First Media as a broadband internet service provider optimizes marketing strategies through digital content using celebrity endorsements. The purpose of this study was to determine the effect of: (i) celebrity attractiveness on advertising credibility, brand credibility and brand satisfaction; (ii) celebrity trustworthiness on advertising credibility, brand credibility, and brand satisfaction; (iii) celebrity expertise on advertising credibility, brand credibility and brand satisfaction. This research method uses a quantitative approach by distributing questionnaires and involving 200 samples. Structural Equation Model (SEM) is used to determine the effect between constructs in this research model. The results of this study explain that in the case of First Media it is important to maintain the celebrity endorsement marketing strategy in increasing advertising credibility, brand credibility and brand satisfaction. Attractiveness and trust are one of the important factors of credibility. In this model it is known that advertising credibility, brand credibility, and brand satisfaction can be key factors for high repurchase intention.
{"title":"Celebrity Endorsment, Kredibilitas, dan Niat Pembelian Kembali Pada First Media","authors":"N. Sanjaya, Margaretha Pink Berlianto","doi":"10.31289/jkbm.v9i1.8202","DOIUrl":"https://doi.org/10.31289/jkbm.v9i1.8202","url":null,"abstract":"First Media as a broadband internet service provider optimizes marketing strategies through digital content using celebrity endorsements. The purpose of this study was to determine the effect of: (i) celebrity attractiveness on advertising credibility, brand credibility and brand satisfaction; (ii) celebrity trustworthiness on advertising credibility, brand credibility, and brand satisfaction; (iii) celebrity expertise on advertising credibility, brand credibility and brand satisfaction. This research method uses a quantitative approach by distributing questionnaires and involving 200 samples. Structural Equation Model (SEM) is used to determine the effect between constructs in this research model. The results of this study explain that in the case of First Media it is important to maintain the celebrity endorsement marketing strategy in increasing advertising credibility, brand credibility and brand satisfaction. Attractiveness and trust are one of the important factors of credibility. In this model it is known that advertising credibility, brand credibility, and brand satisfaction can be key factors for high repurchase intention.","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77186035","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The rsearch to test the moderation of management ownership to impact profitability to firm value. Data used is secondary data. Population is manufacturing companies whose shares are on IDX during 2016-2020. The advantage of sampling with data pooling is that by obtaining a larger number of samples, it is hoped that it will increase the strength of the test. The sampling technique in this study used purposive sampling: Manufacturing companies with ownership composition shares, which are owned by management in the firm with a total of more than 1% of the total outstanding shares. Firm value is influenced by profitability, if profitability increases, it will have an impact to increasing firm value. Management ownership is proven not to moderate the impact of profitability to firm value, that impact profitability on firm value is not significantly strengthened by the interaction of management ownership variables so that management ownership is not a moderating in interaction profitability to firm value. Firm value will increase, influence of profitability to firm value can lead to positive sentiment for investors, investors managers should continue to work hard, so the firm value can increase.
{"title":"Ownership of Management as a Moderating of Impact Profitability to Firm Value","authors":"Aprih Santoso, N. Nurhidayati","doi":"10.31289/jkbm.v9i1.8314","DOIUrl":"https://doi.org/10.31289/jkbm.v9i1.8314","url":null,"abstract":"The rsearch to test the moderation of management ownership to impact profitability to firm value. Data used is secondary data. Population is manufacturing companies whose shares are on IDX during 2016-2020. The advantage of sampling with data pooling is that by obtaining a larger number of samples, it is hoped that it will increase the strength of the test. The sampling technique in this study used purposive sampling: Manufacturing companies with ownership composition shares, which are owned by management in the firm with a total of more than 1% of the total outstanding shares. Firm value is influenced by profitability, if profitability increases, it will have an impact to increasing firm value. Management ownership is proven not to moderate the impact of profitability to firm value, that impact profitability on firm value is not significantly strengthened by the interaction of management ownership variables so that management ownership is not a moderating in interaction profitability to firm value. Firm value will increase, influence of profitability to firm value can lead to positive sentiment for investors, investors managers should continue to work hard, so the firm value can increase.","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88027225","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Employee job satisfaction is disrupted during a pandemic, there are many concerns about being infected at work. The implementation of health protocols has been carried out as a new culture (new normal) to reduce the transmission rate in the workplace. This application is also accompanied by leadership commitment as a form of leadership responsibility in times of crisis. This study aimed to determine the relationship between health protocols, leadership commitment, and employee job satisfaction during a pandemic. The research was conducted using a quantitative method with PLS-SEM analysis by using SmartPLS 3. The number of research samples as many as 96 people conducted at Banyuwangi International Airport. The results showed that the health protocol had no effect on job satisfaction but had an influence on leadership commitment, while leadership commitment influences job satisfaction, at the same time the leadership commitment has succeeded in fully mediating the relationship between the health protocol and job satisfaction. This study tries to reveal a new variable in quantitative research: Health Protocol, which has been often referred to by Indonesian people for two years. We try to find the relationship with job satisfaction through leadership commitment.
