Pub Date : 2022-06-30DOI: 10.37600/tekinkom.v5i1.401
Hendrik Fery Herdiyatmoko
Back-End is a logical space with the functionality and operation of a software application or information system. Currently, SMA Xaverius 1 Palembang does not yet have a rest server-based application whose background can be accessed by a multi-platform rest client. Therefore, an application based on the RESTful rest api based back-end was built. This RESTful application or REST Server provides data to be accessed by the REST Client using data exchange in JSON format using the HTTP protocol built using the Laravel Framework. The Laravel framework provides a mechanism for building REST Servers via the Rest Server library that supports a full RESTful server implementation. The results of this research have been successful. A Laravel 7-based REST Server application has been built which provides endpoints in the form of json and status codes which can later be accessed by multi-platform rest clients. Through the application based on the back-end rest api, the results from the endpoint get a response from the server in the form of json that supports interoperability.
{"title":"BACK-END SYSTEM DESIGN BASED ON REST API","authors":"Hendrik Fery Herdiyatmoko","doi":"10.37600/tekinkom.v5i1.401","DOIUrl":"https://doi.org/10.37600/tekinkom.v5i1.401","url":null,"abstract":"Back-End is a logical space with the functionality and operation of a software application or information system. Currently, SMA Xaverius 1 Palembang does not yet have a rest server-based application whose background can be accessed by a multi-platform rest client. Therefore, an application based on the RESTful rest api based back-end was built. This RESTful application or REST Server provides data to be accessed by the REST Client using data exchange in JSON format using the HTTP protocol built using the Laravel Framework. The Laravel framework provides a mechanism for building REST Servers via the Rest Server library that supports a full RESTful server implementation. The results of this research have been successful. A Laravel 7-based REST Server application has been built which provides endpoints in the form of json and status codes which can later be accessed by multi-platform rest clients. Through the application based on the back-end rest api, the results from the endpoint get a response from the server in the form of json that supports interoperability.","PeriodicalId":365934,"journal":{"name":"Jurnal Teknik Informasi dan Komputer (Tekinkom)","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132735129","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-30DOI: 10.37600/tekinkom.v5i1.513
Getsemani Salisa Margaretha, M. Pakereng
A bank book is something that is needed by a customer, both a company and an individual. This is because the function of the bank book itself is as a system that records details of the entry and exit of money in the passbook, checking balances, monthly reports for incoming deposits, and so on. so that it is not uncommon for many well-known companies in Indonesia and abroad to create systems that design a company's financial records, such as P. Asuransi Sinarmas who also designs a bank book system with the tools used are Oracle Java Application Development Framework (oracle). ADF) and Oracle MySQL as data storage. Oracle is widely used by companies because it has several advantages in the amount of data it handles is very large, processes data quickly and accurately has a good ability to perform server clusters and database system management, can restore databases, and is multi-platform, can be used on other operating systems such as Mac and Linux.
