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PENGARUH PERSEPSI KEMIRIPAN, KONSEP MEREK DAN PESAN IKLAN TERHADAP RESPON KONSUMEN DALAM MENGEVALUASI PERLUASAN MEREK 品牌认同、品牌概念和广告信息对消费者在评估品牌扩张时的反应的影响
Pub Date : 2020-09-29 DOI: 10.20473/jeba.v27i22017.254-270
A. Junaedi
Introduction: This study aims to determine the effect of product category similarity when associated with brand concepts and advertising messages on consumer responses in evaluating brand expansion. To get the research objective, two studies were conducted sequentially.Methods: The first study used experiments conducted on the similarity category of the product and the brand concept. The second study uses experiments conducted on product similarity categories and advertising messages. Experiments in both studies were carried out using the between-subject method with 240 undergraduate students at the Faculty of Economics and Business, Airlangga University (120 students for each study) as participants.Results: The experimental results from the first study show that the prestigious brand concept has a better ability (compared to the functional brand concept) to carry out brand expansion both in product categories that are similar or not similar to the original brand. The experimental results from the second stage study show that a prestigious brand will be able to increase its ability to expand the brand if the product is advertised with a social-adjustive message for similar product categories, and for dissimilar product categories it will be more effective if advertised with a value-expressive message.Conclusion and suggestion: Companies that do brand extensions to different product categories are advised to use ads with value-expressive messages to make them more effective.
前言:本研究旨在确定产品类别相似度与品牌概念和广告信息相关联时对消费者评价品牌扩张反应的影响。为了达到研究目的,我们先后进行了两项研究。方法:第一个研究采用了产品与品牌概念相似类别的实验。第二项研究使用了产品相似类别和广告信息的实验。两项研究的实验均采用受试者间法,以艾尔朗加大学经济与商业学院的240名本科生(每项研究120名学生)为研究对象。结果:第一项研究的实验结果表明,无论是在与原品牌相似还是不相似的产品品类中,声望品牌概念(相对于功能品牌概念)都具有更好的品牌扩张能力。第二阶段研究的实验结果表明,知名品牌在类似产品类别的广告中使用社会调适信息可以提高品牌的扩张能力,而在不同产品类别的广告中使用价值表达信息会更有效。结论和建议:建议在不同产品类别中进行品牌延伸的公司使用带有价值表达信息的广告,以使其更有效。
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引用次数: 0
STUDI FINANCIAL STATEMENT FRAUD PADA PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA
Pub Date : 2017-08-31 DOI: 10.20473/jeba.V26I22016.5779
Arie Winda Yulia
This study aimed to find out the effect of financial stability, external pressure, financial target, personal financial need, and ineffective monitoring to financial statement fraud. This research uses 30 banking companies listed at Indonesian Stock Exchange in the period of 2008-2013. The analysis method of the data uses multivariate regression. The result of this research shows that : 1) financial stability, external pressure, financial target, and ineffective monitoring do not indicate influence towards financial statement fraud that significance value is less than 0.05. 2) personal financial need influence towards financial statement fraud that the significance value is more than 0.05. 3) financial stability, external pressure, financial target, personal financial need, and ineffective monitoring simultaneously do not indicate influence towards financial statement fraud that significance value is more than 0.05.
