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The Effect of Sensory Marketing on the Purchase Behavior of Sports Wear Products 感官营销对运动服装产品购买行为的影响
Pub Date : 2022-10-04 DOI: 10.5296/jei.v8i2.20153
Remziye Kartop, Özlem Ekizoǧlu
Intense competition conditions push businesses and brands to differentiate. One of the ways brands differentiate themselves from their competitors is to carry out interesting marketing activities for consumers. In this sense, sense-oriented marketing strategies can be used to activate the purchasing behavior of consumers. This research aims to reveal how consumers are affected by sensory marketing elements when purchasing sports ready-to-wear products and their differences according to demographic characteristics. Tekin (2021) used the scale of “the effect of sensory marketing on the buying behavior of ready-made clothing”, which he used in his graduate study. The sample group consists of 241 female and 259 male participants who volunteered and visited the sports shops of 6 shopping centers in Istanbul. In the analysis of the data, Multiple Frequency, Mann-Whitney U test and Kruskal Wallis analyzes were applied.It is seen that men, participants with university education, 34-41 age group and 2501-4000 TL monthly income spend more in the consumption of sports textile products. The participants stated that they purchase 10% or less of their monthly budget for sports products, they mostly buy from the physical store, they prefer classical music in the store, they show more demand for light colored products, and the majority prefer the Adidas brand. The effect of visual, olfactory and tactile stimuli in the store atmosphere on the consumption of sports textile products, on gender and education; visuality of brand and store design on gender, education and monthly income; It has been determined that olfactory and auditory stimuli show significant differences according to education and monthly income. It is seen that the effect of product visualization and the effect of olfactory, auditory and tactile stimuli do not change according to any personal characteristics.
激烈的竞争环境促使企业和品牌差异化。品牌区别于竞争对手的方法之一是为消费者开展有趣的营销活动。从这个意义上说,感官导向的营销策略可以用来激活消费者的购买行为。本研究旨在揭示消费者在购买运动成衣产品时,感官营销因素是如何影响他们的,以及他们根据人口统计学特征的差异。Tekin(2021)在研究生学习中使用了“感官营销对成衣购买行为的影响”的量表。样本组由241名女性和259名男性参与者组成,他们自愿参观了伊斯坦布尔6个购物中心的体育商店。在数据分析中,采用了Multiple Frequency、Mann-Whitney U检验和Kruskal Wallis分析。可以看出,男性、受过大学教育的参与者、34-41岁的参与者和2501-4000 TL月收入的参与者在运动纺织品的消费上花费更多。参与者表示,他们购买的体育用品占每月预算的10%或更少,他们大多从实体店购买,他们更喜欢商店里的古典音乐,他们对浅色的产品有更多的需求,大多数人更喜欢阿迪达斯品牌。商店氛围中视觉、嗅觉和触觉刺激对运动纺织品消费的影响,对性别和教育的影响;品牌和店铺设计对性别、教育程度和月收入的影响;根据教育程度和月收入的不同,嗅觉和听觉刺激表现出显著的差异。可见,产品的可视化效果和嗅觉、听觉、触觉刺激的效果并不会因任何个人特征而改变。
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引用次数: 1
100% Success in Motivation: Ideal Education or Just Creative Pedagogy? 激励的100%成功:理想的教育还是创造性的教育?
Pub Date : 2022-10-04 DOI: 10.5296/jei.v8i2.20159
A. Aleinikov, Anny Mavambu Ndulu
This article tackles the keystone of any successful education, regardless of the subject, program, school, level of education, age of the learner, etc. Millions of educators, education administrators, and even parents would like to know how to make their educational process and child rearing efforts successful. Finally, the solution is addressed here. The secret of the most effective—100% successful—teaching methodology is uncovered. The article consists of two parts: the first is general, it re-emphasizes the classical approach to ideas related to motivation, and available in literature. The second is specific and scripted in the form of an interview. It discloses the secrets of Creative Pedagogy, famous for its unbelievable rate of success proven at all levels of education. Warning: unlike traditional research papers, this article adopted a hybrid written style combining a narration with a live discussion (a dialog). We welcome readers to participate in our dialog!
