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Enhancing Competitive Advantage in Kosovo's Hospitality Sector: The Impact of Marketing Mix Strategies 增强科索沃酒店业的竞争优势:营销组合战略的影响
Q2 Arts and Humanities Pub Date : 2024-07-05 DOI: 10.36941/ajis-2024-0127
Agim Thaqi, Nora Vizdik Thaqi
This paper examines the crucial role of the marketing mix in enhancing competitiveness within the tourism and hospitality industries in Kosovo. As global markets become increasingly dynamic and competitive, understanding the strategic implementation of the marketing mix is vital for securing market position and ensuring long-term business sustainability. This study explores the traditional 4 Ps (Product, Price, Place, Promotion) and the service-specific 3 Ps (People, Process, Physical Evidence) to demonstrate how they collectively contribute to customer satisfaction and competitive advantage. The research method combines theoretical analysis with empirical data, including a survey of foreign tourists in Kosovo, to assess the impact of the marketing mix on customer satisfaction. Findings indicate a strong correlation between the integrated application of the 7 Ps and increased customer satisfaction, underscoring the effectiveness of a well-coordinated marketing mix. This investigation not only enhances understanding of the marketing mix's influence on business success but also offers valuable insights for practitioners aiming to improve their competitive stance through customer-focused strategies. The study advocates for the strategic harmonization of marketing mix elements as fundamental to achieving customer satisfaction and fostering business growth, particularly in the competitive context of Kosovo's tourism and hospitality sector.   Received: 20 March 2024 / Accepted: 13 June 2024 / Published: 5 July 2024
本文探讨了营销组合在提高科索沃旅游业和酒店业竞争力方面的关键作用。随着全球市场日益充满活力和竞争,了解营销组合的战略实施对于确保市场地位和长期业务可持续性至关重要。本研究探讨了传统的 4P(产品、价格、地点、促销)和特定服务的 3P(人员、流程、实物证据),以说明它们如何共同促进客户满意度和竞争优势。研究方法将理论分析与实证数据(包括对科索沃外国游客的调查)相结合,以评估营销组合对客户满意度的影响。研究结果表明,7 个 P 的综合应用与客户满意度的提高之间存在很强的相关性,凸显了协调良好的营销组合的有效性。这项调查不仅加深了人们对营销组合对企业成功的影响的理解,还为旨在通过以客户为中心的战略提高竞争地位的从业人员提供了宝贵的见解。本研究主张对营销组合要素进行战略协调,这是实现客户满意度和促进业务增长的根本,尤其是在科索沃旅游业和酒店业竞争激烈的背景下。 收到:2024 年 3 月 20 日 / 接受:2024 年 6 月 13 日 / 发表:2024 年 7 月 5 日
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引用次数: 0
Bibliometric Profile of the Literature on Psychological Wellbeing in Women who Suffer Violence 2010-2024 2010-2024 年受暴力侵害妇女心理健康文献的文献计量概况
Q2 Arts and Humanities Pub Date : 2024-07-05 DOI: 10.36941/ajis-2024-0139
Andy Paul García Orbe, Heydi Tananta Vásquez, Juan Rafael Juarez Díaz, Pacita Mercedes Mozombite Tenazoa, Karen Olinda Castro Mori
Introduction: Evaluate the scientific production of psychological well-being in violated women: periods 2010-2024. Method: Scoping review in which manuscripts published in journals indexed in the Scopus database between 2010 and 2024 were analyzed. For the search we used descriptors such as psychological well-being, mental health, psychological health, emotional health, violence, women in violence, domestic violence, violence against women, which were combined in the Scopus search engine together with the Boolean operators AND, OR. A narrative synthesis was performed. Results: The research report included 3 098 publications, of which 74.3% were original articles. A constant growth in the number of articles was observed throughout the study period, especially from 2021 onwards, with an increase in 2023 (n=371) compared to 2010 (n=108). The United States was the country with the highest scientific production (29.3%). The journals with the highest number of publications were Journal Of Interpersonal Violence (USA) and the International Journal Of Environmental