Pub Date : 2023-06-19DOI: 10.37275/oaijss.v6i4.169
Nisrina Ayu Lestari, Abdurrahman Sadikin
Gapura Karomah is a loan program run by the Bank Pengkreditan Rakyat (BPR) with zero percent (0%) Tanah Laut interest for people who have difficulties in terms of capital. This research focuses on debtors of the Gapura Karomah program who make smooth payments of credit return obligations even though there is no collateral provided. The purpose of this research is to find out the motives for the reasons and the motives for the benefits of the debtor to make smooth payment of loan repayments even without collateral and to analyze how the debtor maintains the trust of the BPR and the Tanah Laut Regency Government. This study is qualitative research that explores and describes in detail a situation or phenomenon of the research object studied by developing concepts and gathering existing facts using the Schutz Phenomenology approach. This phenomenology analyzes research findings through themes originating from the presentation of data that can provide an overview of the motives for the causes and benefits of the debtor. The results of the study show that BPRs provide a program, namely Gapura Karomah, by providing credit without interest and without collateral but through a long process. The causal motives are the intention to make payments on time, have other income from other business sources, and have good financial management. The benefit motive is to help develop a business with capital obtained from credit and maintain the good name of the debtor for ease of applying for credit in the future. The way the debtor maintains the trust of the BPR is by setting aside any income from the main operating results as well as from other sources of business income.
{"title":"Schutz's Phenomenological Study on Debtors of the Gapura Karomah Program, Tanah Laut Regency, Indonesia","authors":"Nisrina Ayu Lestari, Abdurrahman Sadikin","doi":"10.37275/oaijss.v6i4.169","DOIUrl":"https://doi.org/10.37275/oaijss.v6i4.169","url":null,"abstract":"Gapura Karomah is a loan program run by the Bank Pengkreditan Rakyat (BPR) with zero percent (0%) Tanah Laut interest for people who have difficulties in terms of capital. This research focuses on debtors of the Gapura Karomah program who make smooth payments of credit return obligations even though there is no collateral provided. The purpose of this research is to find out the motives for the reasons and the motives for the benefits of the debtor to make smooth payment of loan repayments even without collateral and to analyze how the debtor maintains the trust of the BPR and the Tanah Laut Regency Government. This study is qualitative research that explores and describes in detail a situation or phenomenon of the research object studied by developing concepts and gathering existing facts using the Schutz Phenomenology approach. This phenomenology analyzes research findings through themes originating from the presentation of data that can provide an overview of the motives for the causes and benefits of the debtor. The results of the study show that BPRs provide a program, namely Gapura Karomah, by providing credit without interest and without collateral but through a long process. The causal motives are the intention to make payments on time, have other income from other business sources, and have good financial management. The benefit motive is to help develop a business with capital obtained from credit and maintain the good name of the debtor for ease of applying for credit in the future. The way the debtor maintains the trust of the BPR is by setting aside any income from the main operating results as well as from other sources of business income.","PeriodicalId":335379,"journal":{"name":"Open Access Indonesia Journal of Social Sciences","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114581209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-15DOI: 10.37275/oaijss.v6i4.168
Siti Ithriyah, Roslaini
Since COVID-19 case is increasing rapidly, many students and teachers must do the teaching and learning process online. Google Classroom has been the most used online learning media chosen by teachers and students during the pandemic. This study aimed to explore how psycholinguistic factors and students' perceptions of the Google Classroom application impacted their remote learning experiences amidst the COVID-19 pandemic. This research applied mixed-method in order to answer the research questions. For collecting the data, the researcher utilized the close-ended questionnaire carrying 6 indicators about the student's perceptions of Google Classroom, which were then analyzed quantitatively and used the interview analyzed qualitatively. The questionnaires were given to 33 students as participants. Google Classroom did help the students receive the course materials well and make students become more productive, disciplined, responsible and independent throughout the learning process during the pandemic. The highest percentages of ease of learning Google Classroom (84.85%), and ease of accessing Google Classroom (83.35%), whilst perceived usefulness of Google Classroom (76.08%) and students’ satisfaction with Google Classroom (74.28%) were in the good category.
