The multifaceted nature of body experience, encompassing affective, cognitive, and perceptual components, plays a critical role in the development and persistence of conditions such as anorexia nervosa (AN). Recent research attempted to address such disturbance to improve therapeutical effectiveness, using mirror exposure (ME) and body-swapping (BS) techniques in immersive virtual reality (VR). Procedures from a third-person perspective—as mirror-like experiences—were primarily used to address bodily cognitive and affective components, whereas first-person ones—as BS—were used to correct distorted body perception. This study investigated the effect of spatial reference frame on body self-consciousness and body perception during BS. Data revealed two main findings: Even though embodiment was significantly enhanced when participants engaged with a virtual body from a first-person viewpoint, both egocentric and allocentric perspectives influenced body size estimation (BSE), suggesting that both spatial perspectives critically form and sustain body self-perception. We discussed predictive coding theory to explain spatial perspective influence on body experience, highlighting the potential therapeutic benefits of incorporating first and third-person perspectives on body illusions (BIs) for more effective interventions targeting body-related disturbances.
{"title":"Playing With Spatial Frames: Altering the Body Matrix Through Multisensory Egocentric and Allocentric Body Illusions","authors":"Giulia Brizzi, Giuseppe Riva","doi":"10.1155/2024/7316063","DOIUrl":"https://doi.org/10.1155/2024/7316063","url":null,"abstract":"<p>The multifaceted nature of body experience, encompassing affective, cognitive, and perceptual components, plays a critical role in the development and persistence of conditions such as anorexia nervosa (AN). Recent research attempted to address such disturbance to improve therapeutical effectiveness, using mirror exposure (ME) and body-swapping (BS) techniques in immersive virtual reality (VR). Procedures from a third-person perspective—as mirror-like experiences—were primarily used to address bodily cognitive and affective components, whereas first-person ones—as BS—were used to correct distorted body perception. This study investigated the effect of spatial reference frame on body self-consciousness and body perception during BS. Data revealed two main findings: Even though embodiment was significantly enhanced when participants engaged with a virtual body from a first-person viewpoint, both egocentric and allocentric perspectives influenced body size estimation (BSE), suggesting that both spatial perspectives critically form and sustain body self-perception. We discussed predictive coding theory to explain spatial perspective influence on body experience, highlighting the potential therapeutic benefits of incorporating first and third-person perspectives on body illusions (BIs) for more effective interventions targeting body-related disturbances.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2024 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2024-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/2024/7316063","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142007134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Background: Crisis supporters at Lifeline Australia consistently engage with distressed and often suicidal help-seekers. The development of technological methods, such as machine learning (ML), in suicide prevention may complement their support work. Investigating attitudes towards the use of ML in crisis support is an important first step.
Aims: The current study is aimed at investigating crisis supporters’ attitudes towards ML in crisis support/suicide prevention, beliefs about the effect of technology on the service and help-seeking, and concerns/opinions about any future technology implementation.
Methods: Two hundred fifty-five crisis supporters aged 20–84 years were recruited through Lifeline Australia. Participants voluntarily completed an anonymous questionnaire, including measures of attitudes towards technology as well as open-text options, which provided the data for a thematic analysis.
Results: Crisis supporters were neutral to negative on an adapted measure of ML use in crisis support. Less than one-third held the belief that technology would enhance Lifeline services, and over half of the participants felt help-seekers would be less likely to contact Lifeline if technology was implemented. Thematic analysis of the open-text questions revealed loss of human connection and mistrust of algorithms to be the most prominent barriers to future technological adoption by Lifeline crisis supporters.
Limitations: Clearly defining terms of ML and technology was difficult to do in this hypothetical context, potentially impacting the attitudes expressed.
Conclusions: Any new technology to support crisis supporters needs to be carefully codesigned with the workforce to ensure effective implementation and avoid any potential or perceived negative impacts on help-seekers.
