{"title":"Exploratory Study on Searching for Factors Associated with Intention of Continuous Use and Intention of Distribution of YouTube Medical Information","authors":"Yijunyoung, Han, Miejeong","doi":"10.16914/ar.2020.126.80","DOIUrl":"https://doi.org/10.16914/ar.2020.126.80","url":null,"abstract":"","PeriodicalId":35881,"journal":{"name":"Archivaria","volume":"38 1","pages":"80-109"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74655171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Roles of the City Performance Company on the City Brand : A Focus on Suwon City","authors":"Ji-won Lim, Daehyun Lee, J. Jun","doi":"10.16914/ar.2020.125.39","DOIUrl":"https://doi.org/10.16914/ar.2020.125.39","url":null,"abstract":"","PeriodicalId":35881,"journal":{"name":"Archivaria","volume":"21 1","pages":"39-61"},"PeriodicalIF":0.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84152214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Effect of Franchisers’ CSR Initiatives on Trust and Long-term Orientation of Franchisees : Focusing on the Role of Attribution of CSR Authenticity","authors":"Daechun An, Kwang-seok Seo, Jiyoon Lee","doi":"10.16914/ar.2020.125.90","DOIUrl":"https://doi.org/10.16914/ar.2020.125.90","url":null,"abstract":"","PeriodicalId":35881,"journal":{"name":"Archivaria","volume":"51 1","pages":"90-115"},"PeriodicalIF":0.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79857098","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-30DOI: 10.16914/ar.2020.125.142
Young-tae Yoon, B. Kim, Won-kee Park
{"title":"Analysis of the Direction of the Revision of the Law on Non-Commercial Public Service Advertising","authors":"Young-tae Yoon, B. Kim, Won-kee Park","doi":"10.16914/ar.2020.125.142","DOIUrl":"https://doi.org/10.16914/ar.2020.125.142","url":null,"abstract":"","PeriodicalId":35881,"journal":{"name":"Archivaria","volume":"9 1","pages":"142-177"},"PeriodicalIF":0.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90462416","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-30DOI: 10.16914/ar.2020.125.116
Jiyoon Choi, Cheong, Yunjae
{"title":"A Study on the Time Class of TV Advertising Rates : Focusing on Cost Efficiency and Advertising Sales Rates","authors":"Jiyoon Choi, Cheong, Yunjae","doi":"10.16914/ar.2020.125.116","DOIUrl":"https://doi.org/10.16914/ar.2020.125.116","url":null,"abstract":"","PeriodicalId":35881,"journal":{"name":"Archivaria","volume":"2 1","pages":"116-141"},"PeriodicalIF":0.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83189156","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
이 연구는 다중매체 환경과 소비자의 다중매체 이용에 집중하여 TV와 디지털 매체 및 광고 유형별 광고 효과, 소비자의 다중매체 이용도에 따른 매체·광고 유형별 광고 효과 차이를 탐색해보고자 했다. 광고 매체와 광고 유형 노출에 따라 집단 4개(집단 1: TV 가상광고, 집단 2: TV 가상광고+TV 영상광고, 집단 3: TV 가상광고+TV 영상광고+디지털 영상광고, 집단 4: TV 가상광고+TV 영상광고+디지털 영상광고+디지털 배너광고)로 구성했다. 응답자들은 임의적으로 한 집단에 배정 되어 광고에 노출된 뒤 광고 효과 문항에 응답했다. 그 결과, TV와 디지털의 다양한 광고 유형을 동시 집행했을 때 전반적으로 광고 효과가 긍정적이었으나, 사후 분석에서 집단 1과 집단 2, 3, 4 간의 차이만 나타났다. 전통매체와 디지털 미디어의 크로스미디어 집행에서 ‘다중매체 이용도’는 광고 효과 중 ‘광고 태도’와 ‘구전 의도’에 핵심요소로 작용하는 것으로 밝혀졌다. 분석결과들을 바탕으로 광고의 원소스 멀티 유즈(one source multi use) 전략보다 플랫폼 특징을 살린 광고 제작과 매체 전략, 다중매체 이용자들을 대상으로 한 광고 전략의 필요성을 논했다.
