Pub Date : 2018-01-02DOI: 10.1080/15980634.2018.1439031
Young-Sook Ko, Sang-Hyeon Park, Kyung-Yur Lee
Abstract This study aims to analyze the experience and satisfaction of the tourists of leisure railbike which has recently won popularity in South Korea. For this purpose, this study conducted a survey with the tourists, who finished the Samcheok Ocean Railbike experience using the experience attributes presented by Pine and Gilmore. As a result of the survey, tourists experienced the strongest feeling of ‘I felt freedom escaping from my daily life,’ followed by ‘It helped relieve my stress’ and ‘I enjoyed nature.’ As a result of factor analysis of the rail bike experience variables, entertainment experience, educational experience, and escapist experience were derived. As a result of examining hypothesis that rail bike experience affects satisfaction, it was found that entertainment experience, educational experience, and escape experience were both statistically significant. The escapist experience was the most influential, and many tourists on the railbike seemed to have a unique experience since they came from Seoul and metropolitan areas.
{"title":"Railbike experience and tourist satisfaction","authors":"Young-Sook Ko, Sang-Hyeon Park, Kyung-Yur Lee","doi":"10.1080/15980634.2018.1439031","DOIUrl":"https://doi.org/10.1080/15980634.2018.1439031","url":null,"abstract":"Abstract This study aims to analyze the experience and satisfaction of the tourists of leisure railbike which has recently won popularity in South Korea. For this purpose, this study conducted a survey with the tourists, who finished the Samcheok Ocean Railbike experience using the experience attributes presented by Pine and Gilmore. As a result of the survey, tourists experienced the strongest feeling of ‘I felt freedom escaping from my daily life,’ followed by ‘It helped relieve my stress’ and ‘I enjoyed nature.’ As a result of factor analysis of the rail bike experience variables, entertainment experience, educational experience, and escapist experience were derived. As a result of examining hypothesis that rail bike experience affects satisfaction, it was found that entertainment experience, educational experience, and escape experience were both statistically significant. The escapist experience was the most influential, and many tourists on the railbike seemed to have a unique experience since they came from Seoul and metropolitan areas.","PeriodicalId":330902,"journal":{"name":"International Journal of Tourism Sciences","volume":"16 7","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113991818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-01-02DOI: 10.1080/15980634.2018.1438101
Bernard M. Kitheka, Elizabeth D. Baldwin, W. Norman
Abstract The United States’ city of Chattanooga is endowed with abundant natural beauty including mountains, ridges and the Tennessee River. Historically the downtown area had little to offer in terms of tourist attractions and infrastructures until the early 1990s when a system of parks started developing along the river. The movement to create urban parks followed concerted environmental clean-up process after Chattanooga was declared America’s most polluted city in the late 1960s, and the subsequent collapse of the heavy manufacturing economy. However, no detailed study has been conducted to document evolution of tourism in the downtown. The aim of this study was to trace the growth and success of Chattanooga’s tourism. Thirty key informants were interviewed. Data was complemented by review of grey literature, analysis of archival records, and field visits. Interview data were sorted and analyzed using MAXQDA computer software. Findings show that investment in parks and green infrastructures were antecedents to emergence, growth and success of tourism in the city. Results also paint a bright future for Chattanooga’s tourism owing to continuous investment in parks and environmental improvement. Chattanooga lessons could be used to inform park-based urban revitalization and development of recreation amenities in cities going through similar challenges.