{"title":"A Psycholinguistic Analysis of the Students’ Perceptions Used Google Classroom as Online Learning Media During Pandemic","authors":"Siti Ithriyah, Roslaini","doi":"10.37275/oaijss.v6i4.168","DOIUrl":"https://doi.org/10.37275/oaijss.v6i4.168","url":null,"abstract":"Since COVID-19 case is increasing rapidly, many students and teachers must do the teaching and learning process online. Google Classroom has been the most used online learning media chosen by teachers and students during the pandemic. This study aimed to explore how psycholinguistic factors and students' perceptions of the Google Classroom application impacted their remote learning experiences amidst the COVID-19 pandemic. This research applied mixed-method in order to answer the research questions. For collecting the data, the researcher utilized the close-ended questionnaire carrying 6 indicators about the student's perceptions of Google Classroom, which were then analyzed quantitatively and used the interview analyzed qualitatively. The questionnaires were given to 33 students as participants. Google Classroom did help the students receive the course materials well and make students become more productive, disciplined, responsible and independent throughout the learning process during the pandemic. The highest percentages of ease of learning Google Classroom (84.85%), and ease of accessing Google Classroom (83.35%), whilst perceived usefulness of Google Classroom (76.08%) and students’ satisfaction with Google Classroom (74.28%) were in the good category.","PeriodicalId":335379,"journal":{"name":"Open Access Indonesia Journal of Social Sciences","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126857496","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-09DOI: 10.37275/oaijss.v6i4.167
Galih Dwi Wicaksana, Yuli Candrasari
The presence of social media provides many conveniences for its use. The many types of social media make the motives for using social media varied, and each individual has their own motives regarding the reasons for using social media. One of them is the social media Reddit. Reddit is a social media in the form of forum that was blocked by the Indonesian government in 2015. This study aims to find out the motives for using Reddit social media in Indonesia, especially for members of the largest Indonesian community on Reddit, namely the r/Indonesia community. This study uses Blumer's theory of motives for using social media and the concept of social media. The method used is qualitative with netnography techniques. Data were collected using in-depth interview techniques and participant observation. The informants in this study are Reddit social media users as well as members of the r/Indonesia community. The results obtained in this study are that the motives behind the use of Reddit social media are divided into three factors, namely motives to obtain information, motives for entertainment, and motives to avoid irrelevant information or spam.
{"title":"Motives for Using Reddit Social Media on Members of the r/Indonesia Community","authors":"Galih Dwi Wicaksana, Yuli Candrasari","doi":"10.37275/oaijss.v6i4.167","DOIUrl":"https://doi.org/10.37275/oaijss.v6i4.167","url":null,"abstract":"The presence of social media provides many conveniences for its use. The many types of social media make the motives for using social media varied, and each individual has their own motives regarding the reasons for using social media. One of them is the social media Reddit. Reddit is a social media in the form of forum that was blocked by the Indonesian government in 2015. This study aims to find out the motives for using Reddit social media in Indonesia, especially for members of the largest Indonesian community on Reddit, namely the r/Indonesia community. This study uses Blumer's theory of motives for using social media and the concept of social media. The method used is qualitative with netnography techniques. Data were collected using in-depth interview techniques and participant observation. The informants in this study are Reddit social media users as well as members of the r/Indonesia community. The results obtained in this study are that the motives behind the use of Reddit social media are divided into three factors, namely motives to obtain information, motives for entertainment, and motives to avoid irrelevant information or spam.","PeriodicalId":335379,"journal":{"name":"Open Access Indonesia Journal of Social Sciences","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124843722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-07DOI: 10.37275/oaijss.v6i4.166
Zainudin Hasan, Abelia Duta Simanjuntak, Monica
Criminal acts in the field of taxation refer to violations or crimes related to the tax provisions of a country. Tax crime often involve manipulation or violation of the law by individuals in order to avoid or reduce the tax obligations they should pay. This study aimed to analyze tax crimes committed by unscrupulous tax personnel in Lampung province. This research is a qualitative observational study and uses a literature study. Secondary data such as laws and regulations, legal theory, and doctrine are used to explain legal phenomena. This study highlights the phenomenon of tax crime in the Bengkulu and Lampung DGT areas. There are five suspects in tax crimes during 2021. In addition, there is also an investigation into the alleged criminal act of garbage retribution corruption at the Bandarlampung Environment Agency (DLH) for the 2019, 2020, and 2021 fiscal years. The legal basis used in settlement of criminal acts in the field of taxation is Law Number 6 of 1983 concerning general provisions and tax procedures and their amendments. In addition, the norms of criminal acts in the field of taxation also include provisions contained in the Criminal Code and other laws and regulations. In conclusion, corruption is an act of enriching oneself or others, which can harm the economy and state finances. Legal subjects of corruption can be corporations and civil servants.
