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The Tenure and Promotion Standards Used to Evaluate Creative Scholarship in the Media and Communication Fields 媒体与传播领域评价创造性学术的任期和晋升标准
Q2 Social Sciences Pub Date : 2022-08-12 DOI: 10.1177/10776958221113153
Serena Miller
The tenure and promotion system influences whether, how, and the extent faculty members produce creative scholarship. A thematic analysis of 69 media and communication departments’ documents was carried out to systematically assess creative scholarship standards. The results showed most documents formally recognized creative scholarship and equated it to traditional research. Results showed less concreteness in comparison with traditional research standards. Artistic and professional peer review criteria such as securing awards, exhibitions, and festivals were the primary evaluative approaches. One implication is that leadership and senior faculty members need to rethink how to evaluate impact because scholars often seek to engage local nonacademics.
终身教职和晋升制度影响着教职员工是否、如何以及在多大程度上产生创造性的学术成果。对69个媒体传播部门的文件进行专题分析,系统评估创意奖学金标准。结果显示,大多数文献正式承认创造性学术,并将其等同于传统研究。结果显示,与传统的研究标准相比,其具体程度较低。艺术和专业的同行评审标准,如获得奖项、展览和节日是主要的评估方法。其中一个含义是,领导层和高级教员需要重新思考如何评估影响,因为学者们经常寻求与当地的非学者接触。
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引用次数: 2
Book Review: News for US: Citizen-Centered Journalism, by Paula Lynn Ellis, Paul S. Voakes, and Lori Bergen 书评:《美国的新闻:以公民为中心的新闻》,作者:宝拉·林恩·埃利斯、保罗·s·沃克斯和洛里·卑尔根
Q2 Social Sciences Pub Date : 2022-07-21 DOI: 10.1177/10776958221108543
R. Pagano
The authors clearly care about word choice in how they title each chapter. And that translates to modeling for students the importance of word choice when writing persuasively. This is most evident in their final chapter aptly titled, “Say Something, Then Be Ready for Anything.” One notable section in this chapter addresses how to deliver social media messages. Importantly, students learn how to battle misperceptions and think critically about the impact of likes and shares. A case study within this chapter explores the popularity of the @Wendys Twitter account and its unusual approach to engagement. While most brands on social media are, as the authors put, “tepid,” Wendy’s is very much not, and screenshots of their tweets help students think about the ramifications of engagement, for better or worse. This section also offers several examples of contentious plays with rival engagement, in this case @McDonalds. While the text offers plenty of theoretical frameworks to back up various writing decisions, it does not overemphasize theory. The eyes of my nontraditional students already employed in PR agencies can sometimes glaze over when discussing theory as they have witnessed some impracticability of using “theory” on a day-to-day basis in their own agencies. This text more smoothly connects theory to action and is likely to be more palatable for professional students and perhaps graduate students in applied strategic communication programs. In my graduate strategic communications course, we recently discussed the importance of developing a personal library of management reference materials to keep on hand for PR careers. Pieces to include can range from handbooks and how-to manuals to old case studies that can be accessible in the cloud or within reach in your writing space. This is one such text students should hold onto throughout their careers. The authors genuinely communicate their passion for persuasive writing, and students will appreciate the approachability of the applied assignments.
作者们显然很在意每章标题的用词选择。这就转化为给学生们树立了一个榜样,让他们明白在写有说服力的文章时,用词的重要性。这一点在最后一章中表现得最为明显,这一章的标题恰如其分,“说点什么,然后为一切做好准备”。本章中一个值得注意的部分讨论了如何传递社交媒体信息。重要的是,学生们学习如何克服误解,批判性地思考点赞和分享的影响。本章中的一个案例研究探讨了@Wendys Twitter账户的受欢迎程度及其不同寻常的参与方式。正如作者所说,社交媒体上的大多数品牌都是“不温不火”的,但温蒂汉堡却远非如此。他们的推文截图帮助学生们思考参与社交媒体的后果,无论好坏。本节还提供了几个具有竞争性用户粘性的有争议游戏的例子,在这个例子中是麦当劳。虽然本文提供了大量的理论框架来支持各种写作决策,但它并没有过分强调理论。我那些已经在公关公司工作的非传统学生,在讨论理论的时候,有时会目光呆滞,因为他们目睹了在自己的公司里,在日常生活中使用“理论”是不切实际的。本书更流畅地将理论与行动联系起来,可能更适合专业学生和应用战略沟通课程的研究生。在我的研究生战略沟通课程上,我们最近讨论了建立一个个人管理参考资料库的重要性,以便在公关职业生涯中随时可用。可以包括从手册和操作手册到可以在云中访问或在您的书写空间中触手可及的旧案例研究。这是一个学生应该在他们的职业生涯中坚持的文本。作者真诚地表达了他们对有说服力的写作的热情,学生们会欣赏应用作业的平易近人。
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引用次数: 0
Demystifying the Fulbright Scholarly Experience 揭开富布赖特学术经历的神秘面纱
Q2 Social Sciences Pub Date : 2022-07-19 DOI: 10.1177/10776958221109692
G. Perreault, D. Dimitrova
Global challenges in combating a range of issues—the coronavirus pandemic, climate change, hostility, migration, misinformation—necessitate global collaboration. The Fulbright Scholar programs provide numerous ways in which to develop the tools to support such collaboration. In this commentary, we provide an overview of the Fulbright experience, reflect on Fulbright’s potential for enhancing scholarship in journalism and mass communication, and pinpoint areas scholars should consider in applying for their own Fulbright grant. The Fulbright is an essential tool in addressing the global problems that plague our world, and this essay serves as an introduction to the Fulbright experience.
