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How companies create value with technology 公司如何用技术创造价值
Pub Date : 2002-08-18 DOI: 10.1109/IEMC.2002.1038463
E. Geisler
Summary form only given as follows. This paper examines the process by which we can measure the impacts of technology on business companies. The paper considers the state of knowledge in this area. It starts with a discussion of what business companies want and what technology can deliver. Needs, expectations and goals are examined as they relate to actors in the company. A model is then suggested of what companies want, what technology can deliver, and the value that is thus created. The paper also proposes a model that allows for computations of the value companies create with technology. Eight propositions are then advanced on how industrial companies exploit technology to create business value. The paper discusses several issues such as the link between technological innovation and market disposition, and offers a model that explains the advantages and disadvantages to industrial companies from radical technological innovations and hyper competition. The paper concludes with suggestions for companies to consider the generation of value from technology as a complex and multidimensional process, rather than a simple link between investments in R&D and strategic objectives.
摘要形式只提供如下。本文考察了我们可以衡量技术对商业公司影响的过程。本文考虑了这一领域的知识现状。它首先讨论了商业公司想要什么,以及技术可以提供什么。需求、期望和目标都是与公司中的参与者相关的。然后提出一个模型,说明公司想要什么,技术可以提供什么,以及由此创造的价值。本文还提出了一个模型,该模型允许计算公司用技术创造的价值。然后,就工业企业如何利用技术创造商业价值提出了八项主张。本文讨论了技术创新与市场配置的关系等问题,并提出了一个模型来解释激进技术创新和超竞争对工业企业的利弊。本文最后建议公司将技术价值的产生视为一个复杂的多维过程,而不是研发投资与战略目标之间的简单联系。
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引用次数: 0
New management forms for construction projects 建设项目管理新形式
Pub Date : 2002-08-18 DOI: 10.1109/IEMC.2002.1038460
A. Rowe, P. Smart, J. Corley, D. Tranfield, R. Levene, P. Deasley
The impact of the "New Economy" can be seen in the development of new business models and in the associated learning and cultural change implications. The authors have explored the impact of novel procurement strategies on a variety of construction related businesses, noting how the effective management of networked organizational forms is a crucial factor in ensuring project success. The overall findings of this research indicate that the UK Construction Industry is experiencing rapid transformation in project and organizational forms triggered, in part, by government-led programmes such as the Private Finance Initiative (PFI) and Public Private Partnerships (PPP). The result appears to be an emergent cultural change in the industry. Traditionally, construction projects were "Asset Delivery Focused" (ADF); based on delivering an asset (e.g. hospitals), in the shortest period of time and at least cost. Instead, PFI and PPP projects can be seen as "Service Delivery Focused" (SDF), prioritizing design for operability and whole-life management (e.g. education). SDF projects place even greater emphasis upon networked organizational forms in order to achieve improved project performance. Often they are led by a multi-disciplinary project team (a Special Purpose Vehicle (SPV)). This effectively acts as a "virtual organization", embedded within a network of business relationships. The findings suggest that a major challenge to the industry is how to manage these relationships effectively in order to facilitate alignment between the SPV and its socio-technical "environment". No such change can take place without some degree of (organization and individual) learning taking place. This paper begins to explore such ideas through a better understanding of management technologies like "communities of practice". This empirical study attracted an inductive research methodology deploying semi-structured interviews, focus group sessions and interactive workshops. The data collected were analyzed qualitatively using the principles of grounded theory and presented in a series of historical timelines and mind map formats. The subsequent findings were integrated with those from a review of the relevant literature, both within construction as well as other industries in order to articulate a view of learning within the SPV's environment and indicate an agenda for further research into networked organizational forms.
