Pub Date : 2022-05-30DOI: 10.20473/jeba.v32i12022.70-80
Ida Ayu Iswari Pidada, Ni Wayan Supartyani
Introduction: This study examines the effectiveness of e-WOM and brand ambassador toward purchase intention of Sasa product through the promotion of “Jejak Rasa” web series. The number of millennials, especially in Bali, is a driving factor for the rapid development of digital technology. Almost half of Indonesia's population has implemented the marketing process with digital marketing in their daily lives. Methods: This study will focus more on electronic word of mouth and brand ambassadors who are used as intermediaries in making purchase intentions of a product. PT. Sasa Inti will be used as an object in this study because the marketing strategy it uses has innovations that seek to continue to grow. In a customer-oriented business industry, creative and innovative marketing processes are very influential in attracting buyers' intentions. Data collection was using accidental sampling technique and tested using multiple linear regression analysis. Results: Results show electronic word of mouth has a significant positive effect on purchase intention, the brand ambassador has a significant positive effect on purchase intention, also the electronic word of mouth and brand ambassadors together have a significant effect on purchase intentions. Conclusion and suggestion: Therefore, the study was conducted to provide readers with the understanding of the effect of electronic word of mouth, brand ambassador and purchase intention in Bali. For practitioners, this research is useful in finding out the things that build purchase intention as measured by electronic word of mouth and brand ambassador in PT. Sasa Inti. Thus, other companies can develop their marketing strategy based of the result of this study.
前言:本研究通过对“捷捷乐”网络系列的推广，考察e-口碑和品牌大使对莎莎产品购买意愿的影响。千禧一代的数量，尤其是在巴厘岛，是数字技术快速发展的一个驱动因素。几乎一半的印尼人在日常生活中使用数字营销来实施营销过程。方法:本研究将更多地关注电子口碑和品牌大使，他们被用作产品购买意愿的中介。PT. Sasa Inti将被用作本研究的对象，因为它使用的营销策略具有寻求持续增长的创新。在以客户为导向的商业行业中，创造性和创新性的营销过程对吸引买家的意向非常有影响力。数据采集采用随机抽样技术，并采用多元线性回归分析进行检验。结果:结果显示电子口碑对购买意愿有显著的正向影响，品牌大使对购买意愿有显著的正向影响，并且电子口碑和品牌大使共同对购买意愿有显著的正向影响。结论与建议:因此，本研究旨在让读者了解电子口碑、品牌大使和购买意愿在巴厘岛的影响。对于从业者而言，本研究有助于发现莎莎英迪电子口碑和品牌大使测量的购买意愿的构建因素。因此，其他公司可以根据本研究的结果制定他们的营销策略。
{"title":"GAINING PURCHASE INTENTION BY ELECTRONIC WORD OF MOUTH AND BRAND AMBASSADOR","authors":"Ida Ayu Iswari Pidada, Ni Wayan Supartyani","doi":"10.20473/jeba.v32i12022.70-80","DOIUrl":"https://doi.org/10.20473/jeba.v32i12022.70-80","url":null,"abstract":"Introduction: This study examines the effectiveness of e-WOM and brand ambassador toward purchase intention of Sasa product through the promotion of “Jejak Rasa” web series. The number of millennials, especially in Bali, is a driving factor for the rapid development of digital technology. Almost half of Indonesia's population has implemented the marketing process with digital marketing in their daily lives. \u0000Methods: This study will focus more on electronic word of mouth and brand ambassadors who are used as intermediaries in making purchase intentions of a product. PT. Sasa Inti will be used as an object in this study because the marketing strategy it uses has innovations that seek to continue to grow. In a customer-oriented business industry, creative and innovative marketing processes are very influential in attracting buyers' intentions. Data collection was using accidental sampling technique and tested using multiple linear regression analysis. \u0000Results: Results show electronic word of mouth has a significant positive effect on purchase intention, the brand ambassador has a significant positive effect on purchase intention, also the electronic word of mouth and brand ambassadors together have a significant effect on purchase intentions. \u0000Conclusion and suggestion: Therefore, the study was conducted to provide readers with the understanding of the effect of electronic word of mouth, brand ambassador and purchase intention in Bali. For practitioners, this research is useful in finding out the things that build purchase intention as measured by electronic word of mouth and brand ambassador in PT. Sasa Inti. Thus, other companies can develop their marketing strategy based of the result of this study.","PeriodicalId":336211,"journal":{"name":"Jurnal Ekonomi dan Bisnis Airlangga","volume":"297 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122797516","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-30DOI: 10.20473/jeba.v32i12022.38-53
Janaska Nurrachmat, Prani Sastiono
Introduction: The purpose of this study is to investigate the relationship between risk aversion and spending in children’s education. Spending in children’s education can be classified as an investment with uncertain outcomes and the return might yield in a relatively long time. It is predicted in this study that risk aversion will have negative impact on spending in children’s education. Methods: This study uses IFLS data and two-period panel regression. Multiple time periods are applied to demonstrate time-varying risk aversion. Results: The results suggest that lower degree of parental risk aversion increases the spending on children’s education, which confirms the theory. Conclusion and suggestion: The result showed that risk aversion significantly affects the spending on children’s education. As a consequence, the government should provide clear information about how important an education is, especially a higher degree. Providing the information may drive the parent to not view education for children as a risky investment.
