Pub Date : 2021-12-16DOI: 10.1080/08974438.2021.2011526
T. Nguyen, Seifeddine Ben Taieb, M. Moritaka, L. Ran, S. Fukuda
Abstract This paper focuses on the determinants of genome-edited foods by identifying trends in the application of CRISPR/Cas9 to major crops and reviewing consumer and regulatory studies on both GE and genetically modified (GM) foods. Findings show that GE crops have not been only targeted in input traits like GM crops, but also strengthened production ability in harsh environmental conditions, improving product quality and enhancement nutrition. Especially, these consumer-targeted traits pursued in GE applications could rise consumer acceptance. Consumer-targeted traits coupled with transgene-free crops has created a more balanced risk-benefit perception and given momentum to GE foods production. Nevertheless, the public has failed to distinguish bio-technologies, and regulators are treating GM and GE foods alike. Thus, it is vital to increase knowledge, communication and policy orientation. Policymakers should carefully assess novel bio-technologies and apply an appropriate regulatory approach to GE foods to promote the agricultural system and food safety.
{"title":"Public Acceptance of Foods Derived from Genome Editing Technology: A Review of The Technical, Social and Regulatory Aspects","authors":"T. Nguyen, Seifeddine Ben Taieb, M. Moritaka, L. Ran, S. Fukuda","doi":"10.1080/08974438.2021.2011526","DOIUrl":"https://doi.org/10.1080/08974438.2021.2011526","url":null,"abstract":"Abstract This paper focuses on the determinants of genome-edited foods by identifying trends in the application of CRISPR/Cas9 to major crops and reviewing consumer and regulatory studies on both GE and genetically modified (GM) foods. Findings show that GE crops have not been only targeted in input traits like GM crops, but also strengthened production ability in harsh environmental conditions, improving product quality and enhancement nutrition. Especially, these consumer-targeted traits pursued in GE applications could rise consumer acceptance. Consumer-targeted traits coupled with transgene-free crops has created a more balanced risk-benefit perception and given momentum to GE foods production. Nevertheless, the public has failed to distinguish bio-technologies, and regulators are treating GM and GE foods alike. Thus, it is vital to increase knowledge, communication and policy orientation. Policymakers should carefully assess novel bio-technologies and apply an appropriate regulatory approach to GE foods to promote the agricultural system and food safety.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42777541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-09DOI: 10.1080/08974438.2021.2012546
N. van der Colff, C. Pentz, H. Nieuwoudt
Abstract Perceived risk (PR) is a product-specific factor in consumer decision-making. With different varietals, the complex wine category causes significant consumer uncertainty. However, research on consumers’ varietal-specific PR is scant. The study followed a novel exploratory sequential mixed methods approach to investigate consumers’ PR of South African Chenin blanc wine. Qualitative interviews enhanced the content validity of two PR scales used in a sequential quantitative online survey. Confirmatory factor analysis with structural equation modeling (SEM) tested construct validity (n = 1669), and ANOVA identified Chenin blanc perceived risks. Outcomes suggest that strategies should aim to reduce consumers’ perceived functional, time and financial risks of Chenin blanc wine. This study’s findings illustrate the importance of a qualitative phase in PR research, previously a quantitative-dominant domain. Existing PR scales cannot be blindly adopted to investigate varietal-specific risk. The methodology paves the way for future varietal-specific PR studies and contributes to food and agricultural marketing literature.
