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Does Product Related Knowledge and Non-Functional Cues Matter for Financial Decisions: Consumer Perception towards Islamic Banking of Pakistan 与产品相关的知识和非功能性提示对财务决策重要吗:消费者对巴基斯坦伊斯兰银行的看法
Pub Date : 2022-03-11 DOI: 10.5171/2022.503506
Chaudhry Kashif Mahmood, Shabir Ahmad, T. Khalil, Hassan Ali, Talha Sarfaraz
The objective of this study was to empirically assess the influence of non-functional cues (such as country of origin, bank name, advertising, and price/services charges) on consumers purchasing decisions in Islamic banking services. Consumers evaluate services using a variety of quality indicators.
本研究的目的是实证评估非功能性线索(如原产国、银行名称、广告和价格/服务收费)对消费者在伊斯兰银行服务中购买决策的影响。消费者使用各种质量指标来评价服务。
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引用次数: 0
Agency Relation in Online Charity Crowdfunding: The Role of Transparency to Attract Donation 网络慈善众筹中的代理关系:透明度在吸引捐赠中的作用
Pub Date : 2022-03-11 DOI: 10.5171/2022.506046
I. N. Hariwibowo, Chrissentia E. Wulandari, D. Setyohadi
The purpose of this study was to examine the agency relationship in online charity crowdfunding. This study investigates the role of transparency in attracting intention to donate using agency theory, which has been unexplained in the previous research.
本研究的目的是考察网络慈善众筹中的代理关系。本研究使用代理理论调查了透明度在吸引捐赠意向中的作用,这在以前的研究中是无法解释的。
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引用次数: 0
Effect of Covid-19 Pandemic on Health Systems Covid-19大流行对卫生系统的影响
Pub Date : 2022-03-10 DOI: 10.5171/2022.799143
Kirathimo Muruga
Research motivation: The current study sought to investigate the effect of Covid-19 pandemic on Health systems and its management in Kenya. Research methodology: The proposed choice of research design was descriptive design. This study is based in the Kenyan context with evidence being based on the influence of Covid-19 globally.
研究动机:目前的研究旨在调查新冠肺炎大流行对肯尼亚卫生系统及其管理的影响。研究方法:研究设计的建议选择是描述性设计。这项研究基于肯尼亚背景,证据基于新冠肺炎对全球的影响。
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引用次数: 0
Exploring the Impact of Transformation to Web-based Learning: Business Students perspective During COVID-19 Out-Break 探索网络学习转型的影响:2019冠状病毒病疫情期间商学院学生的视角
Pub Date : 2022-03-02 DOI: 10.5171/2022.852705
Chaudhry Kashif Mahmood
The closure of educational activities in the Kingdom of Saudi Arabia due to the enduring COVID-19 pandemic resulted in an unanticipated change from conventional learning to a setup that only comprises digital teaching and learning.
由于持续的COVID-19大流行,沙特阿拉伯王国关闭了教育活动,导致从传统学习到仅包括数字教学的设置发生了意想不到的变化。
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引用次数: 0
Perceptions towards Advertising in Saudi Arabia 沙特阿拉伯对广告的看法
Pub Date : 2022-02-24 DOI: 10.5171/2022.547764
K. Siddiqui, Marwah Adnan Alahmadi
This exploratory research aims to examine the perceptions towards advertising in Saudi Arabia. From earlier studies, sixty items were selected to measure the perceptions towards advertising in Saudi Arabia. Survey methodology was used to solicit the responses from respondents (N = 410).
本探索性研究旨在考察对广告在沙特阿拉伯的看法。从早期的研究中,选择了60个项目来衡量沙特阿拉伯对广告的看法。采用调查方法征求受访者的答复(N = 410)。
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引用次数: 1
Financial and Economic Impact of Brexit and COVID-19 in the United Kingdom 脱欧和COVID-19对英国的金融和经济影响
Pub Date : 2022-02-15 DOI: 10.5171/2022.834462
Darina Saxunová, Corlise Liesl le Roux, Manuel Oster
Covid-19 struck a hard blow to the globalisation process that has been preparing for reconstructional changes since the Brexit issue has become a reality. As the Brexit negotiations were not finalised in a predetermined time range, the United Kingdom had to face the desired reality and cope with the situation hardened by the EU dissatisfaction from their decision.
自英国脱欧成为现实以来,全球化进程一直在为重建变革做准备,新冠肺炎疫情给全球化进程带来了沉重打击。由于英国脱欧谈判未能在预定的时间范围内完成,英国不得不面对预期的现实,应对欧盟对其决定的不满所加剧的局面。
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引用次数: 0
Tourist Satisfaction Level: Evaluation in a Peruvian Adventure Tour Operator 旅游者满意度:秘鲁探险旅游经营者的评价
Pub Date : 2022-02-14 DOI: 10.5171/2022.773904
Franklin Cordova-Buiza, Jennifer CALDERON-SANCHEZ, Lucero CHUZON-CANICELA
Tourism is an activity that allows economic development by generating employment, promoting cultural manifestations, improving infrastructure, integrating local communities, preserving attractions, and, ultimately, improving people's quality of life.
旅游业是一种通过创造就业机会、促进文化表现形式、改善基础设施、整合当地社区、保护景点并最终提高人们生活质量来促进经济发展的活动。
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引用次数: 4
Understanding the Effect of Social Media Marketing Activities on Football Fans’ Satisfaction and Engagement: A Study of Portuguese 2nd League Professional Football Clubs 了解社会化媒体营销活动对足球迷满意度和参与度的影响——以葡萄牙职业足球第二联赛俱乐部为例
Pub Date : 2022-02-01 DOI: 10.5171/2022.448483
S. Faria, Manuel Sousa Pereira, Pedro Ferreira, P. Rodrigues
General use and acceptance of the Internet made social networks an indispensable means of communication between organizations and their target. Both individuals and companies create fan pages on online platforms, using them to interact with different receivers and develop personal and business opportunities.
Internet的普遍使用和接受使社交网络成为组织与其目标之间不可缺少的沟通手段。个人和公司都在网络平台上创建粉丝页面,利用它们与不同的接收者互动,开发个人和商业机会。
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引用次数: 1
Relationship between Social Networks and Customer Acquisition in the Field of IT Solutions IT解决方案领域中社交网络与客户获取的关系
Pub Date : 2022-01-27 DOI: 10.5171/2022.631332
Franklin Cordova-Buiza, Pierre Eduardo URTEAGA-ARIAS, José Antonio CORAL-MORANTE
Social networks have allowed more direct communication with companies' target audience, segmenting the ads to streamline marketing efforts, help improve the brand's image, and increase the visibility of products to get closer to users with promotional tools.
社交网络可以让企业与目标受众进行更直接的沟通,将广告细分以简化营销工作,帮助改善品牌形象,并通过促销工具提高产品的可见性,从而更接近用户。
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引用次数: 4
Corporate Image and its Impact on Consumer Decision Making in Slovakia 斯洛伐克企业形象及其对消费者决策的影响
Pub Date : 2022-01-27 DOI: 10.5171/2022.340734
Vartiak Lukas, Gogolova Martina, Majerova Jana
The primary aim of the paper is to empirically determine how presented experiences of other customers affect the creation and perception of the corporate image. Corporate image perceived by consumers can also be formed solely on the basis of sharing experiences of other consumers.
本文的主要目的是从经验上确定其他客户的体验如何影响企业形象的塑造和感知。消费者感知的企业形象也可以仅在分享其他消费者经验的基础上形成。
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引用次数: 0
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IBIMA Business Review
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