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Consumer Acceptance of Insects as Food: Revision of Food Neophobia Scales 消费者对昆虫作为食物的接受程度:修订食物恐惧症量表
Q2 Business, Management and Accounting Pub Date : 2021-03-10 DOI: 10.1080/08974438.2021.1889733
C. A. Gómez-Luciano, Félix R. Rondón Domínguez, F. Vriesekoop, B. Urbano
Abstract This study aimed to get insight into the acceptance of insects as food using neophobia descriptors. Data were collected through questionnaires applied to a Spanish-Dominican sample. Models were created using binary logistic regression, and determinants of acceptance of insects as food were obtained. The results reveal that Dominicans presented the highest food neophobia and the lowest acceptance of insects as food. The openness to eat almost anything is the positive determinant in Spain for accepting insects as food, while in the Dominican Republic to overstate the benefits of the new food technologies. Principal component analysis was used to calculate the optimal number of descriptors in the neophobia scales; 3–5 descriptors could be removed. Marketers can use these results to better understand how to market insect-based products considering different contexts.
摘要本研究旨在利用新恐惧症描述符了解昆虫作为食物的接受程度。数据是通过对西班牙裔多米尼加人的问卷调查收集的。使用二元逻辑回归建立模型,并获得昆虫作为食物接受的决定因素。结果显示,多米尼加人对新食物的恐惧程度最高,对昆虫作为食物的接受程度最低。在西班牙,几乎可以吃任何东西的开放态度是接受昆虫作为食物的积极决定因素,而在多米尼加共和国,则夸大了新食品技术的好处。采用主成分分析法计算新恐惧症量表中描述符的最优数量;可以删除3-5个描述符。营销人员可以利用这些结果更好地了解如何根据不同的情况来营销基于昆虫的产品。
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引用次数: 6
Influencing Unplanned Discretionary Purchases Through Shopper Marketing: An Exploratory Field Study of Australian Oysters 通过购物者营销影响非计划自由选择购买:澳大利亚牡蛎的探索性实地研究
Q2 Business, Management and Accounting Pub Date : 2021-02-22 DOI: 10.1080/08974438.2021.1883177
Aimee S. Riedel, M. Lawley
Abstract This paper studies the effectiveness of shopper marketing strategies on influencing unplanned discretionary purchases. This is achieved through a real-world exploratory field study of a retail product, oysters, promoted through a shopper marketing campaign over 10 weeks. In-store demonstrations, presentation trays, information leaflets and posters are employed to influence shopper behavior instore. Data is collected through a triangulation approach from sales reports, consumer responses and retailer interviews. Results indicate that shopper marketing is effective at influencing sales with in-store demonstrations creating the greatest influence.
摘要本文研究了购物者营销策略对计划外自由裁量购买的影响。这是通过对一种零售产品牡蛎的真实世界探索性实地研究实现的,该产品通过为期10周的购物者营销活动进行推广。店内展示、展示托盘、信息传单和海报被用来影响顾客在店内的行为。数据是通过三角测量法从销售报告、消费者回复和零售商访谈中收集的。结果表明,购物者营销在影响销售方面是有效的,店内演示产生的影响最大。
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引用次数: 0
COVID-19: Pre-Purchase Trust and Health Risk Impact on M-Commerce Experience – Young Customers Experience on Food Purchasing 新冠肺炎:采购前信任和健康风险对移动商务体验的影响——年轻客户对食品采购的体验
Q2 Business, Management and Accounting Pub Date : 2021-02-17 DOI: 10.1080/08974438.2021.1880514
D. Suhartanto, Ani Kartikasari, M. Najib, G. Leo
Abstract This study evaluates the impact of pre-purchase trust and health risk on young customer experience and satisfaction with online food purchasing during the COVID-19 pandemic, by integrating the valence theoretical framework and quality-based behavioral model. Using an online survey, data were gathered from 444 customers in the Indonesian region of Bandung. This study reveals that incorporating pre-purchase trust and health risks offers a new understanding of young customers’ experience and satisfaction with online food purchasing. The result of this study suggests that the proposed integrated model provides a better understanding of young customer experience in purchasing food through mobile apps.
