Este artículo estudia cómo los showrunners se comunican con su audiencia en la red social Twitter. Tras una revisión literaria sobre el panorama televisivo derivado de la implantación de servicios de streaming y redes sociales, se analizan cuantitativa y cualitativamente las técnicas, el contenido y los elementos audiovisuales y textuales que utilizan en Twitter los showrunners de series originales de Netflix. A pesar de la heterogeneidad de su gestión, los resultados reflejan un uso reiterado del hashtag de la serie de televisión, de los tuits informativos/promocionales y de los enlaces externos.
{"title":"Estrategias de interacción y comunicación de showrunners de series de ficción televisiva de Netflix en Twitter","authors":"María-José Higueras-Ruiz, Jordi Alberich-Pascual","doi":"10.32870/CYS.V2021.7772","DOIUrl":"https://doi.org/10.32870/CYS.V2021.7772","url":null,"abstract":"Este artículo estudia cómo los showrunners se comunican con su audiencia en la red social Twitter. Tras una revisión literaria sobre el panorama televisivo derivado de la implantación de servicios de streaming y redes sociales, se analizan cuantitativa y cualitativamente las técnicas, el contenido y los elementos audiovisuales y textuales que utilizan en Twitter los showrunners de series originales de Netflix. A pesar de la heterogeneidad de su gestión, los resultados reflejan un uso reiterado del hashtag de la serie de televisión, de los tuits informativos/promocionales y de los enlaces externos.","PeriodicalId":35210,"journal":{"name":"Comunicacion y Sociedad","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72393753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Este artículo presenta un análisis y correlación de las prácticas juveniles de consumo sonoro desde las especificidades comparativas de los ecosistemas universitarios colombianos y españoles. Mediante una metodología cuantitativa-cualitativa aplicada a una muestra de 160 sujetos, se confirma un patrón de corte generacional tanto en el uso de dispositivos como en el tipo de contenido demandado. Asimismo, se perfila la irrupción de un consumidor híbrido en cuya sonoesfera digital conviven contenidos procedentes de plataformas globales, radiofónicas y podcasts, e interesado por la oferta del ecosistema radiofónico propio.
{"title":"Prácticas juveniles de consumo sonoro, entre grandes plataformas y el ecosistema radiofónico: caso Colombia-España","authors":"A. Barrios-Rubio, M. Gutiérrez-García","doi":"10.32870/CYS.V2021.7820","DOIUrl":"https://doi.org/10.32870/CYS.V2021.7820","url":null,"abstract":"Este artículo presenta un análisis y correlación de las prácticas juveniles de consumo sonoro desde las especificidades comparativas de los ecosistemas universitarios colombianos y españoles. Mediante una metodología cuantitativa-cualitativa aplicada a una muestra de 160 sujetos, se confirma un patrón de corte generacional tanto en el uso de dispositivos como en el tipo de contenido demandado. Asimismo, se perfila la irrupción de un consumidor híbrido en cuya sonoesfera digital conviven contenidos procedentes de plataformas globales, radiofónicas y podcasts, e interesado por la oferta del ecosistema radiofónico propio.","PeriodicalId":35210,"journal":{"name":"Comunicacion y Sociedad","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77278383","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The concept of prosumer, with four decades since it was coined by Alvin Toffler, has remained the most prevalent conceptual term in studies on consumption-production; however, different concepts that add nuance to the idea of prosumer have been appearing throughout, at least, two decades. Thus, the objective of this work is to carry out a review of the heuristic elements of two relevant, and considered foundational, concepts in this area, to extend the terminological range in this field of studies: the pro-am and maker concepts.
{"title":"Las otras caras del prosumidor: una revisión a los conceptos fundacionales de pro-am (amateur profesional) y maker","authors":"Rodrigo González Reyes","doi":"10.32870/CYS.V2021.8072","DOIUrl":"https://doi.org/10.32870/CYS.V2021.8072","url":null,"abstract":"The concept of prosumer, with four decades since it was coined by Alvin Toffler, has remained the most prevalent conceptual term in studies on consumption-production; however, different concepts that add nuance to the idea of prosumer have been appearing throughout, at least, two decades. Thus, the objective of this work is to carry out a review of the heuristic elements of two relevant, and considered foundational, concepts in this area, to extend the terminological range in this field of studies: the pro-am and maker concepts.","PeriodicalId":35210,"journal":{"name":"Comunicacion y Sociedad","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80962273","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sergio Álvarez García, María Carmen Gertrudis Casado, Manuel Gértrudix Barrio
The paper values the potential of open data as an opportunity for the development of peaceful and inclusive societies. Studies the Latin American infomediary sector, in the context set by the 2030 Agenda and the Sustainable Development Goals, through the depuc analysis (Description, Participation, Use and Characteristics) of 35 cases: the result is the characterization of the contribution of these products to governance and the participation and empowerment of citizens as factors of development of marked transnational relevance and Latin American cooperation.