{"title":"Are Employees Satisfied with New Normal? Study Of Health Protocol and Leadership Commitments on Aviation","authors":"Agung Wahyu Wicaksono, I. Fadah, Ake Wihadanto","doi":"10.31289/jkbm.v9i1.7967","DOIUrl":"https://doi.org/10.31289/jkbm.v9i1.7967","url":null,"abstract":"Employee job satisfaction is disrupted during a pandemic, there are many concerns about being infected at work. The implementation of health protocols has been carried out as a new culture (new normal) to reduce the transmission rate in the workplace. This application is also accompanied by leadership commitment as a form of leadership responsibility in times of crisis. This study aimed to determine the relationship between health protocols, leadership commitment, and employee job satisfaction during a pandemic. The research was conducted using a quantitative method with PLS-SEM analysis by using SmartPLS 3. The number of research samples as many as 96 people conducted at Banyuwangi International Airport. The results showed that the health protocol had no effect on job satisfaction but had an influence on leadership commitment, while leadership commitment influences job satisfaction, at the same time the leadership commitment has succeeded in fully mediating the relationship between the health protocol and job satisfaction. This study tries to reveal a new variable in quantitative research: Health Protocol, which has been often referred to by Indonesian people for two years. We try to find the relationship with job satisfaction through leadership commitment.","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86480409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Work-life Balance (WLB) can affect employee attitudes in the company, such as job satisfaction (JS) and also have an effect on the quality of work-life (QWL). This study aims to test and analyze the significance of the direct and indirect influence of WLB on JS through QWL as a mediator, by taking the object of PT KAI (Persero) Daop 7 Madiun employees. The research approach is quantitative. The primary data used in the study were obtained from a questionnaire on research variables distributed to 115 employees of PT KAI (Persero) Daop 7 Madiun as a research sample. The sampling technique used is proportionate stratified random sampling. Data analysis using path analysis, processed with SPSS and Sobel Test software. The results of empirical studies show that: 1) WLB can significantly increase JS; 2) WLB can significantly improve the QWL; 3) QWL can significantly increase JS; 4) QWL partially mediates the effect of WLB on JS.
工作-生活平衡(WLB)可以影响员工在公司中的态度，如工作满意度(JS)，也会影响工作-生活质量(QWL)。本研究旨在以PT KAI (Persero) Daop 7 Madiun员工为研究对象，通过QWL作为中介，检验和分析WLB对JS的直接影响和间接影响的显著性。研究方法是定量的。本研究使用的主要数据来自于以115名PT KAI (Persero) Daop 7 Madiun员工为研究样本的研究变量问卷。使用的抽样技术是比例分层随机抽样。数据分析采用路径分析，用SPSS和Sobel Test软件进行处理。实证研究结果表明:1)WLB可以显著增加JS;2) WLB能显著提高QWL;3) QWL能显著提高JS;4) QWL部分介导WLB对JS的影响。
{"title":"Quality of Work Life as a Mediator on the Impact of Work-Life Balance on Job Satisfaction","authors":"Vano Halal Marga Pratama, Veronika Agustini Srimulyani","doi":"10.31289/jkbm.v9i1.7915","DOIUrl":"https://doi.org/10.31289/jkbm.v9i1.7915","url":null,"abstract":"Work-life Balance (WLB) can affect employee attitudes in the company, such as job satisfaction (JS) and also have an effect on the quality of work-life (QWL). This study aims to test and analyze the significance of the direct and indirect influence of WLB on JS through QWL as a mediator, by taking the object of PT KAI (Persero) Daop 7 Madiun employees. The research approach is quantitative. The primary data used in the study were obtained from a questionnaire on research variables distributed to 115 employees of PT KAI (Persero) Daop 7 Madiun as a research sample. The sampling technique used is proportionate stratified random sampling. Data analysis using path analysis, processed with SPSS and Sobel Test software. The results of empirical studies show that: 1) WLB can significantly increase JS; 2) WLB can significantly improve the QWL; 3) QWL can significantly increase JS; 4) QWL partially mediates the effect of WLB on JS.","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91260430","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Performance is something that is important for the continuity of the company. Companies are required to be able to identify, manage, and improve business processes. This study aims to assess the performance of PT. BPR X Kebumen with a balanced scorecard approach that is assessed from four perspectives. This study uses a balanced scorecard and analytical hierarcy process for measurement and looking for performance optimization solutions at PT. BPR X Kebumen. Data collection carried out at PT. BPR X Kebumen with in-depth interviews with experts, financial statement data, and observations. The results showed that the financial perspective had the highest weighting results with a value of 0.359. The internal business process perspective has the second highest value with a value of 0.264. The customer perspective ranks third with a value of 0.244, and the last is the growth and learning perspective with a weighting result of 0.133. The results of this study can be used by PT. BPR X Kebumen as a performance optimization strategy at PT. BPR X Kebumen.
