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Challenges Specific to Freemium and Two-Sided Markets 免费模式和双边市场特有的挑战
Pub Date : 2011-12-04 DOI: 10.2139/ssrn.1968307
Nicolas Pujol
This paper draws concepts from the book The Mind Share Market: The Power of an Alternative Currency, by the same author. It expands the foundational definition of its predecessor "Freemium: Attributes of an Emerging Business Model" and focuses on the challenges of the model while introducing mitigation strategies.
本文借鉴了同一作者的著作《心智份额市场:替代货币的力量》中的概念。它扩展了其前身“免费增值:新兴商业模式的属性”的基本定义,并在介绍缓解策略的同时重点关注该模式的挑战。
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引用次数: 0
Using a Dual-Sourcing Option in the Presence of Asymmetric Information about Supplier Reliability: Competition vs. Diversification 供应商可靠性信息不对称下的双源选择:竞争与多元化
Pub Date : 2011-09-05 DOI: 10.2139/ssrn.1275110
Zhibin (Ben) Yang, Goker Aydin, V. Babich, D. Beil
We study a buyer's strategic use of a dual-sourcing option when facing suppliers possessing private information about their disruption likelihood. We solve for the buyer's optimal procurement contract. We show that the optimal contract can be interpreted as the buyer choosing between diversification and competition benefits. Better information increases diversification benefits and decreases competition benefits. Therefore, with better information the buyer is more inclined to diversify. Moreover, better information may increase or decrease the value of the dual-sourcing option, depending on the buyer's unit revenue: for large revenue, the buyer uses the dual sourcing option for diversification, the benefits of which increase with information; for small revenue, the buyer uses the dual sourcing option for competition, the benefits of which decrease with information. Surprisingly, as the reliability of the entire supply base decreases, the buyer may stop diversifying under asymmetric information (to leverage competition), whereas it would never do so under symmetric information. Finally, we analyze the effect of codependence between supply disruptions. We find that lower codependence leads the buyer to rely less on competition. Because competition keeps the information costs in check, a reduction in supplier codependence increases the buyer's value of information. Therefore, strategic actions to reduce codependence between supplier disruptions should not be seen as a substitute for learning about suppliers' reliabilities.
我们研究了当面对拥有关于其中断可能性的私人信息的供应商时,买方对双重采购选择的战略使用。求解买方的最优采购合同。我们证明最优契约可以解释为买方在多样化和竞争利益之间的选择。更好的信息增加了多元化效益,降低了竞争效益。因此,有了更好的信息,买家更倾向于多样化。此外,更好的信息可能会增加或减少双源选择的价值,这取决于买方的单位收入:对于大收入,买方使用双源选择来实现多元化,其收益随着信息的增加而增加;对于小收益,买方采用双源竞争,其收益随着信息的增加而降低。令人惊讶的是,随着整个供应基础的可靠性下降,在不对称信息下,买方可能会停止多样化(以利用竞争),而在对称信息下,它永远不会这样做。最后,我们分析了供应中断之间相互依赖的影响。我们发现,较低的相互依赖会导致买方对竞争的依赖减少。因为竞争使信息成本受到控制,供应商相互依赖的减少增加了买方的信息价值。因此,减少供应商中断之间相互依赖的战略行动不应被视为了解供应商可靠性的替代品。
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引用次数: 168
Mass Customization: A Strategy for Customer-Centric Enterprises - A Review of the Strategic Capabilities to Make Mass Customization Work 大规模定制:以客户为中心的企业战略——大规模定制战略能力述评
Pub Date : 2010-12-06 DOI: 10.2139/ssrn.1720785
F. Piller
Over the last decade, mass customization has emerged as an effective approach to customer centricity, i.e. to regard customers as individuals, to proactively develop products and services according to the individual customer’s preferences, and to efficiently produce and distribute these offerings. In other words, the goal of mass customization is to efficiently provide customers what they want, when they want it. This paper discusses the background of mass customization and its underlying fundamental capabilities: solution space definition, the design of robust processes, and choice navigation.