本研究旨在找出财务稳定性、外部压力、财务目标、个人财务需求、监管不力等因素对财务报表舞弊的影响。本研究以2008-2013年在印尼证券交易所上市的30家银行公司为研究对象。数据的分析方法采用多元回归。本研究结果表明:1)财务稳定、外部压力、财务目标、无效监控对财务报表舞弊的影响均不显著性值小于0.05。2)个人财务需求对财务报表舞弊的影响显著性值大于0.05。(3)财务稳定性、外部压力、财务目标、个人财务需求、监控无效同时对财务报表舞弊的影响均不显著值大于0.05。
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引用次数: 9
DINAMIKA KOMUNIKASI POLITIK DI KASKUS PADA PERIODE KAMPANYE PEMILIHAN PRESIDEN 5 JUNI - 5 JULI 2014 (Studi pada Aktifitas Kaskuser dalam Pemilihan Presiden 2014) 2014年6月5日至7月5日总统竞选期间卡斯库斯的政治交流动态(kashser活动研究2014总统选举)
Pub Date : 2017-05-06 DOI: 10.20473/JEBA.V26I22016.5775
M. Kholil
General elections is a requisite in democratic system. In the seventh presidential election of Indonesia in 2014, started a lot of use of social networking media such as facebook, twitter, whatsapps, blackberry messenger (bbm), and an internet forum such as Kaskus as an effective communication tool in getting support of society. In a relatively short time, social media can gather a lot of followers. The use of social media by volunteers and supporters not only as a mean of promoting the candidate of president and vice-president, but also conducted black campaign and negative campaign to attack and bring down the rival. Dynamics of social networking community has characteristics of: liquid condition, huge individual freedom, could be used by anyone and for any interest. Kaskus has interactive and very diverse expression as a social networking site. Kaskus loaded with dynamics offorce that can cause changes in the livelihood of the concerned society. The purpose of this study is determining how the dynamics of political communication of one of president candidate, Joko Widodo, on Kaskus forum at the presidential election campaign period (5 June to 5 July 2014). The research method used was qualitative method with content analysis approach. The study concludes that the result of political communication obtained from social media can only generate trust of voters but not as a winning factor.
普选是民主制度的必要条件。在2014年印度尼西亚第七届总统选举中,开始大量使用社交网络媒体,如facebook, twitter, whatsapps, blackberry messenger (bbm),以及互联网论坛如Kaskus作为有效的沟通工具来获得社会的支持。在相对较短的时间内,社交媒体可以聚集大量的追随者。志愿者和支持者使用社交媒体不仅作为宣传总统和副总统候选人的手段,而且还进行黑色运动和负面运动来攻击和打倒对手。社交网络社区动态具有流动性、巨大的个人自由度、任何人都可以利用、任何兴趣等特点。Kaskus作为一个社交网站具有互动性和非常多样化的表达方式。Kaskus充满了力量的动力,可以引起有关社会生计的变化。本研究的目的是确定总统候选人之一佐科·维多多(Joko Widodo)在总统竞选期间(2014年6月5日至7月5日)在Kaskus论坛上的政治传播动态。研究方法采用定性法和内容分析法。研究得出结论,社交媒体获得的政治传播结果只能产生选民的信任,而不能成为获胜的因素。
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引用次数: 0
STUDI EMPIRIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGUNGKAPAN SOSIAL DAN LINGKUNGAN PERUSAHAAN MANUFAKTUR DENGAN MEKANISME CORPORATE GOVERNANCE SEBAGAI VARIABEL PEMODERASI 企业治理机制作为建模变量影响生产环境的经验研究因素
Pub Date : 2017-04-28 DOI: 10.20473/JEBA.V27I12017.5574
Putu Sukma Kurniawan
Tujuan penelitian ini adalah untuk mengetahui pengaruh profitabilitas perusahaan, struktur modal perusahaan, ukuran perusahaan, dan manajemen laba terhadap pengungkapan sosial dan lingkungan perusahaan pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia dan melihat peran mekanisme corporate governance sebagai variabel pemoderasi dalam pengaruh tersebut.Populasi dalam penelitian ini sebanyak 74 perusahaan. Periode pengamatan dimulai pada tahun 2008-2012. Pengukuran mekanisme corporate governance menggunakan analisis faktor. Metode statistik yang digunakan adalah analisis regresi moderasi (MRA).Hasil penelitian menunjukkan bahwa profitabilitas perusahaan dan ukuran perusahaan berpengaruh positif terhadap pengungkapan sosial dan lingkungan perusahaan, struktur modal perusahaan berpengaruh negatif terhadap pengungkapan sosial dan lingkungan perusahaan, dan manajemen laba tidak berpengaruh terhadap pengungkapan sosial dan lingkungan perusahaan. Penelitian ini menunjukkan bahwa mekanisme corporate governance sebagai variabel moderasi tidak mampu memperkuat pengaruh profitabilitas perusahaan, struktur modal perusahaan, ukuran perusahaan, dan manajemen laba terhadap pengungkapan sosial dan lingkungan perusahaan. 