这篇文章讨论了成功教育的关键,不管主题、课程、学校、教育水平、学习者的年龄等等。数以百万计的教育工作者、教育管理者,甚至家长都想知道如何使他们的教育过程和养育孩子的努力取得成功。最后,在这里讨论解决方案。最有效、100%成功的教学方法的秘密被揭开了。本文由两部分组成:第一部分是概括性的,它重新强调了与动机相关的经典方法和文献中可用的思想。第二种是具体的、脚本化的面试形式。它揭示了创造性教学法的秘密,这种教学法以其在各级教育中令人难以置信的成功率而闻名。警告:与传统的研究论文不同,本文采用了叙述与现场讨论(对话)相结合的混合写作风格。我们欢迎读者参与我们的对话!
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引用次数: 0
Stakeholders’ Perception of Online Instruction within COVID-19 Pandemic COVID-19大流行中利益相关者对在线教学的看法
Pub Date : 2022-09-13 DOI: 10.5296/jei.v8i2.20155
Chatchawan Changphat, Tanapat Tiamklee, Niracha Kimratchot, Monthira Prasoetthai, Veena Prachagool, P. Nuangchalerm
This study employed survey research, aims to study opinions of students, teachers, and parents on teaching and learning online within COVID-19 pandemic. The research gathered data from 99 stakeholders which consisted of teachers, students, and parents. Questionnaire was designed for asking their opinions by dividing it into 4 dimensions. Findings showed that students’ dimension was at high level, but other dimensions; teachers, parents, and learning environment were at medium level. The level of opinion in each dimension seem to be different, ANOVA was employed for analyzing mean differences. The result showed that there was significantly difference at .05 level of statistics. It can be concluded that students’ dimension had mean difference with teachers and parents’ dimension; teachers’ dimension had mean difference with students, parents, and learning environments’ dimension; parents’ dimension had mean difference with students, teachers, and learning environments’ dimension; and learning environments’ dimension had mean difference with teachers and parents’ dimension as well.
本研究采用问卷调查法,旨在研究新冠疫情背景下学生、教师和家长对在线教学的看法。这项研究收集了99名利益相关者的数据,包括教师、学生和家长。问卷的设计是为了询问他们的意见,分为四个维度。研究结果表明:学生各维度均处于较高水平,但其他各维度均处于较高水平;教师、家长、学习环境处于中等水平。各维度的意见水平似乎有所不同,采用方差分析分析均值差异。结果显示,在0.05水平上有显著差异。学生维度与教师维度、家长维度存在均值差异;教师维度与学生、家长、学习环境维度存在均值差异;家长维度与学生、教师、学习环境维度均存在均值差异;学习环境维度与教师、家长维度也存在均值差异。
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引用次数: 0
Improving Chinese Reading and Writing Skills: Second Language Acquisition Theory Perspective 从第二语言习得理论看提高汉语读写能力
Pub Date : 2022-09-13 DOI: 10.5296/jei.v8i2.20148
Menglan Luo, Jiraporn Chano, Thatchai Chittranun, Bussayarat Nithideechaiwarachok
This research aimed to study the theories and principles for improving Chinese reading and writing skills based on second language acquisition theory and investigated the factors affecting Chinese major students’ reading and writing skills for university students in northeast of Thailand. The sample groups were 386 Chinese language major students from 12 universities in the northeast of Thailand selected by voluntary selection, 9 Chinese language major students, and 3 Chinese language lecturers at universities in the northeast of Thailand selected by purposive sampling. The research instruments were questionnaires, interview form for students, and interview form for lectures. Content analysis, exploratory factor analysis, mean and standard deviation were used to analyze the collected data. The findings revealed that the appropriate theories and principles for improving reading and writing skills in Chinese as a second language were sociocultural theory, monitor theory, and contrastive analysis hypothesis. Factors affecting reading and writing skills in Chinese as a second language were vocabulary, grammar, language environment, attitude, motivation, and anxiety.
