This study aimed to determine the mediating role of employee engagement in the relationship between transformational leadership and motivation on employee performance. Questionnaires were used to collect data from employees of companies operating in the pharmaceutical sector in Jakarta with 223 respondents. The data analysis used structural equation modeling with Smartpls program. The results of the study showed that transformational leadership directly can increase employee performance and work engagement. Furthermore, motivation was able to increase job engagement but it was not able to increase performance. Interestingly, employee engagement had been able to fully mediate the effect of motivation on employee performance, but it was unable to mediate the effect of transformational leadership on performance.
{"title":"The Role Of Engagement Leadership And Motivation In Pharmaceutical Companies During Pandemic Covid-19","authors":"Krisna Nugraha, N. Noermijati, Nanang Suryadi","doi":"10.30988/jmil.v6i1.1033","DOIUrl":"https://doi.org/10.30988/jmil.v6i1.1033","url":null,"abstract":"This study aimed to determine the mediating role of employee engagement in the relationship between transformational leadership and motivation on employee performance. Questionnaires were used to collect data from employees of companies operating in the pharmaceutical sector in Jakarta with 223 respondents. The data analysis used structural equation modeling with Smartpls program. The results of the study showed that transformational leadership directly can increase employee performance and work engagement. Furthermore, motivation was able to increase job engagement but it was not able to increase performance. Interestingly, employee engagement had been able to fully mediate the effect of motivation on employee performance, but it was unable to mediate the effect of transformational leadership on performance.","PeriodicalId":33809,"journal":{"name":"Jurnal Manajemen Industri dan Logistik","volume":"33 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88313938","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Samsul Hidayat, I. B. Wirawan, Subagyo Adam, Dimas Trisliatanto, M. Abdullah
The transformation of government organizations should be characterized by the development of visionary leadership transformation that was measured at various levels of leadership in government organizations, this was needed to ensure that every innovation developed could provide value-added service quality, harmonized the vision and internal environment which had balanced with the ability to respond to environmental changes external which moved quickly in this era of the Industrial Revolution 4.0. The purpose of this study was to analyze and examined the effect of transformational leadership on employee performance through organizational citizenship behavior in the Bulog of Indonesia for facing the industrial revolution era 4.0. The results of this study concluded that organizational citizenship behavior was an intervening variable in the effect of transformational leadership on employee performance in the Bulog of Indonesia facing the era of Industrial Revolution 4.0.
{"title":"The Effect of Transformational Leadership on Employee Performance Through Organizational Citizenship Behavior in Industrial Revolution 4.0","authors":"Samsul Hidayat, I. B. Wirawan, Subagyo Adam, Dimas Trisliatanto, M. Abdullah","doi":"10.30988/jmil.v6i1.1009","DOIUrl":"https://doi.org/10.30988/jmil.v6i1.1009","url":null,"abstract":"The transformation of government organizations should be characterized by the development of visionary leadership transformation that was measured at various levels of leadership in government organizations, this was needed to ensure that every innovation developed could provide value-added service quality, harmonized the vision and internal environment which had balanced with the ability to respond to environmental changes external which moved quickly in this era of the Industrial Revolution 4.0. The purpose of this study was to analyze and examined the effect of transformational leadership on employee performance through organizational citizenship behavior in the Bulog of Indonesia for facing the industrial revolution era 4.0. The results of this study concluded that organizational citizenship behavior was an intervening variable in the effect of transformational leadership on employee performance in the Bulog of Indonesia facing the era of Industrial Revolution 4.0.","PeriodicalId":33809,"journal":{"name":"Jurnal Manajemen Industri dan Logistik","volume":"31 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73097682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The primary purpose of this research is to testify Environmental Kuznets Curve-EKC hypothesis for the economy of Indonesia. ADF and PP unit root tests confirmed the mixed order of integration in the model based on the time-series.data,spanning over 1990 to 2016. Furthermore, the result of ARDL – Long-run confirmed the presence of the EKC hypothesis for the Indonesian economy. In the short run, not an inverted U-shaped relationship has been observed between growth and energy. ECM and bond test verified the existence of cointegration in the model while CUSUM and CUSUM square with other model diagnostics confirmed that the model is the best fit. Based on the results of the analysis, it can be concluded that short & long run dynamic association amongst CO2 Carbon Dioxide, consumption of the energy, urban populations, and the economic development in Indonesia have been examined in this research.
