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The implications for tourism of shifts in British local governance 英国地方治理转变对旅游业的影响
Pub Date : 1998-12-01 DOI: 10.1002/(SICI)1099-1603(199812)4:4<295::AID-PTH115>3.0.CO;2-0
H. Thomas, Rhodri Thomas
Using a case-study approach this article explores the impact the radical changes in British local governance over the last 15 years or so have had for tourism development at the local level. The expectation that tourism development would both be among the triggers for, and one of the beneficiaries of, changes in governance structures is shown to be misplaced. The paper concludes with a discussion, in the light of its findings, of what might be the most appropriate agencies for promoting tourism development. Copyright © 1998 John Wiley & Sons, Ltd.
本文采用案例研究的方法,探讨了过去15年左右英国地方治理的根本变化对地方旅游发展的影响。人们期望旅游业发展既是治理结构变化的诱因之一,又是其受益者之一,但事实证明这种期望是错误的。根据调查结果,论文最后讨论了促进旅游业发展的最合适机构。版权所有©1998 John Wiley & Sons, Ltd
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引用次数: 30
Yield management conference 产量管理会议
Pub Date : 1998-09-01 DOI: 10.1002/(SICI)1099-1603(199809)4:3<293::AID-PTH155>3.0.CO;2-M
B. M. Noone
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引用次数: 0
Yield management — a model for implementation 产出管理——一个实现模型
Pub Date : 1998-09-01 DOI: 10.1002/(SICI)1099-1603(199809)4:3<267::AID-PTH163>3.0.CO;2-I
K. Farrell, Fiona Whelan-Ryan
The development of the yield management (YM) conceptual model originated from studies carried out by the authors in Ireland and Australia, concerning effective yield management implementation in hospitality operations. Findings from both studies concurred. Education, training and the development of a yield-oriented culture within an organisation are central to the implementation of a yield management system. Hospitality practitioners must then foster this culture by developing and implementing yield-oriented strategic and tactical processes within an organisation. The model has provided the authors with a framework to further examine and evaluate the structure and processes involved in effective implementation. © 1998 John Wiley & Sons, Ltd.
收益管理(YM)概念模型的发展源于作者在爱尔兰和澳大利亚开展的关于酒店业务中有效收益管理实施的研究。这两项研究的结果是一致的。在一个组织内,教育、培训和发展以产量为导向的文化是实施产量管理系统的核心。酒店从业人员必须通过在组织内开发和实施以产量为导向的战略和战术流程来培养这种文化。该模型为作者提供了一个框架,以进一步检查和评估有效实施所涉及的结构和过程。©1998 John Wiley & Sons, Ltd
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引用次数: 17
The realism of yield management 收益管理的现实性
Pub Date : 1998-09-01 DOI: 10.1002/(SICI)1099-1603(199809)4:3<187::AID-PTH156>3.0.CO;2-B
Kevin Donaghy, U. McMahon-Beattie, I. Yeoman, A. Ingold
The realism of yield management ispresented in the terms of historicaldevelopment, preconditions, ingredients,decision-making variables and boundaries.From this realism the yield segmentationprocess (YSP) emerges. The YSP is a `handson style' of capacity management that suitsthe organisational style and culture of thesmaller and medium sized hotels. The YSP isdescribed as a process rather than a ®xedmethod, a frame of reference that is describedas logical incrementalism. The YSP does notreplace the practises of hotel management,but strengthens existing systems andprocedures. The YSP process is broader thanprescribed methods but is ¯exible as adecision-making support tool for modernhotel management. The YSP provides asequential and comprehensive framework toensure that yield management adds value tomanaging capacity. This, however, presents achallenge to software manufactures whotraditionally have used rate structures andpotential incremental revenue as a basis fordecision-making within yield management.