{"title":"PARENTAL RISK AVERSION AND INVESTMENT IN CHILDREN’S EDUCATION","authors":"Janaska Nurrachmat, Prani Sastiono","doi":"10.20473/jeba.v32i12022.38-53","DOIUrl":"https://doi.org/10.20473/jeba.v32i12022.38-53","url":null,"abstract":"Introduction: The purpose of this study is to investigate the relationship between risk aversion and spending in children’s education. Spending in children’s education can be classified as an investment with uncertain outcomes and the return might yield in a relatively long time. It is predicted in this study that risk aversion will have negative impact on spending in children’s education. \u0000Methods: This study uses IFLS data and two-period panel regression. Multiple time periods are applied to demonstrate time-varying risk aversion. \u0000Results: The results suggest that lower degree of parental risk aversion increases the spending on children’s education, which confirms the theory. \u0000Conclusion and suggestion: The result showed that risk aversion significantly affects the spending on children’s education. As a consequence, the government should provide clear information about how important an education is, especially a higher degree. Providing the information may drive the parent to not view education for children as a risky investment.","PeriodicalId":336211,"journal":{"name":"Jurnal Ekonomi dan Bisnis Airlangga","volume":"102 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132935447","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-30DOI: 10.20473/jeba.v32i12022.93-102
Emi Munawaroh, Rianto
Introduction: This study was conducted to examine the effect of trust in brand (brand characteristic, company characteristic, and customer - brand characteristic) on brand loyalty in hospital patients. Methods: The method used in this study is a quantitative descriptive research method with a multiple linear regression analysis approach using 100 respondents who have used the services of RSUD Dr. Sudirman Kebumen. Results: The results of this study indicate that trust in brand has a positive effect on brand loyalty, either partially for each dimension of brand characteristic, company characteristic, and customer-brand characteristic or simultaneously. Furthermore, customer-brand characteristic is the dominant variable even though the difference is not great. Therefore, it can be concluded that, in building brand loyalty, it requires building trust from the brand with characteristics starting from the brand itself, and how the patient's relationship with the brand is established. Conclusion and suggestion The author finds that building brand loyalty in service companies, especially health services at regional companies, requires good brand trust management. This is a new finding because previous research has focused on goods industry. Brand loyalty is focused not only on a tangible product industry, but even health service companies need good brand awareness, especially trust, to be able to maintain customer loyalty to the brand.
