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The Influence of Electronic Word of Mouth, Value Co-Creation and Brand Image on Trust 电子口碑、价值共创、品牌形象对信任的影响
Pub Date : 2019-09-01 DOI: 10.2991/piceeba-19.2019.60
Abror, Silvi Ayuni, Yunita Engriani
This research aims to analyze: (1) the influence of brand image on E-Word of Mouth of Wardah in Padang city (2) the impact of brand image on customer trust (3) the influence of value co-creation on E-Word of Mouth (4) the influence of value co-creation on brand image (5) The influence of value co-creation on trust, and (6) the influence of trust on E-Word of Mouth. This research is a causative research. The population on this research is all students who use Wardah cosmetics in Padang. The total number of samples in this study are 80 students who have been selected by using purposive sampling due to unknown the number of populations. This study found that (1) brand image has no significant direct effect on EWord of Mouth (2) brand image has a significant effect on trust (3) value co-creation has a significant effect on E-Word of Mouth (4) value co-creation has a significant effect on brand image (5) value co-creation has a significant effect on trust (6) trust has a significant effect on E-Word of Mouth. Some limitations and further studies are discussed.
本研究旨在分析:(1)巴东市Wardah品牌形象对电子口碑的影响(2)品牌形象对顾客信任的影响(3)价值共创对电子口碑的影响(4)价值共创对品牌形象的影响(5)价值共创对信任的影响(6)信任对电子口碑的影响。本研究是一项因果研究。本研究的人群是所有在巴东使用华达化妆品的学生。本研究的样本总数为80名学生,由于总体数量未知,采用了有目的抽样的方法。本研究发现:(1)品牌形象对e -口碑没有显著的直接影响(2)品牌形象对信任有显著影响(3)价值共创对e -口碑有显著影响(4)价值共创对品牌形象有显著影响(5)价值共创对信任有显著影响(6)信任对e -口碑有显著影响。讨论了一些局限性和进一步的研究。
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引用次数: 2
The Effect of Experiential Quality, Experiential Satisfaction, and Trust on the Interest to Revisit the Tourism Objects in Padang 体验品质、体验满意度和信任对巴东旅游对象重游兴趣的影响
Pub Date : 2019-09-01 DOI: 10.2991/piceeba-19.2019.88
Tri Andiani, Yasri
This study aims to analyze the influence of experiential quality, experiential satisfaction and trust on interest to revisit to the tourism object in the city of Padang. The population of this study were all consumers who had visited a tourist attraction in the city of Padang with a total sample of 220 respondents. The analysis technique used is using Structural Equation Model (SEM) -Partial Least Square (PLS). The results of this study are Experiential quality has a positive and significant effect on experiential satisfaction, Experiential quality has a positive and significant effect on trust. This means that the higher the experiential quality which impacts on trust, Experiential quality positive and significant effect on the interest to revisit, Experiential satisfaction positive and significant impact on the trust, Experiential satisfaction positive and significant effect on the interest to revisit, the Trust has a positive effect and significant interest to revisit.
本研究旨在分析巴东市体验品质、体验满意度和信任对旅游对象重游兴趣的影响。本研究的研究对象为到访巴东某旅游景点的消费者,共220人。分析技术采用结构方程模型(SEM) -偏最小二乘法(PLS)。研究结果表明:体验质量对体验满意度有正向显著影响;体验质量对信任有正向显著影响。这意味着体验质量对信任的影响越高,体验质量对重访兴趣的影响越显著,体验满意度对信任的影响越显著,体验满意度对重访兴趣的影响越显著,信任对重访兴趣的影响越显著。
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引用次数: 0
The Influence of the Dimensions of Service Quality and Customer Satisfaction on Repurchase Intention of Customers of Rocky Plaza Hotel Padang 巴东洛基广场酒店服务质量与顾客满意维度对顾客再购买意愿的影响
Pub Date : 2019-09-01 DOI: 10.2991/piceeba-19.2019.45
D. Agusman, S. Evanita, Rosyeni Rasyid
This research aims to analyze the influence of the dimensions of service quality and customer satisfaction on repurchase intention. The population of this study is customers who came to Rocky Plaza Hotel based on the number of rooms sold which amounted to 98 people whit the sampling technique using probabilitysampling. Data collection is done by filling out questionnaires and data analysis techniques used path analysis. The results of the study show that the responsiveness and assurance variables have a significant influence on the interest in repurchasing Rocky Plaza Hotel Padang customer. Whereas for tangible, reliability, empathy and customer satisfaction does not have a significant effect on the interest in repurchasing customers of Rocky Plaza Hotel Padang. The total direct and indirect influence in this study is 20.56% and the remaining 79.4% is influence by other variables not explained in this study.
