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The ‘Big Easy or the Hard Ask’: A Case Study of Service Quality in New Orleans Hotels “大的容易还是难的问题”:新奥尔良酒店服务质量的案例研究
Pub Date : 2006-02-15 DOI: 10.1300/J150v13n03_10
H. Chacko, Michael C. G. Davidson, Yvette N. J. Green
ABSTRACT This paper examines the issue of service quality in one of the top tourism and convention destinations in the United States. It focuses upon the hotel industry, in particular the mid to upscale market segment, using an expert panel approach to identify critical issues in service quality. In an increasingly competitive market for corporate, leisure and convention business, individual hotels and destinations have seen the need to address the issue of service quality as a means of differentiating themselves. The New Orleans market has several characteristics that set it apart from other destinations as is suggested by its colloquial name ‘The Big Easy.’ This name brings to mind connotations of a laid back and unhurried lifestyle often attributed, in music and verse, to the sultry southern climate of this historic city on the banks of the Mississippi river.
本文研究了美国顶级旅游和会议目的地之一的服务质量问题。它侧重于酒店业,特别是中高档市场,使用专家小组的方法来确定服务质量的关键问题。在企业、休闲和会议业务竞争日益激烈的市场中,各个酒店和目的地都认为有必要解决服务质量问题,作为使自己与众不同的一种手段。新奥尔良市场有几个特点,使它有别于其他目的地,正如它的通俗名称“大轻松”所暗示的那样。这个名字让人联想到悠闲悠闲的生活方式,在音乐和诗歌中,人们常常把它归因于这座位于密西西比河岸边的历史名城闷热的南方气候。
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引用次数: 13
Examining the Nature and Dynamics of At-Destination Recommendations: The Local Experts' Perspective 考察目的地推荐的性质和动态:本地专家的观点
Pub Date : 2006-02-15 DOI: 10.1300/J150v13n03_08
Youcheng Wang, D. Severt, P. Rompf
ABSTRACT At-destination referrals from local experts play a critical and complementary role in information sourcing and venue decision strategies by visitors of a destination. This context-specific form of word-of-mouth communication is widely practiced, yet remains an under-researched phenomenon when taking into consideration the broad range of locals utilized by visitors when making at-destination decisions on travel-related services. Most word-of-mouth studies have examined its influence on consumer's purchase behavior, but few attempts have been made to investigate the local experts' perspective. This exploratory study attempts to contribute to the understanding of the phenomenon from the local experts' perspective from two aspects: (1) examining the nature and significance of at-destination recommendations; and (2) developing and testing a motivational construct of locals making recommendations. The results provide further evidence of a broad range of residents within a community being involved in the provision of venue information and direct property referrals. A test of motivational scale items reveals that five themes emerge as the underlying constructs driving the local experts' referral behavior. Discussion and implications are also provided based on the study results.
来自当地专家的目的地推荐在目的地游客的信息来源和场地决策策略中起着至关重要和互补的作用。这种特定情境的口碑传播形式被广泛采用,但考虑到游客在目的地决定旅游相关服务时所使用的广泛的当地人,这一现象仍未得到充分的研究。大多数口碑研究都考察了它对消费者购买行为的影响,但很少有人尝试调查当地专家的观点。本探索性研究试图从两个方面从地方专家的角度来理解这一现象:(1)考察目的地推荐的性质和意义;(2)开发和测试当地人推荐的动机结构。结果进一步证明,社区内广泛的居民参与提供场地信息和直接财产推荐。对动机量表项目的测试表明,五个主题是驱动本地专家转诊行为的基本构式。并根据研究结果进行讨论和启示。
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引用次数: 6
Standardization and Individualization Strategies of Hotel Brands: Matching Strategy to Quality Management Instruments and Marketing in Germany 酒店品牌的标准化与个性化策略:德国质量管理手段与市场营销的匹配策略
Pub Date : 2006-02-15 DOI: 10.1300/J150v13n03_03
R. Bouncken, Constanze Pick, C. Hipp
ABSTRACT In the literature and in management practice it is taken for granted that service quality is the most relevant factor for success of hotels. Quality-management instruments and practices measure and improve service quality as perceived by guests. Service quality is understood to enhance personal recommendations and customer loyalty–both of which create positive word-of-mouth communication. However, previous studies have neglected to research the link between the overall strategy of hotels and quality-management practices. This relationship is of importance because various competitive strategies might have different implications for quality management. The empirical results of the present study indicate that consistency between strategies and quality-management instruments can support perceived service quality. Therefore integrated quality management enhances positive word-of-mouth recommendation.
