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Pengaruh Kepuasan Konsumen terhadap Brand Produk Minuman Boba Xing Fu Tang 消费者满意度对Boba Xing Fu Tang品牌的影响
Pub Date : 2022-08-28 DOI: 10.31294/eco.v6i2.12939
Aulia Khairunisa, Puspita Chairun Nisa
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引用次数: 0
Pengaruh Trust, Word of Mouth Dan Repurchase Intention Terhadap Kepuasan Pelanggan Generasi Millennial Produk Minuman Street Boba Pengaruh Trust,口碑Dan回购意向Terhadap Kepuasan Pelanggan Generasi千禧一代产品Minuman Street Boba
Pub Date : 2022-08-28 DOI: 10.31294/eco.v6i2.12888
Devi Yusiana Fitri, Puspita Chairun Nisa
This study was conducted to determine whether the price promotion precursors, brand image, product quality, and value obtained affect the satisfaction of millennial generation customers. And to determine the effect of customer satisfaction on trust, word of mouth, and repurchase intention. The contribution of this research is expected to add information at the theoretical or scientific level of marketing management and also to provide implications in marketing on business management. The study used a survey method as a data collection technique, and a questionnaire as an instrument and distributed both to the target population of the millennial generation between the ages of 17 to 39 years with the research area in Bekasi and focusing on samples who had bought street boba drinks. The sample used in the study amounted to 185 respondents, quantitative research with data processing methods used were Smartpls and SPSS. (1) price promotions, and brand image, do not affect millennial generation customer satisfaction in consuming them. (2) product quality has a positive but not significant effect, the value obtained has a positive and significant effect on customer satisfaction. (3) customer satisfaction with trust, word of mouth, and repurchase intention has a positive and significant effect
本研究旨在确定价格促销的前驱、品牌形象、产品质量和所获得的价值是否会影响千禧一代顾客的满意度。并确定顾客满意对信任、口碑和再购买意愿的影响。本研究可望在市场营销管理的理论或科学层面增加资讯,并提供市场营销对企业管理的启示。本研究采用调查法作为数据收集技术,以问卷调查为工具,以贝卡西地区17 - 39岁的千禧一代为研究对象,以购买街头波巴饮料的人群为研究对象。在研究中使用的样本达185受访者,定量研究与使用的数据处理方法是Smartpls和SPSS。(1)价格促销和品牌形象不影响千禧一代消费者的消费满意度。(2)产品质量对顾客满意有正向但不显著的影响,所获得的价值对顾客满意有正向且显著的影响。(3)顾客满意度与信任、口碑、再购买意愿之间存在正向显著影响
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引用次数: 0
Pengaruh Kurs, Inflasi, Ekspor dan Impor terhadap Pertumbuhan Ekonomi di Negara Austria Tahun 2000 – 2020 2000年至2020年,Kurs、通货膨胀、出口和进口对奥地利经济增长的影响
Pub Date : 2022-08-28 DOI: 10.31294/eco.v6i2.13009
Andi Triyawan, Sya’na Sekar Izaty
This research aims to analyze the effect of Exchange Rate, Inflation, Exports and Imports on Economic Growth in Austria in 2000–2020. The method used in this study is Multiple Linear Regression. Exchange rate data, exports and imports were taken from the Worldbank (World Bank), Inflation data was taken from the IMF. The results showed that the exchange rate, inflation, exports and imports had no effect on economic growth in Austria. Likewise with a partial test of the exchange rate which has a positive effect on economic growth in Austria, inflation does not have a significant effect on economic growth, the level of exports does not have a significant effect on economic growth in this country, and imports have a positive and significant effect on economic growth. in GDP countries.