{"title":"Analysis of Tax Crimes Committed by Tax Personnel in Lampung Province","authors":"Zainudin Hasan, Abelia Duta Simanjuntak, Monica","doi":"10.37275/oaijss.v6i4.166","DOIUrl":"https://doi.org/10.37275/oaijss.v6i4.166","url":null,"abstract":"Criminal acts in the field of taxation refer to violations or crimes related to the tax provisions of a country. Tax crime often involve manipulation or violation of the law by individuals in order to avoid or reduce the tax obligations they should pay. This study aimed to analyze tax crimes committed by unscrupulous tax personnel in Lampung province. This research is a qualitative observational study and uses a literature study. Secondary data such as laws and regulations, legal theory, and doctrine are used to explain legal phenomena. This study highlights the phenomenon of tax crime in the Bengkulu and Lampung DGT areas. There are five suspects in tax crimes during 2021. In addition, there is also an investigation into the alleged criminal act of garbage retribution corruption at the Bandarlampung Environment Agency (DLH) for the 2019, 2020, and 2021 fiscal years. The legal basis used in settlement of criminal acts in the field of taxation is Law Number 6 of 1983 concerning general provisions and tax procedures and their amendments. In addition, the norms of criminal acts in the field of taxation also include provisions contained in the Criminal Code and other laws and regulations. In conclusion, corruption is an act of enriching oneself or others, which can harm the economy and state finances. Legal subjects of corruption can be corporations and civil servants.","PeriodicalId":335379,"journal":{"name":"Open Access Indonesia Journal of Social Sciences","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128792801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-05DOI: 10.37275/oaijss.v6i4.165
Silvia Jesika, W. Pratiwi, D. Handani, Hamirul
Despite this promising potential, it is important to remember that investing in Bitcoin also involves risk. The price of Bitcoin is very volatile, and its value can change dramatically in a short amount of time. In addition, regulations regarding cryptocurrencies are still unclear in many countries, and regulatory changes could affect the price and adoption of Bitcoin. Security is also an important factor, as Bitcoin can be vulnerable to cyberattacks and theft. This study aimed to conduct studies related to the potential of bitcoin cryptocurrency as an asset for future investment as well as the potential risks that exist in this asset. Literature search efforts are carried out by searching on search engines using certain keywords. Articles that match the inclusion criteria are reviewed in depth. Bitcoin's potential as a future investment alternative is highly dependent on factors such as value growth, institutional adoption, and developments in blockchain technology. Nonetheless, it is important to be aware of the risks associated with investing in cryptocurrencies and to carry out in-depth research and consulting before making any investment decisions.
