ABSTRACT Revenue management practices by hotel firms are increasingly coming under scrutiny, partly because of perceived unfairness stemming from variable or demand-based pricing. Under the umbrella of demand based pricing in hotels, the two objectives of the study were to examine gender differences in perceived price fairness and subsequent repurchase intentions. Drawing on previous published research in revenue management, both discount and surplus frames of reference were used in this study. Results show statistically significant differences where females perceived significantly lesser fairness across all pricing scenarios in both discount and surplus frames. However, when it came to repatronage intentions, gender differences were only partially supported. Practical and theoretical implications are discussed.
{"title":"Gender and Demand-Based Pricing: Differences in Perceived (Un)Fairness and Repatronage Intentions","authors":"Srikanth Beldona, K. Namasivayam","doi":"10.1300/J150v14n04_06","DOIUrl":"https://doi.org/10.1300/J150v14n04_06","url":null,"abstract":"ABSTRACT Revenue management practices by hotel firms are increasingly coming under scrutiny, partly because of perceived unfairness stemming from variable or demand-based pricing. Under the umbrella of demand based pricing in hotels, the two objectives of the study were to examine gender differences in perceived price fairness and subsequent repurchase intentions. Drawing on previous published research in revenue management, both discount and surplus frames of reference were used in this study. Results show statistically significant differences where females perceived significantly lesser fairness across all pricing scenarios in both discount and surplus frames. However, when it came to repatronage intentions, gender differences were only partially supported. Practical and theoretical implications are discussed.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2006-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123907609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT Rails-to-Trails Conservancy is a nonprofit organization that was established to facilitate the conversion of railroad beds into trails for recreational use. This study examines the promotional techniques used by hospitality-related firms located close to Pennsylvania rail-trails. Emphasis was placed on assessing the extent to which businesses choose to list their property in the Conservancy's guidebook and/or have a link through RTC's trail-link web site. Respondents to a mail survey generally felt that being located close to a rail-trail generates traffic and revenue and that it is valuable to list through RTC. Firms not listing through RTC cited a lack of awareness. Study participants indicated that the Internet and word of mouth are their top two promotional methods.
{"title":"Promotional Methods Used by Hospitality-Related Firms in Close Proximity to Pennsylvania Rail-Trails","authors":"Karen Stewart, J. Barr","doi":"10.1300/J150V13N02_05","DOIUrl":"https://doi.org/10.1300/J150V13N02_05","url":null,"abstract":"ABSTRACT Rails-to-Trails Conservancy is a nonprofit organization that was established to facilitate the conversion of railroad beds into trails for recreational use. This study examines the promotional techniques used by hospitality-related firms located close to Pennsylvania rail-trails. Emphasis was placed on assessing the extent to which businesses choose to list their property in the Conservancy's guidebook and/or have a link through RTC's trail-link web site. Respondents to a mail survey generally felt that being located close to a rail-trail generates traffic and revenue and that it is valuable to list through RTC. Firms not listing through RTC cited a lack of awareness. Study participants indicated that the Internet and word of mouth are their top two promotional methods.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2005-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129881996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT The wide-scale application of Internet technology has led to intense competitions in the travel and tourism industry for online reservations. Unfortunately, the issue of the usability on travel websites has been largely overlooked in the literature on hospitality and tourism. This paper reports on a study on the perceptions of Hong Kong travelers towards Hong Kong-based travel agency websites (hereafter known as travel websites). The expectancy disconfirmation theory was used to compare the expected performance and experienced performance of attributes of usability. The empirical results indicated that there were significant differences between perceived performance and expected performance, with the largest gap being in “Information Architecture.”
{"title":"Usability of Travel Websites: A Case Study of the Perceptions of Hong Kong Travelers","authors":"R. Law, C. Ngai","doi":"10.1300/J150v13n02_03","DOIUrl":"https://doi.org/10.1300/J150v13n02_03","url":null,"abstract":"ABSTRACT The wide-scale application of Internet technology has led to intense competitions in the travel and tourism industry for online reservations. Unfortunately, the issue of the usability on travel websites has been largely overlooked in the literature on hospitality and tourism. This paper reports on a study on the perceptions of Hong Kong travelers towards Hong Kong-based travel agency websites (hereafter known as travel websites). The expectancy disconfirmation theory was used to compare the expected performance and experienced performance of attributes of usability. The empirical results indicated that there were significant differences between perceived performance and expected performance, with the largest gap being in “Information Architecture.”","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"227 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2005-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121261022","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT This paper utilizes a site sacralization model to examine the strategic use of music as a tourism promotional tool. Perceptions of Cajun music are used in multiple regression analysis to identify non-native prime prospects for a promotional campaign to induce travel to Southwest Louisiana. Findings are discussed in the context of strategic objectives, and future research ideas are proposed.
