David Gibson Nababan, Vetric Styven Silaban, Bunga Meylani, Br Surbakti, Selvina Audina Nasution, Sabda Siahaan, Universitas Negeri Medan, David Gibson
Bad credit (non-performing loans) at Bank BTN is a reason for investment decisions for the public and investors. By knowing bad credit in a company, it provides clearer information for making investments. This research was conducted to provide information about bad credit at BTN bank, which is one of the most trusted banks in Indonesia. It is hoped that this research will help the public increase their competency in how to invest through the value of bad credit or non-performing loans. This research aims to analyze the influence of bad credit on investment decisions at BTN bank. The research method used is a qualitative research method using Bank BTN financial report data regarding bad loans or non-performing loans from 2007 to 2022. This research suggests that investment decisions at Bank BTN can be based on the value of net bad loans which are still safe.
{"title":"Analysis of Bad Credit at PT. State Savings Bank (BTN)","authors":"David Gibson Nababan, Vetric Styven Silaban, Bunga Meylani, Br Surbakti, Selvina Audina Nasution, Sabda Siahaan, Universitas Negeri Medan, David Gibson","doi":"10.55927/ijba.v3i5.4155","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.4155","url":null,"abstract":"Bad credit (non-performing loans) at Bank BTN is a reason for investment decisions for the public and investors. By knowing bad credit in a company, it provides clearer information for making investments. This research was conducted to provide information about bad credit at BTN bank, which is one of the most trusted banks in Indonesia. It is hoped that this research will help the public increase their competency in how to invest through the value of bad credit or non-performing loans. This research aims to analyze the influence of bad credit on investment decisions at BTN bank. The research method used is a qualitative research method using Bank BTN financial report data regarding bad loans or non-performing loans from 2007 to 2022. This research suggests that investment decisions at Bank BTN can be based on the value of net bad loans which are still safe.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139280848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper aims to find out the nexus between financial accessibility or access to finance and poverty employing a systematic literature review approach. Two databases, Web of Science and EBSCO, were considered and 7 papers were shortlisted and reviewed using PRISMA guidelines for this study. The study finds out that there is a positive relationship between financial outreach or accessibility and reduction in poverty. But there is a thin relation between financial accessibility and reduction of poverty in urban areas. There is an empirical but bounded evidence between financial accessibility and welfare of households.
本文采用系统性文献综述方法，旨在找出金融可及性或金融获取途径与贫困之间的关系。本研究考虑了 Web of Science 和 EBSCO 这两个数据库，并根据 PRISMA 准则筛选和审查了 7 篇论文。研究发现，金融推广或可获得性与减少贫困之间存在正相关关系。但在城市地区，金融可及性与减少贫困之间的关系较弱。金融可及性与家庭福利之间存在经验证据，但证据有限。
{"title":"Does Access to Finance Alleviates Poverty: A Systematic Review","authors":"Bijendra Sharma, Akash Chaurasia","doi":"10.55927/ijba.v3i5.6560","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.6560","url":null,"abstract":"This paper aims to find out the nexus between financial accessibility or access to finance and poverty employing a systematic literature review approach. Two databases, Web of Science and EBSCO, were considered and 7 papers were shortlisted and reviewed using PRISMA guidelines for this study. The study finds out that there is a positive relationship between financial outreach or accessibility and reduction in poverty. But there is a thin relation between financial accessibility and reduction of poverty in urban areas. There is an empirical but bounded evidence between financial accessibility and welfare of households.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"216 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139289486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The emergence of internet streaming platforms has precipitated a fundamental transformation in the landscape of movie culture, transitioning it from conventional to digital formats. The advent of streaming platforms such as Netflix has significantly transformed the patterns of media consumption and the strategies employed for its promotion. Despite the novelty and appeal of this medium, particularly among younger generations, promotional strategies continue to rely on utilising content and streaming services to effectively engage customers. Content analysis is a research method employed to assess advertising strategies, with a specific emphasis on the utilisation of colour coding and cultural representation. The present study included a diverse range of advertising materials sourced from prominent streaming platforms across a span of time. This study focuses on the analysis of promotional colour schemes in order to identify recurring patterns or 'codes' associated with specific genres or topics. Furthermore, we analyse the utilisation of cultural elements in the promotional strategies employed by these platforms. These techniques have demonstrated a high level of effectiveness in effectively engaging their intended audience and enhancing awareness of the platform.
