Pub Date : 2023-03-09DOI: 10.9744/katakita.11.1.59-66
Alexander Yanuar Richardo
This study examines the translation strategies of the terminologies in the eighty thesis abstracts of the Faculty of Industrial Technology. There are twenty abstracts from the Industrial Engineering Department, twenty-one abstracts from the Mechanical Engineering and Design, twenty abstracts from the Business Information System, and nineteen abstracts from the Electrical Engineering Department. The writer uses Baker’s (2018) eight translation strategies as theory. This study applies a descriptive qualitative methodology for the research. The result shows that five of eight translation strategies were used in translating terminologies in the thesis abstracts. The strategies are general word, cultural substitution, loan word/ loan word with explanation, paraphrase using related word, paraphrase using unrelated word. This study shows that loan word is the strategy that is used the most in translating terminologies. This strategy is used because a lot of terminologies from the abstracts of the faculty of Industrial Technology comes from English words.
{"title":"Translation Strategies of the Terminologies in the Thesis Abstracts of the Faculty of Industrial Technology","authors":"Alexander Yanuar Richardo","doi":"10.9744/katakita.11.1.59-66","DOIUrl":"https://doi.org/10.9744/katakita.11.1.59-66","url":null,"abstract":"This study examines the translation strategies of the terminologies in the eighty thesis abstracts of the Faculty of Industrial Technology. There are twenty abstracts from the Industrial Engineering Department, twenty-one abstracts from the Mechanical Engineering and Design, twenty abstracts from the Business Information System, and nineteen abstracts from the Electrical Engineering Department. The writer uses Baker’s (2018) eight translation strategies as theory. This study applies a descriptive qualitative methodology for the research. The result shows that five of eight translation strategies were used in translating terminologies in the thesis abstracts. The strategies are general word, cultural substitution, loan word/ loan word with explanation, paraphrase using related word, paraphrase using unrelated word. This study shows that loan word is the strategy that is used the most in translating terminologies. This strategy is used because a lot of terminologies from the abstracts of the faculty of Industrial Technology comes from English words.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129191853","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-09DOI: 10.9744/katakita.11.1.148-153
Manuela Octaviani, R. Basuki
This paper figures out whether the communities in Begagan sub-village as a part of Begaganlimo village in Mojokerto, East Java, are ready to develop a tourism village. This study uses descriptive qualitative approach. Data are collected through questionnaires and interviews. The data are then analyzed using readiness criteria to find out the communities’ readiness and the reasons why they are ready or otherwise. The results show that the communities are ready to develop a tourism village. They have high motivation, related to having better income and preserving their local culture. The communities are also ready for any change socially due to the development of the tourism village. They have healthy relationships with others and have high awareness towards keeping the environment intact. They are aware that their areas have attractions in the form of scenery, culture, and products and are quite eager to develop their sub-village, and thus village, to become tourism village. However, they have problems in funding and better training to develop a marketable tourism village.
{"title":"Begagan Sub-Village’s Community Readiness To Develop A Tourism Village","authors":"Manuela Octaviani, R. Basuki","doi":"10.9744/katakita.11.1.148-153","DOIUrl":"https://doi.org/10.9744/katakita.11.1.148-153","url":null,"abstract":"This paper figures out whether the communities in Begagan sub-village as a part of Begaganlimo village in Mojokerto, East Java, are ready to develop a tourism village. This study uses descriptive qualitative approach. Data are collected through questionnaires and interviews. The data are then analyzed using readiness criteria to find out the communities’ readiness and the reasons why they are ready or otherwise. The results show that the communities are ready to develop a tourism village. They have high motivation, related to having better income and preserving their local culture. The communities are also ready for any change socially due to the development of the tourism village. They have healthy relationships with others and have high awareness towards keeping the environment intact. They are aware that their areas have attractions in the form of scenery, culture, and products and are quite eager to develop their sub-village, and thus village, to become tourism village. However, they have problems in funding and better training to develop a marketable tourism village.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"131 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127181644","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-20DOI: 10.9744/katakita.10.3.550-556
Areta Tirza Partadarsana, J. Mardijono
The purpose of this study was to investigate the formation of slang words used by Sophia, the main character of the Girlboss TV Series. The writer conducted this study to determine the types of word formations formed in Sophia's slang words in each episode and the morphological processes involved in the creation of those slang words. Additionally, this study was carried out in a qualitative approach. The writer used the theory of word formation and morphology by Yule (2020) in her study. The findings revealed that compounding, blending, clipping, coinage, acronyms, derivation, and multiple processes were all used in the formation of slang words used by the main character in the Girlboss. Meanwhile, borrowing, backformation, hypocorism, and conversion were not found in the data analysed. Based on their respective origin words and the theory of the types of word formation processes, the slang words that appear in these 11 episodes are divided into several different types of word formation. In short, it showed that the main character of Girlboss TV series often uses slang when communicating with their peers, some of which are in the form of abbreviations, modified elements from original words, and some use new words.
