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SOSTAC framework analysis for enhancing digital marketing in Yogyakarta's Art Music Today 日惹《今日艺术音乐》加强数字营销的 SOSTAC 框架分析
Pub Date : 2024-02-01 DOI: 10.22219/jcse.v5i1.30521
Novi Anggraeni, Tussi Sulistyowati, Nur Elfi Husda
This research utilizes a qualitative descriptive methodology, employing the SOSTAC model to analyze Art Music Today (AMT). The study follows six structured steps, starting with a SWOT-based Situation Analysis highlighting AMT's strengths as a unique Yogyakarta entity. Strategic objectives are set using the 5s Framework, focusing on digital marketing elements like online sales optimization and user experience. The Strategy phase emphasizes STP marketing, presenting AMT as a tailored music information center. Tactics, guided by the 7P framework, include product diversification and pricing strategies, contributing to an enhanced user experience. An 18-month action plan, depicted in a Gantt chart, guides implementation from content creation to streamlined processes. The Control phase involves monitoring with Google Analytics and social media evaluation. Through leveraging strengths and addressing weaknesses, AMT positions itself for growth in the digital landscape, using the SOSTAC model as a robust framework for digital marketing excellence.  As a suggestion, through a proactive approach to leveraging inherent strengths and addressing weaknesses, AMT aims for significant growth in the dynamic digital environment. Aligning its digital marketing efforts with the SOSTAC model, which covers Situational Analysis, Objectives, Strategy, Tactics, Action, and Control, ensures a comprehensive understanding of current market dynamics. This strategic alignment establishes the foundation for a well-defined and actionable digital marketing strategy.
本研究采用定性描述方法,运用 SOSTAC 模型对今日艺术音乐(AMT)进行分析。研究遵循六个结构化步骤,首先是基于 SWOT 的形势分析,突出 AMT 作为日惹独特实体的优势。采用 5s 框架设定战略目标,重点关注在线销售优化和用户体验等数字营销要素。战略阶段强调 STP 营销,将 AMT 打造成量身定制的音乐信息中心。战术以 7P 框架为指导,包括产品多样化和定价策略,以增强用户体验。甘特图描述了一个为期 18 个月的行动计划,指导从内容创建到简化流程的实施。控制阶段包括利用谷歌分析和社交媒体评估进行监控。AMT 将 SOSTAC 模型作为卓越数字营销的强大框架,通过发挥优势、克服不足,在数字领域实现增长。 作为一项建议,通过积极利用固有优势和解决不足之处的方法,AMT 的目标是在动态的数字环境中实现显著增长。将数字营销工作与 SOSTAC 模型(包括形势分析、目标、战略、战术、行动和控制)相结合,可确保全面了解当前的市场动态。这种战略调整为制定明确、可行的数字营销战略奠定了基础。
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引用次数: 0
Processing snakehead fish as a high-protein modern healthy food product in the snakehead fish farmers' group 乌鳢养殖户将乌鳢加工成高蛋白现代健康食品
Pub Date : 2024-01-31 DOI: 10.22219/jcse.v5i1.30159
A. M. R. Anjeli, Riski Dwi Prameswari, Anisaul Hasanah
This activity is a response to the impact of the Covid-19 pandemic, which has led to a high unemployment rate in Gresik since March 2020. Several industries have conducted layoffs, affecting 2,300 employees and leading to an increase in poverty levels. The Community-Based Empowerment Program in Tenggor Balongpanggang Village was initiated as a solution. This village is rich in snakehead fish resources but requires human resource development in its distribution. Through training, the villagers will learn how to enhance the added value of snakehead fish, turning it into a high-protein modern healthy food product that can be marketed, providing economic benefits for both the commodity and UD Sumber Rejeki Lestari. The main objectives of this activity are to introduce UD Sumber Rejeki Lestari as the source of raw materials for snakehead fish, provide information about business opportunities through partnerships, create business opportunities for the community through partnerships, and improve the community's skills in processing snakehead fish.
