Pub Date : 2021-11-30DOI: 10.5121/ijmit.2021.13402
Hamis Fredrick Eliazer, Michael John Haule
In-house software development is a critical phenomenon for the production of efficient and effective software in generating requisite job output. A few studies have devoted efforts towards establishing the impact of in-house software development on software. Therefore, this paper is an effort towards establishing the impact of in-house software development practices on system usability. In pursuit of this paper, a sample of a sample size of 169, at 95% confidence level, with margin error of 5% was drawn from bold software users, i.e. 300 employees who used the all software including those dealing with the main stream activities. A total of 102 respondents actually responded to the questionnaires. The Online Sample Calculator was used to draw the sample. Quantitative data were collected using semi-structured questionnaires and processed using the SPSS. Descriptive statistics were applied in the analysis. Findings of the study indicate that software development practices, specifically usability test and user involvement in software designing and development had an impact on determining software usability for in-house software. The paper concludes that software development practices shape the design of the software; hence influence usability of the software produced. Recommended is therefore that software usability test and user involvement in software designing and development be promoted for effective software production.
{"title":"The Impact of In-House Software Development Practices on System Usability in the Social Security Funds in Tanzania","authors":"Hamis Fredrick Eliazer, Michael John Haule","doi":"10.5121/ijmit.2021.13402","DOIUrl":"https://doi.org/10.5121/ijmit.2021.13402","url":null,"abstract":"In-house software development is a critical phenomenon for the production of efficient and effective software in generating requisite job output. A few studies have devoted efforts towards establishing the impact of in-house software development on software. Therefore, this paper is an effort towards establishing the impact of in-house software development practices on system usability. In pursuit of this paper, a sample of a sample size of 169, at 95% confidence level, with margin error of 5% was drawn from bold software users, i.e. 300 employees who used the all software including those dealing with the main stream activities. A total of 102 respondents actually responded to the questionnaires. The Online Sample Calculator was used to draw the sample. Quantitative data were collected using semi-structured questionnaires and processed using the SPSS. Descriptive statistics were applied in the analysis. Findings of the study indicate that software development practices, specifically usability test and user involvement in software designing and development had an impact on determining software usability for in-house software. The paper concludes that software development practices shape the design of the software; hence influence usability of the software produced. Recommended is therefore that software usability test and user involvement in software designing and development be promoted for effective software production.","PeriodicalId":335930,"journal":{"name":"International Journal of Managing Information Technology","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123004251","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-30DOI: 10.5121/ijmit.2021.13304
Joanna A. Erlano-De Torres
The Laguna State Polytechnic University-San Pablo City Campus viewed the hiring of possible employees as a major problem in the university because it takes time for the human resource department to facilitate the process of recruitment. The main objective of the study is to implement a web-based decision support personnel recruitment system that can screen qualified applicants, assist the human resource personnel in ranking the applicants and generate reports. The system was developed using PHP, CSS, Java Script and XHTML as programming platform and MySQL as database engine. The system design, testing and evaluation procedures were presented. Test results show that the project is secured and can be best viewed in Google Chrome, IE7+, Mozilla Firefox and Opera Mini using personal computer, laptop, tablet and mobile phone. Two questionnaires were distributed - ISO 9126 Software Quality Matrix and acceptability survey to determine whether the implementation was successful. Based from the results of evaluation conducted, the project was rated as excellent with an overall mean of 4.52. The users also agreed that the system was acceptable in terms of interface, operability, security and portability. It was recommended that the system should allow multiple applications for different job vacancies and the ranking of applicants with the same points should be tie regardless of who submitted the application first.