本研究旨在确定企业盈利能力、企业资本结构、企业规模和利润管理对印尼证券交易所上市制造公司的社会和环境披露的影响,并将公司治理机制视为影响模型建构变量的作用。这项研究的人口有74家公司。观测周期始于2008年至2012年。使用因子分析来衡量公司治理机制。使用的统计方法是温和回归分析(MRA)。研究结果表明,企业盈利能力和企业规模对企业的社会和环境披露、企业资本结构、对企业社会和环境的负面影响以及利润管理对企业社会和环境的不影响。该研究表明,公司治理作为温和变量的机制无法扩大公司盈利能力、企业资本结构、企业规模和企业环境管理的影响。
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引用次数: 2
PENGARUH UMUR, GENDER, DAN PENDIDIKAN TERHADAP PERILAKU RISIKO AUDITOR DALAM KONTEKS AUDIT ATAS LAPORAN KEUANGAN 年龄、性别和教育对审计师风险行为的影响,在审计财务报告的背景下
Pub Date : 2017-04-28 DOI: 10.20473/JEBA.V27I12017.5575
T. R. Wirosari
ABSTRACTThis research aims to examines and proves the influence of auditor’s risk behavior generated by age, gender, and education. This is important because risk is the main focus on Professional Standard on Auditing (PSA) as auditor guidance to audit of financial statement, so it is important to examine that auditor perception and propensity to face that risk.This study is a quantitative approach, which respondents are auditors involved in the audit of financial statements in Indonesian. The data was collected using a questionnaire Ionescu & Turlea (2011). This research using age (X1), gender (X2), and education (X3) as independent variable and auditor’s risk behavior (Y) as dependent variable. Hypothesis testing was performed using multiple linear regression with a 5% significance level. The result show age has a positive and significant influence on auditor’s risk behavior, in a financial audit context, while gender and education has not significant influence on auditor’s risk behavior.
摘要本研究旨在检验和证明年龄、性别和教育程度对审计人员风险行为的影响。这一点很重要,因为风险是审计专业标准(PSA)作为审计人员对财务报表审计的指导的主要焦点,因此检查审计人员对风险的感知和倾向是很重要的。本研究是一个定量的方法,其中受访者是审计人员参与审计的财务报表在印尼。数据是通过问卷调查Ionescu & Turlea(2011)收集的。本研究以年龄(X1)、性别(X2)、教育程度(X3)为自变量,以审计师的风险行为(Y)为因变量。采用多元线性回归进行假设检验,显著性水平为5%。结果表明,在财务审计背景下,年龄对审计师的风险行为有显著的正向影响,而性别和教育程度对审计师的风险行为没有显著影响。
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引用次数: 1
PENGARUH MOTIVASI DAN STRES KERJA TERHADAP KINERJA DENGAN KETERLIBATAN KERJA SEBAGAI VARIABEL INTERVENING ( STUDI PADA KARYAWAN BAGIAN PRODUKSI ) PT. FITRAFOOD INTERNATIONAL 职业动力和压力对工作表现的影响,以及PT. FITRAFOOD INTERNATIONAL的工作参与变量
Pub Date : 2017-04-28 DOI: 10.20473/jeba.V27I12017.5510
Darrylia Jennyfer Darwin
Tujuan dari penelitian ini adalah untuk mengetahui adanya pengaruh motivasi dan stress kerja terhadap kinerja dengan keterlibatan kerja sebagai variable intervening (studi pada karyawan bagian produksi) PT. Fitra Food International yang berjumlah 102 orang. Metode pengumpulan data yang digunakan dalam penelitian ini membaca literature- literature dan penelitian sebelumnya dan penyebaran kuesioner. Data yang dianalisis dari hasil tersebut diolah dengan path analisis. Pengujian validitas dilakukan dengan bantuan SPSS 16.0 for windows dan model pengukuran yang diperoleh dari pengolahan data menggunakan AMOS yang menunjukkan hasil penelitian menunjukkan bahwa variable motivasi kerja berpengaruh signifikan terhadap keterlibatan kerja, kemudian variable stress kerja berpengaruh signifikan terhadap keterlibatan kerja, lalu variable keterlibatan kerja berpengaruh signifikan terhadap kinerja karyawan, kemudian variable motivasi kerja berpengaruh signifikan terhadap kinerja karyawan dan variable stress kerja berpengaruh signifikan kinerja karyawan. Kata kunci: motivasi, stress kerja, kinerja, keterlibatan kerja