{"title":"The Digital Promotion of Japanese and Korean Movie in OTT Platform by Netflix","authors":"Daniel Susilo, Harliantara","doi":"10.55927/ijba.v3i5.6418","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.6418","url":null,"abstract":"The emergence of internet streaming platforms has precipitated a fundamental transformation in the landscape of movie culture, transitioning it from conventional to digital formats. The advent of streaming platforms such as Netflix has significantly transformed the patterns of media consumption and the strategies employed for its promotion. Despite the novelty and appeal of this medium, particularly among younger generations, promotional strategies continue to rely on utilising content and streaming services to effectively engage customers. Content analysis is a research method employed to assess advertising strategies, with a specific emphasis on the utilisation of colour coding and cultural representation. The present study included a diverse range of advertising materials sourced from prominent streaming platforms across a span of time. This study focuses on the analysis of promotional colour schemes in order to identify recurring patterns or 'codes' associated with specific genres or topics. Furthermore, we analyse the utilisation of cultural elements in the promotional strategies employed by these platforms. These techniques have demonstrated a high level of effectiveness in effectively engaging their intended audience and enhancing awareness of the platform.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139290158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Competition between marketplaces is competing to provide the best platform for online shopping. Therefore, companies need to pay attention to variable such as consumer engagement and social media marketing which attract users and influence customer loyalty so that they continue to be loyal to use their platform. his study aims to investigate the influence of consumer engagement and social media marketing on brand loyalty among Shopee app users in Surabaya. This research was conducted using a quantitative approach and involved 96 respondents as the sample. The sample was selected using purposive sampling method with snowball sampling approach. The data used consisted of primary data and secondary data. The analysis method applied is component-based structural equation modeling (SEM), using the partial least square (PLS) analysis tool with validity test, reliability test and hypothesis testing.The results of this study prove that: (1) Customer Engagement has a positive and significant effect on Brand Loyalty. (2) Social Media Marketing has a positive and significant effect on Brand Loyalty.
{"title":"The Effect of Customer Engagement and Social Media Marketing on Brand Loyalty on Shopee Application User","authors":"Setyo Febri Laksmana Putra, Rizky Dermawan","doi":"10.55927/ijba.v3i5.5719","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5719","url":null,"abstract":"Competition between marketplaces is competing to provide the best platform for online shopping. Therefore, companies need to pay attention to variable such as consumer engagement and social media marketing which attract users and influence customer loyalty so that they continue to be loyal to use their platform. his study aims to investigate the influence of consumer engagement and social media marketing on brand loyalty among Shopee app users in Surabaya. This research was conducted using a quantitative approach and involved 96 respondents as the sample. The sample was selected using purposive sampling method with snowball sampling approach. The data used consisted of primary data and secondary data. The analysis method applied is component-based structural equation modeling (SEM), using the partial least square (PLS) analysis tool with validity test, reliability test and hypothesis testing.The results of this study prove that: (1) Customer Engagement has a positive and significant effect on Brand Loyalty. (2) Social Media Marketing has a positive and significant effect on Brand Loyalty.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139304758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to offer modeling of the Accounting Information System, especially the payroll system, using the concept of the Business Process Management System. The object of this research is the online media company PT Kreasi Ngalam Media (AboutMalang.com). Currently, the system that is being used to manage employee data, calculate salaries, and generate reports still relies on manual processes. The use of a web-based employee payroll information system application is expected to provide significant assistance to companies in managing employee data, calculating salaries, and preparing reports. The research method used is qualitative, and the data collection uses primary data sources in the form of direct observation and secondary data sources from the company's payroll reports. The results of this research are in the form of a business process model based on the Business Process Model Notation (BPMN), which can improve effectiveness and efficiency, with an impact on improving the quality of the company's business processes.