“新经济”的影响可以从新商业模式的发展以及相关的学习和文化变革的影响中看到。作者探讨了新型采购策略对各种建筑相关业务的影响,并指出网络组织形式的有效管理是确保项目成功的关键因素。这项研究的总体结果表明,英国建筑业正在经历项目和组织形式的快速转变,部分原因是由政府主导的计划,如私人融资倡议(PFI)和公私合作伙伴关系(PPP)。其结果似乎是该行业出现了一种新兴的文化变革。传统上,建设项目是以“资产交付为重点”(ADF);基于在最短的时间内以最少的成本交付一项资产(如医院)。相反,PFI和PPP项目可以被视为“以服务交付为重点”(SDF),优先考虑可操作性和全生命周期管理(如教育)的设计。SDF项目更加强调网络化的组织形式,以实现改进的项目绩效。它们通常由一个多学科的项目团队(特殊目的载体(SPV))领导。这有效地充当了一个“虚拟组织”,嵌入在业务关系网络中。研究结果表明,该行业面临的一个主要挑战是如何有效地管理这些关系,以促进SPV与其社会技术“环境”之间的协调。如果没有某种程度的(组织和个人)学习,这种变化就不会发生。本文通过对“实践社区”等管理技术的更好理解,开始探索这些思想。这项实证研究吸引了归纳研究方法部署半结构化访谈,焦点小组会议和互动研讨会。收集的数据使用扎根理论的原则进行定性分析,并以一系列历史时间线和思维导图格式呈现。随后的研究结果与建筑业和其他行业的相关文献综述相结合,以阐明SPV环境中的学习观点,并指出进一步研究网络化组织形式的议程。
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引用次数: 4
On the link between modularity and cost-a methodology to assess cost implications of product architecture differences 关于模块化和成本之间的联系——一种评估产品架构差异对成本影响的方法
Pub Date : 2002-08-18 DOI: 10.1109/IEMC.2002.1038379
S. Fixson, J. Clark
Modularity has received renewed interest as a product design strategy to accommodate the competing goals of low cost and high levels of variety and flexibility. Modularity has been associated with numerous advantages for firms and customers, including faster product development, greater product variety, and allowing customers to customize products. However, there is a lack of clear understanding of the cost implications of modularity. One reason for this gap is the use of the term 'modularity' for similar, yet often slightly different, phenomena in different contexts, disciplines, and industries. Consequently, modularity is very difficult to operationalize. This paper presents a methodology to address this problem. Arguing that modularity is actually a bundle of product characteristics rather than a single dimension, the method proceeds in three steps. First, unbundling modularity into multiple dimensions of the product architecture allows one to comparatively measure the differences among products along the individual dimensions. Second, building on process-based cost modeling tools, a cost estimation procedure calculates the product costs for the selected life cycle or supply chain phases. The third step links the cost differences to individual product architecture differences. These links can improve the understanding of how individual dimensions of the product architecture affect different costs along the supply chain. A case study of automotive doors is used to demonstrate the methodology.
模块化作为一种产品设计策略重新引起人们的兴趣,以适应低成本和高水平多样性和灵活性的竞争目标。模块化为公司和客户带来了许多优势,包括更快的产品开发、更多的产品种类,以及允许客户定制产品。然而,对模块化的成本影响缺乏清晰的认识。造成这种差距的一个原因是,在不同的环境、学科和行业中,对相似但通常略有不同的现象使用了术语“模块化”。因此,模块化很难操作化。本文提出了一种解决这一问题的方法。该方法认为模块化实际上是产品特性的集合,而不是单一的维度,它分三个步骤进行。首先,将模块化分解为产品体系结构的多个维度,允许人们沿着各个维度比较地度量产品之间的差异。其次,在基于流程的成本建模工具的基础上,成本估算程序计算所选生命周期或供应链阶段的产品成本。第三步将成本差异与单个产品架构差异联系起来。这些链接可以提高对产品架构的各个维度如何影响供应链上不同成本的理解。汽车门的一个案例研究是用来证明该方法。
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引用次数: 15
Managing innovations, standards and organizational capabilities 管理创新、标准和组织能力
Pub Date : 2002-08-18 DOI: 10.1109/IEMC.2002.1038366
L. Martinich
Innovations and new product development provide the fuel for economic growth and the source for competitive advantage. Managing software innovation requires one set of organizational capabilities at the innovative, entrepreneurial phase and another set at later phases. Some early phase capabilities, such as flexibility, inherently conflict with some later phase capabilities, such as repeatability. The capability to manage both discontinuous, disruptive innovations and continuous, incremental innovations provides a sustainable competitive advantage. Technology managers who understand the phases of innovation, the critical role of standards and the various and sometimes conflicting capabilities needed to manage both new and mature product development, can better compete in today's rapidly changing environment. This paper describes a capability framework for managing both innovations and mature technology, grounded in both the literature and in the experience of successful and unsuccessful practices in start-up and mature software companies.
