This study aims to analyze and find out whether promotion, brand image, and service quality influence the decision to purchase Garuda Indonesia airline tickets. The approach used in this study is an approach with quantitative methods. The type of research used in this research is descriptive research. This study used the interview method using primary data obtained by distributing questionnaires as a data collection technique. The population used in this study is all consumers who have flown using the Garuda Indonesia airline. The sampling technique used in this study was a purposive sampling technique. A total of 80 respondents were taken as samples of this study based on Ferdinand's theory (2002, 48). The analysis technique in this study uses the Partial Least Square (PLS) analysis technique. The results of this study indicate that promotion (X1), brand image (X2), and service quality (X3) have a significantly positive effect on purchasing decisions (Y). This means that if variable (X) is increased, there will also be an increase in purchasing decisions (Y).
{"title":"The Effect of Promotion, Brand Image, and Service Quality on Purchasing Decisions for Garuda Indonesia Airline Tickets","authors":"Ade Ray Hidayat, Hery Pudjoprastyono","doi":"10.55927/ijba.v3i5.5395","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5395","url":null,"abstract":"This study aims to analyze and find out whether promotion, brand image, and service quality influence the decision to purchase Garuda Indonesia airline tickets. The approach used in this study is an approach with quantitative methods. The type of research used in this research is descriptive research. This study used the interview method using primary data obtained by distributing questionnaires as a data collection technique. The population used in this study is all consumers who have flown using the Garuda Indonesia airline. The sampling technique used in this study was a purposive sampling technique. A total of 80 respondents were taken as samples of this study based on Ferdinand's theory (2002, 48). The analysis technique in this study uses the Partial Least Square (PLS) analysis technique. The results of this study indicate that promotion (X1), brand image (X2), and service quality (X3) have a significantly positive effect on purchasing decisions (Y). This means that if variable (X) is increased, there will also be an increase in purchasing decisions (Y).","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139314456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Muhammad Arfani Zaidan, M. Innayah, Naelati Tubastuvi, Arini Hidayah
This study aims to determine the effect of board diversity and corporate governance on corporate social responsibility in consumer non-cyclical companies listed on the Indonesia Stock Exchange. This study uses a purposive sampling method in the consumer non-cyclical companies listed on the Indonesia Stock Exchange, which generated 80 companies or 259 company-year observations during 2019-2021. Testing the research hypothesis in this study using panel data regression model analysis. The analysis techniques carried out in this study are descriptive statistical tests (heteroscedasticity test and autocorrelation test) and hypothesis testing. Based on the results of the three preliminary tests in determining the panel data regression model, this study uses a fixed effect regression model to test the relationship between variables in the regression model. The analysis results prove that gender diversity of directors and audit committees has a positive effect on corporate social responsibility. Meanwhile, the educational background of directors and independent commissioners has no effect on corporate social responsibility. In addition, the nationality diversity of directors has a negative effect on corporate social responsibility.
{"title":"Corporate Social Responsibility Practise in Indonesia: The Role of Board Diversity and Corporate Governance","authors":"Muhammad Arfani Zaidan, M. Innayah, Naelati Tubastuvi, Arini Hidayah","doi":"10.55927/ijba.v3i5.5434","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5434","url":null,"abstract":"This study aims to determine the effect of board diversity and corporate governance on corporate social responsibility in consumer non-cyclical companies listed on the Indonesia Stock Exchange. This study uses a purposive sampling method in the consumer non-cyclical companies listed on the Indonesia Stock Exchange, which generated 80 companies or 259 company-year observations during 2019-2021. Testing the research hypothesis in this study using panel data regression model analysis. The analysis techniques carried out in this study are descriptive statistical tests (heteroscedasticity test and autocorrelation test) and hypothesis testing. Based on the results of the three preliminary tests in determining the panel data regression model, this study uses a fixed effect regression model to test the relationship between variables in the regression model. The analysis results prove that gender diversity of directors and audit committees has a positive effect on corporate social responsibility. Meanwhile, the educational background of directors and independent commissioners has no effect on corporate social responsibility. In addition, the nationality diversity of directors has a negative effect on corporate social responsibility.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139315201","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article aims to provide an explanation of scientific articles the results that have been by providing a qualitative graphical picture. An organized literature review is a component of the research methodology used in this scientific article. During the literature review, a number of relevant scientific articles are selected, excavated, and reviewed. The size of the study was determined by scores using the PICO framework (population/problem, intervention, comparison). The three scientific articles that support this article provide an illustration that the existing implementation of the findings of the above article is true even though only a few articles provide a finding that is directly related to the relationship of this article result. This article provides a treasure and additional reference for other researchers and for future development can be done.