应对冠状病毒大流行、气候变化、敌意、移民、错误信息等一系列问题的全球挑战需要全球合作。富布赖特学者项目为开发支持此类合作的工具提供了多种途径。在这篇评论中,我们概述了富布赖特的经历,反思了富布赖特在加强新闻和大众传播学术方面的潜力,并指出了学者在申请自己的富布赖特奖学金时应该考虑的领域。富布赖特项目是解决困扰我们世界的全球性问题的重要工具,本文是对富布赖特项目经验的介绍。
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引用次数: 2
Book Review: Designing the Social: Unpacking Social Media Design and Identity, by Harry T. Dyer 书评:《设计社交:解密社交媒体设计与身份》,作者:Harry T. Dyer
Q2 Social Sciences Pub Date : 2022-07-19 DOI: 10.1177/10776958221107986
Sonia Kumari
objectivity” and its capacity to displace “outdated” journalistic goals of obtaining unassailable facts from reporters without motives of their own. As Mister Rogers (and Aristotle) might put it, we forget at our peril that emotions drive actions. As Painter and Wilkins demonstrate throughout, a plunge into pop culture combined with a working knowledge of virtue ethics produces nearly endless—and endlessly appealing—thought experiments to show why humans must never respond mechanically to ethical dilemmas. Painter and Williams stop short of prescribing specific lessons distilled from the pop culture portrayals they examine; readers seeking theory-based revisions to existing codes of professional conduct must look elsewhere. Instead students and scholars are urged to continue the work of probing the power of fiction to teach morality (172). It is a worthy goal, discerning how a society’s popular culture subtly but steadily instructs us to be altruistic and transparent, benevolent, and fair. Exploration almost surely will involve difficult dialogue that demands candor and grace. In an era when faculty and students alike report increasing reticence to debate freely for fear of reputation-canceling reprisal, how many of us will follow where Painter and Wilkins lead? As Emma Camp, University of Virginia student journalist, has observed, too many students holding minority opinions now claim to “self-censor” rather than risk friendlessness or low grades (The New York Times, March 7, 2022). “Our universities cannot change our social interactions,” Camp writes, adding that what campuses can insist on are policies that protect expression—perhaps needed most when the topic turns to learning to be good.
“客观性”及其取代“过时”的新闻目标的能力,即从没有自己动机的记者那里获得无懈可击的事实。正如罗杰斯先生(以及亚里士多德)可能会说的那样,我们忘记了情绪驱动行动的危险。正如佩因特和威尔金斯在书中所展示的那样,对流行文化的投入与对美德伦理的实用知识相结合,产生了几乎无穷无尽的——无穷无尽的——有吸引力的思想实验,以表明为什么人类永远不能机械地回应道德困境。佩因特和威廉姆斯没有从他们研究的流行文化描绘中总结出具体的教训;想要对现有的职业行为准则进行基于理论的修订的读者,必须去别处看看。相反,学生和学者们被敦促继续探索小说在道德教育方面的力量。这是一个有价值的目标,它能辨别出一个社会的流行文化是如何微妙而稳定地教导我们要无私、透明、仁慈和公平。探索几乎肯定会涉及需要坦诚和优雅的艰难对话。在一个教师和学生都表示越来越不愿自由辩论的时代,因为害怕名誉受损的报复,我们中有多少人会追随佩因特和威尔金斯的脚步?正如弗吉尼亚大学学生记者艾玛·坎普(Emma Camp)所观察到的那样,现在有太多持有少数意见的学生声称要“自我审查”,而不是冒着失去朋友或成绩不佳的风险。“我们的大学不能改变我们的社会互动,”坎普写道,并补充说,校园可以坚持的是保护表达的政策——当话题转向向好学习时,这可能是最需要的。
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引用次数: 0
Engaging the Disengaged: Implementing a No-Tech Policy After Years of Adding Tech to the Classroom 吸引不参与的人:在将科技引入课堂多年后实施无科技政策
Q2 Social Sciences Pub Date : 2022-06-30 DOI: 10.1177/10776958221106020
Keith A. Quesenberry
After a decade of adding technology to the classroom, students asking for a laptop ban sent me on a journey of discovery. After a literature review of existing research and a semester of a no-tech policy, I found less tech, not more increases student engagement and learning. Despite more than a dozen studies over the last decade detailing the negative learning effects of laptops in the classroom, the majority of faculty believe that laptop use in class increases learning. I highlight the research findings, explain my experience with the new policy, and provide suggestions on how to attempt your own.