本研究旨在研究基于第二语言习得理论的提高汉语读写能力的理论和原则,并调查泰国东北地区大学生汉语专业学生读写能力的影响因素。样本组为泰国东北地区12所大学的386名汉语专业学生,采用自愿抽样的方式,采用目的抽样的方式,选取泰国东北地区大学的9名汉语专业学生和3名汉语讲师。研究工具为问卷调查、学生访谈表、讲座访谈表。采用内容分析、探索性因子分析、均数和标准差对收集到的数据进行分析。研究结果表明,社会文化理论、监测理论和对比分析假说是提高汉语作为第二语言阅读和写作能力的理论和原则。影响汉语作为第二语言读写能力的因素有词汇量、语法、语言环境、态度、动机和焦虑。
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引用次数: 2
The Effect of Occupational Burnout Levels on Job Performance in Football Referees (8th Region Example) 职业倦怠水平对足球裁判工作绩效的影响(第八区域实例)
Pub Date : 2022-09-13 DOI: 10.5296/jei.v8i2.20154
Akif Bozkir, Mehmet Burak Demir
Football referees are responsible for the game order during the match, they must decide by quickly resolving the controversial positions. For this reason, it is very important to examine and discuss the facts to minimize the negativities in the decision-making factors of the referees. The aim of this study is to examine the effect of the level of occupational burnout suffered by football referees on job performance in the context of TFF 8th region referees. For this purpose, Maslach Burnout Inventory was used to determine the burnout levels of the participants and the job performance scale developed by Koca and Yıldız was used to measure their job performance. As a result, a significant negative relationship was found between the occupational burnout and job performance of football referees, which are the sub-dimensions of midlevel negative occupational burnout, emotional exhaustion, desensitization, and personal achievement and work performance, and in summary, a negative relationship was seen between occupational burnout and job performance in football referees.
足球裁判在比赛中负责比赛秩序,他们必须通过迅速解决有争议的立场来决定。因此,对事实进行审查和讨论,以最大限度地减少裁判决策因素中的负面影响是非常重要的。本研究旨在探讨足球裁判职业倦怠水平对足球裁判工作绩效的影响。为此,我们使用Maslach倦怠量表来确定被试的倦怠水平,并使用Koca和Yıldız开发的工作绩效量表来衡量被试的工作绩效。结果表明,足球裁判的职业倦怠与工作绩效呈显著负相关,其中职业倦怠是中级负性职业倦怠、情绪耗竭、脱敏、个人成就与工作绩效的子维度,总的来说,足球裁判的职业倦怠与工作绩效呈负相关。
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引用次数: 0
Improving Grade 7 Students’ Reading Comprehension Ability Using the 12PBL Learning Management 运用12PBL学习管理提高七年级学生的阅读理解能力
Pub Date : 2022-09-13 DOI: 10.5296/jei.v8i2.20133
Autthapon Intasena, S. Suwannathep, Thussaneewan Srimunta
The purposes of the study were 1) to study the effects of the 12PBL technique learning management on Grade 7 students’ reading comprehension; and 2) to study students’ satisfaction with learning in the 12PBL technique. The samples were 22 Grade 7 students in a school in Thailand selected by a purposive sampling method. The instruments were the 12PBL learning management plan, a learning achievement test for reading comprehension, and a satisfaction questionnaire for the 12PBL learning management. The effectiveness of the 12PBL learning management plans was assessed using the effectiveness index (E1/E2) with the determining criteria of 80/80 and a paired-sample t-test. Mean scores, percentages, and standard deviation were used to analyze the questionnaire data. The results of the study show that the 12PBL technique could be considered an alternative solution for fixing reading comprehension problems. Moreover, the instructional technique also brought about satisfactory learning in a language classroom.
本研究的目的是:1)研究12PBL技术学习管理对七年级学生阅读理解的影响;2)研究12PBL教学中学生的学习满意度。样本为泰国某学校7年级学生22名,采用有目的抽样方法。工具为12PBL学习管理计划、阅读理解学习成就测验和12PBL学习管理满意度问卷。采用有效性指数(E1/E2)评估12PBL学习管理计划的有效性,确定标准为80/80,并采用配对样本t检验。采用均分、百分比和标准差对问卷数据进行分析。研究结果表明,12PBL技术可以被认为是解决阅读理解问题的另一种解决方案。此外,教学技巧也带来了令人满意的语言课堂学习。
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引用次数: 0
Digital Literacy of Pre-service Teachers in the Period Time of COVID-19 Pandemic 新冠肺炎大流行时期职前教师数字素养研究
Pub Date : 2022-09-13 DOI: 10.5296/jei.v8i2.20135
Veena Prachagool, P. Nuangchalerm, Parinda Yawongsa
Digital literacy is an important thing for modern pre-service teachers, they are key element to deal with technology for education and motivate classroom with effective infortion technology. This study aims to explore digital literacy of pre-service teachers during time of COVID-19 pandemic. The respondents were 54 pre-service teachers, rated the digital literacy based on the framework of teacher digital literacy, which consisted of 5 components: (1) social responsibility, (2) team-based learning, (3) information management, (4) processing and information presentation, and (5) digital integrity. Result revealed that the level of digital literacy of pre-service teachers is at high level in all components. It indicated that they are ready to deal with technology for education, but digital literacy is still engaged into them and in-service science teachers.