在过去的十年里,大规模定制已经成为一种以客户为中心的有效方法,即将客户视为个体,根据个体客户的偏好主动开发产品和服务,并有效地生产和分销这些产品和服务。换句话说,大规模定制的目标是在客户需要的时候有效地为他们提供他们想要的东西。本文讨论了大规模定制的背景及其潜在的基本能力:解决方案空间定义、稳健流程设计和选择导航。
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引用次数: 4
Design Outsourcing in a Differentiated Product Market: The Role of Bargaining and Scope Economies 差异化产品市场中的设计外包:议价和范围经济的作用
Pub Date : 2010-09-13 DOI: 10.2139/ssrn.2986185
Q. Feng, Lauren Xiaoyuan Lu
In the electronics industry and beyond, original design manufacturers (ODMs) provide a full spectrum of services, ranging from design and development to manufacturing, to original equipment manufacturers (OEMs). Through resource pooling, ODMs benefit from scope economies when designing different products for multiple OEMs. Such design outsourcing practices, however, stir concerns that it may dilute product differentiation and subsequently intensify market competition. To examine the strategic impact of design outsourcing, we develop a game-theoretical model with a single ODM and two competing OEMs. The ODM has two divisions to serve the OEMs separately. The OEMs engage in a differentiated price competition over the Hotelling Line with product locations endogenously chosen by the parties who design the products. A wholesale-price contract is negotiated bilaterally between an ODM division and her OEM customer, and design outsourcing may reduce an OEM’s bargaining power. We compare two scenarios: (1)The ODM divisions establish dedicated resources and act as independent profit maximizers; (2)The ODM divisions cooperate through resource pooling and benefit from scope economies in both design and manufacturing. Our results highlight the role of bargaining in shaping the OEMs’ design sourcing decisions. In particular, whether the OEMs outsource design in equilibrium critically depends on the degree of asymmetry between their bargaining powers vis-a-vis the ODM. With similar bargaining power, the OEMs are more likely to outsource when they become stronger relative to the ODM. With significantly different bargaining power, surprisingly, the strong OEM tends to insource while the weak one tends to outsource. Scope economies may induce the ODM to decrease product differentiation between the products she designs for her OEM customers, and this tendency increases as the OEMs’ bargaining power strengthens. Ceding bargaining power, therefore, can be used by an OEM as an incentive lever to influence the ODM’s design decisions.
在电子行业及其他行业,原始设计制造商(odm)提供全方位的服务,从设计和开发到制造,再到原始设备制造商(oem)。通过资源池,odm在为多个oem设计不同的产品时可以从范围经济中获益。然而,这种设计外包的做法引发了人们的担忧,即它可能会淡化产品的差异化,从而加剧市场竞争。为了检验设计外包的战略影响,我们建立了一个包含单个ODM和两个竞争oem的博弈论模型。ODM有两个部门分别为oem服务。原始设备制造商在酒店线上进行差异化价格竞争,产品位置由产品设计方内生选择。批发价格合同是ODM部门与其OEM客户之间的双边谈判,设计外包可能会降低OEM的议价能力。我们比较了两种情景:(1)ODM部门建立专用资源并作为独立的利润最大化者;(2) ODM部门通过资源池进行合作,并从设计和制造的范围经济中受益。我们的研究结果强调了议价在oem设计采购决策中的作用。特别是,原始设备制造商是否在均衡状态下外包设计,关键取决于他们与原始设备制造商之间议价能力的不对称程度。拥有类似议价能力的原始设备制造商,当他们相对于原始设备制造商变得更强大时,更有可能外包。在议价能力显著不同的情况下,令人惊讶的是,实力强的OEM倾向于内包,实力弱的OEM倾向于外包。范围经济可能导致ODM减少其为OEM客户设计的产品之间的产品差异,并且随着OEM议价能力的增强,这种趋势会增加。因此,OEM可以将放弃议价能力作为一种激励杠杆来影响ODM的设计决策。
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引用次数: 9
