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STUDY ON THE NEXUS OF CSR AND SOCIAL MEDIA ENGAGEMENT ON TOURIST DESTINATION LOYALTY IN SUSTAINABLE DEVELOPMENT NATURE-BASED TOURISM 可持续发展自然型旅游中企业社会责任与社交媒体参与对目的地忠诚度的影响研究
Q2 Social Sciences Pub Date : 2023-08-31 DOI: 10.21837/pm.v21i28.1342
M. F. Ramli, N. Badarulzaman, Samshul Amry Abdul Latif
The purpose of this study is to examine the relationship between Corporate Social Responsibility (CSR), and destination brand loyalty and social media engagement, which is not well understood. This particularly occurs in the sustainable development context of nature-based tourism in managing the negative impact on the environment, which is rather challenging. Moreover, the current research aims to develop a simple model for investigating the interrelationship of CSR as well as destination loyalty by incorporating social media engagement as a moderating variable. This is to investigate the impact mechanism of CSR activities of tourists towards tourists' destination brand loyalty in the context of nature-based tourism. The data for this study were obtained from 285 tourists who visited a popular marine park site in Malaysia. The researchers used the partial least squares structural equation modeling technique to analyze the collected data. The findings revealed that both CSR and social media engagement had an impact on destination brand loyalty. These findings have important implications for destination operators, suggesting that incorporating CSR activities into their strategies can be a strategic approach for achieving sustainable success.
本研究的目的是检验企业社会责任(CSR)与目的地品牌忠诚度和社交媒体参与之间的关系,这一点尚未得到很好的理解。在以自然为基础的旅游业的可持续发展背景下,特别是在管理对环境的负面影响方面,这是相当具有挑战性的。此外,本研究旨在通过将社交媒体参与作为调节变量,建立一个简单的模型来调查企业社会责任与目的地忠诚度之间的相互关系。本研究旨在探讨自然型旅游背景下游客社会责任活动对游客目的地品牌忠诚度的影响机制。这项研究的数据来自285名游客,他们参观了马来西亚一个受欢迎的海洋公园。研究人员使用偏最小二乘结构方程建模技术来分析收集到的数据。调查结果显示,企业社会责任和社交媒体参与对目的地品牌忠诚度都有影响。这些发现对目的地运营商具有重要意义,表明将企业社会责任活动纳入其战略可以成为实现可持续成功的战略途径。
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引用次数: 0
MEDIATING ROLE OF SENSE OF BELONGING IN THE RELATIONSHIP BETWEEN SOCIAL FACTORS AND NEIGHBOURHOOD ATTACHMENT: A CASE STUDY OF PENANG, MALAYSIA 归属感在社会因素与邻里依恋关系中的中介作用:以马来西亚槟城为例
Q2 Social Sciences Pub Date : 2023-08-31 DOI: 10.21837/pm.v21i28.1341
Teu Yu Han, M. Isa, M. H. Marzbali
Many studies have examined the impact of social factors on neighbourhood attachment. However, more studies need to be on the mediating effect of the sense of belonging in a built environment. This study aims to investigate its mediating role in the relationship between social factors and neighbourhood attachment in two neighbourhoods in Penang Island, Malaysia. A sample of 362 residents was requested to answer a questionnaire survey with a Likert scale to measure the residents' assessment of social factors, neighbourhood attachment level and sense of belonging. Neighbourhood attachment is a second-order factor structure assessed by a first-order factor structure that includes place dependence and social bonding. The social factor is also a second-order construct with two dimensions: social trust and social support. The findings were then analysed by structural equation modelling. These results support the theoretical findings in the literature that social factors significantly affect the sense of belonging and neighbourhood attachment. The results also support the mediating role of a sense of belonging in the relationship between social factors and neighbourhood attachment. Fostering social trust and support within neighbourhoods is crucial for promoting neighbourhood attachment. This can be achieved through community-building activities and community-shared places. By fostering social trust and support, neighbourhoods can become vibrant, thriving communities where individuals feel a sense of belonging and connection.