{"title":"Park-based urban regeneration and tourism evolution in a cityscape: a case for Chattanooga-TN","authors":"Bernard M. Kitheka, Elizabeth D. Baldwin, W. Norman","doi":"10.1080/15980634.2018.1438101","DOIUrl":"https://doi.org/10.1080/15980634.2018.1438101","url":null,"abstract":"Abstract The United States’ city of Chattanooga is endowed with abundant natural beauty including mountains, ridges and the Tennessee River. Historically the downtown area had little to offer in terms of tourist attractions and infrastructures until the early 1990s when a system of parks started developing along the river. The movement to create urban parks followed concerted environmental clean-up process after Chattanooga was declared America’s most polluted city in the late 1960s, and the subsequent collapse of the heavy manufacturing economy. However, no detailed study has been conducted to document evolution of tourism in the downtown. The aim of this study was to trace the growth and success of Chattanooga’s tourism. Thirty key informants were interviewed. Data was complemented by review of grey literature, analysis of archival records, and field visits. Interview data were sorted and analyzed using MAXQDA computer software. Findings show that investment in parks and green infrastructures were antecedents to emergence, growth and success of tourism in the city. Results also paint a bright future for Chattanooga’s tourism owing to continuous investment in parks and environmental improvement. Chattanooga lessons could be used to inform park-based urban revitalization and development of recreation amenities in cities going through similar challenges.","PeriodicalId":330902,"journal":{"name":"International Journal of Tourism Sciences","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133158551","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-01-02DOI: 10.1080/15980634.2018.1438102
S. Park, Chi-Ming Hsieh, Joseph C. Miller
Abstract This study tests an integrated quality–value–loyalty model concerning a range of causal relationships of sports event service quality and perceived value on runners’ loyalty, including the moderating effects of recreational specialization on the quality–value–loyalty chain. Self-administered data were collected using convenience sampling from a total of 1045 participants in the Tarako Gorge Marathon – one of the premier international sporting events, held in Taiwan’s Taroko National Park. The results identified significant positive roles played in the chain, indicating that runners’ loyalty to the Marathon focuses primarily on event service quality and perceived value. The moderating effects of recreation specialization (full-marathon and half-marathon groups) on the quality–value–loyalty chain were partially significant. Managerial implications and recommendations of the findings were discussed.
{"title":"Moderating effects of recreation specialization on the quality-value-loyalty chain: a case of the Taroko Gorge Marathon","authors":"S. Park, Chi-Ming Hsieh, Joseph C. Miller","doi":"10.1080/15980634.2018.1438102","DOIUrl":"https://doi.org/10.1080/15980634.2018.1438102","url":null,"abstract":"Abstract This study tests an integrated quality–value–loyalty model concerning a range of causal relationships of sports event service quality and perceived value on runners’ loyalty, including the moderating effects of recreational specialization on the quality–value–loyalty chain. Self-administered data were collected using convenience sampling from a total of 1045 participants in the Tarako Gorge Marathon – one of the premier international sporting events, held in Taiwan’s Taroko National Park. The results identified significant positive roles played in the chain, indicating that runners’ loyalty to the Marathon focuses primarily on event service quality and perceived value. The moderating effects of recreation specialization (full-marathon and half-marathon groups) on the quality–value–loyalty chain were partially significant. Managerial implications and recommendations of the findings were discussed.","PeriodicalId":330902,"journal":{"name":"International Journal of Tourism Sciences","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128739250","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-01-02DOI: 10.1080/15980634.2018.1438100
D. Jani
Abstract This study investigated the relationship between travel motives, travel information needs, and destination image. Data were collected by using a structured questionnaire from 625 Tanzania inbound tourists. Multiple linear regression results provide evidence of the effects of travel motives on travel information needs and on cognitive but not on affective destination image. Travel information needs have a significant effect on nature based cognitive destination image and on risk reduction travel information needs. The efficiency travel information needs significantly influence cultural cognitive destination image. Travel information needs were observed not to exert a significant influence on the affective destination image. Furthermore, travel information needs mediate the influence of travel motives only on nature based destination image. The study provides insight into destination management organizations on the designing and packaging of travel information to create different types of destination image and entice tourists with different travel motives.
