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Mimicry Marketing Strategy on Marketing Performance of Small and Medium Enterprise 模仿营销策略对中小企业营销绩效的影响
Pub Date : 2015-12-25 DOI: 10.23969/TRIKONOMIKA.V14I2.400
S. Suliyanto
The background of this research is the failure of the marketing orientation concept and the unprepared consumers to accept the societal marketing concept. There needs orientation phase that are between the marketing orientation phase and societal marketing phase. The orientation phase is Adaptive Marketing Orientation (AMO).One of the applications of adaptive marketing orientation is Mimicry Marketing Strategy (MMS). The purpose of this study is to analyze the effect of MMS to competitors, MMS to consumers, MMS to suppliers, MMS to intermediarieson the quality of relationship with partners and innovation as well as to analyze the influence of the quality of relationship with partners and innovation to the marketing performance. Samples are 100 SMEs in Banyumas; data analysis tool used is Path Analysis. The results of this study found that the effect of MMS to consumers and MMS to competitors have positive effect on innovation and the quality of relationship with partners, while MMS to suppliers, and MMS to intermediarie shave no positive effect on innovation and the quality of relationship with partners, and the quality of relationship with partners and innovations have positive effect toward marketing performance.
本研究的背景是营销导向观念的失败和消费者没有准备好接受社会营销观念。需求导向阶段介于市场导向阶段和社会营销阶段之间。定位阶段是适应性营销定位(AMO)。适应性营销导向的应用之一是模仿营销策略(MMS)。本研究的目的是分析彩信对竞争者、彩信对消费者、彩信对供应商、彩信对中间商对合作伙伴关系质量和创新的影响,以及分析合作伙伴关系质量和创新对营销绩效的影响。样本为Banyumas的100家中小企业;使用的数据分析工具为Path analysis。研究结果发现,对消费者、对竞争对手的彩信效应对创新和合作伙伴关系质量有正向影响,而对供应商、对中间商的彩信效应对创新和合作伙伴关系质量无正向影响,合作伙伴关系质量和创新对营销绩效有正向影响。
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引用次数: 1
Stress Role and Dysfunctional Behavior on The Performance of Internal Auditor 压力角色与功能失调行为对内部审计师绩效的影响
Pub Date : 2015-12-25 DOI: 10.23969/TRIKONOMIKA.V14I2.408
R. S. Rizki
This study intends to show the relationship of stress role including role conflict and role ambiguity with dysfunctional behavior, and its effect on the performance of internal auditors at BO of BJB Bank. The research design is explanatory survey, with a population of internal auditors (internal controls) throughout BO of BJB Bank which is also a sample. The type of data is cross-section with a collection of questionnaires. The method used is path analysis. The analysis showed: 1) role conflict and role ambiguity did not have a positive effect on the dysfunctional behavior of internal auditor; 2) role conflict and role ambiguity did not adversely affect the performance of the internal auditor; and 5) dysfunctional behavior did not negatively affects the performance of the internal auditor. The reason is that the internal auditors have adequate skills and knowledge in every BO of BJB Bank, so they can control the condition of stress role experienced in low levels. Stressful conditions can serve as constructive stress that brings a positive impact that suppress the emergence of dysfunctional behavior and make stress as a spur to improve their performance.
