This study aims to determine the effect of Digital Marketing on Interest in Visiting Atlantis Land East Surabaya and the effect of E-WOM on Interest in Visiting Atlantis Land Surabaya. The population in this study are visitors to Atlantis Land who are over 18 years old. The sample in this study used the Ghozali formula and found 112 respondents. The method used in this study uses the GForm form. The analysis technique in this study uses PLS (Partial Least Square). The results of this study indicate that the Digital Marketing indicator variable that has the highest percentage is video content that displays all the attractions and rides of Atlantis Land Surabaya which are very interesting (X1).
{"title":"The Influence of Digital Marketing and E-WOM on Interest in Visiting Atlantis Land","authors":"Ralfael Al Hafizh Ferdiansyah, Ugy Soebiantoro","doi":"10.55927/ijba.v3i5.5438","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5438","url":null,"abstract":"This study aims to determine the effect of Digital Marketing on Interest in Visiting Atlantis Land East Surabaya and the effect of E-WOM on Interest in Visiting Atlantis Land Surabaya. The population in this study are visitors to Atlantis Land who are over 18 years old. The sample in this study used the Ghozali formula and found 112 respondents. The method used in this study uses the GForm form. The analysis technique in this study uses PLS (Partial Least Square). The results of this study indicate that the Digital Marketing indicator variable that has the highest percentage is video content that displays all the attractions and rides of Atlantis Land Surabaya which are very interesting (X1).","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"28 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139317263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the current era, people no longer spend a lot of time waiting for the manufacturing process, but prefer consume instant beverage products because they are save time but can still increase productivity. This study is anticipated to be able to examine how brand perception and product quality affect consumer buying behavior for Nescafe coffee in ready-to-drink packages. Purposive sampling is used in this quantitative data collection procedure using 104 responders as the sample size. Partial Least Square (PLS) was used in this study's data analysis method. According to the study's findings, it can be concluded that the product quality and the brand image have a significant positive effect on purchasing decisions.
{"title":"The Influence of Product Quality and Brand Image on Purchase Decisions of Nescafe Coffee in Packaging Ready to Drink in Surabaya City","authors":"Maulida Zulfania, Ugy Soebiantoro","doi":"10.55927/ijba.v3i5.5462","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5462","url":null,"abstract":"In the current era, people no longer spend a lot of time waiting for the manufacturing process, but prefer consume instant beverage products because they are save time but can still increase productivity. This study is anticipated to be able to examine how brand perception and product quality affect consumer buying behavior for Nescafe coffee in ready-to-drink packages. Purposive sampling is used in this quantitative data collection procedure using 104 responders as the sample size. Partial Least Square (PLS) was used in this study's data analysis method. According to the study's findings, it can be concluded that the product quality and the brand image have a significant positive effect on purchasing decisions.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139317047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
One of the pricing methods is dual pricing, but many consumers still find it unfair. Dual pricing is an easy and realistic strategy for increasing income for small companies or traders. This is especially true for small traders who are not yet familiar with sufficient marketing strategies. Traders in the Tourism Village of Samosir Regency currently apply double prices in trading every day because they don't have an adequate marketing strategy, especially promotions. The purpose of this study is to find out how the income of traders in five tourist villages in Samosir Regency is affected by dual prices and promotion strategies. This study uses a quantitative approach, and data is processed using SPSS. The promotion strategy does not have a significant effect on the income of traders in the Tourism Village of Samosir Regency, but dual pricing has a positive and significant effect. This shows that traders use Dual Pricing as the main strategy to increase their business revenue. However, because merchants do not have a lot of marketing knowledge and enough marketing channels to sell their goods, the promotion strategy is not very effective. However, the results of the simultaneous test show that the Dual Pricing and Promotion Strategy Variables have a significant correlation with the income of traders in the Tourism Village of Samosir Regency. In addition, this shows that although the independent variables do not have the same strong effect partially, the marketing strategy and dual pricing have a significant correlation to income.