在文献和管理实践中,人们理所当然地认为服务质量是酒店成功的最相关因素。质量管理工具和实践衡量和提高客人感知的服务质量。服务质量被理解为提高个人推荐和客户忠诚度,这两者都创造了积极的口碑传播。然而,以往的研究忽视了酒店总体战略与质量管理实践之间的联系。这种关系很重要,因为不同的竞争策略可能对质量管理产生不同的影响。本研究的实证结果表明,策略和质量管理工具之间的一致性可以支持感知服务质量。因此,综合质量管理提高了正面的口碑推荐。
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引用次数: 8
Service Recovery and Pre-Emptive Strategies for Service Failure: Both Lead to Customer Satisfaction and Loyalty, But for Different Reasons 服务恢复与服务失败的先发制人策略:两者都导致顾客满意和忠诚,但原因不同
Pub Date : 2006-02-15 DOI: 10.1300/J150v13n03_09
D. Cranage, A. Mattila
ABSTRACT Recent research has shown that giving an informed choice to customers can be an effective pre-emptive strategy to offset the damaging effects of service failure. The principle behind this strategy is that customers given an informed choice have increased feelings of self-attributions, share the responsibility for the service failure, feel more regret and stay more loyal. The research has shown that this strategy of informed choice keeps customers more loyal, whether they choose a risky or safe alternative. However, does this strategy work when service failure occurs and the normal service recovery strategies of an apology and/or compensation are given? Would customers still feel some responsibility for the outcome and still be satisfied and stay more loyal? Or would an apology and/or compensation give a mixed signal that the service establishment alone was responsible for the service failure? An alternative perspective would be that by combining pre-emptive and service recovery strategies, customers would feel appreciation and respect for the service company for their disclosure and commitment to complete customer satisfaction. The principle finding was that customer satisfaction and loyalty were higher after a service failure when either the pre-emptive strategy of giving informed choice or the service recovery strategy of an apology and/or compensation were used, than when no choice, apology or compensation were offered. However, the highest ratings for customer satisfaction and loyalty were recorded when both strategies were employed together. Interestingly, the reasons for the higher customer satisfaction and loyalty differed for the individual strategies as well as for the combination of the two strategies. The results have practical implications for service managers.
最近的研究表明,给顾客一个知情的选择可以是一个有效的先发制人的策略,以抵消服务失败的破坏性影响。这一策略背后的原则是,给予知情选择的顾客会增加自我归因的感觉,分担服务失败的责任,感到更多的后悔,并保持更忠诚。研究表明,这种知情选择策略使顾客更忠诚,无论他们选择风险还是安全的选择。然而,当服务发生故障并给出道歉和/或补偿的正常服务恢复策略时,该策略是否有效?顾客是否仍然会对结果感到一些责任,仍然感到满意并保持更忠诚?或者道歉和/或赔偿是否会给人一种模棱两可的信号,即服务机构单独应对服务故障负责?另一种观点是,通过结合先发制人和服务恢复策略,客户会对服务公司的披露和承诺表示赞赏和尊重,以完成客户满意度。研究的主要发现是,在服务失败后,无论是采用先发制人的策略(提供知情选择),还是采用道歉和/或赔偿的服务恢复策略(道歉和/或赔偿),客户满意度和忠诚度都高于不提供选择、道歉或赔偿的策略。然而,当两种策略同时使用时,客户满意度和忠诚度的评分最高。有趣的是,个体策略和两种策略相结合的客户满意度和忠诚度更高的原因是不同的。研究结果对服务管理者具有实际意义。
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引用次数: 39
The Comparative Evaluation of Hotel Service Quality from a Managerial Perspective 管理视角下的酒店服务质量比较评价
Pub Date : 2006-02-15 DOI: 10.1300/J150v13n03_04
Hokey Min, H. Min
ABSTRACT Total customer satisfaction is one of the most important strategic weapons of best-practice hotel organizations, because it reflects the effectiveness and efficiency of the hotel's service delivery system. To achieve total customer satisfaction, a hotel needs to build and sustain a loyal customer relationship. The establishment of a loyal customer relationship often starts with the monitoring of hotel employees who represent “internal customers” as a front-line, initial contact with hotel guests. With this in mind, this paper analyzes feedback of both hotel employees (internal customers) and guests (external customers), compares their perceived differences in the importance of service attributes to overall hotel service quality, identifies service gaps, and takes corrective action to reduce such gaps. Based on the longitudinal surveys of both hotel employees and guests who have stayed at first-class hotels in Korea, this paper develops customer retention and continuous service improvement strategies.