本研究旨在分析服务品质与顾客满意两个维度对再购买意愿的影响。本研究的人口是谁来到洛基广场酒店的客人基于房间的销售数量,共98人,抽样技术使用概率抽样。数据收集是通过填写问卷和使用路径分析的数据分析技术来完成的。研究结果表明,响应性和保证变量对巴东洛基广场酒店顾客的回购兴趣有显著影响。而在有形方面,可靠性、共情和顾客满意对巴东洛基广场酒店顾客的再购买兴趣没有显著影响。本研究的直接和间接影响合计为20.56%,其余79.4%为本研究未解释的其他变量的影响。
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引用次数: 1
The Influence of Transformational Leadership Organizational Culture on Employee Performance with Job Satisfaction as Mediating Variable in Ibnu Sina Hospital in West Sumatera 西苏门答腊伊布西那医院变革型领导组织文化对员工绩效的影响:工作满意度为中介变量
Pub Date : 2019-09-01 DOI: 10.2991/piceeba-19.2019.70
Welly Nuansa Adri, S. Evanita, D. Patrisia
This study has several objectives, first analysing and proving the influence of transformational leadership style on employee performance. Second, analyse and prove the influence of organizational culture on employee performance. Third, analyse and prove whether there is an influence of transformational leadership on employee performance through job satisfaction as a mediating variable. Fourth, analyse and prove the influence of leadership style on job satisfaction. Fifth, analyse and prove the influence of organizational culture on employee performance through job satisfaction as a mediating variable. Sixth, analyse and prove whether there is an influence of job satisfaction on employee performance. In this study the population is all permanent employees at Ibnu Sina Hospital in West Sumatera. while the sample was 262 respondents who were searched using Sugiono's formula. The types and sources of data used are primary data by distributing questionnaires. For analysis testing using validity and reliability tests and using path analysis, as well as processing data using the latest SPSS model. In accordance with the hypothesis testing it was found that transformational leadership had a significant effect on job satisfaction. In organizational culture has a significant effect on job satisfaction. Third, transformational leadership has a significant effect on performance. found organizational communication has a significant effect on performance. Fourth, the organizational culture has a significant effect on performance. While job satisfaction has a significant effect on performance. Sixth, the effect of transformational leadership on employee performance through job satisfaction as an intervening variable in Ibnu Sina Hospital in West Sumatera has a direct relationship. The seventh influence of organizational culture on employee performance through job satisfaction as a mediation variable at Ibnu Sina Hospital in West Sumatera has a direct relationship.
本研究有几个目标,首先分析和证明变革型领导风格对员工绩效的影响。其次,分析和证明组织文化对员工绩效的影响。第三,通过工作满意度作为中介变量,分析并证明变革型领导对员工绩效是否存在影响。第四,分析和证明领导风格对工作满意度的影响。第五,通过工作满意度作为中介变量,分析并证明组织文化对员工绩效的影响。第六,分析并证明工作满意度对员工绩效是否存在影响。在本研究中,研究对象均为西苏门答腊Ibnu Sina医院的长期雇员。而样本是262名受访者,他们是用Sugiono的公式搜索的。使用的数据类型和来源是通过分发问卷获得的原始数据。使用效度和信度测试和路径分析进行分析测试,以及使用最新的SPSS模型处理数据。根据假设检验,我们发现变革型领导对工作满意度有显著影响。在组织中,文化对工作满意度有显著影响。第三,变革型领导对绩效有显著影响。发现组织沟通对绩效有显著影响。第四,组织文化对绩效有显著影响。而工作满意度对绩效有显著影响。第六,在西苏门答腊伊布西那医院,变革型领导通过工作满意度作为中介变量对员工绩效的影响具有直接关系。西苏门答腊伊布西那医院组织文化以工作满意度为中介变量对员工绩效的影响有直接关系。
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引用次数: 0
Analysis of Supplier Selection by Using the AHP and PROMETHEE Methods in Regional Public Hospital Padang (RSUD Padang) 基于AHP和PROMETHEE方法的巴东地区公立医院供应商选择分析
Pub Date : 2019-09-01 DOI: 10.2991/piceeba-19.2019.87
Syarah Raudhatul Rahmi, Firman