{"title":"Potential Analysis of Bitcoin Cryptocurrency as a Future Investment Asset: A Systematic Literature Review","authors":"Silvia Jesika, W. Pratiwi, D. Handani, Hamirul","doi":"10.37275/oaijss.v6i4.165","DOIUrl":"https://doi.org/10.37275/oaijss.v6i4.165","url":null,"abstract":"Despite this promising potential, it is important to remember that investing in Bitcoin also involves risk. The price of Bitcoin is very volatile, and its value can change dramatically in a short amount of time. In addition, regulations regarding cryptocurrencies are still unclear in many countries, and regulatory changes could affect the price and adoption of Bitcoin. Security is also an important factor, as Bitcoin can be vulnerable to cyberattacks and theft. This study aimed to conduct studies related to the potential of bitcoin cryptocurrency as an asset for future investment as well as the potential risks that exist in this asset. Literature search efforts are carried out by searching on search engines using certain keywords. Articles that match the inclusion criteria are reviewed in depth. Bitcoin's potential as a future investment alternative is highly dependent on factors such as value growth, institutional adoption, and developments in blockchain technology. Nonetheless, it is important to be aware of the risks associated with investing in cryptocurrencies and to carry out in-depth research and consulting before making any investment decisions.","PeriodicalId":335379,"journal":{"name":"Open Access Indonesia Journal of Social Sciences","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129288743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-30DOI: 10.37275/oaijss.v6i3.163
Darmawanto, Nova Elsyra, Syahwami
Artificial intelligence (AI) technology has become a significant factor in the transformation of government services around the world. AI has opened up new opportunities for governments to improve their effectiveness, efficiency, and responsiveness in providing services to the public. This study aimed to conduct studies in order to conduct an in-depth review of the role of artificial intelligence in government services. Literature search efforts are carried out by searching on search engines using certain keywords. Articles that match the inclusion criteria are reviewed in depth. AI has become a powerful tool for governments to improve public services, administrative efficiency, and better decision-making. The use of AI in government enables fast data processing and accurate analysis, increases the efficiency of public services, strengthens oversight and law enforcement, and supports strategic planning. However, the challenges that need to be addressed, including data privacy, ethics, and public trust, must be looked at carefully.
{"title":"The Role of Artificial Intelligence in Government Services: A Systematic Literature Review","authors":"Darmawanto, Nova Elsyra, Syahwami","doi":"10.37275/oaijss.v6i3.163","DOIUrl":"https://doi.org/10.37275/oaijss.v6i3.163","url":null,"abstract":"Artificial intelligence (AI) technology has become a significant factor in the transformation of government services around the world. AI has opened up new opportunities for governments to improve their effectiveness, efficiency, and responsiveness in providing services to the public. This study aimed to conduct studies in order to conduct an in-depth review of the role of artificial intelligence in government services. Literature search efforts are carried out by searching on search engines using certain keywords. Articles that match the inclusion criteria are reviewed in depth. AI has become a powerful tool for governments to improve public services, administrative efficiency, and better decision-making. The use of AI in government enables fast data processing and accurate analysis, increases the efficiency of public services, strengthens oversight and law enforcement, and supports strategic planning. However, the challenges that need to be addressed, including data privacy, ethics, and public trust, must be looked at carefully.","PeriodicalId":335379,"journal":{"name":"Open Access Indonesia Journal of Social Sciences","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128212561","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-29DOI: 10.37275/oaijss.v6i3.162
Danang Adi Putra, Herawansyah, Sriwidharmanelly, Madani Hatta
There are many factors in financial markets that have different levels of understanding and knowledge in managing available information. With this condition, actors/participants, especially investors, will be informed differently, or there will be information asymmetry in the financial market. This study aimed to develop a conceptual framework that investigates and provides a systematic understanding of the relationship between profit quality, voluntary disclosure, and information asymmetry as single and interaction effects. Furthermore, the study explains the role of corporate governance implementation on the quality of earnings and voluntary disclosure. The explanation of the relationship between the variables studied is based on agency theory with a literature review related to earning quality, voluntary disclosure, information asymmetry, and corporate governance. This conceptual framework illustrates the impact of earning quality and voluntary disclosure on information asymmetry and the role of the interaction between earnings quality and voluntary disclosure of information asymmetry. The results of the literature review present five prepositions that can be formulated in hypotheses to be confirmed. In conclusion, this framework allows researchers and practitioners to investigate further the relationship between variables intended in this research model.
