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Penerapan Marketing Mix sebagai Strategi Pemasaran Jasa Pendidikan di MAN 1 Yogyakarta
Pub Date : 2019-01-17 DOI: 10.14421/MANAGERIA.2018.32-05
Syahrial Labaso
This study examines the strategies implemented for education marketing services in Islamic education institutions. This research is motivated by the efforts to develop the quality of Islamic education institutions, so that they could compete with other organizations. Education marketing services are intended to create a conducive and stable marketing condition, so as to have a positive impact on the parties involved in the marketing process (both the school as the producer and the community as consumers). Based on the results of the study, which was conducted at the Madrasah Aliyah Negeri (MAN) 1 Yogyakarta, it was found that Islamic education institutions also implement various strategies in marketing their educational services. The marketing strategy in MAN 1 Yogyakarta is carried out through the application of marketing mix theory (products, prices, places, promotions, human resources, physical evidence, and processes) by utilizing its superior competences as an Islamic educational institution that tends to have moderate ideology, so it can target Muslim communities both from traditional and modern backgrounds as the marketing segment of their educational services.
本研究检视伊斯兰教教育机构的教育行销服务策略。这项研究的动机是努力提高伊斯兰教育机构的质量,使他们能够与其他组织竞争。教育营销服务的目的是创造一个有利的、稳定的营销条件,从而对营销过程中的各方(作为生产者的学校和作为消费者的社区)产生积极的影响。根据在日惹伊斯兰学校进行的研究结果,发现伊斯兰教育机构在推销其教育服务方面也执行各种战略。MAN 1日惹的营销策略是通过营销组合理论(产品、价格、地点、促销、人力资源、实物证据和流程)的应用来实施的,利用其作为伊斯兰教育机构的优越能力,往往具有温和的意识形态,因此它可以将传统和现代背景的穆斯林社区作为其教育服务的营销部分。
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引用次数: 14
Pembiayaan Pendidikan Berbasis Filantropi Islam: Strategi Rumah Pintar BAZNAS Piyungan Yogyakarta 伊斯兰慈善教育基金:日惹智能家居战略
Pub Date : 2019-01-15 DOI: 10.14421/MANAGERIA.2018.32-02
Sauqi Futaqi, Imam Machali
This study aims to investigate the financial management and strategies deployed by Rumah Pintar (Rumpin) BAZNAS Piyungan Bantul Yogyakarta to improve the quality of education. Employing a qualitative approach, the data of this research is collected through observation, interviews, and documentation. The data were then analyzed in three stages: data reduction, data display and data verification. The results show that financial resources of Rumpin BAZNAS Piyungan are obtained from zakat through BAZNAS Center and through the allocation of costs in Rumpin that has increased from year to year. The improved allocation of costs were caused by the increasing need for services requested by the service recipients (mustahik). The result of the cost improvement is the increasing quality of education and  services. It can be seen from the achievements obtained by Rumpin BAZNAS Piyungan which won number of awards such as the Best Rumpin in center development under the category of Non-Departmental body;  received award of pustaka bakti tama penggerak buku (books reader movement for literary devotion) and several training certificates that can be used to find a job.