{"title":"Fresh Insights Using Ardl Bound Testing Approach and Analysis of Public Economic Growth Affecting Environmental Quality in Indonesia","authors":"Rulinawaty Rulinawaty","doi":"10.30988/jmil.v6i1.995","DOIUrl":"https://doi.org/10.30988/jmil.v6i1.995","url":null,"abstract":"The primary purpose of this research is to testify Environmental Kuznets Curve-EKC hypothesis for the economy of Indonesia. ADF and PP unit root tests confirmed the mixed order of integration in the model based on the time-series.data,spanning over 1990 to 2016. Furthermore, the result of ARDL – Long-run confirmed the presence of the EKC hypothesis for the Indonesian economy. In the short run, not an inverted U-shaped relationship has been observed between growth and energy. ECM and bond test verified the existence of cointegration in the model while CUSUM and CUSUM square with other model diagnostics confirmed that the model is the best fit. Based on the results of the analysis, it can be concluded that short & long run dynamic association amongst CO2 Carbon Dioxide, consumption of the energy, urban populations, and the economic development in Indonesia have been examined in this research.","PeriodicalId":33809,"journal":{"name":"Jurnal Manajemen Industri dan Logistik","volume":"95 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83918133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sabil Sabil, A. Djakasaputra, B. A. Bangkara, S. Manullang, Prasetyono Hendriarto
The purpose of this research was to get deeper undestanding on management of SMEs to win profitable and sustainable business. The publication of books, journal, and websites were become the main sources of the data that we got electronically. Because of this reason, several literatures related to profitable business strategies have been carefully studied to understand superior and sustainable governance and business strategies. The literature included is the electronic literature such as books and scientific articles. After reviewing and obtaining the valid answers, we discussed them carefully. Finally, we find several business management strategies to increase the profitability and sustainability of SMEs such as strategies to attract customers, continue to use various promotional methods, seek to increase subscriptions, add new items, and increase discounts.
{"title":"Understanding Business Management Strategies in Enhancing Profitable and Sustainable SMEs","authors":"Sabil Sabil, A. Djakasaputra, B. A. Bangkara, S. Manullang, Prasetyono Hendriarto","doi":"10.30988/jmil.v6i1.989","DOIUrl":"https://doi.org/10.30988/jmil.v6i1.989","url":null,"abstract":"The purpose of this research was to get deeper undestanding on management of SMEs to win profitable and sustainable business. The publication of books, journal, and websites were become the main sources of the data that we got electronically. Because of this reason, several literatures related to profitable business strategies have been carefully studied to understand superior and sustainable governance and business strategies. The literature included is the electronic literature such as books and scientific articles. After reviewing and obtaining the valid answers, we discussed them carefully. Finally, we find several business management strategies to increase the profitability and sustainability of SMEs such as strategies to attract customers, continue to use various promotional methods, seek to increase subscriptions, add new items, and increase discounts.","PeriodicalId":33809,"journal":{"name":"Jurnal Manajemen Industri dan Logistik","volume":"37 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86853036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A. Faqih, S. Aisyah, Wachdijono Wachdijono, E. Rosdiana
The purpose of this research is to analyze the variables of the coffee shop building and atmosphere directly on the social media variables, and to analyze the influence of the coffee shop building and atmosphere variables indirectly on the business development variables through social media variables. The research time is in May-July 2021 and the location is a coffee shop in Cirebon City. The research design is quantitative with a survey method. The research population is the owner of the coffee shop, amounting to 85 people so that the sampling technique is carried out by census. Measurement of data with Liker Scale and data analysis using path analysis. The results of the study concluded that the variables of the building and the atmosphere of the coffee shop had a positive effect on social media, and the building and atmosphere of the coffee shop had a positive effect on business development through social media in the coffee shop in the city of Cirebon. The results of this study are expected to be input for coffee shop owners in managing their business in this SDGs era.