创新和新产品开发是经济增长的动力和竞争优势的源泉。管理软件创新需要在创新、创业阶段有一组组织能力,在后期阶段有另一组组织能力。一些早期阶段的能力,比如灵活性,本质上与一些后期阶段的能力,比如可重复性相冲突。管理不连续的、破坏性的创新和连续的、渐进式的创新的能力提供了可持续的竞争优势。了解创新阶段、标准的关键作用以及管理新产品和成熟产品开发所需的各种(有时是相互冲突的)能力的技术经理,可以在当今快速变化的环境中更好地竞争。本文描述了一个管理创新和成熟技术的能力框架,它以文献和在初创和成熟的软件公司中成功和不成功的实践经验为基础。
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引用次数: 7
Managerial implications of the research on centers of excellence - a conceptual view 卓越中心研究的管理意义——一个概念性的观点
Pub Date : 2002-08-18 DOI: 10.1109/IEMC.2002.1038403
G. Reger, C.-E. Zafrane-Bravo
In the last few years there has been a significant stream of research on multinational companies (MNCs) and centers of excellence (CoEs). Scholars recognize the critical role of subsidiaries for the success of the whole corporation. Centers of excellence are organizational units which have strong competencies and which are recognized by other units of the corporate network The research on CoEs has been focused on: (1) the definition of the concept of CoEs; (2) the determinants enabling their development; (3) the earning path of the CoE status; (4) the life-cycle of a CoE; (5) various typologies of CoEls; as well as (6) the effects of CoEs on the MNC and on the external environment. However, not much information about the issues that managers have to face concerning the concept of CoEs can be found in the literature. This paper wants to add some considerations to this gap and is built around two main questions: (1) what should be managed in a CoE; and (2) how can these issues be managed.
在过去的几年里,有大量关于跨国公司(MNCs)和卓越中心(coe)的研究。学者们认识到子公司对整个公司的成功至关重要。卓越中心是企业网络中具有较强竞争力并得到其他单位认可的组织单位。对卓越中心的研究主要集中在:(1)卓越中心概念的定义;(2)促进其发展的决定因素;(3) CoE地位的赚取路径;(4) CoE的生命周期;(5)各种类型的CoEls;以及(6)coe对跨国公司和外部环境的影响。然而,在文献中并没有找到太多关于管理者必须面对的关于coe概念的问题的信息。本文希望对这一差距进行一些考虑,并围绕两个主要问题进行讨论:(1)在CoE中应该管理什么;(2)如何管理这些问题。
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引用次数: 4
The Dashboard: a knowledge conversion tool 仪表板:一个知识转换工具
Pub Date : 2002-08-18 DOI: 10.1109/IEMC.2002.1038446
Nathalie Cassaigne
This paper focuses on tacit and explicit knowledge conversion as conceptualized by Nonaka and Takeuchi (1995). They consider knowledge conversion process as a four-step spiral that consists of socialization, externalization, combination and internalization. These concepts are used to present the Dashboard, a decision support tool, that supports the conversion of multi-domain expert knowledge in such a way that nondomain experts (e.g. top managers) can understand, internalize, combine explicit expert knowledge to inform their decisions. The Dashboard approach to knowledge conversion supports (1) the representation of domain expert knowledge targeted for nondomain experts; (2) the integration of domain expert explicit knowledge with (formalized) tacit knowledge of nondomain expert; (3) complex problem modeling and solving by nondomain experts; and (4) the reuse of the newly generated tacit knowledge.
本文主要关注Nonaka和Takeuchi(1995)提出的隐性和显性知识转换的概念。他们认为知识转化过程是社会化、外化、结合和内化的四步螺旋过程。这些概念用于展示仪表板,这是一种决策支持工具,它支持多领域专家知识的转换,使非领域专家(例如高层管理人员)能够理解、内化和组合明确的专家知识,以告知他们的决策。知识转换的仪表板方法支持(1)针对非领域专家的领域专家知识的表示;(2)领域专家显性知识与非领域专家(形式化)隐性知识的整合;(3)非领域专家对复杂问题的建模与求解;(4)新生成的隐性知识的重用。
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引用次数: 13
Integrating software process assessment models using a process meta model 使用过程元模型集成软件过程评估模型
Pub Date : 2002-08-18 DOI: 10.1109/IEMC.2002.1038421
M. Lepasaar, T. Makinen
Software process improvement (SPI) is motivated by the need to increase the quality and productivity of software work. It is a widely accepted fact that the quality of the software product is largely determined by the quality of the process used to develop and maintain it. SPI requires knowledge of what is needed, awareness of what is feasible, and a long-term commitment to its investment. Software process assessment helps software organizations improve themselves by identifying their critical problems and establishing improvement priorities. The assessment takes place by comparing the state of the organization's software process against the model and the improvement scale. An assessment is usually based on a software process model and an improvement roadmap. The interest in software process improvement has created dozens of international software process models and standards. CMMI and SPICE are two most widely used process assessment models in the SPI work today. In order to help software companies, a SPI support tool is currently being developed. The SPI support tool guides the users through software process improvement, diminishing the need for continuous external consultations and assessors. Software process models form the central part of this support tool. In order to implement various process models into the support tool, the structure of the models should be analyzed and integrated into one common meta model. We have previously conducted conceptual analyses of SPICE and CMMI where the structure of both models has been studied. In this paper we describe the result of the conceptual synthesis of these process models-integration of SPICE and CMMI through a meta model. The integrated meta model contributes to a more complete process assessment, since it includes elements of various process models.