Research And Public Health (Switzerland). Among the descriptors with the highest impact were anxiety, depression, violence to women and pandemic. Conclusions: The research on psychological well-being in women who have suffered violence has attracted the interest and importance of researchers during and after the COVID-19 pandemic, mostly from institutions in the United States, and finally, there is evidence of a trend in studies related to the implementation of policies and plans for psychological well-being in people who present metal health problems and in the female gender.   Received: 22 April 2024 / Accepted: 30 June 2024 / Published: 5 July 2024 
导言:评估 2010-2024 年期间受暴力侵害妇女心理健康的科研成果。方法:对 2010 年至 2024 年期间发表在 Scopus 数据库收录期刊上的手稿进行范围界定。在检索时,我们使用了心理健康、精神健康、心理健康、情感健康、暴力、受暴力侵害的妇女、家庭暴力、暴力侵害妇女等描述词,并在 Scopus 搜索引擎中将这些描述词与布尔运算符 AND、OR 结合使用。进行了叙述性综合。研究结果研究报告包括 3 098 篇出版物,其中 74.3% 为原创文章。在整个研究期间,文章数量持续增长,特别是从2021年开始,2023年(371篇)比2010年(108篇)有所增加。美国是科研成果最多的国家(29.3%)。发表论文数量最多的期刊是《人际暴力期刊》(美国)和《国际环境研究与公共卫生期刊》(瑞士)。影响最大的描述词包括焦虑、抑郁、对妇女的暴力行为和流行病。结论在 COVID-19 大流行期间和之后,对遭受暴力侵害的妇女的心理健康研究引起了研究人员的兴趣和重视,这些研究人员主要来自美国的研究机构,最后,有证据表明,与出现金属健康问题的人群和女性的心理健康政策和计划的实施相关的研究已成为一种趋势。 收到:2024 年 4 月 22 日 / 已接受:2024 年 6 月 30 日 / 发表:2024 年 7 月 5 日
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引用次数: 0
Student’s Satisfaction with the Structuring of Educational Training Activities at the National Academy of Educational Management 学生对国家教育管理学院教育培训活动安排的满意度
Q2 Arts and Humanities Pub Date : 2024-07-05 DOI: 10.36941/ajis-2024-0141
Le Vu Ha, Pham Ngoc Long, Cao Xuan Lieu, Tran Thi Thom, Nguyen Thi Thanh Mai
This quantitative study examines student satisfaction with the organization of university training activities at the National Academy of Educational Management, Vietnam during the 2020-2021 academic year. A convenience sampling method yielded a sample size of 175 undergraduate and graduate students from diverse academic programs. Participants completed a survey assessing satisfaction levels across various components of university training activities. Descriptive analysis using SPSS was conducted, revealing insights into student perceptions and satisfaction levels. Across planning training, class registration, testing and assessment, the organization of internships, projects, graduation theses, and other administrative activities, students' perceptions offer valuable insights into the effectiveness of institutional policies and procedures. While indications of overall satisfaction exist, particularly with instructor guidance during internships and project work, opportunities for enhancement are identified, particularly in class registration processes and the evaluation of training results. Leveraging these insights and implementing targeted interventions can further optimize student experiences, fostering a supportive learning environment conducive to academic success. This study contributes to the literature on educational management, providing actionable recommendations for institutions aiming to improve student satisfaction and academic outcomes.   Received: 19 May 2024 / Accepted: 30 June 2024 / Published: 5 July 2024
本定量研究探讨了学生对越南国家教育管理学院 2020-2021 学年大学培训活动组织工作的满意度。本研究采用方便抽样法,抽取了 175 名来自不同专业的本科生和研究生。参与者填写了一份调查问卷,对大学培训活动各组成部分的满意度进行评估。我们使用 SPSS 进行了描述性分析,揭示了学生的看法和满意度。在计划培训、课程注册、测试和评估、实习组织、项目、毕业论文以及其他行政活动中,学生的看法为了解机构政策和程序的有效性提供了宝贵的信息。虽然总体满意度较高,特别是在实习和项目工作期间对指导教师的指导,但也发现了需要改进的地方,特别是在班级注册程序和培训结果评估方面。利用这些见解并实施有针对性的干预措施,可以进一步优化学生的体验,营造有利于学业成功的学习环境。本研究为教育管理方面的文献做出了贡献,为旨在提高学生满意度和学术成果的院校提供了可操作的建议。 收到:2024 年 5 月 19 日 / 已接受:发表日期:2024 年 7 月 5 日
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引用次数: 0
Reflection on the Criminal and Civil Liability on the Environmental Damages in Albania 对阿尔巴尼亚环境损害的刑事和民事责任的思考