{"title":"Exploring The Slang Word Formation Processes Found in Girlboss Tv Series","authors":"Areta Tirza Partadarsana, J. Mardijono","doi":"10.9744/katakita.10.3.550-556","DOIUrl":"https://doi.org/10.9744/katakita.10.3.550-556","url":null,"abstract":"The purpose of this study was to investigate the formation of slang words used by Sophia, the main character of the Girlboss TV Series. The writer conducted this study to determine the types of word formations formed in Sophia's slang words in each episode and the morphological processes involved in the creation of those slang words. Additionally, this study was carried out in a qualitative approach. The writer used the theory of word formation and morphology by Yule (2020) in her study. The findings revealed that compounding, blending, clipping, coinage, acronyms, derivation, and multiple processes were all used in the formation of slang words used by the main character in the Girlboss. Meanwhile, borrowing, backformation, hypocorism, and conversion were not found in the data analysed. Based on their respective origin words and the theory of the types of word formation processes, the slang words that appear in these 11 episodes are divided into several different types of word formation. In short, it showed that the main character of Girlboss TV series often uses slang when communicating with their peers, some of which are in the form of abbreviations, modified elements from original words, and some use new words.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114968806","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-20DOI: 10.9744/katakita.10.3.533-538
John Calvin Mulyanto
Video commercials are an essential tool in advertising nowadays. Many Products right now use video commercials as their main tool to advertise their product; cigarettes are not an exception. However, since they cannot display the products in the commercials due to the rules in Indonesia, cigarette companies use creative methods to advertise their product. Instead, the companies use verbal, visual and gestural expressions to deliver the messages of what the companies want to say. In this thesis, I aim to discover how social criticism of the anti-social behavior of Indonesian people is portrayed through verbal, visual and gestural expressions in A mild video commercials. I used Multimodal Discourse Analysis, social criticism, and anti-social behavior theory to help analyze the data. Next, I analyze each piece of data in accordance with each mode and connect it with the social criticism message. Based on my analysis, I found out that the message of the social criticism in the video commercials can be seen through the linguistic mode, visual mode, and gestural mode. In conclusion, using social criticism in video commercials is an effective way for companies to give messages to viewers.
