Pub Date : 1900-01-01DOI: 10.2991/icdtli-19.2019.71
N. Vasetskaya, V. Glukhov
The subject of the research is the university in the conditions of knowledge economy. The purpose of the article is to analyze and rethink the basic functions of the university, to identify new functions of the university in the conditions of formation of modern economy. The research of the content and innovative potential of knowledge-digital economy is carried out. It is shown that the activity of universities in the conditions of formation and development of knowledge-digital economy is accompanied by revision and renewal of its mission and
{"title":"Transformation of university functions in the conditions of knowledge-digital economy","authors":"N. Vasetskaya, V. Glukhov","doi":"10.2991/icdtli-19.2019.71","DOIUrl":"https://doi.org/10.2991/icdtli-19.2019.71","url":null,"abstract":"The subject of the research is the university in the conditions of knowledge economy. The purpose of the article is to analyze and rethink the basic functions of the university, to identify new functions of the university in the conditions of formation of modern economy. The research of the content and innovative potential of knowledge-digital economy is carried out. It is shown that the activity of universities in the conditions of formation and development of knowledge-digital economy is accompanied by revision and renewal of its mission and","PeriodicalId":377233,"journal":{"name":"Proceedings of the International Conference on Digital Technologies in Logistics and Infrastructure (ICDTLI 2019)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128597465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.2991/icdtli-19.2019.55
I. Bagaeva, G. N. Larionova, Yana R. Bagaeva
The relevance of the study is that the innovations in the oil and petrochemical industries are not only a way to increase production of raw materials and reduce losses when searching and developing new unconventional fields, but also a tool to increase the competitive advantages of vertically integrated oil companies that are increasingly interdisciplinary. Russian petrochemical manufacturers are seeking to bring advanced digital innovations to the local market it is obvious that technology is the key to the high competitiveness in the global market. The Russian company Rosneft PJSC and the American ExxonMobil are no longer just oil-producing corporations. The scope of their activities includes such areas as deep processing of petroleum products, gas production, the production of synthetic and alternative fuels, clean energy and other areas that are characterized as the industry of the future. These areas of business require significant R&D investments, which in the future will provide companies with competitive advantages.
{"title":"Comparative analysis of innovative activity of large business in Russia and the United States in terms of digitalization of the petrochemical industry","authors":"I. Bagaeva, G. N. Larionova, Yana R. Bagaeva","doi":"10.2991/icdtli-19.2019.55","DOIUrl":"https://doi.org/10.2991/icdtli-19.2019.55","url":null,"abstract":"The relevance of the study is that the innovations in the oil and petrochemical industries are not only a way to increase production of raw materials and reduce losses when searching and developing new unconventional fields, but also a tool to increase the competitive advantages of vertically integrated oil companies that are increasingly interdisciplinary. Russian petrochemical manufacturers are seeking to bring advanced digital innovations to the local market it is obvious that technology is the key to the high competitiveness in the global market. The Russian company Rosneft PJSC and the American ExxonMobil are no longer just oil-producing corporations. The scope of their activities includes such areas as deep processing of petroleum products, gas production, the production of synthetic and alternative fuels, clean energy and other areas that are characterized as the industry of the future. These areas of business require significant R&D investments, which in the future will provide companies with competitive advantages.","PeriodicalId":377233,"journal":{"name":"Proceedings of the International Conference on Digital Technologies in Logistics and Infrastructure (ICDTLI 2019)","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133959287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.2991/icdtli-19.2019.73
O. Kol’, N. Zigern-Korn
Today competition in the field of tourism has moved from the level of countries as tourist destinations to a new level integration associations of countries, i.e. over-macro level. The initiative of the leader of the People’s Republic of China Xi Jinping to create new Eurasian geopolitical projects the Silk Road Economic Belt and Sea Silk Road during the 21st Century or the strategy “Belt and Road Initiative” (“BRI”) involves developing existing and creating new competitive advantages in various areas of economic activity, including tourism for participating countries. However, a practical mechanism for the implementation of the identified areas of tourism development in the framework of this mega-project does not yet exist. The authors propose using the principles of integrated logistics in the formation of this mechanism. It is the methodology of integrated logistics that will allow to scientifically substantiate and form competitive advantages in the tourism sector at all levels of the hierarchy of this project. These include such as the ability to exchange information and resources between all business entities; lower costs due to the balance of operations, economies of scale; increase in tourist flow due to more informed forecasts, planning and prioritization, more efficient use of various types of resources; balanced tourist flow by season by integrating producer of travel services, tour operators, travel agents and customers into one logistics system; providing quality logistics services to tourists through the development of standardized business processes. Using the example of the Russian Federation (RF) and the Chine, an algorithm is proposed for the formation of new and development of existing competitive advantages in the tourism sector within the framework of the BRI based on the use of program-oriented and design approaches. The authors give a conceptual scheme for creating and developing competitive advantages in the field of tourism in the Russian Federation and China within the framework of the mega-project of BRI on the principles of integrated logistics. Keywords—integrated logistics, tourism, competitive advantages, digitalization, megaproject “Belt and Road Initiative”.