{"title":"Corporate Governance, Voluntary Disclosure, Earning Quality, Information Asymmetric: A Conceptual Framework","authors":"Danang Adi Putra, Herawansyah, Sriwidharmanelly, Madani Hatta","doi":"10.37275/oaijss.v6i3.162","DOIUrl":"https://doi.org/10.37275/oaijss.v6i3.162","url":null,"abstract":"There are many factors in financial markets that have different levels of understanding and knowledge in managing available information. With this condition, actors/participants, especially investors, will be informed differently, or there will be information asymmetry in the financial market. This study aimed to develop a conceptual framework that investigates and provides a systematic understanding of the relationship between profit quality, voluntary disclosure, and information asymmetry as single and interaction effects. Furthermore, the study explains the role of corporate governance implementation on the quality of earnings and voluntary disclosure. The explanation of the relationship between the variables studied is based on agency theory with a literature review related to earning quality, voluntary disclosure, information asymmetry, and corporate governance. This conceptual framework illustrates the impact of earning quality and voluntary disclosure on information asymmetry and the role of the interaction between earnings quality and voluntary disclosure of information asymmetry. The results of the literature review present five prepositions that can be formulated in hypotheses to be confirmed. In conclusion, this framework allows researchers and practitioners to investigate further the relationship between variables intended in this research model.","PeriodicalId":335379,"journal":{"name":"Open Access Indonesia Journal of Social Sciences","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126869792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-25DOI: 10.37275/oaijss.v6i3.161
Deddy Satria M, Hairunnisa
challenge faced in the digital era. The spread of fake news can have detrimental effects, such as disrupting public opinion, influencing democratic processes, creating social chaos, and damaging the reputation of individuals or organizations. The main causes for the emergence of fake news include technological factors, political motivation, economic gain, ignorance or lack of media literacy, and psychological factors such as the need for validation or sensation. Advances in technology and social media have accelerated the spread of fake news and complicated efforts to contain it. It is important to tackle the fake news phenomenon with a holistic approach. This involves the active role of individuals, news organizations, journalists, social media platforms, government agencies, and society as a whole. Increasing media literacy, accurate verification of facts, ethical journalism, cooperation with social media platforms, proper regulation, and prompt response to fake news are important steps in dealing with this phenomenon. The impact of fake news is very detrimental and can disrupt social stability, public trust, and information integrity. Therefore, collective efforts and awareness of the importance of fighting fake news are very important in building a healthy and trustworthy mass communication environment.
{"title":"The Phenomenon of Fake News (Hoax) in Mass Communication: Causes, Impacts, and Solutions","authors":"Deddy Satria M, Hairunnisa","doi":"10.37275/oaijss.v6i3.161","DOIUrl":"https://doi.org/10.37275/oaijss.v6i3.161","url":null,"abstract":"challenge faced in the digital era. The spread of fake news can have detrimental effects, such as disrupting public opinion, influencing democratic processes, creating social chaos, and damaging the reputation of individuals or organizations. The main causes for the emergence of fake news include technological factors, political motivation, economic gain, ignorance or lack of media literacy, and psychological factors such as the need for validation or sensation. Advances in technology and social media have accelerated the spread of fake news and complicated efforts to contain it. It is important to tackle the fake news phenomenon with a holistic approach. This involves the active role of individuals, news organizations, journalists, social media platforms, government agencies, and society as a whole. Increasing media literacy, accurate verification of facts, ethical journalism, cooperation with social media platforms, proper regulation, and prompt response to fake news are important steps in dealing with this phenomenon. The impact of fake news is very detrimental and can disrupt social stability, public trust, and information integrity. Therefore, collective efforts and awareness of the importance of fighting fake news are very important in building a healthy and trustworthy mass communication environment.","PeriodicalId":335379,"journal":{"name":"Open Access Indonesia Journal of Social Sciences","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124080617","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-23DOI: 10.37275/oaijss.v6i3.159
Yoki Famila Sandi
The disruption in the concept of marketing communications in the marketing 3.0 era presented several significant changes in the method they interact and communicate with consumers. Marketing 3.0 places greater emphasis on the importance of social, environmental, and sustainability values in marketing communications. Brands must communicate their commitment to these issues and demonstrate concrete actions that support those values. This is important for building consumer trust and meeting their increasingly high expectations in terms of social and environmental responsibility. Marketing 3.0 involves consumers more actively in the process of communication and brand development. Consumers have a more significant role in designing products or services, providing input, and participating in brand initiatives. Brands must open and responsive communication channels to listen to consumers and involve them in the decision-making process. Story-based communication remains an effective approach in marketing 3.0. However, the stories a brand tells must be authentic, relevant and reflect the broader brand values. The story must be able to inspire and move consumers to take positive action and connect emotionally with the brand. Digital technology and social media have a central role in marketing communications in the marketing 3.0 era. Brands should leverage these platforms to reach consumers more effectively, spread their message, and interact with consumers directly. Technology also enables brands to collect and analyze consumer data to personalize communication messages and improve user experience.
