Pub Date : 2021-04-28DOI: 10.1080/08974438.2021.1911906
G. Gebre, H. Isoda, Yuichiro Amekawa, D. Rahut, Hisako Nomura, Takaaki Watanabe
Abstract This study examines the effect of gender on marketing efficiency among maize producing households using data collected in the Dawuro zone, southern Ethiopia. Results indicate that the amount of maize assigned to the first ranked (most efficient) channel for male, female and joint decision-making households is significantly larger than that of the second, third, and fourth ranked channels, respectively. Significant results vary across gender categories at the same stage of marketing channel. Female decision-making households receive a lower producer price, as well as cover higher marketing costs and margins of middlemen, as compared to male and joint decision-makers at the same stage of the marketing channel. This study also found a limited financial ability for local institutions to establish maize storages in the study area. There is a need for an integrated agricultural marketing information system that would help female decision-making maize producers to better engage in available market opportunities.
{"title":"Marketing Efficiency among Gender-Based Decision-Making Farm Households in Southern Ethiopia","authors":"G. Gebre, H. Isoda, Yuichiro Amekawa, D. Rahut, Hisako Nomura, Takaaki Watanabe","doi":"10.1080/08974438.2021.1911906","DOIUrl":"https://doi.org/10.1080/08974438.2021.1911906","url":null,"abstract":"Abstract This study examines the effect of gender on marketing efficiency among maize producing households using data collected in the Dawuro zone, southern Ethiopia. Results indicate that the amount of maize assigned to the first ranked (most efficient) channel for male, female and joint decision-making households is significantly larger than that of the second, third, and fourth ranked channels, respectively. Significant results vary across gender categories at the same stage of marketing channel. Female decision-making households receive a lower producer price, as well as cover higher marketing costs and margins of middlemen, as compared to male and joint decision-makers at the same stage of the marketing channel. This study also found a limited financial ability for local institutions to establish maize storages in the study area. There is a need for an integrated agricultural marketing information system that would help female decision-making maize producers to better engage in available market opportunities.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2021.1911906","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49666455","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-18DOI: 10.1080/08974438.2021.1905132
Gerald Oeser
Abstract Elder food consumers have been a growing and attractive target group for the food industry for quite some time. Yet so far there have only been isolated, narrow comparisons of this target groups’ food consumption to that of younger consumers. This paper provides an in-depth analysis of data gathered by the German Federal Statistical Office. It analyzes income and consumption sample data using multivariate analysis of variance to identify, in quantitative and monetary units, statistically significant differences in the food consumption of elder consumers compared to younger ones. At the same time, foods that are specifically consumed by these two age groups have been highlighted using discriminant analysis. Managerial implications have then been derived for food producers, marketers and retailers to reach the age groups under review more effectively and more efficiently. With Germany’s second-largest and third-oldest population in Europe, its largest food and drinks market in the European Union and the most competitive European food retail sector, the results will also be relevant to international researchers and managers and will encourage further research in related fields.
{"title":"Age-specific Differences in Food and Stimulant Consumption in Germany and Their Marketing Implications","authors":"Gerald Oeser","doi":"10.1080/08974438.2021.1905132","DOIUrl":"https://doi.org/10.1080/08974438.2021.1905132","url":null,"abstract":"Abstract Elder food consumers have been a growing and attractive target group for the food industry for quite some time. Yet so far there have only been isolated, narrow comparisons of this target groups’ food consumption to that of younger consumers. This paper provides an in-depth analysis of data gathered by the German Federal Statistical Office. It analyzes income and consumption sample data using multivariate analysis of variance to identify, in quantitative and monetary units, statistically significant differences in the food consumption of elder consumers compared to younger ones. At the same time, foods that are specifically consumed by these two age groups have been highlighted using discriminant analysis. Managerial implications have then been derived for food producers, marketers and retailers to reach the age groups under review more effectively and more efficiently. With Germany’s second-largest and third-oldest population in Europe, its largest food and drinks market in the European Union and the most competitive European food retail sector, the results will also be relevant to international researchers and managers and will encourage further research in related fields.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2021.1905132","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47543226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-14DOI: 10.1080/08974438.2021.1908924
W. Sepúlveda, M. Maza, Pilar Uldemolins, Elio G. Cantos-Zambrano, Irinuska Ureta
Abstract This study was conducted in Ecuador and Spain to identify consumers’ preferences regarding several product attributes in dark chocolates by defining the utility function. A total of 364 consumers from both countries participated in this study. The impact of attributes on consumer utility was estimated based on a discrete choice experiment. The results showed that organic production label, cocoa content, the origin of dark chocolate, and price significantly affect consumer utility. These results provided important information regarding attributes that have an impact on buying behavior and can be used by producers to differentiate their products.