Business Strategy and Firm Reorganization: Role of Changing Environmental Standards, Sustainable Business Initiatives, and Global Market Conditions 商业战略与企业重组:变化的环境标准、可持续商业计划和全球市场条件的作用
Pub Date : 2009-06-07 DOI: 10.2139/ssrn.1415848
Vivek Ghosal
My study is framed against the backdrop of increasingly stringent environmental demands on the pulp and paper industry to reduce water and air pollution, and the changing global market conditions. I first present an observation-based analysis conducted by visiting selected paper mills in Finland, the US, Germany and Sweden. Interesting differences and similarities emerge. Some of the observed differences lie in their focus on achieving incremental efficiency gains from better management of production processes, inventories, supply-chain, product distribution and timing of modernization investments such as information technology. In the second part of the paper I present evidence on firms' productivity paths and the heterogeneity in productivity among relatively similar firms, and selected evidence of firms' investments in specific areas and how these affected productivity. My findings have implications for organizational behavior and business strategies employed by firms to improve their performance and productivity under changing environmental standards and market conditions. Copyright © 2013 John Wiley & Sons, Ltd and ERP Environment
我的研究是在纸浆和造纸行业日益严格的环境要求的背景下进行的,以减少水和空气污染,以及不断变化的全球市场条件。我首先提出了一个基于观察的分析,通过访问芬兰,美国,德国和瑞典的选定造纸厂进行。有趣的差异和相似之处出现了。观察到的一些差异在于,它们注重通过更好地管理生产过程、库存、供应链、产品分销和信息技术等现代化投资的时机来实现效率的增加。在本文的第二部分,我提供了关于企业生产率路径和相对相似的企业之间生产率异质性的证据,并选择了企业在特定领域的投资以及这些投资如何影响生产率的证据。我的研究结果对企业在不断变化的环境标准和市场条件下提高绩效和生产力所采用的组织行为和商业战略具有启示意义。版权所有©2013 John Wiley & Sons, Ltd和ERP Environment
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引用次数: 16
Effects of Business Environment on Operations Strategy: An Empirical Study of Retail Firms in China 商业环境对经营战略的影响:基于中国零售企业的实证研究
Pub Date : 2009-04-22 DOI: 10.2139/ssrn.1393333
Wantao Yu, R. Ramanathan
The impacts of business environmental factors on operations strategy choices in a manufacturing context have been heavily researched. However, how managers of service firms in developing countries such as China develop operations strategy has yet to receive any significant attention among researchers. Drawing on the manufacturing literature, we examine, in the Chinese context, the relationships between business environmental factors (such as business cost, competitive hostility, labour availability, and environmental dynamism) and operations strategy choices (such as low cost, quality, flexibility and delivery performance). Employing a path analytic framework, we have identified strong linkages between business environment (viz. business cost, competitive hostility and environmental dynamism) and operations strategy choices. We have found that environmental dynamism (such as changes in retail technology and innovations in new service development) had the strongest influence on the degree of emphasis placed on operations strategy choices. However, environmental concerns about labour availability do not appear to have any direct effect on the operations strategy selections among retail firms in China.