{"title":"Optimalisasi Kinerja PT. BPR X Kebumen","authors":"Mai Satriyani, Hanung Eka Atmaja, B. Rahardjo","doi":"10.31289/jkbm.v9i1.7891","DOIUrl":"https://doi.org/10.31289/jkbm.v9i1.7891","url":null,"abstract":"Performance is something that is important for the continuity of the company. Companies are required to be able to identify, manage, and improve business processes. This study aims to assess the performance of PT. BPR X Kebumen with a balanced scorecard approach that is assessed from four perspectives. This study uses a balanced scorecard and analytical hierarcy process for measurement and looking for performance optimization solutions at PT. BPR X Kebumen. Data collection carried out at PT. BPR X Kebumen with in-depth interviews with experts, financial statement data, and observations. The results showed that the financial perspective had the highest weighting results with a value of 0.359. The internal business process perspective has the second highest value with a value of 0.264. The customer perspective ranks third with a value of 0.244, and the last is the growth and learning perspective with a weighting result of 0.133. The results of this study can be used by PT. BPR X Kebumen as a performance optimization strategy at PT. BPR X Kebumen.","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90146331","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The aim of this research is to evaluate the tracking feature on customer experience using cell phone repair services. This research uses explanatory research method. The research sample taking method is the quota sampling method, namely 196 students at Sekolah Tinggi Teknologi Cipasung. Data collection was carried out by distributing questionnaires through the Google Form. The rating scale used is Likert. The data that has been collected is tested for its validity and reliability. The application used for data testing and visualization is Microsoft Excel. The results of data processing show that the resulting percentage value is between 80-100%. These results show consumers "Strongly Agree" that tracking services in the smartphone repair business are needed. The tracking feature can provide benefits and added value to the smartphone repair business so that it can provide a positive experience for consumers. With this research, it is hoped that every cellphone repair business will provide a tracking feature, so consumers can get information about their smartphone when it is repaired.
本研究的目的是评估跟踪功能的客户体验使用手机维修服务。本研究采用解释性研究方法。研究样本的取法为定额抽样法，即Sekolah Tinggi Teknologi Cipasung的196名学生。数据收集通过谷歌表格发放问卷。使用的评定量表为李克特量表。对收集到的数据进行了有效性和可靠性测试。用于数据测试和可视化的应用程序是Microsoft Excel。数据处理结果表明，所得的百分比值在80-100%之间。这些结果表明，消费者“强烈同意”在智能手机维修业务中需要跟踪服务。跟踪功能可以为智能手机维修业务带来好处和附加价值，从而为消费者提供积极的体验。通过这项研究，希望每一家手机维修公司都能提供跟踪功能，这样消费者就可以在他们的智能手机被维修时获得相关信息。
{"title":"Evaluasi Fitur Tracking pada Pengalaman Pelanggan di Bisnis Reparasi Smartphone","authors":"Adittia Fathah","doi":"10.31289/jkbm.v9i1.8432","DOIUrl":"https://doi.org/10.31289/jkbm.v9i1.8432","url":null,"abstract":"The aim of this research is to evaluate the tracking feature on customer experience using cell phone repair services. This research uses explanatory research method. The research sample taking method is the quota sampling method, namely 196 students at Sekolah Tinggi Teknologi Cipasung. Data collection was carried out by distributing questionnaires through the Google Form. The rating scale used is Likert. The data that has been collected is tested for its validity and reliability. The application used for data testing and visualization is Microsoft Excel. The results of data processing show that the resulting percentage value is between 80-100%. These results show consumers \"Strongly Agree\" that tracking services in the smartphone repair business are needed. The tracking feature can provide benefits and added value to the smartphone repair business so that it can provide a positive experience for consumers. With this research, it is hoped that every cellphone repair business will provide a tracking feature, so consumers can get information about their smartphone when it is repaired.","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81151429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Business growth in Indonesia is currently growing very rapidly. Business competition is becoming increasingly stringent and requires business actors to continue to innovate. Aisyah Cake Shop as a newly operating business must be able to compete with other business actors. So that a business development strategy is needed that can provide changes in the future. Therefore, efforts to develop a business development strategy at Aisyah Cake Shop then use the SWOT analysis method approach and the prospective analysis method. The SWOT analysis method can identify internal and external business conditions and provide strategic recommendations based on existing conditions based on internal factors (strengths and weaknesses) and external factors (opportunities and threats) at Aisyah Cake Shop. The use of prospective analysis can provide an overview of strategy formulation by involving decision makers (stakeholders) based on the possibilities that may occur in the future. This study aims to formulate and determine strategies that can be applied to deal with conditions in the future. The results of the preparation of the business development strategy which are the main priorities for implementation are recruiting new workers, consistently implementing quality control in the production process and monitoring and evaluating raw materials.
