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Hotel Customer Perceptions of Biometric Door Locks: Convenience and Security Factors 酒店顾客对生物识别门锁的认知:便利性和安全性因素
Pub Date : 2008-08-19 DOI: 10.1080/10507050801978323
J. Kim, P. Brewer, Bo Bernhard
ABSTRACT A biometric indicator is any human physiological feature (e.g. fingerprint) or behavioral feature (e.g. voice) that can be measured and used for the purpose of automated identification (Nanavati, Thieme, & Nanavati, 2002). This technology has been used in many settings because of its advantages in providing enhanced convenience and security to users. The purpose of this study is to examine one form of biometric technology, a fingerprint door lock, and to provide an empirical study of potential advocates and opponents of this application. Using the modified TAM framework, 310 participants were sampled via an in-room TV survey system from an upscale hotel in Las Vegas. Findings suggest that while convenience, physical security and data security are key determinants for an advocacy group, personal concerns (overall image of technology) weigh more for opponents. The results will help operators understand customer perceptions and opinions of biometrics in a manner that can inform key decisions on the potential implementation of these technologies.
生物特征指标是任何可以测量并用于自动识别目的的人体生理特征(如指纹)或行为特征(如声音)(Nanavati, Thieme, & Nanavati, 2002)。由于该技术在为用户提供增强的便利性和安全性方面具有优势,因此已在许多环境中使用。本研究的目的是研究生物识别技术的一种形式,指纹门锁,并提供该应用的潜在支持者和反对者的实证研究。使用改进的TAM框架,通过拉斯维加斯一家高档酒店的室内电视调查系统对310名参与者进行了抽样调查。调查结果表明,虽然便利、物理安全和数据安全是倡导团体的关键决定因素,但个人问题(技术的整体形象)对反对者来说更重要。研究结果将帮助运营商了解客户对生物识别技术的看法和意见,从而为这些技术的潜在实施提供关键决策。
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引用次数: 34
Usage of Location Based River Cruise Information Systems – Industry Views and User Acceptance 基于位置的河流巡航信息系统的使用-业界观点和用户接受度
Pub Date : 2008-08-19 DOI: 10.1080/10507050801978299
Astrid Dickinger, A. Zins
ABSTRACT Due to rapid development in technological solutions, location-sensitive information services are spreading into more and more fields and markets. Cruise ship travels are one domain for which geo-spatial and cultural information services play an important role in enriching the passengers' experiences. This paper examines, therefore, the information provided online and analyzes the content provided by river cruise operators offering tours along the river Danube. Additionally, RIVERTALE, a location based on-board information system in the stage of a prototype, is evaluated by both tour operators and passengers. Two system variants are considered: a lean-forward kiosk type information system and a lean-back interactive cabin TV information system. The survey among the passengers reveals that there is a strong willingness to use the information service, primarily determined by the perceived usefulness and entertainment of the system. Industry representatives, in contrast, do not recognize such additional information services as urgent and important as their customers.
由于技术解决方案的快速发展,位置敏感信息服务正在向越来越多的领域和市场扩展。邮轮旅行是地理空间和文化信息服务在丰富乘客体验方面发挥重要作用的一个领域。因此,本文考察了网上提供的信息,并分析了多瑙河沿岸游船运营商提供的内容。此外,RIVERTALE是一个基于位置的车载信息系统,处于原型阶段,由旅游运营商和乘客共同评估。考虑了两种系统变体:前倾式信息亭式信息系统和后倾式交互式客舱电视信息系统。通过对乘客的调查发现,乘客有很强的使用信息服务的意愿,这主要是由系统的感知有用性和娱乐性决定的。相比之下,行业代表并不认为这些额外的信息服务像他们的客户那样紧迫和重要。
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引用次数: 7
A Framework for Evaluating the Business Value of Customer Data in Hospitality 评估酒店业客户数据商业价值的框架
Pub Date : 2008-08-19 DOI: 10.1080/10507050801978331
G. Piccoli
ABSTRACT The unprecedented volume of data captured by modern hospitality firms during the co-production of the service experience can be used to create economic value. In this article we provide a set of frameworks grounded in the cross-disciplinary literature in information systems, strategy and marketing, to conceptualize what data-driven initiatives will align best with different firm strategies and value propositions. The first framework enables a disciplined industry analysis by enabling joint evaluation of the theoretical repurchase rate, degree of customizability of products and services, and degree of unobtrusive data capture that characterizes a given firm's value proposition. The analysis then moves to the individual initiative's level and offers guidance as to how to identify and prioritize these specific data-driven initiatives. This process starts with identifying the key transaction processing systems in the organization and inventorying the data they capture and store. After envisioning possible initiatives that leverage these data, the methodology suggests a way to prioritize projects to ensure that only those offering positive returns are implemented. A case analysis is used to illustrate the use of the proposed frameworks.