本研究的目的是利用业务流程管理系统的概念，对会计信息系统，尤其是工资系统进行建模。本研究的对象是在线媒体公司 PT Kreasi Ngalam Media (AboutMalang.com)。目前，该公司用于管理员工数据、计算工资和生成报告的系统仍依赖于人工流程。使用基于网络的员工薪资信息系统应用软件有望为公司管理员工数据、计算薪资和编制报告提供重要帮助。本研究采用定性研究方法，数据收集使用直接观察形式的第一手数据来源和来自公司薪资报告的第二手数据来源。本研究的成果是基于业务流程模型符号（BPMN）的业务流程模型，该模型可以提高有效性和效率，并对提高公司业务流程的质量产生影响。
{"title":"Modeling of Accounting Information Systems in Companies Implementing the Sharing Economy Business Model","authors":"Shintiya Yulia Frantika, Kurnia Ekasari, Aang Afandi","doi":"10.55927/ijba.v3i5.5364","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5364","url":null,"abstract":"The purpose of this study is to offer modeling of the Accounting Information System, especially the payroll system, using the concept of the Business Process Management System. The object of this research is the online media company PT Kreasi Ngalam Media (AboutMalang.com). Currently, the system that is being used to manage employee data, calculate salaries, and generate reports still relies on manual processes. The use of a web-based employee payroll information system application is expected to provide significant assistance to companies in managing employee data, calculating salaries, and preparing reports. The research method used is qualitative, and the data collection uses primary data sources in the form of direct observation and secondary data sources from the company's payroll reports. The results of this research are in the form of a business process model based on the Business Process Model Notation (BPMN), which can improve effectiveness and efficiency, with an impact on improving the quality of the company's business processes.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"50 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139308168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The objective of this study is to assess the influence of knowledge sharing on employee performance via individual innovation capabilities at PPTQ Darul Fikri Sidoarjo. The research encompasses teachers from both junior high school (SMP) and senior high school (MA) levels as the target population. The sampling method utilized is non-probability sampling with a purposive approach, resulting in a total sample size of 65 respondents. The dataset comprises two types: primary data, acquired from respondent responses to questionnaires, and secondary data, sourced from PPTQ Darul Fikri Sidoarjo. Data analysis is conducted employing the Partial Least Squares (PLS) technique. The research outcomes disclose a favorable effect of knowledge sharing on employee performance through individual innovation capabilities within the context of PPTQ Darul Fikri Sidoarjo.
本研究旨在评估 PPTQ Darul Fikri Sidoarjo 公司通过个人创新能力实现知识共享对员工绩效的影响。研究对象包括初中（SMP）和高中（MA）的教师。采用的抽样方法是有目的性的非概率抽样，因此样本总数为 65 人。数据集包括两类：从受访者对问卷的答复中获得的第一手数据和从 PPTQ Darul Fikri Sidoarjo 获得的第二手数据。数据分析采用了偏最小二乘法（PLS）技术。研究结果表明，在 PPTQ Darul Fikri Sidoarjo 公司中，知识共享通过个人创新能力对员工绩效产生了有利影响。
{"title":"Influence of Knowledge Sharing on Teacher Performance through Individual Innovation Capability: A Study at PPTQ Darul Fikri Sidoarjo","authors":"Nur Bayani Anggit, Gendut Sukarno","doi":"10.55927/ijba.v3i5.5649","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5649","url":null,"abstract":"The objective of this study is to assess the influence of knowledge sharing on employee performance via individual innovation capabilities at PPTQ Darul Fikri Sidoarjo. The research encompasses teachers from both junior high school (SMP) and senior high school (MA) levels as the target population. The sampling method utilized is non-probability sampling with a purposive approach, resulting in a total sample size of 65 respondents. The dataset comprises two types: primary data, acquired from respondent responses to questionnaires, and secondary data, sourced from PPTQ Darul Fikri Sidoarjo. Data analysis is conducted employing the Partial Least Squares (PLS) technique. The research outcomes disclose a favorable effect of knowledge sharing on employee performance through individual innovation capabilities within the context of PPTQ Darul Fikri Sidoarjo.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"71 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139307765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this research is to find out how hedonic shopping value and fashion involvement influence impulse buying at the Tunjungan Plaza mall, Surabaya City. This research method is quantitative by taking a sample of 100 respondents which is determined based on the sampling technique based on guidelines according to Ghozali. The population in this study were visitors to the Tunjungan Plaza Surabaya mall. While the sample in this study was taken using convenience sampling. The sample consists of respondents who have made impulse purchases at the Tunjungan Plaza mall, Surabaya City. The data used in this study are primary data and secondary data. The analysis technique used in this research is (PLS) with validity test, reliability test and hypothesis test. The results of this study prove that: (1) Hedonic Shopping Value has a positive and significant effect on Impulse Buying. (2) Fashion Involvement has a positive and significant effect on Impulse Buying.