摘要本研究通过整合价值理论框架和基于质量的行为模型,评估了新冠肺炎大流行期间购买前信任和健康风险对年轻顾客体验和在线食品购买满意度的影响。通过一项在线调查,从印尼万隆地区的444名客户那里收集了数据。这项研究表明,将购买前的信任和健康风险结合起来,可以让年轻顾客对在线食品购买的体验和满意度有一个新的了解。这项研究的结果表明,所提出的集成模型可以更好地了解年轻客户通过手机应用程序购买食品的体验。
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引用次数: 19
Drivers of Repurchase Intention of Organic Food in India: Role of Perceived Consumer Social Responsibility, Price, Value, and Quality 印度有机食品回购意向的驱动因素:感知消费者社会责任、价格、价值和质量的作用
Q2 Business, Management and Accounting Pub Date : 2021-01-11 DOI: 10.1080/08974438.2020.1869135
Swati Singh, S. Alok
Abstract Sustainable consumption and organic food demand are increasing at a rapid rate in emerging economies. This research studies the repurchase intention toward organic food in the Indian context and employs a cross-sectional survey technique (n = 450). The study analyses the role of perceived consumer social responsibility, price, value, and quality in repurchase intention through structural equation modeling using PLS-SEM. Findings suggest that perceived price fairness and perceived value have a significant influence on repurchase intention; perceived consumer social responsibility positively influences perceived price fairness and perceived quality. Interestingly, the relationship between perceived quality and repurchase intention was not significant; however, the indirect effect of perceived quality was found significant. Furthermore, the mediating role of perceived value was established in the relationship of perceived price fairness and repurchase intention as well as perceived quality and repurchase intention, signifying the importance of perceived value for Indian consumers.
在新兴经济体中,可持续消费和有机食品需求正在快速增长。本研究采用横断面调查技术(n = 450)研究印度环境下有机食品的再购买意愿。本研究采用PLS-SEM结构方程模型,分析消费者社会责任感知、价格、价值、质量对再购买意愿的影响。研究发现,感知价格公平和感知价值对回购意愿有显著影响;消费者社会责任感知正向影响价格公平感知和质量感知。有趣的是,感知质量与再购买意愿之间的关系不显著;然而,感知质量的间接影响是显著的。此外,在感知价格公平与再购买意愿、感知质量与再购买意愿的关系中,发现了感知价值的中介作用,说明了感知价值对印度消费者的重要性。
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引用次数: 15
School Feeding Programs in Brazil: A Case Study of Vegetables Distribution using Social Network Analysis in Mogi das Cruzes City 巴西学校供餐计划:基于社会网络分析的莫吉达斯克鲁斯市蔬菜分配案例研究
Q2 Business, Management and Accounting Pub Date : 2021-01-04 DOI: 10.1080/08974438.2020.1857893
João Roberto Maiellaro, João Gilberto Mendes dos Reis, O. Vendrametto, Fernando Juabre Muçouçah
Abstract School feeding programs have been used in several countries to confront malnutrition and keep children in school. This study investigates the issues management and logistics of the vegetables acquired from local family farms and distributed to 203 schools in Mogi das Cruzes city, São Paulo, Brazil. Using SNA metrics and field research we analyzed the vegetables distribution pattern in 2017 year. The results show that while the production decision is a farmer's prerogative, the decision to acquire vegetables is connected to school staff, and children's consumption and this fact causes an unbalanced logistics flow increasing food waste and acquisition costs.
摘要一些国家已经实施了学校供餐计划,以解决营养不良问题并让儿童继续上学。本研究调查了从当地家庭农场获得并分发给巴西圣保罗Mogi das Cruzes市203所学校的蔬菜的管理和物流问题。利用国民账户体系指标和实地调查,我们分析了2017年的蔬菜分配模式。结果表明,虽然生产决策是农民的特权,但购买蔬菜的决策与学校工作人员和儿童的消费有关,这一事实导致物流不平衡,增加了食物浪费和购买成本。
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引用次数: 1
Brands, Labels, and Product Longevity: The Case of Salmon in UK Grocery Retailing 品牌、标签和产品寿命:三文鱼在英国杂货零售业的案例
Q2 Business, Management and Accounting Pub Date : 2021-01-01 DOI: 10.1080/08974438.2020.1860857
F. Asche, Geir Sogn-Grundvåg, Dengjun Zhang, A. Cojocaru, James A. Young
Abstract In recent years, the number of ecolabels and country-of-origin labels has grown substantially in seafood markets globally. This makes it more difficult for retailers and producers to communicate and demonstrate their differentiating claims to consumers. In addition, it has recently been suggested that there are both costs and supply chain benefits associated with labeling. This paper uses duration analysis to investigate factors that influence product longevity for salmon in grocery retailing. Product longevity influences cost as a prolonged product lifetime reduces costs related to product development and marketing. As has been found for wild-caught whitefish, different retail chains appear to vary in their product labeling strategies. However, in contrast to wild fish, farmed salmon with ecolabels or domestic country-of-origin labels appear to have shorter product life cycles compared to products without ecolabels or with foreign country-of-origin labeling. This is most likely due to the higher control of the production process found in aquaculture.