背景:澳大利亚生命线(Lifeline Australia)的危机支持人员一直在与苦恼且经常有自杀倾向的求助者接触。在预防自杀方面,机器学习(ML)等技术方法的发展可能会对他们的支持工作起到补充作用。本研究旨在调查危机支持者对危机支持/自杀预防中使用机器学习的态度、对技术对服务和求助的影响的看法,以及对未来技术实施的担忧/看法:通过澳大利亚生命线组织招募了 255 名年龄在 20-84 岁之间的危机支持者。参与者自愿填写了一份匿名问卷,其中包括对技术态度的衡量标准以及开放式文本选项,为主题分析提供了数据:危机支持者对在危机支持中使用移动电话的改编测量结果持中立或否定态度。只有不到三分之一的参与者认为技术会提升生命线服务,超过一半的参与者认为如果采用技术,求助者联系生命线的可能性会降低。对开放文本问题的主题分析表明,失去人与人之间的联系和对算法的不信任是生命线危机支持者未来采用技术的最主要障碍:局限性:在这一假设情境中很难明确定义 ML 和技术,这可能会影响所表达的态度:任何支持危机支持者的新技术都需要与员工进行仔细的代码设计,以确保有效实施,并避免对求助者造成任何潜在或感知上的负面影响。
{"title":"Technology in Suicide Prevention: Fears and Functionality for Crisis Supporters","authors":"Danielle Hopkins, Kelly Mazzer, Debra Rickwood","doi":"10.1155/2024/6625037","DOIUrl":"https://doi.org/10.1155/2024/6625037","url":null,"abstract":"<p><b>Background:</b> Crisis supporters at Lifeline Australia consistently engage with distressed and often suicidal help-seekers. The development of technological methods, such as machine learning (ML), in suicide prevention may complement their support work. Investigating attitudes towards the use of ML in crisis support is an important first step.</p><p><b>Aims:</b> The current study is aimed at investigating crisis supporters’ attitudes towards ML in crisis support/suicide prevention, beliefs about the effect of technology on the service and help-seeking, and concerns/opinions about any future technology implementation.</p><p><b>Methods:</b> Two hundred fifty-five crisis supporters aged 20–84 years were recruited through Lifeline Australia. Participants voluntarily completed an anonymous questionnaire, including measures of attitudes towards technology as well as open-text options, which provided the data for a thematic analysis.</p><p><b>Results:</b> Crisis supporters were neutral to negative on an adapted measure of ML use in crisis support. Less than one-third held the belief that technology would enhance Lifeline services, and over half of the participants felt help-seekers would be less likely to contact Lifeline if technology was implemented. Thematic analysis of the open-text questions revealed loss of human connection and mistrust of algorithms to be the most prominent barriers to future technological adoption by Lifeline crisis supporters.</p><p><b>Limitations:</b> Clearly defining terms of ML and technology was difficult to do in this hypothetical context, potentially impacting the attitudes expressed.</p><p><b>Conclusions:</b> Any new technology to support crisis supporters needs to be carefully codesigned with the workforce to ensure effective implementation and avoid any potential or perceived negative impacts on help-seekers.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2024 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2024-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/2024/6625037","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141980363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
<p><b>Background:</b> The interplay between the delivery of nonstandard services, the management of psychological contracts, and the facilitation of knowledge sharing forms a complex web that underpins employee performance in outsourcing companies. This nexus highlights the need for a strategic approach to human resource management that recognizes the unique challenges and opportunities presented by the outsourcing context. Leaders and managers in outsourcing companies must navigate these dynamics with care. Crafting clear, realistic, and flexible psychological contracts can provide a solid foundation for employee engagement. Simultaneously, fostering a culture that prizes knowledge sharing not only fuels innovation but also enhances the company’s capability to deliver nonstandard services effectively. Through such strategies, outsourcing companies can unlock the full potential of their workforce, achieving not only high levels of employee performance but also sustainable competitive advantage in the global market.</p><p><b>Objective:</b> This research article is aimed at bridging a critical gap in the current body of knowledge by conducting a comprehensive investigation into the root causes of problems or complaints within outsourcing companies, with a particular focus on how these issues affect employee performance. Despite the recognized importance of employee performance in determining the success of outsourcing endeavors, there remains a significant lack of understanding regarding the specific factors that lead to employee grievances and the subsequent impact on their motivation and productivity. Identifying and understanding these factors is crucial for several reasons. First, it enables outsourcing companies to develop targeted strategies that address the underlying causes of employee dissatisfaction, rather than merely treating its symptoms. Second, by improving employee motivation and productivity, companies can enhance the quality of their services, leading to increased client satisfaction and competitive advantage in the market. Finally, addressing these issues contributes to a more positive organizational culture, which is essential for attracting and retaining top talent in the highly competitive outsourcing industry.</p><p><b>Arrangement:</b> This structured arrangement facilitates a logical flow of information, guiding readers through the complexities of the study while highlighting the novel insights it provides into improving employee performance in outsourcing companies through an understanding of nonstandard services, psychological contracts, and knowledge sharing.</p><p><b>Method:</b> This study adopts a quantitative research methodology, framed within a correlational design, to scrutinize the interrelations among various factors affecting employee performance in the manufacturing sector. It specifically investigates how psychological contracts (<i>X</i><sub>1</sub>) and knowledge sharing (<i>X</i><sub>2</sub>), as exogenous v
