Regarding the popularity of social media platforms among consumers, influencer marketing is increasingly present in brands’ communication strategies. This study adds to the knowledge about the driv...
{"title":"The social media theatre: New guidelines to foster parasocial interactions with followers and improve influencer marketing communication effectiveness","authors":"Alcina Gaspar Ferreira, Cátia Fernandes Crespo, Fábio Matos Ribeiro, Patrícia Barreiros","doi":"10.1080/13527266.2024.2318696","DOIUrl":"https://doi.org/10.1080/13527266.2024.2318696","url":null,"abstract":"Regarding the popularity of social media platforms among consumers, influencer marketing is increasingly present in brands’ communication strategies. This study adds to the knowledge about the driv...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139956118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-15DOI: 10.1080/13527266.2024.2306906
Keonyoung Park
This study explores the significant role of Chief Executive Officers (CEOs) in communicating a corporation’s commitment to Social Responsibility (CSR) and their influence on consumer engagement in ...
{"title":"CSR fit with CEO image: Unpacking its influence on stakeholder engagement and authenticity perception","authors":"Keonyoung Park","doi":"10.1080/13527266.2024.2306906","DOIUrl":"https://doi.org/10.1080/13527266.2024.2306906","url":null,"abstract":"This study explores the significant role of Chief Executive Officers (CEOs) in communicating a corporation’s commitment to Social Responsibility (CSR) and their influence on consumer engagement in ...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139754481","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-12DOI: 10.1080/13527266.2024.2305588
Gayle Kerr, Ian Lings, Philip J. Kitchen
Published in Journal of Marketing Communications (Vol. 30, No. 2, 2024)
发表于《营销传播杂志》（第 30 卷第 2 期，2024 年）
{"title":"An Introduction to this Special issue: A step change in marketing communication education - the next urgent steps for research","authors":"Gayle Kerr, Ian Lings, Philip J. Kitchen","doi":"10.1080/13527266.2024.2305588","DOIUrl":"https://doi.org/10.1080/13527266.2024.2305588","url":null,"abstract":"Published in Journal of Marketing Communications (Vol. 30, No. 2, 2024)","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"12 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139754331","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-26DOI: 10.1080/13527266.2024.2309949
Joann Sciarrino, T. Kirk, John Prudente
{"title":"Linear TV audience deficiency units in marketing mix models: Tilting at windmills or misleading marketing communication spend optimization","authors":"Joann Sciarrino, T. Kirk, John Prudente","doi":"10.1080/13527266.2024.2309949","DOIUrl":"https://doi.org/10.1080/13527266.2024.2309949","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"83 23","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139593543","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-23DOI: 10.1080/13527266.2024.2306551
Mayukh Mukhopadhyay
This study addresses the knowledge gap in nostalgia marketing by examining its theoretical foundations, consumer behavior implications, and brand promotion aspects. Through a comprehensive review o...
{"title":"Nostalgia marketing - a systematic literature review and future directions","authors":"Mayukh Mukhopadhyay","doi":"10.1080/13527266.2024.2306551","DOIUrl":"https://doi.org/10.1080/13527266.2024.2306551","url":null,"abstract":"This study addresses the knowledge gap in nostalgia marketing by examining its theoretical foundations, consumer behavior implications, and brand promotion aspects. Through a comprehensive review o...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"24 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139553740","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Virtual influencers, asa new type of product endorser, are becoming more visible to the public. However, their persuasiveness remains unclear. This study primarily aimed to analyze the influence of...
{"title":"Unlocking the persuasive power of virtual influencer on brand trust and purchase intention: a parallel mediation of source credibility","authors":"Papaporn Chaihanchanchai, Saravudh Anantachart, Nalinnipa Ruangthanakorn","doi":"10.1080/13527266.2023.2301390","DOIUrl":"https://doi.org/10.1080/13527266.2023.2301390","url":null,"abstract":"Virtual influencers, asa new type of product endorser, are becoming more visible to the public. However, their persuasiveness remains unclear. This study primarily aimed to analyze the influence of...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"256 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139410518","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-07DOI: 10.1080/13527266.2023.2300076
Ghaith Al-Abdallah, Rojan Barzani, Ala’ Omar Dandis, Mohammad Al Haj Eid
This study aims to investigate the influence of firm-generated content (FGC) on Carrefour’s consumer-based brand equity (CBBE) within the Middle Eastern context, with a particular focus on the Kurd...
{"title":"Social media marketing strategy: The impact of firm generated content on customer based brand equity in retail industry","authors":"Ghaith Al-Abdallah, Rojan Barzani, Ala’ Omar Dandis, Mohammad Al Haj Eid","doi":"10.1080/13527266.2023.2300076","DOIUrl":"https://doi.org/10.1080/13527266.2023.2300076","url":null,"abstract":"This study aims to investigate the influence of firm-generated content (FGC) on Carrefour’s consumer-based brand equity (CBBE) within the Middle Eastern context, with a particular focus on the Kurd...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"174 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139396678","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-03DOI: 10.1080/13527266.2023.2297354
Takumi Kato, Masaki Koizumi
While some individuals prefer to work for empathic companies, others may be attracted to those with appealing products or services. This study compares the effects of company purpose and products o...
{"title":"Impact of corporate purpose and product attractiveness on job satisfaction and turnover: Evidence from Japanese industries","authors":"Takumi Kato, Masaki Koizumi","doi":"10.1080/13527266.2023.2297354","DOIUrl":"https://doi.org/10.1080/13527266.2023.2297354","url":null,"abstract":"While some individuals prefer to work for empathic companies, others may be attracted to those with appealing products or services. This study compares the effects of company purpose and products o...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139376703","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-21DOI: 10.1080/13527266.2023.2289044
Sandra Maria Correia Loureiro, Linda Hollebeek, R. Rather, Luis Ruivo, Kristel Kaljund, J. Guerreiro
{"title":"Engaging with (vs. avoiding) personalized advertising on social media","authors":"Sandra Maria Correia Loureiro, Linda Hollebeek, R. Rather, Luis Ruivo, Kristel Kaljund, J. Guerreiro","doi":"10.1080/13527266.2023.2289044","DOIUrl":"https://doi.org/10.1080/13527266.2023.2289044","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"40 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138951048","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-17DOI: 10.1080/13527266.2023.2291466
Gayle Kerr, Frank Mulhern, Vijay Viswanathan, Philip J. Kitchen, Vesna Zabkar, Ian Lings, Jerry Kliatchko
{"title":"The power of synergy to reinvent IMC education","authors":"Gayle Kerr, Frank Mulhern, Vijay Viswanathan, Philip J. Kitchen, Vesna Zabkar, Ian Lings, Jerry Kliatchko","doi":"10.1080/13527266.2023.2291466","DOIUrl":"https://doi.org/10.1080/13527266.2023.2291466","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"30 37","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138966003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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