Pub Date : 2008-06-24DOI: 10.1080/10507050801951700
Janet Chang, G. Wall, Chao-Ling Chang
ABSTRACT Indigenous cultures have become increasingly important tourism attractions and the production and sale of handicrafts have become one way in which indigenous peoples and tourists of different types interact. This is the situation in Wulai Township in Taipei County, Taiwan, where indigenous culture has become one among a variety of tourism attractions. The main objectives of this study are three-fold: (1) to explore the perceived authenticity of Atayal woven handicrafts among tourists who visit Wulai; (2) to examine whether or not significant differences exist among tourists to Wulai in their perceptions of the authenticity of Atayal woven handicrafts; and (3) to compare the differences in such perceptions between those on package tours and self-arranged visitors. Analyses of a survey of domestic tourists revealed that significant differences in perceptions exist in association with age, education, and place of residence. Package tour visitors responded more positively than self-arranged tourists concerning the authenticity of Atayal woven handicrafts. Means of enhancing the balance between commodification and authenticity of ethnic culture are suggested.
{"title":"Perception of the Authenticity of Atayal Woven Handicrafts in Wulai, Taiwan","authors":"Janet Chang, G. Wall, Chao-Ling Chang","doi":"10.1080/10507050801951700","DOIUrl":"https://doi.org/10.1080/10507050801951700","url":null,"abstract":"ABSTRACT Indigenous cultures have become increasingly important tourism attractions and the production and sale of handicrafts have become one way in which indigenous peoples and tourists of different types interact. This is the situation in Wulai Township in Taipei County, Taiwan, where indigenous culture has become one among a variety of tourism attractions. The main objectives of this study are three-fold: (1) to explore the perceived authenticity of Atayal woven handicrafts among tourists who visit Wulai; (2) to examine whether or not significant differences exist among tourists to Wulai in their perceptions of the authenticity of Atayal woven handicrafts; and (3) to compare the differences in such perceptions between those on package tours and self-arranged visitors. Analyses of a survey of domestic tourists revealed that significant differences in perceptions exist in association with age, education, and place of residence. Package tour visitors responded more positively than self-arranged tourists concerning the authenticity of Atayal woven handicrafts. Means of enhancing the balance between commodification and authenticity of ethnic culture are suggested.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121995777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2008-06-24DOI: 10.1080/10507050801949696
Hong-Sheng Chang
ABSTRACT The purpose of this work is to elucidate how perceived risks and customer value are related, and to explore the internal composition of this relationship. Functional value found to be negatively affected by financial, functional and physical risks, whereas conditional value is negatively influenced by temporal risk. Furthermore, emotional value found to be negatively affected by psychological risk, whereas social value is negatively influenced by social risk. Finally, exactly epistemic value is affected by psychological risk. Finally, this study provides a new shape of the “structural” relationships among six perceived risks and five types of customer value.
{"title":"Increase Hotel Customer Value by Reducing Relevant Perceived Risk in Taiwan","authors":"Hong-Sheng Chang","doi":"10.1080/10507050801949696","DOIUrl":"https://doi.org/10.1080/10507050801949696","url":null,"abstract":"ABSTRACT The purpose of this work is to elucidate how perceived risks and customer value are related, and to explore the internal composition of this relationship. Functional value found to be negatively affected by financial, functional and physical risks, whereas conditional value is negatively influenced by temporal risk. Furthermore, emotional value found to be negatively affected by psychological risk, whereas social value is negatively influenced by social risk. Finally, exactly epistemic value is affected by psychological risk. Finally, this study provides a new shape of the “structural” relationships among six perceived risks and five types of customer value.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129627857","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2008-06-24DOI: 10.1080/10507050801949712
Sunyoung Yi, J. Busser
ABSTRACT The purpose of this study was to identify a parsimonious subset of casino attributes, and to examine how these attributes are related to the behavior variables of slot players. Slot players (n = 382) were sampled from a Las Vegas casino targeting local gamblers. Regression analyses were conducted to explore the casino attributes impacting repatronage intentions and willingness to recommend. The top three important factors affecting repatronage intentions and willingness to recommend were gaming value & environment, customer service, and safety. The results of this study offer casino managers opportunities to target locals (i.e. slot customers) more effectively and recommendations for research.