{"title":"Employee Performance: Exploring the Nexus of Nonstandard Services, Psychological Contracts, and Knowledge Sharing","authors":"Ahmad Munawir, Bambang Dwi Suseno","doi":"10.1155/2024/6746963","DOIUrl":"https://doi.org/10.1155/2024/6746963","url":null,"abstract":"<p><b>Background:</b> The interplay between the delivery of nonstandard services, the management of psychological contracts, and the facilitation of knowledge sharing forms a complex web that underpins employee performance in outsourcing companies. This nexus highlights the need for a strategic approach to human resource management that recognizes the unique challenges and opportunities presented by the outsourcing context. Leaders and managers in outsourcing companies must navigate these dynamics with care. Crafting clear, realistic, and flexible psychological contracts can provide a solid foundation for employee engagement. Simultaneously, fostering a culture that prizes knowledge sharing not only fuels innovation but also enhances the company’s capability to deliver nonstandard services effectively. Through such strategies, outsourcing companies can unlock the full potential of their workforce, achieving not only high levels of employee performance but also sustainable competitive advantage in the global market.</p><p><b>Objective:</b> This research article is aimed at bridging a critical gap in the current body of knowledge by conducting a comprehensive investigation into the root causes of problems or complaints within outsourcing companies, with a particular focus on how these issues affect employee performance. Despite the recognized importance of employee performance in determining the success of outsourcing endeavors, there remains a significant lack of understanding regarding the specific factors that lead to employee grievances and the subsequent impact on their motivation and productivity. Identifying and understanding these factors is crucial for several reasons. First, it enables outsourcing companies to develop targeted strategies that address the underlying causes of employee dissatisfaction, rather than merely treating its symptoms. Second, by improving employee motivation and productivity, companies can enhance the quality of their services, leading to increased client satisfaction and competitive advantage in the market. Finally, addressing these issues contributes to a more positive organizational culture, which is essential for attracting and retaining top talent in the highly competitive outsourcing industry.</p><p><b>Arrangement:</b> This structured arrangement facilitates a logical flow of information, guiding readers through the complexities of the study while highlighting the novel insights it provides into improving employee performance in outsourcing companies through an understanding of nonstandard services, psychological contracts, and knowledge sharing.</p><p><b>Method:</b> This study adopts a quantitative research methodology, framed within a correlational design, to scrutinize the interrelations among various factors affecting employee performance in the manufacturing sector. It specifically investigates how psychological contracts (<i>X</i><sub>1</sub>) and knowledge sharing (<i>X</i><sub>2</sub>), as exogenous v","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2024 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2024-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/2024/6746963","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141980361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nana Yaw Asabere, Isaac Ofori Asare, Gare Lawson, Fatoumata Balde, Nana Yaw Duodu, Gifty Tsoekeku, Priscilla Owusu Afriyie, Abdul Razak Abdul Ganiu
Both large and small information flows can have a significant impact on how consumers obtain trustworthy financial information, ultimately leading to an improvement in their daily lives when they interact dynamically with local geographic conditions. In economies that face both geographical and socioeconomic challenges, such as those in Africa, this kind of context is crucial. Large information flows provide significant issues such as big data challenges in the insurance sector, which calls for robust, demand-driven, and adaptive innovation solutions. In this paper, we present a geographic information system (GIS)–based location-aware recommender algorithm, called Geo-Insurance. Using some selected insurance companies in Accra, Ghana, as a point of view for location and customer data, our proposed Geo-Insurance solution addresses the big data challenges of customers finding the closest insurance companies with specific services through a web-based map created using a geodatabase file, ArcCatalog, and ArcGIS (among others). We conducted a series of benchmarking experiments. Our evaluation results show that Geo-Insurance performs better than other contemporary methods in terms of F-measure (F1), recall (R), precision (P), mean absolute error (MAE), and normalized MAE (NMAE).