本研究旨在探讨压力角色(包括角色冲突和角色模糊)与功能失调行为的关系,以及其对BJB银行内部审计人员绩效的影响。研究设计为解释性调查,以BJB银行整个BO的内部审计师(内控)为样本。数据类型为横截面与问卷收集。使用的方法是路径分析。分析表明:1)角色冲突和角色模糊对内部审计师功能失调行为没有正向影响;2)角色冲突和角色模糊并未对内部审计师的绩效产生不利影响;5)功能失调行为对内部审计师的绩效没有负面影响。原因是BJB银行的每一个BO内部审计人员都有足够的技能和知识,所以他们可以控制低水平的压力角色的情况。压力条件可以作为建设性的压力,带来积极的影响,抑制功能失调行为的出现,并使压力成为提高他们表现的动力。
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引用次数: 3
Efficiency Measurement of Maintenance Costs on Customer Service Process PT Indonesia Comnets Plus West Java 客户服务过程中维护成本的效率测量印尼Comnets加西爪哇
Pub Date : 2015-12-25 DOI: 10.23969/TRIKONOMIKA.V14I2.411
Ika Rizky Setyaningrum, P. Sitorus
Information technology is growing rapidly. The problems arising in the conjunction magnitude of information technology devices are how to manage, maintain, and calculate the amount of required investments. The purposes of this study are to measurepreventive and corrective cost optimization maintenance which determines the most optimal performance for alternative maintenance activity. The case studies in this research is PT Indonesia Comnets Plus (ICON +) West Java focusing on how the process of customer service telecommunication maintenance. Analysis techniques used are descriptive and optimization analysis. The level of corrective maintenance costs are known through services damage probability, average cost of service damage in the period of 2011-2014, and corrective cost analysis formula. To determine the level of preventive maintenance costs, it requires the calculation of damage probability screened estimated monthly service and then calculating the total cost of preventive maintenance. The analysis requires amount of damage and cost of protecting canceling services. The result, general implementation of maintenance services has been running well, but not optimal. Period of preventive maintenance services can be optimized with an average of 12-month treatment.
信息技术发展迅速。在信息技术设备的连接量级中产生的问题是如何管理、维护和计算所需的投资金额。本研究的目的是衡量预防性和纠正性成本优化维修,这决定了替代维修活动的最优性能。本研究的案例研究是PT印尼Comnets Plus (ICON +)西爪哇重点研究电信客户服务维护的过程。使用的分析技术有描述分析和优化分析。通过业务损坏概率、2011-2014年业务损坏平均成本和纠正成本分析公式来了解纠正维修成本的水平。为了确定预防性维修费用的水平,需要计算每月预估服务的损坏概率,然后计算预防性维修的总费用。分析需要损失的数量和保护取消服务的成本。结果,维护服务的总体实现运行良好,但不是最优的。预防性维修服务周期可优化,平均治疗期为12个月。
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引用次数: 0
Determination of Export Price by Incoterms 2010 (Study in PT X Karawang) 2010年国际贸易术语解释通则对出口价格的确定(以PT X Karawang为例)
Pub Date : 2015-12-25 DOI: 10.23969/TRIKONOMIKA.V14I2.404
R. Sundari, Edi Supardi
Determination of export price will give influences to company’s profit, image, and the competitiveness in the customers perspectives.  Determination of export price must be based on the applied international standards which refer to the International Commercial Terms or Incoterms. Incoterms always updated to follow developments of international trading therefore any Incoterms changes that occur will affect the determination.  The calculation of export price based on Incoterms is calculated based on cost of goods production, benefits, cost of packaging, loading costs, transportation, taxes and fees and the cost of transportation insurance. The results showed that most often-used Incoterms by company in gradation are FOB, CFR and CIF. Lastly, the higher use of Incoterms class by company has positive influence to increase corporate profit.
出口价格的确定会影响公司的利润、形象和在客户眼中的竞争力。出口价格的确定必须依据适用的国际标准,即国际贸易术语解释通则。国际贸易术语解释通则总是随着国际贸易的发展而更新,因此任何国际贸易术语解释通则的变化都会影响其确定。根据国际贸易术语解释通则计算出口价格是根据货物的生产成本、收益、包装成本、装箱费、运输费、税费和运输保险费计算的。结果表明,各公司最常用的贸易术语是FOB、CFR和CIF。最后,企业对国际贸易术语解释通则等级的较高使用对企业利润的增加有积极的影响。
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引用次数: 1
Staffing and Job Stress on Motivation of Employees in Al Ihsan General Hospital ahsan总医院人员配备与工作压力对员工动机的影响
Pub Date : 2015-12-25 DOI: 10.23969/trikonomika.v14i2.402
Ina Ratnamiasih, Putra Mochamad Lazwar
Motivation has a very important role for the employees of the hospital in order to provide excellent service to the community. The importance of motivation, one of which is associated with the appropriate placement of human resources. This is done with the hope if the employee works in the right place and at the right position, then job motivation will increase. Based on the hypothesis, motivation of employee influenced job stress and heavy work environment can have an impact on employee stress. This research was conducted at Al Ihsan Hospital with a population of 75 employees. The data were obtained using a questionnaire and interview techniques. Data analysis is using structural equation modeling with the help of PLS analysis tools. The results showed that staffing and job stress have a significant effect on job motivation.