{"title":"The impacts of travel motives and information needs on destination image","authors":"D. Jani","doi":"10.1080/15980634.2018.1438100","DOIUrl":"https://doi.org/10.1080/15980634.2018.1438100","url":null,"abstract":"Abstract This study investigated the relationship between travel motives, travel information needs, and destination image. Data were collected by using a structured questionnaire from 625 Tanzania inbound tourists. Multiple linear regression results provide evidence of the effects of travel motives on travel information needs and on cognitive but not on affective destination image. Travel information needs have a significant effect on nature based cognitive destination image and on risk reduction travel information needs. The efficiency travel information needs significantly influence cultural cognitive destination image. Travel information needs were observed not to exert a significant influence on the affective destination image. Furthermore, travel information needs mediate the influence of travel motives only on nature based destination image. The study provides insight into destination management organizations on the designing and packaging of travel information to create different types of destination image and entice tourists with different travel motives.","PeriodicalId":330902,"journal":{"name":"International Journal of Tourism Sciences","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115142350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-10-02DOI: 10.1080/15980634.2017.1384131
Sunyoung Hlee, Ao Cheng, C. Koo, Taekyung Kim
Abstract Consumer’s information search and sharing behaviour is critical to firm’s stratigic decision-making in SNS tourism marketing. Although there are many studies on SNS marketing, unlike previous research, our empirical study investigates the relationship between user certification and information elaboration degrees on Sina Weibo. Tourism information diffusion is used as an indication of rationality in order to provide a test to the explanation of consumer behaviour towards ‘Repost’ and ‘Like’. To understand this phenomenon, we collected data from Sina Weibo with a data harvesting programme. After filtering data, anlaysis was carried out on 5746 units. Espeically, we focused on ‘Seoul’, one of the biggest cities in Asia for wanna-visit tour destination. The focus of this study is the two types of user certification (official vs. personal) in concept of a rational information search and the moderating role of information elaboration level. To verify hypotheses, the Poisson Regression Method was applied. Empirical results indicated that ‘information shoppers’ for tourism purpose would react differently by information source certifications. Consumers are less likely to share ‘Like’ count generated by an official verified user when content elaboration level is relatively high. To the contrary, for a personal certification user, people are less likely to repost under high elaboration.
{"title":"The difference of information diffusion for Seoul tourism destination according to user certification on Sina Weibo: through data crawling method","authors":"Sunyoung Hlee, Ao Cheng, C. Koo, Taekyung Kim","doi":"10.1080/15980634.2017.1384131","DOIUrl":"https://doi.org/10.1080/15980634.2017.1384131","url":null,"abstract":"Abstract Consumer’s information search and sharing behaviour is critical to firm’s stratigic decision-making in SNS tourism marketing. Although there are many studies on SNS marketing, unlike previous research, our empirical study investigates the relationship between user certification and information elaboration degrees on Sina Weibo. Tourism information diffusion is used as an indication of rationality in order to provide a test to the explanation of consumer behaviour towards ‘Repost’ and ‘Like’. To understand this phenomenon, we collected data from Sina Weibo with a data harvesting programme. After filtering data, anlaysis was carried out on 5746 units. Espeically, we focused on ‘Seoul’, one of the biggest cities in Asia for wanna-visit tour destination. The focus of this study is the two types of user certification (official vs. personal) in concept of a rational information search and the moderating role of information elaboration level. To verify hypotheses, the Poisson Regression Method was applied. Empirical results indicated that ‘information shoppers’ for tourism purpose would react differently by information source certifications. Consumers are less likely to share ‘Like’ count generated by an official verified user when content elaboration level is relatively high. To the contrary, for a personal certification user, people are less likely to repost under high elaboration.","PeriodicalId":330902,"journal":{"name":"International Journal of Tourism Sciences","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129775950","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-10-02DOI: 10.1080/15980634.2017.1383763
Selda Uca, V. Altintas, D. Tuzunkan, M. Toanoglou
Abstract The purpose of this study is to determine the factors that affect the hotel selection process and to find out whether these factors differ depending on demographic variables. For this purpose, a field study was carried out with the participation of individuals residing in the city of Istanbul. Four hundred persons participated in the survey that was carried out under the study. As a result, it was found that while factors affecting the hotel selection process changed according to gender and age of the participants, they did not differ according to level of education and household income. Future recommendations were made in accordance with the findings.
{"title":"A study on the effects of demographic factors on hotel selection process","authors":"Selda Uca, V. Altintas, D. Tuzunkan, M. Toanoglou","doi":"10.1080/15980634.2017.1383763","DOIUrl":"https://doi.org/10.1080/15980634.2017.1383763","url":null,"abstract":"Abstract The purpose of this study is to determine the factors that affect the hotel selection process and to find out whether these factors differ depending on demographic variables. For this purpose, a field study was carried out with the participation of individuals residing in the city of Istanbul. Four hundred persons participated in the survey that was carried out under the study. As a result, it was found that while factors affecting the hotel selection process changed according to gender and age of the participants, they did not differ according to level of education and household income. Future recommendations were made in accordance with the findings.","PeriodicalId":330902,"journal":{"name":"International Journal of Tourism Sciences","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121105665","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-10-02DOI: 10.1080/15980634.2017.1384132
Nafbek Solomon Kebede, B. Bayeh
Abstract Ethiopia remains to be one of the poorest countries despite its fastest economic growth. Reducing poverty requires pro-poor growth. As the measurement of impacts of tourism at macro level does not give the full picture of the impacts on the poor, this study has gone some way towards assessing the alignment of tourism in combating poverty in Bale eco-region, Dinsho district, Ethiopia. Kebeles were stratified into five strata. After proportionate sampling used to select sample from each stratum, simple random sampling was employed to contact 368 individual observations then. The study was designed to be descriptive. Primary and secondary data sources were used. Data were analysed using both the descriptive and inferential statistics. Income was the main poverty measurements. The findings showed that tourism is neither strongly aligned against poverty nor the low living standards of locals.