在制造业背景下,商业环境因素对经营战略选择的影响已经得到了大量的研究。然而,中国等发展中国家服务企业的管理者如何制定经营战略,尚未受到研究者的重视。借鉴制造业文献,我们在中国背景下考察了商业环境因素(如商业成本、竞争敌意、劳动力可用性和环境动态性)与运营战略选择(如低成本、质量、灵活性和交付绩效)之间的关系。采用路径分析框架,我们确定了商业环境(即商业成本、竞争敌意和环境动态)与运营战略选择之间的紧密联系。我们发现,环境动态(如零售技术的变化和新服务开发中的创新)对运营战略选择的重视程度影响最大。然而,对劳动力可用性的环境担忧似乎对中国零售企业的经营战略选择没有任何直接影响。
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引用次数: 4
Exploring Performance Attribution: The Case of Quality Management Standards Adoption and Business Performance 绩效归因探讨:质量管理标准采用与企业绩效的案例
Pub Date : 2009-03-03 DOI: 10.1108/17410400910950991
Gavin P. M. Dick
– Accreditation to the ISO 9001 Quality Management Systems Standard has proven to be a persistent and growing phenomenon in services and manufacturing, yet to date little attempt has been made to explore how performance results in cross‐sectional research may be attributed to different causation mechanisms and how their influences may alter over time. This paper aims to fill this gap., – The paper defines four possible causation mechanisms before searching and analysing the empirical literature on quality management system certification to ISO 9001 and business performance for evidence of their causal influence., – From the analyses, it is found that the benefit that can safely be attributed to the treatment‐effect of ISO 9001 accreditation is lower waste; while the benefits of lower costs and better quality are less likely unless motives for adoption are developmental rather than externally driven. From an analysis of longitudinal studies a strong selection‐mechanism is found where more profitable firms have a greater propensity to adopt than less profitable firms. From the finding propositions are developed to show how the influence of these mechanisms change over time., – The existence of the selection‐mechanism has profound implications for interpreting business performance achievements because the benefits that are attributed to the treatment‐effect from adopting quality management system standards are likely to be greatly inflated by the influence of the selection‐mechanism. The author suggests that richer theory is needed that can incorporate bi‐directional influences and new research is needed to explore the underlying causes of the selection effect., – The paper is believed to be the first to systematically explore attribution of performance in the ISO 9001 literature. Its findings provide new insights into the complexities of attribution of performance in studies of new practices and systems.
- ISO 9001质量管理体系标准认证已被证明是服务业和制造业中持续存在且日益增长的现象,但迄今为止,很少有人尝试探索横截面研究中的绩效结果如何归因于不同的因果机制,以及它们的影响如何随时间变化。本文旨在填补这一空白。——本文定义了四种可能的因果机制,然后对iso9001质量管理体系认证和企业绩效的实证文献进行了检索和分析,以证明它们的因果影响。-从分析中发现,可以安全地归因于ISO 9001认证处理效果的好处是减少了浪费;虽然低成本和高质量的好处不大可能实现,除非采用的动机是发展而不是外部驱动的。从纵向研究的分析中,我们发现了一个强大的选择机制,即利润较高的公司比利润较低的公司更倾向于采用新技术。根据这些发现,提出了表明这些机制的影响如何随时间变化的命题。选择机制的存在对解释企业绩效成就具有深远的影响,因为采用质量管理体系标准所带来的待遇效应很可能被选择机制的影响大大夸大。作者建议,需要更丰富的理论来纳入双向影响,并需要新的研究来探索选择效应的潜在原因。这篇论文被认为是第一个系统地探讨ISO 9001文献中绩效归因的论文。它的发现为研究新实践和新系统的绩效归因的复杂性提供了新的见解。
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引用次数: 28
Backdating Executive Stock Option Grants: An Agency Problem or Just Efficient Contracting? 回溯高管股票期权授予:代理问题还是仅仅是高效合同?
Pub Date : 2008-08-01 DOI: 10.2139/ssrn.1030907
Hamed Mahmudi, Huasheng Gao
It is widely documented that managers tend to backdate their stock option grants so that a past date on which the stock price was particularly low is picked to be the grant date. Almost all of the current literature attributes the option backdating behavior exclusively to the agency problem which states that managers manipulate the terms of their option awards at the expense of shareholders. Our paper challenges this idea and demonstrates an alternative explanation for backdating. We show that backdating could be the consequence of efficient contracting that solves executive compensation problems. We first empirically document a rather strong but surprising evidence that better corporate governance is associated with more backdating. We then establish a theoretical model to explain this finding. The model predicts that managerial backdating benefits shareholders by (1) reducing the management compensation cost and (2) increasing managerial incentive. Using a large dataset, we provide strong empirical evidence supporting the model's predictions. Overall, our evidence supports the efficient contracting view of optionbackdating, and contradicts the prevalent agency explanation.