本研究旨在了解享乐购物价值和时尚参与如何影响泗水市 Tunjungan 广场购物中心的冲动性购买。本研究采用定量研究方法，根据 Ghozali 的指导原则确定的抽样技术，抽取 100 名受访者作为样本。研究对象为泗水 Tunjungan Plaza 购物中心的游客。本研究的样本采用便利抽样法。样本包括在泗水 Tunjungan Plaza 购物中心进行过冲动购物的受访者。本研究使用的数据包括一手数据和二手数据。本研究使用的分析技术是（PLS），包括有效性检验、可靠性检验和假设检验。研究结果证明(1) 合情合理的购物价值对冲动性购买有积极而显著的影响。(2) 时尚参与对冲动性购买有积极而显著的影响。
{"title":"The Influence of Hedonic Shopping Value and Fashion Involvement on Impulse Buying at Tunjungan Plaza Mall, Surabaya City","authors":"Muhammad Nashir Hasan, Rizky Dermawan","doi":"10.55927/ijba.v3i5.5646","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5646","url":null,"abstract":"The purpose of this research is to find out how hedonic shopping value and fashion involvement influence impulse buying at the Tunjungan Plaza mall, Surabaya City. This research method is quantitative by taking a sample of 100 respondents which is determined based on the sampling technique based on guidelines according to Ghozali. The population in this study were visitors to the Tunjungan Plaza Surabaya mall. While the sample in this study was taken using convenience sampling. The sample consists of respondents who have made impulse purchases at the Tunjungan Plaza mall, Surabaya City. The data used in this study are primary data and secondary data. The analysis technique used in this research is (PLS) with validity test, reliability test and hypothesis test. The results of this study prove that: (1) Hedonic Shopping Value has a positive and significant effect on Impulse Buying. (2) Fashion Involvement has a positive and significant effect on Impulse Buying.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"21 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139311488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Based on data from GAIKINDO (Indonesian Association of Automotive Industries) it shows a decline in sales at the Toyota Rush in 2020 and specifically at the Auto 2000 Kenjeran Branch in Surabaya. This indicates a decrease in purchasing decisions. The purpose of this study was to analyze and determine the effect of price perceptions and product quality perceptions on purchasing decisions for the Toyota Rush Car at Auto 2000 Kenjeran Surabaya Branch. This research method uses quantitative methods. The population in this study were Toyota Rush Car Buyers at the Auto 2000 Kenjeran Surabaya Branch. The sample in this study used purposive sampling and a population of 90 respondents and used the (Partial Least Square)PLS analysis tool. The results of this study are 1. Based on the results of calculations and data analysis it is known that Price Perception has a significant positive effect on Toyota Rush purchasing decisions, which means if Price Perception is in line with consumer purchasing decisions. 2. Based on the results of calculations and data analysis it is known that the Perceived Product Quality has a significant positive effect on the Toyota Rush purchasing decision, which means that if the Perceived Product Quality of the Toyota Rush increases, it will be in line with the consumer purchasing decision.
根据 GAIKINDO（印尼汽车工业协会）的数据显示，2020 年丰田拉什，特别是泗水的 Auto 2000 Kenjeran 分公司的销售额将下降。这表明购买决策的减少。本研究旨在分析和确定价格认知和产品质量认知对泗水 Auto 2000 Kenjeran 分公司丰田 Rush 汽车购买决策的影响。本研究采用定量方法。研究对象为 Auto 2000 Kenjeran Surabaya 分店的丰田 Rush Car 购买者。本研究的样本采用目的取样法，受访者人数为 90 人，并使用了（偏最小平方）PLS 分析工具。研究结果如下： 1.根据计算和数据分析结果可知，价格感知对丰田拉什的购买决策有显著的积极影响，这意味着如果价格感知与消费者的购买决策相一致，则价格感知对消费者的购买决策有显著的积极影响。2.2. 根据计算和数据分析结果可知，感知产品质量对丰田 Rush 的购买决策有显著的正向影响，这意味着如果丰田 Rush 的感知产品质量提高，则会符合消费者的购买决策。
{"title":"The Influence of Price Perceptions and Product Quality Perceptions on Toyota Rush Purchase Decisions in Auto 2000 Kenjeran Branch Surabaya","authors":"A’isy Sufyaan Alim Pamuji, Hery Pudjoprastyono","doi":"10.55927/ijba.v3i5.5518","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5518","url":null,"abstract":"Based on data from GAIKINDO (Indonesian Association of Automotive Industries) it shows a decline in sales at the Toyota Rush in 2020 and specifically at the Auto 2000 Kenjeran Branch in Surabaya. This indicates a decrease in purchasing decisions. The purpose of this study was to analyze and determine the effect of price perceptions and product quality perceptions on purchasing decisions for the Toyota Rush Car at Auto 2000 Kenjeran Surabaya Branch. This research method uses quantitative methods. The population in this study were Toyota Rush Car Buyers at the Auto 2000 Kenjeran Surabaya Branch. The sample in this study used purposive sampling and a population of 90 respondents and used the (Partial Least Square)PLS analysis tool. The results of this study are 1. Based on the results of calculations and data analysis it is known that Price Perception has a significant positive effect on Toyota Rush purchasing decisions, which means if Price Perception is in line with consumer purchasing decisions. 2. Based on the results of calculations and data analysis it is known that the Perceived Product Quality has a significant positive effect on the Toyota Rush purchasing decision, which means that if the Perceived Product Quality of the Toyota Rush increases, it will be in line with the consumer purchasing decision.