{"title":"BRAND TRUST AND CUSTOMER LOYALITY IN SERVICE COMPANIES HEALTH","authors":"Emi Munawaroh, Rianto","doi":"10.20473/jeba.v32i12022.93-102","DOIUrl":"https://doi.org/10.20473/jeba.v32i12022.93-102","url":null,"abstract":"Introduction: This study was conducted to examine the effect of trust in brand (brand characteristic, company characteristic, and customer - brand characteristic) on brand loyalty in hospital patients. \u0000Methods: The method used in this study is a quantitative descriptive research method with a multiple linear regression analysis approach using 100 respondents who have used the services of RSUD Dr. Sudirman Kebumen. \u0000Results: The results of this study indicate that trust in brand has a positive effect on brand loyalty, either partially for each dimension of brand characteristic, company characteristic, and customer-brand characteristic or simultaneously. Furthermore, customer-brand characteristic is the dominant variable even though the difference is not great. Therefore, it can be concluded that, in building brand loyalty, it requires building trust from the brand with characteristics starting from the brand itself, and how the patient's relationship with the brand is established. \u0000Conclusion and suggestion The author finds that building brand loyalty in service companies, especially health services at regional companies, requires good brand trust management. This is a new finding because previous research has focused on goods industry. Brand loyalty is focused not only on a tangible product industry, but even health service companies need good brand awareness, especially trust, to be able to maintain customer loyalty to the brand.","PeriodicalId":336211,"journal":{"name":"Jurnal Ekonomi dan Bisnis Airlangga","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121453856","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-30DOI: 10.20473/jeba.v32i12022.10-18
Septya Ari Wijaya, Mayroza Wiska, Yesi Gusteti
Introduction: CSR is very active role in overcoming the impact of the production process, as well as the welfare of the community around the company. This study wants to analyze the external and internal factors of CSR implementation in improving the welfare of the community by taking research at PT PLN (Persero) South Sumatra Generation Main Unit, Ombilin Generation Implementing Unit in Sijantang, Talawi District, Sawahlunto City, West Sumatra Province. Methods: This study uses quantitative methods with multiple linear regression analysis. A sample of 379 in this study was taken from three of the eleven villages in the Talawi sub-district of Sawahtulo city. The three villages are Salak Village, Sijantang Village, and Talawi Hili Village, due to the three villages received CSR funding from PLTU Ombilin. Data and questionnaires were distributed in April – June 2021. Results: Internal factors (primary measures and effectiveness) and external factors affect welfare in the implementation of CSR in Salak village, Sijantang village and Talawi Hili village at PT PLN (Persero), the Southern Sumatra generation main unit, the ombilin generation implementing unit. Conclusion and suggestion: A company in implementing its Corporate Social Responsibility (CSR) program must be serious about the interests of the community and the surrounding environment. In applying the concept of Corporate Social Responsibility (CSR), it can also be done jointly by inviting the government and community representatives to conceptualize the series of processes, start from program design or planning, program implementation, program monitoring, program evaluation up to reporting.
企业社会责任是非常积极的作用，克服生产过程的影响，以及公司周围的社会福利。本研究以西苏门答腊省Sawahlunto市Talawi区Sijantang的PT PLN (Persero) South Sumatra发电主机组、Ombilin发电实施机组为研究对象，分析实施企业社会责任对改善社区福利的外部和内部因素。方法:采用多元线性回归分析的定量方法。在这项研究中，379人的样本取自萨瓦图洛市塔拉维街道11个村庄中的3个。这三个村庄分别是Salak村、Sijantang村和Talawi Hili村，因为这三个村庄获得了PLTU Ombilin的企业社会责任资助。数据和问卷于2021年4月至6月分发。结果:在南苏门答腊发电主体单位、南苏门答腊发电实施单位PT PLN (Persero)的Salak村、Sijantang村和Talawi Hili村，影响企业社会责任实施福利的内部因素(主要措施和有效性)和外部因素。结论与建议:公司在实施企业社会责任(CSR)计划时，必须认真考虑社区和周围环境的利益。在运用企业社会责任(CSR)概念时，也可以通过邀请政府和社区代表概念化从项目设计或规划、项目实施、项目监测、项目评估到报告的一系列过程来共同完成。
{"title":"ANALYSIS OF EXTERNAL AND INTERNAL FACTORS OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IMPLEMENTATION IN IMPROVING COMMUNITY WELFARE","authors":"Septya Ari Wijaya, Mayroza Wiska, Yesi Gusteti","doi":"10.20473/jeba.v32i12022.10-18","DOIUrl":"https://doi.org/10.20473/jeba.v32i12022.10-18","url":null,"abstract":"Introduction: CSR is very active role in overcoming the impact of the production process, as well as the welfare of the community around the company. This study wants to analyze the external and internal factors of CSR implementation in improving the welfare of the community by taking research at PT PLN (Persero) South Sumatra Generation Main Unit, Ombilin Generation Implementing Unit in Sijantang, Talawi District, Sawahlunto City, West Sumatra