{"title":"Measuring Consumers’ Perceived Risk on Varietal Level: A Mixed Methods Approach Applied to Wine","authors":"N. van der Colff, C. Pentz, H. Nieuwoudt","doi":"10.1080/08974438.2021.2012546","DOIUrl":"https://doi.org/10.1080/08974438.2021.2012546","url":null,"abstract":"Abstract Perceived risk (PR) is a product-specific factor in consumer decision-making. With different varietals, the complex wine category causes significant consumer uncertainty. However, research on consumers’ varietal-specific PR is scant. The study followed a novel exploratory sequential mixed methods approach to investigate consumers’ PR of South African Chenin blanc wine. Qualitative interviews enhanced the content validity of two PR scales used in a sequential quantitative online survey. Confirmatory factor analysis with structural equation modeling (SEM) tested construct validity (n = 1669), and ANOVA identified Chenin blanc perceived risks. Outcomes suggest that strategies should aim to reduce consumers’ perceived functional, time and financial risks of Chenin blanc wine. This study’s findings illustrate the importance of a qualitative phase in PR research, previously a quantitative-dominant domain. Existing PR scales cannot be blindly adopted to investigate varietal-specific risk. The methodology paves the way for future varietal-specific PR studies and contributes to food and agricultural marketing literature.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43567546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-01DOI: 10.1080/08974438.2021.2006106
C. Suntharalingam, Thanuja Rathakrishnan, S. Safari
Abstract Empirical assessment concerning the relationship between fruit characteristics and fruit purchase is rather limited within the Asia-Pacific region. It is for this reason that the current study was carried out, to offer an understanding on the fruits characteristics that consumers seek during their fruit purchasing decision. This study was undertaken among 519 Singaporeans. The integrative data analysis approach, i.e., PCA and PLS-SEM adopted in this study is among the first to be undertaken in a consumer behavior study on perishables. The three determinants influencing fruit purchase decision include search and experience, claims and label, and visual appearance. Claims and label, and visual appearance, respectively, demonstrated positive relationship with fruit purchase, while search and experience depicted an inverse relationship. This study findings offer valuable insights which can assist food supply stakeholders to strategize and adopt approaches that serve as a move to tackle low fruit intake among Singaporeans.
{"title":"Determinants of Fruit Purchasing Decision Among Singaporean Consumers: An Empirical Study","authors":"C. Suntharalingam, Thanuja Rathakrishnan, S. Safari","doi":"10.1080/08974438.2021.2006106","DOIUrl":"https://doi.org/10.1080/08974438.2021.2006106","url":null,"abstract":"Abstract Empirical assessment concerning the relationship between fruit characteristics and fruit purchase is rather limited within the Asia-Pacific region. It is for this reason that the current study was carried out, to offer an understanding on the fruits characteristics that consumers seek during their fruit purchasing decision. This study was undertaken among 519 Singaporeans. The integrative data analysis approach, i.e., PCA and PLS-SEM adopted in this study is among the first to be undertaken in a consumer behavior study on perishables. The three determinants influencing fruit purchase decision include search and experience, claims and label, and visual appearance. Claims and label, and visual appearance, respectively, demonstrated positive relationship with fruit purchase, while search and experience depicted an inverse relationship. This study findings offer valuable insights which can assist food supply stakeholders to strategize and adopt approaches that serve as a move to tackle low fruit intake among Singaporeans.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48714615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-15DOI: 10.1080/08974438.2021.1989102
J. Berčík, J. Gálová, V. Vietoris, J. Paluchová
Abstract Technologies that affect humans through autonomous physiological functions are nothing remotely new. A lot of research, observations and studies around the world have shown that various smells have an impact on people's changing moods, preferences, and emotions. This study, however, integrates subjective association of preference projection and objective measurements with a mobile electroencephalograph and facial recognition technology under controlled conditions in a laboratory of consumer studies to compare the impact of selected aromatic compounds for restaurants on the emotional response of respondents, as well as explicit evaluation of the selected aroma type under real conditions in order to verify targeted impact on the choice or preference of a particular food type. The paper highlights innovative approaches to assessing the impact of aromas on consumer preferences under laboratory and real conditions measured by objective parameters, as well as the importance of air quality that can cause completely opposite effects.
