Pub Date : 2020-08-07DOI: 10.1080/08974438.2019.1697408
Lívia Maria Borges Raimundo, M. Batalha, P. Sans
Abstract The goal of the present study is to assess the impact of attitudinal and sociodemographic variables and resources restriction (time, effort and income) on convenience food usage, mediated by customer convenience orientation. The study was conducted in the state of São Paulo, Brazil. 1391 participants completed an online questionnaire designed to evaluate convenience food usage, attitudinal and sociodemographic variables. Data were analyzed through structural equation modeling by blockwise comparison technique. The results showed that convenience food usage was directly affected by convenience orientation towards the meal planning, kitchen setup and cleaning up stages, and was driven by time and budget perception, both directly and indirectly (as mediated by convenience orientation). Health consciousness and cooking enjoyment showed a negative impact on the usage of these products. The convenience food market in Brazil has a large growth potential, especially if new products take into consideration palatability and nutritional quality.
{"title":"Consumer Attitudes Towards Convenience Food Usage: Exploring the Case of São Paulo, Brazil","authors":"Lívia Maria Borges Raimundo, M. Batalha, P. Sans","doi":"10.1080/08974438.2019.1697408","DOIUrl":"https://doi.org/10.1080/08974438.2019.1697408","url":null,"abstract":"Abstract The goal of the present study is to assess the impact of attitudinal and sociodemographic variables and resources restriction (time, effort and income) on convenience food usage, mediated by customer convenience orientation. The study was conducted in the state of São Paulo, Brazil. 1391 participants completed an online questionnaire designed to evaluate convenience food usage, attitudinal and sociodemographic variables. Data were analyzed through structural equation modeling by blockwise comparison technique. The results showed that convenience food usage was directly affected by convenience orientation towards the meal planning, kitchen setup and cleaning up stages, and was driven by time and budget perception, both directly and indirectly (as mediated by convenience orientation). Health consciousness and cooking enjoyment showed a negative impact on the usage of these products. The convenience food market in Brazil has a large growth potential, especially if new products take into consideration palatability and nutritional quality.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2019.1697408","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43732298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-08-07DOI: 10.1080/08974438.2019.1668325
Ingrid Laukeland Djupegot, Håvard Hansen
Abstract The aim of the current study is to investigate factors that influence consumer acceptance of food-related nudging. Previous studies indicate that perceived effectiveness may positively influence acceptance of nudging, while limited freedom of choice may reduce acceptance. On this basis, acceptance, perceived effectiveness and perceived limited freedom of choice were measured for 11 different food-related nudges in a national representative sample of 455 adults. Five of the nudges were variations of placement alteration, while six were variations of informational labeling. Perceived effectiveness was identified as a significant positive predictor for acceptance of all of the investigated nudges (p < 0.001), while perceived limited freedom of choice decreased acceptance of all investigated nudges (p ≤ 0.02). Perceived effectiveness was the strongest predictor for acceptance of all types of nudges (β-values from 0.55 to 0.75), yet perceived limited freedom of choice was also a significant factor (β-values from −0.07 to −0.23).