{"title":"Comunicación digital basada en datos abiertos y la Agenda 2030 en Latinoamérica: nuevas oportunidades","authors":"Sergio Álvarez García, María Carmen Gertrudis Casado, Manuel Gértrudix Barrio","doi":"10.32870/CYS.V2021.7615","DOIUrl":"https://doi.org/10.32870/CYS.V2021.7615","url":null,"abstract":"The paper values the potential of open data as an opportunity for the development of peaceful and inclusive societies. Studies the Latin American infomediary sector, in the context set by the 2030 Agenda and the Sustainable Development Goals, through the depuc analysis (Description, Participation, Use and Characteristics) of 35 cases: the result is the characterization of the contribution of these products to governance and the participation and empowerment of citizens as factors of development of marked transnational relevance and Latin American cooperation.","PeriodicalId":35210,"journal":{"name":"Comunicacion y Sociedad","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82644995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
José Sixto-García, Xosé López-García, Ma. del Carmen Gómez de la Fuente
WhatsApp is the most used messaging platform in Mexico and in Spain. The application has developed a specific version for companies, WhatsApp Business. This research is a pioneer in evaluating its implementation and interaction mechanisms. Based on a sample of 200 companies, the results present a comparative study between the two countries. The conclusions point to a low level of implementation and significant deficiencies in dialogic development, so the need to adapt to the usual spaces of citizen participation is diagnosed.
{"title":"La mensajería instantánea como fuente informativa en la comunicación organizacional: WhatsApp Business en México y España","authors":"José Sixto-García, Xosé López-García, Ma. del Carmen Gómez de la Fuente","doi":"10.32870/CYS.V2021.7679","DOIUrl":"https://doi.org/10.32870/CYS.V2021.7679","url":null,"abstract":"WhatsApp is the most used messaging platform in Mexico and in Spain. The application has developed a specific version for companies, WhatsApp Business. This research is a pioneer in evaluating its implementation and interaction mechanisms. Based on a sample of 200 companies, the results present a comparative study between the two countries. The conclusions point to a low level of implementation and significant deficiencies in dialogic development, so the need to adapt to the usual spaces of citizen participation is diagnosed.","PeriodicalId":35210,"journal":{"name":"Comunicacion y Sociedad","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77021118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article analyzes the evolution of Mexican digital journalism studies. To achieve this goal, it carries out a systematic review of the empirical research on this country’s digital journalism developed between 2000 and 2020. Identifying four dominant research lines (hypertextuality and interactivity, digitization and technological convergence, role performance and business models), it exposes the continuity deficit of each one of them and the scattered nature of the studies that make up this research subfield.
{"title":"Los estudios sobre el periodismo digital en México: dos décadas de investigación dispersa","authors":"V. H. García","doi":"10.32870/CYS.V2021.7846","DOIUrl":"https://doi.org/10.32870/CYS.V2021.7846","url":null,"abstract":"This article analyzes the evolution of Mexican digital journalism studies. To achieve this goal, it carries out a systematic review of the empirical research on this country’s digital journalism developed between 2000 and 2020. Identifying four dominant research lines (hypertextuality and interactivity, digitization and technological convergence, role performance and business models), it exposes the continuity deficit of each one of them and the scattered nature of the studies that make up this research subfield.","PeriodicalId":35210,"journal":{"name":"Comunicacion y Sociedad","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88071347","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article examines representations of Islam and Muslims by analyzing The New York Times and The Wall Street Journal headlines two months before and after the Charlie Hebdo attack to better understand manifestations of Islamophobia in the American national media after a major terrorist event. Results found a majority of headlines related Islam and Muslims to violent conflict, war and terrorism (73% in The Wall Street Journal and 63% in The New York Times). This correlation spiked directly after the attack. Headlines prior also mostly referenced Islam and Muslims when reporting on violent conflict, indicating covert Islamophobia.