{"title":"Geo-Insurance: Improving Big Data Challenges in the Context of Insurance Services Using a Geographical Information System (GIS)","authors":"Nana Yaw Asabere, Isaac Ofori Asare, Gare Lawson, Fatoumata Balde, Nana Yaw Duodu, Gifty Tsoekeku, Priscilla Owusu Afriyie, Abdul Razak Abdul Ganiu","doi":"10.1155/2024/9015012","DOIUrl":"https://doi.org/10.1155/2024/9015012","url":null,"abstract":"<p>Both large and small information flows can have a significant impact on how consumers obtain trustworthy financial information, ultimately leading to an improvement in their daily lives when they interact dynamically with local geographic conditions. In economies that face both geographical and socioeconomic challenges, such as those in Africa, this kind of context is crucial. Large information flows provide significant issues such as big data challenges in the insurance sector, which calls for robust, demand-driven, and adaptive innovation solutions. In this paper, we present a geographic information system (GIS)–based location-aware recommender algorithm, called <i>Geo-Insurance</i>. Using some selected insurance companies in Accra, Ghana, as a point of view for location and customer data, our proposed <i>Geo-Insurance</i> solution addresses the big data challenges of customers finding the closest insurance companies with specific services through a web-based map created using a geodatabase file, ArcCatalog, and ArcGIS (among others). We conducted a series of benchmarking experiments. Our evaluation results show that <i>Geo-Insurance</i> performs better than other contemporary methods in terms of F-measure (<i>F</i>1), recall (<i>R</i>), precision (<i>P</i>), mean absolute error (MAE), and normalized MAE (NMAE).</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2024 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2024-08-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/2024/9015012","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141980468","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The rise of the metaverse has ignited a surge of interest among researchers and decision-makers, seeking to develop effective virtual commerce (v-commerce) applications that cater to business demands and customer preferences. v-commerce, an emerging concept, redefines the future of shopping experiences and customer-product interactions. While businesses are actively exploring the potential of immersive technologies to deliver captivating and engaging shopping experiences, there remains a lack of consensus on what constitutes an ideal v-commerce experience and how to identify optimal v-commerce stores effectively. Considering this, benchmarking v-commerce applications for the metaverse is crucial for its development. This endeavor falls within the realm of multiple-criteria decision-making, given various critical issues such as the multitude of design attributes, uncertainty regarding their relative importance, and data variability. This study proposes an innovative approach that extends the fuzzy-weighted zero-inconsistency (FWZIC) method with spherical linear Diophantine fuzzy sets (FSs) (SLDFSs) to determine the weights of v-commerce attributes. The obtained weights are integrated with the ranking alternatives by trace median index (RATMI) method to select the optimal v-commerce application for the metaverse. Criterion weighting results reveal that “ease of navigation” and “recommendation agents” are the most significant criteria in assessing v-commerce solutions. Based on these results, 24 v-commerce solutions were evaluated. Additionally, sensitivity analysis and comparative evaluation were used to assess the robustness and validity of the proposed framework. This research provides essential insights for decision-makers and practitioners to facilitate business growth, consumer satisfaction, and further research in this domain.