{"title":"The Application of Consumer Neuroscience in Evaluating the Effect of Aroma Marketing on Consumer Preferences in the Food Market","authors":"J. Berčík, J. Gálová, V. Vietoris, J. Paluchová","doi":"10.1080/08974438.2021.1989102","DOIUrl":"https://doi.org/10.1080/08974438.2021.1989102","url":null,"abstract":"Abstract Technologies that affect humans through autonomous physiological functions are nothing remotely new. A lot of research, observations and studies around the world have shown that various smells have an impact on people's changing moods, preferences, and emotions. This study, however, integrates subjective association of preference projection and objective measurements with a mobile electroencephalograph and facial recognition technology under controlled conditions in a laboratory of consumer studies to compare the impact of selected aromatic compounds for restaurants on the emotional response of respondents, as well as explicit evaluation of the selected aroma type under real conditions in order to verify targeted impact on the choice or preference of a particular food type. The paper highlights innovative approaches to assessing the impact of aromas on consumer preferences under laboratory and real conditions measured by objective parameters, as well as the importance of air quality that can cause completely opposite effects.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49005911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-28DOI: 10.1080/08974438.2021.1996500
E. Watanabe, Michele Gasparoto Moreira Teixeira de Freitas, Gisela Demo
Abstract The purpose of our study is to identify, based on the Theory of Planned Behavior (TPB), which factors influence the intention of reducing food waste by Brazilian and American consumers of à la carte restaurants. We conducted a transcultural study with 573 consumers, 283 Americans, and 290 Brazilians. We used the Confirmatory Factor Analysis and Multigroup Analysis to evaluate the research data. The findings indicate that TPB dimensions are relevant to explaining the intention to reduce food waste and food waste behavior in Brazilian and American consumers. The intention to reduce food waste on food waste behavior was stronger in the Brazilian sample. Managers can better understand their clients and draw up more effective action plans while reducing food waste in food service. Our research advances in studies on sustainable consumption from the consumer perspective by comparing consumers from two countries.
{"title":"Food Waste in Restaurants: Evidence from Brazil and the United States","authors":"E. Watanabe, Michele Gasparoto Moreira Teixeira de Freitas, Gisela Demo","doi":"10.1080/08974438.2021.1996500","DOIUrl":"https://doi.org/10.1080/08974438.2021.1996500","url":null,"abstract":"Abstract The purpose of our study is to identify, based on the Theory of Planned Behavior (TPB), which factors influence the intention of reducing food waste by Brazilian and American consumers of à la carte restaurants. We conducted a transcultural study with 573 consumers, 283 Americans, and 290 Brazilians. We used the Confirmatory Factor Analysis and Multigroup Analysis to evaluate the research data. The findings indicate that TPB dimensions are relevant to explaining the intention to reduce food waste and food waste behavior in Brazilian and American consumers. The intention to reduce food waste on food waste behavior was stronger in the Brazilian sample. Managers can better understand their clients and draw up more effective action plans while reducing food waste in food service. Our research advances in studies on sustainable consumption from the consumer perspective by comparing consumers from two countries.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48746620","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-22DOI: 10.1080/08974438.2021.1988795
A. Arboleda, L. Manfredi, Christian Arroyo
Abstract This study provides some insights into agribusiness involvement on cause-related marketing arguments related to the Colombian post-conflict. We conducted a mixed experimental design with four between-group conditions (employ reintegrated people, replace illicit crops, pay a fair price to the farmers, and control) and four types of fruit as a within-subject evaluation (guava, pineapple, apple, and avocado). Findings show that fruit with the tag paying a fair price to the farmers increases an expected savory taste and product evaluation compared to fruit with no tag. The tag associated with employing reintegrated people increase the expected sour taste of guava and pineapple. This work highlights relevant findings for policymakers and agribusiness concerning their strategies to build peace in Colombia.
{"title":"Savoring Post-Conflict: Cause-Related Marketing Influencing Colombian Fruit Taste Expectation and Product Evaluation","authors":"A. Arboleda, L. Manfredi, Christian Arroyo","doi":"10.1080/08974438.2021.1988795","DOIUrl":"https://doi.org/10.1080/08974438.2021.1988795","url":null,"abstract":"Abstract This study provides some insights into agribusiness involvement on cause-related marketing arguments related to the Colombian post-conflict. We conducted a mixed experimental design with four between-group conditions (employ reintegrated people, replace illicit crops, pay a fair price to the farmers, and control) and four types of fruit as a within-subject evaluation (guava, pineapple, apple, and avocado). Findings show that fruit with the tag paying a fair price to the farmers increases an expected savory taste and product evaluation compared to fruit with no tag. The tag associated with employing reintegrated people increase the expected sour taste of guava and pineapple. This work highlights relevant findings for policymakers and agribusiness concerning their strategies to build peace in Colombia.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46679596","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-17DOI: 10.1080/08974438.2021.1981511
D. Amoako, Mohamad Norhayati Zakuan, Eugene Okyere-Kwakye, Francis Kamewor Tetteh
Abstract This study was conducted to examine Ghana’s cocoa supply chain sustainability, with a focus on the effect of training and reward on social sustainability in Ghana’s cocoa, and also the unique role of green buyer-supplier relationship (governance and trust). Questionnaires were administered to three hundred and twenty-eight (328) cocoa farmers from the Western region of Ghana which generated the primary data for the research and the Partial Least Square (PLS-SEM) was used to aid the analysis of the data gathered. The result showed that both Training and Reward have directly affected social sustainability significantly and the same have indirectly affected social sustainability through the green buyer-supplier relationships (governance and trust). In addition, it was observed that the green buyer-supplier relationship positively related to social sustainability. The outcome of this study provides contemporary knowledge on how a combination of training and reward together with green buyer-supplier relationship (governance and trust) could enhance social sustainability in the cocoa industry. This study is among the very few scholarly works that have attempted to explore the drivers of social sustainability in the agri-food supply chain setting, especially, the context of developing economies. This study adds to the extant literature by providing a contemporary view of top management support and social sustainability in the context of the agri-food supply chain.