许多研究考察了社会因素对邻里依恋的影响。然而,建筑环境中归属感的中介作用还有待进一步研究。本研究以马来西亚槟城岛两个社区为研究对象,探讨其在社会因素与邻里依恋关系中的中介作用。采用李克特量表对362名居民进行问卷调查,以衡量居民对社会因素、邻里依恋水平和归属感的评估。邻里依恋是一种二阶因子结构,由一阶因子结构评估,一阶因子结构包括地点依赖和社会联系。社会因素也是一个二级结构,有两个维度:社会信任和社会支持。研究结果随后通过结构方程模型进行了分析。这些结果支持了文献中社会因素显著影响归属感和邻里依恋的理论发现。研究结果还支持了归属感在社会因素与邻里依恋关系中的中介作用。促进社区内的社会信任和支持对促进邻里依恋至关重要。这可以通过社区建设活动和社区共享场所来实现。通过培养社会信任和支持,社区可以成为充满活力、蓬勃发展的社区,在这里,每个人都有归属感和联系感。
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引用次数: 0
THE IMPACT OF GREEN ENERGY & WATER PRACTICES ON THE DEVELOPMENT OF SUSTAINABLE TOURISM: A CASE STUDY OF 5-STAR HOTELS IN HURGHADA AND MECCA 绿色能源和水资源实践对可持续旅游发展的影响:以赫尔格达和麦加五星级酒店为例
Q2 Social Sciences Pub Date : 2023-08-31 DOI: 10.21837/pm.v21i28.1335
Adel Abou Amer, D. Mohamad, R. Roosli
This present study examined whether 5-star hotels in Hurghada, Egypt, and Mecca, the Kingdom of Saudi Arabia (KSA) implement green energy and water practices and how they perceive the development of tourism in relation to the adoption of green practices. A qualitative research method was used to examine hotels in Hurghada and Mecca only. The target population of hotel managers, owners, and heads of departments was selected using purposive sampling. The sample size was limited to 10 respondents. The tools and techniques used were focus group discussions (FGDs) and semi-structured interviews (SSIs). The findings indicate that 5-star hotels in Hurghada and Mecca have provided their staff with multiple different training on green practices, displayed signboards, decreased the use of electrical equipment, and transitioned to solar-powered energy systems. They have also installed electricity-saving air conditioning units in their rooms, covered air conditioners, and set the temperature of air conditioners to ambient temperature. Their gardens are cultivated with plants that do not consume water and are watered, if necessary, only at sunset. They also ration their use of water. Guests are also provided with luxury products that are environmentally friendly and do not use plastic packaging. Awareness was found to be the most important factor for the only in hotels but in general.
本研究考察了埃及赫尔格达和沙特阿拉伯王国麦加的五星级酒店是否实施绿色能源和水实践,以及他们如何看待与采用绿色实践相关的旅游业发展。定性研究方法仅用于赫尔格达和麦加的酒店。目标人群的酒店经理,业主,和部门负责人选择使用有目的的抽样。样本量被限制在10名受访者。使用的工具和技术是焦点小组讨论(fgd)和半结构化访谈(ssi)。调查结果表明,赫尔格达和麦加的五星级酒店为员工提供了多种不同的绿色实践培训,展示了招牌,减少了电气设备的使用,并过渡到太阳能能源系统。他们还在房间内安装了节电空调,并将空调覆盖起来,并将空调温度设置为环境温度。他们的花园种植了不耗水的植物,如果有必要,只在日落时浇水。他们也限量用水。酒店还为客人提供不使用塑料包装的环保奢侈品。意识被发现是最重要的因素,只有在酒店,但一般。
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引用次数: 0
ASSESSING THE EVOLUTION OF PADDY CULTIVATION IN KOTA BELUD, SABAH USING GIS AND REMOTE SENSING TECHNIQUES 利用地理信息系统和遥感技术评估沙巴州哥打belud水稻种植的演变
Q2 Social Sciences Pub Date : 2023-08-31 DOI: 10.21837/pm.v21i28.1327
Lindah Roziani Jamru, Mohamad Nazril Sharil, M. P. Yusoh
This study aims to analyse the development of paddy cultivation in Kota Belud, Sabah using remote sensing and Geographic Information Systems (GIS) from 1990 to 2020. The cultivation of agriculture-based crops began in the early 1990s, and in 2017-2018, the Malaysian and state government identified Kota Belud as a paddy granary, making the cultivation of paddy a priority. This was in line with the National Agro-Food Policy 2021-2030, which aims to improve food security policies and reduce dependence on imports by enhancing rice production through technology reform and various initiatives. This study employed GIS and remote sensing techniques to analyse the changes in land use for paddy cultivation. Landsat TM 5 and Landsat TM 8 images were used to extract data of land use from 1990 to 2020. The results indicate that the area of paddy cultivation increased from 4,329 ha in 1990 to 12,564 ha in 2020, with fluctuations in between. The specific GIS and remote sensing techniques used in the analysis included unsupervised and supervised classification technique with accuracy classification of 94%, 86%, 98.30% and 91.60 % for year 1990, 2000, 2010 and 2010, respectively. Overall, the findings of this study can be used as a guideline by local authorities to improve rice production and food security in Malaysia.