Q2 Arts and Humanities Pub Date : 2024-07-05 DOI: 10.36941/ajis-2024-0137
Donalb Xibraku, Ilda Melo, E. Çela
This paper seeks to analyze the form of law enforcement in Albania against environmental crimes and civil liability committed by companies. This research uses the library research method, which collects data from legal material, legislation, literature, and research papers related to this research, processing and analyzing qualitatively. The result shows that there has not been law enforcement against the companies in environmental crime. In 2019, changes were made to the criminal code, where regulations were made on criminal offenses against the environment. Even though we have committed a criminal offense or not, being injured in an environment brings civil liability. Criminal and civil liability seem very similar, but many elements differ. The Albanian legislation, as well as that of other countries, is fully aligned with the Directive "On environmental responsibility, prevention and repair of environmental damage. The environmental legal framework has been drafted as a part of a legal package that aims to enable the transposition of all directives in this domain. The focus of this paper will be directed to the environment and legal framework, which aims to protect the environment by qualifying which kinds of persons' behaviors are considered illicit, in that measure that brings them in front of civil liability or criminal liability. Criminal law enforces the protection of society from crime. Interventions in the environment are considered a crime if the actions of responsible subjects break the balance of the environment . The civil legal framework has yet to make any provisions concerning environmental protection. There exist other legal mechanisms for requiring the damage and seeking compensation. It is worth using the methodological and theoretical methods to analyze two institutes. By using the analysis and comparison method, we address the most critical issues of relevance of research.    Received: 22 April 2024 / Accepted: 30 June 2024 / Published: 5 July 2024
本文旨在分析阿尔巴尼亚针对企业环境犯罪和民事责任的执法形式。本研究采用图书馆研究法,从与本研究相关的法律资料、立法、文献和研究论文中收集数据,并进行定性处理和分析。结果表明,在环境犯罪方面,还没有针对企业的执法。2019 年,刑法进行了修改,对破坏环境的刑事犯罪进行了规定。即使我们是否触犯了刑法,在环境中受到伤害也会带来民事责任。刑事责任和民事责任看似十分相似,但很多内容却有所不同。阿尔巴尼亚和其他国家的立法完全符合 "关于环境责任、预防和修复环境损害 "的指令。环境法律框架是作为法律一揽子方案的一部分起草的,该方案旨在将该领域的所有指令转化为法律。本文的重点是环境和法律框架,其目的是通过界定哪些人的行为被视为非法,从而使其承担民事责任或刑事责任来保护环境。刑法保护社会免受犯罪侵害。如果责任主体的行为破坏了环境的平衡,对环境的干预就会被视为犯罪。民事法律框架尚未对环境保护做出任何规定。有其他法律机制可以要求损害赔偿。值得使用方法论和理论方法对两个机构进行分析。通过分析和比较的方法,我们解决了研究中最关键的相关问题。 收到:2024 年 4 月 22 日 / 已接受:发表日期:2024 年 7 月 5 日
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引用次数: 0
The Fragmentation of Al Qaeda in the Levant ajis-2024-0136 黎凡特基地组织的分裂 ajis-2024-0136
Q2 Arts and Humanities Pub Date : 2024-07-05 DOI: 10.36941/ajis-2024-0136
W. Hazimeh, Debbie Abuelghanam
In the Levant, the Islamic jihadist ideology has occupied international attention for decades. During the Syrian crisis, the country became an incubator for radical movements to invest in a power vacuum and flourish under chaotic circumstances. Rapidly, Syria began attracting jihadists from all over the world to join radical organisations while a new kind of jihad - global jihad - indulged in a world-wide ideological firesale. Firstly, between 2011-2013, we saw jihadist armies associated with ISIS and al-Qaeda acting freely without a central authority, but on April 9, 2013, Abu Bakr al Baghdadi shifted from localised jihadism to global jihadism, by declaring an Islamic State in Syria and Iraq, to attack the international coalition as well as the Syrian regime. As a response, six months later in October 2013, Hay’at Tahrir Al Sham was launched