{"title":"Integrated Logistics as a Competitive Advantage in Tourism Industry of Country","authors":"O. Kol’, N. Zigern-Korn","doi":"10.2991/icdtli-19.2019.73","DOIUrl":"https://doi.org/10.2991/icdtli-19.2019.73","url":null,"abstract":"Today competition in the field of tourism has moved from the level of countries as tourist destinations to a new level integration associations of countries, i.e. over-macro level. The initiative of the leader of the People’s Republic of China Xi Jinping to create new Eurasian geopolitical projects the Silk Road Economic Belt and Sea Silk Road during the 21st Century or the strategy “Belt and Road Initiative” (“BRI”) involves developing existing and creating new competitive advantages in various areas of economic activity, including tourism for participating countries. However, a practical mechanism for the implementation of the identified areas of tourism development in the framework of this mega-project does not yet exist. The authors propose using the principles of integrated logistics in the formation of this mechanism. It is the methodology of integrated logistics that will allow to scientifically substantiate and form competitive advantages in the tourism sector at all levels of the hierarchy of this project. These include such as the ability to exchange information and resources between all business entities; lower costs due to the balance of operations, economies of scale; increase in tourist flow due to more informed forecasts, planning and prioritization, more efficient use of various types of resources; balanced tourist flow by season by integrating producer of travel services, tour operators, travel agents and customers into one logistics system; providing quality logistics services to tourists through the development of standardized business processes. Using the example of the Russian Federation (RF) and the Chine, an algorithm is proposed for the formation of new and development of existing competitive advantages in the tourism sector within the framework of the BRI based on the use of program-oriented and design approaches. The authors give a conceptual scheme for creating and developing competitive advantages in the field of tourism in the Russian Federation and China within the framework of the mega-project of BRI on the principles of integrated logistics. Keywords—integrated logistics, tourism, competitive advantages, digitalization, megaproject “Belt and Road Initiative”.","PeriodicalId":377233,"journal":{"name":"Proceedings of the International Conference on Digital Technologies in Logistics and Infrastructure (ICDTLI 2019)","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131235104","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.2991/icdtli-19.2019.34
Juha Korpijärvi, R. Tanskanen
The amount of solar energy production in the electricity distribution networks is increasing. This is due to technology conventionalisation, which in turn has led to solar panels becoming more affordable. The aim of this study was to analyse real-life, domestic electricity consumption to determine whether changes in current Finnish legislation could enable new economic possibilities in the use of solar power. The study data consisted of electricity consumption data, that has been digitally monitored on hourly basis. The hypothesis was that a group of individual solar power producers could benefit from a common system, as compared to each group member having a solar production system of their own. In Finland, private households benefit from solar energy production via savings on both energy and transmission costs, as well as the taxes included in these costs. It is economical to install and utilise solar energy even though the price of solar energy is higher than that of fossil fuels. In this study, the economies of energy communities with larger solar panel units were compared with individual households with small-scale solar production units. As a conclusion, the study results indicate that the overall economy of solar energy would be better if the solar panels in the network were installed in larger units. However, this possibility requires energy communities to be legally permitted
{"title":"The Economy and Possibility of Energy Community in Finnish Solar Energy Production","authors":"Juha Korpijärvi, R. Tanskanen","doi":"10.2991/icdtli-19.2019.34","DOIUrl":"https://doi.org/10.2991/icdtli-19.2019.34","url":null,"abstract":"The amount of solar energy production in the electricity distribution networks is increasing. This is due to technology conventionalisation, which in turn has led to solar panels becoming more affordable. The aim of this study was to analyse real-life, domestic electricity consumption to determine whether changes in current Finnish legislation could enable new economic possibilities in the use of solar power. The study data consisted of electricity consumption data, that has been digitally monitored on hourly basis. The hypothesis was that a group of individual solar power producers could benefit from a common system, as compared to each group member having a solar production system of their own. In Finland, private households benefit from solar energy production via savings on both energy and transmission costs, as well as the taxes included in these costs. It is economical to install and utilise solar energy even though the price of solar energy is higher than that of fossil fuels. In this study, the economies of energy communities with larger solar panel units were compared with individual households with small-scale solar production units. As a conclusion, the study results indicate that the overall economy of solar energy would be better if the solar panels in the network were installed in larger units. However, this possibility requires energy communities to be legally permitted","PeriodicalId":377233,"journal":{"name":"Proceedings of the International Conference on Digital Technologies in Logistics and Infrastructure (ICDTLI 2019)","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121080855","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.2991/icdtli-19.2019.4
