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Analisa SWOT dan STP (Segmentasi, Tertarget, Posisi) terhadap Strategi Pemasaran Digital pada Usaha Mikro – Bunda Culinary
Pub Date : 2021-05-31 DOI: 10.31289/JKBM.V7I2.4505
Henky Hendrawan
The change of conventional marketing to digital marketing has an impact on the business world, including micro businesses. So that a certain strategy is needed in dealing with digital marketing. SWOT analysis and STP analysis among several other analyzes that can be used to determine a marketing strategy. The purpose of this study is to find an overview of the use of SWOT analysis and STP analysis implemented in micro enterprises, namely 'Bunda Culinary'. SWOT analysis and STP analysis are used in order to see what digital marketing strategies are being pursued by the micro entrepreneur 'Bunda Culinary'. The research method used is a descriptive survey. Data collection techniques in this study were observation and interviews. The results obtained are strategies for digital marketing that are carried out only on the pattern of Relationship Marketing, Word of mouth Marketing, Seasonal Marketing, and Social Media Marketing. Meanwhile, the development towards B2B Marketing and B2C Marketing has not been carried out. And there is also no specific personal or team handling digital marketing.
传统营销向数字营销的转变对包括微企业在内的商业世界产生了影响。因此,在处理数字营销时需要一定的策略。SWOT分析和STP分析以及其他几种可以用来确定营销策略的分析。本研究的目的是概述SWOT分析和STP分析在微型企业中实施的情况,即“邦达烹饪”。使用SWOT分析和STP分析,以了解微型企业家“Bunda Culinary”正在采取哪些数字营销策略。使用的研究方法是描述性调查。本研究的资料收集方法为观察法和访谈法。得到的结果是数字营销的策略,只在关系营销,口碑营销,季节性营销和社会媒体营销的模式下进行。与此同时,B2B营销和B2C营销的发展尚未展开。而且也没有专门的个人或团队来处理数字营销。
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引用次数: 3
Pendekatan Clustering Budaya Organisasi dalam Upaya Peningkatan Kinerja Karyawan 组织文化对提高员工绩效的方法
Pub Date : 2019-11-30 DOI: 10.31289/jkbm.v6i1.2662
Nurvi Oktiani, Camelia Putri Utami, Kartika Yuliantari
Organization culture is a concept with multidimensional characteristic which consists of belief, values, and behavior pattern an assumption, that can be spread to organization, in other hand organization culture is one of element with have specific characteristic that can be improved quality and change in process management of organization performance, the research uses qualitative and qualitative design, data have been collected by observation, interview, and questionnaire. Data Analytic Technique uses factor analytic with other calculation, for other calculation, this research uses some indicator in organization culture, and it has been classified for some cluster consist of Constructive Cluster, Passive or Defensive cluster, and Aggressive cluster. The Result of research can be described some indicator of organization culture are constructive cluster consist of innovation, Information, and technology benefits, new methods, loyalty and belief, transparent and openness, in other hands passive or defensive cluster, consists of evaluation and controlling, monitoring system, opportunities for increased performance, change, and service of organization and aggressive cluster consist of opportunities for  carrier development, self -  improvement, empathy