本研究旨在利用遥感和地理信息系统(GIS)分析1990年至2020年沙巴州Kota Belud水稻种植的发展。农业作物的种植始于20世纪90年代初,在2017-2018年,马来西亚和州政府将哥打别鲁德确定为水稻粮仓,使水稻种植成为优先事项。这符合《2021-2030年国家农业粮食政策》,该政策旨在通过技术改革和各种举措提高大米产量,改善粮食安全政策,减少对进口的依赖。本研究采用GIS和遥感技术分析了稻田土地利用的变化。利用Landsat TM 5和Landsat TM 8影像提取1990 - 2020年的土地利用数据。结果表明:水稻种植面积从1990年的4329 ha增加到2020年的12564 ha,其间有波动;具体采用的GIS和遥感技术包括无监督和监督分类技术,1990年、2000年、2010年和2010年的分类准确率分别为94%、86%、98.30%和91.60%。总的来说,这项研究的结果可以作为地方当局改善马来西亚水稻生产和粮食安全的指导方针。
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引用次数: 0
ISSUES, CHALLENGES AND STRATEGIES IN PROMOTING HIGH POTENTIAL TOURISM SPOTS AND PRODUCTS IN PERAK TENGAH 在霹雳登加推广高潜力旅游景点和产品的问题、挑战和策略
Q2 Social Sciences Pub Date : 2023-08-31 DOI: 10.21837/pm.v21i28.1351
Muhammad Rijal Mohamad, N. Abdul Rahman, Kamariah Abdullah, Arina Rahmat, Aizaz Ahmad, M. Isa, Fatin Nabilah Omar
The promotion of tourism sector is vital to ensure all existing and new potential areas can be explored successfully. This paper highlights the issues, and challenges in promoting the tourism sector in Perak Tengah. The promotional activities should be organized by all stakeholders which are inclusive of all relevant agencies and local operators. This study applied a qualitative approach through interviews conducted with all relevant agencies to examine the real issues of tourism sector and the development of future enhancements efforts in encouraging and stimulating the tourism sector in Perak Tengah.