现代酒店公司在服务体验的共同生产过程中捕获的前所未有的数据量可用于创造经济价值。在本文中,我们提供了一套基于信息系统、战略和营销等跨学科文献的框架,以概念化哪些数据驱动的举措将与不同的公司战略和价值主张保持最佳一致。第一个框架通过联合评估理论回购率、产品和服务的可定制程度,以及表征给定公司价值主张的不引人注目的数据捕获程度,实现了有纪律的行业分析。然后,分析转移到单个计划的层次,并提供关于如何识别和确定这些特定数据驱动计划的优先级的指导。此流程首先确定组织中的关键事务处理系统,并对它们捕获和存储的数据进行盘点。在设想了利用这些数据的可能举措之后,该方法提出了一种确定项目优先级的方法,以确保只有那些提供积极回报的项目才得以实施。用一个案例分析来说明所提出的框架的使用。
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引用次数: 12
Customer Reviews of Hotel Experiences through Consumer Generated Media (CGM) 通过消费者生成媒体(CGM)对酒店体验的顾客评论
Pub Date : 2008-08-19 DOI: 10.1080/10507050801978265
Miyoung Jeong, Myunghee Mindy Jeon
ABSTRACT As consumer generated media (CGM) are burgeoning online marketing techniques as a form of interpersonal and informal communications, many hotel guests have a chance to provide their candid and voluntary reviews of hotel experiences through these channels. However, little research has been documented to evaluate the overall theme of guests' reviews posted through CGM such as Tripadvisor. com. This study explores how consistent the posted reviews (i.e., compliments and complaints) were with the expected level of service and room rate. Examining guests' reviews of hotels in New York City posted on TripAdvisor. com, this study attempts to uncover generalizable suggestions for hotel management. Results of this study indicated that value was one of the key predictors for guest satisfaction, which leads to return intentions. Regardless of hotel classes and average daily rate (ADR), location appeared to have the highest mean value among seven performance attributes. Obviously, hotel classes (i.e., star ratings) and ADR appeared to influence the relationships of selected hotel performance attributes with both overall guest satisfaction and return intentions. Some managerial implications surrounding this new online marketing media are discussed.
消费者生成媒体(CGM)是一种新兴的网络营销技术,作为一种人际和非正式的沟通形式,许多酒店客人有机会通过这些渠道提供他们对酒店体验的坦率和自愿的评论。然而,很少有研究记录来评估通过CGM(如Tripadvisor)发布的客人评论的整体主题。com。本研究探讨了所发布的评论(即赞美和投诉)与预期服务水平和房价的一致性。查看客人在猫途鹰(TripAdvisor)上对纽约酒店的评论。本研究试图揭示对酒店管理的一般性建议。本研究的结果表明,价值是客人满意度的关键预测因素之一,从而导致客人的回归意愿。无论酒店级别和平均每日房价(ADR)如何,地理位置似乎在7个性能属性中具有最高的平均值。显然,酒店等级(即星级评价)和ADR似乎会影响所选酒店绩效属性与客人总体满意度和回访意愿的关系。讨论了围绕这种新的在线营销媒体的一些管理含义。
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引用次数: 162
Managing Hospitality Information Technology in Europe: Issues, Challenges and Priorities 管理酒店信息技术在欧洲:问题,挑战和优先事项
Pub Date : 2008-08-19 DOI: 10.1080/10507050801978406
P. O'Connor
ABSTRACT Although widely used throughout hospitality, the management of information technology based systems is perceived as challenging. Proprietary systems abound, data integration is problematic and investments are difficult to justify. Existing research focuses exclusively on the U.S. lodging sector, largely ignoring the challenges of operating in an international environment. By interviewing CIOs, this study explores three interconnected issues – the challenges of managing hospitality IT systems in Europe; chains' short term system priorities; and forecasted barriers to success. Findings reveal that similar issues exist in the both U.S. and Europe, and that little progress is being made on addressing long standing industry wide challenges.