{"title":"PERANCANGAN SISTEM INFORMASI BUKU TABUNGAN MENGGUNAKAN ORACLE APPLICATION DEVELOPMENT FRAMEWORK PT. ASURANSI SINARMAS","authors":"Getsemani Salisa Margaretha, M. Pakereng","doi":"10.37600/tekinkom.v5i1.513","DOIUrl":"https://doi.org/10.37600/tekinkom.v5i1.513","url":null,"abstract":"A bank book is something that is needed by a customer, both a company and an individual. This is because the function of the bank book itself is as a system that records details of the entry and exit of money in the passbook, checking balances, monthly reports for incoming deposits, and so on. so that it is not uncommon for many well-known companies in Indonesia and abroad to create systems that design a company's financial records, such as P. Asuransi Sinarmas who also designs a bank book system with the tools used are Oracle Java Application Development Framework (oracle). ADF) and Oracle MySQL as data storage. Oracle is widely used by companies because it has several advantages in the amount of data it handles is very large, processes data quickly and accurately has a good ability to perform server clusters and database system management, can restore databases, and is multi-platform, can be used on other operating systems such as Mac and Linux.","PeriodicalId":365934,"journal":{"name":"Jurnal Teknik Informasi dan Komputer (Tekinkom)","volume":"87 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124297259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-30DOI: 10.37600/tekinkom.v5i1.507
Michael Owen, Vincent Vincent, Riama Br Ambarita, Evta Indra
Investment is an activity that is invested or financed with the hope of profit or return in the future. One form of investment is to use gold. Many people are interested in investing in gold. Apart from being quite affordable, investing in gold is also very easy to do and flexible. Gold is included in the low risk investment class because its price movements tend to follow the rate of inflation. This study uses the Long Short Term Memory (LSTM) method to predict the movement of gold prices which will visualize the data in the form of a Line Chart. This study aims to provide decision support material regarding the movement of buying and selling prices of gold through the presentation of data aimed at people who invest in gold. However, real gold price movements cannot be separated from external factors such as the exchange rate of the rupiah against foreign currencies, import export policies and other government policies. There are many influencing factors such as opening price, closing price, adjust close, volume, highs, lows recorded over a certain period of time. Another factor is the Daily Return which can be positive (Grown In Value) and negative (Lost In Value).
{"title":"IMPLEMENTASI METODE LONG SHORT TERM MEMORY UNTUK MEMPREDIKSI PERGERAKAN NILAI HARGA EMAS","authors":"Michael Owen, Vincent Vincent, Riama Br Ambarita, Evta Indra","doi":"10.37600/tekinkom.v5i1.507","DOIUrl":"https://doi.org/10.37600/tekinkom.v5i1.507","url":null,"abstract":"Investment is an activity that is invested or financed with the hope of profit or return in the future. One form of investment is to use gold. Many people are interested in investing in gold. Apart from being quite affordable, investing in gold is also very easy to do and flexible. Gold is included in the low risk investment class because its price movements tend to follow the rate of inflation. This study uses the Long Short Term Memory (LSTM) method to predict the movement of gold prices which will visualize the data in the form of a Line Chart. This study aims to provide decision support material regarding the movement of buying and selling prices of gold through the presentation of data aimed at people who invest in gold. However, real gold price movements cannot be separated from external factors such as the exchange rate of the rupiah against foreign currencies, import export policies and other government policies. There are many influencing factors such as opening price, closing price, adjust close, volume, highs, lows recorded over a certain period of time. Another factor is the Daily Return which can be positive (Grown In Value) and negative (Lost In Value).","PeriodicalId":365934,"journal":{"name":"Jurnal Teknik Informasi dan Komputer (Tekinkom)","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115185051","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-30DOI: 10.37600/tekinkom.v5i1.511
Okta Jaya Harmaja, Windania Purba, Maxwell Paulus Siregar, Henry Triadi Manurung, Fransisco Andreas Sirait
Service quality is very important in the hospitality industry because of the great competition in the industry. Therefore, the hotel must provide the best service to its guests. This study was conducted to see how the quality of service at the Rudang Berastagi hotel to guests using the CSI method to calculate the level of customer satisfaction at the Rudang Berastagi Hotel as an evaluation material to improve hotel services in the future. Data processing in this study was carried out using the Python programming language through Google Colab. Based on the calculation of guest satisfaction at Rudang Berastagi Hotel through a questionnaire of 110 respondents, it was found that the guests were satisfied with the services provided by Rudang Berastagi Hotel with a satisfaction level of 78.4% using the Customer Satisfication Index (CSI) method. According to the questionnaires that have been distributed, it is concluded that question number 1 with the contents of the questions having a complete, comfortable, clean, and well-organized room interior gets the highest mean value of 4.27%.