{"title":"The Influence Of Building And Atmosphere On The Development Of Coffee Shop Businesses In The SDGs Era Through Social Media As Intervening Variable","authors":"A. Faqih, S. Aisyah, Wachdijono Wachdijono, E. Rosdiana","doi":"10.30988/jmil.v6i1.1010","DOIUrl":"https://doi.org/10.30988/jmil.v6i1.1010","url":null,"abstract":"The purpose of this research is to analyze the variables of the coffee shop building and atmosphere directly on the social media variables, and to analyze the influence of the coffee shop building and atmosphere variables indirectly on the business development variables through social media variables. The research time is in May-July 2021 and the location is a coffee shop in Cirebon City. The research design is quantitative with a survey method. The research population is the owner of the coffee shop, amounting to 85 people so that the sampling technique is carried out by census. Measurement of data with Liker Scale and data analysis using path analysis. The results of the study concluded that the variables of the building and the atmosphere of the coffee shop had a positive effect on social media, and the building and atmosphere of the coffee shop had a positive effect on business development through social media in the coffee shop in the city of Cirebon. The results of this study are expected to be input for coffee shop owners in managing their business in this SDGs era.","PeriodicalId":33809,"journal":{"name":"Jurnal Manajemen Industri dan Logistik","volume":"36 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75304587","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aimed to analyze the effect of Entrepreneurship Skills and Benchmarking on the Business Performance of Culinary MSMEs mediated by Innovation Performance. This research is descriptive-verificative with survey research, the approach in this study used a descriptive-quantitative approach. There were 338 observation units (respondents) who filled out the questionnaire. The sampling technique used was proportional random. Descriptive analysis and verification analysis were used to process the data. The results of this study showed that low innovation performance, low entrepreneurial skills and the application of benchmarking were the causes of low culinary business performance achievements in West Java, . Entrepreneurial competence must be improved in order to have a greater impact on innovation performance that has an impact on continuous performance improvement.
{"title":"Business Performance Improvement Model Through Entrepreneurial Skills and Benchmarking Mediated by Innovation Performance of MSMEs in the Culinary Creative Industry Sub-Sector in West Java Province","authors":"S. Syahyono","doi":"10.30988/jmil.v6i1.1003","DOIUrl":"https://doi.org/10.30988/jmil.v6i1.1003","url":null,"abstract":"This study aimed to analyze the effect of Entrepreneurship Skills and Benchmarking on the Business Performance of Culinary MSMEs mediated by Innovation Performance. This research is descriptive-verificative with survey research, the approach in this study used a descriptive-quantitative approach. There were 338 observation units (respondents) who filled out the questionnaire. The sampling technique used was proportional random. Descriptive analysis and verification analysis were used to process the data. The results of this study showed that low innovation performance, low entrepreneurial skills and the application of benchmarking were the causes of low culinary business performance achievements in West Java, . Entrepreneurial competence must be improved in order to have a greater impact on innovation performance that has an impact on continuous performance improvement.","PeriodicalId":33809,"journal":{"name":"Jurnal Manajemen Industri dan Logistik","volume":"74 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76097514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Rahmat Hidayat Muslimin, A. Darmawan, S. Bahri, A. Rapi
Delivery services are going through a transition phase globally due to changes in the market dynamics and growing e-commerce industries. As the delivery services of public logistics organizations have a lasting impact on customer behavior, logistics organizations are using innovative, customer-centric, and cost-effective strategies to offer customers convenient, attractive, and effective service solutions. The current study has been undertaken to analyze the effectiveness of each element of quality services of delivery services. Qualitative and quantitative research approaches were implemented based on a hundred respondents in identifying the critical issues based on the SERVQUAL method, heterogeneous customer satisfaction index (HCSI), and mapping out prioritizing the most critical problem. The study results reveal that customers are susceptible to the responsive, assurance, and empathy dimensions. These three of five dimensions are adversely influencing the satisfaction of customers.
