The aim of this paper is to provide an analysis that will be necessary for the development of a future digital marketing plan for CubiCasa OY with the main goal to attract new customers in the United States market. Specifically, the following topics are addressed during the analysis: external and internal examination of CubiCasa in the United States market to assess the current company’s position in the market; performing empirical research to figure out the most important aspects for real estate photographers and businesses.
{"title":"Digital Marketing Plan for CubiCasa OY USA","authors":"Adomas Zaikauskas, R. Correia, C. R. Cunha","doi":"10.5171/2022.476918","DOIUrl":"https://doi.org/10.5171/2022.476918","url":null,"abstract":"The aim of this paper is to provide an analysis that will be necessary for the development of a future digital marketing plan for CubiCasa OY with the main goal to attract new customers in the United States market. Specifically, the following topics are addressed during the analysis: external and internal examination of CubiCasa in the United States market to assess the current company’s position in the market; performing empirical research to figure out the most important aspects for real estate photographers and businesses.","PeriodicalId":37197,"journal":{"name":"IBIMA Business Review","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49130821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nouran Nashaat, Rasha Abd El Aziz, Marwa Tarek Abd El Azeem
Students’ commitment has been a concern for educational institutions, especially during the pandemic and due to the digital transformation. Accordingly, this research investigates the impact of academic self-efficacy on satisfaction and students’ online commitment.
{"title":"The Role of Digital Nudging and Gender on Students’ Online Commitment during Digitalization: The Private Higher Education Sector","authors":"Nouran Nashaat, Rasha Abd El Aziz, Marwa Tarek Abd El Azeem","doi":"10.5171/2022.664598","DOIUrl":"https://doi.org/10.5171/2022.664598","url":null,"abstract":"Students’ commitment has been a concern for educational institutions, especially during the pandemic and due to the digital transformation. Accordingly, this research investigates the impact of academic self-efficacy on satisfaction and students’ online commitment.","PeriodicalId":37197,"journal":{"name":"IBIMA Business Review","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47956627","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Rafaela Carolina da Silva, C. Oppenheim, Rosângela Formentini Caldas
The term “hybrid” has been used in many ways relating to hybrid library professionals; libraries that combine an academic and corporate purpose or a library and museum’s purpose; the use of hybrid instruction methods; a library that combines public and private spaces; reactions of libraries to hybrid open access; and hybrid professionals.
{"title":"What is a Hybrid Library? Evidence from Scotland and Brazil","authors":"Rafaela Carolina da Silva, C. Oppenheim, Rosângela Formentini Caldas","doi":"10.5171/2021.921538","DOIUrl":"https://doi.org/10.5171/2021.921538","url":null,"abstract":"The term “hybrid” has been used in many ways relating to hybrid library professionals; libraries that combine an academic and corporate purpose or a library and museum’s purpose; the use of hybrid instruction methods; a library that combines public and private spaces; reactions of libraries to hybrid open access; and hybrid professionals.","PeriodicalId":37197,"journal":{"name":"IBIMA Business Review","volume":"32 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41274285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Maria Isabel Barreiro RIBEIRO, António José Gonçalves Fernandes, I. Lopes, António Pedro Ribeiro Fernandes
In Portuguese public administration, the absenteeism rates were 6.8% in 2017, 4.8% in 2016, and 4.5% in 2015 (INE, 2018). Towards such high absenteeism rates, the Portuguese government has set as priorities, in the 2021 State budget (Ministério das Finanças, 2020), the investment in good working conditions and the control of absenteeism in the Public Administration.
在葡萄牙公共行政部门，2017年的缺勤率为6.8%，2016年为4.8%，2015年为4.5%（国家统计局，2018）。面对如此高的缺勤率，葡萄牙政府在2021年国家预算中（Ministério das Finanças，2020）将投资于良好的工作条件和控制公共行政部门的缺勤率列为优先事项。
{"title":"Job Satisfaction Versus Absenteeism in Municipalities from Bragança District, Portugal","authors":"Maria Isabel Barreiro RIBEIRO, António José Gonçalves Fernandes, I. Lopes, António Pedro Ribeiro Fernandes","doi":"10.5171/2021.956182","DOIUrl":"https://doi.org/10.5171/2021.956182","url":null,"abstract":"In Portuguese public administration, the absenteeism rates were 6.8% in 2017, 4.8% in 2016, and 4.5% in 2015 (INE, 2018). Towards such high absenteeism rates, the Portuguese government has set as priorities, in the 2021 State budget (Ministério das Finanças, 2020), the investment in good working conditions and the control of absenteeism in the Public Administration.","PeriodicalId":37197,"journal":{"name":"IBIMA Business Review","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44642611","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the last decade, measuring the effectiveness and the effects of information and communication technologies has become a very important issue for companies. Company managers often argue over the effects achieved by integrating innovative information technologies and systems.