从历史发展、前提条件、要素、决策变量和边界等方面阐述了产量管理的现实性。从这一现实出发,产生了产量分割过程(YSP)。YSP是一种“手工风格”的容量管理,适合中小型酒店的组织风格和文化。YSP被描述为一个过程而不是一个方法,一个被描述为逻辑渐进主义的参考框架。YSP不会取代酒店管理的实践,而是加强现有的系统和程序。YSP过程比规定的方法更广泛,但作为现代酒店管理的决策支持工具是灵活的。YSP提供了一个完整的框架,以确保产量管理增加管理能力的价值。然而,这对传统上使用利率结构和潜在增量收入作为收益管理决策基础的软件制造商提出了挑战。
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引用次数: 18
Development of an activity-based customer profitability system for yield management 为产量管理开发基于活动的客户盈利能力系统
Pub Date : 1998-09-01 DOI: 10.1002/(SICI)1099-1603(199809)4:3<279::AID-PTH164>3.0.CO;2-8
B. M. Noone, Peter Griffin
Customer profitability analysis (CPA) is a technique that provides management with customer-related information which will enable them to manage yield from a profit perspective. The information obtained from CPA will guide long-term marketing, product development and capacity management decisions to yield a customer mix that will generate the greatest returns. This paper proposes a systematic approach to the implementation of CPA in a hotel environment that uses activity-based costing in the assignment of costs to customers. The systems development cycle, methods used to gather and interpret information at each stage of the cycle and issues arising during the development process are discussed. © 1998 John Wiley & Sons, Ltd.
客户盈利能力分析(CPA)是一种向管理层提供客户相关信息的技术,这些信息将使他们能够从利润的角度管理收益。从CPA获得的信息将指导长期营销,产品开发和能力管理决策,以产生将产生最大回报的客户组合。本文提出了一种在酒店环境中实施注册会计师的系统方法,该方法使用作业成本法将成本分配给客户。系统的开发周期,用于收集和解释在周期的每个阶段的信息和开发过程中出现的问题的方法进行了讨论。©1998 John Wiley & Sons, Ltd
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引用次数: 14
Yielding: giants versus minnows, is there a difference? 屈服:巨人和小鱼,有区别吗?
Pub Date : 1998-09-01 DOI: 10.1002/(SICI)1099-1603(199809)4:3<255::AID-PTH162>3.0.CO;2-S
D. Edgar
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引用次数: 6
Critical success factors in yield management: a development and analysis 产量管理中的关键成功因素:发展与分析
Pub Date : 1998-09-01 DOI: 10.1002/(SICI)1099-1603(199809)4:3<229::AID-PTH160>3.0.CO;2-P
C. N. Hansen, K. Eringa
Why is it that yield management (YM) has not been more successful in the hotel industry? What keeps hoteliers from introducing successful YM programmes and realising the full potential of this revenue management strategy? Is it because of deficiencies in the YM techniques applied, or are there other factors that hinder its effective implementation and practice? This paper aims to identify and analyse the people-related critical success factors (CSFs) in YM in hotels: a model relating these factors is presented, and a proposed approach to YM recognising the importance of the people element is developed and its implications analysed. © 1998 John Wiley & Sons, Ltd.
为什么收益管理(YM)在酒店业没有取得更大的成功?是什么阻碍酒店经营者引入成功的YM计划,并充分发挥这种收益管理策略的潜力?是由于所应用的YM技术的不足,还是有其他因素阻碍其有效实施和实践?本文旨在识别和分析酒店YM中与人相关的关键成功因素(csf):提出了一个与这些因素相关的模型,并提出了一种认识到人因素重要性的YM方法,并分析了其影响。©1998 John Wiley & Sons, Ltd
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引用次数: 25
An investigation of the key criteria affecting the adoption of yield management in UK hotels 对影响英国酒店采用收益管理的关键标准的调查
Pub Date : 1998-09-01 DOI: 10.1002/(SICI)1099-1603(199809)4:3<207::AID-PTH158>3.0.CO;2-A
Nigel Jarvis, Axel Lindh, Peter Jones
Jauncey, Mitchell and Slamet (1995), identify the ‘considerable variation in the nature, size, location and markets of hotel units within the UK’. However, in most studies of yield management such diversity is ignored. This paper reports on a study of 163 UK hotels with a rating of three or more stars. It seeks to identify the characteristics of hotels that have adopted yield management and those that have not. By exploring adopters and non-adopters it is hoped to identify the key variables that justify the use of this management tool from an industry perspective. © 1998 John Wiley & Sons, Ltd.