本研究旨在探讨Rumah Pintar (Rumpin) BAZNAS Piyungan Bantul Yogyakarta为提高教育质量而采取的财务管理和策略。本研究采用定性方法,通过观察、访谈和文献收集数据。然后对数据进行三个阶段的分析:数据还原、数据显示和数据验证。结果表明,朗品BAZNAS Piyungan的财务资源是通过BAZNAS中心从天课中获得的,并通过在朗品的成本分配逐年增加。费用分配的改善是由于对服务接受者(mustahik)所要求的服务的需求日益增加。成本提高的结果是教育和服务质量的提高。从Rumpin BAZNAS Piyungan所取得的成就可以看出,它获得了许多奖项,如非部门机构类别下的中心发展最佳Rumpin;获得了pustaka bakti tama penggerak buku(热爱文学的图书读者运动)奖和一些可以用来找工作的培训证书。
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引用次数: 9
Kepemimpinan Nyai dalam Memelihara Kajian Kitab Kuning di Ma’had Aly Nurul Jadid Probolinggo 他在马哈德研究黄皮书方面的领导
Pub Date : 2018-11-01 DOI: 10.14421/MANAGERIA.2018.32-01
Viki Amalia, Zainal Arifin
Nyai (wife of Kiai/pesantren leader) holds an essential role in pesantren management, particularly pertaining to the process of taking care of and nurturing the pesantren tradition. This research investigates leadership typology of Nyai Nur Latifah in Ma’had ‘Aly Nurul Jadid Probolinggo in maintaining Kitab Kuning studies. Employing phenomenological approach of qualitative study, this research collect the data through observation, indepth interview, and documentation. This research found that: (1) the leadership type of Nyai Nur Latifah in preserving Kitab Kuning studies can be categorized as democratic and charismatic; (2) there are two factors supporting her leadership: internal factors (religious competence and technological application ability), and external factors (support from family council, special assembly for Kitab Kuning, and  the guidance in Kitab Kuning reading (BMK), whereas, the challenging factors are related to internal situation such as multiple roles as the leader of Fatayat NU and recitation, as well as external factors such as the decreased preference of students to learn Kitab Kuning and the negative impact of technology.
Nyai (Kiai/部落首领的妻子)在部落管理中扮演着重要的角色,特别是在照顾和培养部落传统的过程中。本研究调查了马哈德阿里努鲁贾迪德问题中尼艾努尔拉蒂法的领导类型,以维持基塔库宁的研究。本研究采用质性研究的现象学方法,透过观察法、深度访谈法、文献法收集资料。研究发现:(1)尼艾努尔拉蒂法在保护基塔库宁研究中的领导类型可分为民主型和魅力型;(2)有两个因素支持她的领导:内部因素(宗教能力、技术应用能力)、外部因素(家庭理事会支持、《古兰经》特别集会、《古兰经》阅读指导等),内部因素(法塔亚特大学领导、朗诵等多重角色)、外部因素(学生学习《古兰经》的偏好下降、技术的负面影响)均对学生的学习能力构成挑战。
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引用次数: 3
Perencanaan Strategik Pendirian Ma’had Aly Pondok Quran Bandung
Pub Date : 2018-07-19 DOI: 10.14421/manageria.2018.31-09
Rizka Dwi Seftiani, S. Hafshoh, Irawan Irawan
This research focuses on the process of strategic planning completion of the Ma'had Aly Pondok Quran establishment in Bandung Regency. This research uses Kurt Lewin model of action research method which consists of planning, acting and fact finding on the result of the action. The results of this study indicate that there are several efforts to meet the conditions that have been determined by the Minister of Religious Regulation 71/2015 on the establishment of Ma'had Aly Pondok Quran. The contributing factors of the succesful strategic planning are the results of the present and expected future conditions analysis, the results of Ma'had Aly SWOT analysis, the Master Plan Development Document (RIP)of Ma'had Aly Pondok Quran, Strategic Plan Cycles and Strategic Plan Matrix of the Ma'had Aly performance. These constitute as the guidelines for the realization of the ideal establishment of Ma'had Aly which is in accordance with the Guide of Establishment of Ma'had Aly as stated on the operational guidelines of the Ministry of Religious Affairs.  