软件过程改进(SPI)的动机是需要提高软件工作的质量和生产力。软件产品的质量在很大程度上取决于用于开发和维护它的过程的质量,这是一个被广泛接受的事实。SPI需要了解需要什么,了解什么是可行的,并对其投资作出长期承诺。软件过程评估帮助软件组织通过识别关键问题和建立改进优先级来改进自己。通过将组织的软件过程的状态与模型和改进规模进行比较来进行评估。评估通常基于软件过程模型和改进路线图。对软件过程改进的兴趣已经创建了许多国际软件过程模型和标准。CMMI和SPICE是目前SPI工作中使用最广泛的两个过程评估模型。为了帮助软件公司,目前正在开发一个SPI支持工具。SPI支持工具通过软件过程改进指导用户,减少了对持续外部咨询和评估人员的需求。软件过程模型构成了这个支持工具的中心部分。为了在支持工具中实现各种流程模型,应该分析模型的结构并将其集成到一个公共元模型中。我们之前对SPICE和CMMI进行了概念分析,研究了这两个模型的结构。本文描述了这些过程模型的概念综合结果——通过元模型将SPICE和CMMI集成。集成的元模型有助于更完整的过程评估,因为它包含了各种过程模型的元素。
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引用次数: 20
Pricing for profits on the mobile Internet 移动互联网上的利润定价
Pub Date : 2002-08-18 DOI: 10.1109/IEMC.2002.1038369
A. Jonason, B. Holma
Addresses the pricing challenge facing mobile operators as a result of technical developments in the transition from the second to the third generation of mobile telephony. A central issue in such a varied and differentiated service architecture is the charging structure for providing such services to end-users. Users must be given the right incentives to satisfy their needs. Pricing new services too high will result in a low take-up rate of the service, whereas pricing the service too low could result in low and unsatisfactory revenues. This study presents the results of a consumer study in the UK consisting of more than 2000 interviews with potential end-users of third-generation services. It presents a theoretical approach to the practical pricing problem at hand, and suggests some solutions. The principal conclusion is that the previously accepted price-optimization theory of charging per megabyte is insufficient for the introduction of wireless broadband services. Before simply applying the strict mathematical maximization principle of mainstream economics and marketing it is of critical importance that operators decide which set of parameters to maximize. This presents an open opportunity to set prices and involves an element of innovation. A strategic pricing decision needs to be taken at a service-specific level, thus producing a considerably broader and more complex pricing problem that requires a completely different set of theoretical tools.