{"title":"Linking Dark Chocolate Product Attributes, Consumer Preferences, and Consumer Utility: Impact of Quality Labels, Cocoa Content, Chocolate Origin, and Price","authors":"W. Sepúlveda, M. Maza, Pilar Uldemolins, Elio G. Cantos-Zambrano, Irinuska Ureta","doi":"10.1080/08974438.2021.1908924","DOIUrl":"https://doi.org/10.1080/08974438.2021.1908924","url":null,"abstract":"Abstract This study was conducted in Ecuador and Spain to identify consumers’ preferences regarding several product attributes in dark chocolates by defining the utility function. A total of 364 consumers from both countries participated in this study. The impact of attributes on consumer utility was estimated based on a discrete choice experiment. The results showed that organic production label, cocoa content, the origin of dark chocolate, and price significantly affect consumer utility. These results provided important information regarding attributes that have an impact on buying behavior and can be used by producers to differentiate their products.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-04-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2021.1908924","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49386986","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-07DOI: 10.1080/08974438.2021.1902449
J. Ateka, R. Mbeche, Forah M. Obebo, D. Sila
Abstract This paper assesses the preferences of yogurt attributes among urban consumers in Nairobi, Kenya. Data were collected through a survey of 190 urban consumers and analyzed using descriptive statistics and willingness to accept (WTA) regression models. The results show that preference for flavored yogurt was much stronger with fewer consumers (39%) willing to forgo the attribute compared to micronutrient fortification (45%), probiotic (46%), and real fruit yogurt (53%). The results also show that willingness to accept price reductions in order to forgo a preferred attribute was higher for nutrition compared to sensory attributes (such as taste and appearance). The findings indicate that in the face of numerous yogurt brands in the market, there is a need for targeted messaging on the nutritional value of yogurts. The paper uncovers the tradeoffs in preferences between sensory and nutritional attributes, a contribution that has received limited attention in the literature.
{"title":"Preferences and Willingness to Pay for Yogurt Product Attributes Among Urban Consumers in Kenya","authors":"J. Ateka, R. Mbeche, Forah M. Obebo, D. Sila","doi":"10.1080/08974438.2021.1902449","DOIUrl":"https://doi.org/10.1080/08974438.2021.1902449","url":null,"abstract":"Abstract This paper assesses the preferences of yogurt attributes among urban consumers in Nairobi, Kenya. Data were collected through a survey of 190 urban consumers and analyzed using descriptive statistics and willingness to accept (WTA) regression models. The results show that preference for flavored yogurt was much stronger with fewer consumers (39%) willing to forgo the attribute compared to micronutrient fortification (45%), probiotic (46%), and real fruit yogurt (53%). The results also show that willingness to accept price reductions in order to forgo a preferred attribute was higher for nutrition compared to sensory attributes (such as taste and appearance). The findings indicate that in the face of numerous yogurt brands in the market, there is a need for targeted messaging on the nutritional value of yogurts. The paper uncovers the tradeoffs in preferences between sensory and nutritional attributes, a contribution that has received limited attention in the literature.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2021.1902449","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49398129","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-07DOI: 10.1080/08974438.2021.1901826
Clare D'souza, M. Taghian, Vanessa Apaolaza, Patrick Hartmann, A. Brouwer, B. Chowdhury
Abstract The research proposes a model based on the theory of planned behavior to examine the relationships on self-confidence with green foods, green consumer attitude, perceived behavioral control, social norms, label knowledge, and eco-labeling. Attitudes, social norms, and PBC were found to be significant Ecolabels mediate the relationship between attitudes and consumer self-confidence, while attitudes were found to mediate between label knowledge and intention to use ecolabels. The study contributes to a wider explanation of the impact of these contextual variables for eco-labels and provides support for both theory and practice that facilitate insights for business practitioners, policymakers, and consumer behavior theorists.
