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How does product packaging features influence the purchase decision of young adult? 产品包装特征如何影响年轻人的购买决策?
Pub Date : 2023-06-24 DOI: 10.18860/psikoislamika.v20i1.20496
Mollika Roy, Barun Kummer Bhattacharja, I. Jahan
Packaging is more than just a suitable way of showcasing a product or getting a product to the consumer without reaching any damage. Here, we intended to know the relative significance of different features of packaging in purchase decision-making. We controlled the diversity of products and their confounding effect in the decision-making task by giving participants a particular product category (toiletries items) in the instruction. A survey was conducted on 386 Bangladeshi adult participants to rate their attitudes toward 11 different packing features when they make a purchase decision. The finding shows that participants rated printed detail on the package as the most important attribute which can manipulate their purchase choice. Moreover, they rated Convenience packaging, Hygienic wrapping material, convincing words on the packet, and attractiveness as the top five packaging features for young Bangladeshi adults, respectively. We found some significant gender differences in four features of product packaging. Bangladeshi adult females are more influenced by the attractiveness, colourful packet, convenience packaging, and convincing words on the packet than male customers. This finding could be an important addition to consumer behaviour literature. Moreover, marketers and designers would know their customer's needs and will be able to use this knowledge in product packaging as a reliable source of marketing strategy to increase their product sales.Keywords: product packaging; consumer behaviour; decision making; young adults
包装不仅仅是一种展示产品的合适方式,或者是在不造成任何损害的情况下向消费者提供产品。在这里,我们想知道包装的不同特征在购买决策中的相对意义。我们通过给参与者一个特定的产品类别(洗漱用品)来控制产品的多样性及其在决策任务中的混淆效应。一项调查对386名孟加拉国成年人进行了调查,让他们在做出购买决定时对11种不同包装特征的态度进行评分。研究结果表明,参与者认为包装上的印刷细节是影响他们购买选择的最重要因素。此外,他们将方便的包装、卫生的包装材料、令人信服的包装文字和吸引力分别评为孟加拉国年轻人的五大包装特征。我们发现在产品包装的四个特征上存在显著的性别差异。孟加拉国成年女性比男性消费者更容易受到吸引力、色彩鲜艳的包装、方便的包装以及包装上令人信服的文字的影响。这一发现可能是对消费者行为文献的重要补充。此外,营销人员和设计师将了解客户的需求,并将能够在产品包装中使用这些知识作为营销策略的可靠来源,以增加他们的产品销售。关键词:产品包装;消费者行为;决策;年轻的成年人
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引用次数: 0
Fear of missing out (FoMO) dengan social comparison pada mahasiswa pengguna Instagram
Pub Date : 2023-06-24 DOI: 10.18860/psikoislamika.v20i1.20567
Reina Okta Cahyani, Retno Pangestuti
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引用次数: 0
Dukungan sosial teman sebaya terhadap optimisme pada mahasiswa double degree 同侪对乐观主义学生的社会支持
Pub Date : 2023-06-24 DOI: 10.18860/psikoislamika.v20i1.18294
Maria Nikita, Husnul Khotimah, Risa Juliadilla
: The changing of learning from direct methods to indirect methods without direct interaction in class, is a challenge for double degree students in D3 English Program at Merdeka University of Malang. The problems found are related to the low level of optimism. This study aims to determine the effect of peer social support on optimism in double degree students. The research method used is quantitative. The sampling technique is a proportionate stratified random sampling of 90 students from 148 population of double degree programs. The method of data collection using Likert scale. The scale items for peer social support (51 valid) and optimism (38 valid) with a reliability coefficient of 0.949 peer social support and 0.918 optimism. Data analysis used simple linear regression analysis with SPSS v.26 program. The results of hypothesis testing show a significance value of 0.000 < 0.05, which means that there is a significant influence between peer social support on optimism with an effective contribution of 33.4%.