{"title":"Effect of Training and Reward on Social Sustainability in Ghana’s Cocoa Supply Chain: The Role of Green Buyer-Supplier Relationship.","authors":"D. Amoako, Mohamad Norhayati Zakuan, Eugene Okyere-Kwakye, Francis Kamewor Tetteh","doi":"10.1080/08974438.2021.1981511","DOIUrl":"https://doi.org/10.1080/08974438.2021.1981511","url":null,"abstract":"Abstract This study was conducted to examine Ghana’s cocoa supply chain sustainability, with a focus on the effect of training and reward on social sustainability in Ghana’s cocoa, and also the unique role of green buyer-supplier relationship (governance and trust). Questionnaires were administered to three hundred and twenty-eight (328) cocoa farmers from the Western region of Ghana which generated the primary data for the research and the Partial Least Square (PLS-SEM) was used to aid the analysis of the data gathered. The result showed that both Training and Reward have directly affected social sustainability significantly and the same have indirectly affected social sustainability through the green buyer-supplier relationships (governance and trust). In addition, it was observed that the green buyer-supplier relationship positively related to social sustainability. The outcome of this study provides contemporary knowledge on how a combination of training and reward together with green buyer-supplier relationship (governance and trust) could enhance social sustainability in the cocoa industry. This study is among the very few scholarly works that have attempted to explore the drivers of social sustainability in the agri-food supply chain setting, especially, the context of developing economies. This study adds to the extant literature by providing a contemporary view of top management support and social sustainability in the context of the agri-food supply chain.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43186803","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-12DOI: 10.1080/08974438.2021.1986453
Mavis Boimah, D. Weible
Abstract Senegal’s dairy sector is faced with relatively cheap imports mainly from Europe. Besides price, other factors such as product characteristics may possibly drive consumer decisions. Therefore, this study is carried out using focus group discussions to gain an understanding of Senegalese consumers’ perceptions and preferences toward local, domestic, and imported dairy products. Results show that consumers strongly prefer local dairy products because they perceive them as natural and healthy, nevertheless, they are motivated to purchase domestically processed and imported products based on attributes such as availability, accessibility, diversity, longer shelf life in addition to lower prices. Also, in spite of the strong preference for local products, consumers are in doubt regarding their safety. The findings point to the need for developing the entire dairy value chain of Senegal, however, policies formulated to achieve this course should not ignore the negative environmental effects of dairy intensification.
{"title":"“We Prefer Local but Consume Imported”: Results from a Qualitative Study of Dairy Consumers in Senegal","authors":"Mavis Boimah, D. Weible","doi":"10.1080/08974438.2021.1986453","DOIUrl":"https://doi.org/10.1080/08974438.2021.1986453","url":null,"abstract":"Abstract Senegal’s dairy sector is faced with relatively cheap imports mainly from Europe. Besides price, other factors such as product characteristics may possibly drive consumer decisions. Therefore, this study is carried out using focus group discussions to gain an understanding of Senegalese consumers’ perceptions and preferences toward local, domestic, and imported dairy products. Results show that consumers strongly prefer local dairy products because they perceive them as natural and healthy, nevertheless, they are motivated to purchase domestically processed and imported products based on attributes such as availability, accessibility, diversity, longer shelf life in addition to lower prices. Also, in spite of the strong preference for local products, consumers are in doubt regarding their safety. The findings point to the need for developing the entire dairy value chain of Senegal, however, policies formulated to achieve this course should not ignore the negative environmental effects of dairy intensification.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44982523","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-10DOI: 10.1080/08974438.2021.1979160
C. Phonthanukitithaworn, A. Sae‐Eaw, Huacheng Tang, Phapaporn Chatsakulpanya, Weining Wang, C. Ketkaew
Abstract The adverse environmental impact associated with producing animal foods (e.g. chick, pork, beef, and fish) presents an opportunity for insect foods to meet the rising global demand for meat products. This paper investigates consumer behavior relating to edible insect products among young adult consumers from China and Thailand. A sample of 616 young adults was analyzed using structural equation modeling (SEM). The empirical results revealed edible insect phobia, neophilic tendency, and marketing strategies to be the primary constructs influencing the consumption of edible insects. The SEM results suggest marketing strategies to be the most crucial mediator affecting an individual’s insect consumption, including attractive advertising and promotion strategies and accessible distribution channels. Our results also revealed edible insect phobia to be significantly higher among Chinese consumers compared to Thai consumers. Among several implications, the marketers may use a promotional tool such as buy one get one free to stimulate insect consumption.