{"title":"Consumer Self-Confidence in Green Foods: An Investigation of the Role of Ecolabels Using the Theory of Planned Behavior and Market Segmentation","authors":"Clare D'souza, M. Taghian, Vanessa Apaolaza, Patrick Hartmann, A. Brouwer, B. Chowdhury","doi":"10.1080/08974438.2021.1901826","DOIUrl":"https://doi.org/10.1080/08974438.2021.1901826","url":null,"abstract":"Abstract The research proposes a model based on the theory of planned behavior to examine the relationships on self-confidence with green foods, green consumer attitude, perceived behavioral control, social norms, label knowledge, and eco-labeling. Attitudes, social norms, and PBC were found to be significant Ecolabels mediate the relationship between attitudes and consumer self-confidence, while attitudes were found to mediate between label knowledge and intention to use ecolabels. The study contributes to a wider explanation of the impact of these contextual variables for eco-labels and provides support for both theory and practice that facilitate insights for business practitioners, policymakers, and consumer behavior theorists.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2021.1901826","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44953742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-07DOI: 10.1080/08974438.2021.1904082
N. Palmieri, M. Forleo
Abstract Seaweed is an important source of nutrients and their consumption is considered an environmentally sustainable option. The study aims to contribute to the current literature exploring factors most capable of impacting on Italian consumers’ willingness to eat seaweed. Data were collected from a sample of 257 consumers in Italy by using a web-based survey and, after a factor analysis, a binary logistic regression model was applied. Even if the study shows an explorative approach, due to non-representative nature of the sample, findings suggest that there should be a potential for increasing seaweed consumption and production. Indeed, more information about seaweed organoleptic and nutritional characteristics, opportunities to find it in a menu, at gastronomic events or previous satisfactory eating experiences, should increase the grade of acceptance of this food in consumers. The study findings allow several implications for market interventions. In fact, promotional and informational tools could be usefully applied to satisfy consumers’ need of information. On the other hand, marketing tools, by improving the accessibility of this novel food through distributional channels, could be useful for supporting the development of a market niche, which up until now has been left unexplored in Italy.
{"title":"An Explorative Study of Key Factors Driving Italian Consumers’ Willingness to Eat Edible Seaweed","authors":"N. Palmieri, M. Forleo","doi":"10.1080/08974438.2021.1904082","DOIUrl":"https://doi.org/10.1080/08974438.2021.1904082","url":null,"abstract":"Abstract Seaweed is an important source of nutrients and their consumption is considered an environmentally sustainable option. The study aims to contribute to the current literature exploring factors most capable of impacting on Italian consumers’ willingness to eat seaweed. Data were collected from a sample of 257 consumers in Italy by using a web-based survey and, after a factor analysis, a binary logistic regression model was applied. Even if the study shows an explorative approach, due to non-representative nature of the sample, findings suggest that there should be a potential for increasing seaweed consumption and production. Indeed, more information about seaweed organoleptic and nutritional characteristics, opportunities to find it in a menu, at gastronomic events or previous satisfactory eating experiences, should increase the grade of acceptance of this food in consumers. The study findings allow several implications for market interventions. In fact, promotional and informational tools could be usefully applied to satisfy consumers’ need of information. On the other hand, marketing tools, by improving the accessibility of this novel food through distributional channels, could be useful for supporting the development of a market niche, which up until now has been left unexplored in Italy.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2021.1904082","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43805896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-04DOI: 10.1080/08974438.2021.1900014
C. Bir, John Lai, N. Thompson, N. Widmar
Abstract Two best-worst scaling (BWS) experiments, one including only pictures and one including both pictures and descriptive words, were used to rank consumer preference for tomatoes with varying attributes in a nationally representative sample of 1,200 US residents. To the authors’ knowledge, this is the first implementation of a fully pictorial-based BWS experiment. Relative preference among pictures of tomatoes in different retailing/production scenarios were analyzed and results between pictures that did and did not include descriptive words were compared. The experiment resulted in relative rankings that were statistically different between the BWS experiments. Further analysis evaluated word associations of respondents for the tomato pictures, establishing the foundation that, at least in one instance, lack of agreement existed regarding pictorial content. The potential for varying ranking of products or attributes when pictures versus text are used to convey related meaning/messaging has implications for the marketing and conveyance of product attributes.