{"title":"Systematic Literature Review: Implementation of Talent Management for Crewing in Shipping Companies to Organizational Sustainability","authors":"W. Febrian, Indra Sani","doi":"10.55927/ijba.v3i5.5792","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5792","url":null,"abstract":"This article aims to provide an explanation of scientific articles the results that have been by providing a qualitative graphical picture. An organized literature review is a component of the research methodology used in this scientific article. During the literature review, a number of relevant scientific articles are selected, excavated, and reviewed. The size of the study was determined by scores using the PICO framework (population/problem, intervention, comparison). The three scientific articles that support this article provide an illustration that the existing implementation of the findings of the above article is true even though only a few articles provide a finding that is directly related to the relationship of this article result. This article provides a treasure and additional reference for other researchers and for future development can be done.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139315205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dyandra Viorica Ivonilenia, M. Innayah, Naelati Tubastuvi, Hengky Widhiandono
This research aims to examine the effect of political connections and women directors on company value with financial performance as a mediating variable. The sampling technique used in this study was purposive sampling. The analysis technique used in this study was multiple linear regression analysis. The results of this study showed that political connections and women directors have a positive effect on financial performance. However, the result showed that political connections and women directors have no effect on company value. Then, the result also showed that financial performance has a positive effect on company value. The results of the mediation test using the Sobel test showed that financial performance is able to mediate the relationship between political connections and company value, while financial performance does not mediate women directors and company value.
{"title":"The Effect of Political Connection and Women Directors on Company Value with Financial Performance as a Mediating Variable","authors":"Dyandra Viorica Ivonilenia, M. Innayah, Naelati Tubastuvi, Hengky Widhiandono","doi":"10.55927/ijba.v3i5.5630","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5630","url":null,"abstract":"This research aims to examine the effect of political connections and women directors on company value with financial performance as a mediating variable. The sampling technique used in this study was purposive sampling. The analysis technique used in this study was multiple linear regression analysis. The results of this study showed that political connections and women directors have a positive effect on financial performance. However, the result showed that political connections and women directors have no effect on company value. Then, the result also showed that financial performance has a positive effect on company value. The results of the mediation test using the Sobel test showed that financial performance is able to mediate the relationship between political connections and company value, while financial performance does not mediate women directors and company value.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"34 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139315069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Investment decisions, aimed at securing long-term gains, are shaped by rational and irrational attitudes in capital allocation. Financial literacy gauges the rational stance, while behavioral finance dissects irrational inclinations. Behvioral finance includes overcondience bias, herding bia and loss aversion bias. This study scrutinizes how financial literacy, overconfidence bias, herding bias, and loss aversion bias sway investment choices for young Java Island investors. Simple random sampling is used, analyzed via Partial Least Square. Results indicate financial literacy lacks significant impact. Overconfidence boosts decisions, while high herding bias hampers them. Loss aversion bias, however, holds no sway on Java Island investors' decisions.
{"title":"The Impact of Financial Literacy, Overconfidence Bias, Herding Bias and Loss Aversion Bias on Investment Decision","authors":"Rafandito Mahendra Nugraha Prayudi, Eko Purwanto","doi":"10.55927/ijba.v3i5.5715","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5715","url":null,"abstract":"Investment decisions, aimed at securing long-term gains, are shaped by rational and irrational attitudes in capital allocation. Financial literacy gauges the rational stance, while behavioral finance dissects irrational inclinations. Behvioral finance includes overcondience bias, herding bia and loss aversion bias. This study scrutinizes how financial literacy, overconfidence bias, herding bias, and loss aversion bias sway investment choices for young Java Island investors. Simple random sampling is used, analyzed via Partial Least Square. Results indicate financial literacy lacks significant impact. Overconfidence boosts decisions, while high herding bias hampers them. Loss aversion bias, however, holds no sway on Java Island investors' decisions.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"24 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139315249","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to explore the impact of celebrity endorser and electronic word of mouth (e-WOM) on consumer trust levels towards the Shopee brand in Surabaya city. The research method used is quantitative, involving 80 respondents selected through nonprobability sampling technique using purposive sampling method. The respondents consist of active users of Shopee marketplace aged between 15 and 40 years old. Data collection in this research involves both primary and secondary data. The analysis technique used is Partial Least Squares (PLS) with validity, reliability, and hypothesis testing. The results of the research indicate that: (1) the use of celebrity endorser has a positive and significant impact on brand trust, and (2) electronic word of mouth (e-WOM) has a positive and significant impact on brand trust.