{"title":"Evaluation of Virtual Commerce Applications for the Metaverse Using Spherical Linear Diophantine-Based Modeling Approach","authors":"Ghazala Bilquise, Khaled Shaalan, Manar AlKhatib","doi":"10.1155/2024/4571959","DOIUrl":"https://doi.org/10.1155/2024/4571959","url":null,"abstract":"<p>The rise of the metaverse has ignited a surge of interest among researchers and decision-makers, seeking to develop effective virtual commerce (v-commerce) applications that cater to business demands and customer preferences. v-commerce, an emerging concept, redefines the future of shopping experiences and customer-product interactions. While businesses are actively exploring the potential of immersive technologies to deliver captivating and engaging shopping experiences, there remains a lack of consensus on what constitutes an ideal v-commerce experience and how to identify optimal v-commerce stores effectively. Considering this, benchmarking v-commerce applications for the metaverse is crucial for its development. This endeavor falls within the realm of multiple-criteria decision-making, given various critical issues such as the multitude of design attributes, uncertainty regarding their relative importance, and data variability. This study proposes an innovative approach that extends the fuzzy-weighted zero-inconsistency (FWZIC) method with spherical linear Diophantine fuzzy sets (FSs) (SLDFSs) to determine the weights of v-commerce attributes. The obtained weights are integrated with the ranking alternatives by trace median index (RATMI) method to select the optimal v-commerce application for the metaverse. Criterion weighting results reveal that “ease of navigation” and “recommendation agents” are the most significant criteria in assessing v-commerce solutions. Based on these results, 24 v-commerce solutions were evaluated. Additionally, sensitivity analysis and comparative evaluation were used to assess the robustness and validity of the proposed framework. This research provides essential insights for decision-makers and practitioners to facilitate business growth, consumer satisfaction, and further research in this domain.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2024 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2024-08-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/2024/4571959","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141980467","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The rapid expansion of smartphone-based diet applications has been driven by the growing prevalence of mobile technology among consumers and their diverse lifestyle preferences. This study seeks to analyze the factors influencing the use of these applications. The conceptual framework combines three models: the unified theory of acceptance and use of technology (UTAUT2), the DeLone and McLean information system (IS) (D&M IS) success model, and the protection motivation model. Conducted in Saudi Arabia, the research employed a quantitative methodology with a survey questionnaire administered to 572 customers. The study, validated through partial least squares (PLS) structural equation modeling (PLS-SEM), identified several significant predictors for the intention to use smartphone diet applications. These include performance expectancy (PE), effort expectancy (EE), social influence (SI), price value (PV), IS, and service quality (SEQ), as well as perceived vulnerability and perceived severity. Contrary to expectations, factors like facilitating conditions (FCs) and hedonic motivation (HM) did not significantly impact behavioral intention. This pioneering study sheds light on the adoption of smartphone diet applications in an emerging economy, offering valuable insights for scholars, developers, and health professionals.
{"title":"Factors Influencing Consumers’ Acceptance of Smartphone Diet Applications: An Integrated Model","authors":"Abdulalem Mohammed","doi":"10.1155/2024/4881810","DOIUrl":"https://doi.org/10.1155/2024/4881810","url":null,"abstract":"<p>The rapid expansion of smartphone-based diet applications has been driven by the growing prevalence of mobile technology among consumers and their diverse lifestyle preferences. This study seeks to analyze the factors influencing the use of these applications. The conceptual framework combines three models: the unified theory of acceptance and use of technology (UTAUT2), the DeLone and McLean information system (IS) (D&M IS) success model, and the protection motivation model. Conducted in Saudi Arabia, the research employed a quantitative methodology with a survey questionnaire administered to 572 customers. The study, validated through partial least squares (PLS) structural equation modeling (PLS-SEM), identified several significant predictors for the intention to use smartphone diet applications. These include performance expectancy (PE), effort expectancy (EE), social influence (SI), price value (PV), IS, and service quality (SEQ), as well as perceived vulnerability and perceived severity. Contrary to expectations, factors like facilitating conditions (FCs) and hedonic motivation (HM) did not significantly impact behavioral intention. This pioneering study sheds light on the adoption of smartphone diet applications in an emerging economy, offering valuable insights for scholars, developers, and health professionals.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2024 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2024-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/2024/4881810","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141980265","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Instagram Stories advertising has the advantages of precise targeting, diverse advertising formats, and a wide range of users; it has, thus, become an important medium for mobile game marketing. To find the most effective ad designs for mobile games on Instagram Stories, this study applied the stimulus-organism-response (S-O-R) theory to investigate how game involvement and ad designs affect users’ visual attention. Visual attention is an important physiological indicator of advertising effectiveness, and eye-tracking technology can accurately assess consumers’ visual attention. This study applied eye-tracking technology to 80 participants, grouped as follows: high-involvement gamers, low-involvement gamers, and nongamers. This study used the eye movement indicators for first fixation duration (FFD) and total fixation duration (TFD) to, respectively, evaluate the attentional salience and hold of mobile game ads. The ads were presented in three formats (5 s video, 15 s video, and 5 s image) with two types of content (gameplay and game characters). Results showed that the mobile game ads on Stories exerted the highest attentional hold on high-involvement gamers. In terms of ad format, video ads offered a higher attentional hold and attentional salience. In terms of ad content, ads that introduced game characters resulted in better attentional salience; however, ads that introduced gameplay exerted better attentional hold for nongamers. This study examined both individual differences in media users and ad design to provide recommendations for the personalization of mobile game ads for social media. For example, ads designed for a high-involvement gamer should incorporate more diverse and complex information. In addition, we found that when the marketing goal is the promotion of game characters, image ads are the most appropriate format.
