Pub Date : 2024-06-13DOI: 10.1080/13527266.2024.2361657
C. Pich, J. Reardon, A. Armannsdottir
{"title":"‘A huge political experiment’ – exploring the political brand positioning of political parties in Jersey from an internal-external perspective’","authors":"C. Pich, J. Reardon, A. Armannsdottir","doi":"10.1080/13527266.2024.2361657","DOIUrl":"https://doi.org/10.1080/13527266.2024.2361657","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"41 21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141345913","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-28DOI: 10.1080/13527266.2024.2357083
Yeonsoo Kim
Despite the recent surge in CEO activism, studies on strategic communication and management approaches to CEO activism have been scarce. Drawing from issue maturity models and attribution theory, t...
{"title":"A strategic approach to CEO activism: issue selection and communication of motives","authors":"Yeonsoo Kim","doi":"10.1080/13527266.2024.2357083","DOIUrl":"https://doi.org/10.1080/13527266.2024.2357083","url":null,"abstract":"Despite the recent surge in CEO activism, studies on strategic communication and management approaches to CEO activism have been scarce. Drawing from issue maturity models and attribution theory, t...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"38 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141503391","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-25DOI: 10.1080/13527266.2024.2345101
Yesel Jun, Hyunju Lee
{"title":"Measuring brand personality in the digital age: a review, theoretical reconceptualization, and research agenda","authors":"Yesel Jun, Hyunju Lee","doi":"10.1080/13527266.2024.2345101","DOIUrl":"https://doi.org/10.1080/13527266.2024.2345101","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"66 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140655860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-15DOI: 10.1080/13527266.2024.2335571
Li-Keng Cheng
This study examined whether different types of focus in donation advertisements affected potential donors’ mental imagery fluency and donation intention. Construal level theory was employed in the ...
{"title":"Effect of advertisement focus on donation intention","authors":"Li-Keng Cheng","doi":"10.1080/13527266.2024.2335571","DOIUrl":"https://doi.org/10.1080/13527266.2024.2335571","url":null,"abstract":"This study examined whether different types of focus in donation advertisements affected potential donors’ mental imagery fluency and donation intention. Construal level theory was employed in the ...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"57 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140561953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-15DOI: 10.1080/13527266.2024.2338788
Blend Ibrahim, Joe Hazzam, Sikandar Ali Qalati, Ahmad Aljarah, Paul Dobson
The social media revolution has significantly transformed marketing plans and practices in the business world. Firm-Created Content (FCC) and User-Generated Content (UGC) serve as critical social m...
{"title":"Building a tribe on Instagram: User-generated and Firm-created Content can drive brand evangelism and fidelity","authors":"Blend Ibrahim, Joe Hazzam, Sikandar Ali Qalati, Ahmad Aljarah, Paul Dobson","doi":"10.1080/13527266.2024.2338788","DOIUrl":"https://doi.org/10.1080/13527266.2024.2338788","url":null,"abstract":"The social media revolution has significantly transformed marketing plans and practices in the business world. Firm-Created Content (FCC) and User-Generated Content (UGC) serve as critical social m...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"23 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140609441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-02DOI: 10.1080/13527266.2024.2335572
Stefano Massaglia, Giulia Mastromonaco, Danielle Borra, Chiara Giachino, Augusto Bargoni, Valentina Maria Merlino
The aim of this paper is to evaluate the variety and depth of the infant formula of milk products (IMP) assortment within the category of baby food comparing two different distribution channels. Th...
{"title":"Exploring the communication strategies in baby food supply: Differences between online and retail sales of baby milk","authors":"Stefano Massaglia, Giulia Mastromonaco, Danielle Borra, Chiara Giachino, Augusto Bargoni, Valentina Maria Merlino","doi":"10.1080/13527266.2024.2335572","DOIUrl":"https://doi.org/10.1080/13527266.2024.2335572","url":null,"abstract":"The aim of this paper is to evaluate the variety and depth of the infant formula of milk products (IMP) assortment within the category of baby food comparing two different distribution channels. Th...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140561952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-01DOI: 10.1080/13527266.2024.2335563
Samira Rahimi Mavi, Sabine A. Einwiller, Ingrid Wahl
Globalization and migration have increased the Muslim population in many European countries and thereby the desire for products that meet religious needs. Several retailers have responded by offeri...
{"title":"Communicating about halal products to non-Muslim consumers – the role of fit and scepticism","authors":"Samira Rahimi Mavi, Sabine A. Einwiller, Ingrid Wahl","doi":"10.1080/13527266.2024.2335563","DOIUrl":"https://doi.org/10.1080/13527266.2024.2335563","url":null,"abstract":"Globalization and migration have increased the Muslim population in many European countries and thereby the desire for products that meet religious needs. Several retailers have responded by offeri...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140561787","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-28DOI: 10.1080/13527266.2024.2335567
Suying Huang, Yushi Jiang
{"title":"Fewer but better: Chinese consumers’ responses to luxury brands using green demarketing","authors":"Suying Huang, Yushi Jiang","doi":"10.1080/13527266.2024.2335567","DOIUrl":"https://doi.org/10.1080/13527266.2024.2335567","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"136 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140369662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-10DOI: 10.1080/13527266.2024.2328558
Maria Petrescu, Sheen Kachen, Costinel Dobre, Anca Milovan-Ciuta, Mihai Orzan
In today’s rapidly evolving consumer landscape, understanding the motivational drivers behind consumer interaction with brands and purchase intentions is paramount for effective marketing communica...
在当今快速发展的消费环境中，了解消费者与品牌互动和购买意向背后的动机对于有效的营销传播至关重要。
{"title":"Decoding the dual desire: Expressive and impressive motivations for neo-luxury wearables","authors":"Maria Petrescu, Sheen Kachen, Costinel Dobre, Anca Milovan-Ciuta, Mihai Orzan","doi":"10.1080/13527266.2024.2328558","DOIUrl":"https://doi.org/10.1080/13527266.2024.2328558","url":null,"abstract":"In today’s rapidly evolving consumer landscape, understanding the motivational drivers behind consumer interaction with brands and purchase intentions is paramount for effective marketing communica...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"21 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140069965","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-27DOI: 10.1080/13527266.2024.2323958
Yongick Jeong, Pham Phuong Uyen Diep, Huu Dat Tran
Previous research has proposed the positive effects of warning health/safety labels. Nevertheless, their effectiveness compared to environmental warning labels (i.e., ecolabels), especially in limi...
{"title":"The effectiveness of health warning labels and environmental warning labels in different contexts of advertisements and public service announcements","authors":"Yongick Jeong, Pham Phuong Uyen Diep, Huu Dat Tran","doi":"10.1080/13527266.2024.2323958","DOIUrl":"https://doi.org/10.1080/13527266.2024.2323958","url":null,"abstract":"Previous research has proposed the positive effects of warning health/safety labels. Nevertheless, their effectiveness compared to environmental warning labels (i.e., ecolabels), especially in limi...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"261 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140018408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：