数字素养是现代职前教师的一项重要工作,他们是应对教育技术、用有效的信息技术激励课堂的关键要素。本研究旨在探讨新冠肺炎大流行时期职前教师的数字素养。受访者为54名职前教师,基于教师数字素养框架对数字素养进行评分,该框架由5个组成部分组成:(1)社会责任,(2)团队学习,(3)信息管理,(4)处理和信息呈现,(5)数字完整性。结果显示,职前教师的数字素养水平在各组成部分均处于较高水平。这表明他们已经准备好应对教育技术,但数字素养仍在他们和在职科学教师中进行。
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引用次数: 1
Implementation of the Trisikkha Plus Learning Management Model to Enhance the Characteristics of Good Citizenship for Vocational Certificate Students 实施Trisikkha +学习管理模式提升职业证书学生良好公民特质
Pub Date : 2022-09-13 DOI: 10.5296/jei.v8i2.20109
Kittiphat Srichai, Montree Wongsaphan
Trisikkha principles consisting of morality, concentration, and wisdom discovered by the Lord Buddha, as well as the concept of contemplative education has been applied to learning-teaching management in Thailand for a long time. This research aimed to investigate the implementation of the learning management model based on the Trisikkha principles together with the concept of contemplative education to enhance the characteristics of good citizenship for vocational certificate students of Buriram Polytechnic College, Thailand. The data were collected by means of an evaluation form on characteristics of good citizenship, a learning achievement test, and a students’ satisfaction questionnaire which were employed to twenty-nine students. The descriptive statistics applied to analyze data were mean, standard deviation, and t-test. The results of the study indicated that the students had higher characteristics of good citizenship. In addition, their learning achievement after learning was significantly higher than before learning at the .05 level. Moreover, the overall satisfaction toward the model was at a high level.
佛祖所发现的由道德、专注、智慧组成的三观原则,以及禅修教育的理念,在泰国长期应用于教与学管理。本研究旨在探讨基于Trisikkha原则的学习管理模式与冥想教育理念在泰国武里兰理工学院职业证书学生中提升良好公民特征的实施情况。采用良好公民特征评估表、学习成就测试和学生满意度问卷对29名学生进行问卷调查。数据分析采用的描述性统计方法为均数、标准差和t检验。研究结果表明,学生具有较高的良好公民特征。此外,他们学习后的学习成绩显著高于学习前,在0.05水平上。此外,对模型的总体满意度处于较高水平。
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引用次数: 0
Innovative Knowledge Management Tool of the Visually Impaired Students’ Mental Health Care for Teachers, Parents and Public Health Personnel 视障学生心理健康护理的创新知识管理工具——面向教师、家长和公共卫生人员
Pub Date : 2022-09-13 DOI: 10.5296/jei.v8i2.20123
Panvipa Bannakiet, Porntip Keyuranon
Research on innovative knowledge management tool of the visually impaired students’ mental health care for teachers, parents and public health personnel is an academic investigation for research and development purpose. Knowledge management was employed in the early stage of the investigation. The objectives of this study were comprised of 1) developing an innovation to be used by teachers, parents, and public health personnel to provide support to the visually impaired children; 2) sharing knowledge regarding mental health support of the visually impaired students to vision teachers, parents, and relevant public health personnel; and 3) outlining a number of approaches for mental health support to visually impaired children. This study began with an interview with relevant individuals to identify various issues of innovative development with knowledge management. A knowledge management team was formed with participating blind schools which aimed to measure the knowledge level of each school, to design and develop an innovation, to provide access to the knowledge and to identify methods for knowledge sharing. The innovation was adopted in five schools, where the presentation of the investigation results, and knowledge sharing forums were required. There were three main findings: 1) the innovative knowledge management tool was perceived as a handbook with both regular font and braille codes for teachers, parents, and public health personnel to assist visually impaired children with their mental health. The E1/E2 efficiency score of the handbook was 83.55/82.36 which was higher than the stated requirements; 2) Teachers, parents, and public health personnel received a statistically significant higher mean score of cognitive disabilities in mental health support of visually impaired children after the use of the handbook at the.05 level; and 3) a policy recommendation at school, Education Area Office, and Department of Mental Health served as a guideline of mental health support for children with visual impairment.