该研究集中在多媒体环境和消费者的多媒体利用上，试图探索根据电视和数码媒体及广告类型的广告效果，根据消费者的多媒体利用度的媒体、广告类型的广告效果差异。根据广告媒体和广告类型的曝光，由4个集团(集团1:TV虚拟广告，集团2:TV虚拟广告+TV影像广告，集团3:TV虚拟广告+TV影像广告+数码影像广告，集团4:TV虚拟广告+TV影像广告+数码影像广告+数码标题广告)组成。回答者们被任意分配到一个集团，在广告中暴露之后，回答了广告效果问题。结果，在同时执行电视和数码的多种广告类型时，广告效果总体上是肯定的，但在事后分析中只出现了集团1和集团2、3、4之间的差异。据悉，在传统媒体和数字媒体的跨媒体执行中，“多媒体利用度”是广告效果中“广告态度”和“口传意图”的核心因素。以分析结果为基础，讨论了比起广告的one source multi use战略，突出平台特征的广告制作和媒体战略、以多媒体使用者为对象的广告战略的必要性。
{"title":"When TV Ads and Digital Ads Meet : Cross-media Advertising Effect and Advertising Effect According to Multimedia Usage","authors":"Yeji Kwon, Heejun Lee","doi":"10.16914/ar.2020.125.62","DOIUrl":"https://doi.org/10.16914/ar.2020.125.62","url":null,"abstract":"이 연구는 다중매체 환경과 소비자의 다중매체 이용에 집중하여 TV와 디지털 매체 및 광고 유형별 광고 효과, 소비자의 다중매체 이용도에 따른 매체·광고 유형별 광고 효과 차이를 탐색해보고자 했다. 광고 매체와 광고 유형 노출에 따라 집단 4개(집단 1: TV 가상광고, 집단 2: TV 가상광고+TV 영상광고, 집단 3: TV 가상광고+TV 영상광고+디지털 영상광고, 집단 4: TV 가상광고+TV 영상광고+디지털 영상광고+디지털 배너광고)로 구성했다. 응답자들은 임의적으로 한 집단에 배정 되어 광고에 노출된 뒤 광고 효과 문항에 응답했다. 그 결과, TV와 디지털의 다양한 광고 유형을 동시 집행했을 때 전반적으로 광고 효과가 긍정적이었으나, 사후 분석에서 집단 1과 집단 2, 3, 4 간의 차이만 나타났다. 전통매체와 디지털 미디어의 크로스미디어 집행에서 ‘다중매체 이용도’는 광고 효과 중 ‘광고 태도’와 ‘구전 의도’에 핵심요소로 작용하는 것으로 밝혀졌다. 분석결과들을 바탕으로 광고의 원소스 멀티 유즈(one source multi use) 전략보다 플랫폼 특징을 살린 광고 제작과 매체 전략, 다중매체 이용자들을 대상으로 한 광고 전략의 필요성을 논했다.","PeriodicalId":35881,"journal":{"name":"Archivaria","volume":"73 1","pages":"62-89"},"PeriodicalIF":0.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76025387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Study of Effects of Youth’ Smoking Perception on the Anti-smoking Campaign : Focused on Psychological and Social Utility and Smoking Risk","authors":"Areum Oh, Jeon, Sawon, Hwalbin Kim","doi":"10.16914/ar.2020.125.5","DOIUrl":"https://doi.org/10.16914/ar.2020.125.5","url":null,"abstract":"","PeriodicalId":35881,"journal":{"name":"Archivaria","volume":"55 1","pages":"5-38"},"PeriodicalIF":0.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73967535","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Custos de intervenções de reabilitação em reservatórios apoiados de água","authors":"M. Cabral, D. Loureiro, D. Covas","doi":"10.22181/aer.2020.0704","DOIUrl":"https://doi.org/10.22181/aer.2020.0704","url":null,"abstract":"","PeriodicalId":35881,"journal":{"name":"Archivaria","volume":"22 1","pages":"36-43"},"PeriodicalIF":0.0,"publicationDate":"2020-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75784502","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Daniel Salvador, M. Caeiro, J. Aguilar, Maria João Benoliel, Célia Neto
Water-related infectious diseases are important causes of morbidity and mortality. Enterovirus and Hepatitis A and E viruses are, among others, representative of the enteric viruses, which are disease-causing agents mainly transmitted by the oral-fecal route, through water. The objective of this study is to search for enteric viruses by reverse transcription followed by Real-time PCR (RT-qPCR), in samples of natural surface water and in drinking water. It is also intended to evaluate the eventual association of these viruses with other fecal contamination indicators, and the efficacy of the water treatment plants in their elimination. It was confirmed the adequacy of the methodology implemented since, in the 15 samples analyzed so far, Hepatitis A virus and Enterovirus RNAs were detected in natural surface water samples, in two and three samples, respectively. Both viruses RNAs were detected in one of these samples. No viral nucleic acids were detected in drinking water samples. Fecal coliforms (microbial indicators of fecal contamination) were detected in natural water samples, but not in drinking water samples. Viral RNA and coliform detection only partially co-occurred.
{"title":"Deteção de vírus entéricos em amostras de água natural superficial e de água para consumo humano","authors":"Daniel Salvador, M. Caeiro, J. Aguilar, Maria João Benoliel, Célia Neto","doi":"10.22181/aer.2020.0701","DOIUrl":"https://doi.org/10.22181/aer.2020.0701","url":null,"abstract":"Water-related infectious diseases are important causes of morbidity and mortality. Enterovirus and Hepatitis A and E viruses are, among others, representative of the enteric viruses, which are disease-causing agents mainly transmitted by the oral-fecal route, through water. The objective of this study is to search for enteric viruses by reverse transcription followed by Real-time PCR (RT-qPCR), in samples of natural surface water and in drinking water. It is also intended to evaluate the eventual association of these viruses with other fecal contamination indicators, and the efficacy of the water treatment plants in their elimination. It was confirmed the adequacy of the methodology implemented since, in the 15 samples analyzed so far, Hepatitis A virus and Enterovirus RNAs were detected in natural surface water samples, in two and three samples, respectively. Both viruses RNAs were detected in one of these samples. No viral nucleic acids were detected in drinking water samples. Fecal coliforms (microbial indicators of fecal contamination) were detected in natural water samples, but not in drinking water samples. Viral RNA and coliform detection only partially co-occurred.","PeriodicalId":35881,"journal":{"name":"Archivaria","volume":"110 1","pages":"5-14"},"PeriodicalIF":0.0,"publicationDate":"2020-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81405172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
H. Ramos, M. Simão, Modesto Pérez Sánchez, J. Fernandes, P. Branco, P. A. López-Jimenes
{"title":"Caracterização do comportamento de bombas a funcionar como turbinas: análise numérica e experimental","authors":"H. Ramos, M. Simão, Modesto Pérez Sánchez, J. Fernandes, P. Branco, P. A. López-Jimenes","doi":"10.22181/aer.2020.0705","DOIUrl":"https://doi.org/10.22181/aer.2020.0705","url":null,"abstract":"","PeriodicalId":35881,"journal":{"name":"Archivaria","volume":"116 1","pages":"44-54"},"PeriodicalIF":0.0,"publicationDate":"2020-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87813604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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