{"title":"The Influential Attributes that Affect Resident Slot Gamblers' Repatronage Intentions and Willingness to Recommend Casinos to Others","authors":"Sunyoung Yi, J. Busser","doi":"10.1080/10507050801949712","DOIUrl":"https://doi.org/10.1080/10507050801949712","url":null,"abstract":"ABSTRACT The purpose of this study was to identify a parsimonious subset of casino attributes, and to examine how these attributes are related to the behavior variables of slot players. Slot players (n = 382) were sampled from a Las Vegas casino targeting local gamblers. Regression analyses were conducted to explore the casino attributes impacting repatronage intentions and willingness to recommend. The top three important factors affecting repatronage intentions and willingness to recommend were gaming value & environment, customer service, and safety. The results of this study offer casino managers opportunities to target locals (i.e. slot customers) more effectively and recommendations for research.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"342 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115889228","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2008-06-24DOI: 10.1080/10507050801951452
H. Xie, C. Costa, D. Morais
ABSTRACT This study explored gender differences in motivation and activity participation among rural tourists to Potter County, Pennsylvania. Mail survey data from a sample of 343 visitors to the region revealed that females were more motivated by family bonding and natural and rural exploration. Female tourists were also more inclined to shop, eat in local restaurants and attend festivals and events, while male tourists were more inclined to fish and hunt. Social role theory was used to explain the observed gender differences. Contrasts between these and previously reported findings reinforce the importance of considering that gender roles and gendered tourist behavior are relative and ever-evolving.
{"title":"Gender Differences in Rural Tourists' Motivation and Activity Participation","authors":"H. Xie, C. Costa, D. Morais","doi":"10.1080/10507050801951452","DOIUrl":"https://doi.org/10.1080/10507050801951452","url":null,"abstract":"ABSTRACT This study explored gender differences in motivation and activity participation among rural tourists to Potter County, Pennsylvania. Mail survey data from a sample of 343 visitors to the region revealed that females were more motivated by family bonding and natural and rural exploration. Female tourists were also more inclined to shop, eat in local restaurants and attend festivals and events, while male tourists were more inclined to fish and hunt. Social role theory was used to explain the observed gender differences. Contrasts between these and previously reported findings reinforce the importance of considering that gender roles and gendered tourist behavior are relative and ever-evolving.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"249 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132086054","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2008-06-24DOI: 10.1080/10507050801949316
Michael D. Musante, David C. Bojanic, Jian Zhang
ABSTRACT In the study, a brand personality scale for use in the restaurant industry is developed and tested. As part of our analysis we propose a modified version of the original Brand Personality Scale (BPS) developed by Aaker (1997). Our objective was to modify the Aaker scale to possess greater relevance for the restaurant industry. In order to test the modified scale, six brands from both the quick service and casual dining segments were assessed utilizing an 18 item scale. The results indicated that the modified scale was efficient in that it was able to explain as much variance between restaurants as the larger scale. In the analysis we highlight managerial implications of the findings, and note areas for future research.
{"title":"A Modified Brand Personality Scale for the Restaurant Industry","authors":"Michael D. Musante, David C. Bojanic, Jian Zhang","doi":"10.1080/10507050801949316","DOIUrl":"https://doi.org/10.1080/10507050801949316","url":null,"abstract":"ABSTRACT In the study, a brand personality scale for use in the restaurant industry is developed and tested. As part of our analysis we propose a modified version of the original Brand Personality Scale (BPS) developed by Aaker (1997). Our objective was to modify the Aaker scale to possess greater relevance for the restaurant industry. In order to test the modified scale, six brands from both the quick service and casual dining segments were assessed utilizing an 18 item scale. The results indicated that the modified scale was efficient in that it was able to explain as much variance between restaurants as the larger scale. In the analysis we highlight managerial implications of the findings, and note areas for future research.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115844273","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2008-05-05DOI: 10.1080/10507050801946866
V. Magnini, Shawn T Thelen
ABSTRACT Consumers' perceptions of brand personality, décor, and service quality are often regarded as integral drivers of satisfaction judgments and loyalty towards hospitality businesses. Therefore, this study extends existing atmospherics research by testing the influence of music on consumers' perceptions of brand personality, décor and service quality in a laboratory experiment conducted on undergraduate business students in a fine dining restaurant setting. Findings indicate that music does have an influence on perceptions of brand personality and décor, but does not appear to have a significant impact on perceptions of service quality.