针对教师、家长和公共卫生人员的视障学生心理保健创新知识管理工具的研究是一项以研究开发为目的的学术调查。在调查的早期阶段采用了知识管理。本研究的目的包括:(1)开发一种创新方法,供教师、家长和公共卫生人员使用,为视障儿童提供支持;2)与视力教师、家长及相关公共卫生人员分享视障学生心理健康支持知识;3)概述了视障儿童心理健康支持的一些方法。本研究以对相关人士的访谈开始,以找出知识管理创新发展的各种问题。参与的盲校组成了一个知识管理小组,目的是衡量每所学校的知识水平,设计和开发一项创新,提供获取知识的途径,并确定知识共享的方法。这一创新被五所学校采用,这些学校需要展示调查结果和知识共享论坛。有三个主要发现:1)创新的知识管理工具被认为是一本手册,有常规字体和盲文代码,供教师、家长和公共卫生人员使用,以帮助视障儿童的心理健康。手册E1/E2效率得分为83.55/82.36,高于规定要求;2)教师、家长和公共卫生人员在视障儿童心理健康支持方面的认知障碍平均得分在使用手册后均有统计学意义的提高。05年水平;3)学校、教育区办公室和心理卫生部门的政策建议可作为视力障碍儿童心理健康支持的指南。
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引用次数: 1
A Guideline for Undergraduate Students at the College of Music, Mahasarakham University to Develop Advanced Solo in Folk Music Skills 马哈沙拉罕大学音乐学院本科生发展民乐高级独奏技巧指南
Pub Date : 2022-09-07 DOI: 10.5296/jei.v8i2.20118
Sarawut Choatchamrat, Akapong Phulaiyaw, Thanyalak Moonsuwan, Awirut Thotham, Sayam Chuangprakhon, Rukbancha Phimprajun
The high-class performance style of Isan folk music is to perform as a soloist with techniques, methods, tactics, essence, rhythm, and postures. There are melodious, fun and fully indicate the ability of the performer, composer, and combiner of the music. This research aims to study the pattern of Isan folk as a solo and also creative process. Data collections are documents and field study methods—observation, interview of six gurus or scholars, five of folk music teachers, eight of folk music soloists, eight of folk music performers, and thirty members of the general public. The research results were presented by analytical description. The results are that, the advance of folk music solo happens by learning the principles and concepts of solo performance management. Demonstration of advanced folk instrument practice skills and solo performances in the practice of advanced folk instruments are shown the concepts that create works of skill in performing solo performances of Isan folk music. The style is a solo performance of Isan folk music, with techniques, methods, tactics, and rhythmic styles and the main pattern melodies in Isan folk music convey the melodious and fun character according to the traditional style of the local area. There are guidelines for playing each Isan folk instrument along with the creative process that combines contemporary folk music. There are various styles of melodies, and movement patterns, such as slow rhythms, medium rhythms, fast rhythms, etc. Summarizing the format and creative process of solo music, Isan folk music is an advanced creation of folk music with the idea of creating according to the traditional style of the Isan region and also incorporating contemporary Isan folk music. It conveys the skill of the performers who perform folk music solos to achieve a melodic sound, fun for the audience.
伊桑民族音乐的高级演奏风格是用技术、方法、战术、本质、节奏、姿态来表演独奏家。有悠扬的、有趣的,充分表明演奏者、作曲者和音乐组合者的能力。本研究旨在研究伊桑民间的独唱模式和创作过程。资料收集采用文献资料和实地研究的方法——观察、采访6位大师或学者、5位民乐教师、8位民乐独奏家、8位民乐演奏家和30位普通民众。对研究结果进行了分析描述。结果表明,民族音乐独奏的发展离不开对独奏表演管理原理和理念的学习。通过高级民族乐器练习技巧的展示和在高级民族乐器练习中的独奏表演,展示了伊桑民族音乐独奏表演技巧作品的创作理念。伊桑民族音乐是一种独唱形式,具有技巧、方法、策略、节奏风格等特点,伊桑民族音乐的主要模式旋律根据当地的传统风格,表现出悠扬有趣的特点。每一种伊桑民族乐器都有演奏指南,并结合了当代民族音乐的创作过程。有各种风格的旋律,和运动模式,如慢节奏,中速节奏,快节奏等。总结独奏音乐的形式和创作过程,伊桑民族音乐是以依山地区的传统风格为创作理念,同时又融入当代伊桑民族音乐的一种高级的民族音乐创作。它传达了表演民间音乐独奏的表演者的技巧,以达到旋律优美的声音,为观众带来乐趣。
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引用次数: 0
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Journal of Educational Issues
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