组织文化是一个具有多维特征的概念,它由信念、价值观和行为模式一种假设组成,可以传播到组织中,另一方面,组织文化是组织绩效过程管理中具有特定特征的要素之一,可以提高质量和改变组织绩效。本研究采用定性和定性设计,通过观察、访谈和问卷调查收集数据。数据分析技术采用因子分析和其他计算,对于其他计算,本研究使用组织文化中的一些指标,并将其分类为一些集群,包括建设性集群,被动或防御性集群和侵略性集群。研究结果表明,组织文化的一些指标是建设性集群,包括创新、信息和技术利益、新方法、忠诚和信念、透明和开放;被动或防御性集群,包括评估和控制、监测系统、提高绩效、变革和组织服务的机会;进攻性集群,包括载体发展、自我完善的机会;同理心
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引用次数: 1
Pengaruh Marketing Mix (4P) terhadap Loyalitas Konsumen pada Mini market Indomaret dan Alfamart di Kota Pematangsiantar Mix (4P)对消费者忠诚度消费者的影响,影响消费者对过渡城市Indomaret Mini和Alfamart的忠诚
Pub Date : 2019-05-31 DOI: 10.31289/JKBM.V5I2.2178
Dedi Suhendro
This study aims to determine the effect of independent variables both simultaneously and partially on the dependentt variable. The research population of the population of Pematangsiantar has a population of 247,411 people. From the Slovin formula, the sample used in this study was purposive sampling selected with terms and criteria to be sampled. Whereas the selection that does not meet the requirements and criteria is not sampled. The research sample was 100 people. Research data was processed using SPSS. The hypothesis results prove that the independent variables of Marketing Mix (Product Location, Promotion and Price) simultaneously have no significant effect on the dependentt variable (Consumer Loyalty) on the Indomaret and Alfamart Mini market in Pematangsiantar City. While partially the product does not affect consumer loyalty. Location does not affect consumer loyalty. Promotion does not affect consumer loyalty and price does not affect consumer loyalty at the Indomaret and Alfamart mini markets in Pematangsiantar City.
本研究旨在确定自变量同时或部分对因变量的影响。Pematangsiantar人口的研究人口为247,411人。根据Slovin公式,本研究使用的样本是有目的的抽样,并选择了抽样的条款和标准。而对不符合要求和标准的选择不进行抽样。研究样本是100人。研究数据采用SPSS软件进行处理。假设结果证明,营销组合的自变量(产品位置、促销和价格)同时对因变量(消费者忠诚度)在佩马丹市Indomaret和Alfamart Mini市场上没有显著影响。而部分产品并不影响消费者的忠诚度。地理位置并不影响消费者的忠诚度。在佩马唐仙达市的Indomaret和Alfamart迷你市场,促销不影响消费者忠诚度,价格不影响消费者忠诚度。
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引用次数: 0
Pengaruh Perputaran Modal Kerja, Operating Leverage dan Financial Leverage terhadap Profitabilitas Perusahaan Sektor Retail di Bursa Efek Indonesia 资本周转、杠杆和金融杠杆对印尼证券交易所零售企业盈利能力的影响
Pub Date : 2019-05-31 DOI: 10.31289/JKBM.V5I2.2206
M. Fuad, Oyami Sara, M. Daud
This study aims to analyze the influence of working capital turnover, operating leverage and financial leverage on profitability. The research object is thirteen retail sector companies listed on the Indonesia Stock Exchange (IDX) which are selected based on certain criteria. Secondary data are in the form of financial statements from each company in the period 2013 to 2017, and analyzed using multiple linear regression methods. The results obtained state that each working capital turnover, operating leverage and financial leverage have a positive influence on the profitability of retail sector companies on the IDX. However, the results of the partial test prove that only financial leverage has a significant influence on profitability; while working capital turnover and operating leverage proved to be insignificant. Simultaneously, the three independent variables analyzed have a significant influence on the profitability of retail sector companies on the IDX.