激励对于医院员工为社区提供优质服务具有非常重要的作用。激励的重要性,其中之一与人力资源的适当安置有关。这样做是希望如果员工在正确的地方和正确的职位上工作,那么工作动机就会增加。根据假设,员工的动机会影响工作压力,而繁重的工作环境会对员工压力产生影响。这项研究是在拥有75名员工的Al Ihsan医院进行的。数据是通过问卷调查和访谈技术获得的。数据分析使用结构方程建模,并借助于PLS分析工具。结果表明,人员配置和工作压力对工作动机有显著影响。
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引用次数: 0
Job Satisfaction and Job Performance in PT XYZ PT XYZ的工作满意度和工作绩效
Pub Date : 2015-12-01 DOI: 10.23969/TRIKONOMIKA.V14I2.403
Cindy Valianawaty, E. Sutanto
This study was aimed to describe the measurements levels of job satisfaction and job performance, as well as to examine the positive effects on job satisfaction of employees performance in PT XYZ. This study used a quantitative approach, primary data which was obtained from the questionnaires to 60 employees, and secondary data from the company record, literature and previous research. The conclusion was, first, that each of individual employees had different job satisfaction. Second, the job performance was individual. Third, job satisfaction was high, working condition indicator as the highest and social service indicator as the lowest. Fourth, job performance was high, quality of work indicator as the highest, as well as cooperative and dependability indicator as the lowest. Fifth, the job satisfaction had no positive effect on job performance in PT XYZ.
本研究旨在描述工作满意度和工作绩效的测量水平,以及检验员工绩效对工作满意度的积极影响。本研究采用定量方法,主要数据来自于对60名员工的问卷调查,次要数据来自于公司记录、文献和之前的研究。结论是,首先,每个员工个体的工作满意度是不同的。第二,工作表现是个人的。第三,工作满意度较高,工作条件指标最高,社会服务指标最低。第四,工作绩效高,工作质量指标最高,合作和可靠性指标最低。第五,工作满意度对工作绩效没有正向影响。
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引用次数: 3
Determinan Return Saham Industri Otomotif dan Komponen yang Terdaftar di BEI 汽车工业报复性收益和其中列出的组件
Pub Date : 2015-06-27 DOI: 10.23969/TRIKONOMIKA.V14I1.594
Jaja Suteja, Patrisius Seran
Penelitian ini bertujuan untuk mengetahui pengaruh dari Return on Equity (ROE), Debt to Equity Ratio (DER), Net Profit Margin (NPM), inflasi, nilai tukar, dan suku bunga terhadap return saham Industri Otomotif dan Komponen. Metode yang digunakan adalah metode regresi panel data dengan lama penelitian antara tahun 2009 sampai dengan 2013. Hasil penelitian menunjukkan bahwa ROE, DER, NPM, inflasi, nilai tukar, dan suku bunga memberikan pengaruh terhadap return saham Industri Otomotif dan Komponen. Secara parsial, ROE dan inflasi berpengaruh positif terhadap return saham, sedangkan nilai tukar dan suku bunga berpengaruh negatif terhadap return saham. Sisanya, DER dan NPM tidak memberikan pengaruh terhadap return saham.
本研究旨在探讨回报率、回报率、营利性利润率、通货膨胀、汇率和利率对汽车工业和组件回报率的影响。使用的方法是数据面板回归方法,研究时间从2009年到2013年。研究结果表明,ROE、DER、NPM、通货膨胀、汇率和利率对汽车工业和组件的回报率产生了影响。部分原因是ROE和通货膨胀对股票回归产生了积极的影响,而汇率和利率对股票回归则产生了负面的影响。其余的,DER和NPM对股票回报率没有任何影响。
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引用次数: 5
Effect Invesment and The Rate of Inflation to Economic Growth in Indonesia 投资和通货膨胀率对印尼经济增长的影响
Pub Date : 2015-06-27 DOI: 10.23969/TRIKONOMIKA.V14I1.595
M. Saparuddin, Selly Yolanda, K. D. A. Sebayang
Penelitian ini bertujuan untuk mengetahui pengaruh investasi dan tingkat inflasi baik secara parsial maupun simultan terhadap pertumbuhan ekonomi di Indonesia. Penelitian ini dilakukan di Indonesia dengan menggunakan data sekunder runtut waktu kuartalan dari tahun 2005 sampai 2013. Metode penelitian bersifat kuantitatif dengan analisis model menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa investasi secara parsial berpengaruh positif dan signifikan terhadap pertumbuhan ekonomi, dan inflasi secara parsial berpengaruh negatif signifikan terhadap pertumbuhan ekonomi di Indonesia.