{"title":"ANALISIS TINGKAT KEPUASAN PELANGGAN PADA RUDANG HOTEL BERASTAGI MENGGUNAKAN METODE CUSTOMER SATISFACTION INDEX (CSI)","authors":"Okta Jaya Harmaja, Windania Purba, Maxwell Paulus Siregar, Henry Triadi Manurung, Fransisco Andreas Sirait","doi":"10.37600/tekinkom.v5i1.511","DOIUrl":"https://doi.org/10.37600/tekinkom.v5i1.511","url":null,"abstract":"Service quality is very important in the hospitality industry because of the great competition in the industry. Therefore, the hotel must provide the best service to its guests. This study was conducted to see how the quality of service at the Rudang Berastagi hotel to guests using the CSI method to calculate the level of customer satisfaction at the Rudang Berastagi Hotel as an evaluation material to improve hotel services in the future. Data processing in this study was carried out using the Python programming language through Google Colab. Based on the calculation of guest satisfaction at Rudang Berastagi Hotel through a questionnaire of 110 respondents, it was found that the guests were satisfied with the services provided by Rudang Berastagi Hotel with a satisfaction level of 78.4% using the Customer Satisfication Index (CSI) method. According to the questionnaires that have been distributed, it is concluded that question number 1 with the contents of the questions having a complete, comfortable, clean, and well-organized room interior gets the highest mean value of 4.27%.","PeriodicalId":365934,"journal":{"name":"Jurnal Teknik Informasi dan Komputer (Tekinkom)","volume":"296 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114327451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-30DOI: 10.37600/tekinkom.v5i1.498
Eirene Ratmoko, M. Pakereng
The current development of information systems needs to be reviewed whether the quality of the information system is able to answer the needs of its users. One of the information system technologies is the Satya Wacana Academic Information System (SIASAT), which until now there has been no research that discusses the level of user experience satisfaction when using the SIASAT. Therefore, an analysis of the student SIASAT user experience was carried out using the User Experience Questionnaire (UEQ) method. UEQ is a measurement measured from aspects of its use and aspects of experience including compressive impressions with a questionnaire scale. UEQ has 26 questions covering 6 scales, including the attractiveness, perspicuity, efficiency, dependability, stimulation, and novelty scales. The final result of the study concluded that for the attractiveness scale, the evaluation value was normal and the benchmark was Bad. The perspicuity scale gets a positive evaluation value and the benchmark is Above Average. The efficiency scale gets a normal evaluation value and a Bad benchmark. The dependability scale gets normal evaluation values and Bad benchmark. The stimulation scale gets a normal evaluation value and a Bad benchmark. The novelty scale gets a negative evaluation score and the benchmark is Bad.
{"title":"ANALISIS USER EXPERIENCE MAHASISWA TERHADAP SISTEM INFORMASI SIASAT MENGGUNAKAN USER EXPERIENCE QUESTIONNAIRE","authors":"Eirene Ratmoko, M. Pakereng","doi":"10.37600/tekinkom.v5i1.498","DOIUrl":"https://doi.org/10.37600/tekinkom.v5i1.498","url":null,"abstract":"The current development of information systems needs to be reviewed whether the quality of the information system is able to answer the needs of its users. One of the information system technologies is the Satya Wacana Academic Information System (SIASAT), which until now there has been no research that discusses the level of user experience satisfaction when using the SIASAT. Therefore, an analysis of the student SIASAT user experience was carried out using the User Experience Questionnaire (UEQ) method. UEQ is a measurement measured from aspects of its use and aspects of experience including compressive impressions with a questionnaire scale. UEQ has 26 questions covering 6 scales, including the attractiveness, perspicuity, efficiency, dependability, stimulation, and novelty scales. The final result of the study concluded that for the attractiveness scale, the evaluation value was normal and the benchmark was Bad. The perspicuity scale gets a positive evaluation value and the benchmark is Above Average. The efficiency scale gets a normal evaluation value and a Bad benchmark. The dependability scale gets normal evaluation values and Bad benchmark. The stimulation scale gets a normal evaluation value and a Bad benchmark. The novelty scale gets a negative evaluation score and the benchmark is Bad.","PeriodicalId":365934,"journal":{"name":"Jurnal Teknik Informasi dan Komputer (Tekinkom)","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123850785","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-30DOI: 10.37600/tekinkom.v5i1.458