{"title":"Marketing Strategies and Acceptance of Edible Insects Among Thai and Chinese Young Adult Consumers","authors":"C. Phonthanukitithaworn, A. Sae‐Eaw, Huacheng Tang, Phapaporn Chatsakulpanya, Weining Wang, C. Ketkaew","doi":"10.1080/08974438.2021.1979160","DOIUrl":"https://doi.org/10.1080/08974438.2021.1979160","url":null,"abstract":"Abstract The adverse environmental impact associated with producing animal foods (e.g. chick, pork, beef, and fish) presents an opportunity for insect foods to meet the rising global demand for meat products. This paper investigates consumer behavior relating to edible insect products among young adult consumers from China and Thailand. A sample of 616 young adults was analyzed using structural equation modeling (SEM). The empirical results revealed edible insect phobia, neophilic tendency, and marketing strategies to be the primary constructs influencing the consumption of edible insects. The SEM results suggest marketing strategies to be the most crucial mediator affecting an individual’s insect consumption, including attractive advertising and promotion strategies and accessible distribution channels. Our results also revealed edible insect phobia to be significantly higher among Chinese consumers compared to Thai consumers. Among several implications, the marketers may use a promotional tool such as buy one get one free to stimulate insect consumption.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47998874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-03DOI: 10.1080/08974438.2021.1980756
Chompoonut Suttikun
Abstract Unhealthy diet patterns are a global concern in both developed and developing countries thus making food consumers consider their health and food intake more. Along with increased health consciousness, other factors might encourage food shoppers to consume healthy food products at restaurants. The goal of this study is to develop a model helping justify components affecting food consumers’ attitudes and behavior of purchasing healthy food products at restaurants. Structural Equation Modeling (SEM) was used to analyze data from 500 participants. The results of the study show that personal beliefs and social norms are elements influencing consumers’ attitudes while restaurant image is an important factor affecting perceptions of food products. Consumers’ attitudes toward healthy food products and food prices also influenced the purchasing intentions resulting in their actual behavior of buying healthy food at restaurants. The additional significance of this study rests in showing that health consciousness moderates the effects of social norms on consumers’ attitudes.
{"title":"“Where Should We Eat?”: How Health Consciousness Moderates the Influences Driving Intentions to Purchase Healthy Food","authors":"Chompoonut Suttikun","doi":"10.1080/08974438.2021.1980756","DOIUrl":"https://doi.org/10.1080/08974438.2021.1980756","url":null,"abstract":"Abstract Unhealthy diet patterns are a global concern in both developed and developing countries thus making food consumers consider their health and food intake more. Along with increased health consciousness, other factors might encourage food shoppers to consume healthy food products at restaurants. The goal of this study is to develop a model helping justify components affecting food consumers’ attitudes and behavior of purchasing healthy food products at restaurants. Structural Equation Modeling (SEM) was used to analyze data from 500 participants. The results of the study show that personal beliefs and social norms are elements influencing consumers’ attitudes while restaurant image is an important factor affecting perceptions of food products. Consumers’ attitudes toward healthy food products and food prices also influenced the purchasing intentions resulting in their actual behavior of buying healthy food at restaurants. The additional significance of this study rests in showing that health consciousness moderates the effects of social norms on consumers’ attitudes.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43534943","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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