicalId":31323,"journal":{"name":"South Asian Journal of Management Sciences","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85549084","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-10-01DOI: 10.20547/JMS.2014.1805204
M. Shahzad
Research in the past has highlighted the need for exploring organizational contextual factors that impact the overall performance management system in general and performance appraisal system in particular. Current research has tried to develop a comprehensive framework of organizations’ contextual factors that can impact procedural justice in performance management system. Propositions have been given to elaborate the impact of those organizational contextual factors on procedural justice in performance management system according to the socio-economic conditions of the market. Study offers a detailed insight through a systematic literature review on the factors that can enhance the performance and satisfaction at the workplace. Hence, such factors have been proposed in a combined way which would help emergence of a theoretical foundation for the context of procedural justice in performance management system. This would not only help the future researchers in empirical research on it; but the practitioners may also find it helpful in understanding the contextual needs for procedural justice in performance management.
{"title":"Organizational Context Factors Influencing Procedural Justice in Performance Management System: A Research Framework","authors":"M. Shahzad","doi":"10.20547/JMS.2014.1805204","DOIUrl":"https://doi.org/10.20547/JMS.2014.1805204","url":null,"abstract":"Research in the past has highlighted the need for exploring organizational contextual factors that impact the overall performance management system in general and performance appraisal system in particular. Current research has tried to develop a comprehensive framework of organizations’ contextual factors that can impact procedural justice in performance management system. Propositions have been given to elaborate the impact of those organizational contextual factors on procedural justice in performance management system according to the socio-economic conditions of the market. Study offers a detailed insight through a systematic literature review on the factors that can enhance the performance and satisfaction at the workplace. Hence, such factors have been proposed in a combined way which would help emergence of a theoretical foundation for the context of procedural justice in performance management system. This would not only help the future researchers in empirical research on it; but the practitioners may also find it helpful in understanding the contextual needs for procedural justice in performance management.","PeriodicalId":31323,"journal":{"name":"South Asian Journal of Management Sciences","volume":"35 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81070188","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-10-01DOI: 10.20547/JMS.2014.1805205
I. Hameed, Idrees Waris
This study explores the relationship between eco labels and eco conscious consumer behavior for green products. Mediation effect of consumer trust regarding green products and their concern for the sustainability of environment have also been analyzed. There are many researches regarding consumers' evaluation of green products and consumer behavior, but no substantial research has been done on the effects of understanding eco labels on eco-conscious consumer behavior. Eco labels are the essential sources of information regarding products' features and focus on providing information about less detrimental effects of green products on environment. Data of respondents have been collected through convenience sampling from the most populous city of Pakistan, i.e., Karachi. This research is an empirical study, structural equation modelling technique has been used to explore the relationship among the variables in the study. Furthermore, the mediation effects of green trust and environmental concern on consumer' behavior have also been analyzed. The findings of research highlight the positive impact of eco labels on consumers' eco conscious behavior. The results show full mediation effect of green trust on the relationship between eco labels and eco conscious consumer behavior. However, there was no mediation effect of environmental concern between eco labels and eco conscious consumer behavior. Hence, investing resources on eco labels design and providing awareness about the sustainability of environment are helpful in producing eco conscious consumer behavior.
{"title":"Eco Labels and Eco Conscious Consumer Behavior: The Mediating Effect of Green Trust and Environmental Concern","authors":"I. Hameed, Idrees Waris","doi":"10.20547/JMS.2014.1805205","DOIUrl":"https://doi.org/10.20547/JMS.2014.1805205","url":null,"abstract":"This study explores the relationship between eco labels and eco conscious consumer behavior for green products. Mediation effect of consumer trust regarding green products and their concern for the sustainability of environment have also been analyzed. There are many researches regarding consumers' evaluation of green products and consumer behavior, but no substantial research has been done on the effects of understanding eco labels on eco-conscious consumer behavior. Eco labels are the essential sources of information regarding products' features and focus on providing information about less detrimental effects of green products on environment. Data of respondents have been collected through convenience sampling from the most populous city of Pakistan, i.e., Karachi. This research is an empirical study, structural equation modelling technique has been used to explore the relationship among the variables in the study. Furthermore, the mediation effects of green trust and environmental concern on consumer' behavior have also been analyzed. The findings of research highlight the positive impact of eco labels on consumers' eco conscious behavior. The results show full mediation effect of green trust on the relationship between eco labels and eco conscious consumer behavior. However, there was no mediation effect of environmental concern between eco labels and eco conscious consumer behavior. Hence, investing resources on eco labels design and providing awareness about the sustainability of environment are helpful in producing eco conscious consumer behavior.","PeriodicalId":31323,"journal":{"name":"South Asian Journal of Management Sciences","volume":"46 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85561714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-01-01DOI: 10.21621/sajms.2018122.05
M. Haq, A. Ghouri
: Mobile advertising technology has revolutionized the way companies interact with their customers. This has offered both marketers and consumers the advantages of convenience, flexibility, and ubiquity etc. Irrespective of the advantages of mobile advertising technology, it is not easy for marketers and researchers to form adoptable mobile advertising technology for consumers without being in a position to precisely foresee consumers’ behavioural outcome. Additionally, this field appears to be scant in academic researches. The current study was initiated to empirically examine the influence of m-advertising technological factors (i.e., ease of use, usefulness, personalization and credibility) on consumers’ adoption behaviour. These factors were also mediated by emotional value in order to influence end users’ adoption behaviour. A quantitative approach based upon a cross-sectional administered survey was employed to collect the data from university going student as respondents. The Partial Least Square (PLS) two step path modelling was used through SmartPLS 3 to test the direct and indirect hypotheses. The results indicate that mobile advertising technology factors (i.e., ease of use, usefulness, personalization and credibility) directly and indirectly impact consumers’ adoption behaviour through emotional value. Based on the findings of the study, theoretical and practical contributions along with certain limitations and future researches recommendation are discussed consequentially.