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"102 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139314800","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to analyze and find out whether promotion, brand image, and service quality influence the decision to purchase Garuda Indonesia airline tickets. The approach used in this study is an approach with quantitative methods. The type of research used in this research is descriptive research. This study used the interview method using primary data obtained by distributing questionnaires as a data collection technique. The population used in this study is all consumers who have flown using the Garuda Indonesia airline. The sampling technique used in this study was a purposive sampling technique. A total of 80 respondents were taken as samples of this study based on Ferdinand's theory (2002, 48). The analysis technique in this study uses the Partial Least Square (PLS) analysis technique. The results of this study indicate that promotion (X1), brand image (X2), and service quality (X3) have a significantly positive effect on purchasing decisions (Y). This means that if variable (X) is increased, there will also be an increase in purchasing decisions (Y).
{"title":"The Effect of Promotion, Brand Image, and Service Quality on Purchasing Decisions for Garuda Indonesia Airline Tickets","authors":"Ade Ray Hidayat, Hery Pudjoprastyono","doi":"10.55927/ijba.v3i5.5395","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5395","url":null,"abstract":"This study aims to analyze and find out whether promotion, brand image, and service quality influence the decision to purchase Garuda Indonesia airline tickets. The approach used in this study is an approach with quantitative methods. The type of research used in this research is descriptive research. This study used the interview method using primary data obtained by distributing questionnaires as a data collection technique. The population used in this study is all consumers who have flown using the Garuda Indonesia airline. The sampling technique used in this study was a purposive sampling technique. A total of 80 respondents were taken as samples of this study based on Ferdinand's theory (2002, 48). The analysis technique in this study uses the Partial Least Square (PLS) analysis technique. The results of this study indicate that promotion (X1), brand image (X2), and service quality (X3) have a significantly positive effect on purchasing decisions (Y). This means that if variable (X) is increased, there will also be an increase in purchasing decisions (Y).","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139314456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Iva Khoiril Mala, Sudarmiatin, L. Wardana, Universitas Negeri Malang, Iva Khoiril, Mala Email
The aim of this research is to evaluate the most popular internet activity among Indonesian internet users, namely social networking. Social media that is currently popular among people is Instagram, Tiktok, Twittwer, Facebook, etc. This research uses quantitative methods with an explanatory research approach. The analysis technique for this research is purposive sampling. The research population is all Halal FnB MSMEs in the city of Malang and the research sample is 380 Instagram followers. Data analysis using SEM-PLS with SmartPLS 3.0. The research results show that hypotheses 1 to hypothesis 12 are that social media marketing and E-WoM have a positive and significant effect on purchasing decisions mediated by brand trust and brand image.
{"title":"The Effect of Social Media Marketing, E-WoM on Purchase Intention Mediated by Brand Image and Brand Trust: Halal Product FnB MSMEs in Malang City","authors":"Iva Khoiril Mala, Sudarmiatin, L. Wardana, Universitas Negeri Malang, Iva Khoiril, Mala Email","doi":"10.55927/ijba.v3i5.6358","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.6358","url":null,"abstract":"The aim of this research is to evaluate the most popular internet activity among Indonesian internet users, namely social networking. Social media that is currently popular among people is Instagram, Tiktok, Twittwer, Facebook, etc. This research uses quantitative methods with an explanatory research approach. The analysis technique for this research is purposive sampling. The research population is all Halal FnB MSMEs in the city of Malang and the research sample is 380 Instagram followers. Data analysis using SEM-PLS with SmartPLS 3.0. The research results show that hypotheses 1 to hypothesis 12 are that social media marketing and E-WoM have a positive and significant effect on purchasing decisions mediated by brand trust and brand image.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"29 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139314581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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