{"title":"The Effect of Dual Pricing and Promotional Strategies on Traders Income in Tourism Villages, Samosir Regency","authors":"Nicholas Marpaung, Rudi Kristian Manurung","doi":"10.55927/ijba.v3i5.5529","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5529","url":null,"abstract":"One of the pricing methods is dual pricing, but many consumers still find it unfair. Dual pricing is an easy and realistic strategy for increasing income for small companies or traders. This is especially true for small traders who are not yet familiar with sufficient marketing strategies. Traders in the Tourism Village of Samosir Regency currently apply double prices in trading every day because they don't have an adequate marketing strategy, especially promotions. The purpose of this study is to find out how the income of traders in five tourist villages in Samosir Regency is affected by dual prices and promotion strategies. This study uses a quantitative approach, and data is processed using SPSS. The promotion strategy does not have a significant effect on the income of traders in the Tourism Village of Samosir Regency, but dual pricing has a positive and significant effect. This shows that traders use Dual Pricing as the main strategy to increase their business revenue. However, because merchants do not have a lot of marketing knowledge and enough marketing channels to sell their goods, the promotion strategy is not very effective. However, the results of the simultaneous test show that the Dual Pricing and Promotion Strategy Variables have a significant correlation with the income of traders in the Tourism Village of Samosir Regency. In addition, this shows that although the independent variables do not have the same strong effect partially, the marketing strategy and dual pricing have a significant correlation to income.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"86 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139317747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study investigates the impact of content marketing and influencer marketing on the purchase intention of Somethinc products among TikTok Gen Z users in Surabaya. The research employs quantitative methodology and smart PLS software, with 105 respondents from TikTok Indonesia users, aged 17–26, who saw product content featuring Sisca Kohl as an influencer on TikTok. The results show that content marketing has a positive influence and is significant against purchase intention, while influencer marketing has a positive influence and is significant against purchase intention.
{"title":"Influence of Content Marketing and Influencer Marketing on the Purchase Intention of Somethinc Products on TikTok Gen Z Users in Surabaya","authors":"Mila Kusuma Putri, Rizky Dermawan","doi":"10.55927/ijba.v3i5.5437","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5437","url":null,"abstract":"This study investigates the impact of content marketing and influencer marketing on the purchase intention of Somethinc products among TikTok Gen Z users in Surabaya. The research employs quantitative methodology and smart PLS software, with 105 respondents from TikTok Indonesia users, aged 17–26, who saw product content featuring Sisca Kohl as an influencer on TikTok. The results show that content marketing has a positive influence and is significant against purchase intention, while influencer marketing has a positive influence and is significant against purchase intention.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"23 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139318933","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The cryptocurrency market has grown significantly in recent years, with Bitcoin emerging as the dominant player. This research aims to investigate the relationship between cryptocurrency (Bitcoin) prices, the Indonesia Stock Exchange Composite Index (IHSG), the Federal Reserve (Fed) Rate, and the Bank Indonesia (BI) Rate with the stock prices of IDX BUMN20 companies. The study adopts a quantitative research approach, utilizing historical time-series data for the variables of interest spanning a specific period. The data will be collected from reputable financial databases and sources. Multiple regression analysis and White analysis causality tests will be employed to examine the potential influence of these factors on IDX BUMN20 stock prices. The findings from this research are expected to shed light on the interconnectedness of the cryptocurrency market with the traditional stock market in Indonesia and provide valuable insights for investors, policymakers, and market participants. Understanding these relationships can aid in risk management strategies and investment decision-making. However, it is crucial to note that the cryptocurrency market is known for its volatility and speculative nature, which may introduce unique challenges in interpreting the results. Therefore, cautious consideration and expert financial advice.