顾客总满意度是最佳实践酒店组织最重要的战略武器之一,因为它反映了酒店服务提供系统的有效性和效率。为了达到顾客的满意,酒店需要建立和维持忠诚的顾客关系。忠诚顾客关系的建立通常始于对代表“内部顾客”的酒店员工的监控,这些员工是与酒店客人的一线初次接触。考虑到这一点,本文分析了酒店员工(内部客户)和客人(外部客户)的反馈,比较了他们对服务属性对酒店整体服务质量重要性的感知差异,确定了服务差距,并采取了纠正措施来减少这种差距。基于对韩国一流酒店的酒店员工和客人的纵向调查,本文开发了客户保留和持续服务改进策略。
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引用次数: 31
Service Networks: A Framework to Match Customer Needs, Service Offer, and Operational Activities 服务网络:匹配客户需求、服务提供和运营活动的框架
Pub Date : 2006-02-15 DOI: 10.1300/J150v13n03_06
J. Kandampully, P. Promsivapallop
ABSTRACT In the evolving and competitive global marketplace, hospitality firms have to seek new business models to enable them to customize their offer and to fulfil the specific needs of customers. Such needs are varied and complex, and it is often beyond the capacity of a single firm to fulfil them all. It has therefore become imperative that hospitality firms seek partnering firms to assist them in fulfilling the requirements of their customers. Through service-network partnerships with other firms, hospitality firms can effectively provide customers with end-to-end services from the initial contact through the entire cycle of the service experience. Hospitality firms are therefore increasingly using networks and outsourcing to assist them to serve customers whose requirements are outside a single firm's competency. However, in seeking guidance on how this can be managed effectively, existing theoretical knowledge in hospitality management has proved to be of limited use. The present paper proposes a conceptual framework for managing vertical networks for the purpose of value enhancement. This conceptual study examines how hospitality firms can strategically use service-network partners to outsource non-core services with a view enhancing the value of their service offer and gain a competitive advantage in the market.
在不断发展和竞争激烈的全球市场中,酒店公司必须寻求新的商业模式,以使他们能够定制他们的报价并满足客户的特定需求。这些需求是多种多样和复杂的,往往不是一家公司能够全部满足的。因此,酒店公司必须寻求合作公司来协助它们满足顾客的要求。通过与其他公司建立服务网络伙伴关系,酒店公司可以有效地为客户提供从最初接触到整个服务体验周期的端到端服务。因此,酒店公司越来越多地使用网络和外包来帮助他们为那些超出单个公司能力范围的客户提供服务。然而,在寻求如何有效管理这方面的指导时,现有的酒店管理理论知识已被证明用途有限。本文提出了一个以价值提升为目的的垂直网络管理的概念框架。本概念性研究探讨了酒店企业如何战略性地利用服务网络合作伙伴外包非核心服务,以提高其服务提供的价值,并在市场中获得竞争优势。
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引用次数: 23
Sharing the Responsibility for Service Failure with Customers: The Effects of Informed Choice and Outcome Foreseeability on Customer Loyalty and Exit 与顾客分担服务失败的责任:知情选择和结果可预见性对顾客忠诚和退出的影响
Pub Date : 2006-02-15 DOI: 10.1300/J150v13n03_11
D. Cranage, H. Sujan, G. Godbey
ABSTRACT Research on service management has been focused on a few strategies for retaining customer loyalty: improving service quality so that customers do not experience failure and recovering from failure, when it does occur. A third strategy is to protect against the ill effects of service failure by preemptive action. This is explored, in the research reported here, through an examination of the effects of giving customers an informed choice. Discovered is that an informed choice causes customers to share responsibility for a service failure and as a result stay more loyal and exit the service relationship less.
服务管理的研究一直集中在保持顾客忠诚的几个策略上:提高服务质量,使顾客不经历失败,当失败发生时从失败中恢复。第三个策略是通过先发制人的行动来防止服务失败的不良影响。在这里报告的研究中,通过对给予客户知情选择的影响的检验,对这一点进行了探讨。我们发现,知情的选择会让顾客分担服务失败的责任,从而保持更忠诚,减少退出服务关系的次数。
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引用次数: 9
Perceived Quality of Hotels in Neuquen Province, Argentina 阿根廷内乌肯省酒店的感知质量
Pub Date : 2006-02-15 DOI: 10.1300/J150v13n03_05
Lucía Tamagni, Marina Zanfardini
ABSTRACT Although the Neuquen Province has experienced an important increase in hospitality demand since the Argentine currency was devalued in 2001, no studies concerning hotel service quality have been detected. This research deals with the perceived quality of high category hotels in two locations in this province. Highly structured interviews were held to measure levels of guests' expectations and perceptions, using a scale adapted to the service context. The paired sample T-test was used to analyse the resulting gaps of the three hotel quality dimensions and their 23 items. Factors influencing expectations levels were also analysed as well as behavioural consequences of perceived service quality. Finally, multi-item hotel quality scale reliability and validity assessment was also applied.