Province. \u0000Methods: This study uses quantitative methods with multiple linear regression analysis. A sample of 379 in this study was taken from three of the eleven villages in the Talawi sub-district of Sawahtulo city. The three villages are Salak Village, Sijantang Village, and Talawi Hili Village, due to the three villages received CSR funding from PLTU Ombilin. Data and questionnaires were distributed in April – June 2021. \u0000Results: Internal factors (primary measures and effectiveness) and external factors affect welfare in the implementation of CSR in Salak village, Sijantang village and Talawi Hili village at PT PLN (Persero), the Southern Sumatra generation main unit, the ombilin generation implementing unit. \u0000Conclusion and suggestion: A company in implementing its Corporate Social Responsibility (CSR) program must be serious about the interests of the community and the surrounding environment. In applying the concept of Corporate Social Responsibility (CSR), it can also be done jointly by inviting the government and community representatives to conceptualize the series of processes, start from program design or planning, program implementation, program monitoring, program evaluation up to reporting.","PeriodicalId":336211,"journal":{"name":"Jurnal Ekonomi dan Bisnis Airlangga","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127419189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-30DOI: 10.20473/jeba.v32i12022.1-9
Hesmita, Fenisi Resty, Kelik Purwanto
Introduction: The Circular Letter of the Minister of PAN-RB No. 19 of 2020 concerning Adjustment of the Work System of State Civil Apparatus (ASN) in Efforts to Prevent Covid-19 in Government Agencies is intended as a guideline for Government Agencies in carrying out official duties by working at home for Apparatus State Civil Service as an effort to prevent and minimize the spread of Covid-19. This study aims to analyze and determine the effect of implementing Work From Home on the Work Effectiveness of Employees of the Department of Culture, Tourism, Youth and Sports, Dharmasraya Regency. Among other things, the purpose of this research is to analyze the effect of professionalism on the work effectiveness of employees at the Department of Culture, Tourism, Youth and Sports, Dharmasraya Regency. Methods: This study uses quantitative methods, and the sample in this study is 60 using non-probability sampling technique. Results: Work From Home has a significant effect in this study on the effectiveness of employees' work, and the Professionalism variable has a significant effect in this study on the effectiveness of employees' work. Work professionalism is based on effective and efficient principles that will improve employee performance. Conclusion and suggestion: For the Department of Culture, Tourism, Youth and Sports, Dharmasraya Regency needs to continue to improve the professionalism and work effectiveness of employees when doing the work that has been given, both when working from home or when working directly in the office in order to achieve the goals that have been set and that they can be implemented effectively and efficiently.
{"title":"WORK FROM HOME APPLICATION AND PROFESSIONALISM ON EMPLOYEE EFFECTIVENESS","authors":"Hesmita, Fenisi Resty, Kelik Purwanto","doi":"10.20473/jeba.v32i12022.1-9","DOIUrl":"https://doi.org/10.20473/jeba.v32i12022.1-9","url":null,"abstract":"Introduction: The Circular Letter of the Minister of PAN-RB No. 19 of 2020 concerning Adjustment of the Work System of State Civil Apparatus (ASN) in Efforts to Prevent Covid-19 in Government Agencies is intended as a guideline for Government Agencies in carrying out official duties by working at home for Apparatus State Civil Service as an effort to prevent and minimize the spread of Covid-19. This study aims to analyze and determine the effect of implementing Work From Home on the Work Effectiveness of Employees of the Department of Culture, Tourism, Youth and Sports, Dharmasraya Regency. Among other things, the purpose of this research is to analyze the effect of professionalism on the work effectiveness of employees at the Department of Culture, Tourism, Youth and Sports, Dharmasraya Regency. \u0000Methods: This study uses quantitative methods, and the sample in this study is 60 using non-probability sampling technique. \u0000Results: Work From Home has a significant effect in this study on the effectiveness of employees' work, and the Professionalism variable has a significant effect in this study on the effectiveness of employees' work. Work professionalism is based on effective and efficient principles that will improve employee performance. \u0000Conclusion and suggestion: For the Department of Culture, Tourism, Youth and Sports, Dharmasraya Regency needs to continue to improve the professionalism and work effectiveness of employees when doing the work that has been given, both when working from home or when working directly in the office in order to achieve the goals that have been set and that they can be implemented effectively and efficiently.","PeriodicalId":336211,"journal":{"name":"Jurnal Ekonomi dan Bisnis Airlangga","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132644733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-30DOI: 10.20473/jeba.v32i12022.54-69