促进旅游业的发展对于确保所有现有和新的潜在领域都能得到成功开发至关重要。本文重点介绍了在促进霹雳登加旅游部门的问题和挑战。推广活动应由包括所有相关机构和当地经营者在内的所有利益攸关方组织。本研究采用定性方法,通过与所有相关机构进行访谈,以检查旅游部门的实际问题,并制定未来加强努力,鼓励和刺激霹雳登加的旅游部门。
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引用次数: 0
ROAD CRASH DATA VISUALISATION AND ANALYTICS USING TABLEAU FOR MOUNTAINOUS ROADWAY AREAS IN CAMERON HIGHLANDS, MALAYSIA 道路碰撞数据可视化和分析使用表格的山区道路地区在金马仑高原,马来西亚
Q2 Social Sciences Pub Date : 2023-08-31 DOI: 10.21837/pm.v21i28.1314
Fatin Najwa Mohd Nusa, S. Z. Ishak, R. Rusli, C. M. Mat Isa, M. M. Abdul Manan, S. Sulistyono
Despite government efforts and enforcement, alarming statistics in road crashes with high fatality rates in mountainous roadways are a significant concern to the authorities and community. This research has aimed to produce road crash profiling of Cameron Highlands based on secondary data using Tableau software. Results show that 66 cases involving motorcycles less than 251cc are the most dominant type of vehicle involved in road crashes, followed by tour or excursion vehicles, lorry trailers, four-wheel drive, and cars. The most frequent crash locations in Cameron Highlands are at the boundary of Jalan Keramat Pulai (45 cases) and Jalan Ringlet – Kg. Raja – Blue Valley (50 cases). These cases involved hitting pedestrians, sideswipe collisions, forced collisions, hitting the roadside animal, head-on collisions, vehicles out of control, and right-angle side, which lead to fatal injuries. These findings may assist in identifying intervention planning to control and manage road crashes in mountainous areas.
尽管政府作出了努力并采取了执法,但令人震惊的山区道路交通事故死亡率高的统计数字是当局和社区的一个重大关切。本研究旨在利用Tableau软件根据二手数据制作金马仑高地的道路交通事故概况。结果显示,66起涉及小于251cc的摩托车的案件是道路交通事故中最主要的车辆类型,其次是旅游或游览车辆,卡车拖车,四轮驱动和汽车。金马仑高原最常见的坠机地点是嘉兰喀拉马特埔莱(45起)和嘉兰Ringlet - Kg的边界。拉贾-蓝谷(50例)。这些案例包括撞击行人、侧面碰撞、强制碰撞、撞击路边动物、正面碰撞、车辆失控、直角侧等,这些都导致了致命的伤害。这些发现可能有助于确定控制和管理山区道路交通事故的干预计划。
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引用次数: 0
VISITOR WILLINGNESS TO PAY CONSERVATION FEES AT CMC TIGA WARNA IN MALANG, INDONESIA 游客愿意在印尼玛琅的CMC tiga warna支付保育费
Q2 Social Sciences Pub Date : 2023-08-31 DOI: 10.21837/pm.v21i28.1345
Huang Zimo, Shida Irwana Omar, S. Bachri, Sumarmi
This paper was aimed at investigating the factors that influence visitors' willingness to pay (WTP) for conservation fees for the Clungup Mangrove Conservation (CMC) Tiga Warna project in Malang, Indonesia. The contingent valuation method (CVM) was used to estimate the amount that visitors would be willing to pay in additional conservation fees to enable improvements to be made to the CMC Tiga Warna area. The results that were obtained from 311 respondents indicated that visitors were willing to pay an additional Rp 12829.58 per person on top of the initial conservation fee of Rp 10,000. In terms of the socio-demographic variables, age and marital status had a significant impact on the willingness to pay. Furthermore, the results indicated that those visitors who had a higher perceived value and a higher level of trust in the managers of the CMC Tiga Warna tended to contribute more to the area. The results of this study will serve as a valuable guide for managers in adjusting prices and making management decisions to ensure the further sustainability of ecotourism at the CMC Tiga Warna area.