有大量资料表明,经理们倾向于回溯他们的股票期权授予日期,这样就会选择股价特别低的过去日期作为授予日期。目前几乎所有的文献都将期权回溯行为完全归因于代理问题,代理问题表明管理者以牺牲股东利益为代价操纵期权奖励条款。我们的论文挑战了这一观点,并展示了对回溯的另一种解释。我们表明,回溯可能是解决高管薪酬问题的有效合同的结果。我们首先从经验上证明了一个相当有力但令人惊讶的证据,即更好的公司治理与更多的回溯有关。然后,我们建立了一个理论模型来解释这一发现。该模型预测,管理层回溯通过(1)降低管理层薪酬成本和(2)增加管理层激励对股东有利。通过使用一个大型数据集,我们提供了强有力的经验证据来支持模型的预测。总体而言,我们的证据支持期权回溯的有效契约观点,并与流行的代理解释相矛盾。
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引用次数: 17
Integrating Distributed Work: Comparing Task Design, Communication and Tacit Coordination Mechanisms 集成分布式工作:比较任务设计、沟通和默契协调机制
Pub Date : 2008-02-01 DOI: 10.2139/ssrn.1125924
K. Srikanth, P. Puranam
We investigate coordination strategies in the remote delivery of business services (i.e. Business Process Offshoring). We analyze 126 surveys of offshored processes to understand both the sources of difficulty in the remote delivery of services as well as how organizations overcome these difficulties. We find that interdependence between offshored and onshore processes can lower offshore process performance. Investment in coordination mechanisms such as modularity, ongoing communication and generating common ground across locations ameliorate the performance impact of interdependence. In particular, we are able to show that building common ground - knowledge that is shared and known to be shared - across locations is a coordination mechanism that is distinct from building communication channels or modularising processes. Our results also suggest the firms may be investing less in common ground than they should.
我们研究了业务服务远程交付(即业务流程离岸)中的协调策略。我们分析了126项离岸流程调查,以了解远程服务交付的困难来源以及组织如何克服这些困难。我们发现离岸和在岸过程之间的相互依赖会降低离岸过程的性能。对协调机制的投资,如模块化、持续的通信和跨地点产生共同基础,可以改善相互依赖对绩效的影响。特别是,我们能够表明,跨地点建立共同的基础——共享的和已知的共享的知识——是一种不同于建立通信渠道或模块化过程的协调机制。我们的研究结果还表明,这些公司在共同点上的投资可能比它们应该做的要少。
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引用次数: 315
The Smooth Implementation of Activity Based Cost Management (ABCM) in the Public Service Organisation (PSO) in South Africa 作业成本管理(ABCM)在南非公共服务组织(PSO)的顺利实施
Pub Date : 2007-06-01 DOI: 10.2139/ssrn.2269740
Makomane Taba
This paper describes the procedure that allows public service organization to smoothly switch from traditional costing system to an Activity Based Costing system at low risk and with minimum investment. The aim of many contemporary national, provincial and local is to reinvent government through the application of private sector strategies and techniques (Kearney, Feldman, and Scavo 2000). The fundamental objective of reinvention is to strive for a government that works better and costs less. The purpose of this paper is to investigate if ABC can be a valuable tool to understand costs and provide more accurate costs of services in a public service organisation in South Africa; and to determine and implement the process improvements strategies in the public service organisation in South Africa. The results achieved show that the municipality would have an increase in profitability and be able to improve cost control. The overall results achieved indicate that ABCM has a significant role to play in the Public Service Organisation in South Africa.
本文描述了公共服务组织在低风险、低投资的情况下,从传统的成本核算系统顺利过渡到作业成本核算系统的过程。许多当代国家、省和地方的目标是通过应用私营部门的战略和技术来重塑政府(Kearney, Feldman, and Scavo, 2000)。改革的根本目标是争取建立一个运作更好、成本更低的政府。本文的目的是调查ABC是否可以成为一个有价值的工具,以了解成本,并在南非的公共服务组织提供更准确的服务成本;确定并实施南非公共服务机构的流程改进策略。取得的结果表明,市政当局将增加盈利能力,并能够改善成本控制。取得的总体结果表明,ABCM在南非的公共服务组织中发挥着重要作用。
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引用次数: 0
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