自2001年阿根廷货币贬值以来,虽然内乌肯省的酒店业需求大幅增长,但尚未发现有关酒店服务质量的研究。本研究涉及高类别酒店的感知质量在该省的两个地点。采用与服务环境相适应的量表,进行了高度结构化的访谈,以衡量客人的期望和看法。采用配对样本t检验对三个酒店质量维度及其23个项目的差距进行分析。研究亦分析影响期望水平的因素,以及感知服务质素的行为后果。最后,采用多条目酒店质量量表进行信效度评价。
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引用次数: 5
Prior Experience Satisfaction and Subsequent Fairness Perceptions Within the Service Experience 服务体验中的先前体验满意度和随后的公平性感知
Pub Date : 2006-02-15 DOI: 10.1300/J150v13n03_07
D. Severt, D. Tesone, S. Murrmann
ABSTRACT Past service encounters provide powerful information about the future intentions of customers. This study examines 302 recalled customer service encounters and measures the differences in fairness perceptions of the service encounter outcome between new customers and previous customers, and then between customers with previous positive experiences and between customers with previous negative experiences. A significant difference existed between customers with previous positive experiences and those customers with previous negative experiences. Each group reported similar outcomes with their next visit, which leads towards a tendency of repeat performances for the business. The power of understanding the past experiences of the customer is valuable to service researchers and practitioners in understanding the importance of the perception the customer leaves with. It can govern the expectations the customers have as well as help predict the next experience the customer has with the business and influence what they tell others about the business.
过去的服务体验提供了关于客户未来意图的有力信息。本研究考察了302次顾客服务遭遇的回忆,并测量了新顾客和老顾客之间,以及之前有积极经历的顾客和之前有消极经历的顾客之间对服务遭遇结果的公平感知的差异。有过积极体验的顾客与有过消极体验的顾客之间存在显著差异。每个小组在下次访问时都报告了类似的结果,这导致了企业重复表现的趋势。了解顾客过去的经验对于服务研究者和从业者理解顾客留下的印象的重要性是很有价值的。它可以控制客户的期望,也可以帮助预测客户对业务的下一次体验,并影响他们向他人讲述业务的内容。
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引用次数: 15
Service Climate, Employee Identification, and Customer Outcomes in Hotel Property Rebrandings 酒店物业品牌重塑中的服务氛围、员工认同和客户结果
Pub Date : 2006-02-01 DOI: 10.1300/J150v13n03_02
David Solnet, Neil Paulsen
ABSTRACT Rebrandings have become commonplace on the hotel landscape. Research has not directly examined rebrandings from the employee's perspective, nor has previous research considered the impacts of rebranding on service quality and customer outcomes. In this paper we discuss the role of service climate and employee identification in hospitality organizations and propose a conceptual model that links service climate and employee identification with customer service and related outcomes such as word of mouth communication behaviours. As part of a larger project, 228 employees in three hotels in Australia completed a self-report survey. At the time of the survey, the hotels were undergoing rebranding processes. Hierarchical multiple regression analysis investigated the relationships between the variables of interest. Preliminary findings demonstrate the significant role of customer-contact aspects of service climate and the role of employee identification with their department in predicting employee perceptions of customer outcomes. Future research is proposed.
品牌重塑在酒店景观中已经变得司空见惯。研究没有直接从员工的角度审视品牌重塑,也没有考虑品牌重塑对服务质量和客户结果的影响。在本文中,我们讨论了服务氛围和员工认同在酒店组织中的作用,并提出了一个概念模型,将服务氛围和员工认同与客户服务和相关结果(如口碑传播行为)联系起来。作为一个更大项目的一部分,澳大利亚三家酒店的228名员工完成了一项自我报告调查。在进行调查时,这些酒店正在进行品牌重塑。层次多元回归分析考察了感兴趣变量之间的关系。初步研究结果表明,服务氛围的客户接触方面和员工对其部门的认同在预测员工对客户结果的看法方面发挥了重要作用。提出了今后的研究方向。
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引用次数: 29
期刊
Journal of Hospitality & Leisure Marketing
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