Melladia Melladia, Dian Eka Putra, Leila Muhelni
This study aims to build a data mining application that is able to classify products marketed by companies to find out the products needed for the following month. This application groups non-hierarchical data which is designed to divide existing data into two or more groups so that the same data can be entered into other groups. In this study, the data used is data from PT Cipta Niaga Semesta Mayora Group and the method used is clustering. Data mining is computer-based data processing to gain knowledge. By using data mining, processing sales data at PT Cipta Niaga Semesta Mayora Group becomes easier and gains useful knowledge to take steps to face competition. For this reason, the company's management foresight is needed in choosing technology to help work so that the costs incurred are proportional to the company's opinion. The development of this framework is completed through several stages starting with the first data collection, followed by the second stage of application design, the third stage of the four stages of program development and program implementation. Using data mining applications can help PT Cipta Niaga Semesta categorize the products it sells so that the company can predict the product inventory needed for the following month. So with the new information the company can find out what products customers want.
{"title":"PENERAPAN DATA MINING PEMASARAN PRODUK MENGGUNAKAN METODE CLUSTERING","authors":"Melladia Melladia, Dian Eka Putra, Leila Muhelni","doi":"10.37600/tekinkom.v5i1.458","DOIUrl":"https://doi.org/10.37600/tekinkom.v5i1.458","url":null,"abstract":"This study aims to build a data mining application that is able to classify products marketed by companies to find out the products needed for the following month. This application groups non-hierarchical data which is designed to divide existing data into two or more groups so that the same data can be entered into other groups. In this study, the data used is data from PT Cipta Niaga Semesta Mayora Group and the method used is clustering. Data mining is computer-based data processing to gain knowledge. By using data mining, processing sales data at PT Cipta Niaga Semesta Mayora Group becomes easier and gains useful knowledge to take steps to face competition. For this reason, the company's management foresight is needed in choosing technology to help work so that the costs incurred are proportional to the company's opinion. The development of this framework is completed through several stages starting with the first data collection, followed by the second stage of application design, the third stage of the four stages of program development and program implementation. Using data mining applications can help PT Cipta Niaga Semesta categorize the products it sells so that the company can predict the product inventory needed for the following month. So with the new information the company can find out what products customers want.","PeriodicalId":365934,"journal":{"name":"Jurnal Teknik Informasi dan Komputer (Tekinkom)","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125603740","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-30DOI: 10.37600/tekinkom.v5i1.461
Suci Mutiara, Muhammad Miftah Murod
Every social service institution definitely needs funds to carry out various service programs, one of which is raising funds for the construction of mosques or mosque renovations. Thus, there are still many mosques that raise funds by taking to the streets and asking road users, so that it can hinder the smooth flow of traffic, as well as many mosque charity boxes in every shopping center and in one shopping center there can be two to three mosque charity boxes. which exists. In this study, use the website as a research base that aims to mobility towards its use. The system that will be built will use the CodeIgniter Framework as a framework in the development of the Crowdfunding system. In this study using the prototype with the consideration that the prototype is easier to implement and has a smaller risk of failure. This application is designed using Java Programming Language, HTML5 Bootstrap, codeigniter and MYSQL database. Software testing results have been tested using the Black-Box Testing method. the result is that the menu button on the website can work properly and the website can be run on all smart phones. The results of this study are in the form of a Website-Based Mosque Fundraising Platform with the Crowdfunding Method which can accommodate donors to give alms and mosque administrators can make mosque charity fundraising either for renovation or construction.