{"title":"The Influence of Music on Perceptions of Brand Personality, Décor, and Service Quality: The Case of Classical Music in a Fine-Dining Restaurant","authors":"V. Magnini, Shawn T Thelen","doi":"10.1080/10507050801946866","DOIUrl":"https://doi.org/10.1080/10507050801946866","url":null,"abstract":"ABSTRACT Consumers' perceptions of brand personality, décor, and service quality are often regarded as integral drivers of satisfaction judgments and loyalty towards hospitality businesses. Therefore, this study extends existing atmospherics research by testing the influence of music on consumers' perceptions of brand personality, décor and service quality in a laboratory experiment conducted on undergraduate business students in a fine dining restaurant setting. Findings indicate that music does have an influence on perceptions of brand personality and décor, but does not appear to have a significant impact on perceptions of service quality.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117048521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2008-05-05DOI: 10.1080/10507050801946841
Mark P. Leach, Annie H. Liu, R. Winsor
ABSTRACT In the face of competition for limited vacation and leisure time, meeting planners and membership associations have traditionally been interested in how to attract new members and enhance attendance at organizational conferences. This study empirically investigates members' intentions to attend organizational conferences using an accessibility-diagnosticity framework (Feldman and Lynch 1988). Findings suggest that post-attendance attitudes are the most important factor predicting intentions to (1) attend a future conference and (2) recommend the conference to others. Furthermore, what one has heard about the conference (i.e., the buzz) and one's perceived congruence with the values of the organization are also found to be important when predicting attendance intentions. Implications and conference planning strategies are discussed.
面对有限的假期和休闲时间的竞争，会议策划者和会员协会一直对如何吸引新会员和提高组织会议的出席率感兴趣。本研究使用可及性-诊断性框架(Feldman and Lynch 1988)实证调查了成员参加组织会议的意向。研究结果表明，出席后态度是预测(1)参加未来会议和(2)向他人推荐会议意向的最重要因素。此外，在预测出席意愿时，人们对会议的了解(即嗡嗡声)和人们对组织价值观的感知一致性也被发现是重要的。讨论了影响和会议规划策略。
{"title":"The Impact of Attitudes, Word-of-Mouth, and Value Congruence on Conference Participation: A Comparison of Attending and Non-Attending Organizational Members","authors":"Mark P. Leach, Annie H. Liu, R. Winsor","doi":"10.1080/10507050801946841","DOIUrl":"https://doi.org/10.1080/10507050801946841","url":null,"abstract":"ABSTRACT In the face of competition for limited vacation and leisure time, meeting planners and membership associations have traditionally been interested in how to attract new members and enhance attendance at organizational conferences. This study empirically investigates members' intentions to attend organizational conferences using an accessibility-diagnosticity framework (Feldman and Lynch 1988). Findings suggest that post-attendance attitudes are the most important factor predicting intentions to (1) attend a future conference and (2) recommend the conference to others. Furthermore, what one has heard about the conference (i.e., the buzz) and one's perceived congruence with the values of the organization are also found to be important when predicting attendance intentions. Implications and conference planning strategies are discussed.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128675799","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2008-05-05DOI: 10.1080/10507050801946858
S. Lumsden, Srikanth Beldona, A. Morrison
ABSTRACT In this study, the RFM (Recency, Frequency, and Monetary) framework is applied as a method of distinguishing customer value based on pre-purchase motivations of membership initiation in an all-inclusive travel vacation club. Findings suggest that frequency is the strongest predictor of supply side customer value in travel vacation clubs, compared to recency and monetary value. Findings are useful for a variety of travel firms in the complex travel-package industry in the areas of customer segmentation, targeting, and marketing communications.