{"title":"The Influence of Cryptocurrency (Bitcoin), IHSG, Fed Rate, and BI Rate on IDX BUMN 20 Stock Prices","authors":"Royhan Agnia, Arief Bachtiar","doi":"10.55927/ijba.v3i5.5397","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5397","url":null,"abstract":"The cryptocurrency market has grown significantly in recent years, with Bitcoin emerging as the dominant player. This research aims to investigate the relationship between cryptocurrency (Bitcoin) prices, the Indonesia Stock Exchange Composite Index (IHSG), the Federal Reserve (Fed) Rate, and the Bank Indonesia (BI) Rate with the stock prices of IDX BUMN20 companies. The study adopts a quantitative research approach, utilizing historical time-series data for the variables of interest spanning a specific period. The data will be collected from reputable financial databases and sources. Multiple regression analysis and White analysis causality tests will be employed to examine the potential influence of these factors on IDX BUMN20 stock prices. The findings from this research are expected to shed light on the interconnectedness of the cryptocurrency market with the traditional stock market in Indonesia and provide valuable insights for investors, policymakers, and market participants. Understanding these relationships can aid in risk management strategies and investment decision-making. However, it is crucial to note that the cryptocurrency market is known for its volatility and speculative nature, which may introduce unique challenges in interpreting the results. Therefore, cautious consideration and expert financial advice.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"76 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139319106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The rapid growth in the number of Small and Medium Industries (IKM) cannot be avoided because the main role in determining the course of IKM is Human Resources (HR). Human resources are the main capital that determines the course of IKM because the success of a business is determined by the individuals involved in it. The purpose of this study was to determine the effect of learning organization and self-efficacy on the performance of small and medium-sized dry culinary industries in Bojonegoro. The sampling technique used was the saturated sampling technique, so the number of samples taken was 48 IKM actors in the dry culinary field at the Bojonegoro Creative Economy Center (CEC) Community. The research method used for this research is quantitative. The data analysis technique in this research uses Partial Least Square (PLS). According to the findings of the study, self-efficacy and learning organization have a significant positive impact on the performance of Bojonegoro's small and medium-sized industries in the dry culinary industry.
{"title":"The Effect of Learning Organization and Self-Efficacy on the Performance of Small and Medium Industries in the Dried Culinary Field in Bojonegoro","authors":"Luvi Ekananda Widodo, Endang Iryanti","doi":"10.55927/ijba.v3i5.5474","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5474","url":null,"abstract":"The rapid growth in the number of Small and Medium Industries (IKM) cannot be avoided because the main role in determining the course of IKM is Human Resources (HR). Human resources are the main capital that determines the course of IKM because the success of a business is determined by the individuals involved in it. The purpose of this study was to determine the effect of learning organization and self-efficacy on the performance of small and medium-sized dry culinary industries in Bojonegoro. The sampling technique used was the saturated sampling technique, so the number of samples taken was 48 IKM actors in the dry culinary field at the Bojonegoro Creative Economy Center (CEC) Community. The research method used for this research is quantitative. The data analysis technique in this research uses Partial Least Square (PLS). According to the findings of the study, self-efficacy and learning organization have a significant positive impact on the performance of Bojonegoro's small and medium-sized industries in the dry culinary industry.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139319118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Indira Takhta Marsyada Viardhillah, Hesty Prima Rini
Employee performance is a measure used to assess individual achievement because it includes various indicators to measure the quality and amount of work completed, as well as the behavior and actions of employees in carrying out their duties. Evaluation of human resource performance has an important role because it can affect the company's quality in the future. This study aims to understand the influence of Self-Efficacy, Competence, and Training on Employee Performance at PT. Petro Oxo Nusantara Gresik. This study uses a quantitative approach by taking samples from the production employees of PT. Petro Oxo Nusantara Gresik. The sampling technique used is a Saturated Sample involving 50 respondents. The data analysis method used is PLS (Partial Least Square), by conducting validity, reliability, and hypothesis testing. The findings from this study indicate that Self-Efficacy, Competence, and Training have a positive and significant impact on Employee Performance at PT. Petro Oxo Nusantara Gresik. This confirms that these factors influence employee performance in the company environment.