虽然在整个酒店业广泛使用,但基于信息技术的系统管理被认为是具有挑战性的。专有系统比比皆是,数据集成问题重重,投资也难以证明其合理性。现有的研究只关注美国的住宿行业,很大程度上忽视了在国际环境中经营的挑战。通过采访首席信息官,本研究探讨了三个相互关联的问题-管理欧洲酒店IT系统的挑战;连锁企业的短期系统优先级;并预测了成功的障碍。调查结果显示,美国和欧洲都存在类似的问题,而且在解决长期存在的行业挑战方面进展甚微。
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引用次数: 17
Restaurant Employees' Technology Use Intention: Validating Technology Acceptance Model with External Factors 餐厅员工技术使用意愿:考虑外部因素的技术接受模型验证
Pub Date : 2008-08-19 DOI: 10.1080/10507050801978422
S. Ham, W. Kim, H. Forsythe
ABSTRACT The study aims to examine if the Technology Acceptance Model (TAM) works for restaurant operations using computing systems. In addition, we pursued other external variables, which were not included in the original TAM, to see how they affect perceived ease of use, perceived usefulness, and intention to use. The external factors were user characteristics, system quality and organizational support. The survey collected data from restaurants in Kentucky, and the response rate was 25% based on the total contacts eligible. SPSS 15.0 and AMOS 7.0 were used for the data analysis. Structural Equation Modeling (SEM) was the primary analysis used to examine the proposed hypotheses developed in fulfilling the study objectives. The SEM statistics supported all the proposed hypotheses but one. The SEM results were interpreted relative to industry implications.
摘要本研究旨在检验技术接受模型(TAM)是否适用于使用计算机系统的餐厅运营。此外,我们还研究了原始TAM中未包含的其他外部变量,以了解它们如何影响感知到的易用性、感知到的有用性和使用意图。外部因素是用户特性、系统质量和组织支持。该调查收集了肯塔基州餐馆的数据,根据符合条件的总联系人,回复率为25%。采用SPSS 15.0和AMOS 7.0进行数据分析。结构方程模型(SEM)是用来检验在实现研究目标中提出的假设的主要分析。扫描电镜的统计数据支持所有提出的假设,只有一个例外。扫描电镜的结果被解释相对于行业的影响。
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引用次数: 34
Differences in Consumer-Generated Media Adoption and Use: A Cross-National Perspective 消费者产生的媒介采用和使用的差异:一个跨国视角
Pub Date : 2008-08-19 DOI: 10.1080/10507050801978240
U. Gretzel, M. Kang, Woojin Lee
ABSTRACT Adoption of consumer-generated media (CGM) and social networking applications has been reportedly rapid and impacts on the travel industry are assumed to be tremendous. CGM such as blogs, reviews and podcasts provide great opportunities for travel marketers. In order to be able to respond to CGM developments, travel marketers need to better understand what drives CGM use in different markets. Using secondary data from various sources, this paper outlines national differences in adoption speed and usage patterns for four major origin markets: the United States, United Kingdom, Germany, and China. Based on the existing technology adoption literature, the information is summarized and analyzed with respect to forces which could drive these differences, mainly focusing on cultural dimensions, media landscapes, infrastructure development and information needs due to specific travel behavior characteristics. The results reveal interesting differences in these four markets and suggest that many factors stimulate CGM adoption. The findings imply that travel marketers need to adjust their CGM-based marketing strategies to the particular circumstances present in a visitor market.