Ikhsanul Rizki, S. Zulaikha
Introduction: The mosque has many roles and functions, one of which is economic empowerment. As a place for economic empowerment, mosques must play a role in the economic recovery of people who have experienced adversity during the Covid-19 pandemic. This study aims to find out how is the role of mosques in the community's economy during the Covid-19 pandemic. Methods: The research used a qualitative method with a case study approach. Results: The results of the study show that the Jogokariyan Mosque has succeeded in recovering the community's economy during the pandemic with various programs. These programs are given to the poor in the form of basic necessities and given to MSME actors by holding people's markets; mosques help market participants by providing Al-Qardh loans, providing education about entrepreneurship, and providing free shopping vouchers for the poor and mosque congregations to stimulate sales of people's market participants. Conclusion and suggestion: Mosque administrators must work better in managing their mosques so that mosques can maximize their roles and functions and not only be used as places of worship. The role and function of the mosque can solve all the problems of the congregation.
{"title":"THE ROLE OF MOSQUES IN COMMUNITY ECONOMIC RECOVERY DURING THE COVID-19 PANDEMIC","authors":"Ikhsanul Rizki, S. Zulaikha","doi":"10.20473/jeba.v32i12022.54-69","DOIUrl":"https://doi.org/10.20473/jeba.v32i12022.54-69","url":null,"abstract":"Introduction: The mosque has many roles and functions, one of which is economic empowerment. As a place for economic empowerment, mosques must play a role in the economic recovery of people who have experienced adversity during the Covid-19 pandemic. This study aims to find out how is the role of mosques in the community's economy during the Covid-19 pandemic. \u0000Methods: The research used a qualitative method with a case study approach. \u0000Results: The results of the study show that the Jogokariyan Mosque has succeeded in recovering the community's economy during the pandemic with various programs. These programs are given to the poor in the form of basic necessities and given to MSME actors by holding people's markets; mosques help market participants by providing Al-Qardh loans, providing education about entrepreneurship, and providing free shopping vouchers for the poor and mosque congregations to stimulate sales of people's market participants. \u0000Conclusion and suggestion: Mosque administrators must work better in managing their mosques so that mosques can maximize their roles and functions and not only be used as places of worship. The role and function of the mosque can solve all the problems of the congregation.","PeriodicalId":336211,"journal":{"name":"Jurnal Ekonomi dan Bisnis Airlangga","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125355687","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-30DOI: 10.20473/jeba.v32i12022.28-37
Musliha
Introduction: The tourism sector has now developed into the largest industry for economic growth in Indonesia; this can be seen from the increasing development of the number of tourist visits, both domestic and foreign tourists. The purpose of this study was to determine the impact of the existence of the Sikembang Park tourist attraction on the socioeconomics of business actors in Kembanglangit Village. Methods: The method used in this study is a descriptive method with a qualitative approach. Results: The results of this study are that the Sikembang Park tourist attraction has a positive impact in terms of economy and socio-culture. The economic impact is to increase income and create jobs and business opportunities. As well as the impact on the social life, namely a closer relationship between the people of Kembanglangit Village.Conclusion and suggestion: Based on the discussion regarding the Impact of the Existence of the Sikembang Park Tourism Object on the Socio-Economic Condition of Business Actors in Kembanglangit Village, it can be concluded that the existence of the Sikembang Park tourism object has a positive impact on the community's economic activities which consist of increasing income and opening up job opportunities and business opportunities. Communities around tourist sites get additional work as food and beverage traders. In addition, the Sikembang Park tourist attraction also has an impact on the social life of the Kembanglangit Village community, namely by creating a closer relationship between the people in Kembanglangit Village.