{"title":"The Effect of Self-Efficacy, Competence and Training on Employee Performance PT. Petro Oxo Nusantara Gresik","authors":"Indira Takhta Marsyada Viardhillah, Hesty Prima Rini","doi":"10.55927/ijba.v3i5.5464","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5464","url":null,"abstract":"Employee performance is a measure used to assess individual achievement because it includes various indicators to measure the quality and amount of work completed, as well as the behavior and actions of employees in carrying out their duties. Evaluation of human resource performance has an important role because it can affect the company's quality in the future. This study aims to understand the influence of Self-Efficacy, Competence, and Training on Employee Performance at PT. Petro Oxo Nusantara Gresik. This study uses a quantitative approach by taking samples from the production employees of PT. Petro Oxo Nusantara Gresik. The sampling technique used is a Saturated Sample involving 50 respondents. The data analysis method used is PLS (Partial Least Square), by conducting validity, reliability, and hypothesis testing. The findings from this study indicate that Self-Efficacy, Competence, and Training have a positive and significant impact on Employee Performance at PT. Petro Oxo Nusantara Gresik. This confirms that these factors influence employee performance in the company environment.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139319238","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study was to analyze the effect of workload, work discipline, and k3(occupational health and safety) on the performance of employees of PT. Karya Indra Bagus Jaya. This research method uses quantitative research where the dependent variable is employee performance and the independent variables in this study are workload, work disciplinel and and k3(keselamatan dan kesehatan kerja). The number of samples taken was 50 people. Sampling used saturated sampling method. The analysis technique uses the partial least squares (PLS) method. The results of this research analysis show that: 1) workload has an effect on the performance of employees of PT. Karya Indra Bagus Jaya, 2) work discipline has an effect on the performance of employees of PT. Karya Indra Bagus Jaya, 3) occupational safety and health affect the performance of employees of PT. Karya Indra Bagus Jaya.
{"title":"Employee Performance Analysis of PT. Karya Indra Bagus Jaya","authors":"Amelia Oktavia Ardi Saputri, Sulastri Irbayuni","doi":"10.55927/ijba.v3i5.5461","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5461","url":null,"abstract":"The purpose of this study was to analyze the effect of workload, work discipline, and k3(occupational health and safety) on the performance of employees of PT. Karya Indra Bagus Jaya. This research method uses quantitative research where the dependent variable is employee performance and the independent variables in this study are workload, work disciplinel and and k3(keselamatan dan kesehatan kerja). The number of samples taken was 50 people. Sampling used saturated sampling method. The analysis technique uses the partial least squares (PLS) method. The results of this research analysis show that: 1) workload has an effect on the performance of employees of PT. Karya Indra Bagus Jaya, 2) work discipline has an effect on the performance of employees of PT. Karya Indra Bagus Jaya, 3) occupational safety and health affect the performance of employees of PT. Karya Indra Bagus Jaya.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"93 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139319221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This thesis was inspired by a workplace that often set unrealistically high standards for its workers without taking into account any of the elements that may be influencing their performance. Competence, Work Discipline, and Work Environment were also considered as important aspects that influenced performance in order to boost output. Employee performance was the dependent variable in this quantitative study conducted in the Sub-Districts of Jakarta Special Capital Region to test hypotheses about the influence of three independent factors (work environment, competence, and work discipline). SmartPLS 4 was used for data management on a sample size of 82 workers. The author concludes that (1) there is a favorable and substantial relationship between the work environment and work discipline. Employee performance was positively and significantly impacted by the work environment. The relationship between competence and discipline at work was a good one. A favorable and statistically significant correlation was found between employee performance and competence. Five) Workplace rules and regulations improved worker output. There was a favorable, albeit not statistically significant, relationship between work environment and employee performance. Competence positively impacted employee performance through work discipline, although the effect was not statistically significant.