玛琅默迪卡大学D3英语双学位课程的学生面临着一个挑战,从直接学习方法转变为课堂上没有直接互动的间接学习方法。所发现的问题与低水平的乐观有关。本研究旨在探讨同伴社会支持对双学位学生乐观情绪的影响。使用的研究方法是定量的。抽样技术是对148名双学位课程的90名学生进行比例分层随机抽样。数据收集方法采用李克特量表。量表中同伴社会支持(51个有效项)和乐观(38个有效项)的信度系数分别为0.949和0.918。数据分析采用SPSS v.26程序进行简单线性回归分析。假设检验结果显示显著性值为0.000 < 0.05,即同伴社会支持对乐观情绪有显著影响,有效贡献为33.4%。
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引用次数: 0
Self-efficacy and academic performance of vocational high school students 中职高中生自我效能感与学业成绩
Pub Date : 2023-06-24 DOI: 10.18860/psikoislamika.v20i1.18369
Fauzul Adim Ubaidillah, S. Saifullah, Ahmad Rusli Hitomi, S. Bulut
: The aim of this research is to examine the role of self-efficacy on academic performance of Vocational High School students. This research uses a quantitative approach with a correlational research design. The participants of this research are at 115 students of the Vocational High School, Department of Electrical and Industrial Engineering who were obtained based on convenience sampling technique. The data analysis is used by regression analysis with Jeffrey’s Amazing Statistics Program (JASP). The result of this research indicated that self-efficacy has a significant role on academic performance.
摘要:本研究旨在探讨自我效能感对中职高中生学业成绩的影响。本研究采用定量方法和相关研究设计。本研究的对象为采用方便抽样法抽取的职业高中电气与工业工程系115名学生。数据分析使用杰弗里的惊人统计程序(JASP)进行回归分析。本研究结果表明,自我效能感对学业成绩有显著影响。
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引用次数: 0
Marital attitude mahasiswa ditinjau dari kondisi pernikahan orang tua 学生的态度是基于父母婚姻的条件
Pub Date : 2023-06-24 DOI: 10.18860/psikoislamika.v20i1.21041
Nisa Fitriani
: In previous research, differences in marital attitudes have been examined among students with divorced and harmonious parents. However, unlike previous studies, this research seeks to test the differences in marital attitudes among students not only based on the marital status of their parents (divorced or intact) but also based on the quality of their parents' relationship (harmonious or conflicted). The chosen method of analysis is a comparison test. The sample for this study consists of IAIN Kediri students aged 18-23 years. Using quota sampling, a total of 123 students were obtained. From the total number of students, they were divided into three categories: students with divorced parents, students with intact parents but in conflicted relationships, and students with harmonious parents. The number of respondents in each category was 41 students. The measurement tool used was the General Attitudes Toward Marriage Scale (GATM). Data analysis in this study employed ANOVA. The test results indicated differences in marital attitudes among students with harmonious parents, intact but conflicted parents, and divorced parents. The implications of this study suggest that practitioners in related fields should develop appropriate premarital guidance programs for students to acquire information and cultivate more positive marital attitudes
在之前的研究中,研究了离异家庭和和谐家庭的学生在婚姻态度上的差异。然而,与以往的研究不同,本研究不仅基于父母的婚姻状况(离婚或完整),还基于父母关系的质量(和谐或冲突)来测试学生婚姻态度的差异。所选择的分析方法是比较检验。本研究的样本由18-23岁的IAIN Kediri学生组成。采用定额抽样法,共获得123名学生。从学生总数来看,他们被分为三类:父母离婚的学生、父母健全但关系矛盾的学生、父母和谐的学生。每个类别的回答人数为41名学生。测量工具为一般婚姻态度量表(GATM)。本研究资料采用方差分析。测试结果显示,父母和谐、父母完整但矛盾、父母离异的学生在婚姻态度上存在差异。本研究的启示是,相关领域的从业者应制定适当的婚前指导方案,帮助学生获取信息,培养更积极的婚姻态度
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引用次数: 0
Peran regulasi diri belajar terhadap flow akademik pada mahasiswa yang sedang mengerjakan skripsi 在学习论文的学生中,自我调节作用研究学术流动
Pub Date : 2023-06-24 DOI: 10.18860/psikoislamika.v20i1.18077
Nurfadhilah Reziani Usman, L. -, Nurul Akmal
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引用次数: 0
Gambaran psychological well being pada pasien gagal ginjal kronik yang menjalani terapi Hemodialisa 曾接受血液透析治疗的慢性肾衰竭患者的心理健康状况
Pub Date : 2023-06-24 DOI: 10.18860/psikoislamika.v20i1.21073
N. Nurhaeda
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引用次数: 0
Coping with COVID 19 Stressors: A Study with University Level Students 应对COVID - 19压力源:一项针对大学生的研究
Pub Date : 2022-12-30 DOI: 10.18860/psikoislamika.v19i2.18027
Mollika Roy, Saira Hossain
COVID 19 outbreak caused the global crisis in every possible sector. More specifically, the health, economy, and education sectors. Different initiatives have been taken to mitigate the global crisis, such as movement restriction, Movement Control Order (MCO), social distancing for a long time. Consequently, all education institutions across the globe had to remain close for a long time. The limited the scope of face-to-face classes and jeopardized the social lives of students grossly. Students had to face several unforeseen challenges all over the world for which they were not prepared enough. In this study, we mainly investigated the stressors students had to face due to COVID 19 and how this has cost their coping strategies. We recruited 228 university students (Undergrad, postgrad, and Ph.D.). Among them, 50% were undergraduate students.  We found anxiety regarding family safety, timely completion of the degree and study level as the most common COVID 19 related stressors. Besides these, cognitive restructuring and social support were the two most commonly used coping strategies to handle the stress students faced during the pandemic situation. We recommend taking initiatives to accelerate positive coping strategies among students to cope with real-life crises more effectively.