拉古纳州立理工大学圣巴勃罗分校将招聘潜在员工视为该校的一个主要问题,因为人力资源部门需要时间来促进招聘过程。本研究的主要目的是实施一个基于网络的决策支持人员招聘系统,该系统可以筛选合格的申请人,协助人力资源人员对申请人进行排名并生成报告。系统采用PHP、CSS、Java Script和XHTML作为编程平台,MySQL作为数据库引擎进行开发。介绍了系统的设计、测试和评估过程。测试结果表明,该项目是安全的,可以使用个人电脑,笔记本电脑,平板电脑和手机在Google Chrome, IE7+, Mozilla Firefox和Opera Mini中进行最佳浏览。分发了两份问卷- ISO 9126软件质量矩阵和可接受性调查,以确定实施是否成功。根据评估结果,该项目被评为优秀,总体平均为4.52分。用户还同意该系统在界面、可操作性、安全性和可移植性方面是可以接受的。有人建议,该制度应允许对不同的职位空缺提出多次申请,并应不分谁先提出申请,对具有相同分数的申请人进行排名。
{"title":"Implementation of Decision Support Personnel Recruitment System for Laguna State Polytechnic University-San Pablo City Campus","authors":"Joanna A. Erlano-De Torres","doi":"10.5121/ijmit.2021.13304","DOIUrl":"https://doi.org/10.5121/ijmit.2021.13304","url":null,"abstract":"The Laguna State Polytechnic University-San Pablo City Campus viewed the hiring of possible employees as a major problem in the university because it takes time for the human resource department to facilitate the process of recruitment. The main objective of the study is to implement a web-based decision support personnel recruitment system that can screen qualified applicants, assist the human resource personnel in ranking the applicants and generate reports. The system was developed using PHP, CSS, Java Script and XHTML as programming platform and MySQL as database engine. The system design, testing and evaluation procedures were presented. Test results show that the project is secured and can be best viewed in Google Chrome, IE7+, Mozilla Firefox and Opera Mini using personal computer, laptop, tablet and mobile phone. Two questionnaires were distributed - ISO 9126 Software Quality Matrix and acceptability survey to determine whether the implementation was successful. Based from the results of evaluation conducted, the project was rated as excellent with an overall mean of 4.52. The users also agreed that the system was acceptable in terms of interface, operability, security and portability. It was recommended that the system should allow multiple applications for different job vacancies and the ranking of applicants with the same points should be tie regardless of who submitted the application first.","PeriodicalId":335930,"journal":{"name":"International Journal of Managing Information Technology","volume":"53 62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131082852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-30DOI: 10.5121/ijmit.2021.13302
Ramasubramanian., Hariharan Shanmugasundaram
Classification is one among the data mining function that assigns items in a collection to target categories or collection of data to provide more accurate predictions and analysis. Classification using supervised learning method aims to identify the category of the class to which a new data will fall under. With the advancement of technology and increase in the generation of real-time data from various sources like Internet, IoT and Social media it needs more processing and challenging. One such challenge in processing is data imbalance. In the imbalanced dataset, majority classes dominate over minority classes causing the machine learning classifiers to be more biased towards majority classes and also most classification algorithm predicts all the test data with majority classes. In this paper, the author analysis the data imbalance models using big data and classification algorithm.
{"title":"A Review on Classification of Data Imbalance using BigData","authors":"Ramasubramanian., Hariharan Shanmugasundaram","doi":"10.5121/ijmit.2021.13302","DOIUrl":"https://doi.org/10.5121/ijmit.2021.13302","url":null,"abstract":"Classification is one among the data mining function that assigns items in a collection to target categories or collection of data to provide more accurate predictions and analysis. Classification using supervised learning method aims to identify the category of the class to which a new data will fall under. With the advancement of technology and increase in the generation of real-time data from various sources like Internet, IoT and Social media it needs more processing and challenging. One such challenge in processing is data imbalance. In the imbalanced dataset, majority classes dominate over minority classes causing the machine learning classifiers to be more biased towards majority classes and also most classification algorithm predicts all the test data with majority classes. In this paper, the author analysis the data imbalance models using big data and classification algorithm.","PeriodicalId":335930,"journal":{"name":"International Journal of Managing Information Technology","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121254324","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-30DOI: 10.5121/ijmit.2021.13301
Yaser Mirza
This research explores the challenges in management and the root cause for complex application portfolios in the public sector. It takes Australian public sector organisations with the case of South Australia Police (SAPOL) for evaluation it being one of the significant and mission critical state government agencies. The exploratory research surfaces some of the key challenges using interview as primary data collection source, along with archive records, documentation, and direct observation as secondary sources. This paper reports on the information analysed surfacing eight key issues. It highlights that the organic growth of the technology portfolios, with mission criticality has resulted in many quick fixes which are not aligned with long term enterprise architectural stability. Integration of different mismatched technologies, along with the pressure from the business to always keep the lights on, does not provide the opportunity for the portfolios to be rationalised in an ongoing way. Other issues and the areas for further study are explored at the end.