{"title":"Evaluating the Inclusion of Words and/or Pictures in Best-Worst Scaling Experiments","authors":"C. Bir, John Lai, N. Thompson, N. Widmar","doi":"10.1080/08974438.2021.1900014","DOIUrl":"https://doi.org/10.1080/08974438.2021.1900014","url":null,"abstract":"Abstract Two best-worst scaling (BWS) experiments, one including only pictures and one including both pictures and descriptive words, were used to rank consumer preference for tomatoes with varying attributes in a nationally representative sample of 1,200 US residents. To the authors’ knowledge, this is the first implementation of a fully pictorial-based BWS experiment. Relative preference among pictures of tomatoes in different retailing/production scenarios were analyzed and results between pictures that did and did not include descriptive words were compared. The experiment resulted in relative rankings that were statistically different between the BWS experiments. Further analysis evaluated word associations of respondents for the tomato pictures, establishing the foundation that, at least in one instance, lack of agreement existed regarding pictorial content. The potential for varying ranking of products or attributes when pictures versus text are used to convey related meaning/messaging has implications for the marketing and conveyance of product attributes.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2021.1900014","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44699686","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-31DOI: 10.1080/08974438.2021.1900015
M. Najib, U. Sumarwan, Stevia Septiani, H. Waibel, D. Suhartanto, F. Fahma
Abstract The growth of the organic food market attracts more and more attention from researchers and agribusiness entrepreneurs. This paper identifies the role of personal, social, cultural and psychological factors as driving forces for the intention to purchase organic food by middle income class consumers. Data was collected from 527 respondents. A Structural Equation Modeling (SEM) approach was used in the analysis. The results show that social, cultural, personal and psychological factors significantly influence consumer’s attitude toward organic food. Moreover, the intention of middle class consumers to purchase organic food is positively affected by attitudes. The results of this study provide an important contribution to marketing scholars and practitioners as well as policy makers, particularly to improve organic food consumption in the context of middle class consumer in emerging market.
{"title":"Individual and Socio-Cultural Factors as Driving Forces of the Purchase Intention for Organic Food by Middle Class Consumers in Indonesia","authors":"M. Najib, U. Sumarwan, Stevia Septiani, H. Waibel, D. Suhartanto, F. Fahma","doi":"10.1080/08974438.2021.1900015","DOIUrl":"https://doi.org/10.1080/08974438.2021.1900015","url":null,"abstract":"Abstract The growth of the organic food market attracts more and more attention from researchers and agribusiness entrepreneurs. This paper identifies the role of personal, social, cultural and psychological factors as driving forces for the intention to purchase organic food by middle income class consumers. Data was collected from 527 respondents. A Structural Equation Modeling (SEM) approach was used in the analysis. The results show that social, cultural, personal and psychological factors significantly influence consumer’s attitude toward organic food. Moreover, the intention of middle class consumers to purchase organic food is positively affected by attitudes. The results of this study provide an important contribution to marketing scholars and practitioners as well as policy makers, particularly to improve organic food consumption in the context of middle class consumer in emerging market.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2021.1900015","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49173803","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-28DOI: 10.1080/08974438.2021.1900016
R. M. V. Flores, N. Widmar, K. Quagrainie, P. Preckel, Manoel Xavier Pedroza Filho
Abstract Seafood supply chains, from farmers to supermarkets selling direct to consumers, must understand consumer demand for product attributes to ensure production and availability of desired products. Tilapia and tambaqui, the two most important farmed fish species in the Brazilian market, are studied to provide insight into consumer demand for fish fillet attributes. Consumers’ willingness to pay (WTP) was estimated while taking consumer demographics into account for each of the five Brazilian regions. A random parameters logit model was used to analyze data from discrete choice experiments conducted in-person at supermarket seafood counters. On average, Brazilian fish fillet consumers prefer tilapia to tambaqui, and fresh to frozen. Preferences for fillet attributes were found to be related to knowledge about fish. This study is the first known analysis of national seafood preferences considering factors such as product form, species, and familiarity with fish and fish products in multiple geographic regions of Brazil.