{"title":"Music Induced Tourism: Strategic Use of Indigenous Music as a Tourist Icon","authors":"L. Henke","doi":"10.1300/J150v13n02_02","DOIUrl":"https://doi.org/10.1300/J150v13n02_02","url":null,"abstract":"ABSTRACT This paper utilizes a site sacralization model to examine the strategic use of music as a tourism promotional tool. Perceptions of Cajun music are used in multiple regression analysis to identify non-native prime prospects for a promotional campaign to induce travel to Southwest Louisiana. Findings are discussed in the context of strategic objectives, and future research ideas are proposed.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2005-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129877439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT Taken as a final variable in a pattern in which service quality and customer satisfaction are related, customer behavioral intentions seem to be an underesearched relationship. Using a model with the preceding concepts, this article shows how perceived quality is related to behavioral intentions by analyzing customer satisfaction. All appropriate measures are identified by means of a personal interview with customers who attend spa resorts. The results obtained demonstrate the importance of service quality on customer satisfaction as well as on behavioral intentions.
{"title":"An Investigation of the Relationship Among Service Quality, Customer Satisfaction and Behavioural Intentions in Spanish Health Spas","authors":"Ma Elisa Alén González, J. A. F. Brea","doi":"10.1300/J150v13n02_06","DOIUrl":"https://doi.org/10.1300/J150v13n02_06","url":null,"abstract":"ABSTRACT Taken as a final variable in a pattern in which service quality and customer satisfaction are related, customer behavioral intentions seem to be an underesearched relationship. Using a model with the preceding concepts, this article shows how perceived quality is related to behavioral intentions by analyzing customer satisfaction. All appropriate measures are identified by means of a personal interview with customers who attend spa resorts. The results obtained demonstrate the importance of service quality on customer satisfaction as well as on behavioral intentions.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2005-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122479810","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT This study examined the effect of perceived risk on purchase intention in online airline ticket purchases. Seven types of perceived risk were used to measure customer's perceived risk in online airline ticket purchases. The results revealed that the seven risk dimensions were positively correlated with one another, whereas they were negatively correlated with customer's purchase intention. In addition, the results of multiple regression analysis showed that the six perceived risk dimensions significantly affected customer's willingness to purchase airline tickets online.
{"title":"The Effect of Perceived Risk on Purchase Intention in Purchasing Airline Tickets Online","authors":"L. Kim, Dong Jin Kim, Jerrold K. Leong","doi":"10.1300/J150v13n02_04","DOIUrl":"https://doi.org/10.1300/J150v13n02_04","url":null,"abstract":"ABSTRACT This study examined the effect of perceived risk on purchase intention in online airline ticket purchases. Seven types of perceived risk were used to measure customer's perceived risk in online airline ticket purchases. The results revealed that the seven risk dimensions were positively correlated with one another, whereas they were negatively correlated with customer's purchase intention. In addition, the results of multiple regression analysis showed that the six perceived risk dimensions significantly affected customer's willingness to purchase airline tickets online.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2005-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128871038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT There is very little experimental evidence about whether or not tourists' perceptions of service quality and behavioral intention are alike regardless of culture. To investigate this issue, 282 tourists were administered a questionnaire soliciting their opinions on service quality and behavioral intentions from 26 countries. The results of this empirical study suggested that there was a significant perceived difference toward all dimensions of service quality among three cultural groups. The English Heritage group perceived better service quality than the Asian and European groups. The behavioral intentions on which the significantly different perceptions turned up included “loyalty,” “pay more,” and “external response.” Differences in the behavioral intention variables of “switch” and “internal response,” were not significant across cultures. Then, the relationship between service quality and behavioral intention among three cultural groups was tested by LISREL. The results indicated that tourists from English heritage cultures perceived better service quality than either the Asian and European groups in the dimensions of tangibles, reliability, and empathy, but only perceived better than the Asian group in the dimensions of responsiveness and assurance. Managerial implications of these findings, and recommendations for practitioners and marketers, could be used to allocate managerial resources and develop marketing strategies for dealing with culturally diverse clientele populations.
{"title":"Cultural Differences of Service Quality and Behavioral Intention in Tourist Hotels","authors":"Sheng-Hshiung Tsaur, Chin-Tsai Lin, Cheng-Shiung Wu","doi":"10.1300/J150v13n01_04","DOIUrl":"https://doi.org/10.1300/J150v13n01_04","url":null,"abstract":"ABSTRACT There is very little experimental evidence about whether or not tourists' perceptions of service quality and behavioral intention are alike regardless of culture. To investigate this issue, 282 tourists were administered a questionnaire soliciting their opinions on service quality and behavioral intentions from 26 countries. The results of this empirical study suggested that there was a significant perceived difference toward all dimensions of service quality among three cultural groups. The English Heritage group perceived better service quality than the Asian and European groups. The behavioral intentions on which the significantly different perceptions turned up included “loyalty,” “pay more,” and “external response.” Differences in the behavioral intention variables of “switch” and “internal response,” were not significant across cultures. Then, the relationship between service quality and behavioral intention among three cultural groups was tested by LISREL. The results indicated that tourists from English heritage cultures perceived better service quality than either the Asian and European groups in the dimensions of tangibles, reliability, and empathy, but only perceived better than the Asian group in the dimensions of responsiveness and assurance. Managerial implications of these findings, and recommendations for practitioners and marketers, could be used to allocate managerial resources and develop marketing strategies for dealing with culturally diverse clientele populations.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2005-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130744982","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT This paper deals with the features of a cruise vacation, evaluated and optimized through conjoint measurement on the Internet. The paper demonstrates that the researcher can study large sets of offerings for a cruise, thus improving the likelihood of identifying offerings that drive customer acceptance. Internet interviewing coupled with conjoint measurement yields easy-to-interpret, cost-effective results. Segmentation attached to the conjoint analysis results reveal segments with homogeneous mind-sets that are easy to satisfy with targeted offerings, thus increasing the likelihood of success.