在将科技带入课堂十年之后,学生们要求禁止使用笔记本电脑,这让我踏上了一段探索之旅。经过对现有研究的文献回顾和一个学期的无科技政策,我发现科技的减少,而不是增加,提高了学生的参与度和学习能力。尽管在过去的十年里,有十几项研究详细说明了课堂上使用笔记本电脑对学习的负面影响,但大多数教师认为,在课堂上使用笔记本电脑可以提高学习效率。我重点介绍了研究结果,解释了我在新政策方面的经验,并就如何尝试自己的政策提出了建议。
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引用次数: 0
Call for Papers: Trauma Literacy in Global Journalism: Toward an Education Agenda 征文:全球新闻中的创伤素养:迈向教育议程
Q2 Social Sciences Pub Date : 2022-06-01 DOI: 10.1177/10776958221089932
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引用次数: 0
AEJMC Midwinter Live and In-Person AEJMC仲冬现场直播和现场直播
Q2 Social Sciences Pub Date : 2022-06-01 DOI: 10.1177/10776958221089944
Jami A. Fullerton
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引用次数: 0
Book Review: Selling Lies by Leslie Iwerks 书评:莱斯利·伊沃克的《兜售谎言》
Q2 Social Sciences Pub Date : 2022-05-16 DOI: 10.1177/10776958221097259
L. Hood
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引用次数: 0
Book Review: Entertaining Ethics: Lessons in Media Ethics from Popular Culture, by Chad Painter and Lee Wilkins 书评:《娱乐伦理:大众文化对媒体伦理的启示》,查德·佩因特和李·威尔金斯著
Q2 Social Sciences Pub Date : 2022-05-12 DOI: 10.1177/10776958221092491
R. Pagano
the marketplace promote a single point of view, then advocacy itself paints an unrealistic picture of reality and of the range of options open to individuals.
市场推广单一观点,然后宣传本身描绘了一幅现实和个人选择范围的不切实际的画面。
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引用次数: 1
How to Increase News Literate Behaviors Via Interventions: Eight Guidelines by Early Adolescents 如何通过干预提高新闻素养行为:早期青少年的八项指导方针
Q2 Social Sciences Pub Date : 2022-05-09 DOI: 10.1177/10776958221096198
S. Tamboer, S. Daalmans, I. Molenaar, T. Bosse, M. Kleemans
To develop guidelines for more effective news literacy interventions, we conducted focus groups with early adolescents (12-15 years old) on what these interventions should be like. Participants (N = 55) discussed that motivating early adolescents is a challenge, but did provide more insight into their preferences and needs. Future interventions should be easy to find and use, make news literate behaviors more accessible, should be interactive, and should tailor the content toward the target group. Developing interventions based on these guidelines could positively influence various predictors of news literate behaviors in early adolescents, and, in turn, lead to more news literate behaviors.
为了制定更有效的新闻素养干预的指导方针,我们对早期青少年(12-15岁)进行了焦点小组讨论这些干预措施应该是什么样的。参与者(N = 55)讨论了激励早期青少年是一项挑战,但确实提供了更多关于他们的偏好和需求的见解。未来的干预措施应该易于发现和使用,使新闻素养行为更容易获得,应该是互动的,并且应该针对目标群体定制内容。根据这些指导方针制定干预措施可以对青少年早期新闻素养行为的各种预测因素产生积极影响,进而导致更多的新闻素养行为。
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引用次数: 1
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Journalism and Mass Communication Educator
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