{"title":"Alignment of tourism against poverty in Bale eco-region, Dinsho district, Ethiopia","authors":"Nafbek Solomon Kebede, B. Bayeh","doi":"10.1080/15980634.2017.1384132","DOIUrl":"https://doi.org/10.1080/15980634.2017.1384132","url":null,"abstract":"Abstract Ethiopia remains to be one of the poorest countries despite its fastest economic growth. Reducing poverty requires pro-poor growth. As the measurement of impacts of tourism at macro level does not give the full picture of the impacts on the poor, this study has gone some way towards assessing the alignment of tourism in combating poverty in Bale eco-region, Dinsho district, Ethiopia. Kebeles were stratified into five strata. After proportionate sampling used to select sample from each stratum, simple random sampling was employed to contact 368 individual observations then. The study was designed to be descriptive. Primary and secondary data sources were used. Data were analysed using both the descriptive and inferential statistics. Income was the main poverty measurements. The findings showed that tourism is neither strongly aligned against poverty nor the low living standards of locals.","PeriodicalId":330902,"journal":{"name":"International Journal of Tourism Sciences","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127438970","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-10-02DOI: 10.1080/15980634.2017.1393903
C. Pai, Zihao Wang, Shun-Hsing Chen
Abstract The Internet has not only gained wide-spread popularity; it has gradually become a necessity of modern life. In addition, the popularity of mobile devices has changed tourists’ travel habits; numerous travel activities can now be accessed through smartphone applications. As a result, Internet access has become a key requirement for tourism. Therefore, understanding the relationship between the availability of Internet access at a given tourist destination and the overall satisfaction of tourists at that destination is vital. This study modified the information systems (IS) success model to analyze how tourists’ perceived value of a tour and overall satisfaction is affected by the availability of Internet access. Questionnaires were distributed to 457 tourists who had made use of Macau’s ubiquitous Internet access. The IS success model was tested using structural equation modeling. The results revealed that Macau’s current level of Internet availability can positively influence value as perceived by tourists and enhance their satisfaction. The results of this study are expected to help Internet providers and related local tourism groups in Macau. Understanding the relationship between perceived value and overall satisfaction can greatly facilitate the use of these two factors, and could assist stakeholders in understanding that Macau’s Internet infrastructure must be improved for tourists.
{"title":"Measuring the effect of ubiquitous Internet success on travelers’ perceived value and overall tourism destination satisfaction","authors":"C. Pai, Zihao Wang, Shun-Hsing Chen","doi":"10.1080/15980634.2017.1393903","DOIUrl":"https://doi.org/10.1080/15980634.2017.1393903","url":null,"abstract":"Abstract The Internet has not only gained wide-spread popularity; it has gradually become a necessity of modern life. In addition, the popularity of mobile devices has changed tourists’ travel habits; numerous travel activities can now be accessed through smartphone applications. As a result, Internet access has become a key requirement for tourism. Therefore, understanding the relationship between the availability of Internet access at a given tourist destination and the overall satisfaction of tourists at that destination is vital. This study modified the information systems (IS) success model to analyze how tourists’ perceived value of a tour and overall satisfaction is affected by the availability of Internet access. Questionnaires were distributed to 457 tourists who had made use of Macau’s ubiquitous Internet access. The IS success model was tested using structural equation modeling. The results revealed that Macau’s current level of Internet availability can positively influence value as perceived by tourists and enhance their satisfaction. The results of this study are expected to help Internet providers and related local tourism groups in Macau. Understanding the relationship between perceived value and overall satisfaction can greatly facilitate the use of these two factors, and could assist stakeholders in understanding that Macau’s Internet infrastructure must be improved for tourists.","PeriodicalId":330902,"journal":{"name":"International Journal of Tourism Sciences","volume":"421 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126707961","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-10-02DOI: 10.1080/15980634.2017.1384133
A. Wondirad
Abstract Ecotourism has emerged within the umbrella of alternative tourism development in the 1980s. Since its emergence ecotourism has been championed as a tool to achieve the dual aims of conservation and development. However, ecotourism is criticized for not attaining the objectives it purports. In contrast to a self-fulfilling prophesy research approach whose intent is to prove something with preconceived assumptions, this study seeks to explore and better understand the reality on the ground under the lenses of stakeholder and collaboration theories and the principles of triple bottom-line predominantly from participants point of view. The study argues that in destinations of developing countries where there are limited livelihood opportunities, failure to meaningfully participate ecotourism stakeholders, especially host communities accelerates not only the demise of ecotourism but also jeopardizes the entire ecosystem. Based on the findings, recommendations are made for the various stakeholders to redress the current situation and develop the ecotourism sector in a more participative and sustainable manner.