{"title":"RANCANG BANGUN PLATFORM PENGGALANGAN DANA MASJID BERBASIS WEBSITE DENGAN METODE CROWDFUNDING","authors":"Suci Mutiara, Muhammad Miftah Murod","doi":"10.37600/tekinkom.v5i1.461","DOIUrl":"https://doi.org/10.37600/tekinkom.v5i1.461","url":null,"abstract":"Every social service institution definitely needs funds to carry out various service programs, one of which is raising funds for the construction of mosques or mosque renovations. Thus, there are still many mosques that raise funds by taking to the streets and asking road users, so that it can hinder the smooth flow of traffic, as well as many mosque charity boxes in every shopping center and in one shopping center there can be two to three mosque charity boxes. which exists. In this study, use the website as a research base that aims to mobility towards its use. The system that will be built will use the CodeIgniter Framework as a framework in the development of the Crowdfunding system. In this study using the prototype with the consideration that the prototype is easier to implement and has a smaller risk of failure. This application is designed using Java Programming Language, HTML5 Bootstrap, codeigniter and MYSQL database. Software testing results have been tested using the Black-Box Testing method. the result is that the menu button on the website can work properly and the website can be run on all smart phones. The results of this study are in the form of a Website-Based Mosque Fundraising Platform with the Crowdfunding Method which can accommodate donors to give alms and mosque administrators can make mosque charity fundraising either for renovation or construction.","PeriodicalId":365934,"journal":{"name":"Jurnal Teknik Informasi dan Komputer (Tekinkom)","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125364108","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-30DOI: 10.37600/tekinkom.v5i1.477
D. Yulianti, I. Triastomoro, Sofia Sa’idah
Attendance is an activity that is so important and cannot be separated from a teaching and learning activity to calculate and see student attendance. In this Final Project, research on the automatic attendance system is carried out through facial recognition identification (face recognition) using a webcam as a system input, then the resulting image capture results from each image will be processed through feature extraction using the LBPH (Local Binary Pattern Histogram) method and classification with the KNN (K-Nearest Neighbor) method and the help of OpenCV library-based Python software. The research in this Final Project obtained an average accuracy value in facial recognition using LBPH (Local Binary Pattern Histogram) of 93.9%, with an average FAR value of 4.66% and an average FRR value of 1.33%. For the classification of KNN (K-Nearest Neighbor) using Euclidean Distance when k = 1 obtained an accuracy of 100% with a computation time of 34 ms, at the time of k = 3 an accuracy of 98% with a computation time of 37 ms was obtained and at the time of k = 5 an accuracy of 88% with a computation time of 42 ms.
{"title":"IDENTIFIKASI PENGENALAN WAJAH UNTUK SISTEM PRESENSI MENGGUNAKAN METODE KNN (K-NEAREST NEIGHBOR)","authors":"D. Yulianti, I. Triastomoro, Sofia Sa’idah","doi":"10.37600/tekinkom.v5i1.477","DOIUrl":"https://doi.org/10.37600/tekinkom.v5i1.477","url":null,"abstract":"Attendance is an activity that is so important and cannot be separated from a teaching and learning activity to calculate and see student attendance. In this Final Project, research on the automatic attendance system is carried out through facial recognition identification (face recognition) using a webcam as a system input, then the resulting image capture results from each image will be processed through feature extraction using the LBPH (Local Binary Pattern Histogram) method and classification with the KNN (K-Nearest Neighbor) method and the help of OpenCV library-based Python software. The research in this Final Project obtained an average accuracy value in facial recognition using LBPH (Local Binary Pattern Histogram) of 93.9%, with an average FAR value of 4.66% and an average FRR value of 1.33%. For the classification of KNN (K-Nearest Neighbor) using Euclidean Distance when k = 1 obtained an accuracy of 100% with a computation time of 34 ms, at the time of k = 3 an accuracy of 98% with a computation time of 37 ms was obtained and at the time of k = 5 an accuracy of 88% with a computation time of 42 ms.","PeriodicalId":365934,"journal":{"name":"Jurnal Teknik Informasi dan Komputer (Tekinkom)","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130605694","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-30DOI: 10.37600/tekinkom.v5i1.482