新冠肺炎疫情给全球各个领域都带来了危机。更具体地说,是卫生、经济和教育部门。为缓解全球危机,各国长期采取了行动限制、行动控制令、保持社交距离等措施。因此,全球所有的教育机构都不得不在很长一段时间内关闭。这严重限制了面对面上课的范围,严重危害了学生的社会生活。学生们不得不面对世界各地的一些无法预料的挑战,而他们却没有做好充分的准备。在这项研究中,我们主要调查了学生因COVID - 19而不得不面对的压力源,以及这对他们的应对策略造成的影响。我们招募了228名大学生(本科生、研究生和博士)。其中50%为本科生。我们发现,对家庭安全、及时完成学位和学习水平的焦虑是最常见的与COVID - 19相关的压力源。此外,认知重构和社会支持是学生在大流行期间应对压力的两种最常用的应对策略。我们建议采取主动措施,加快学生的积极应对策略,以更有效地应对现实生活中的危机。
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引用次数: 0
Instrument validation of perceived organizational support (POS) indonesian version: A rasch model analysis 感知组织支持(POS)印尼版本的工具验证:一个rasch模型分析
Pub Date : 2022-12-30 DOI: 10.18860/psikoislamika.v19i2.15985
Wahyu Syahputra, Devie Yundianto, Edwin Indrawardhana
The Perceived Organizational Support scale developed by Eisenberg is still quite widespread in Indonesia. The POS scale precisely measures how employees perceive organizational support. On the other hand, analysis of items on the POS scale continues. However, this scale analysis has yet to be found using the Rasch Model with a sample of Indonesian people. One of the advantages of the Rasch model is objectivity-specific, i.e., item parameters do not depend on individual characteristics, and vice versa. So this study aims to analyze the validity of the items using the Rasch model. The sample in this study consisted of 325 people consisting of 175 men (52.31%) and 150 women (47.69%). The age range of 18 years – to 68 years. From the item validation test, this scale has good unidimensionality, a standardized reliability index so that the scale is reliable enough, and has items that fall into the fit proper test criteria. The conclusion is that the POS scale has good potential to measure Perceived Organizational Support in Indonesia.
艾森伯格开发的组织支持感知量表在印度尼西亚仍然相当普遍。POS量表精确地测量了员工如何感知组织支持。另一方面,对POS量表项目的分析仍在继续。然而,这种规模分析还没有在印度尼西亚人的样本中使用Rasch模型。Rasch模型的优点之一是客观特定的,即项目参数不依赖于个人特征,反之亦然。因此,本研究旨在利用Rasch模型来分析条目的效度。本研究的样本包括325人,其中男性175人(52.31%),女性150人(47.69%)。年龄范围从18岁到68岁。从项目验证测试来看,该量表具有良好的单向度,标准化的信度指标,使量表具有足够的信度,并且具有符合适当测试标准的项目。结论是,POS量表具有很好的潜力来衡量感知组织支持在印度尼西亚。
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引用次数: 0
Gambaran resiliensi pada pasien pasca stroke 后中风患者的病变率
Pub Date : 2022-12-30 DOI: 10.18860/psikoislamika.v19i2.17102
Nida Nur Silmi Kaffatan, Fendy Suhariadi, Rini Sugiarti
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引用次数: 0
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Psikoislamika
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