{"title":"Challenges for Managing Complex Application Portfolios: A Case Study of South Australian Public Sector Agency","authors":"Yaser Mirza","doi":"10.5121/ijmit.2021.13301","DOIUrl":"https://doi.org/10.5121/ijmit.2021.13301","url":null,"abstract":"This research explores the challenges in management and the root cause for complex application portfolios in the public sector. It takes Australian public sector organisations with the case of South Australia Police (SAPOL) for evaluation it being one of the significant and mission critical state government agencies. The exploratory research surfaces some of the key challenges using interview as primary data collection source, along with archive records, documentation, and direct observation as secondary sources. This paper reports on the information analysed surfacing eight key issues. It highlights that the organic growth of the technology portfolios, with mission criticality has resulted in many quick fixes which are not aligned with long term enterprise architectural stability. Integration of different mismatched technologies, along with the pressure from the business to always keep the lights on, does not provide the opportunity for the portfolios to be rationalised in an ongoing way. Other issues and the areas for further study are explored at the end.","PeriodicalId":335930,"journal":{"name":"International Journal of Managing Information Technology","volume":"91 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122657167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-28DOI: 10.5121/IJMIT.2021.13103
J. Al-Ammary, Zakaria I. Saleh
There is a great potential for cloud computing adoption in Bahrain, something which will power exciting innovations and touch every area of people's lives, especially in the education sector. The current study investigates the critical success factors for implementing cloud computing into learning activities in higher institutions in Bahrain and how can effectively enhance the digital educational environment. The data sample of the current research consists of academic and administrative staff from nine universities in Bahrain, both private and public universities. The findings revealed that the adoption of cloud computing has proven to help build a digital educational environment in the Kingdom of Bahrain. Cloud computing can help in making digital research and digital learning and teaching. Besides offering more excellent student choices in education, cloud computing can provide good opportunities for enhancing research in these universities.
{"title":"Assessing the Readiness for Cloud Computing in Higher Education Institutions in the Kingdom of Bahrain: Towards an Education Cloud Computing Strategy","authors":"J. Al-Ammary, Zakaria I. Saleh","doi":"10.5121/IJMIT.2021.13103","DOIUrl":"https://doi.org/10.5121/IJMIT.2021.13103","url":null,"abstract":"There is a great potential for cloud computing adoption in Bahrain, something which will power exciting innovations and touch every area of people's lives, especially in the education sector. The current study investigates the critical success factors for implementing cloud computing into learning activities in higher institutions in Bahrain and how can effectively enhance the digital educational environment. The data sample of the current research consists of academic and administrative staff from nine universities in Bahrain, both private and public universities. The findings revealed that the adoption of cloud computing has proven to help build a digital educational environment in the Kingdom of Bahrain. Cloud computing can help in making digital research and digital learning and teaching. Besides offering more excellent student choices in education, cloud computing can provide good opportunities for enhancing research in these universities.","PeriodicalId":335930,"journal":{"name":"International Journal of Managing Information Technology","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115216517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-28DOI: 10.5121/IJMIT.2021.13104
A. Sufian, M. Otair
The study aims at measuring the effects of information technology on the transformation of businesses in communication companies in Jordan. The study population consisted of companies' directors as well as their deputies, assistants, advisors, in addition to department managers and their assistants. The total number of the study subjects is 3 designated communication companies in Jordan; these are: Zain, Umniah, and Orange. To achieve the aim of the study, the researcher had prepared a questionnaire which comprises of 45 items covering the three factors of the independent variable (Information Technology): infrastructure, developmental environment, and executive support systems and applications, as well as the three factors of the dependent variable (Transformation of Businesses): operations, organization change, and workers' competence. In order to test the hypotheses, the following three criteria were adequately used: The Medians, the Standard Deviations, as well as the Regression Analysis. The study has reached a number of results; the most notable amongst these results is that there is a positive effect that is statistically significant of information technology on the elements of business transformation in Jordanian communication companies and all of their relating elements. The last decade of the twentieth century and the turn of twenty-first century witnessed significant progress in technology in general and information technology and communication in particular. Such progress still continues until today, accelerating with wide quick strides more than ever. This age has produced many mechanisms for manufacturing knowledge and more advanced technological means that have made the globe as a small village. Communication technology, which is represented by the internet, has played a huge rule in transferring information and technological revolution from the north to the south passing by the east