in refusal of al-Nusra’s annexation to ISIS, and uniting all anti-ISIS militias on the ground against their common enemy. Since then, jihadism has become conflicted, especially when Hay’at Tahrir Al Sham cut its ties with al-Qaeda, and all three entered into conflict. This paper follows the breakdown of the al-Qaeda project, the setbacks of ISIS, and the crisis between al-Qaeda and its offshoot branch, al-Nusra, culminating in the creation of the “Guardian of Religion” or, Hurras al-Din. The methodology utilises an institutionalisation approach and primary resources of al-Qaeda's leadership and spokespersons in order to closely follow the confrontations it has had with other movements, and the steps it has taken in order to eventually fragment. The study seeks to answer what is happening on the terrorist scene today, and to evaluate the role of al-Qaeda in the Levant. The outcome is that there is a new group that has grabbed the baton from al-Qaeda and is continuing its work in the Levant, named Hurras Ad-Din.    Received: 2 May 2024 / Accepted: 30 June 2024 / Published: 5 July 2024
在黎凡特,伊斯兰圣战意识形态数十年来一直受到国际社会的关注。在叙利亚危机期间,该国成为激进运动的孵化器,在混乱的环境下,激进运动在权力真空中投资并蓬勃发展。很快,叙利亚开始吸引世界各地的圣战分子加入激进组织,而一种新型圣战--全球圣战--则在全世界范围内掀起了一场意识形态热潮。首先,在2011年至2013年期间,我们看到与伊斯兰国和基地组织有关联的圣战武装在没有中央权力机构的情况下自由行动,但在2013年4月9日,阿布-贝克尔-巴格达迪宣布在叙利亚和伊拉克成立伊斯兰国,攻击国际联盟和叙利亚政权,从而从局部圣战主义转向全球圣战主义。作为回应,6 个月后的 2013 年 10 月,"胜利阵线"(Hay'at Tahrir Al Sham)成立,拒绝 "胜利阵线 "并入 "伊斯兰国",并联合当地所有反 "伊斯兰国 "民兵对抗共同的敌人。从那时起,圣战主义就变得矛盾重重,尤其是当 "解放圣地运动 "切断与基地组织的联系后,三者都陷入了冲突。本文关注基地组织项目的瓦解、伊斯兰国的挫折以及基地组织与其分支努斯拉之间的危机,最终导致 "宗教守护者"(Hurras al-Din)的成立。研究方法采用制度化方法,利用基地组织领导层和发言人的主要资源,密切关注基地组织与其他运动的对抗,以及基地组织为最终分裂所采取的步骤。该研究试图回答当今恐怖主义舞台上正在发生的事情,并评估基地组织在黎凡特的作用。研究结果表明,有一个名为 Hurras Ad-Din 的新组织从基地组织手中接过接力棒,继续在黎凡特开展活动。 收到:2024 年 5 月 2 日 / 已接受:2024 年 6 月 30 日 / 出版:2024 年 7 月 5 日
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引用次数: 0
Entrepreneurship and Project Management: An Empirical Study of the Success of Entrepreneurial Projects in the Colombian Context 创业精神与项目管理:哥伦比亚创业项目成功经验研究
Q2 Arts and Humanities Pub Date : 2024-07-05 DOI: 10.36941/ajis-2024-0134
Santander De La Ossa-Guerra, N. Moreno-Monsalve, J. J. Feria-Díaz
The assessment of project success has become a well-established perspective in the realm of project management. The entrepreneurial project concept enables a deeper exploration of the connection between entrepreneurship and project management. This study aimed to identify criteria and success factors within the entrepreneurial project domain. Employing a quantitative approach, 118 projects conducted in the Colombian context were analyzed. The findings indicate that the assessment of entrepreneurial project success during the implementation stage encompasses criteria related to project efficiency and organizational effectiveness. Notably, the study revealed that success factors include the industrial sector and innovation in the business model.   Received: 11 March 2024 / Accepted: 28 June 2024 / Published: 5 July 2024
项目成功与否的评估已成为项目管理领域的一个既定视角。创业项目概念有助于深入探讨创业与项目管理之间的联系。本研究旨在确定创业项目领域的标准和成功因素。研究采用定量方法,分析了在哥伦比亚开展的 118 个项目。研究结果表明,在实施阶段对创业项目成功与否的评估包括与项目效率和组织效力相关的标准。值得注意的是,研究显示,成功因素包括工业部门和商业模式的创新。 收到:接受:2024 年 3 月 11 日 / 接受:2024 年 6 月 28 日 / 发表:2024 年 7 月 5 日
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引用次数: 0
Energy Products and the Incidence of Inflation: Empirical Evidence from the Countries of the Western Balkans 能源产品与通货膨胀的发生:西巴尔干国家的经验证据
Q2 Arts and Humanities Pub Date : 2024-07-05 DOI: 10.36941/ajis-2024-0129
Bashkim Mustafa, Agim Thaqi, Ejup Fejza