自 2020 年 3 月以来,"Covid-19 "大流行病已导致格雷西克失业率居高不下。一些行业进行了裁员,影响到 2300 名员工,导致贫困率上升。作为解决方案,在 Tenggor Balongpanggang 村启动了社区赋权计划。该村拥有丰富的蛇头鱼资源,但在销售过程中需要开发人力资源。通过培训,村民们将学会如何提高乌鳢的附加值,将其转化为可以销售的高蛋白现代健康食品,为商品和 UD Sumber Rejeki Lestari 带来经济效益。这项活动的主要目标是介绍乌鳢原料产地 UD Sumber Rejeki Lestari,通过合作提供有关商机的信息,通过合作为社区创造商机,以及提高社区加工乌鳢的技能。
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引用次数: 0
Implementation of scouting techniques material on first aid for accidents in scouts of Gudep Bumi Bahari 在 Gudep Bumi Bahari 童子军中实施关于意外急救的童子军技术材料
Pub Date : 2024-01-27 DOI: 10.22219/jcse.v5i1.30145
Muh. Khaerul Ummah BK, H. Hamna, Karmila Risa Rahmawati, Syaiful Hidayat, Ananda Amelia
Scouting is one of the activities of forming discipline, morals, character, and mental development with a learning process outside the school environment and outside the family environment which is packaged in an interesting and fun way carried out in the open air. There are two kinds of scout learning material, namely knowledge learning and scouting techniques. In scouting activities there are several scouting techniques that are often used for example camping, exploration, terrain orientation, and mountain climbing. Therefore, it is necessary to implement the scouting technique of scout first aid material for scouts through a Community Service program that is integrated with lecture activities at the project location to implement the scouting technique of scout first aid material for scouts in Gudep Bumi Bahari so that scouts in Gudep Bumi Bahari can know and apply every step in performing first aid in accidents during scouting activities.  The purpose of this service is to increase the knowledge and skills of the first aid of the Cub Scouts, because the knowledge of first aid in the accident of the Cub Scouts of Gudep Bumi Bahari is still lacking.   The method used in this community service is lecture-based coaching, practice and educational games, interviews are conducted as a final evaluation. The service program carried out with the project implementation team can be carried out according to targets such as increasing the understanding and skills of Scouts related to first aid material at Gudep Bumi Bumi Bahari in SD Negeri Pulias Abaling.
童子军活动是在学校环境和家庭环境之外,以有趣、好玩的方式在户外开展的一种学习过程,是培养纪律、道德、品格和心智发展的活动之一。童子军的学习材料有两种,即知识学习和童子军技术。在童子军活动中,经常会用到几种童子军技术,如露营、探险、地形定向、登山等。因此,有必要通过社区服务计划,在项目地点开展与讲座活动相结合的活动,为 Gudep Bumi Bahari 的童子军实施童子军急救材料的童子军技术,使 Gudep Bumi Bahari 的童子军能够了解和应用在童子军活动中发生意外时进行急救的每一个步骤。 这项服务的目的是增加幼童军的急救知识和技能,因为 Gudep Bumi Bahari 的幼童军仍然缺乏事故急救知识。 这项社区服务采用的方法是以讲座为基础的辅导、练习和教育游戏,并进行访谈作为最终评估。与项目实施小组一起开展的服务项目可以根据目标来进行,如在 SD Negeri Pulias Abaling 的 Gudep Bumi Bumi Bahari 提高童子军对急救材料的理解和技能。
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引用次数: 0
Tri Hita Karana for environmental resilience: Enhancing coral reef conservation and sustainable practices in Mengiat Beach Bali Tri Hita Karana 促进环境复原力:加强巴厘岛 Mengiat 海滩的珊瑚礁保护和可持续做法
Pub Date : 2024-01-27 DOI: 10.22219/jcse.v5i1.29858
Tjokorda Gde Agung Wijaya Kesuma Suryawan, Cokorda Istri Agung Vera Nindia Putri, Made Ayu Desy Geriadi, Anak Agung Istri Dwijayanthi, Riyana Miranti
This collaborative international community service initiative applies the Tri Hita Karana philosophy to improve coral reef conservation at Bali''s Mengiat Beach. The collaboration between Universitas Ngurah Rai and the University of Canberra integrates traditional wisdom and innovative methods, promoting resilience, sustainable practices, and economic growth while adhering to Tri Hita Karana''s holistic principles. The initiative program combines Marine Protected Areas (MPAs) and the Mars Assisted Restoration System (MARRS) to safeguard coral ecosystems. Participatory Action Research (PAR) empowers communities, aligning with the holistic principles of Tri Hita Karana. The methodology encompasses preparation, education, hands-on training, beach clean-ups, and continuous evaluation, reinforcing coral preservation while promoting sustainable practices and ecological well-being. These strategies align with the Tri Hita Karana philosophy, promoting local engagement and resource management. The donation of Reef Stars by the universities to the Bali Coastal and Marine Biodiversity Foundation reflects a commitment to environmental well-being and long-term harmony. The Mengiat Beach collaboration by two universities and the Bali Coastal and Marine Biodiversity Foundation integrates traditional wisdom and modern methods within the Tri Hita Karana philosophy. Through education, training, and reef restoration, the initiative emphasizes community engagement and ecological resilience.