{"title":"Mobile Advertising Technology Acceptance Model (M-TAM): An Extension of TAM in Mobile Marketing Context","authors":"M. Haq, A. Ghouri","doi":"10.21621/sajms.2018122.05","DOIUrl":"https://doi.org/10.21621/sajms.2018122.05","url":null,"abstract":": Mobile advertising technology has revolutionized the way companies interact with their customers. This has offered both marketers and consumers the advantages of convenience, flexibility, and ubiquity etc. Irrespective of the advantages of mobile advertising technology, it is not easy for marketers and researchers to form adoptable mobile advertising technology for consumers without being in a position to precisely foresee consumers’ behavioural outcome. Additionally, this field appears to be scant in academic researches. The current study was initiated to empirically examine the influence of m-advertising technological factors (i.e., ease of use, usefulness, personalization and credibility) on consumers’ adoption behaviour. These factors were also mediated by emotional value in order to influence end users’ adoption behaviour. A quantitative approach based upon a cross-sectional administered survey was employed to collect the data from university going student as respondents. The Partial Least Square (PLS) two step path modelling was used through SmartPLS 3 to test the direct and indirect hypotheses. The results indicate that mobile advertising technology factors (i.e., ease of use, usefulness, personalization and credibility) directly and indirectly impact consumers’ adoption behaviour through emotional value. Based on the findings of the study, theoretical and practical contributions along with certain limitations and future researches recommendation are discussed consequentially.","PeriodicalId":31323,"journal":{"name":"South Asian Journal of Management Sciences","volume":"12 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68571713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-01-01DOI: 10.21621/SAJMS.2018121.01
S. Raza, A. Hasnain, Sanan Waheed Khan
The current study examines the associations between the individual’s cultural values about web-based advertising (IWA), attitudes toward web-based advertising (AWA) and individual’s behavioral reactions (BR) in three dissimilar cultures Pakistan, Malaysia and the United States of America. The study is based on the five individual cultural values to evaluate the understanding of the cultural perception of the web-based advertising users towards individual’s attitudes toward web-based advertising (AWA). This addresses the research gap that how individual’s values-driven attitudes towards web-based advertising influence the individual’s behavioral reactions (BR). The study uses the Hofstede cultural dimensions to delineate the cultural variability between three national cultures which also provides ecological assumption based contextual interpretation to the web-based advertising effectiveness. The findings demonstrated that the four individual cultural values are important forecasters of attitudes toward web-based advertising (AWA) and Behavioral Reactions (BR). However, the misrepresentation of value in web-based advertisements was negatively evaluated by the users. The findings pointedly provide evidence that individual cultural values are a noteworthy forecaster of the web-based ad browsing and rate of recurrence of web-based spending. The study provides theoretical and practical implications to consider individuals values and persuasive knowledge in web-based advertisements instead of focusing on repeated exposure to the obtain favorable behavioral reactions (BR).
{"title":"Cross-Cultural Evaluation of the Mediation of Attitudes in Relationship of Cultural Values and Behavioral Reactions toward Web Based Advertising","authors":"S. Raza, A. Hasnain, Sanan Waheed Khan","doi":"10.21621/SAJMS.2018121.01","DOIUrl":"https://doi.org/10.21621/SAJMS.2018121.01","url":null,"abstract":"The current study examines the associations between the individual’s cultural values about web-based advertising (IWA), attitudes toward web-based advertising (AWA) and individual’s behavioral reactions (BR) in three dissimilar cultures Pakistan, Malaysia and the United States of America. The study is based on the five individual cultural values to evaluate the understanding of the cultural perception of the web-based advertising users towards individual’s attitudes toward web-based advertising (AWA). This addresses the research gap that how individual’s values-driven attitudes towards web-based advertising influence the individual’s behavioral reactions (BR). The study uses the Hofstede cultural dimensions to delineate the cultural variability between three national cultures which also provides ecological assumption based contextual interpretation to the web-based advertising effectiveness. The findings demonstrated that the four individual cultural values are important forecasters of attitudes toward web-based advertising (AWA) and Behavioral Reactions (BR). However, the misrepresentation of value in web-based advertisements was negatively evaluated by the users. The findings pointedly provide evidence that individual cultural values are a noteworthy forecaster of the web-based ad browsing and rate of recurrence of web-based spending. The study provides theoretical and practical implications to consider individuals values and persuasive knowledge in web-based advertisements instead of focusing on repeated exposure to the obtain favorable behavioral reactions (BR).","PeriodicalId":31323,"journal":{"name":"South Asian Journal of Management Sciences","volume":"12 1","pages":"1-24"},"PeriodicalIF":0.0,"publicationDate":"2018-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68571070","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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