and the west at the same time. All of that have had an impact on all political, economic, educational, teaching, social, media, and advertisement systems in all communities. The term technology is derived from Greek. It consists of two parts, techno, which means skills or art, and logy, which means science or study. Thus, the word technology means the science of performance, science of implementation, or the technical methods to achieve a practical purpose, the science of industrial operation. THE TRANSFORMATION OF BUSINESS: It is the change resulting from the discrimination on the bases of the ability to affect change and not on the bases of upon whom the act of change occurs, which provides the ability to commence a special ongoing change process, creating a structural transformation that can face challenges and exploit available opportunities in a widely changing, open, intertwining environment (Al-Mashaikhi, 2019). THE OBJECTIVE OF THE STUDY: The purpose of this study is to identify and measure the effect of the IT in its dimensions (infrastructu
{"title":"The Impact of Information Technology on Business Transformation in the Operating Telecommunications Companies in Jordan","authors":"A. Sufian, M. Otair","doi":"10.5121/IJMIT.2021.13104","DOIUrl":"https://doi.org/10.5121/IJMIT.2021.13104","url":null,"abstract":"The study aims at measuring the effects of information technology on the transformation of businesses in communication companies in Jordan. The study population consisted of companies' directors as well as their deputies, assistants, advisors, in addition to department managers and their assistants. The total number of the study subjects is 3 designated communication companies in Jordan; these are: Zain, Umniah, and Orange. To achieve the aim of the study, the researcher had prepared a questionnaire which comprises of 45 items covering the three factors of the independent variable (Information Technology): infrastructure, developmental environment, and executive support systems and applications, as well as the three factors of the dependent variable (Transformation of Businesses): operations, organization change, and workers' competence. In order to test the hypotheses, the following three criteria were adequately used: The Medians, the Standard Deviations, as well as the Regression Analysis. The study has reached a number of results; the most notable amongst these results is that there is a positive effect that is statistically significant of information technology on the elements of business transformation in Jordanian communication companies and all of their relating elements. The last decade of the twentieth century and the turn of twenty-first century witnessed significant progress in technology in general and information technology and communication in particular. Such progress still continues until today, accelerating with wide quick strides more than ever. This age has produced many mechanisms for manufacturing knowledge and more advanced technological means that have made the globe as a small village. Communication technology, which is represented by the internet, has played a huge rule in transferring information and technological revolution from the north to the south passing by the east and the west at the same time. All of that have had an impact on all political, economic, educational, teaching, social, media, and advertisement systems in all communities. The term technology is derived from Greek. It consists of two parts, techno, which means skills or art, and logy, which means science or study. Thus, the word technology means the science of performance, science of implementation, or the technical methods to achieve a practical purpose, the science of industrial operation. THE TRANSFORMATION OF BUSINESS: It is the change resulting from the discrimination on the bases of the ability to affect change and not on the bases of upon whom the act of change occurs, which provides the ability to commence a special ongoing change process, creating a structural transformation that can face challenges and exploit available opportunities in a widely changing, open, intertwining environment (Al-Mashaikhi, 2019). THE OBJECTIVE OF THE STUDY: The purpose of this study is to identify and measure the effect of the IT in its dimensions (infrastructu","PeriodicalId":335930,"journal":{"name":"International Journal of Managing Information Technology","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129815120","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-30DOI: 10.5121/ijmit.2020.12401
R. El-Aziz, Sarah El-Gamal, Miran Ismail
Although IOT seems to be the upcoming trend, it is still in its infancy; especially in the banking industry. There is a clear gap in literature, as only few studies identify factors affecting readiness to IOT applications in banks in general, and almost negligible investigations on mediating and moderating factors. Accordingly, this research aims to investigate the main factors that affect employees’ readiness to IOT applications, while highlighting the mediating and moderating factors in the Egyptian banking sector. The importance of Egypt stems from its high population and steady steps taken towards technology adoption. 479 valid questionnaires were distributed over HR employees in banks. Data collected was statistically analysed using Regression and SEM. Results showed a significant impact of ‘Security’, ‘Networking’, ‘Software Development’ and ‘Regulations’ on ‘readiness to IOT applications. Thus, the readiness acceptance level is high‘Security’ and ‘User Intention’ were proven to mediate the relationship between research variables and readiness to IOT applications, and only a partial moderation role was proven for ‘Efficiency’. The study contributes to increasing literature on IOT applications in general, and fills a gap on the Egyptian banking context in particular. Finally, it provides decision makers at banks with useful guidelines on how to optimally promote IOT applications among employees.