本研究旨在分析营运资金周转率、经营杠杆和财务杠杆对盈利能力的影响。研究对象是在印度尼西亚证券交易所(IDX)上市的13家零售行业公司,这些公司是根据一定的标准选择的。二级数据是各公司2013年至2017年的财务报表,并使用多元线性回归方法进行分析。得到的结果表明,营运资金周转率、经营杠杆和财务杠杆对零售行业公司在IDX上的盈利能力有积极的影响。但是,部分检验的结果证明,只有财务杠杆对盈利能力有显著影响;而营运资金周转率和经营杠杆被证明是微不足道的。同时,分析的三个自变量对零售行业公司在IDX上的盈利能力有显著影响。
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引用次数: 3
Strategi Pengembangan Klaster UKM Keripik Gadung di Kabupaten Tulungagung 图伦加贡摄政中小片开发战略发展战略
Pub Date : 2019-05-31 DOI: 10.31289/JKBM.V5I2.2201
Siti Asmaul Mustaniroh, Oni Zakiyah, Retno Astuti
The research objective was to determine the cluster development strategy based on product performance and quality and analyze the elements in the institutional cluster of gadung chips in Tulungagung Regency. The superior product of gadung chips in Tulungagung Regency is currently being developed in connection with the government's efforts to improve the regional economy through the application of the One Village One Product (OVOP) concept. The center of the gadung chips industry in Kalidawir Subdistrict, which is still active, produces 25 SMEs. The problems faced by SMEs in developing businesses, individuals, lack of communication and cooperation among SMEs with the Government, limited marketing and technology activities and low product quality. The method used is K-means cluster and FAHP. The results showed that the grouping of SMEs gadung chips based on the performance and quality of the products produced 2 clusters. Cluster 1st consists of 11 small-scale members and cluster 2nd consists of 14 micro business scale. Development strategy of cluster 1st by increasing innovation on product features and cluster 2nd through increased access to capital. The institutions consist of several parties involved including core industries, supporting industries, suppliers, supporting institutions and buyers. The success of the development of the gadung chips industry cluster is highly dependent on inter-institutional cooperation relationships.
本研究的目的是确定基于产品性能和质量的集群发展战略,并分析图龙加贡摄政区芯片机构集群的要素。Tulungagung reggency目前正在开发gadung芯片的优质产品,以配合政府通过应用One Village One product (OVOP)概念改善区域经济的努力。目前仍然活跃的芯片产业中心卡利达维尔街道有25家中小企业。中小企业在发展企业、个人、中小企业与政府缺乏沟通与合作、营销和技术活动有限以及产品质量低等方面面临的问题。使用的方法是k均值聚类和FAHP。结果表明,中小企业基于芯片产品的性能和质量分组产生了2个集群。集群1由11个小规模成员组成,集群2由14个微型企业规模组成。集群第一的发展战略是增加产品特性的创新,集群第二的发展战略是增加获得资本的途径。机构由核心产业、配套产业、供应商、配套机构、买家等多方参与组成。韩国芯片产业集群的成功发展高度依赖于机构间的合作关系。
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引用次数: 1
Peningkatan Kapabilitas Karyawan dan Penerapan Budaya Baru Perusahaan dalam Mewujudkan Daya Saing 提高员工能力和企业新的文化应用,实现竞争力
Pub Date : 2019-05-31 DOI: 10.31289/JKBM.V5I2.2274
Iwan Sudirlan, M. Maarif, Joko Affandi, Yandra Arkeman
The rapidly changing world environment requires companies to adjust to existing conditions. Environmental changes that occur include technology, information systems, economic and political causes of the emergence of new regulations and derivatives so that industry and industry players in the implementation can run well. One telecommunication company in Indonesia in maintaining revenue and profit growth improves employee capability and application of new corporate culture in realizing competitiveness. A vision and mission change with complete comprehensive transformation with a strategy embodied in employee-driven programs based on company values. The company in transformation years periode from 2011 until 2016 hold engagement survey with main result the majority of opinions like the changes that occur. Researcher use survey method questionnaires to gather information after reborn launched from Indosat Ooredoo employees as respondents that distributed to a level of staff, managers, division heads and group heads. Descriptive statistical analysis methodology is used to analyze information that has been collected. The results data analysis of the questionnaire showed that 7 (seven) variables assessing the improvement of employee capabilities and the application of the company's new culture in realizing competitiveness showed that the seven variables affected the level of security and comfort of employees and middle management.