{"title":"The Influence of Celebrity Endorsers and Electronic Word of Mouth (E-Wom) on Shopee Brand Trust","authors":"Dean Farrell Rayhan, Rizky Dermawan","doi":"10.55927/ijba.v3i5.5653","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5653","url":null,"abstract":"This research aims to explore the impact of celebrity endorser and electronic word of mouth (e-WOM) on consumer trust levels towards the Shopee brand in Surabaya city. The research method used is quantitative, involving 80 respondents selected through nonprobability sampling technique using purposive sampling method. The respondents consist of active users of Shopee marketplace aged between 15 and 40 years old. Data collection in this research involves both primary and secondary data. The analysis technique used is Partial Least Squares (PLS) with validity, reliability, and hypothesis testing. The results of the research indicate that: (1) the use of celebrity endorser has a positive and significant impact on brand trust, and (2) electronic word of mouth (e-WOM) has a positive and significant impact on brand trust.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"20 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139315266","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research connects the Consumer Culture Theory (CCT) perspective with the Service-Dominant Logic (S-D Logic) theory to show how to deeply understand brands through the eyes of consumers and the co-creation of brand culture to create value. The research method used is qualitative with ethnographic research design and in-depth interviews with key informants and the data analysis process using NVIVO 12 Plus to get comprehensive results. The final result of this study found the right model concept in implementing value co-creation hierarchically to support the sustainable growth of the Gibson Guitar brand.
本研究将消费者文化理论（CCT）视角与服务主导逻辑（S-D Logic）理论联系起来，说明如何通过消费者的眼睛深入理解品牌，以及如何共同创造品牌文化以创造价值。本研究采用定性研究方法，通过人种学研究设计和对关键信息提供者的深入访谈，并使用 NVIVO 12 Plus 进行数据分析，以获得全面的结果。本研究的最终结果为分层实施价值共创找到了正确的模式概念，以支持吉布森吉他品牌的可持续增长。
{"title":"Hierarchical Concept to Build Value Co-Creation Gibson Guitar Community in Indonesia","authors":"Mario Saskara Pasamalangi, Mas Wahyu Wibowo","doi":"10.55927/ijba.v3i5.5572","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5572","url":null,"abstract":"This research connects the Consumer Culture Theory (CCT) perspective with the Service-Dominant Logic (S-D Logic) theory to show how to deeply understand brands through the eyes of consumers and the co-creation of brand culture to create value. The research method used is qualitative with ethnographic research design and in-depth interviews with key informants and the data analysis process using NVIVO 12 Plus to get comprehensive results. The final result of this study found the right model concept in implementing value co-creation hierarchically to support the sustainable growth of the Gibson Guitar brand.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139316928","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to analyze and identify the influence of perception about ease of use and the influence of promotion on the interest of the people of Surabaya to use OVO e-wallet. This research is quantitative by using questionnaires as a data collection tool. The number of respondents involved in this study was 110 people. The questionnaire is created through Google Form for ease of dissemination. The sampling technique used is purposive sampling where respondents are determined selectively based on certain criteria according to the research objectives. The respondents involved in this study are residents of Surabaya City who live in Surabaya and understand and know about OVO e-wallet. The analysis technique used in this study uses SmartPLS with validity tests, reliability tests and hypothesis tests. Research shows that perceived ease of use and promotion have a positive and significant effect on interest in using. In other words, the higher the perception of ease of use and promotion, the higher the interest in using.