{"title":"If It Works, I like It: Consumer Acceptance of Food-Related Nudging","authors":"Ingrid Laukeland Djupegot, Håvard Hansen","doi":"10.1080/08974438.2019.1668325","DOIUrl":"https://doi.org/10.1080/08974438.2019.1668325","url":null,"abstract":"Abstract The aim of the current study is to investigate factors that influence consumer acceptance of food-related nudging. Previous studies indicate that perceived effectiveness may positively influence acceptance of nudging, while limited freedom of choice may reduce acceptance. On this basis, acceptance, perceived effectiveness and perceived limited freedom of choice were measured for 11 different food-related nudges in a national representative sample of 455 adults. Five of the nudges were variations of placement alteration, while six were variations of informational labeling. Perceived effectiveness was identified as a significant positive predictor for acceptance of all of the investigated nudges (p < 0.001), while perceived limited freedom of choice decreased acceptance of all investigated nudges (p ≤ 0.02). Perceived effectiveness was the strongest predictor for acceptance of all types of nudges (β-values from 0.55 to 0.75), yet perceived limited freedom of choice was also a significant factor (β-values from −0.07 to −0.23).","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2019.1668325","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45842133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-08-02DOI: 10.1007/978-3-319-59701-0_6
J. Stanton, S. Baglione, E. Salnikova
{"title":"New Product Introduction for Private Label Products Compared to Branded by Product Category","authors":"J. Stanton, S. Baglione, E. Salnikova","doi":"10.1007/978-3-319-59701-0_6","DOIUrl":"https://doi.org/10.1007/978-3-319-59701-0_6","url":null,"abstract":"","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1007/978-3-319-59701-0_6","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44042285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-07-26DOI: 10.1080/08974438.2020.1796880
Hrvoje Jošić, Berislav Žmuk
Abstract The goal of this paper is to present a new approach to examining psychological pricing strategies using the law of anomalous numbers on the global food prices database. Benford’s Law distribution is used in order to see whether first price digits follow Benford’s Law. On top of that, the discrete uniform distribution is used to examine whether the last digit and the last two digits of a price have the same frequency of occurrence or whether there are indications that there are symbolic meanings to price endings. The results of the analysis showed that the global food price digits distribution does not follow the chosen distributions.
{"title":"The Application of the Law of Anomalous Numbers on Global Food Prices in Examining Psychological Pricing Strategies","authors":"Hrvoje Jošić, Berislav Žmuk","doi":"10.1080/08974438.2020.1796880","DOIUrl":"https://doi.org/10.1080/08974438.2020.1796880","url":null,"abstract":"Abstract The goal of this paper is to present a new approach to examining psychological pricing strategies using the law of anomalous numbers on the global food prices database. Benford’s Law distribution is used in order to see whether first price digits follow Benford’s Law. On top of that, the discrete uniform distribution is used to examine whether the last digit and the last two digits of a price have the same frequency of occurrence or whether there are indications that there are symbolic meanings to price endings. The results of the analysis showed that the global food price digits distribution does not follow the chosen distributions.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2020.1796880","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41534019","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-26DOI: 10.1080/08974438.2020.1780179
G. Thapa, Shriniwas Gautam, D. Rahut, D. Choudhary
Abstract Feed constitutes a significant cost of poultry production. We assess the cost-reducing effects of using Quality Protein Maize (QPM) in the poultry feed industry in Nepal. We also assess market structure of the poultry feed industry. Key informant interviews and short surveys were conducted with actors in the feed industry and maize value chain. We formulated a least-cost diet for broilers and layers with regular maize and QPM using a linear programing model. The results indicate that a ton of feed produced using QPM instead of regular maize reduces feed cost by at least US$7.10 for broilers and at least US$4.71 for layers of different ages. With the cost saving, the feed industry can pay a maximum of 4% price premium for QPM over regular maize. A strong linkage between feed industry and maize value chain actors is required for the feed industry to benefit sustainably from the use of QPM.
{"title":"Cost Advantage of Biofortified Maize for the Poultry Feed Industry and Its Implications for Value Chain Actors in Nepal","authors":"G. Thapa, Shriniwas Gautam, D. Rahut, D. Choudhary","doi":"10.1080/08974438.2020.1780179","DOIUrl":"https://doi.org/10.1080/08974438.2020.1780179","url":null,"abstract":"Abstract Feed constitutes a significant cost of poultry production. We assess the cost-reducing effects of using Quality Protein Maize (QPM) in the poultry feed industry in Nepal. We also assess market structure of the poultry feed industry. Key informant interviews and short surveys were conducted with actors in the feed industry and maize value chain. We formulated a least-cost diet for broilers and layers with regular maize and QPM using a linear programing model. The results indicate that a ton of feed produced using QPM instead of regular maize reduces feed cost by at least US$7.10 for broilers and at least US$4.71 for layers of different ages. With the cost saving, the feed industry can pay a maximum of 4% price premium for QPM over regular maize. A strong linkage between feed industry and maize value chain actors is required for the feed industry to benefit sustainably from the use of QPM.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2020.1780179","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43498888","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-08DOI: 10.1080/08974438.2020.1773368
Xuan Liang, Huan Chen
Abstract A qualitative study was conducted to examine individual- or family-owned casual Chinese restaurant’s marketing communication strategies. Findings revealed that the owners of individual- or family-owned casual Chinese restaurants are highly aware of the importance of advertising for their business. They have adopted at least one marketing strategies to promote their business. Three external factors and one internal factor were found to influence those Chinese restaurant owners’ selection of marketing strategies. In addition, the Chinese restaurant owners’ personality shapes food and service quality. The findings also suggested that advertising on new media is easier for business owners to measure its effectiveness.