近年来,生态标签和原产国标签的数量在全球海鲜市场大幅增长。这使得零售商和生产商更难沟通并向消费者展示他们的差异化主张。此外,最近有人提出,与标签相关的成本和供应链利益。本文采用历时分析的方法,对影响食品零售中三文鱼产品寿命的因素进行了研究。产品寿命影响成本,因为产品寿命的延长降低了与产品开发和营销相关的成本。正如对野生捕获的白鱼所发现的那样,不同的零售连锁店在产品标签策略上似乎有所不同。然而,与野生鱼类相比,有生态标签或国内原产国标签的养殖鲑鱼似乎比没有生态标签或有外国原产国标签的产品具有更短的产品生命周期。这很可能是由于水产养殖对生产过程的控制较高。
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引用次数: 6
Increasing Local Fish Consumption: A Bayesian Belief Network Analysis 当地鱼类消费量的增长:贝叶斯信念网络分析
Q2 Business, Management and Accounting Pub Date : 2021-01-01 DOI: 10.1080/08974438.2020.1860853
Samantha Paredes, S. Pascoe, L. Coglan, Carol Richards
Abstract The impact of the recent coronavirus pandemic on world seafood trade highlighted the vulnerability of the industry to international shocks and prompted calls for more diverse supply chains. In this paper, we assess the potential for increasing supplies of currently exported fish products to the local market using a Bayesian belief network model. Based on a survey of over 1000 Queensland residents, we determine the key drivers of consumption of locally produced fish and highlight the potential to engage in marketing strategies that bring the consumer closer to locally produced product (e.g. community supported fishery).
摘要最近的冠状病毒大流行对世界海鲜贸易的影响突显了该行业对国际冲击的脆弱性,并促使人们呼吁建立更加多样化的供应链。在本文中,我们使用贝叶斯信念网络模型评估了增加目前出口到当地市场的鱼类产品供应的潜力。基于对1000多名昆士兰居民的调查,我们确定了当地生产鱼类消费的主要驱动因素,并强调了参与营销策略的潜力,使消费者更接近当地生产的产品(例如社区支持的渔业)。
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引用次数: 3
JIFAM Special Issue on Seafood Marketing JIFAM海鲜营销特刊
Q2 Business, Management and Accounting Pub Date : 2021-01-01 DOI: 10.1080/08974438.2020.1871247
T. Altintzoglou
The six papers in this special issue cover a broad range of scientific topics, theories and methods that are relevant to seafood marketing at both business-to-business and consumer levels. The special issue starts with a review of current issues related to e-commerce for seafood products and the need for more product-specific attention. Consideration is then given to innovation and knowledge exchange in small-scale fisheries and aquaculture and the need for marketing strategies and decision-making in these contexts. The special issue then moves on to discuss the power of retailers and their branding strategies for wild and farmed seafood and its effect on product longevity. A central factor that influences consumer choices for seafood is quality. Reflecting this, a consumer-based quality framework and how it could support producers in providing products that are liked is the focus of the fourth paper in this special issue. However, quality alone is never enough, and the following (fifth) paper adds to the discussion by examining how to target consumers with the right presentation of product sustainability. The last paper touches upon the current market situation during the COVID-19 pandemic and its influence on consumer preferences for locally produced seafood.