这项国际社区服务合作计划运用 Tri Hita Karana 哲学改善巴厘岛 Mengiat 海滩的珊瑚礁保护。努拉莱大学和堪培拉大学之间的合作融合了传统智慧和创新方法,在坚持 Tri Hita Karana 整体原则的同时,促进了复原力、可持续实践和经济增长。该倡议计划结合了海洋保护区(MPA)和火星辅助恢复系统(MARRS),以保护珊瑚生态系统。参与式行动研究(PAR)赋予社区权力,符合 Tri Hita Karana 的整体原则。该方法包括准备、教育、实践培训、海滩清理和持续评估,在促进可持续实践和生态福祉的同时加强珊瑚保护。这些策略符合 Tri Hita Karana 的理念,促进了当地的参与和资源管理。各大学向巴厘岛沿海和海洋生物多样性基金会捐赠珊瑚礁之星,体现了对环境福祉和长期和谐的承诺。两所大学与巴厘岛海岸和海洋生物多样性基金会在门吉亚特海滩的合作将传统智慧和现代方法融入 Tri Hita Karana 理念。通过教育、培训和珊瑚礁恢复,该倡议强调社区参与和生态恢复能力。
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引用次数: 0
Corporate social responsibility program: Based on community development in the village 企业社会责任计划:以乡村社区发展为基础
Pub Date : 2024-01-27 DOI: 10.22219/jcse.v5i1.31445
Anggun Septiana Devi, Ana Kumalasari
Corporate Social Responsibility (CSR) is an action taken by a company as a form of social responsibility and the surrounding environment where the company operates. In this case, PT Pertamina Hulu Energi West Madura Offshore coordinates with Sidorukun Village to determine the fostered residents and beneficiaries of the CSR program. The purpose of this study to analyze/ explain the community empowerment-based CSR program in the village. This research uses a qualitative approach. Data collection techniques were carried out using observation, documentation and interviews. Researchers used purposive sampling and snowball sampling techniques to determine informants. The findings show that the implementation of CSR by PT Pertamina Hulu Energi West Madura Offshore is based on the CSR theory according to Sen and Bhattacharya, namely Community Support; Employee Support; Diversity; Environment; Non-US Operations; and Products, it can be concluded that the CSR of PT Pertamina Hulu Energi West Madura Offshore has met the theoretical criteria, starting from company policies that support education, health, and SME development programs. The implementation of nature conservation activities, innovation of processed products, and the company also provides employment opportunities for the community and pays attention to public safety and health during community empowerment activities.