{"title":"Improving Service Quality Of Delivery Services Based On Heterogeneous Customer Behavior In A Developing Country: A Context During Covid-19","authors":"Rahmat Hidayat Muslimin, A. Darmawan, S. Bahri, A. Rapi","doi":"10.30988/jmil.v6i1.968","DOIUrl":"https://doi.org/10.30988/jmil.v6i1.968","url":null,"abstract":"Delivery services are going through a transition phase globally due to changes in the market dynamics and growing e-commerce industries. As the delivery services of public logistics organizations have a lasting impact on customer behavior, logistics organizations are using innovative, customer-centric, and cost-effective strategies to offer customers convenient, attractive, and effective service solutions. The current study has been undertaken to analyze the effectiveness of each element of quality services of delivery services. Qualitative and quantitative research approaches were implemented based on a hundred respondents in identifying the critical issues based on the SERVQUAL method, heterogeneous customer satisfaction index (HCSI), and mapping out prioritizing the most critical problem. The study results reveal that customers are susceptible to the responsive, assurance, and empathy dimensions. These three of five dimensions are adversely influencing the satisfaction of customers.","PeriodicalId":33809,"journal":{"name":"Jurnal Manajemen Industri dan Logistik","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82511010","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper is presented in response to the issue related to the impact of the COVID-19pandemic on the trade sector at the Entikong Border in West Kalimantan. The author uses cross-border governance to explain the dynamics and import-export activities during the pandemic. Data collection techniques in this study were interviews and literature studies. The results of this article show that export and import activities will continue during the pandemic. In 2020, it was found that freight shipments were recorded on both routes alone with 44.03% import-export activity through Supadio Airport amounting to US$193,668,243 and the Ports of Kendawang and Pontianak contributing 29.10%. In addition, there are oxygen import activities for pandemic mitigation and electricity imports to meet the needs of people at the border. During the pandemic, there was a change in international trade procedures impacted the depreciation of exports from Indonesia in early 2020 and started to stabilize in mid-April 2021. The Malaysian government's oxygen import policy took place as a result of the issue of increased oxygen demand during the Covid-19 pandemic. The activity of opening the two national borders between Indonesia and Malaysia can only be carried out for the importation of oxygen tanks (liquid oxygen), as well as the repatriation of PMI and the repatriation of motorized vehicles.
{"title":"Implication of the Covid-19 Pandemic on the Governance of International Trade in the West Kalimantan's Entikong Border","authors":"Martoyo Martoyo, Hardi Alunaza, Annisa Ernianda, Anggi Putri, Maria Angela Lorena Mosquera Montoya","doi":"10.30988/jmil.v6i1.940","DOIUrl":"https://doi.org/10.30988/jmil.v6i1.940","url":null,"abstract":"This paper is presented in response to the issue related to the impact of the COVID-19pandemic on the trade sector at the Entikong Border in West Kalimantan. The author uses cross-border governance to explain the dynamics and import-export activities during the pandemic. Data collection techniques in this study were interviews and literature studies. The results of this article show that export and import activities will continue during the pandemic. In 2020, it was found that freight shipments were recorded on both routes alone with 44.03% import-export activity through Supadio Airport amounting to US$193,668,243 and the Ports of Kendawang and Pontianak contributing 29.10%. In addition, there are oxygen import activities for pandemic mitigation and electricity imports to meet the needs of people at the border. During the pandemic, there was a change in international trade procedures impacted the depreciation of exports from Indonesia in early 2020 and started to stabilize in mid-April 2021. The Malaysian government's oxygen import policy took place as a result of the issue of increased oxygen demand during the Covid-19 pandemic. The activity of opening the two national borders between Indonesia and Malaysia can only be carried out for the importation of oxygen tanks (liquid oxygen), as well as the repatriation of PMI and the repatriation of motorized vehicles.","PeriodicalId":33809,"journal":{"name":"Jurnal Manajemen Industri dan Logistik","volume":"57 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88792551","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research focuses on the return process, the process where consumers decide to return the product after receiving an order or after making a purchase. This incident is not desired by the company, because it has the potential to reduce profits and consumer loyalty. However, the company is aware that the return process cannot be avoided. So this research aims to evaluate the factors that have the potential to cause the return process by using the Interpretive Structural Modeling (ISM) Methodology. This research case study was conducted on a textile company that serves orders for school uniforms, office uniforms, moslem clothes, etc. Nine factors were identified, that are: off-season, overstock, delivery error, incorrect size, incorrect color, quality issue, change mind, damaged item, and incorrect product, which are the reasons consumers carry out the return process. The results of the ISM-based model and MICMAC analysis mapping show that the quality issue factor is the key reason for consumers to make the return process. The strategy of handling presses return in connection with these factors is carried out by developing a system that supports customer support work to maintain consumer loyalty. Through the ISM methodology, companies can simplify complex problems, so they focus on the factors that are the root of the problem to be able to design strategies to deal with them.