{"title":"SOCIAL ECONOMIC ANALYSIS OF THE TOURISM SECTOR","authors":"Musliha","doi":"10.20473/jeba.v32i12022.28-37","DOIUrl":"https://doi.org/10.20473/jeba.v32i12022.28-37","url":null,"abstract":"Introduction: The tourism sector has now developed into the largest industry for economic growth in Indonesia; this can be seen from the increasing development of the number of tourist visits, both domestic and foreign tourists. The purpose of this study was to determine the impact of the existence of the Sikembang Park tourist attraction on the socioeconomics of business actors in Kembanglangit Village. \u0000Methods: The method used in this study is a descriptive method with a qualitative approach. \u0000Results: The results of this study are that the Sikembang Park tourist attraction has a positive impact in terms of economy and socio-culture. The economic impact is to increase income and create jobs and business opportunities. As well as the impact on the social life, namely a closer relationship between the people of Kembanglangit Village.Conclusion and suggestion: Based on the discussion regarding the Impact of the Existence of the Sikembang Park Tourism Object on the Socio-Economic Condition of Business Actors in Kembanglangit Village, it can be concluded that the existence of the Sikembang Park tourism object has a positive impact on the community's economic activities which consist of increasing income and opening up job opportunities and business opportunities. Communities around tourist sites get additional work as food and beverage traders. In addition, the Sikembang Park tourist attraction also has an impact on the social life of the Kembanglangit Village community, namely by creating a closer relationship between the people in Kembanglangit Village.","PeriodicalId":336211,"journal":{"name":"Jurnal Ekonomi dan Bisnis Airlangga","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125431618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-30DOI: 10.20473/jeba.v32i12022.81-92
Yan Putra Timur, S. Herianingrum
Introduction: This study aims to examine the effect of entrepreneurship education based on the business history of the Prophet Muhammad on the intentions, motivation and knowledge of generation Z Muslims to become entrepreneurs. Methods: The research approach used in this research is quantitative, using the PLS-SEM method as the evaluation model. Questionnaires were given to 100 respondents from East Java with Generation Z criteria and were Muslim. Results: The results show that entrepreneurship education based on the business history of the Prophet Muhammad has a positive influence on the intentions and motivation of generation Z Muslims to become entrepreneurs. Likewise, entrepreneurial knowledge has a positive influence on the intentions and motivation of Generation Z Muslims for entrepreneurship and entrepreneurial motivation variables do not positively influence intentions to become entrepreneurs. Conclusion and suggestion: These results indicate that entrepreneurship education based on the business history of the Prophet Muhammad has very significant potential in efforts to increase the number of entrepreneurs in Indonesia through increasing intention and motivation. The delivery of material can also use digital media and invite endorsers such as scholars or entrepreneurs related to Muslim entrepreneurs who apply Islamic values in their business and are widely known by Generation Z.
{"title":"THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION ON ENTREPRENEURIAL INTENTIONS IN GENERATION Z MUSLIM","authors":"Yan Putra Timur, S. Herianingrum","doi":"10.20473/jeba.v32i12022.81-92","DOIUrl":"https://doi.org/10.20473/jeba.v32i12022.81-92","url":null,"abstract":"Introduction: This study aims to examine the effect of entrepreneurship education based on the business history of the Prophet Muhammad on the intentions, motivation and knowledge of generation Z Muslims to become entrepreneurs. \u0000Methods: The research approach used in this research is quantitative, using the PLS-SEM method as the evaluation model. Questionnaires were given to 100 respondents from East Java with Generation Z criteria and were Muslim. \u0000Results: The results show that entrepreneurship education based on the business history of the Prophet Muhammad has a positive influence on the intentions and motivation of generation Z Muslims to become entrepreneurs. Likewise, entrepreneurial knowledge has a positive influence on the intentions and motivation of Generation Z Muslims for entrepreneurship and entrepreneurial motivation variables do not positively influence intentions to become entrepreneurs. \u0000Conclusion and suggestion: These results indicate that entrepreneurship education based on the business history of the Prophet Muhammad has very significant potential in efforts to increase the number of entrepreneurs in Indonesia through increasing intention and motivation. The delivery of material can also use digital media and invite endorsers such as scholars or entrepreneurs related to Muslim entrepreneurs who apply Islamic values in their business and are widely known by Generation Z.","PeriodicalId":336211,"journal":{"name":"Jurnal Ekonomi dan Bisnis Airlangga","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123715071","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-30DOI: 10.20473/jeba.v32i12022.19-27
Gigih Tegar Tyofyan, H. Tjahjono, Susanto
Introduction: This study aims to determine the effect of distributive justice and intrinsic motivation on job satisfaction and performance. Methods: This research is quantitative research, the method uses the SEM method, and uses the IBM SPSS AMOS analysis tool. The sample in this study amounted to 140 employees of SMEs in the culinary field at D.I. Yogyakarta. Results: The results showed that Distributive Justice and Intrinsic Motivation had a positive effect on performance either directly or through the mediation of job satisfaction variables. Conclusion and suggestion: With a high level of distributive justice and intrinsic motivation, it will improve the performance of MSME employees. However, the effect of distributive justice and intrinsic motivation on performance will be higher through job satisfaction variables.