快速变化的世界环境要求公司适应现有条件。环境发生的变化包括技术、信息系统、经济和政治原因导致的新法规和衍生品的出现,从而使行业和行业参与者在实施中能够运行良好。印度尼西亚的一家电信公司在保持收入和利润增长方面提高了员工能力,并运用新的企业文化来实现竞争力。以公司价值观为基础,以员工为导向的战略为基础,实现愿景和使命的全面转变。公司在2011年至2016年的转型年期间进行了敬业度调查,主要结果是大多数意见喜欢发生的变化。研究人员采用问卷调查的方法,从Indosat Ooredoo的员工中收集重生后的信息,作为受访者,分发给各级员工、经理、部门负责人和集团负责人。描述性统计分析方法用于分析收集到的信息。问卷结果数据分析显示,评估员工能力提升和公司新文化在实现竞争力中的应用的7(7)个变量表明,这7个变量影响了员工和中层管理人员的安全感和舒适度。
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引用次数: 1
Analisis Faktor yang Mendorong Konsumen Memilih Hotel Melalui Situs Traveloka.com 分析促使消费者通过Traveloka.com网站选择酒店的因素
Pub Date : 2019-05-31 DOI: 10.31289/JKBM.V5I2.2074
M. Ashoer, M. Hamzah, Fahrina Mustafa
Clutching rapid penetration, Indonesia has transformed onto the biggest digital economic market throughout the world, hence it is interesting to be studied in depth. This study aims to measure factors that are considered affecting consumer online purchasing decisions which are perceived usefulness, perceived ease of use, and perceived risk. The study was conducted upon the hotel consumers who have performed online transaction via Traveloka for at least once. The sampling method used purposive sampling technique (non-probability sampling) and the number of respondents that met the criterion was set by 106 respondents. The result shows perceived usefulness and perceived ease of use have positive and significant effect on e-commerce decision, whereas perceived risk has not significant effect. The founding implicates for the improvement of new insights and better understanding to e-commerce actors, especially Traveloka by developing effective strategies to increase profit
凭借快速渗透,印度尼西亚已经转变为全球最大的数字经济市场,因此深入研究是很有趣的。本研究旨在衡量影响消费者在线购买决策的因素,即感知有用性、感知易用性和感知风险。该研究是针对通过Traveloka至少进行过一次在线交易的酒店消费者进行的。抽样方法采用有目的抽样技术(非概率抽样),符合标准的调查对象为106人。结果表明,感知有用性和感知易用性对电子商务决策有显著正向影响,而感知风险对电子商务决策的影响不显著。成立意味着通过制定有效的策略来增加利润,提高对电子商务参与者的新见解和更好的理解,尤其是Traveloka
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引用次数: 0
Pengaruh Kecukupan Modal, Efisiensi dan Likuiditas Terhadap Rentabilitas di Bank Syariah Milik Pemerintah Indonesia 资本、效率和流动性对印尼政府伊斯兰银行的盈利能力的影响
Pub Date : 2019-05-31 DOI: 10.31289/JKBM.V5I2.2268
I. Sunarya
The ratio of financial statements to Islamic banks is one of the determining factors in financial health within the bank itself. For this reason, it is necessary to analyze the influence of capital adequacy, efficiency and liquidity on profitability in the Indonesian state-owned Islamic banks from 2009-2017. This study aims to model the influence of capital adequacy (CAR), Efficiency (BOPO) and Liquidity (FDR) on Rentability (ROA), then analyze the model, and provide forecasting and structural analysis of the model. Therefore, the method used in this study is the analysis of Vector Error Correction Model which is applied to time series data from the level of CAR, BOPO, FDR to ROA. Based on the specification, estimation and examination of the model, the VECM (2) model was obtained as the best model. The results of the model analysis say that there is a long-term and short-term causality relationship between the levels of CAR, BOPO, FDR against ROA. Then, based on forecasting and structural analysis, it can be concluded that the results obtained are accurate.