{"title":"Pengembangan Bisnis Toko Kue dengan Pendekatan Analisis SWOT dan Analisis Prospektif","authors":"Shidqi Syauqi, Totok Pujianto, Efri Mardawati","doi":"10.31289/jkbm.v9i1.8377","DOIUrl":"https://doi.org/10.31289/jkbm.v9i1.8377","url":null,"abstract":"Business growth in Indonesia is currently growing very rapidly. Business competition is becoming increasingly stringent and requires business actors to continue to innovate. Aisyah Cake Shop as a newly operating business must be able to compete with other business actors. So that a business development strategy is needed that can provide changes in the future. Therefore, efforts to develop a business development strategy at Aisyah Cake Shop then use the SWOT analysis method approach and the prospective analysis method. The SWOT analysis method can identify internal and external business conditions and provide strategic recommendations based on existing conditions based on internal factors (strengths and weaknesses) and external factors (opportunities and threats) at Aisyah Cake Shop. The use of prospective analysis can provide an overview of strategy formulation by involving decision makers (stakeholders) based on the possibilities that may occur in the future. This study aims to formulate and determine strategies that can be applied to deal with conditions in the future. The results of the preparation of the business development strategy which are the main priorities for implementation are recruiting new workers, consistently implementing quality control in the production process and monitoring and evaluating raw materials.","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80072822","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study was to figure out the effect of responsiveness to change, creativity, and ability to accept change on the competitive advantage of women’s small-scale businesses in the COVID-19 period in the coastal area of Medan. Respondents were women entrepreneurs in the coastal area of Medan with a total of 71 respondents. According to the data processing result on a questionnaire using multiple linear regression analysis, F-test, and also t-test, the study proved that variables of responsive to change, creativity, and ability to accept change simultaneously and significantly affected the competitive advantage for women’s small-scale business in the coastal area of Medan. Creativity significantly and partially affected the competitive advantage of women's small-scale businesses in the coastal area of Medan. Meanwhile, being responsive to change and the ability to accept change did not significantly affect the competitive advantage of women's small-scale businesses in the coastal area of Medan.
{"title":"Culture of Openness on Women's Small-Scale Businesses in the Coastal Area of Medan","authors":"R. Dalimunthe, P. Pujiati","doi":"10.31289/jkbm.v8i2.7169","DOIUrl":"https://doi.org/10.31289/jkbm.v8i2.7169","url":null,"abstract":"This study was to figure out the effect of responsiveness to change, creativity, and ability to accept change on the competitive advantage of women’s small-scale businesses in the COVID-19 period in the coastal area of Medan. Respondents were women entrepreneurs in the coastal area of Medan with a total of 71 respondents. According to the data processing result on a questionnaire using multiple linear regression analysis, F-test, and also t-test, the study proved that variables of responsive to change, creativity, and ability to accept change simultaneously and significantly affected the competitive advantage for women’s small-scale business in the coastal area of Medan. Creativity significantly and partially affected the competitive advantage of women's small-scale businesses in the coastal area of Medan. Meanwhile, being responsive to change and the ability to accept change did not significantly affect the competitive advantage of women's small-scale businesses in the coastal area of Medan.","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81681045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
An effective way to promote MSMEs is to use social media. This study is a quantitative descriptive study that aims to analyze the Effectiveness of Promotions Through Social Media Instagram and Facebook @Abouttng on MSMEs in Tangerang City with the EPIC model (Empathy, Persuasion, Impact, Communication). The object under study is the promotion of MSMEs in Tangerang City via social media @Abouttng. This research was conducted by distributing questionnaires to 100 respondents who had seen the promotion of MSMEs in the city of Tangerang through social media @Abouttng. Instagram has the average score of Empathy 4,46, Persuasion 4,34, Impact 4,40, Communication 4,40 all within the very effective scale range. The EPIC rate of Instagram’s is 4,40 which is included in the very effective scale, Instagram @Abouttng is very effective in promoting MSMEs in Tangerang City. Facebook has the average score of Empathy 4,35, Persuasion 4,39, Impact 4,42, Communication 4,43, all within the very effective scale range, the EPIC rate of Facebook's is 4,39 which is included in the very effective scale range, Facebook @Abouttng is very effective in promoting MSMEs in Tangerang City.