{"title":"Mediating and Moderating Factors Affecting Readiness to IoT Applications: The Banking Sector Context","authors":"R. El-Aziz, Sarah El-Gamal, Miran Ismail","doi":"10.5121/ijmit.2020.12401","DOIUrl":"https://doi.org/10.5121/ijmit.2020.12401","url":null,"abstract":"Although IOT seems to be the upcoming trend, it is still in its infancy; especially in the banking industry. There is a clear gap in literature, as only few studies identify factors affecting readiness to IOT applications in banks in general, and almost negligible investigations on mediating and moderating factors. Accordingly, this research aims to investigate the main factors that affect employees’ readiness to IOT applications, while highlighting the mediating and moderating factors in the Egyptian banking sector. The importance of Egypt stems from its high population and steady steps taken towards technology adoption. 479 valid questionnaires were distributed over HR employees in banks. Data collected was statistically analysed using Regression and SEM. Results showed a significant impact of ‘Security’, ‘Networking’, ‘Software Development’ and ‘Regulations’ on ‘readiness to IOT applications. Thus, the readiness acceptance level is high‘Security’ and ‘User Intention’ were proven to mediate the relationship between research variables and readiness to IOT applications, and only a partial moderation role was proven for ‘Efficiency’. The study contributes to increasing literature on IOT applications in general, and fills a gap on the Egyptian banking context in particular. Finally, it provides decision makers at banks with useful guidelines on how to optimally promote IOT applications among employees.","PeriodicalId":335930,"journal":{"name":"International Journal of Managing Information Technology","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132375048","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-08-31DOI: 10.5121/ijmit.2020.12303
F. Akter, Z. Salehin, A. Azad, Sultana Jahan Soheli
The idea of marketing recently converging to Digital marketing and digital marketing is becoming the most effective means for building business-customer relationships with long-term loyalty. It is a matter of concern that how this convergence is taking place in developing countries like Bangladesh. In this paper, the impact of digital marketing on the customer engagement with products and brands is investigated using descriptive research method and is based on survey. This study attempts to find the most effective form of digital marketing in Bangladesh by taking responses using questionnaires from sample, which has been used as the primary data. This study aims to discover the factors that work background to make the customers loyal to the brand and to have a positive attitude toward brand. It also illustrates about the differences of traditional marketing and digital marketing and the changes brought by digital marketing in brands relationship marketing. Analysis of survey output shows that there is an overall positive influence of internet advertising on consumer purchase decision. It is recommended that companies should conduct a market research on different markets in various countries to identify more specific market related and regional factors.
{"title":"Analyzing the Opportunities of Digital Marketing in Bangladesh to Provide an Efficient Interrelation between Business Organization and Consumer","authors":"F. Akter, Z. Salehin, A. Azad, Sultana Jahan Soheli","doi":"10.5121/ijmit.2020.12303","DOIUrl":"https://doi.org/10.5121/ijmit.2020.12303","url":null,"abstract":"The idea of marketing recently converging to Digital marketing and digital marketing is becoming the most effective means for building business-customer relationships with long-term loyalty. It is a matter of concern that how this convergence is taking place in developing countries like Bangladesh. In this paper, the impact of digital marketing on the customer engagement with products and brands is investigated using descriptive research method and is based on survey. This study attempts to find the most effective form of digital marketing in Bangladesh by taking responses using questionnaires from sample, which has been used as the primary data. This study aims to discover the factors that work background to make the customers loyal to the brand and to have a positive attitude toward brand. It also illustrates about the differences of traditional marketing and digital marketing and the changes brought by digital marketing in brands relationship marketing. Analysis of survey output shows that there is an overall positive influence of internet advertising on consumer purchase decision. It is recommended that companies should conduct a market research on different markets in various countries to identify more specific market related and regional factors.","PeriodicalId":335930,"journal":{"name":"International Journal of Managing Information Technology","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115508544","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-05-31DOI: 10.5121/ijmit.2020.12201
D. Wyld
{"title":"An Analysis of Consumer Interest Level Data for Online Health Information in the Early Stages of the Covid-19 Pandemic","authors":"D. Wyld","doi":"10.5121/ijmit.2020.12201","DOIUrl":"https://doi.org/10.5121/ijmit.2020.12201","url":null,"abstract":"","PeriodicalId":335930,"journal":{"name":"International Journal of Managing Information Technology","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128237143","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-05-31DOI: 10.5121/ijmit.2020.12202
C. Watanabe, W. Akhtar, Y. Tou, P. Neittaanmäki
{"title":"Fashion-driven Textiles as A Crystal of A New Stream for Stakeholder Capitalism – Amazon’s Endeavor","authors":"C. Watanabe, W. Akhtar, Y. Tou, P. Neittaanmäki","doi":"10.5121/ijmit.2020.12202","DOIUrl":"https://doi.org/10.5121/ijmit.2020.12202","url":null,"abstract":"","PeriodicalId":335930,"journal":{"name":"International Journal of Managing Information Technology","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125139072","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}