{"title":"A Qualitative Study on Local Individual- or Family-Owned Casual Chinese Restaurants Marketing Communication Strategies","authors":"Xuan Liang, Huan Chen","doi":"10.1080/08974438.2020.1773368","DOIUrl":"https://doi.org/10.1080/08974438.2020.1773368","url":null,"abstract":"Abstract A qualitative study was conducted to examine individual- or family-owned casual Chinese restaurant’s marketing communication strategies. Findings revealed that the owners of individual- or family-owned casual Chinese restaurants are highly aware of the importance of advertising for their business. They have adopted at least one marketing strategies to promote their business. Three external factors and one internal factor were found to influence those Chinese restaurant owners’ selection of marketing strategies. In addition, the Chinese restaurant owners’ personality shapes food and service quality. The findings also suggested that advertising on new media is easier for business owners to measure its effectiveness.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2020.1773368","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46746354","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-01DOI: 10.1080/08974438.2020.1770660
M. Ashraf
Abstract The prime objectives of this article are—to examine the effects of attitude, subjective norms, perceived social support and self-efficacy of organic food purchase plan. In so doing, a theoretical framework using the theory of bounded rational planned behavior (TBRPB) as its basis was established. Data (n = 335) were collected from the consumers residing in Dhaka city. The data were analyzed employing structural equation modeling (SEM). Findings show that attitude, subjective norms and perceived social support have direct effects on consumers’ intent or plan as well as mediating roles in the link between self-efficacy and organic food purchase plan.
{"title":"What Drives and Mediates Organic Food Purchase Intention: An Analysis Using Bounded Rationality Theory","authors":"M. Ashraf","doi":"10.1080/08974438.2020.1770660","DOIUrl":"https://doi.org/10.1080/08974438.2020.1770660","url":null,"abstract":"Abstract The prime objectives of this article are—to examine the effects of attitude, subjective norms, perceived social support and self-efficacy of organic food purchase plan. In so doing, a theoretical framework using the theory of bounded rational planned behavior (TBRPB) as its basis was established. Data (n = 335) were collected from the consumers residing in Dhaka city. The data were analyzed employing structural equation modeling (SEM). Findings show that attitude, subjective norms and perceived social support have direct effects on consumers’ intent or plan as well as mediating roles in the link between self-efficacy and organic food purchase plan.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2020.1770660","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49663005","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-01DOI: 10.1080/08974438.2020.1772165
Muhammad Sabbir Rahman, B. Hussain, M. Hussain, Hasliza Hassan
Abstract The purpose of this study is to investigate the inter-dynamics of young consumers’ information use, information adoption, motivation, and restaurant food purchase intention in an online environment. The study applied a mixed-method research design comprising of 20 in-depth interviews and 250 surveys among the young consumers. After the scale validation process through confirmatory factor analysis, structural equation modeling was applied to test the proposed model. This research carries empirical and theoretical implications by showing the dynamics of interrelationships between information adoption and online shopping motivation that mediate the relationships between information use and online food purchase intention.