N. Alekseeva, O. Stroganova, V. Vasilenok
Digital marketing has enormous potential to transform today's organizations and society as a whole fundamentally. The question of current interest is in what field the greatest changes will be achieved in the near future. An attempt to find the answer to the previously mentioned question is presented in the given work. The aim of the study is to identify trends in the development of marketing in the digital age based on the monitoring of scientometric databases. The universal bibliographic and abstract database Scopus was used for the analysis. As a result of data analysis, it was found out that such areas as digital marketing, online marketing, content marketing, email marketing, social media marketing are developing very quickly, their growth trends are exponential, the number of publications on web marketing, internet marketing and mobile marketing is insignificantly decreasing over the years. The work revealed a decreasing publication activity in the field of search engine marketing and search engine optimization. The trend of using big data in marketing is actively developing, thus, it is the field where the emergence of new business tools and new products using big data technology can be expected. The study shows that the United States is the leading country in the number of publications on all considered research topics in the field of marketing, while the second and third places almost always belong to the UK. Russia is in the top three for general research on the use of marketing in the digital economy. Keywords—digital economy, digital marketing, online marketing, social media marketing, web marketing, internet marketing, mobile marketing
{"title":"Identifying trends in the development of marketing in the digital age","authors":"N. Alekseeva, O. Stroganova, V. Vasilenok","doi":"10.2991/icdtli-19.2019.4","DOIUrl":"https://doi.org/10.2991/icdtli-19.2019.4","url":null,"abstract":"Digital marketing has enormous potential to transform today's organizations and society as a whole fundamentally. The question of current interest is in what field the greatest changes will be achieved in the near future. An attempt to find the answer to the previously mentioned question is presented in the given work. The aim of the study is to identify trends in the development of marketing in the digital age based on the monitoring of scientometric databases. The universal bibliographic and abstract database Scopus was used for the analysis. As a result of data analysis, it was found out that such areas as digital marketing, online marketing, content marketing, email marketing, social media marketing are developing very quickly, their growth trends are exponential, the number of publications on web marketing, internet marketing and mobile marketing is insignificantly decreasing over the years. The work revealed a decreasing publication activity in the field of search engine marketing and search engine optimization. The trend of using big data in marketing is actively developing, thus, it is the field where the emergence of new business tools and new products using big data technology can be expected. The study shows that the United States is the leading country in the number of publications on all considered research topics in the field of marketing, while the second and third places almost always belong to the UK. Russia is in the top three for general research on the use of marketing in the digital economy. Keywords—digital economy, digital marketing, online marketing, social media marketing, web marketing, internet marketing, mobile marketing","PeriodicalId":377233,"journal":{"name":"Proceedings of the International Conference on Digital Technologies in Logistics and Infrastructure (ICDTLI 2019)","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116599291","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.2991/icdtli-19.2019.41
V. Kozlov, I. Rudkovsky, E. Tsaryova
The relevance of the study is determined by the urgent need to increase the efficiency and competitiveness of national production based on the logistics approach as an economical (all other things being equal), resource-saving, integrating approach to organizing and managing the economic activities of business units, business organizations of various systemic entities and levels in the areas of production and circulation in the conditions of the digital transformation
{"title":"Digital Transformation of Spaces for Positioning of Production Enterprises in the Reproduction Cycle","authors":"V. Kozlov, I. Rudkovsky, E. Tsaryova","doi":"10.2991/icdtli-19.2019.41","DOIUrl":"https://doi.org/10.2991/icdtli-19.2019.41","url":null,"abstract":"The relevance of the study is determined by the urgent need to increase the efficiency and competitiveness of national production based on the logistics approach as an economical (all other things being equal), resource-saving, integrating approach to organizing and managing the economic activities of business units, business organizations of various systemic entities and levels in the areas of production and circulation in the conditions of the digital transformation","PeriodicalId":377233,"journal":{"name":"Proceedings of the International Conference on Digital Technologies in Logistics and Infrastructure (ICDTLI 2019)","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125232845","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.2991/icdtli-19.2019.25