本研究的重点是在万隆摄政Ma'had Aly Pondok《古兰经》建立的战略规划完成过程。本研究采用Kurt Lewin模型的行动研究方法,包括计划、行动和对行动结果的事实发现。本研究的结果表明,为了满足宗教法规部长第71/2015号关于建立Ma'had Aly Pondok可兰经的条件,需要做出一些努力。战略规划成功的促成因素有:当前和预期未来条件分析的结果、马哈德阿里SWOT分析的结果、马哈德阿里Pondok Quran的总体规划制定文件(RIP)、马哈德阿里绩效的战略计划周期和战略计划矩阵。这些构成了实现马哈德阿里理想建立的指导方针,这符合宗教事务部业务指导方针中所述的马哈德阿里建立指南。
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引用次数: 2
Peningkatan Efektivitas Kerja melalui Perbaikan Pelatihan, Penjaminan Mutu, Kompetensi Akademik dan Efikasi Diri dalam Organisasi Pendidikan 通过培训改进、质量保证、学术能力和教育组织内化提高工作效率
Pub Date : 2018-07-19 DOI: 10.14421/MANAGERIA.2018.31-04
Santa Manurung, Rais Hidayat, Yuyun Elizabeth Patras, Rhini Fatmasari
The research is conducted at the Health Polytechnic of the Ministry of Health of DKI Jakarta III to obtain information on the effect of training, quality assurance, pedagogic competence, and self-efficacy towards lecturers’ job effectiveness. The research used 60 out of 145 lecturers as the population selected using simple random sampling. The research is conducted by using a method of causal with path analysis. The result of the research showed that: (1). there is a direct positive effect of training on lecturers’ job effectiveness; (2) there is a direct effect quality assurance on lecturers’ job effectiveness; (3) there is a direct effect of pedagogic competence on lecturers’ job effectiveness; (4) there is a direct effect of self-efficacy on lecturers’ job effectiveness. Therefore, job effectiveness of Health Polytechnic lecturers of the Ministry of Health Jakarta III can be enhanced by carrying out training, quality assurance, pedagogic competence, and self-efficacy.  
这项研究是在雅加达第三大学卫生部卫生理工学院进行的,目的是获取关于培训、质量保证、教学能力和自我效能对讲师工作效能的影响的信息。本次调查采用简单随机抽样的方法,从145名讲师中选取了60名作为调查对象。本文采用因果结合通径分析的方法进行研究。研究结果表明:(1)培训对讲师工作效能有直接的正向影响;(2)质量保证对讲师工作效能有直接影响;(3)教师胜任力对教师工作效能有直接影响;(4)自我效能感对讲师工作效能感有直接影响。因此,可以通过开展培训、质量保证、教学能力和自我效能来提高雅加达第三卫生部卫生理工学院讲师的工作效率。
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引用次数: 6
Pengaruh Kualitas Pelayanan Administrasi terhadap Kepuasan Peserta Didik di MTs Negeri 1 Model Palembang 行政服务质量对MTs 1模型Palembang的学习者满意度的影响
Pub Date : 2018-07-19 DOI: 10.14421/manageria.2018.31-05
M. Hasbi
This research examines the influence of the administration service quality toward students’ satisfaction in Islamic Junior High School 1 Model Palembang. This research includes the total population of 283 students of grade VIII. Therefore, based on Slovin formula, there are 74 students involved as the research samples. The data is analysed using quantitative method namely doubled linear regression. Meanwhile, the testing stages include classical assumption (Multicolinearity, heteroskedatisidas, and normality testing). In classical assumption test, multicolinearity free regression model appears while heteroskedatisidas does not occur. It is mormally distributed. Therefore, based on the classical assumption, the doubled linear regression can be utilized in this research. The result shows that the regression is Y = 9.961 + (-0.065) X1+ 0.152 X2 + 0.074 X3+ 0.459 X4 + 0.000 X5, and Fcount = 4,283 sig 0,002 < 0,05. Therefore it can be understood that the quality of the administration service which includes physical evidence, assurance, emphaty, excellence, and responsiveness clearly influences students’ satisfaction in which the emphaty (X4) serves as the highest contributing factors with t count= 0,410 sig 0,00 < 0,05.