This study examines the impact of monetary policies on the inflation rate in the Western Balkans. Utilizing long-term panel data and a fixed effects estimator, the research explores the dynamic relationships among three key variables: interest rates, energy product prices, and inflation. The findings reveal a negative association between interest rates and inflation. Additionally, the study highlights the significant impact of energy on inflation compared to other commodity prices. These insights offer valuable guidance for policymakers, aiding in the development of targeted and effective economic strategies to address the specific challenges faced in WB6 countries. The implications derived from this research can inform strategic decision-making and policy frameworks aimed at mitigating inflationary pressures in the Western Balkans.   Received: 20 March 2024 / Accepted: 16 June 2024 / Published: 5 July 2024
本研究探讨了货币政策对西巴尔干地区通货膨胀率的影响。研究利用长期面板数据和固定效应估算器,探讨了利率、能源产品价格和通货膨胀这三个关键变量之间的动态关系。研究结果表明,利率与通货膨胀之间存在负相关关系。此外,与其他商品价格相比,该研究强调了能源对通货膨胀的重大影响。这些见解为政策制定者提供了宝贵的指导,有助于制定有针对性的有效经济战略,以应对世行六国面临的具体挑战。本研究的意义可为旨在缓解西巴尔干地区通胀压力的战略决策和政策框架提供参考。 收到:2024 年 3 月 20 日 / 已接受:2024 年 6 月 16 日 / 发表:2024 年 7 月 5 日
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引用次数: 0
Poetic Expression Across Languages: A Comparative Analysis of Translations of Goethe's Poem in Albanian 跨语言的诗意表达:歌德诗歌阿尔巴尼亚语译本比较分析
Q2 Arts and Humanities Pub Date : 2024-07-05 DOI: 10.36941/ajis-2024-0133
Albulena Blakaj Gashi, Sadije Rexhepi, Agnesa Haklaj
The field of translation studies distinguishes two main directions: firstly, the relationship between the translated and the original text, emphasising the preservation of meaning, linguistic equivalence and the strategies used in translation, and secondly the style of the translator, that has recently received attention in this field. This paper attempts to combine both of these approaches while analysing the translation of Johann W. Goethe's poetry into Albanian applied on three different translations of Goethe's ballad Erlkönig. A linguistic and textual analysis of these translations, has been also carried out. The main focus is on the analysis of the reciprocal relationship between the translator's style and the translated text. Furthermore, while comparing the translations, this paper explores the practice of poets translating poets and addresses the question of whether the fact that the translator being a poet influences the style of the translated text? Does the translator's poetic style influence the making of a good translation, and does the style of the translated poet (Goethe) have an influence on the poetic style of the translating poet?   Received: 23 April 2024 / Accepted: 29 June 2024 / Published: 5 July 2024
翻译研究领域有两个主要方向:一是译文与原文之间的关系,强调翻译中意义的保留、语言等效性和使用的策略;二是译者的风格,这一点最近在该领域受到关注。本文在分析将约翰-W.-歌德的诗歌翻译成阿尔巴尼亚语的过程中,试图将这两种方法结合起来,并应用于歌德的民谣《Erlkönig》的三种不同译本。此外,还对这些译本进行了语言和文本分析。重点是分析译者风格与译文之间的相互关系。此外,在比较译文的同时,本文还探讨了诗人翻译诗人的实践,并探讨了译者是诗人这一事实是否会影响译文风格的问题?译者的诗歌风格是否会影响译文的好坏,被翻译诗人(歌德)的风格是否会影响翻译诗人的诗歌风格? 收到:收到:2024 年 4 月 23 日 / 接受:2024 年 6 月 29 日 / 发表:2024 年 7 月 5 日
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引用次数: 0
The Strategy to Sustainable Tourism Development of a Country 国家旅游业可持续发展战略
Q2 Arts and Humanities Pub Date : 2024-07-05 DOI: 10.36941/ajis-2024-0142
Nerimane Bajraktari, Eriona Deda
The paper intends to provide an analysis of the tourism sector in Albania, focused on achieving travel goals of the tourist arrivals, by quarters from 2021 to 2022.Furthermore, this paper reflect through comparative analysis the tourist arrivals of resident and non-resident in Albania by quarters from 2021 to 2022. The data on our paper are provided by (INSTAT) Institute of Statistics, Albania which includes tourism statistics. Specifically, on our paper we’ve used comparative descriptive statistics using data analysis expressed in (%) percentage. We’ve