{"title":"The Disruption of Marketing Communication Concepts in the Marketing 3.0 Era: A Narrative Literature Review","authors":"Yoki Famila Sandi","doi":"10.37275/oaijss.v6i3.159","DOIUrl":"https://doi.org/10.37275/oaijss.v6i3.159","url":null,"abstract":"The disruption in the concept of marketing communications in the marketing 3.0 era presented several significant changes in the method they interact and communicate with consumers. Marketing 3.0 places greater emphasis on the importance of social, environmental, and sustainability values in marketing communications. Brands must communicate their commitment to these issues and demonstrate concrete actions that support those values. This is important for building consumer trust and meeting their increasingly high expectations in terms of social and environmental responsibility. Marketing 3.0 involves consumers more actively in the process of communication and brand development. Consumers have a more significant role in designing products or services, providing input, and participating in brand initiatives. Brands must open and responsive communication channels to listen to consumers and involve them in the decision-making process. Story-based communication remains an effective approach in marketing 3.0. However, the stories a brand tells must be authentic, relevant and reflect the broader brand values. The story must be able to inspire and move consumers to take positive action and connect emotionally with the brand. Digital technology and social media have a central role in marketing communications in the marketing 3.0 era. Brands should leverage these platforms to reach consumers more effectively, spread their message, and interact with consumers directly. Technology also enables brands to collect and analyze consumer data to personalize communication messages and improve user experience.","PeriodicalId":335379,"journal":{"name":"Open Access Indonesia Journal of Social Sciences","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122109321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Stock investment is an investment that is considered exclusive for investors. One thing that needs to be known when investing is price-to-book value. The importance of price to book value for investors is the urgency of this study. This study aimed to analyze the factors that can influence Price to Book Value. This study is a quantitative study, using secondary data from textile and garment companies listed on the Indonesia stock exchange for the 2018-2021 period. A total of 8 companies were included in this study. Data were analyzed using multiple linear regression. The results of this study indicate that partially the return on assets and total asset turnover variables have no significant effect on the price book value, while the current ratio and debt to equity ratio have a significant effect on the price to book value. But simultaneously, return on assets, total asset turnover, current ratio, and debt to equity ratio have a significant effect on price to book value.
{"title":"Determinants of Financial Performance on Firm Value in Textile and Garment Sub-Sector Companies Listed on the Indonesia Stock Exchange (IDX)","authors":"Cicilia Erly Istia, Nida Nusaibatul Adawiyah, Mufid Suryani, Ayunda Rizky Amalia","doi":"10.37275/oaijss.v6i3.160","DOIUrl":"https://doi.org/10.37275/oaijss.v6i3.160","url":null,"abstract":"Stock investment is an investment that is considered exclusive for investors. One thing that needs to be known when investing is price-to-book value. The importance of price to book value for investors is the urgency of this study. This study aimed to analyze the factors that can influence Price to Book Value. This study is a quantitative study, using secondary data from textile and garment companies listed on the Indonesia stock exchange for the 2018-2021 period. A total of 8 companies were included in this study. Data were analyzed using multiple linear regression. The results of this study indicate that partially the return on assets and total asset turnover variables have no significant effect on the price book value, while the current ratio and debt to equity ratio have a significant effect on the price to book value. But simultaneously, return on assets, total asset turnover, current ratio, and debt to equity ratio have a significant effect on price to book value.","PeriodicalId":335379,"journal":{"name":"Open Access Indonesia Journal of Social Sciences","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125303922","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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