{"title":"Impact of Innovative Information Technologies and Systems on Achieving Financial and Process Effects of a Company","authors":"Vladimír Bolek, Michal Zelina","doi":"10.5171/2021.422543","DOIUrl":"https://doi.org/10.5171/2021.422543","url":null,"abstract":"In the last decade, measuring the effectiveness and the effects of information and communication technologies has become a very important issue for companies. Company managers often argue over the effects achieved by integrating innovative information technologies and systems.","PeriodicalId":37197,"journal":{"name":"IBIMA Business Review","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45383111","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Covid-19 pandemic caused several changes in business operations, and influenced several processes in the hospitality industry and other economic sectors. Previous research was mainly focused on analyzing previous pandemics and creating recovery plans and strategies.
{"title":"Impact of National Measures Connected to Covid-19 Pandemic on the Hotel Front-Office Communication Themes","authors":"Štěpán Chalupa, K. Chadt, Jirina Jencková","doi":"10.5171/2021.823718","DOIUrl":"https://doi.org/10.5171/2021.823718","url":null,"abstract":"The Covid-19 pandemic caused several changes in business operations, and influenced several processes in the hospitality industry and other economic sectors. Previous research was mainly focused on analyzing previous pandemics and creating recovery plans and strategies.","PeriodicalId":37197,"journal":{"name":"IBIMA Business Review","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45733052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research analyzes the dimensions of the profile of law doctorate graduates from Peruvian universities that have been licensed by the National Superintendence of Higher Education (Sunedu).
本研究分析了获得国家高等教育监督局（Sunedu）许可的秘鲁大学法学博士毕业生的概况。
{"title":"Analysis Of the Dimensions of The Profile of Law Doctorate Graduates from Peruvian Universities","authors":"H. González","doi":"10.5171/2021.471037","DOIUrl":"https://doi.org/10.5171/2021.471037","url":null,"abstract":"This research analyzes the dimensions of the profile of law doctorate graduates from Peruvian universities that have been licensed by the National Superintendence of Higher Education (Sunedu).","PeriodicalId":37197,"journal":{"name":"IBIMA Business Review","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45503043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
P. Ferreira, Viviana Meirinhos, A. C. Rodrigues, António Marques
The growing interest in virtual and augmented reality applied to business leads companies to explore possible applications in several management areas. The application of virtual and augmented reality to human resources management and development is also underway.
{"title":"Virtual and Augmented Reality in Human Resource Management and Development: A Systematic Literature Review","authors":"P. Ferreira, Viviana Meirinhos, A. C. Rodrigues, António Marques","doi":"10.5171/2021.926642","DOIUrl":"https://doi.org/10.5171/2021.926642","url":null,"abstract":"The growing interest in virtual and augmented reality applied to business leads companies to explore possible applications in several management areas. The application of virtual and augmented reality to human resources management and development is also underway.","PeriodicalId":37197,"journal":{"name":"IBIMA Business Review","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42178622","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The complexity of the project and the uncertainty related to its unique character are important factors affecting the risk associated with the implementation of a given project. The subjects of the analysis were the risk factors related to the organization of marathons classified as mass sports events.
{"title":"How to Analyze Risk Factors in Marathons Events? The lesson for Large-scale Running Events’ Organizers","authors":"J. Łuczak, M. Miśniakiewicz","doi":"10.5171/2021.957411","DOIUrl":"https://doi.org/10.5171/2021.957411","url":null,"abstract":"The complexity of the project and the uncertainty related to its unique character are important factors affecting the risk associated with the implementation of a given project. The subjects of the analysis were the risk factors related to the organization of marathons classified as mass sports events.","PeriodicalId":37197,"journal":{"name":"IBIMA Business Review","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45222480","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study investigated the impact of Accounting Information Systems (AIS) on performance management in Thailand’s banking sector. The study was necessitated by the need to understand the financial performance of banks in Thailand in application of advanced management techniques, business developments, growth of the current contemporary business environment and the intensive competitive business environment in the banking sector.
{"title":"The Impact of Accounting Information Systems on Performance Management in the Banking Sector","authors":"Bilal Khalid, M. Kot","doi":"10.5171/2021.578902","DOIUrl":"https://doi.org/10.5171/2021.578902","url":null,"abstract":"This study investigated the impact of Accounting Information Systems (AIS) on performance management in Thailand’s banking sector. The study was necessitated by the need to understand the financial performance of banks in Thailand in application of advanced management techniques, business developments, growth of the current contemporary business environment and the intensive competitive business environment in the banking sector.","PeriodicalId":37197,"journal":{"name":"IBIMA Business Review","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43995381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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