Made Dwi Mahendra Putra, Sephy Lavianto, I. M. Artana
Djaje is a traditional cake business that was founded in 2017. The products that Djaje sells are various wet snacks. The initial strategy used was only offline, such as handing cakes to resellers, but as the number of competitors increased, Djaje's sales declined. This research uses method analysis STP (Segmentation, Targeting, Positioning) the data is then presented with a qualitative descriptive method. The purpose of this study was to determine the results of implementing digital marketing strategies in improving traditional cakes. The results of the implementation of the strategy implemented by adjusting the content of photos, descriptions, posts, and advertisements using STP (Segmentation, Targeting, Positioning) analysis as a basis. By utilizing various digital platforms to reach more potential consumers, Djaje managed to make cake sales increase from October 2021 by Rp. 10,000,000 per month until March 2022 reaching Rp. 25,092,500 with total sales for 6 months of Rp. 105,832,500.
{"title":"IMPLEMENTASI ANALISIS STP (SEGMENTATION, TARGETING, POSITIONING) PADA USAHA KUE TRADISIONAL DJAJE","authors":"Made Dwi Mahendra Putra, Sephy Lavianto, I. M. Artana","doi":"10.37600/tekinkom.v5i1.482","DOIUrl":"https://doi.org/10.37600/tekinkom.v5i1.482","url":null,"abstract":"Djaje is a traditional cake business that was founded in 2017. The products that Djaje sells are various wet snacks. The initial strategy used was only offline, such as handing cakes to resellers, but as the number of competitors increased, Djaje's sales declined. This research uses method analysis STP (Segmentation, Targeting, Positioning) the data is then presented with a qualitative descriptive method. The purpose of this study was to determine the results of implementing digital marketing strategies in improving traditional cakes. The results of the implementation of the strategy implemented by adjusting the content of photos, descriptions, posts, and advertisements using STP (Segmentation, Targeting, Positioning) analysis as a basis. By utilizing various digital platforms to reach more potential consumers, Djaje managed to make cake sales increase from October 2021 by Rp. 10,000,000 per month until March 2022 reaching Rp. 25,092,500 with total sales for 6 months of Rp. 105,832,500.","PeriodicalId":365934,"journal":{"name":"Jurnal Teknik Informasi dan Komputer (Tekinkom)","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115717353","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-30DOI: 10.37600/tekinkom.v5i1.512
Sahat Sonang, Arifin Tua Purba, Sarida Sirait
This study aims to overcome the problems in predicting student achievement at the Polytechnic Business Indonesia Pematangsiantar. To predict student achievement is done by applying Backpropagation algorithm and implement it into Matlab software. Backpropagation algorithm is one of the methods on artificial neural networks that is quite reliable in solving problems including prediction. In this study conducted on the object of students semester One with a lot of data samples 26 samples. The data sample is divided into two parts, 70% of the data is used as training data and 30% of the data is used as testing data. This study uses ten architectural models, namely 9-2-1, 9-3-1, 9-4-1, 9-5-1, 9-6-1, 9-7-1, 9-8-1, 9-9-1, 9-10-1, 9-11-1. Of the ten Backpropagation network architecture models implemented in predicting student achievement in Matlab software obtained the best output is 9-2-1 pattern with epoch 8149, time duration for 17 seconds, and MSE (error rate) value of 2.80 e-05 for training and MSE (error rate) of 0.1248 with accuracy of 87.5% for testing. The best architecture obtained is expected to be used as a picture by the academic Polytechnic Business Indonesia (PBI) in predicting student achievement.
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