This study aims to prioritize the main criteria in the selection of suppliers at RSUD Padang and to find out which supplier is the best in RSUD Padang.This study analyzes the selection of suppliers at RSUD Padang. The data used are primary data obtained through the distribution of questionnaires and secondary data obtained from company documents. The method used is the Analytical Hierarchy Process (AHP) and the Preference Ranking of the Organization Method for Enrichment Evaluation (PROMETHEE). The results of this study indicate the priority of the main criteria that can be used by the hospital is the quality criteria that have a weight value of 0.36. Then the next result is the best supplier at RSUD Padang, namely supplier B, which has the highest net flow value with a net flow value of 0.15. While suppliers that have the lowest net flow value are supplier C with a net flow value of -0.36
本研究旨在优先考虑巴东RSUD供应商选择的主要标准,并找出哪一家供应商在巴东RSUD是最好的。本研究分析巴东RSUD的供应商选择。所使用的数据是通过发放问卷获得的第一手数据和从公司文件中获得的二手数据。采用层次分析法(AHP)和组织富集评价法(PROMETHEE)偏好排序法。本研究结果表明,医院可采用的主要标准优先级为权重值为0.36的质量标准。那么接下来的结果是RSUD巴东最好的供应商,即供应商B,其净流量最高,净流量为0.15。而净流量值最低的供应商是供应商C,净流量值为-0.36
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引用次数: 5
Analysis of the Effect of Asset Growth, Profitability, and Company Size on Capital Structure (Empirical Study in Mining Sector Companies in Indonesia Stock Exchange) 资产增长、盈利能力和公司规模对资本结构的影响分析(基于印尼证券交易所矿业公司的实证研究)
Pub Date : 2019-09-01 DOI: 10.2991/piceeba-19.2019.10
A. Satrianto, Candrianto Candrianto, Mia Ayu Gusti, E. Juniardi, Mutiara Novenica
The purpose of this research is to determine 1) the effect of asset growth rate to capital structure of mining companies listed in Indonesia Stock Exchange 2) the effect of profitability to capital structure of mining companies listed in Indonesia Stock Exchange 3) the effect of firm size to capital structure of mining companies listed in Indonesia Stock Exchange. The research sample are 76 mining companies listed in Indonesia Stock Exchange around 2011-2014. This research used purposive sampling method. The statistical methods used in this research are multiple regressions. The results of this research indicate that: (1) asset growth rate have negative and no significant effect to capital structure of mining companies listed in Indonesia Stock Exchange (2) profitability have negative and significant effect to capital structure of mining companies listed in Indonesia Stock Exchange and (3) firm size have positive and significant effect to capital structure of mining companies listed in Indonesia Stock Exchange.
本研究的目的是确定1)资产增长率对印尼证券交易所上市矿业公司资本结构的影响2)盈利能力对印尼证券交易所上市矿业公司资本结构的影响3)公司规模对印尼证券交易所上市矿业公司资本结构的影响。研究样本为2011-2014年前后在印尼证券交易所上市的76家矿业公司。本研究采用目的抽样方法。本研究采用的统计方法是多元回归。研究结果表明:(1)资产增长率对印尼证券交易所上市矿业公司的资本结构具有负向且不显著的影响;(2)盈利能力对印尼证券交易所上市矿业公司的资本结构具有负向且显著的影响;(3)企业规模对印尼证券交易所上市矿业公司的资本结构具有正向且显著的影响。
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引用次数: 1
The Effect of Transformational Leadership, PEP, POS and Organizational Commitment on OCB: A Literature Review 变革型领导、PEP、POS和组织承诺对组织公民行为的影响:文献综述
Pub Date : 2019-09-01 DOI: 10.2991/piceeba-19.2019.43
Betsy Hariani, Erni Masdupi
This paper is a literature study to analyze Effect of Transformational Leadership, PEP and POS on OCB. This type of research is explanatory research, looking at the relationship among free variables human capital, motivation, and job satisfaction on employee performance. The purpose of this study is to collect and analyze the published articles regarding Effect of Transformational Leadership, PEP and POS on OCB. The research design is a literature review. The articles have been published in the last five years representing of six different academically. The results of the review literature find out that Transformational Leadership, PEP and POS on OCB. The results of this review are only a conceptual starting point for starting an integrated discipline.