本研究的目的是分析和确定易用性认知和推广对泗水人使用 OVO 电子钱包兴趣的影响。本研究采用问卷调查作为数据收集工具，进行定量研究。参与本研究的受访者人数为 110 人。问卷通过谷歌表格制作，便于传播。所使用的抽样技术是目的性抽样，即根据研究目标的某些标准有选择地确定受访者。参与本研究的受访者为泗水市居民，他们居住在泗水，了解并知道 OVO 电子钱包。本研究采用的分析技术是 SmartPLS，包括有效性检验、可靠性检验和假设检验。研究表明，感知易用性和推广对使用兴趣有积极和显著的影响。换句话说，对易用性和推广的感知越高，使用兴趣就越高。
{"title":"The Influence of Perceived Ease of Use and Promotion on Interest in Using OVO E-Wallet in Surabaya City","authors":"Zayyan Hisyam Pradana, Siti Aminah","doi":"10.55927/ijba.v3i5.5657","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5657","url":null,"abstract":"The purpose of this study is to analyze and identify the influence of perception about ease of use and the influence of promotion on the interest of the people of Surabaya to use OVO e-wallet. This research is quantitative by using questionnaires as a data collection tool. The number of respondents involved in this study was 110 people. The questionnaire is created through Google Form for ease of dissemination. The sampling technique used is purposive sampling where respondents are determined selectively based on certain criteria according to the research objectives. The respondents involved in this study are residents of Surabaya City who live in Surabaya and understand and know about OVO e-wallet. The analysis technique used in this study uses SmartPLS with validity tests, reliability tests and hypothesis tests. Research shows that perceived ease of use and promotion have a positive and significant effect on interest in using. In other words, the higher the perception of ease of use and promotion, the higher the interest in using.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"98 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139316987","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Competition in the business world makes every company must keep up with changes that occur, especially in the management of existing human resources. An important component of any business is its human resources. This research was conducted to find out (1) whether there is an effect of technical competency on performance, and (2) whether there is an effect of certification training on employee performance at PT Petrokopindo Cipta Selaras. The population and sample of this study amounted to 46 technicians. The research method used is quantitative, collecting data by distributing questionnaires directly to the respondents. The application of data analysis is Partial Least Square (PLS) with an ordinal measurement scale through a Likert scale. The result of this study is that technical competence does not affect employee performance, while the certification training affects the performance of employees at PT. Petrokopindo Cipta Selaras.
{"title":"The Effect of Technical Competence and Certification Training on Employee Performance at PT. Petrokopindo Cipta Selaras","authors":"Ela Wahyu Diyanti, Ika Korika Swasti","doi":"10.55927/ijba.v3i5.5603","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5603","url":null,"abstract":"Competition in the business world makes every company must keep up with changes that occur, especially in the management of existing human resources. An important component of any business is its human resources. This research was conducted to find out (1) whether there is an effect of technical competency on performance, and (2) whether there is an effect of certification training on employee performance at PT Petrokopindo Cipta Selaras. The population and sample of this study amounted to 46 technicians. The research method used is quantitative, collecting data by distributing questionnaires directly to the respondents. The application of data analysis is Partial Least Square (PLS) with an ordinal measurement scale through a Likert scale. The result of this study is that technical competence does not affect employee performance, while the certification training affects the performance of employees at PT. Petrokopindo Cipta Selaras.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"23 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139316496","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to analyze the role of traditional marketing in the influence of the marketing mix on awareness of traditional food products lepet. The population of this study consisted of consumers from several JABODETABEK areas, with a sample size of 288 people. The data analysis method uses the Structural Equation Model-Partial Least Square (SEM-PLS). The results found that the marketing mix and traditional marketing have an impact on awareness of traditional food lepet products. Product variants, price perception, information delivery, and moderated price perception are variants that are able to encourage consumers to know the product directly. However, other marketing mixes variable are not able to encourage product awareness.
{"title":"The Impact of Traditional Marketing and Marketing Mix on Traditional Lepet Food","authors":"Lenia, Didik J. Rachbini","doi":"10.55927/ijba.v3i5.5478","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5478","url":null,"abstract":"This study aims to analyze the role of traditional marketing in the influence of the marketing mix on awareness of traditional food products lepet. The population of this study consisted of consumers from several JABODETABEK areas, with a sample size of 288 people. The data analysis method uses the Structural Equation Model-Partial Least Square (SEM-PLS). The results found that the marketing mix and traditional marketing have an impact on awareness of traditional food lepet products. Product variants, price perception, information delivery, and moderated price perception are variants that are able to encourage consumers to know the product directly. However, other marketing mixes variable are not able to encourage product awareness.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"11 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139316635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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