{"title":"Evaluation Of Relationship Causes Of The Return Process In The Supply Chain Of The Textile Industry","authors":"Evi - Yuliawati, Vitara Injang Ridhani Ferninda Putri, Clora Widya Brilliana","doi":"10.30988/jmil.v6i1.982","DOIUrl":"https://doi.org/10.30988/jmil.v6i1.982","url":null,"abstract":"This research focuses on the return process, the process where consumers decide to return the product after receiving an order or after making a purchase. This incident is not desired by the company, because it has the potential to reduce profits and consumer loyalty. However, the company is aware that the return process cannot be avoided. So this research aims to evaluate the factors that have the potential to cause the return process by using the Interpretive Structural Modeling (ISM) Methodology. This research case study was conducted on a textile company that serves orders for school uniforms, office uniforms, moslem clothes, etc. Nine factors were identified, that are: off-season, overstock, delivery error, incorrect size, incorrect color, quality issue, change mind, damaged item, and incorrect product, which are the reasons consumers carry out the return process. The results of the ISM-based model and MICMAC analysis mapping show that the quality issue factor is the key reason for consumers to make the return process. The strategy of handling presses return in connection with these factors is carried out by developing a system that supports customer support work to maintain consumer loyalty. Through the ISM methodology, companies can simplify complex problems, so they focus on the factors that are the root of the problem to be able to design strategies to deal with them.","PeriodicalId":33809,"journal":{"name":"Jurnal Manajemen Industri dan Logistik","volume":"44 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90633404","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The digital marketing implemented optimally will improve the positive perception of the consumer candidates so that it develops a strong brand image impacting at an interest in buying. How the institution maximizes the digital marketing function and how the institution's brand in the mind of the candidates might influence the interest of the students to become the students of the institution have become the phenomenon interesting to research. This research aims to assess the influence of digital marketing and brand image on buying in the students of tutoring institutions in Bandung. The research method used in this research is multiple linear regression. The analysis units used in this research are the students of tutoring institutions in Bandung. The sample-taking way is done using simple random sampling. The value of the coefficient 1 = 0.466 and 2 = 0.457 and the value of F value is 710.596. The result shows that digital marketing and brand image influence interest in buying both simultaneously and partially.
{"title":"Digital Marketing and Brand Image To Increase Consumer Purchase Interest","authors":"Taufik Zulfikar, Ine Aprianti, E. Rachmawati","doi":"10.30988/jmil.v6i1.976","DOIUrl":"https://doi.org/10.30988/jmil.v6i1.976","url":null,"abstract":"The digital marketing implemented optimally will improve the positive perception of the consumer candidates so that it develops a strong brand image impacting at an interest in buying. How the institution maximizes the digital marketing function and how the institution's brand in the mind of the candidates might influence the interest of the students to become the students of the institution have become the phenomenon interesting to research. This research aims to assess the influence of digital marketing and brand image on buying in the students of tutoring institutions in Bandung. The research method used in this research is multiple linear regression. The analysis units used in this research are the students of tutoring institutions in Bandung. The sample-taking way is done using simple random sampling. The value of the coefficient 1 = 0.466 and 2 = 0.457 and the value of F value is 710.596. The result shows that digital marketing and brand image influence interest in buying both simultaneously and partially.","PeriodicalId":33809,"journal":{"name":"Jurnal Manajemen Industri dan Logistik","volume":"57 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73785030","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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