{"title":"DISTRIBUTIVE JUSTICE AND MOTIVATION INTRINSIC ON JOB SATISFACTION AND EMPLOYEE PERFORMANCE IN MSMEs IN THE CULINARY SECTOR","authors":"Gigih Tegar Tyofyan, H. Tjahjono, Susanto","doi":"10.20473/jeba.v32i12022.19-27","DOIUrl":"https://doi.org/10.20473/jeba.v32i12022.19-27","url":null,"abstract":"Introduction: This study aims to determine the effect of distributive justice and intrinsic motivation on job satisfaction and performance. \u0000Methods: This research is quantitative research, the method uses the SEM method, and uses the IBM SPSS AMOS analysis tool. The sample in this study amounted to 140 employees of SMEs in the culinary field at D.I. Yogyakarta. \u0000Results: The results showed that Distributive Justice and Intrinsic Motivation had a positive effect on performance either directly or through the mediation of job satisfaction variables. \u0000Conclusion and suggestion: With a high level of distributive justice and intrinsic motivation, it will improve the performance of MSME employees. However, the effect of distributive justice and intrinsic motivation on performance will be higher through job satisfaction variables.","PeriodicalId":336211,"journal":{"name":"Jurnal Ekonomi dan Bisnis Airlangga","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132855799","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-30DOI: 10.20473/jeba.v32i12022.103-117
Gemechu Gadisa, Getu Tigre
Introduction: Major activities of private sector banks promote changes in a country's economic progress. Many studies have concentrated on the general policy of customer service. As a result, the goal of the study is to look into the impact of private banks on Ethiopia's Gross Domestic Product (GDP) growth. Methods: Time-series data of the National Bank from 2011 to 2020 is studied using a dynamic-factor model that is flexible for multi-variable autoregressive data. Results: The result indicates that mobilization of deposits and domestic investment have a strong positive impact on Gross Domestic Product (GDP), whereas foreign exchange and credit services have a significant negative impact. Conclusion and suggestion: Private banks play an important role in Ethiopia's GDP growth. Therefore, in order to boost economic growth, banks should collect deposits from all over Ethiopia and use them to fund viable investment initiatives.
{"title":"DO PRIVATE BANKS AFFECT ETHIOPIA'S ECONOMIC GROWTH?","authors":"Gemechu Gadisa, Getu Tigre","doi":"10.20473/jeba.v32i12022.103-117","DOIUrl":"https://doi.org/10.20473/jeba.v32i12022.103-117","url":null,"abstract":"Introduction: Major activities of private sector banks promote changes in a country's economic progress. Many studies have concentrated on the general policy of customer service. As a result, the goal of the study is to look into the impact of private banks on Ethiopia's Gross Domestic Product (GDP) growth. \u0000Methods: Time-series data of the National Bank from 2011 to 2020 is studied using a dynamic-factor model that is flexible for multi-variable autoregressive data. \u0000Results: The result indicates that mobilization of deposits and domestic investment have a strong positive impact on Gross Domestic Product (GDP), whereas foreign exchange and credit services have a significant negative impact. \u0000Conclusion and suggestion: Private banks play an important role in Ethiopia's GDP growth. Therefore, in order to boost economic growth, banks should collect deposits from all over Ethiopia and use them to fund viable investment initiatives.","PeriodicalId":336211,"journal":{"name":"Jurnal Ekonomi dan Bisnis Airlangga","volume":"147 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127032657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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