企业社会责任(Corporate Social Responsibility,CSR)是公司为履行社会责任而采取的一种行动,也是对公司运营地周边环境的一种保护。在这种情况下,PT Pertamina Hulu Energi West Madura Offshore 公司与 Sidorukun 村进行协调,以确定企业社会责任项目的受益居民和受益人。本研究旨在分析/解释该村基于社区赋权的企业社会责任项目。本研究采用定性方法。通过观察、记录和访谈等方法收集数据。研究人员使用目的性抽样和滚雪球抽样技术来确定信息提供者。研究结果表明,PT Pertamina Hulu Energi West Madura Offshore 公司的企业社会责任实施是基于 Sen 和 Bhattacharya 的企业社会责任理论,即社区支持、员工支持、多样性、环境、非美国业务和产品。自然保护活动的实施、加工产品的创新以及公司还为社区提供就业机会,并在社区赋权活动中关注公共安全和健康。
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引用次数: 0
Devising an impactful religious moderation workshop for teachers and principals: The practice of Ice Berg analysis and U theory perspective 为教师和校长设计一个有影响力的宗教调节研讨会:冰伯格分析实践和 U 理论视角
Pub Date : 2024-01-27 DOI: 10.22219/jcse.v5i1.30085
Yusuf Hanafi, Muhammad Saefi, M. Ikhsan, T. N. Diyana, F. Anam, Oktaviani A. Suciptaningsih
In the academic setting, teachers and school principals are often faced with the problem of identifying and developing strategies to strengthen the atmosphere of religious moderation. Unfortunately, resources for training and support are scarce. Our study presents the design and assessment of a religious moderation workshop utilizing the problem-based discussion method, supported by Ice Berg and U theory perspective analysis. This two-session workshop aims to bolster religious moderation among school personnel. During the initial session, attendees were presented with strategies to empower religious moderation and state defense. In the subsequent meeting, attendees were encouraged to engage in problem-solving exercises focused on acts and behaviors of intolerance. Not to mention, the educators and administrators have acquired content and pedagogical expertise regarding religious moderation and state defense, which can be applied in classroom and school settings. Additionally, participants expressed a positive belief that the training effectively exemplified the integration of character-building subject matter, religious moderation, state defense, and instructional strategies. As a result, the workshop for teachers and school principals was deemed successful and effective.
在学术环境中,教师和校长往往面临着确定和制定加强宗教温和氛围的战略的问题。遗憾的是,用于培训和支持的资源十分匮乏。我们的研究采用基于问题的讨论方法,并辅以 Ice Berg 和 U 理论视角分析,对宗教温和性研讨会进行了设计和评估。该工作坊为期两节,旨在加强学校工作人员的宗教节制能力。在最初的会议上,与会者了解了增强宗教节制和国家防卫能力的策略。在随后的会议上,与会者被鼓励参与以不容忍行为为重点的问题解决练习。更不用说,教育者和管理者还获得了有关宗教温和与国家防卫的内容和教学专业知识,这些知识可以应用于课堂和学校环境中。此外,学员们还积极认为,培训有效地体现了品格培养主题、宗教节制、国家防卫和教学策略的整合。因此,为教师和校长举办的讲习班被认为是成功而有效的。
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引用次数: 0
Assisting 10-week CLIL enrichment program for Islamic-affiliated primary school students 协助为有伊斯兰教信仰的小学生开展为期 10 周的 CLIL 增益计划
Pub Date : 2024-01-25 DOI: 10.22219/jcse.v5i1.29991
K. Khoiriyah, Rafika Rabba Farah, Puji Sumarsono
Teaching English to Young Learners starts to reach growth as parents want their children to be competent in one of the 21st-century skills, which is being communicative. Having the ability to communicate in one foreign language, particularly English, is considered important for many parents whose children study at Islamic-affiliated schools, other than Arabic skills. However, English teaching at the primary school level is still limited in terms of its teaching duration, they learn only for 90 minutes per week. Therefore, this community service aims to provide more opportunities for primary graders at SD Aisyiyah Kota Malang to learn English through the Content Language Integrated Learning (CLIL) enrichment program which was done in weekend classes that lasted for ten consecutive meetings. The methods implemented were analyzing students’ learning needs, designing science-based topics as teaching material, developing materials, implementing the learning design through 10-week teaching, and evaluating the program. Results show that the content of the subject at the school was taught in English. Some materials designed for this project were about science, thus, in this program students discussed the topic of science in English. Also, the content was designed by integrating Islamic elements, the topics were animals mentioned in the Quran such as camel, whale, bird, donkey, and crow. At the end of the session, this activity gained a positive response from students, the content teacher, the homeroom teacher, and the school principal. This indicates that the community service which was designed in the form of an enrichment program for weekend classes was effectively run.