{"title":"Verbal, Visual, and Gestural Expressions of Social Criticism for Anti-Social Behavior of Indonesian People in an A Mild Video Commercial","authors":"John Calvin Mulyanto","doi":"10.9744/katakita.10.3.533-538","DOIUrl":"https://doi.org/10.9744/katakita.10.3.533-538","url":null,"abstract":"Video commercials are an essential tool in advertising nowadays. Many Products right now use video commercials as their main tool to advertise their product; cigarettes are not an exception. However, since they cannot display the products in the commercials due to the rules in Indonesia, cigarette companies use creative methods to advertise their product. Instead, the companies use verbal, visual and gestural expressions to deliver the messages of what the companies want to say. In this thesis, I aim to discover how social criticism of the anti-social behavior of Indonesian people is portrayed through verbal, visual and gestural expressions in A mild video commercials. I used Multimodal Discourse Analysis, social criticism, and anti-social behavior theory to help analyze the data. Next, I analyze each piece of data in accordance with each mode and connect it with the social criticism message. Based on my analysis, I found out that the message of the social criticism in the video commercials can be seen through the linguistic mode, visual mode, and gestural mode. In conclusion, using social criticism in video commercials is an effective way for companies to give messages to viewers. ","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115768721","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-20DOI: 10.9744/katakita.10.3.450-454
Kumandang Kidung Puja Pamarta
Songs are short piece of music with word that are sung (Cambridge Dictionary) or in Bahasa Indonesia we can call it "Nyanyian" or "Lagu". A Million of Indonesia's good songs still need to be explored because they are worth being known by more Indonesians and also people from all around the world. In this paper, I collected, translated, and analyzed the ten Indonesian Pop Songs. The analysis of the translation is important to help me as the translator of those songs, to be better by assessing it and it could be an example for others to do this good little movement. The purpose of the study is first, to analyze the Accuracy of the ten songs translation and also to analyze the Acceptability of the ten songs translation.In this study, my songs translation shows the level of Accuracy and Acceptability aspect which are connected with the theory I used in this paper. I used the theory from Mona Baker's (2018), Equivalence at Word Level. There are two main types of meaning in words and utterances that I used; Propositional Meaning for the Accuracy analysis and Expressive Meaning for the Acceptability analysis.
{"title":"The Accuracy and the Acceptability of Ten Popular Indonesian Songs Translation from Indonesian into English","authors":"Kumandang Kidung Puja Pamarta","doi":"10.9744/katakita.10.3.450-454","DOIUrl":"https://doi.org/10.9744/katakita.10.3.450-454","url":null,"abstract":"Songs are short piece of music with word that are sung (Cambridge Dictionary) or in Bahasa Indonesia we can call it \"Nyanyian\" or \"Lagu\". A Million of Indonesia's good songs still need to be explored because they are worth being known by more Indonesians and also people from all around the world. In this paper, I collected, translated, and analyzed the ten Indonesian Pop Songs. The analysis of the translation is important to help me as the translator of those songs, to be better by assessing it and it could be an example for others to do this good little movement. The purpose of the study is first, to analyze the Accuracy of the ten songs translation and also to analyze the Acceptability of the ten songs translation.In this study, my songs translation shows the level of Accuracy and Acceptability aspect which are connected with the theory I used in this paper. I used the theory from Mona Baker's (2018), Equivalence at Word Level. There are two main types of meaning in words and utterances that I used; Propositional Meaning for the Accuracy analysis and Expressive Meaning for the Acceptability analysis. ","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116922425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-20DOI: 10.9744/katakita.10.3.625-632
Carmelia Avelyne Nancy Lay, L. S. Limanta
In this study, the writers discussed difficulties, solutions, and strategies used to translate poems of Canvas by doing an annotated translation. The data was taken from the book entitled ‘Canvas’ by Beni Wego. The strategies that the writers used were four strategies by Lefevere (1975), eight strategies by Baker (2018) and two strategies by Newmark (1988). Then, there were two most suitable strategies used which were translation by paraphrase using a related word and free translation. From the analysis, the difficulties were dealing with words that have similar meaning, difficult words to be translated in the TL, length of words, literal meaning, non-equivalent words, words that have multiple meanings, words that cannot be lexicalized, unimportant words, information, words that need more explanation, and idiom structure. From this study, it could be concluded that doing annotated translation help the process of finding out difficulties and solutions.