{"title":"Covert Islamophobia: An Analysis of The New York Times and The Wall Street Journal Headlines Before and After Charlie Hebdo","authors":"Malia Nora Politzer, Antonia Olmos Alcaraz","doi":"10.32870/CYS.V2020.7601","DOIUrl":"https://doi.org/10.32870/CYS.V2020.7601","url":null,"abstract":"This article examines representations of Islam and Muslims by analyzing The New York Times and The Wall Street Journal headlines two months before and after the Charlie Hebdo attack to better understand manifestations of Islamophobia in the American national media after a major terrorist event. Results found a majority of headlines related Islam and Muslims to violent conflict, war and terrorism (73% in The Wall Street Journal and 63% in The New York Times). This correlation spiked directly after the attack. Headlines prior also mostly referenced Islam and Muslims when reporting on violent conflict, indicating covert Islamophobia.","PeriodicalId":35210,"journal":{"name":"Comunicacion y Sociedad","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74939846","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Research into which factors in the media coverage are associated with the issue frame and which with the strategic game frame can help with understanding the causes of the proliferation of both styles of reporting. In this article, radio and television coverage of local electoral campaigns in the Mexican context were analyzed. Our findings show a greater presence of the issue frame in comparison with the strategic game frame, and confirm that the ownership and sector of the media organization, the type of election, the candidate’s gender, along with temporal-contextual variables predict the use of both news frames significantly.
{"title":"Antecedents of strategic game and issue framing of local electoral campaigns in the Mexican context","authors":"Frida V. Rodelo","doi":"10.32870/cys.v2020.7643","DOIUrl":"https://doi.org/10.32870/cys.v2020.7643","url":null,"abstract":"Research into which factors in the media coverage are associated with the issue frame and which with the strategic game frame can help with understanding the causes of the proliferation of both styles of reporting. In this article, radio and television coverage of local electoral campaigns in the Mexican context were analyzed. Our findings show a greater presence of the issue frame in comparison with the strategic game frame, and confirm that the ownership and sector of the media organization, the type of election, the candidate’s gender, along with temporal-contextual variables predict the use of both news frames significantly.","PeriodicalId":35210,"journal":{"name":"Comunicacion y Sociedad","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87105057","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
David González Hernández, Antonieta Mercado Anaya, Efraín Delgado Rivera, Jaime Miguel González Chávez
This article examines the narrative strategies that have structured the biographical series of Juan Gabriel, Luis Miguel, and Jose Jose transmitted by television channels and streaming platforms with international influence. It focuses primarily on their retrospective stories and struggles to achieve “success”. We discussed how these storylines are reconfigured as melodramas to manage tensions about gender, sexuality, drug addiction and family.
{"title":"Television, melodrama and fictional bioseries: Juan Gabriel, Luis Miguel, and José José","authors":"David González Hernández, Antonieta Mercado Anaya, Efraín Delgado Rivera, Jaime Miguel González Chávez","doi":"10.32870/cys.v2020.7492","DOIUrl":"https://doi.org/10.32870/cys.v2020.7492","url":null,"abstract":"This article examines the narrative strategies that have structured the biographical series of Juan Gabriel, Luis Miguel, and Jose Jose transmitted by television channels and streaming platforms with international influence. It focuses primarily on their retrospective stories and struggles to achieve “success”. We discussed how these storylines are reconfigured as melodramas to manage tensions about gender, sexuality, drug addiction and family.","PeriodicalId":35210,"journal":{"name":"Comunicacion y Sociedad","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78322415","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
By using algorithms to track the data of their users in Mexico, Netflix has managed to solve the equation of cultural proximity. Since 2015 it has produced original series that include melodramatic traits, even if they align with genres like comedy, biopic and political thriller. Applying industrial and textual analysis, this article argues that Netflix has established a love-hate relationship with Mexican melodrama, making fun of its conventions but using them nevertheless. It concludes that algorithms have the potential to transform Internet tv providers into competitors for local producers.
{"title":"Mexican Melodrama in the Age of Netflix: Algorithms for Cultural Proximity","authors":"Elia Cornelio-Marí","doi":"10.32870/CYS.V2020.7481","DOIUrl":"https://doi.org/10.32870/CYS.V2020.7481","url":null,"abstract":"By using algorithms to track the data of their users in Mexico, Netflix has managed to solve the equation of cultural proximity. Since 2015 it has produced original series that include melodramatic traits, even if they align with genres like comedy, biopic and political thriller. Applying industrial and textual analysis, this article argues that Netflix has established a love-hate relationship with Mexican melodrama, making fun of its conventions but using them nevertheless. It concludes that algorithms have the potential to transform Internet tv providers into competitors for local producers.","PeriodicalId":35210,"journal":{"name":"Comunicacion y Sociedad","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82697965","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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