本研究旨在分析2000-2020年奥地利汇率、通货膨胀、出口和进口对经济增长的影响。本研究使用的方法是多元线性回归。汇率数据、进出口数据来自世界银行,通货膨胀数据来自国际货币基金组织。结果表明,汇率、通货膨胀、出口和进口对奥地利的经济增长没有影响。同样,对于奥地利对经济增长有积极影响的汇率的部分检验,通货膨胀对经济增长没有显著影响,出口水平对该国经济增长没有显著影响,进口对经济增长有积极而显著的影响。在GDP国家。
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引用次数: 0
Pengaruh Strategi Harga Terhadap Keunggulan Bersaing Di Tengah Pandemi Covid-19 (Studi Kasus Pada Toko Besi Bardesi Baja Tasikmalaya) 价格战略对Covid-19大流行的竞争优势的影响(巴德西钢车间案例研究)
Pub Date : 2022-08-28 DOI: 10.31294/eco.v6i2.12285
Lati Sari Dewi, Asep Saeful Falah
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引用次数: 0
Pengaruh Fitur Paylater terhadap Sifat Belanja yang Konsumtif pada Remaja di Kota Batam Paylater特性对巴淡市青少年消费的影响
Pub Date : 2022-08-28 DOI: 10.31294/eco.v6i2.13092
Reddyson Reddyson, Franky Franky, Leonardy Leonardy, Handyca Yeng, Vicco Leonardo
Paylater is a digital payment feature used on e-commerce that act like credit card, which allowed us to pay later, like its namesake. The motivation to buy goods among teenagers is very lacking because the current economic conditions are still unstable, so that the paylater feature can help encourage the motivation to buy goods in the community or teenagers do not make payments directly but gradually. The purpose of this study is to test how much the use of the paylater system encourages impulsive purchases so that people use the paylater feature as a payment medium. The method used is using quantitative methods, namely by using questionnaires distributed to respondents then collecting and analyzing data from respondents, as many as 289 respondents were involved in this research. By using the method of Structural Equation Modeling (SEM) with SPSS AMOS software. This study found that interpersonal and External Factors had a large and positive effect on hedonic and utilitarian motivation, hedonic motivation had no significant effect on impulsive buying, while utilitarian motivation had a significant effect on impulsive buying, and an effective paylater was related to hedonic motivation and impulsive buying. The use of the Paylater feature can be a solution because it can encourage motivation in impulse purchases to meet needs without burdening their financial situation so that Paylater users still have a stable economy.
Paylater是电子商务中使用的一种数字支付功能,就像信用卡一样,可以让我们更晚付款,就像它的名字一样。青少年购买商品的动机非常缺乏,因为目前的经济条件仍然不稳定,所以付费后的功能可以帮助鼓励社区中的青少年购买商品的动机,或者青少年不直接付款,而是逐步付款。本研究的目的是测试延迟支付系统的使用在多大程度上鼓励了冲动性购买,从而使人们将延迟支付功能作为一种支付媒介。使用的方法是采用定量方法,即通过向受访者发放问卷,然后收集和分析受访者的数据,多达289名受访者参与了这项研究。采用SPSS AMOS软件进行结构方程建模(SEM)。本研究发现,人际因素和外在因素对享乐动机和功利动机都有较大的正向影响,享乐动机对冲动购买的影响不显著,而功利动机对冲动购买的影响显著,有效支付者对享乐动机和冲动购买的影响显著。使用Paylater功能是一种解决方案,因为它可以鼓励冲动消费的动机来满足需求,而不会给他们的财务状况带来负担,这样Paylater用户仍然拥有稳定的经济。
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引用次数: 2
Membangun Loyalitas Pelanggan Melalui Peran Citra Sebagai Variabel Intervening 通过形象作为变量的作用来建立客户忠诚度
Pub Date : 2022-08-28 DOI: 10.31294/eco.v6i2.13066
Azlan Azhari
This study aims to analyze the strategy in building customer loyalty through Customer Relationship Marketing, product quality, and price with image as an intervening variable at Daeng Nakku Coffee Shop. The issues raised are whether CRM, product quality, price have a direct and indirect effect on image and loyalty? The population in this study were the customers or visitors of the Daeng Nakku coffee shop. The sample used was 95 samples with accidental sampling technique. Data collection method using survey method with research instrument is a questionnaire. The approach method used in this study is a quantitative method with data analysis tools using Smart PLS. The results showed that the CRM variables, product quality, and price directly had a positive and significant effect on the image of the shop. Furthermore, the CRM variables, product quality, and price directly have a positive and significant effect on customer loyalty. And the image variable can mediate the relationship between CRM, product quality, and price on customer loyalty.