{"title":"The Effect of Work Environment and Job Competence on the Performance of Public Facility and Infrastructure Handling Employees (PPSU) with Work Discipline as an Intervening Variable in Sub-Districts of Jakarta Special Capital Region","authors":"Lulu Hayati Addiyar, M. A. Iqbal","doi":"10.55927/ijba.v3i5.5387","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5387","url":null,"abstract":"This thesis was inspired by a workplace that often set unrealistically high standards for its workers without taking into account any of the elements that may be influencing their performance. Competence, Work Discipline, and Work Environment were also considered as important aspects that influenced performance in order to boost output. Employee performance was the dependent variable in this quantitative study conducted in the Sub-Districts of Jakarta Special Capital Region to test hypotheses about the influence of three independent factors (work environment, competence, and work discipline). SmartPLS 4 was used for data management on a sample size of 82 workers. The author concludes that (1) there is a favorable and substantial relationship between the work environment and work discipline. Employee performance was positively and significantly impacted by the work environment. The relationship between competence and discipline at work was a good one. A favorable and statistically significant correlation was found between employee performance and competence. Five) Workplace rules and regulations improved worker output. There was a favorable, albeit not statistically significant, relationship between work environment and employee performance. Competence positively impacted employee performance through work discipline, although the effect was not statistically significant.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139318858","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this research is to obtain some information and analyze the influence of service quality on consumer loyalty with consumer satisfaction as a moderation variable in Banyuwangi coffee shops. The population in this study is all consumers who make purchases at least twice at the Teapot Coffee Shop. The sample in this study required 91 respondents. The sample criteria needed are consumers who have made a purchase at least twice and are 17 years old and over. Sampling using purposive sampling technique. Respondent data was collected from questionnaires directly. Data analysis techniques using PLS-based SEM (Structural Equation Modeling) (Partial Least Square) with the help of smart PLS applications. The results of this study show that Service Quality has a positive and significant effect on Consumer Loyalty at Teko Banyuwangi Coffee shop. Meanwhile, Consumer Satisfaction has a positive and insignificant influence on Consumer Loyalty of Teko Banyuwangi Coffee Shop.
本研究的目的是获取一些信息，并分析以消费者满意度为调节变量的服务质量对班佑万吉咖啡店消费者忠诚度的影响。本研究的研究对象是在茶壶咖啡店至少消费两次的所有消费者。本研究的样本需要 91 名受访者。所需的样本标准是至少购买过两次且年龄在 17 岁及以上的消费者。使用目的性抽样技术进行抽样。直接从问卷中收集受访者数据。在智能 PLS 应用程序的帮助下，使用基于 PLS 的 SEM（结构方程建模）（偏最小二乘法）进行数据分析。 研究结果表明，服务质量对 Teko Banyuwangi 咖啡店的消费者忠诚度有积极而显著的影响。同时，消费者满意度对 Teko Banyuwangi 咖啡店的消费者忠诚度具有积极而不显著的影响。
{"title":"The Effect of Service Quality on Consumer Loyalty with Consumer Satisfaction as a Moderation Variable at Banyuwangi Kopiteko Shop","authors":"Moh. Fajar Firmansyah, Nuruni Ika Kusuma W","doi":"10.55927/ijba.v3i5.5389","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5389","url":null,"abstract":"The purpose of this research is to obtain some information and analyze the influence of service quality on consumer loyalty with consumer satisfaction as a moderation variable in Banyuwangi coffee shops. The population in this study is all consumers who make purchases at least twice at the Teapot Coffee Shop. The sample in this study required 91 respondents. The sample criteria needed are consumers who have made a purchase at least twice and are 17 years old and over. Sampling using purposive sampling technique. Respondent data was collected from questionnaires directly. Data analysis techniques using PLS-based SEM (Structural Equation Modeling) (Partial Least Square) with the help of smart PLS applications. The results of this study show that Service Quality has a positive and significant effect on Consumer Loyalty at Teko Banyuwangi Coffee shop. Meanwhile, Consumer Satisfaction has a positive and insignificant influence on Consumer Loyalty of Teko Banyuwangi Coffee Shop.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"25 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139318972","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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