{"title":"What Customers Want from a Cruise Vacation: Using Internet-Enabled Conjoint Analysis to Understand the Customer's Mind","authors":"B. Krieger, H. Moskowitz, S. Rabino","doi":"10.1300/J150v13n01_06","DOIUrl":"https://doi.org/10.1300/J150v13n01_06","url":null,"abstract":"ABSTRACT This paper deals with the features of a cruise vacation, evaluated and optimized through conjoint measurement on the Internet. The paper demonstrates that the researcher can study large sets of offerings for a cruise, thus improving the likelihood of identifying offerings that drive customer acceptance. Internet interviewing coupled with conjoint measurement yields easy-to-interpret, cost-effective results. Segmentation attached to the conjoint analysis results reveal segments with homogeneous mind-sets that are easy to satisfy with targeted offerings, thus increasing the likelihood of success.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"102 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2005-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128091309","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT The hospitality and tourism industry accounts for nearly 22 percent of the large U.S. golf economy. Of all golf-related trips, golf vacation trips represent the largest category. Golf vacation packages are an important promotional tool used by marketers to attract more golfers to a particular destination, especially during the off-peak seasons (i.e. non-summer seasons). Thirty in-depth, personal interviews were conducted among male golfers along the Alabama Gulf Coast, primarily to identify important factors associated with the golf vacation package-purchase decision. The findings indicate that vacationing golfers seek to reduce the inherent risks associated with their golf vacation purchase by initially relying heavily on word-of-mouth communications and later on their own experiences. Important factors in selecting (or not selecting) a golf vacation package include: weather; golf course availability/accessibility; perceived value; restaurants and nightlife; time constraints. The theoretical framework involves service convenience, which is seen as an important overriding consideration in the purchase decision. Related hypotheses are developed. Managerial implications and possible directions for future research are discussed.
{"title":"An Examination of the Golf Vacation Package-Purchase Decision: A Case Study in the U. S. Gulf Coast Region","authors":"Gary Geissler","doi":"10.1300/J150v13n01_05","DOIUrl":"https://doi.org/10.1300/J150v13n01_05","url":null,"abstract":"ABSTRACT The hospitality and tourism industry accounts for nearly 22 percent of the large U.S. golf economy. Of all golf-related trips, golf vacation trips represent the largest category. Golf vacation packages are an important promotional tool used by marketers to attract more golfers to a particular destination, especially during the off-peak seasons (i.e. non-summer seasons). Thirty in-depth, personal interviews were conducted among male golfers along the Alabama Gulf Coast, primarily to identify important factors associated with the golf vacation package-purchase decision. The findings indicate that vacationing golfers seek to reduce the inherent risks associated with their golf vacation purchase by initially relying heavily on word-of-mouth communications and later on their own experiences. Important factors in selecting (or not selecting) a golf vacation package include: weather; golf course availability/accessibility; perceived value; restaurants and nightlife; time constraints. The theoretical framework involves service convenience, which is seen as an important overriding consideration in the purchase decision. Related hypotheses are developed. Managerial implications and possible directions for future research are discussed.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2005-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115003499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT Using equity and perceived justice theories, an experiment was designed to investigate consumer responses (customer satisfaction and word-of-mouth behavior) that may result after a service guarantee is invoked in a hotel setting. The impact of three factors concerning the effectiveness of a service guarantee response made by a hotel employee included: (1) the level of compensation collected by the consumer; (2) the promptness of the response on the part of the service employee; (3) the lack of a complaint as a prerequisite to invoking the guarantee. Lessons for designing an effective guarantee for the hotel industry are discussed.
{"title":"The Impact of Service Guarantees on Consumer Responses in the Hotel Industry","authors":"Mary Ann Hocutt, M. R. Bowers","doi":"10.1300/J150v13n01_02","DOIUrl":"https://doi.org/10.1300/J150v13n01_02","url":null,"abstract":"ABSTRACT Using equity and perceived justice theories, an experiment was designed to investigate consumer responses (customer satisfaction and word-of-mouth behavior) that may result after a service guarantee is invoked in a hotel setting. The impact of three factors concerning the effectiveness of a service guarantee response made by a hotel employee included: (1) the level of compensation collected by the consumer; (2) the promptness of the response on the part of the service employee; (3) the lack of a complaint as a prerequisite to invoking the guarantee. Lessons for designing an effective guarantee for the hotel industry are discussed.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2005-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123906051","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：