由于家长们希望自己的孩子能够掌握 21 世纪的一项技能,即交际能力,因此幼儿英语教学开始得到发展。对于许多子女在伊斯兰学校就读的家长来说,除了阿拉伯语技能之外,用一门外语(尤其是英语)进行交流的能力也非常重要。然而,小学阶段的英语教学时间仍然有限,他们每周只学习 90 分钟。因此,这项社区服务旨在通过内容语言综合学习(CLIL)强化课程,为哥打玛琅艾西雅学校(SD Aisyiyah Kota Malang)的小学一年级学生提供更多学习英语的机会。所采用的方法包括分析学生的学习需求、设计以科学为基础的主题作为教学材料、编写教材、通过为期 10 周的教学实施学习设计以及对课程进行评估。结果表明,学校的学科内容是用英语教学的。为该项目设计的一些材料与科学有关,因此,在该项目中,学生们用英语讨论科学话题。此外,课程内容的设计还融入了伊斯兰元素,主题是《古兰经》中提到的动物,如骆驼、鲸鱼、鸟、驴和乌鸦。活动结束时,学生、教学老师、班主任和校长都对这项活动给予了积极评价。这表明,以周末班丰富课程的形式设计的社区服务得到了有效开展。
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引用次数: 0
SHIFTING MOTIVATIONS AMONG STUDENTS WHILE INDUSTRIAL TRAINING: MAINTAINING STUDENTS' LEARNING OF MANDARIN 工业培训中学生动机的转变:维持学生的普通话学习
Pub Date : 2023-11-13 DOI: 10.56670/jcs.v5i2.159
Quinta Avenida, Dani Putri Septi K., Stephanie Phanata, Kristina Indah Setyo Rahayu
This study, which was covered in the paper, looked at how Diploma in Mandarin students' motivation for learning Mandarin changed before and after they were relocated to China. In the investigation, we urged the 15 participants to keep reflective journals and interviewed them twice, once before and once after their industrial training experience at PT Formosa Bag Indonesia. The research showed that the majority of participants projected to maintain their trip-induced increases in desire for learning Mandarin in the future. The results show that the participants' motivations changed during their industrial training at PT Formosa Bag Indonesia, and that this change was prompted by their new educational environment and individual learning experiences. Because the learning and sociocultural environments are always interacting with the participants' L2 self-concepts in industry, the motivational boost evolved. These results provide novel insights into the dynamic motivation for learning the Mandarin language as well as the function of formal and informal learning environments. They imply that in order to increase international students' motivation for long-term Mandarin study, educational stakeholders must offer genuine communication chances and resources.
该研究考察了汉语文凭课程学生在移居中国前后学习汉语的动机是如何变化的。在调查中,我们敦促15名参与者保持反思日志,并采访了他们两次,一次是在他们在PT Formosa Bag印度尼西亚的工业培训经历之前和之后。研究表明,大多数参与者预计未来会保持因旅行而增加的学习普通话的愿望。研究结果显示,参与者在印尼福尔摩沙制袋有限公司的工业培训期间,动机发生了变化,而这种变化是由他们新的教育环境和个人学习经验所推动的。由于学习环境和社会文化环境总是与参与者的第二语言自我概念相互作用,因此动机促进得到了发展。这些结果为研究汉语学习的动态动机以及正式和非正式学习环境的功能提供了新的见解。他们暗示,为了提高国际学生长期学习普通话的动机,教育利益相关者必须提供真正的交流机会和资源。
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引用次数: 0
Strengthening organizational capacity to enhance the sustainability of ornamental fish community cooperatives-based in Malang 加强组织能力,提高马朗观赏鱼社区合作社的可持续性
Pub Date : 2023-11-11 DOI: 10.22219/jcse.v4i3.28416
Fadillah Putra, Mikchaell Alfanov Pardamean Panjaitan, Fajar Shodiq Ramadhan Ramdlan
Cooperatives play a crucial role in the Indonesian economy, cooperatives have high values in helping to improve the country's economic welfare. Therefore, the development of a cooperative-based Indonesian economy is urgently needed to help boost the economy. Partners in this service activity are the Nusantara Ornamental Fish Malang community. Institutional strengthening is very influential in developing cooperative-based community businesses. This is based on the problems found in the form of weak ornamental fish community institutional systems, more optimal ornamental fish production, limited access to capital, and limited access to ornamental fish marketing. This service activity aims to provide knowledge and assistance in strengthening cooperative-based community business institutions. Assistance provided in the form of cooperative training and procedures for its establishment, cooperative management, facilities for procuring ornamental fish seeds, and ornamental fish marketing galleries. The result is the formation of an ornamental fish production cooperative that can run well and it is hoped that it will be able to help cooperative members and fish farmers in dealing with various problems including access to capital and assistance from the government.