本期特刊的六篇论文涵盖了广泛的科学主题、理论和方法,这些都与企业对企业和消费者层面的海鲜营销有关。本期特刊首先回顾了与海鲜产品电子商务相关的当前问题,以及对特定产品给予更多关注的必要性。然后审议小规模渔业和水产养殖方面的创新和知识交流以及在这些情况下销售战略和决策的必要性。这期特刊接着讨论了零售商的力量,他们对野生和养殖海产品的品牌策略,以及对产品寿命的影响。影响消费者选择海鲜的一个核心因素是质量。反映这一点,以消费者为基础的质量框架以及它如何支持生产者提供受欢迎的产品是本期特刊第四篇论文的重点。然而,质量本身是不够的,以下(第五)篇论文通过研究如何以产品可持续性的正确呈现来瞄准消费者,从而增加了讨论。最后一篇论文涉及COVID-19大流行期间的当前市场形势及其对消费者对当地生产的海鲜偏好的影响。
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引用次数: 1
How the Structure of Benefits for Sustainably Raised Seafood May Differ in the USA: Implications for Wider Market Adoption 在美国,可持续养殖海产品的利益结构可能会有何不同:对更广泛的市场采用的影响
Q2 Business, Management and Accounting Pub Date : 2021-01-01 DOI: 10.1080/08974438.2020.1860856
Mark F. Lang, A. C. Rodrigues
Abstract Not only does sustainably raised seafood play a role in meeting the world’s growing need for protein, but it can also do this in an environmentally and socially responsible way. Even though the United States is one of the largest consumer markets in the world, it has lower adoption of sustainably raised seafood. The purpose of this study is to explore U.S. consumer attitudes toward and motivations behind adopting sustainably raised seafood. Focus groups are used to qualitatively explore what benefits U.S. consumers prioritize when considering sustainably raised seafood. The study finds that group participants prioritize self-oriented, product quality and safety benefits over others-oriented, environmental and social benefits. Contributions to learning include a potentially expanded set of benefits, new relationships amongst them, and new consumer rationale. Practitioners can use this learning to alter their presentation of sustainably raised seafood to the U.S. marketplace to increase adoption and achieve positive environmental and social outcomes.
摘要可持续养殖的海鲜不仅在满足世界对蛋白质日益增长的需求方面发挥了作用,而且可以以对环境和社会负责的方式做到这一点。尽管美国是世界上最大的消费市场之一,但它对可持续养殖海鲜的采用率较低。本研究的目的是探讨美国消费者对采用可持续养殖海鲜的态度和动机。焦点小组用于定性探讨美国消费者在考虑可持续养殖海鲜时优先考虑哪些好处。研究发现,小组参与者优先考虑以自我为导向的产品质量和安全效益,而不是以他人为导向的环境和社会效益。对学习的贡献包括潜在的扩大的一系列好处、它们之间的新关系以及新的消费者理由。从业者可以利用这一学习改变他们在美国市场上对可持续养殖海鲜的介绍,以增加采用率,并实现积极的环境和社会成果。
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引用次数: 1
Influences on Strategic Information Sharing in Australian Fresh Produce Chains: The View from Experts 专家观点对澳大利亚生鲜产业链战略信息共享的影响
Q2 Business, Management and Accounting Pub Date : 2020-12-28 DOI: 10.1080/08974438.2020.1863285
J. Teese, P. Currey, S. Somogyi
Abstract The exchange of strategic information between firms is essential to maintain a whole-of-chain competitive advantage. Fourteen fresh produce experts were interviewed to identify barriers to and mechanism which improve strategic information sharing. Experts identified strategic information was exchanged in market orientated chains where there was trust, relationships and transparent information exchanges between firms. Barriers to information sharing were a lack of accurate and reliable information, a production focus and adversarial relationships. Face to face meetings with all firms in the chain to understand what information is important to who is recommended as a way to improve strategic information sharing.
企业之间的战略信息交换对于保持全链竞争优势至关重要。访谈了14位新鲜农产品专家,以确定改善战略信息共享的障碍和机制。专家们确定,战略信息是在面向市场的链中交换的,企业之间存在信任、关系和透明的信息交换。信息共享的障碍是缺乏准确可靠的信息、生产重点和敌对关系。与供应链上的所有公司进行面对面的会议,了解哪些信息对谁来说是重要的,这是一种改进战略信息共享的方法。
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引用次数: 1
期刊
Journal of International Food and Agribusiness Marketing
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