{"title":"Efektivitas Promosi melalui Media Sosial Instagram dan Facebook @Abouttng pada UMKM di Kota Tangerang","authors":"Indi Prautami","doi":"10.31289/jkbm.v8i2.6991","DOIUrl":"https://doi.org/10.31289/jkbm.v8i2.6991","url":null,"abstract":"An effective way to promote MSMEs is to use social media. This study is a quantitative descriptive study that aims to analyze the Effectiveness of Promotions Through Social Media Instagram and Facebook @Abouttng on MSMEs in Tangerang City with the EPIC model (Empathy, Persuasion, Impact, Communication). The object under study is the promotion of MSMEs in Tangerang City via social media @Abouttng. This research was conducted by distributing questionnaires to 100 respondents who had seen the promotion of MSMEs in the city of Tangerang through social media @Abouttng. Instagram has the average score of Empathy 4,46, Persuasion 4,34, Impact 4,40, Communication 4,40 all within the very effective scale range. The EPIC rate of Instagram’s is 4,40 which is included in the very effective scale, Instagram @Abouttng is very effective in promoting MSMEs in Tangerang City. Facebook has the average score of Empathy 4,35, Persuasion 4,39, Impact 4,42, Communication 4,43, all within the very effective scale range, the EPIC rate of Facebook's is 4,39 which is included in the very effective scale range, Facebook @Abouttng is very effective in promoting MSMEs in Tangerang City.","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88156462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study was to explain the role of job satisfaction and organizational commitment to mediate the efffect of organizational culture on employee performance. The population of this research is the employees of PT. Indomarco Prismatama (Indomaret) Pangkalpinang, totaling 115 people. The analytical tool used is path analysis using SEM method (struktural equation modeling) using SmartPLS 3. The results of the study indicate that organizational culture had a positive and significant effect on satisfaction. Organizational culture has a positive and significant effect on employee performance and organizational culture also has a positive and significant effect on organizational commitment. Furthermore, job satisfaction has a positive and significant effect on employee performance and organizational commitment has a positive and significant effect on employee performance. Job satisfaction is able to partially mediate the influence of organizational culture on employee performance and organizational commitment is able to partially mediate the influence of organizational culture on employee performance. Therefore, it is important for leaders in the company to pay attention to and develop job satisfaction and organizational commitment so that organizational culture can improve employee performance.
{"title":"Peran Kepuasan Kerja dan Komitmen Organisasi Memediasi Pengaruh Budaya Organisasi Terhadap Kinerja Karyawan","authors":"Fery Panjaitan","doi":"10.31289/jkbm.v8i2.6675","DOIUrl":"https://doi.org/10.31289/jkbm.v8i2.6675","url":null,"abstract":"The purpose of this study was to explain the role of job satisfaction and organizational commitment to mediate the efffect of organizational culture on employee performance. The population of this research is the employees of PT. Indomarco Prismatama (Indomaret) Pangkalpinang, totaling 115 people. The analytical tool used is path analysis using SEM method (struktural equation modeling) using SmartPLS 3. The results of the study indicate that organizational culture had a positive and significant effect on satisfaction. Organizational culture has a positive and significant effect on employee performance and organizational culture also has a positive and significant effect on organizational commitment. Furthermore, job satisfaction has a positive and significant effect on employee performance and organizational commitment has a positive and significant effect on employee performance. Job satisfaction is able to partially mediate the influence of organizational culture on employee performance and organizational commitment is able to partially mediate the influence of organizational culture on employee performance. Therefore, it is important for leaders in the company to pay attention to and develop job satisfaction and organizational commitment so that organizational culture can improve employee performance.","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73091730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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