N. Baydukova, M. Grigoriev, Yuri Y. Mihalchevskiy, S. Uvarov
Planet climate changes, affecting the Arctic Ocean, open up new prospects for optimizing transport flows between Asian and European countries. Mankind has long sought to use these routes, but shipbuilding technologies did not allow doing this before. The combination of these factors allows Russia not only to provide short-sea cargo traffic, but also to provide transit facilities for such large exporters of goods as China, South Korea, Japan and to organize deliveries to these countries of raw energy and materials from the polar zone of Russia. The article discusses a number of original cost-effective schemes for the supply of energy from the polar zone of Russia to Europe and Asia. Keywords—logistics, supply chain management, innovative technologies, the Arctic zone of Russia, the Northern sea route (логистика, управление цепями поставок, инновационные технологии, Арктическая зона России, Северный морской
{"title":"Innovative transport and logistics schemes in the Arctic zone of Russia as development drivers of the world economy","authors":"N. Baydukova, M. Grigoriev, Yuri Y. Mihalchevskiy, S. Uvarov","doi":"10.2991/icdtli-19.2019.25","DOIUrl":"https://doi.org/10.2991/icdtli-19.2019.25","url":null,"abstract":"Planet climate changes, affecting the Arctic Ocean, open up new prospects for optimizing transport flows between Asian and European countries. Mankind has long sought to use these routes, but shipbuilding technologies did not allow doing this before. The combination of these factors allows Russia not only to provide short-sea cargo traffic, but also to provide transit facilities for such large exporters of goods as China, South Korea, Japan and to organize deliveries to these countries of raw energy and materials from the polar zone of Russia. The article discusses a number of original cost-effective schemes for the supply of energy from the polar zone of Russia to Europe and Asia. Keywords—logistics, supply chain management, innovative technologies, the Arctic zone of Russia, the Northern sea route (логистика, управление цепями поставок, инновационные технологии, Арктическая зона России, Северный морской","PeriodicalId":377233,"journal":{"name":"Proceedings of the International Conference on Digital Technologies in Logistics and Infrastructure (ICDTLI 2019)","volume":"200 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115719841","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.2991/icdtli-19.2019.5
Heddoun Asmae, Benrezzouq Rhizlane
Successful digital transformation requires a holistic approach to the partners as a whole – from suppliers of raw materials to manufacturers and distributors to logistics and transport service providers. in this context that our research is based, it is to explore the level of integration of the digital transformation of the supply chain in Moroccan companies. We will try to answer the following question: What is the level of integration of the digital transformation of the supply chain in
{"title":"Level of integration of the digital transformation of the supply chain in Moroccan companies","authors":"Heddoun Asmae, Benrezzouq Rhizlane","doi":"10.2991/icdtli-19.2019.5","DOIUrl":"https://doi.org/10.2991/icdtli-19.2019.5","url":null,"abstract":"Successful digital transformation requires a holistic approach to the partners as a whole – from suppliers of raw materials to manufacturers and distributors to logistics and transport service providers. in this context that our research is based, it is to explore the level of integration of the digital transformation of the supply chain in Moroccan companies. We will try to answer the following question: What is the level of integration of the digital transformation of the supply chain in","PeriodicalId":377233,"journal":{"name":"Proceedings of the International Conference on Digital Technologies in Logistics and Infrastructure (ICDTLI 2019)","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114877871","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.2991/icdtli-19.2019.56
O. Osipova
The present paper analyses the extent of development of digital maturity of organizations and HR processes in the transport-logistics field. Digitization is studied in a broader sense as a process of transition from traditional organization into a digital one. The paper presents the author’s classification of digital transformation of a traditional organization into digital, and includes six possible potential levels of digital maturity at present time, as per the degree of automation of production and organizational processes. Based on a sociological survey data, a subjective view of specialists from HR services in the transport-logistics economic sector is presented; this view allows us to understand the depth of digitalization processes in HR departments and the organizations as a whole. The conducted analysis showed that the extent of automation of HR processes in transport and logistical organizations is lower than the extent of automation of main HR processes. At the same time the respondents have highly appreciated the extent of integration of main HR processes. The survey results have shown a higher extent of integration of HR processes and a better-defined strategic approach in the work with personnel of transport-logistics organizations, as compared to data of all the respondents. The conducted survey enables us to make specific perspective actions which would make it possible to recalibrate automation of HR processes in the transport-logistics sector of economy. The increasingly larger role of HR management is proved in the context of deepening gap between the speed of technological growth and the productivity of business.