{"title":"An Annotated Translation of Canvas","authors":"Carmelia Avelyne Nancy Lay, L. S. Limanta","doi":"10.9744/katakita.10.3.625-632","DOIUrl":"https://doi.org/10.9744/katakita.10.3.625-632","url":null,"abstract":"In this study, the writers discussed difficulties, solutions, and strategies used to translate poems of Canvas by doing an annotated translation. The data was taken from the book entitled ‘Canvas’ by Beni Wego. The strategies that the writers used were four strategies by Lefevere (1975), eight strategies by Baker (2018) and two strategies by Newmark (1988). Then, there were two most suitable strategies used which were translation by paraphrase using a related word and free translation. From the analysis, the difficulties were dealing with words that have similar meaning, difficult words to be translated in the TL, length of words, literal meaning, non-equivalent words, words that have multiple meanings, words that cannot be lexicalized, unimportant words, information, words that need more explanation, and idiom structure. From this study, it could be concluded that doing annotated translation help the process of finding out difficulties and solutions. ","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117331262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-20DOI: 10.9744/katakita.10.3.480-487
Wijaya Wijaya, Henny Putri Saking Wijaya
This study was conducted to determine what question types and questioning tactics the Bright English language teacher used in English online classes. In this study, the writers used Wragg and Brown’s (2001) theory of three question types and seven questioning tactics to analyze the data. This study was done using a qualitative approach. The findings showed that the teacher asked conceptual and empirical questions to students in online meetings. When asking questions, the teacher employed five questioning tactics: pausing and pacing, directing and distributing, listening to replies and responding, prompting and probing, and sequencing questions. In conclusion, the teacher's question types and questioning tactics were affected by the lesson’s topic and the class situation. For further research, the writers suggested that two or more learning groups with students from different grades could be analyzed in onsite and online learning environments.
{"title":"Question Types and Questioning Tactics Used by Bright English Teacher during English Online Class","authors":"Wijaya Wijaya, Henny Putri Saking Wijaya","doi":"10.9744/katakita.10.3.480-487","DOIUrl":"https://doi.org/10.9744/katakita.10.3.480-487","url":null,"abstract":"This study was conducted to determine what question types and questioning tactics the Bright English language teacher used in English online classes. In this study, the writers used Wragg and Brown’s (2001) theory of three question types and seven questioning tactics to analyze the data. This study was done using a qualitative approach. The findings showed that the teacher asked conceptual and empirical questions to students in online meetings. When asking questions, the teacher employed five questioning tactics: pausing and pacing, directing and distributing, listening to replies and responding, prompting and probing, and sequencing questions. In conclusion, the teacher's question types and questioning tactics were affected by the lesson’s topic and the class situation. For further research, the writers suggested that two or more learning groups with students from different grades could be analyzed in onsite and online learning environments.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126230883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-20DOI: 10.9744/katakita.10.3.601-609
Ong, Marsha Divina
This study uses an Indonesian Webtoon titled ‘Terlalu Cantik’ as an object of research. This Webtoon is particularly interesting as the main female character, Teh Ga, is portrayed as someone who consumes a lot of objects which differentiate her from other characters in the Webtoon, and therefore convey a message that objects carry meanings. Using material culture as a theoretical framework, this study finds out that Teh Ga utilizes different objects including means of transportation, house decoration and facilities, food, clothes, skincare products, and her social media (i.e., Instagram account) for different purposes which are to show her social status, to shape her identity, and to exercise power over others.
{"title":"The Portrayal of Material Culture in an Indonesian Webtoon ‘Terlalu Cantik’","authors":"Ong, Marsha Divina","doi":"10.9744/katakita.10.3.601-609","DOIUrl":"https://doi.org/10.9744/katakita.10.3.601-609","url":null,"abstract":"This study uses an Indonesian Webtoon titled ‘Terlalu Cantik’ as an object of research. This Webtoon is particularly interesting as the main female character, Teh Ga, is portrayed as someone who consumes a lot of objects which differentiate her from other characters in the Webtoon, and therefore convey a message that objects carry meanings. Using material culture as a theoretical framework, this study finds out that Teh Ga utilizes different objects including means of transportation, house decoration and facilities, food, clothes, skincare products, and her social media (i.e., Instagram account) for different purposes which are to show her social status, to shape her identity, and to exercise power over others. ","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122159093","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-20DOI: 10.9744/katakita.10.3.571-578
Vanessa Cicilia Halim, Setefanus Suprajitno
Manga is a Japanese comic that has its own genres, one of the most famous is shōnen. Attack on Titan is one of the most popular shōnen manga in the world, with a science fiction theme. Through this study, we want to analyze the dehumanization in the manga series by Hajime Isayama. We want to find out what forms of dehumanization occur and the reasons why the dehumanization happens to the victims, the Eldians. We use the theory of animalistic and mechanistic dehumanization to identify the forms of dehumanization in the manga. In addition, we also use the theory that state power increases dehumanization to find out the reasons that dehumanization happens. Based on our analysis results, victims treated like animals do not have human rights, are considered low class, and get persecuted. Victims treated like objects are considered "tools" to achieve goals, something that can be exchanged or destroyed, and ignores the victim's feelings. Meanwhile, the Eldians get dehumanized because they feel powerless and are considered a potential threat by the dehumanizers. It shows that dehumanization is a negative phenomenon that occurs due to differences.