本研究旨在以形象为中介变量,分析大庆纳库咖啡店透过顾客关系行销、产品品质与价格建立顾客忠诚的策略。提出的问题是客户关系管理、产品质量、价格是否对形象和忠诚度有直接或间接的影响?这项研究的人群是Daeng Nakku咖啡店的顾客或访客。采用随机抽样技术,选取95个样本。数据收集方法采用调查法,研究工具为问卷调查。本研究采用的方法是采用Smart PLS数据分析工具的定量方法,结果表明,客户关系管理变量、产品质量和价格直接对商店形象产生积极而显著的影响。此外,客户关系管理变量、产品质量和价格直接对客户忠诚度有显著的正向影响。形象变量可以中介客户关系管理、产品质量和价格对客户忠诚度的影响。
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引用次数: 0
Hubungan Kompensasi dan Kinerja Karyawan terhadap Produktifitas melalui Pendekatan Analisis Kanonikal 员工通过分析Kanonikal的方法对生产率的补偿和表现的关系
Pub Date : 2022-08-28 DOI: 10.31294/eco.v6i2.12413
Nurvi Oktiani
Turbulance in Management unconsciously has created a challenge in public sector and private sector for managing enterprises, so that undergoing all of vision which have been set and in the end can increase productivity, as for the purpose of research is knowing relationship between compesation, performance of employee toward productivity. The method research uses Quallitantif design and analytic data uses Canonical corellation, the sources of data has been obtained by Questionnaire distribution with taking some sample with amount 34 employee or staffing from .PT Gotrans Logistics International The result of Research have been proved that Individual test and Group test with Canonical Analysis describe between compensation, performance employee toward productivity have significance relationship, however they need attention especially for compensation function whereas the implementation of Compensation function, because the compensation is still implementated amount 0.29946 less than performancen of employee with amount 0.7236, and advice for this result as a entreprises can increase and develop for implementating the compensation function
管理的动荡在不知不觉中给公共部门和私营部门的管理企业带来了挑战,以便经历所有已经设定的愿景,最终可以提高生产率,因为研究的目的是了解薪酬,员工绩效与生产率之间的关系。研究方法采用定性设计,分析数据采用典型相关,数据来源采用问卷调查的方式,选取了pt Gotrans物流国际有限公司34名员工或员工的样本,研究结果证明,个体检验和群体检验用典型分析描述了薪酬、员工绩效与生产力之间存在显著关系。但是,在薪酬功能的实施方面尤其需要注意,因为薪酬的实施量为0.29946,员工绩效的实施量为0.7236,对于这一结果,建议企业可以为实施薪酬功能而增加和发展
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引用次数: 0
Supervisi Akademik Untuk Meningkatkan Kinerja Guru di Madrasah Tsanawiyyah Swasta Bina Taruna Medan Marelan
Pub Date : 2022-07-15 DOI: 10.21831/jump.v3i2.49239
Febria Monalisa, Inom Nasution, E. Lestari, Ihsan Saraini, Lusi Maqfiroh
Abstrak: Penulis memilih judul Supervisi Akademik Untuk Meningkatkan Kinerja Guru Di MTs Swasta Bina Taruna Medan Marelan tujuannya yang pertama yaitu untuk mengetahui perencanaan program supervisi akademik di MTs Swasta Bina Taruna Medan Marelan, yang kedua untuk mengetahui pelaksanaan program supervise akademik di MTs Swasta Bina Taruna Medan Marelan, dan yang terakhir yaitu untu mengetahui evaluasi program supervisi akademik di MTs Swasta Bina Taruna Medan Marelan. Penelitian ini menggunakan metode kualitatif yang sifatnya deskriptif analitik yang mana diperoleh hasil pengamatan, wawancara, analisis dukumen, catatan lapangan dan tidak dibuat dalam bentuk angka. Penelitian ini dilakukan di MTs Swasta Bina Taruna Medan Marelan langsung melakukan wawancara dengan Kepala Madrasahnya. Dari hasil penelitian maka diperoleh bahwa 1) pelaksanaan supervisi yang dilakukan oleh Kepala Madrasah MTs Swasta Bina Taruna Medan Marelan dilaksanakan setiap sebulan sekali dan pelaksanaanya dilakukan secara bertahap pertama mengadakan musyawarah, kedua memeriksa kelengkapan perangkat pembelajaran, ketiga kunjungan kelas dan terkhir adanya tindak lanjut atau evaluasi setelah supervisi dilakukan, 2) pelaksanaan supervisi di MTs Swasta Bina Tuna Medan Marelan menggunakan teknik kunjungan kelas, 3) Evaluasi yang dilakukan Kepala Madrasah MTs Swasta Bina Taruna Medan Marelan untuk meningkatkan kinerja guru adalah melalui penilaian pembelajaran dengan pemantauan hasil ujian para siswa dan diharapkan melalui evaluasi ini guru lebih meningkatkan kinerjanya.