reflected how the foreign tourist inflows have changed in Albania based on their travel goals, as well as based on whether they are resident or non-resident in Albania, according to the quarters comparing the differences between 2021 and 2022 (Sejdiu, Rexha , & Deda, 2023). In addition, through comparative statistical analysis we aim to determine the tourism trend by quarters for both years in the focus of our study (Deda, Brajshori, & Krasniqi, 2020). This paper is based on some important government approach to tourism policy development (OECD, 2017).   Received: 6 March 2024 / Accepted: 29 June 2024 / Published: 5 July 2024
本文旨在对阿尔巴尼亚旅游业进行分析,重点是实现 2021 至 2022 年各季度游客抵达量的旅游目标。此外,本文还通过比较分析,反映了 2021 至 2022 年各季度阿尔巴尼亚居民和非居民游客抵达量。本文数据由阿尔巴尼亚统计研究所(INSTAT)提供,其中包括旅游统计数据。具体而言,我们在论文中使用了比较描述性统计方法,使用百分比(%)表示数据分析。我们根据外国游客的旅游目标,以及他们是阿尔巴尼亚常住居民还是非阿尔巴尼亚常住居民,按季度比较 2021 年和 2022 年的差异,反映了外国游客流入阿尔巴尼亚的变化情况(Sejdiu, Rexha , & Deda, 2023 年)。此外,通过比较统计分析,我们旨在确定研究重点中两年各季度的旅游趋势(Deda, Brajshori, & Krasniqi, 2020)。本文基于政府制定旅游政策的一些重要方法(经合组织,2017 年)。 收到:2024 年 3 月 6 日 / 接受:2024 年 6 月 29 日 / 发表:2024 年 7 月 5 日
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引用次数: 0
Entrepreneurial Intention and Gender: A Correlational Study in Business Administration Students from Private Universities in Perú 创业意向与性别:秘鲁私立大学工商管理专业学生的相关研究
Q2 Arts and Humanities Pub Date : 2024-07-05 DOI: 10.36941/ajis-2024-0132
Luis Enrique Ramírez-Salinas, L. A. Baltodano-Nontol, Alcibiades Alirio Céspedes-Gil, Carlos A. Alvarado-Silva, Vania Aparecida Rosario de Oliveira, Valerio Antonio Pamplona Salomon
The current research aims to examine the entrepreneurial intentions of students enrolled in the business administration program at a private Peruvian University. This investigation employs Ajzen's renowned theory of planned behavior to gain insights. Additionally, the study aims to ascertain whether any gender disparities exist within the obtained results. The study employed a quantitative methodology, utilizing a cross-sectional design. A questionnaire was administered to assess the entrepreneurial intentions of the selected sample. The analysis commenced with the creation of comparative tables to delineate entrepreneurial intentions both holistically and across gender lines. Subsequent to this, correlational analyses were conducted, encompassing variables within both a general framework and those specific to gender. Additionally, both overall and gender-specific linear regression analyses were undertaken. Following this, an evaluation of data normality was executed, accompanied by the administration of the non-parametric Kruskal-Wallis test to identify group disparities. The results disclosed a robust and affirmative entrepreneurial intent among students, with a minor predominance of females over males. However, this discrepancy did not attain statistical significance in relation to gender. Correspondingly, the findings illustrated that the adopted model demonstrated considerable explanatory prowess, with the predictor variables significantly influencing entrepreneurial intentions.   Received: 16 September 2023 / Accepted: 21 May 2024 / Published: 5 July 2024
本研究旨在考察秘鲁一所私立大学工商管理专业学生的创业意向。这项调查采用了 Ajzen 著名的计划行为理论,以获得深刻见解。此外,本研究还旨在确定所得结果中是否存在性别差异。本研究采用了横截面设计的定量方法。研究人员发放了一份调查问卷,以评估所选样本的创业意向。分析开始时,首先制作了比较表,从整体和性别两个维度对创业意向进行划分。随后,进行了相关分析,既包括一般框架内的变量,也包括与性别相关的变量。此外,还进行了总体和特定性别的线性回归分析。随后,对数据的正态性进行了评估,并进行了非参数 Kruskal-Wallis 检验,以确定群体差异。结果显示,学生的创业意愿强烈而积极,女性略多于男性。然而,这种差异在性别方面并不具有统计学意义。相应地,研究结果表明,所采用的模型具有相当强的解释能力,预测变量对创业意向有显著影响。 收到:接受:2023 年 9 月 16 日 / 接受:2024 年 5 月 21 日 / 发表:2024 年 7 月 5 日
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Academic Journal of Interdisciplinary Studies
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