{"title":"Dehumanization in Attack On Titan","authors":"Vanessa Cicilia Halim, Setefanus Suprajitno","doi":"10.9744/katakita.10.3.571-578","DOIUrl":"https://doi.org/10.9744/katakita.10.3.571-578","url":null,"abstract":"Manga is a Japanese comic that has its own genres, one of the most famous is shōnen. Attack on Titan is one of the most popular shōnen manga in the world, with a science fiction theme. Through this study, we want to analyze the dehumanization in the manga series by Hajime Isayama. We want to find out what forms of dehumanization occur and the reasons why the dehumanization happens to the victims, the Eldians. We use the theory of animalistic and mechanistic dehumanization to identify the forms of dehumanization in the manga. In addition, we also use the theory that state power increases dehumanization to find out the reasons that dehumanization happens. Based on our analysis results, victims treated like animals do not have human rights, are considered low class, and get persecuted. Victims treated like objects are considered \"tools\" to achieve goals, something that can be exchanged or destroyed, and ignores the victim's feelings. Meanwhile, the Eldians get dehumanized because they feel powerless and are considered a potential threat by the dehumanizers. It shows that dehumanization is a negative phenomenon that occurs due to differences.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"161 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133658069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-20DOI: 10.9744/katakita.10.3.525-532
Kevin Jonathan, Setefanus Suprajitno
Advertisement is made to persuade consumers to purchase a certain product. To have a successful persuasion, advertisers must pay attention to the major components of the advertisement, like verbal and visual expressions. In this paper, we analyze the messages that FIJI Water Sports Cap wants to convey in its posters, and how they are supported by the use of verbal and visual expressions. To reveal the meaning of the posters, we use Chandler’s theory of process of signification and the supporting theory of metaphor. Our findings show that the messages in FIJI Water Sports Cap posters are related to its naturalness and the benefit of consuming it. The messages are produced in the second level of process of signification or the connotation level. The findings also reveal how visual elements of the posters support the messages that FIJI Water Sports Cap wants to convey.
广告是为了说服消费者购买某种产品而制作的。为了成功的说服，广告主必须注意广告的主要组成部分，如语言和视觉表达。在这篇论文中，我们分析了FIJI Water Sports Cap想要在海报中传达的信息，以及它们是如何通过使用语言和视觉表达来支持的。为了揭示海报的意义，我们运用了钱德勒的意义过程理论和隐喻理论作为支撑。我们的研究结果表明，斐济水上运动帽海报上的信息与它的自然性和消费它的好处有关。信息是在意义过程的第二个层次即内涵层次产生的。调查结果还揭示了海报的视觉元素如何支持FIJI Water Sports Cap想要传达的信息。
{"title":"The Analysis of Visual and Verbal Expressions of FIJI Water Sports Cap Posters","authors":"Kevin Jonathan, Setefanus Suprajitno","doi":"10.9744/katakita.10.3.525-532","DOIUrl":"https://doi.org/10.9744/katakita.10.3.525-532","url":null,"abstract":"Advertisement is made to persuade consumers to purchase a certain product. To have a successful persuasion, advertisers must pay attention to the major components of the advertisement, like verbal and visual expressions. In this paper, we analyze the messages that FIJI Water Sports Cap wants to convey in its posters, and how they are supported by the use of verbal and visual expressions. To reveal the meaning of the posters, we use Chandler’s theory of process of signification and the supporting theory of metaphor. Our findings show that the messages in FIJI Water Sports Cap posters are related to its naturalness and the benefit of consuming it. The messages are produced in the second level of process of signification or the connotation level. The findings also reveal how visual elements of the posters support the messages that FIJI Water Sports Cap wants to convey.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122519214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：