本研究的目的是确定工作动机和压力对工作表现的影响,以及102位PT Fitra Food International的兼容性研究。本研究采用的数据收集方法是阅读以前的文献和研究以及问卷调查的传播。这些结果的数据是用路径分析的。通过SPSS援助的有效性测试16 . 0 for windows和测量模型的加工使用的阿摩司的数据显示,研究结果表明,可变参与有重大影响工作的动力,然后可变压力参与有重大影响工作,然后可变参与工作对员工的表现产生了重大影响,工作动机的可变性对员工的表现有很大的影响,工作压力的可变性对员工的表现也有很大的影响。关键词:动力、工作压力、表现、工作参与
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引用次数: 1
TEKNIK MENGUNGKAP TAX FRAUD 揭示混合欺诈的技术
Pub Date : 2017-04-28 DOI: 10.20473/JEBA.V27I12017.5576
Wawan Hermansyah
Fraud is an array of irregularities and illegal act characterized by intention deception. The purpose of this study is to formulate revealed techniques of tax fraud using indirect and direct technique. 1). Indirect technique use vertical analysis, horisontal analysis, and ratio analysis technique, and 2). Direct technique use physics test. The development of this issue can be a solution for tax fraud’s problem in Indonesia. Otherwise, the study is only concerned to find sales transactions without value added tax and sales transactions that only paid a part to treasury find.This study is qualitative research with the Source of research data are balance, income statement, and cash flows statement. The method of collecting data use participation of observation. And then analysis of research data use hermeneutics.These result indicate that vertical test analysis technique and horizontal analysis technique have significant percentage and ratio analysis techniques showed indications of fraud with score M > 5,24. Besides, based on the result of physical tests showed that PT. NN less deposit the tax obligatios and hasn’t paid value added tax to treasury fund.
欺诈是以故意欺骗为特征的一系列违法违规行为。本研究的目的是利用间接和直接技术来制定税务欺诈的揭露技术。1)间接技术采用垂直分析、水平分析和比值分析技术;2)直接技术采用物理测试。这个问题的发展可以解决印尼的税务欺诈问题。否则,本研究只关注没有增值税的销售交易和只向国库缴纳部分税款的销售交易。本研究是定性研究,研究数据的来源是余额、损益表和现金流量表。数据收集方法采用参与式观察。然后运用解释学对研究数据进行分析。这些结果表明,垂直测试分析技术和水平测试分析技术具有显著的百分比,比率分析技术显示出欺诈迹象,得分M > 5,24。此外,根据实物测试结果,PT. NN公司少缴了纳税义务,没有向国库基金缴纳增值税。
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引用次数: 0
ANALISIS HUBUNGAN VARIABEL MONETER DI INDONESIA SEBELUM DAN SESUDAH PENERAPAN KEBIJAKAN INFLATION TARGETING FRAMEWORK (ITF) PERIODE (1991.1-2010.4)
Pub Date : 2017-04-28 DOI: 10.20473/JEBA.V27I12017.5419
Dhaniar Aji Anggoro
Penelitian ini dilakukan untuk meneliti hubungan variabel moneter di Indonesia sebelum dan sesudah penerapan inflation targeting framework (ITF) yang terbagi dalam dua periode yaitu 1991.1-2000.4 dan 2001.1-2010.4. Tulisan ini secara khusus meneliti hubungan masing-masing variabel yaitu nilai tukar, tingkat suku bunga dan M2 terhadap inflasi pada kedua periode dengan menggunakan model vector error correction model (VECM), hasil dari penelitian ini menunjukkan bahwa adanya respon yang berbeda oleh inflasi terhadap masing-masing variabel sebelum dan sesudah penerapan ITF dimana respon terhadap nilai tukar cenderung positif sebelum penerapan ITF dan memiliki kontribusi shock yang besar berbeda dengan sesudah penerapan ITF dimana kontribusi shock terhadap inflasi jauh lebih kecil,sedangkan  pada variabel tingkat suku bunga respon inflasi cenderung berfluktuasi sebelum penerapan ITF dan cenderung negatif setelah penerapan ITF dan kontribusi shock terhadap inflasi jauh lebih besar dibandingkan dengan variabel yang lain.Kata kunci:Kebijakan Moneter Indonesia, Inflation Targeting Framework (ITF), Vector Error Correction Model (VECM),M2,Tingkat Suka Bunga, Nilai Tukar.