{"title":"The Role of Game Involvement on Attention to Ads: Exploring Influencing Factors of Visual Attention to Game Ads on Instagram Stories","authors":"Yi-Ting Huang, An-Di Gong","doi":"10.1155/2024/3706590","DOIUrl":"https://doi.org/10.1155/2024/3706590","url":null,"abstract":"<p>Instagram Stories advertising has the advantages of precise targeting, diverse advertising formats, and a wide range of users; it has, thus, become an important medium for mobile game marketing. To find the most effective ad designs for mobile games on Instagram Stories, this study applied the stimulus-organism-response (S-O-R) theory to investigate how game involvement and ad designs affect users’ visual attention. Visual attention is an important physiological indicator of advertising effectiveness, and eye-tracking technology can accurately assess consumers’ visual attention. This study applied eye-tracking technology to 80 participants, grouped as follows: high-involvement gamers, low-involvement gamers, and nongamers. This study used the eye movement indicators for first fixation duration (FFD) and total fixation duration (TFD) to, respectively, evaluate the attentional salience and hold of mobile game ads. The ads were presented in three formats (5 s video, 15 s video, and 5 s image) with two types of content (gameplay and game characters). Results showed that the mobile game ads on Stories exerted the highest attentional hold on high-involvement gamers. In terms of ad format, video ads offered a higher attentional hold and attentional salience. In terms of ad content, ads that introduced game characters resulted in better attentional salience; however, ads that introduced gameplay exerted better attentional hold for nongamers. This study examined both individual differences in media users and ad design to provide recommendations for the personalization of mobile game ads for social media. For example, ads designed for a high-involvement gamer should incorporate more diverse and complex information. In addition, we found that when the marketing goal is the promotion of game characters, image ads are the most appropriate format.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2024 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2024-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/2024/3706590","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141967671","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jorge Rodas-Silva, Jorge Parraga-Alava, Mariuxi Vinueza-Morales, Ana Eva Chacón Luna, Jesennia Cárdenas-Cobo
The need for knowledgeable programmers has increased, highlighting the importance of strong programming foundations in engineering education. Limited access to high-quality learning materials and educational opportunities presents challenges unrelated to information and communication technology (ICT) field (non-ICT-related) students in acquiring programming skills. Educational programming languages (EPLs) such as App Lab have gained popularity as they offer an accessible platform for students to learn programming fundamentals in a visual and interactive manner. This paper examines the impact of the EPL called App Lab on the development of fundamental programming skills among non-ICT-related field engineering college students. We conducted a quasiexperimental research study using a single-blinded, nonequivalent control group pretest–posttest design. The study included 56 participants, all of whom were enrolled in the Environmental Engineering and Biotechnology program at the State University of Milagro (UNEMI), Ecuador. The experimental group consisted of 26 students, while the control group comprised 30 students. The assessment process involved the administration of a battery of 200 questions before and after the intervention. The intervention involved the use of App Lab as an EPL and lasted for a duration of 3 weeks exclusively for the experimental group, while the control group followed their usual tutoring program. The study results showed that students who received EPL-mediated learning with App Lab had significant increase in their programming skills. App Lab demonstrated a positive impact, particularly among male students who reported Internet usage, as well as in advanced programming topics including loops, lists, and functions, when compared to their female counterparts.