Jauncey, Mitchell和Slamet(1995)指出,“在英国,酒店单位的性质、规模、位置和市场存在相当大的差异”。然而,在大多数产量管理研究中,这种多样性被忽视了。本文报告了一项对163家评级为三星或以上的英国酒店的研究。它试图找出采用收益管理和未采用收益管理的酒店的特点。通过探索采用者和非采用者,希望从行业的角度确定证明使用该管理工具的关键变量。©1998 John Wiley & Sons, Ltd
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引用次数: 23
The numbers game: the role of yield management in the tour operations industry 数字游戏:收益管理在旅游运营行业中的作用
Pub Date : 1998-09-01 DOI: 10.1002/(SICI)1099-1603(199809)4:3<197::AID-PTH157>3.0.CO;2-7
J. Hoseason, N. Johns
Courtline/Clarksons Holidays‘ collapse in 1974 was directly due to overoptimistic volume targets, which failed to take account of capacity or demand. Despite the availability of techniques such as yield management, tour operators continue to rely too heavily upon tactical pricing in their marketing. This paper outlines the critical relationship between yield management, the management of capacity, impact of price, and stability of tour operators. © 1998 John Wiley & Sons, Ltd.
Courtline/Clarksons Holidays在1974年的倒闭,直接原因是销量目标过于乐观,没有考虑到运力或需求。尽管有收益管理等技术,但旅游经营者在营销中仍然过于依赖战术定价。本文概述了收益管理、容量管理、价格影响和旅游经营者稳定性之间的关键关系。©1998 John Wiley & Sons, Ltd
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引用次数: 12
The impact of yield management on the role of the hotel general Manager 收益管理对酒店总经理角色的影响
Pub Date : 1998-09-01 DOI: 10.1002/(SICI)1099-1603(199809)4:3<217::AID-PTH159>3.0.CO;2-6
Kevin Donaghy, U. McMahon-Beattie
Currently, there is a growing body of evidence that demonstrates an increase in interest in the use and application of yield management (YM) within the tourism industry. Specifically within the UK hotel sector, the extensive application of YM can be found in organisations that benefit from economies of scale and resources, namely the corporate sector. It can be expected that as the interest in and application of YM continues to increase some of the traditional components of the role of the hotel general manager may change. Indeed, the shift in focus from traditional capacity management techniques to those of revenue optimisation introduces some new managerial approaches, which may be enhanced with the traditional ‘hospitality’ nature of the industry. This paper reports the findings of a study that focused on the accommodation management techniques of the general managers in 300 UK corporate hotels. The research examined the impact that YM has on the role of the general manager based on Mintzberg’s classification of roles and Arnaldo’s sector-specific study. It presents evidence that the application of yield techniques are found to influence the time and importance that managers attach to key managerial roles. In addition, the study highlights that five key job components are ranked differently by hotel managers who practice extensive yield techniques, as opposed to those who operate minimal techniques. © 1998 John Wiley & Sons, Ltd.
目前,越来越多的证据表明,旅游业对收益管理(YM)的使用和应用越来越感兴趣。具体来说,在英国酒店行业,YM的广泛应用可以在那些受益于规模经济和资源经济的组织中找到,即企业部门。可以预见,随着人们对YM的兴趣和应用的不断增加,一些传统的酒店总经理的角色可能会发生变化。事实上,从传统的容量管理技术向收益优化技术的转变引入了一些新的管理方法,这些方法可能会随着行业传统的“好客”性质而得到加强。本文报告了一项研究的结果,重点研究了300家英国企业酒店总经理的住宿管理技巧。本研究基于Mintzberg的角色分类和Arnaldo的行业研究,考察了YM对总经理角色的影响。它提出的证据表明,产量技术的应用被发现影响的时间和重要性,管理者重视关键的管理角色。此外,该研究还强调,采用广泛收益技术的酒店经理与采用最低收益技术的酒店经理对五个关键工作要素的排名不同。©1998 John Wiley & Sons, Ltd
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引用次数: 3
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Progress in Tourism and Hospitality Research
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