{"title":"Customer Value in an All-Inclusive Travel Vacation Club: An Application of the RFM Framework","authors":"S. Lumsden, Srikanth Beldona, A. Morrison","doi":"10.1080/10507050801946858","DOIUrl":"https://doi.org/10.1080/10507050801946858","url":null,"abstract":"ABSTRACT In this study, the RFM (Recency, Frequency, and Monetary) framework is applied as a method of distinguishing customer value based on pre-purchase motivations of membership initiation in an all-inclusive travel vacation club. Findings suggest that frequency is the strongest predictor of supply side customer value in travel vacation clubs, compared to recency and monetary value. Findings are useful for a variety of travel firms in the complex travel-package industry in the areas of customer segmentation, targeting, and marketing communications.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"456 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132140114","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2008-05-05DOI: 10.1080/10507050801946833
Rita Faullant, Kurt Matzler, J. Füller
ABSTRACT Satisfaction analyses have long been undertaken and in various ways, but the elaboration of strategic positioning options on the basis of satisfaction ratings has been fairly neglected. We report the results of a satisfaction study of major Alpine ski resorts, where we first identify the factor structure of overall satisfaction through confirmatory factor analysis and then present the relative positioning of skiing areas on these attribute factors in a bi-dimensional space by applying the technique of correspondence analysis. We interpret the results for two different segments (under 25 years of age, and over 50 years), thereby demonstrating the necessity of including satisfaction scores in strategic positioning decisions.
{"title":"A Positioning Map of Skiing Areas Using Customer Satisfaction Scores","authors":"Rita Faullant, Kurt Matzler, J. Füller","doi":"10.1080/10507050801946833","DOIUrl":"https://doi.org/10.1080/10507050801946833","url":null,"abstract":"ABSTRACT Satisfaction analyses have long been undertaken and in various ways, but the elaboration of strategic positioning options on the basis of satisfaction ratings has been fairly neglected. We report the results of a satisfaction study of major Alpine ski resorts, where we first identify the factor structure of overall satisfaction through confirmatory factor analysis and then present the relative positioning of skiing areas on these attribute factors in a bi-dimensional space by applying the technique of correspondence analysis. We interpret the results for two different segments (under 25 years of age, and over 50 years), thereby demonstrating the necessity of including satisfaction scores in strategic positioning decisions.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128918040","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2008-04-28DOI: 10.1080/10507050802097115
J. Yuan, Chikang Kenny Wu, Jianren Zhang, B. Goh, B. Stout
ABSTRACT As the rapid tourism development continues, many challenges emerge in the travel industry in Yunnan Province, China. Using data collected from a survey, this article presents the findings of a research study determining the destination attributes critical to the overall satisfaction level of Chinese tourists visiting Yunnan Province, China. A total of 29 satisfaction attributes were grouped under five travel dimensions (factors), namely tourist facilities and service, destination attractiveness, professionalism of the tour guide, itinerary/schedule and dynamics of the tour group. Results of two-stage least squares regression analysis indicated that destination attractiveness, professionalism of the tour guide and dynamics of tour group are significant predictors of domestic tourists' overall satisfaction level. Implications with regard to the sustainable tourism development in Yunnan Province were finally discussed.
{"title":"Chinese Tourist Satisfaction with Yunnan Province, China","authors":"J. Yuan, Chikang Kenny Wu, Jianren Zhang, B. Goh, B. Stout","doi":"10.1080/10507050802097115","DOIUrl":"https://doi.org/10.1080/10507050802097115","url":null,"abstract":"ABSTRACT As the rapid tourism development continues, many challenges emerge in the travel industry in Yunnan Province, China. Using data collected from a survey, this article presents the findings of a research study determining the destination attributes critical to the overall satisfaction level of Chinese tourists visiting Yunnan Province, China. A total of 29 satisfaction attributes were grouped under five travel dimensions (factors), namely tourist facilities and service, destination attractiveness, professionalism of the tour guide, itinerary/schedule and dynamics of the tour group. Results of two-stage least squares regression analysis indicated that destination attractiveness, professionalism of the tour guide and dynamics of tour group are significant predictors of domestic tourists' overall satisfaction level. Implications with regard to the sustainable tourism development in Yunnan Province were finally discussed.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128743065","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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