{"title":"Applying Educational Programming Language-Based Learning to Enhance the Programming Skills of Non-ICT Engineering College Students","authors":"Jorge Rodas-Silva, Jorge Parraga-Alava, Mariuxi Vinueza-Morales, Ana Eva Chacón Luna, Jesennia Cárdenas-Cobo","doi":"10.1155/2024/4918351","DOIUrl":"https://doi.org/10.1155/2024/4918351","url":null,"abstract":"<p>The need for knowledgeable programmers has increased, highlighting the importance of strong programming foundations in engineering education. Limited access to high-quality learning materials and educational opportunities presents challenges unrelated to information and communication technology (ICT) field (non-ICT-related) students in acquiring programming skills. Educational programming languages (EPLs) such as App Lab have gained popularity as they offer an accessible platform for students to learn programming fundamentals in a visual and interactive manner. This paper examines the impact of the EPL called App Lab on the development of fundamental programming skills among non-ICT-related field engineering college students. We conducted a quasiexperimental research study using a single-blinded, nonequivalent control group pretest–posttest design. The study included 56 participants, all of whom were enrolled in the Environmental Engineering and Biotechnology program at the State University of Milagro (UNEMI), Ecuador. The experimental group consisted of 26 students, while the control group comprised 30 students. The assessment process involved the administration of a battery of 200 questions before and after the intervention. The intervention involved the use of App Lab as an EPL and lasted for a duration of 3 weeks exclusively for the experimental group, while the control group followed their usual tutoring program. The study results showed that students who received EPL-mediated learning with App Lab had significant increase in their programming skills. App Lab demonstrated a positive impact, particularly among male students who reported Internet usage, as well as in advanced programming topics including loops, lists, and functions, when compared to their female counterparts.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2024 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2024-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/2024/4918351","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141967470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Rochman Hadi Mustofa, Silvi Asna Prestianawati, Dhany Efita Sari, Henni Riyanti, Ananda Setiawan
This study explores the factors influencing consumer satisfaction among young Muslim online shopping users. Exogenous variables include celebrity endorsement, social media marketing, and promotion programs. Data were taken from 306 young Muslims from several cities in Indonesia. The analysis technique adopted structural equation modeling (SEM) with a reflective construct model. The findings reveal that celebrity endorsement through social media as the technology collection exerts the most significant influence on both direct and indirect relationships. Conversely, social media marketing demonstrates minimal impact, with insignificant effects observed in direct and indirect relationships. However, promotional programs emerge as a significant determinant of customer satisfaction, directly and as a mediating variable in purchase decisions. Additionally, importance-performance map analysis (IPMA) confirms the prioritization of celebrity endorsement to enhance consumer satisfaction. This study is the first to examine the relationship between celebrity endorsements and young Muslims when shopping online and whether it can influence their decision to buy and their satisfaction. It provides unique insights into how promotional programs and social media marketing impact this demographic, utilizing SEM for robust analysis. The findings highlight the significant role of celebrity endorsements and promotional programs in driving customer satisfaction, offering valuable implications for marketers targeting young Muslim consumers.