本文采用文献研究的方法,分析了变革型领导、PEP和POS对组织公民行为的影响。这种类型的研究是解释性研究,着眼于自由变量人力资本,动机和工作满意度对员工绩效的关系。本研究的目的是收集和分析已发表的关于变革型领导、PEP和POS对组织公民行为的影响的文章。本研究设计为文献综述。这些文章发表在过去五年中,代表了六个不同的学术领域。研究结果表明,变革型领导、PEP和POS对组织公民行为有显著影响。这篇综述的结果只是一个概念性的起点,开始一个综合的学科。
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引用次数: 0
Analysis of The Effect of Education Level, Economic Growth, and Unemployment Rate on The Poverty Rate In Sumatera Barat, Indonesia 印尼苏门答腊岛教育水平、经济增长和失业率对贫困率的影响分析
Pub Date : 2019-09-01 DOI: 10.2991/piceeba-19.2019.14
Saumin Akhir, Idris, Yulhendri
Poverty is a multidimensional problem that is of concern to all countries in the world. The purpose of this study is to look at the influence of education levels, economic growth, and unemployment rates on poverty rates in the West Sumatra Province of Indonesia. This study uses the Fixed Effect Square Dummy Variable / FEM LSDV approach with panel data which is a combination of 12 districts and 7 cities in West Sumatra Province with a span of time from 2010 to 2016. The results of the research conducted indicate that there are negative influences but not significant between education level variables and poverty rates, while economic growth variables have a negative and significant effect on poverty rates in West Sumatra Province. As with the unemployment rate variable which shows a positive and significant influence on the level of poverty in the Province of West Sumatra. Based on the results of this study, the authors suggest the need to optimize policies related to efforts to increase the level of education, economic growth in addition to emphasizing the unemployment rate in the West Sumatra Province of Indonesia in order to welcome the current digital era.
贫困是一个涉及多个层面的问题,是世界各国共同关心的问题。本研究的目的是研究印度尼西亚西苏门答腊省的教育水平、经济增长和失业率对贫困率的影响。本研究采用固定效应平方Dummy Variable / FEM LSDV方法,面板数据为西苏门答腊省12个区和7个市的组合,时间跨度为2010 - 2016年。研究结果表明,西苏门答腊省教育水平变量与贫困率之间存在负向影响但不显著,而经济增长变量对贫困率具有负向显著影响。与失业率变量一样,它对西苏门答腊省的贫困水平产生了积极和重大的影响。根据这项研究的结果,作者建议,除了强调印度尼西亚西苏门答腊省的失业率外,还需要优化与提高教育水平和经济增长相关的政策,以迎接当前的数字时代。
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引用次数: 4
The Teacher's Role, Learning Resources and Media Effect toward Student Innovativeness of SMKN Solok Regency 教师角色、学习资源和媒体对SMKN索洛金学生创新的影响
Pub Date : 2019-09-01 DOI: 10.2991/piceeba-19.2019.20
W. D. Safitri, B. Muchtar, Marwan
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引用次数: 0
The Effect of Leadership, Work Motivation and Work Satisfaction on Performance of Employees of Education and Culture Department in Padang Pariaman 领导、工作动机和工作满意度对巴东市教育文化部门员工绩效的影响
Pub Date : 2019-09-01 DOI: 10.2991/piceeba-19.2019.74
Enny Noviyanti, Efrizal Syofyan, S. Evanita
This study aims to examine the effect of leadership, motivation, and job satisfaction on the performance of education and culture department employees of Padang Pariaman Regency. The sampling technique used is by using the proportional stratified random sampling method. The questionnaire was distributed to 112 employees of the Padang Pariaman District Education and Culture Department. Data were analyzed using Path Analysis and processed with SPSS 16.00. The results show that leadership has a significant effect on work motivation, leadership does not have a significant effect on job satisfaction, work motivation has a significant effect on job satisfaction, leadership does not have a significant influence on performance, work motivation has a significant effect on job performance and satisfaction significantly influence performance employee of the Padang Pariaman District Education and Culture Department.
本研究旨在探讨领导、动机、工作满意度对巴东酒店教育文化部门员工绩效的影响。采用的抽样技术是采用比例分层随机抽样法。问卷发放给巴东Pariaman区教育和文化部门的112名员工。数据分析采用路径分析,SPSS 16.00软件进行处理。结果表明,巴东Pariaman区教育文化处员工的领导对工作动机有显著影响,领导对工作满意度没有显著影响,工作动机对工作满意度有显著影响,领导对绩效没有显著影响,工作动机对工作绩效有显著影响,满意度显著影响绩效。
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引用次数: 9
期刊
International Conference on Economics Education Business and Accounting
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