本研究旨在探讨伊斯兰教第一示范巨港中学行政服务品质对学生满意度的影响。本研究对象为八年级283名学生。因此,根据Slovin公式,选取74名学生作为研究样本。数据分析采用定量方法,即双线性回归。同时,检验阶段包括经典假设(多重共线性检验、异方差检验和正态性检验)。在经典假设检验中,出现多元共线性自由回归模型,而不出现异方差。它是正态分布。因此,在经典假设的基础上,本研究可以采用双重线性回归。结果表明,回归方程为Y = 9.961 + (-0.065) X1+ 0.152 X2 + 0.074 X3+ 0.459 X4 + 0.000 X5, Fcount = 4283 sig 0.002 < 0.05。因此可以理解,行政服务的质量,包括物证、保证、重点、卓越和响应性,对学生的满意度有明显的影响,其中重点(X4)是最大的影响因素,t计数= 0,410 sig 0, 000 < 0,05。
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引用次数: 3
Habitualisasi Nilai-Nilai Kepemimpinan Transformatif Perspektif Kiai Hasan Mutawakkil ‘Alallah habthat实现了改变领导的价值观Kiai Hasan Mutawakkil ' Alallah
Pub Date : 2018-07-19 DOI: 10.14421/manageria.2018.31-01
Ahmad Fauzi
Currently, the development of Islamic education is astonishing in numbers, but the spirit is generally not accompanied by adequate capacity and capability. As the consequence, most Islamic education faces problems and gives rise to negative cycles of unsolved problems. Numbers of research results have suggested that the schools could turn the negative cycles into the positive one, or to transform the Islamic education from low quality of education into good quality schools. It necessitates an ideal leadership through a transformative leadership model. In order to build such leadership, this study aims to nbe an important part to profoundly describe the social values ​​of the kiai leadership as the core values ​​of a transformative leadership using Pierre Bourdieu's social practice theory of social action, between (Habitus x Capital) + Ranah = Practice. Using the above perspective, the internalization of the values ​​referred to be social capital for the kiai to give birth to the model of transformative leadership. Because essentially the above value system is a holistic expression of the role and social actions of kiai that comes from al-Qur'an and al-Hadith as a belief and a basic value in the midst of society to make changes. The habitualization of the above values ​​is an alternative in developing Islamic education, and is seen as the main source and force for change, through the actions and roles of kiai as leaders.
目前,伊斯兰教育的发展数量惊人,但精神普遍缺乏足够的能力和能力。因此,大多数伊斯兰教育面临着问题,并产生了未解决问题的恶性循环。大量的研究结果表明,学校可以将消极的循环转变为积极的循环,或者将伊斯兰教育从低质量的教育转变为高质量的学校。它需要一个理想的领导通过变革的领导模式。为了构建这样的领导力,本研究旨在利用皮埃尔·布迪厄的社会行动社会实践理论,在(Habitus x Capital) + Ranah = practice之间,将kiai领导力的社会价值观深刻地描述为变革型领导力的核心价值观,这是一个重要的部分。利用上述视角,内化的价值观被称为社会资本,为kiai催生了变革型领导模式。因为从本质上讲,上述价值体系是对来自《古兰经》和《圣训》的基埃的作用和社会行为的整体表达,基埃作为一种信仰和基本价值在社会中发生变化。上述价值观的习惯化是发展伊斯兰教育的另一种选择,并被视为变革的主要来源和力量,通过kiai作为领导者的行动和角色。
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引用次数: 1
The Implementasi Total Quality Management (TQM) di SD Al-Hikmah Surabaya 全面质量管理(TQM)的实施
Pub Date : 2018-07-19 DOI: 10.14421/MANAGERIA.2018.31-06
Ulfatur Rahmah
This research aims to analyze and explain the key factors contributing on successful implementation of total quality management in Al-Hikmah Primary School of Surabaya. The sustainability of total quality management in Al-Hikmah Elementary School is proven by the increasing number of students’ enrolment which exceeded the fixed quota; the high level of teachers and students achievement; as well as the big number of competitive graduates. Using qualitative descriptive approach, this research finds that successful implementation of total quality management is highly dependent on top-down leadership system of the school, effective communication among stakeholders, the properly measured reward and punishment to students, and the continous internal and external assessment of educational quality management.