解决移动运营商在从第二代移动电话到第三代移动电话过渡过程中由于技术发展而面临的定价挑战。在这种多样化和差异化的服务体系结构中,一个中心问题是向最终用户提供此类服务的收费结构。必须给予用户适当的激励来满足他们的需求。新服务定价过高会导致该服务的使用率低,而定价过低则会导致收入低且不令人满意。这项研究提出了英国消费者研究的结果,包括2000多名第三代服务的潜在最终用户的访谈。本文对当前的实际定价问题提出了一种理论方法,并提出了一些解决方案。主要结论是,以前接受的每兆字节收费的价格优化理论不足以引入无线宽带服务。在简单地应用主流经济学和市场营销中严格的数学最大化原则之前,经营者决定哪一组参数最大化是至关重要的。这为定价提供了一个开放的机会,并涉及创新因素。战略定价决策需要在特定服务层面进行,因此产生了一个相当广泛和更复杂的定价问题,需要一套完全不同的理论工具。
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引用次数: 4
Strategic sourcing in the defense marketplace 国防市场的战略采购
Pub Date : 2002-08-18 DOI: 10.1109/IEMC.2002.1038475
B. W. Manning
Lockheed Martin Tactical Systems (LMTS) in Eagan, MN, recently defined a new process to establish a common systematic approach to identifying and managing supplier/partner relationships required to support the needs of the business. Strategic sourcing applies strategic decision-making at the front end of the supply chain to identify the key technologies to be procured for future programs. These technologies become the focus for intensive marketplace analysis to identify the key suppliers with whom we should develop strategic relationships. These strategic relationships can range from preferred pricing and information sharing to collaborative R&D investments and shared product lines. The fundamental activities of strategic sourcing discussed in this paper occur early in the business cycle in order to position LMTS to win programs. Strategic sourcing activities parallel the R&D planning activities which most businesses use for this purpose, but they occur on the "buy" side of the equation rather than the "make" side. They are based on the US defense contracting business model, which is a little different from that of a commercial company. We believe that this approach will provide value to both models. These front-end strategic sourcing process activities include: identification of key enterprise level technologies based on data developed through the strategic planning process; funding of internal cross-functional enterprise teams to perform marketplace analysis and identify key suppliers within each technology area; assignment of responsibility for relationship development at the appropriate level, from executives to implementers, depending on the size and type of supplier; initiating and tracking relationship development activities and making adjustments as required; initiation of other activities (e.g. collaborative R&D) where appropriate; plus promotion and tracking of technology adoption by programs (a potential success metric). This paper provides an overview of our approach and current status in implementing the front-end activities in the LMTS Strategic Sourcing process. We share lessons learned in the development and implementation of the process and an evaluation of its utility to date.
洛克希德·马丁战术系统公司(LMTS)最近定义了一个新的流程,以建立一个共同的系统方法来识别和管理支持业务需求所需的供应商/合作伙伴关系。战略采购在供应链的前端应用战略决策,以确定为未来项目采购的关键技术。这些技术成为密集市场分析的焦点,以确定我们应该与之发展战略关系的关键供应商。这些战略关系的范围可以从优先定价和信息共享到合作研发投资和共享产品线。本文讨论的战略采购的基本活动发生在商业周期的早期,以便定位LMTS赢得项目。战略采购活动与大多数企业为此目的使用的研发计划活动并行,但它们发生在等式的“购买”一方,而不是“制造”一方。他们基于美国的国防承包商业模式,与商业公司略有不同。我们相信这种方法将为两种模式提供价值。这些前端战略采购流程活动包括:根据通过战略规划流程开发的数据确定关键的企业级技术;为内部跨职能企业团队提供资金,以进行市场分析并确定每个技术领域的关键供应商;根据供应商的规模和类型,在适当的级别(从主管到实施者)分配关系发展的责任;发起和跟踪关系发展活动,并根据需要进行调整;在适当情况下开展其他活动(如合作研发);加上推广和跟踪技术采用的程序(一个潜在的成功指标)。本文概述了我们在LMTS战略采购过程中实施前端活动的方法和现状。我们分享在这一进程的发展和实施以及迄今为止对其效用的评价中吸取的经验教训。
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引用次数: 0
Creating an agile software development organization: a key factor for survival in today's economy 创建一个敏捷的软件开发组织:在当今经济中生存的关键因素
Pub Date : 2002-08-18 DOI: 10.1109/IEMC.2002.1038423
N. Banerjee, S. Bhattacharya
The economic downturn has led us to think in a different way in bringing out new consumer-oriented products. Within an innovative product development environment, our requirements have changed. We are forced to bring out new products with high performance at lower costs in a shorter time window (reduced time to market). We have a new challenge ahead of us. We have to work harder as well as optimize our focus between quality and technology to survive as an organization. We have to shift from busy-ness to business. This paper proposes a framework utilizing Tom DeMarco's theory (2001) of an agile organization towards practical management of market dynamics through analysis and prevention-driven competence management.
经济衰退促使我们在推出面向消费者的新产品时以不同的方式思考。在创新的产品开发环境中,我们的要求也发生了变化。我们被迫在更短的时间内以更低的成本推出高性能的新产品(缩短上市时间)。我们面临着新的挑战。我们必须更加努力地工作,同时优化我们对质量和技术的关注,才能作为一个组织生存下去。我们必须从忙碌转向工作。本文利用Tom DeMarco的敏捷组织理论(2001)提出了一个框架,通过分析和预防驱动的能力管理来实现市场动态的实际管理。
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引用次数: 3
期刊
IEEE International Engineering Management Conference
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