本研究旨在探讨投资和通货膨胀对印尼经济增长的影响,部分和同时。这项研究是在印度尼西亚进行的,使用2005年至2013年每季度岩层的次要数据。研究方法是通过多元回归分析与模型分析的定量分析。研究结果表明,部分投资对经济增长产生积极和显著的影响,部分通货膨胀对印尼经济增长产生负面影响。
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引用次数: 2
Pengembangan Produk Unggulan UMKM Kabupaten Sukabumi
Pub Date : 2014-12-14 DOI: 10.23969/TRIKONOMIKA.V13I2.611
Dikdik Kusdiana, Ardi Gunardi
Micro, Small and Medium enterprises (MSMEs), in national economy, have an important and strategic role. This research examines the main product development of MSMEs in Sukabumi regency. The analysis method used is Analytic Hierarchy Process (AHP). This method is used to identify MSMEs main products in several sectors appropriate to be developed. The result shows that the potential products of MSMEs in each sector, after conducting AHP analysis based on the criteria of uniqueness, market force and economic benefits, are mangosteen, metal processing and workshop services.
中小微企业在国民经济中具有重要的战略地位。本研究考察了水滨市中小微企业的主要产品开发情况。分析方法为层次分析法(AHP)。该方法用于确定中小微企业在几个部门的主要产品适合开发。结果表明,以独特性、市场力和经济效益为标准进行AHP分析后,各行业中小微企业的潜在产品为山竹、金属加工和车间服务。
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引用次数: 7
Determinants of Displaced Commercial Risk in Islamic Banking Institutions: Malaysia Evidence 伊斯兰银行机构中商业风险转移的决定因素:马来西亚证据
Pub Date : 2014-12-14 DOI: 10.23969/TRIKONOMIKA.V13I2.615
Noraziah Che Arshad, R. Zakaria, A. A. Sulaiman, Tubagus Thresna Irijanto
Islamic banks are exposed to a unique risk such as Displaced Commercial Risk (DCR). DCR arises from the assets managed on behalf of the investment account holders which may be borne by the Islamic bank’s own capital, when the Islamic banks forgo part or all of its share of profits on the investment account holders funds, in order to increase the return to the investment account holders. In a dual banking system, DCR could be a threat to the Islamic banks given the competition of fixed and higher return from the conventional banks. However, DCR would not be a threat to Islamic banks if their account holders choose Islamic banks due to religious obligatory factor. Pertaining to this issue, this paper aims to identify the determinants of factors influencing the DCR among the Islamic banks in the case of Malaysia. Results of the study suggest that the DCR is significantly determined by the Investment account holder funds, Islamic deposit, rate of return, and interest rate.
伊斯兰银行面临着一种独特的风险,如流离失所商业风险(DCR)。DCR产生于代表投资账户持有人管理的资产,这些资产可能由伊斯兰银行自己的资本承担,当伊斯兰银行放弃部分或全部投资账户持有人资金的利润份额时,以增加投资账户持有人的回报。在双重银行体系中,考虑到来自传统银行的固定和更高回报的竞争,DCR可能对伊斯兰银行构成威胁。但是,如果账户持有人出于宗教义务因素选择伊斯兰银行,DCR不会对伊斯兰银行构成威胁。关于这个问题,本文旨在确定影响马来西亚伊斯兰银行间DCR的因素的决定因素。研究结果表明,DCR受投资账户持有人资金、伊斯兰存款、回报率和利率的显著影响。
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引用次数: 6
期刊
Trikonomika Journal
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