本研究旨在分析并解释泗水市Al-Hikmah小学成功实施全面质量管理的关键因素。Al-Hikmah小学全面质量管理的可持续性通过学生入学人数超过固定配额的增加得到了证明;教师和学生成绩水平高;以及大量有竞争力的毕业生。本研究采用定性描述的方法,发现全面质量管理的成功实施高度依赖于学校自上而下的领导体系、利益相关者之间的有效沟通、对学生的适当奖励和惩罚以及对教育质量管理的持续内部和外部评估。
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引用次数: 11
Manajemen Organisasi tanpa Korupsi Perspektif QS. Al-‘Ashr (103): 1-3 组织管理没有腐败的QS观点。艾尔·阿什尔(103):1-3
Pub Date : 2018-07-19 DOI: 10.14421/manageria.2018.31-10
Nur Zazin, G. Mr
This study tries to reveal on how The Qur’an Surah al-'Asr could be interpreted to describe the principles of behaviors required in managing organizations without corruption, what causes failure in organizing process, and an alternative solution for managing the organization to avoid corruption. This is a library research with the primary source taken from the Qur’an Surah Al-Ashr: 1-3, the secondary sources were taken from other verses that is related in the Qur'an, related hadith of the Prophet Muhammad and the books of tafsir, while the tertiary sources are taken from books or writings that have relevance to the problem of research. This qualitative research uses Tahlili interpretation approach with inductive and interpretative method. The results of this study shows that the success of an organization without corruption built on three principles of behaviors, they are to build a work ethic commitment to organize effectively and efficiently based on faith, to run the organization professionally, open to accept and provide truth-based criticism and patience. On the other hand, the cause of the failure to organize is not carrying out their obligations, unfairness that resulting in cheating, corruption and dishonest/hypocritical.
本研究试图揭示如何将《古兰经》解释为描述无腐败组织管理所需的行为原则,组织过程中导致失败的原因,以及管理组织以避免腐败的替代解决方案。这是一项图书馆研究,主要来源来自古兰经苏拉阿什尔:1-3,次要来源来自与古兰经相关的其他经文,与先知穆罕默德的圣训和塔夫西尔的书有关,而第三来源来自与研究问题相关的书籍或著作。本定性研究采用归纳与解释相结合的塔希利利解释方法。本研究结果表明,一个成功的无腐败组织建立在三个行为原则的基础上,它们是建立一种基于信仰的职业道德承诺,有效和高效地组织,专业地运行组织,开放地接受和提供基于事实的批评和耐心。另一方面,组织失败的原因是不履行自己的义务,不公平,导致作弊,腐败和不诚实/虚伪。
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引用次数: 0
Upaya Kepala Madrasah dalam Membina Budaya Organisasi dan Kinerja Guru dalam Pembelajaran di MIN 5 Majalengka 马德拉斯校长在《最小5杂志》努力培养组织文化和教师在学习方面的表现
Pub Date : 2018-07-19 DOI: 10.14421/MANAGERIA.2018.31-02
Majdina Ghaisani Iflya, S. Hidayah
This research aims to analyze the efforts of the head of Madrasah in developing organizational culture and teacher’s performance in learning process. This is a qualitative research, with observation, interview and documentation as the data collection tehniques. The research is conducted at MIN 5 Majalengka regency, as many as 5 (five) respondent are interviewed during the research. The research finds that (1) the organizational culture at MIN 5 Majalengka regency appears in some school activities, brotherhood atmosphere, and good examples performed by the head of madrasah; (2) The efforts of the head of madrasah to develop  school’s organizational culture done in two ways through the head of madrasah’s role and responsibility as the leader of the school and through students’ self development activities; (3) The techniques employed by the head of madrasah to develop teacher’s performance are through class visit, personal meeting, teacher meeting, work-group discussion, teacher training and guidance.
本研究旨在分析伊斯兰学校校长在发展组织文化方面的努力,以及教师在学习过程中的表现。这是一项定性研究,采用观察法、访谈法和文献法作为数据收集技术。研究是在MIN 5 Majalengka摄政进行的,在研究期间多达5(5)名受访者接受了采访。研究发现:(1)敏五玛嘉伦卡摄政的组织文化表现在一些学校活动、兄弟情谊氛围和伊斯兰学校校长的良好榜样;(2)伊斯兰学校校长发展学校组织文化的努力,通过伊斯兰学校校长作为学校领导者的角色和责任,以及通过学生的自我发展活动两种方式完成;(3)学校校长发展教师绩效的方法主要有:课堂访问、个人会议、教师会议、工作组讨论、教师培训和指导。
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引用次数: 3
期刊
Manageria Jurnal Manajemen Pendidikan Islam
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