{"title":"Who benefits from the ecotourism sector in Southern Ethiopia?","authors":"A. Wondirad","doi":"10.1080/15980634.2017.1384133","DOIUrl":"https://doi.org/10.1080/15980634.2017.1384133","url":null,"abstract":"Abstract Ecotourism has emerged within the umbrella of alternative tourism development in the 1980s. Since its emergence ecotourism has been championed as a tool to achieve the dual aims of conservation and development. However, ecotourism is criticized for not attaining the objectives it purports. In contrast to a self-fulfilling prophesy research approach whose intent is to prove something with preconceived assumptions, this study seeks to explore and better understand the reality on the ground under the lenses of stakeholder and collaboration theories and the principles of triple bottom-line predominantly from participants point of view. The study argues that in destinations of developing countries where there are limited livelihood opportunities, failure to meaningfully participate ecotourism stakeholders, especially host communities accelerates not only the demise of ecotourism but also jeopardizes the entire ecosystem. Based on the findings, recommendations are made for the various stakeholders to redress the current situation and develop the ecotourism sector in a more participative and sustainable manner.","PeriodicalId":330902,"journal":{"name":"International Journal of Tourism Sciences","volume":"261 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116258778","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-10-02DOI: 10.1080/15980634.2017.1400807
H. Varmazyari, Mohsen Babaei, K. Vafadari, B. Imani
Abstract Tourism development in rural areas is one of the most important support strategies for farm diversification and rural development. In Iran, the industry has gained increasing attention in recent years, but less attention has been paid to rural tourism market segmentation to identify homogeneous groups of tourists. Therefore, this study aimed at understanding the segmentation of this market by researching the motives of tourists travel to the villages of Maragheh County in Iran, which has extraordinarily beautiful gardens and very attractive scenery. The sample size of this study was 200 tourists selected by the convenience sampling method. Data were collected through structured questionnaires. A factor-clustering method determined five distinct segments: ‘self-actualized married women’, ‘married nostalgic men’, ‘young learning and nutrition-sensitive tourists’ and ‘energetic and contact in nature young tourists’. Understanding these segments will provide valuable information for rural tourism tour operators and destination management organizations.
{"title":"Motive-based segmentation of tourists in rural areas: the case of Maragheh, East Azerbaijan, Iran","authors":"H. Varmazyari, Mohsen Babaei, K. Vafadari, B. Imani","doi":"10.1080/15980634.2017.1400807","DOIUrl":"https://doi.org/10.1080/15980634.2017.1400807","url":null,"abstract":"Abstract Tourism development in rural areas is one of the most important support strategies for farm diversification and rural development. In Iran, the industry has gained increasing attention in recent years, but less attention has been paid to rural tourism market segmentation to identify homogeneous groups of tourists. Therefore, this study aimed at understanding the segmentation of this market by researching the motives of tourists travel to the villages of Maragheh County in Iran, which has extraordinarily beautiful gardens and very attractive scenery. The sample size of this study was 200 tourists selected by the convenience sampling method. Data were collected through structured questionnaires. A factor-clustering method determined five distinct segments: ‘self-actualized married women’, ‘married nostalgic men’, ‘young learning and nutrition-sensitive tourists’ and ‘energetic and contact in nature young tourists’. Understanding these segments will provide valuable information for rural tourism tour operators and destination management organizations.","PeriodicalId":330902,"journal":{"name":"International Journal of Tourism Sciences","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125469180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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