合作社在印尼经济中发挥着至关重要的作用,合作社在帮助提高国家经济福利方面具有很高的价值。因此,迫切需要发展以合作社为基础的印尼经济,以帮助促进经济发展。这项服务活动的合作伙伴是 Nusantara Ornamental Fish Malang 社区。加强制度建设对发展以合作社为基础的社区企业非常重要。这是基于观赏鱼社区机构系统薄弱、观赏鱼生产更优化、获得资本的机会有限以及观赏鱼营销机会有限等问题。这项服务活动旨在提供知识和援助,以加强以合作社为基础的社区商业机构。援助形式包括合作社培训及其建立程序、合作社管理、观赏鱼种子采购设施和观赏鱼销售廊。结果是成立了一个能够良好运作的观赏鱼生产合作社,希望它能够帮助合作社成员和养鱼户解决各种问题,包括获得资金和政府援助。
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引用次数: 0
Effectiveness of public service program related cocoa fermentation sop in increasing the knowledge of cocoa farmer 与可可发酵技术相关的公共服务项目在提高可可种植者知识水平方面的成效
Pub Date : 2023-11-08 DOI: 10.22219/jcse.v4i3.26038
Universitas Muhammadiyah Malang, East Java, Hanif Alamudin Mansur, Noor Harini, E. Saati, D. Damat, W. Warkoyo, S. Sukardi, Vritta Amroini, Rista Anggriani, D. D. Siskawardani, Afifah Husna, D. Putri, Nafidzah Nur, Ayu Lestari
Cocoa farmers in this area were not familiar with post-harvest processing, usually, the cocoa bean was sold directly without any fermentation. This public service objective provides information on good quality control of cocoa plant beans, such as fermentation pH, sorting, and contained water content. Followed to improve the knowledge about fermented cocoa bean's characteristics, especially about fine flavor cocoa (FFC) which has a flavor profile and also several active compounds for healthy. Data collection was carried out by filling out questionnaires from 25 farmer respondents. The results of the service showed that as many as 52% of the respondents have been cocoa farmers for more than 5 years. Most of the cocoa farmers produced more than 500 kg/harvest. Many farmers do not ferment cocoa beans because the fermentation process takes a long time, while farmers want to sell cocoa beans quickly. This causes the selling price of cocoa beans to become low.
该地区的可可种植农并不熟悉收获后的加工,可可豆通常不经任何发酵就直接出售。这一公共服务目标提供了有关可可豆良好质量控制的信息,如发酵 pH 值、分类和含水量。其次是提高人们对发酵可可豆特性的认识,特别是对风味可可(FFC)的认识,因为风味可可具有风味特征,还含有多种有益健康的活性化合物。数据收集工作是通过向 25 位农民受访者填写调查问卷进行的。调查结果显示,多达 52% 的受访者从事可可种植超过 5 年。大多数可可种植农的产量超过 500 公斤/收成。许多农民不对可可豆进行发酵,因为发酵过程需要很长时间,而农民希望尽快出售可可豆。这导致可可豆的销售价格变得很低。
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引用次数: 0
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Journal of Community Service and Empowerment
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