{"title":"Establishing Linkages Between Consumer Fish Knowledge and Demand for Fillet Attributes in Brazilian Supermarkets","authors":"R. M. V. Flores, N. Widmar, K. Quagrainie, P. Preckel, Manoel Xavier Pedroza Filho","doi":"10.1080/08974438.2021.1900016","DOIUrl":"https://doi.org/10.1080/08974438.2021.1900016","url":null,"abstract":"Abstract Seafood supply chains, from farmers to supermarkets selling direct to consumers, must understand consumer demand for product attributes to ensure production and availability of desired products. Tilapia and tambaqui, the two most important farmed fish species in the Brazilian market, are studied to provide insight into consumer demand for fish fillet attributes. Consumers’ willingness to pay (WTP) was estimated while taking consumer demographics into account for each of the five Brazilian regions. A random parameters logit model was used to analyze data from discrete choice experiments conducted in-person at supermarket seafood counters. On average, Brazilian fish fillet consumers prefer tilapia to tambaqui, and fresh to frozen. Preferences for fillet attributes were found to be related to knowledge about fish. This study is the first known analysis of national seafood preferences considering factors such as product form, species, and familiarity with fish and fish products in multiple geographic regions of Brazil.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2021.1900016","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47609857","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-28DOI: 10.1080/08974438.2021.1900017
C. Tsvakirai, T. Mosikari
Abstract This study evaluates the role of quality in influencing export earnings. It argues that different types of product attributes confer different quality features and these features provide diverse consumer value which influence the export product’s market performance. The gravity model is used to regress export earnings against indices measuring product value propositions, as well as economic, demographic, demand and trade regulation indicators. It uses data from South Africa’s fresh peach and nectarine exports and 21 trading partners for the period between 2001 and 2017. The study’s results show that improvements in the delivery of esthetic quality were associated with increases in export earnings. On the other hand, improvements in eco-efficiency (sustainable production and consumption) and the delivery off-season fruit were associated with lower export earnings. The results reiterate the importance of providing consumer value, the provision of communication for any additional environmental quality-upgrades and consensus in quality definitions with importing countries.
{"title":"The Influence of Product Quality on Export Performance: Eco-Efficient Value in South African Peach and Nectarine Fresh Exports","authors":"C. Tsvakirai, T. Mosikari","doi":"10.1080/08974438.2021.1900017","DOIUrl":"https://doi.org/10.1080/08974438.2021.1900017","url":null,"abstract":"Abstract This study evaluates the role of quality in influencing export earnings. It argues that different types of product attributes confer different quality features and these features provide diverse consumer value which influence the export product’s market performance. The gravity model is used to regress export earnings against indices measuring product value propositions, as well as economic, demographic, demand and trade regulation indicators. It uses data from South Africa’s fresh peach and nectarine exports and 21 trading partners for the period between 2001 and 2017. The study’s results show that improvements in the delivery of esthetic quality were associated with increases in export earnings. On the other hand, improvements in eco-efficiency (sustainable production and consumption) and the delivery off-season fruit were associated with lower export earnings. The results reiterate the importance of providing consumer value, the provision of communication for any additional environmental quality-upgrades and consensus in quality definitions with importing countries.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2021.1900017","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45728392","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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