{"title":"Digital transformation of personnel management services","authors":"O. Osipova","doi":"10.2991/icdtli-19.2019.56","DOIUrl":"https://doi.org/10.2991/icdtli-19.2019.56","url":null,"abstract":"The present paper analyses the extent of development of digital maturity of organizations and HR processes in the transport-logistics field. Digitization is studied in a broader sense as a process of transition from traditional organization into a digital one. The paper presents the author’s classification of digital transformation of a traditional organization into digital, and includes six possible potential levels of digital maturity at present time, as per the degree of automation of production and organizational processes. Based on a sociological survey data, a subjective view of specialists from HR services in the transport-logistics economic sector is presented; this view allows us to understand the depth of digitalization processes in HR departments and the organizations as a whole. The conducted analysis showed that the extent of automation of HR processes in transport and logistical organizations is lower than the extent of automation of main HR processes. At the same time the respondents have highly appreciated the extent of integration of main HR processes. The survey results have shown a higher extent of integration of HR processes and a better-defined strategic approach in the work with personnel of transport-logistics organizations, as compared to data of all the respondents. The conducted survey enables us to make specific perspective actions which would make it possible to recalibrate automation of HR processes in the transport-logistics sector of economy. The increasingly larger role of HR management is proved in the context of deepening gap between the speed of technological growth and the productivity of business.","PeriodicalId":377233,"journal":{"name":"Proceedings of the International Conference on Digital Technologies in Logistics and Infrastructure (ICDTLI 2019)","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123292458","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.2991/icdtli-19.2019.51
A. Shaban, Zilia U. Bikkulova, A. I. Klimin, R. Marchenko
The objective of the research is the analysis of business intelligence tools and development of solutions for marketing activities based on business intelligence tools. In the framework of the current research, following methods have been used: analysis and modeling. Text sources were analyzed in order to describe and classify use cases of big data in marketing activities and to describe and classify big data and business intelligence tools and technologies in marketing. As the result of the research, a big data classifier for marketing activity was developed and possible solutions for marketing activity analytics were studied and proposed. The classifier can be considered a new result of the study, since there was no classification of big data in marketing activities so far. The current research can be used to help organization of BI analytics in marketing activities. However it is necessary to consider actualization of data on existing tools and technologies. Keywords—marketing, big data, business intelligence
{"title":"Analysis of business intelligence tools and development of solutions for marketing activities","authors":"A. Shaban, Zilia U. Bikkulova, A. I. Klimin, R. Marchenko","doi":"10.2991/icdtli-19.2019.51","DOIUrl":"https://doi.org/10.2991/icdtli-19.2019.51","url":null,"abstract":"The objective of the research is the analysis of business intelligence tools and development of solutions for marketing activities based on business intelligence tools. In the framework of the current research, following methods have been used: analysis and modeling. Text sources were analyzed in order to describe and classify use cases of big data in marketing activities and to describe and classify big data and business intelligence tools and technologies in marketing. As the result of the research, a big data classifier for marketing activity was developed and possible solutions for marketing activity analytics were studied and proposed. The classifier can be considered a new result of the study, since there was no classification of big data in marketing activities so far. The current research can be used to help organization of BI analytics in marketing activities. However it is necessary to consider actualization of data on existing tools and technologies. Keywords—marketing, big data, business intelligence","PeriodicalId":377233,"journal":{"name":"Proceedings of the International Conference on Digital Technologies in Logistics and Infrastructure (ICDTLI 2019)","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121650582","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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