据报道,消费者生成媒体(CGM)和社交网络应用的采用迅速,对旅游业的影响被认为是巨大的。博客、评论和播客等CGM为旅游营销人员提供了巨大的机会。为了能够对CGM的发展做出反应,旅游营销人员需要更好地了解不同市场使用CGM的驱动因素。本文利用各种来源的二手数据,概述了四个主要原产市场(美国、英国、德国和中国)在采用速度和使用模式方面的国家差异。基于现有的技术采用文献,总结和分析了导致这些差异的力量,主要集中在文化维度、媒体景观、基础设施发展和由于特定的旅行行为特征而产生的信息需求。结果揭示了这四个市场的有趣差异,并表明许多因素刺激了CGM的采用。研究结果表明,旅游营销人员需要根据游客市场的具体情况调整基于cgm的营销策略。
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引用次数: 114
Individualized Tourism Brochures as a Novel Approach to Mass Customization 个性化旅游宣传册:大规模定制的新途径
Pub Date : 2008-08-19 DOI: 10.1080/10507050801978463
Nikos Migas, Constantia Anastasiadou, A. Stirling
ABSTRACT Tourism is an information intensive business and technological advances have transformed the way in which information is stored, managed and transmitted to potential visitors. Despite the wide adoption of Internet technologies in tourism marketing, information is still largely disseminated through printed brochures that have remained unchanged and unaffected by personalization trends. This conceptual paper argues that technological innovations such as digital printing allow the creation of dynamic, customized brochures at a lower cost than that of conventional tourist brochures. The main aim of this paper is to propose a framework for cross-media customization of tourism and travel brochures. The paper concludes that empirical research is necessary to assess the optimum levels of individualization for tourism brochures.
旅游业是一项信息密集型行业,技术进步已经改变了信息存储、管理和传递给潜在游客的方式。尽管在旅游营销中广泛采用了互联网技术,但信息在很大程度上仍然是通过印刷小册子传播的,这些小册子保持不变,不受个性化趋势的影响。这篇概念性的论文认为,数字印刷等技术创新使人们能够以比传统旅游手册更低的成本制作动态的、定制的小册子。本文的主要目的是提出一个跨媒体定制旅游和旅游手册的框架。本文认为,有必要进行实证研究,以评估旅游宣传册的最佳个性化水平。
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引用次数: 11
DMO Websites and the Role of Complementary Media in Tourism Advertising DMO网站与互补媒体在旅游广告中的作用
Pub Date : 2008-08-19 DOI: 10.1080/10507050801978455
C. Morosan
ABSTRACT While destination marketing organizations' (DMO) websites are increasingly popular in tourism advertising, this study examined the extent to which DMO website advertising is effective when complemented by several offline advertising media. As the combination of website and local/state travel guide advertising results in high tourist visitation/impact, it was concluded that DMOs should not yet abandon their print advertising in favor of the Internet. A comparison of DMO website users and non-users revealed that the website users generate a stronger impact on the destination than the nonusers.
虽然目的地营销组织(DMO)网站在旅游广告中越来越受欢迎,但本研究考察了DMO网站广告在与几种线下广告媒体相辅相成时的有效程度。由于网站和地方/州旅游指南广告的结合带来了很高的游客访问量/影响,因此得出的结论是,dmo还不应该放弃印刷广告而转向互联网。通过对DMO网站用户和非用户的比较发现,网站用户比非用户对目的地产生更大的影响。
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引用次数: 7
eCRM System Adoption by Hospitality Organizations: A Technology-Organization-Environment (TOE) Framework 酒店组织采用eCRM系统:一个技术-组织-环境(TOE)框架
Pub Date : 2008-08-19 DOI: 10.1080/10507050801978372
Pradeep Racherla, Clark Hu
ABSTRACT Very few topics within business literature have elicited so much interest among both academia and practitioners as that of the benefits for a firm to manage long-term and profitable relationships with customers. A consequence of this surging interest is the tremendous growth in the use of electronic customer relationship management (eCRM) systems. eCRM systems provide firms with a sustainable competitive advantage in a cluttered and highly competitive marketplace. In this regard, the authors develop a research framework incorporating various technical, organizational, and environmental factors that influence the hospitality organizations' adoption of eCRM systems. The implications of this conceptualization, as well as its contribution to hospitality research and practice are substantiated. Finally, conclusions are drawn and directions for potential future research in this area are discussed.
在商业文献中,很少有话题能引起学术界和实践者的兴趣,因为公司管理与客户的长期和有利可图的关系的好处。这种兴趣激增的结果是电子客户关系管理(eCRM)系统使用的巨大增长。eCRM系统为企业在混乱和高度竞争的市场中提供了可持续的竞争优势。在这方面,作者开发了一个研究框架,结合了影响酒店组织采用eCRM系统的各种技术、组织和环境因素。这一概念的含义,以及它对酒店研究和实践的贡献得到证实。最后,对该领域未来的研究方向进行了展望。
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引用次数: 57
期刊
Journal of Hospitality & Leisure Marketing
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