伊斯兰银行的财务报表比率是银行内部财务健康状况的决定因素之一。因此,有必要分析2009-2017年印尼国有伊斯兰银行的资本充足率、效率和流动性对盈利能力的影响。本研究旨在建立资本充足率(CAR)、效率(BOPO)和流动性(FDR)对可租赁性(ROA)的影响模型,然后对模型进行分析,并对模型进行预测和结构分析。因此,本研究使用的方法是向量误差修正模型的分析,该模型适用于从CAR、BOPO、FDR到ROA水平的时间序列数据。通过对模型的规范、估计和检验,得出VECM(2)模型为最佳模型。模型分析结果表明,CAR、BOPO、FDR水平与ROA之间存在长期和短期的因果关系。然后,根据预测和结构分析,得出结论,所得结果是准确的。
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引用次数: 0
Pengaruh Harga, Kualitas Pelayanan, dan Inovasi Desain Terhadap Loyalitas Pembelian Merk Minorfighters 价格、服务质量和设计创新对少数战士品牌购买忠诚的影响
Pub Date : 2019-05-31 DOI: 10.31289/JKBM.V5I2.2295
R. Panjaitan
The increasing growth of retail products in Indonesia has led to the increasing level of competition in the retail business faced by domestic products. The usefulness of this research is to detect the influence of price levels, service quality and design innovation on purchase loyalty that exists in the Minorfighters brand. The researcher took a sample of 87 respondents using the purposive sampling method. Data collection using questionnaires and interviews. Data is processed using validity test, reliability test, cross tabulation analysis, correlation coefficient, coefficient of determination, simple and multiple regression analysis, and significance test. The results showed that the existence of price factors, service quality and design innovations that positively influence purchase loyalty. Design innovation variables have a greater influence on purchase loyalty. This result is the initial hypothesis of the authors examined in this paper.
印度尼西亚零售产品的日益增长导致国内产品面临的零售业务竞争日益激烈。本研究的有用性在于检测价格水平、服务质量和设计创新对Minorfighters品牌购买忠诚度的影响。研究人员采用目的性抽样的方法抽取了87名受访者的样本。使用问卷调查和访谈收集数据。采用效度检验、信度检验、交叉表分析、相关系数、决定系数、单回归和多元回归分析、显著性检验对数据进行处理。结果表明,价格因素、服务质量因素和设计创新因素对购买忠诚存在正向影响。设计创新变量对购买忠诚的影响较大。这一结果是作者在本文中检验的初始假设。
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引用次数: 0
Pengaruh Lingkungan, Disiplin dan Motivasi Kerja Terhadap Kinerja Karyawan PT. Pati Sari Di Aceh Tamiang 环境、工作纪律和动机对亚齐市PT. Sari员工绩效的影响
Pub Date : 2019-05-31 DOI: 10.31289/JKBM.V5I2.2144
Syardiansah Syardiansah, M. Utami
This study aims to determine the effect of environment, discipline and work motivation on employee performance at PT. Pati Sari Desa Selamat Kec. Tenggulun Kab. Aceh Tamiang. The number of samples as respondents used was 119 people. For data analysis used multiple linear regression analysis, t test, f test and test the coefficient of determination adjusted (R2). From the regression results for this study obtained an equation that is Y = 2.265 + 0.048 X1 + 0.340 X2 + 0.115 X3. Partially the work environment does not have a significant effect on employee performance. Work discipline has a significant effect on employee performance. Work motivation has a significant effect on employee performance. Work environment, work discipline and work motivation simultaneously have a significant effect on employee performance
本研究旨在探讨环境、纪律和工作动机对帕蒂莎丽公司员工绩效的影响。Tenggulun出租车。亚齐Tamiang。受访者使用的样本数量为119人。对资料分析采用多元线性回归分析,进行t检验、f检验和调整后决定系数检验(R2)。由本研究的回归结果得到方程Y = 2.265 + 0.048 X1 + 0.340 X2 + 0.115 X3。部分工作环境对员工绩效没有显著影响。工作纪律对员工绩效有显著影响。工作动机对员工绩效有显著影响。工作环境、工作纪律和工作动机同时对员工绩效有显著影响
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引用次数: 6
期刊
JKBM Jurnal Konsep Bisnis dan Manajemen
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