本研究是为了在印度尼西亚研究货币变量关系之前和之后将其分为1991年1-2000年和2001年1-2010年2 - 4个时期。这篇文章专门研究了两个时期的汇率、利率和M2与通胀的关系,分别使用向量错误校正模型(VECM),这项研究的结果表明,有各自不同的通货膨胀反应前后应用在ITF反应变量之前汇率倾向于积极应用ITF和不同有很大的贡献,震惊之后应用在ITF贡献对通货膨胀的冲击要小得多,而对利率反应通货膨胀倾向于变量波动之前应用ITF和倾向于消极之后ITF的实施和通货膨胀的冲击贡献远远大于其他变量。关键词:印尼货币政策,扩大框架目标(ITF), Vector错误校正模型(VECM),M2,利率,汇率。
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引用次数: 0
LUAS PENGUNGKAPAN SUKARELA, ASIMETRI INFORMASI,DAN BIAYA MODAL EKUITAS 自愿披露、信息不对称和股本成本
Pub Date : 2017-04-28 DOI: 10.20473/jeba.V27I12017.5512
Novita Adeliana Darma
This study examines the effect of voluntary disclosure on the cost of equity capita lwith information asymmetry as an intervening variablein manufacturing companies listed in Indonesia Stock Exchange in the period of 2008-2012. The total population of this study were 203 companies. The research hypotheses were tested using path analysis model with unbalanced panel data. The study concluded that the voluntary disclosure had indirect effect on the cost of equity capital by the information asymmetry as an intervening variable.Keywords: Voluntary Disclosure, InformationAsymmetry, Cost Of EquityCapital
本研究以信息不对称为中介变量,考察了2008-2012年印尼证券交易所上市制造企业自愿披露对股权资本成本的影响。本次研究的总人数为203家公司。采用非平衡面板数据的通径分析模型对研究假设进行检验。研究发现,自愿性披露通过信息不对称作为中介变量对权益资本成本产生间接影响。关键词:自愿披露、信息不对称、股权资本成本
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引用次数: 3
PENGARUH PERSEPSI KEADILAN REMUNERASI TERHADAP KINERJA PELAYANAN PEGAWAI PADA BADAN KEPEGAWAIAN DAERAH PROVINSI JAWA TIMUR 减法对东爪哇省雇员服务表现的影响
Pub Date : 2017-04-28 DOI: 10.20473/jeba.v27i12017.39-58
Angga Fitri Valina Hartono
Sampai dengan saat ini remunerasi di lingkungan Pemerintah dirasa masih menimbulkan kecemburuan di antara para pegawai, hal ini terkait juga dengan penilaian kinerja yang dilakukan dengan DP3 yang notabene penilaiannya secara subjektif dan terkesan formalitas saja. Penelitian ini bertujuan menguji pengaruh persepsi keadilan remunerasi yang dirasakan oleh pegawai terhadap kinerja pelayanan yang mereka berikan, baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif.    Hasil penelitian menunjukkan bahwa secara bersama-sama persepsi keadilan remunerasi mempengaruhi kinerja pelayanan pegawai. Semakin tinggi tingkat persepsi pegawai atas keadilan remunerasi maka semakin tinggi kinerja pelayanan yang mereka berikan karena persepsi yang positif akan memberikan dampak yang positif pula terhadap suatu objek. Secara parsial persepsi keadilan distributif dan keadilan prosedural memiliki hubungan yang positif dengan kinerja pelayanan, sedangkan persepsi keadilan interaksional berhubungan negatif dengan kinerja pelayanan. Keadilan distributif menjadi prediktor terbaik dari kinerja pelayanan pegawai. Kata kunci: Keadilan organisasional, remunerasi, kinerja pelayanan
到目前为止,政府环境的重新分配仍然会引起员工的嫉妒,这也与DP3所做的绩效评估有关,而这些评估只是主观的、仪式化的。本研究旨在测试员工对服务表现的部分和同时的薪酬印象的影响。这项研究采用定量方法。研究结果表明,共同的认知薪酬影响员工的工作表现。员工对薪酬正义的感知水平越高,他们提供的服务表现就越高,因为积极的感知会对物体产生积极的影响。部分分配司法感知和程序性正义与服务表现有积极的关系,而相互正义感知与服务表现则有负面的关系。分配正义成为员工服务表现最好的预测因素。关键词:组织正义、报酬、服务表现
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引用次数: 0
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