{"title":"Consumers’ Online Restaurant Food Purchase Intention: Mixed-Methods Analysis of Multiple Mediators Role","authors":"Muhammad Sabbir Rahman, B. Hussain, M. Hussain, Hasliza Hassan","doi":"10.1080/08974438.2020.1772165","DOIUrl":"https://doi.org/10.1080/08974438.2020.1772165","url":null,"abstract":"Abstract The purpose of this study is to investigate the inter-dynamics of young consumers’ information use, information adoption, motivation, and restaurant food purchase intention in an online environment. The study applied a mixed-method research design comprising of 20 in-depth interviews and 250 surveys among the young consumers. After the scale validation process through confirmatory factor analysis, structural equation modeling was applied to test the proposed model. This research carries empirical and theoretical implications by showing the dynamics of interrelationships between information adoption and online shopping motivation that mediate the relationships between information use and online food purchase intention.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2020.1772165","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46114693","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-05-26DOI: 10.1080/08974438.2019.1599757
E. Pishbahar, Hashem Mahmoudi, B. Hayati
Abstract Today, the importance of consumption of organic products has become more evident to the consumer due to the great benefits of these products. The aim of this study is to investigate the factors affecting the preferences of organic tea consumers in Tehran by considering the heterogeneity of consumer’s preferences. For this purpose, mixed logit and latent class model were used. The required information were collected through field surveys by completing a questionnaire from 405 respondents from Tehran citizens in 2016. Results from estimating mixed logit and latent class models confirm the heterogeneity of preferences between consumers. Different levels of income, education, age, history of poisoning and awareness of organic products were identified as heterogeneous factors. The results of the estimation models showed the maximum willingness-to-pay is related to the attribute of the disease and long-term effects. According to the findings of the study, it is suggested to help increase people's awareness of the characteristics of organic products and the use of targeted-oriented strategies to encourage consumers to consume organic products.
{"title":"The Survey of Heterogeneity on Organic Products Consumers’ Preferences Using Mixed Logit and Latent Class Models","authors":"E. Pishbahar, Hashem Mahmoudi, B. Hayati","doi":"10.1080/08974438.2019.1599757","DOIUrl":"https://doi.org/10.1080/08974438.2019.1599757","url":null,"abstract":"Abstract Today, the importance of consumption of organic products has become more evident to the consumer due to the great benefits of these products. The aim of this study is to investigate the factors affecting the preferences of organic tea consumers in Tehran by considering the heterogeneity of consumer’s preferences. For this purpose, mixed logit and latent class model were used. The required information were collected through field surveys by completing a questionnaire from 405 respondents from Tehran citizens in 2016. Results from estimating mixed logit and latent class models confirm the heterogeneity of preferences between consumers. Different levels of income, education, age, history of poisoning and awareness of organic products were identified as heterogeneous factors. The results of the estimation models showed the maximum willingness-to-pay is related to the attribute of the disease and long-term effects. According to the findings of the study, it is suggested to help increase people's awareness of the characteristics of organic products and the use of targeted-oriented strategies to encourage consumers to consume organic products.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2019.1599757","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46323831","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-05-26DOI: 10.1080/08974438.2019.1599760
C. Karelakis, Panagiotis Zevgitis, K. Galanopoulos, K. Mattas
Abstract Consumers' needs have grown to such an extent that they are sought out of nutritious and pleasant organoleptic foods, as well as functional foods. This study explores consumer attitudes towards health nutrition products and particularly functional foods, using data from a survey to 325 consumers. The results designate that consumers recognize different kinds of functional foods, willing to pay a premium for their purchase. They perceive that functional foods may contribute to easily follow a healthy and balanced diet and reduce the risk of health problems but appeared anxious about the health benefits these foods communicate in their labelling.
{"title":"Consumer Trends and Attitudes to Functional Foods","authors":"C. Karelakis, Panagiotis Zevgitis, K. Galanopoulos, K. Mattas","doi":"10.1080/08974438.2019.1599760","DOIUrl":"https://doi.org/10.1080/08974438.2019.1599760","url":null,"abstract":"Abstract Consumers' needs have grown to such an extent that they are sought out of nutritious and pleasant organoleptic foods, as well as functional foods. This study explores consumer attitudes towards health nutrition products and particularly functional foods, using data from a survey to 325 consumers. The results designate that consumers recognize different kinds of functional foods, willing to pay a premium for their purchase. They perceive that functional foods may contribute to easily follow a healthy and balanced diet and reduce the risk of health problems but appeared anxious about the health benefits these foods communicate in their labelling.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2019.1599760","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41311070","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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