本研究探讨了影响年轻穆斯林网购用户消费者满意度的因素。外生变量包括名人代言、社交媒体营销和促销项目。数据来自印度尼西亚多个城市的 306 名年轻穆斯林。分析技术采用了结构方程模型(SEM)和反思建构模型。研究结果表明,通过社交媒体作为技术集合的名人代言对直接和间接关系的影响最大。相反,社交媒体营销的影响最小,在直接和间接关系中的效果不明显。然而,促销计划在直接和作为购买决策的中介变量时,成为客户满意度的重要决定因素。此外,重要性-绩效图分析(IPMA)证实了名人代言在提高消费者满意度方面的优先地位。本研究首次考察了网络购物时名人代言与年轻穆斯林之间的关系,以及这种关系是否会影响他们的购买决策和满意度。该研究利用 SEM 进行了有力的分析,对促销计划和社交媒体营销如何影响这一人群提供了独特的见解。研究结果强调了名人代言和促销项目在提高客户满意度方面的重要作用,为针对年轻穆斯林消费者的营销人员提供了有价值的启示。
{"title":"Celebrity Endorsements and Promotions: Enhancing Young Muslim Online Shoppers’ Satisfaction","authors":"Rochman Hadi Mustofa, Silvi Asna Prestianawati, Dhany Efita Sari, Henni Riyanti, Ananda Setiawan","doi":"10.1155/2024/3895680","DOIUrl":"https://doi.org/10.1155/2024/3895680","url":null,"abstract":"<p>This study explores the factors influencing consumer satisfaction among young Muslim online shopping users. Exogenous variables include celebrity endorsement, social media marketing, and promotion programs. Data were taken from 306 young Muslims from several cities in Indonesia. The analysis technique adopted structural equation modeling (SEM) with a reflective construct model. The findings reveal that celebrity endorsement through social media as the technology collection exerts the most significant influence on both direct and indirect relationships. Conversely, social media marketing demonstrates minimal impact, with insignificant effects observed in direct and indirect relationships. However, promotional programs emerge as a significant determinant of customer satisfaction, directly and as a mediating variable in purchase decisions. Additionally, importance-performance map analysis (IPMA) confirms the prioritization of celebrity endorsement to enhance consumer satisfaction. This study is the first to examine the relationship between celebrity endorsements and young Muslims when shopping online and whether it can influence their decision to buy and their satisfaction. It provides unique insights into how promotional programs and social media marketing impact this demographic, utilizing SEM for robust analysis. The findings highlight the significant role of celebrity endorsements and promotional programs in driving customer satisfaction, offering valuable implications for marketers targeting young Muslim consumers.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2024 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2024-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/2024/3895680","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141967263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Noor Al-Ansari, Dena Al-Thani, Reem S. Al-Mansoori
Researchers have developed a variety of approaches to evaluate explainable artificial intelligence (XAI) systems using human–computer interaction (HCI) user-centered techniques. This systematic literature review has been conducted to understand how these approaches are used to achieve XAI goals. The aim of this review is to explore the methods used to evaluate XAI systems in studies involving human subjects. A total of 101 full-text studies were systematically selected and analyzed from a sample of 3414 studies obtained from four renowned databases between 2018 and 2023. The analysis focuses on prominent XAI goals achieved across 10 domains and the machine learning (ML) models utilized to create these XAI systems. The analysis also explores explanation methods and detailed study methodologies used by researchers in previous work. The analysis is concluded by categorizing the challenges experienced by researchers into three types. Exploring the methodologies employed by researchers, the review discusses the benefits and shortcomings of the data collection methods and participant recruitment. In conclusion, this review offers a framework that consists of six pillars that researchers can follow for evaluating user-centered studies in the field of XAI.
{"title":"User-Centered Evaluation of Explainable Artificial Intelligence (XAI): A Systematic Literature Review","authors":"Noor Al-Ansari, Dena Al-Thani, Reem S. Al-Mansoori","doi":"10.1155/2024/4628855","DOIUrl":"https://doi.org/10.1155/2024/4628855","url":null,"abstract":"<p>Researchers have developed a variety of approaches to evaluate explainable artificial intelligence (XAI) systems using human–computer interaction (HCI) user-centered techniques. This systematic literature review has been conducted to understand how these approaches are used to achieve XAI goals. The aim of this review is to explore the methods used to evaluate XAI systems in studies involving human subjects. A total of 101 full-text studies were systematically selected and analyzed from a sample of 3414 studies obtained from four renowned databases between 2018 and 2023. The analysis focuses on prominent XAI goals achieved across 10 domains and the machine learning (ML) models utilized to create these XAI systems. The analysis also explores explanation methods and detailed study methodologies used by researchers in previous work. The analysis is concluded by categorizing the challenges experienced by researchers into three types. Exploring the methodologies employed by researchers, the review discusses the benefits and shortcomings of the data collection methods and participant recruitment. In conclusion, this review offers a framework that consists of six pillars that researchers can follow for evaluating user-centered studies in the field of XAI.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2024 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2024-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/2024/4628855","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141624494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}