抽象:作者选择标题学术监督提高绩效老师在MTs地形建造私人学员Marelan目的第一个就是知道学术监督在私立MTs项目规划建学员Marelan地形,第二种方法知道学术监督项目的执行上私立MTs Bina学员Marelan地形,最后就是为了知道学术评估监督项目的MTs建造私人学员Marelan地形。本研究采用分析性描述性描述性方法,观察、采访、分析、现场记录,而不是数字。这个研究在MTs私人建学员Marelan地形的宗教直接进行面试。来自监督执行就研究结果表明1)由私立宗教学校MTs的头建学员Marelan磁场每隔一个月来执行和汇报做第一逐渐进行了第二次审议,最后检查访问学习,第三教室设备的完整性和后续监督或评估后做的存在,2)在MTs建造私人执行监督金枪鱼Marelan地形使用访问技术教室,3)建立私立学院MTs负责人所做的评估教师学员Marelan地形来提高绩效是通过考试监控学生的学习评估和预期通过是老师提高了绩效评估。
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引用次数: 0
Kepemimpinan Pendidikan Kepala Sekolah di Tahun Pertama Krisis Pandemi Covid-19 Covid-19大流行第一年的校长教育领导
Pub Date : 2022-07-15 DOI: 10.21831/jump.v3i2.48430
D. Andriani, R. Annisa, Bai Rahmat, Pandit Isbianti, Suyud Suyud, Slamet Lestari, Devi Monita Kristyningsih
This study aimed to explore principal leadership at the beginning of the Covid-19 pandemic crisis. This study employed a qualitative approach that was exploratory and naturalistic with the purpose of gaining an understanding of a phenomenon in its natural setting. Data collection was carried out by semi-structured in-depth interviews with six elementary school principals who were selected purposefully using certain criteria. The collected data were then analyzed qualitatively using grounded theory methods. The member check technique was applied to assure data credibility. The results showed that principal leadership at the beginning of Covid-19 pandemic crisis was more concerned with achieving health for the school community than academic achievement. Therefore, they provided flexibility to teachers in managing instructions, created safe communication channels among all the school members, directly monitored and evaluated online learning, empowered competent teachers to develop the ICT skills of their colleagues, and fostered collaboration with stakeholders.
本研究旨在探讨Covid-19大流行危机开始时的主要领导力。本研究采用了一种探索性和自然主义的定性方法,目的是在自然环境中获得对现象的理解。数据收集是通过半结构化的深度访谈进行的,六位小学校长是根据一定的标准有目的地选择的。然后使用扎根理论方法对收集到的数据进行定性分析。采用成员校验技术,保证数据的可信度。结果表明,在新冠肺炎大流行危机开始时,校长领导更关心学校社区的健康,而不是学业成绩。因此,他们为教师提供了管理指令的灵活性,在所有学校成员之间建立了安全的沟通渠道,直接监控和评估在线学习,授权有能力的教师开发其同事的ICT技能,并促进与利益相关者的合作。
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引用次数: 1
Increasing Work Engagement Through Servant Leadership and Organizational Justice 通过服务型领导和组织公正提高工作投入度
Pub Date : 2022-07-15 DOI: 10.21831/jump.v3i2.40122
Veronika Agustini Srimulyani
Work engagement is important for teachers. Some factors that need to be considered by school management to improve work engagement are leadership practices and a climate of fairness in schools. This study aims to analyze how servant leadership and organizational justice practices affect the work engagement of permanent teachers at SMAK and SMKK in Cepu, Blora, and Rembang. Central Java. The research sample was 65 permanent teachers at SMAK and SMKK Cepu, Blora, and Rembang. The data analysis techniques used are simple linear regression and multiple linear regression, and the results showed that (1) servant leadership positively and significantly influenced organizational justice with a coefficient value of 0.655; (2) organizational justice positively and significantly affects work engagement with a coefficient value of 0.608; (3) Servant leadership does not significantly affect work engagement with a coefficient value of 0.009. The findings suggest that principals can select servant leadership practices to increase work engagement and build organizational justice, which includes distributive justice, procedural justice, and interactional justice.
工作投入对教师来说很重要。为了提高工作投入,学校管理部门需要考虑的一些因素是领导实践和学校的公平氛围。本研究旨在分析仆人领导和组织司法实践如何影响永久的工作接触的老师SMAK SMKK Cepu, Blora, Rembang。爪哇。研究样本为65名常聘教师。采用简单线性回归和多元线性回归进行数据分析,结果表明:(1)服务型领导对组织公平感有显著的正向影响,影响系数为0.655;(2)组织公平感正向显著影响工作投入,相关系数为0.608;(3)服务型领导对工作投入的影响不显著,系数值为0.009。研究结果表明,校长可以选择服务型领导实践来提高工作敬业度,构建组织公平,包括分配公平、程序公平和互动公平。
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引用次数: 2
期刊
JPBM Jurnal Pendidikan Bisnis dan Manajemen
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