本研究旨在调查影响印尼玛琅Clungup红树林保护区(CMC) Tiga Warna项目游客支付保护费意愿的因素。我们采用条件估价法(CVM)来估计游客愿意支付的额外保育费用,以改善中央管理委员会Tiga Warna地区。从311名受访者中获得的结果表明,游客愿意在最初10,000卢比的保护费基础上,每人额外支付12829.58卢比。在社会人口变量方面,年龄和婚姻状况对支付意愿有显著影响。此外,研究结果还显示,对CMC Tiga Warna管理人员具有较高感知价值和较高信任水平的游客倾向于为该地区做出更多贡献。研究结果将为管理人员调整价格和制定管理决策提供有价值的指导,以确保CMC Tiga Warna地区生态旅游的进一步可持续性。
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引用次数: 0
VALUATION OF TRANSPORTATION POLICY IN MAKASSAR CITY BASED ON VEHICLE EMISSION POLLUTION FOR SUSTAINABLE ZONE PLANNING 基于车辆排放污染的望加锡市交通政策评价及可持续区域规划
Q2 Social Sciences Pub Date : 2023-08-31 DOI: 10.21837/pm.v21i28.1313
U. Mansyur, Santun R.P. Sitorus, Marimin Marimin, L. Prasetyo
City expansion, vehicle growing number, fossil fuel consumption as non-renewable energy, and highest carbon emission has increased green house effect with potentially expanding global warming. Global warming has negative impacts on citizen quality of life as well as economic growth. Makassar City as one of the metropolitan in Indonesia with the high number of vehicle has a potential to endure global warming. This is excarbated by the decreasing environmental carrying capacity caused by household and industrial pollution and greater vehicle emission. This study aims to (1) identify the vehicle emission gas using descriptive analysis, (2) evaluate ambient air quality in several locations within Makassar City based on field measurement, and (3) formulate the zone plan with potential vehicle-sourced high pollution using AHP. It can be concluded from this study that 99% of Makassar City’s pollution is caused by vehicle emissions with specifically refers to vehicle ages, car engine types, and low maintenance.  It is found that high pollution level occurs in the suburbs, while medium pollution level happens in the transition zone and low level of pollution in city center. Urban infrastructure improvement is carried out by Makassar City Development Agency (Bappeda) with consistency ratio between 0.05 and 0.06.
城市扩张、汽车数量增加、化石燃料作为不可再生能源的消耗以及最高的碳排放增加了温室效应,可能扩大全球变暖。全球变暖对公民的生活质量和经济增长都有负面影响。望加锡市作为印度尼西亚的大都市之一,拥有大量的车辆,有可能承受全球变暖。家庭和工业污染造成的环境承载力下降,以及汽车排放的增加,都抵消了这一点。本研究旨在(1)利用描述性分析方法识别机动车排放气体;(2)利用现场测量方法评价望加锡市内多个地点的环境空气质量;(3)利用层次分析法制定机动车源潜在高污染区域规划。从本研究可以得出结论,99%的望加锡市的污染是由汽车排放造成的,具体是指车辆的年龄,汽车发动机的类型,低维护。研究发现,郊区污染程度较高,过渡带污染程度中等,市中心污染程度较低。城市基础设施改善由望加锡城市发展署(Bappeda)进行,一致性比在0.05 ~ 0.06之间。
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引用次数: 0
CONCEPTUALISING RESILIENCE LIVELIHOOD STRATEGIES OF PADDY FARMERS TOWARDS MALAYSIA NATIONAL FOOD SECURITY AGENDA 对马来西亚国家粮食安全议程的稻农弹性生计战略概念化
Q2 Social Sciences Pub Date : 2023-08-31 DOI: 10.21837/pm.v21i28.1346
Wan Mohammad Fazil Asli, Suraiyati Rahman
The paddy production in Malaysia is characterised as small-scale agriculture, with modest plots of less than 2 ha and approximately 194,000 farmers employed. Majority of these farmers primarily rely on low-income agricultural production. This situation was exacerbated by the COVID-19 pandemic in the first quarter of 2020, resulting in a 3.11% reduction (17.03 million tonnes) in the overall agricultural output across Southeast Asia. Rural communities are recognised as vulnerable and must adapt to these sudden changes. Despite the vulnerability and shocks experienced by rural communities, especially paddy farmers, the resilience of sustainable livelihood for staple food is the main issue to be taken into consideration. Sustainable livelihoods, which are closely related to rural development communities, serve as the primary force behind the preservation of the economic well-being in rural areas. The primary concern is the lack of imperative strategies to empower the paddy farmers and key stakeholders in the staple food ecosystem in facing uncertainties and shocks. The Sustainable Livelihood Framework has been adopted since 1992 in several countries and international organisations to eradicate poverty. However, this framework raised an issue as a generic concept and required further enhancement to visualise the response to uncertainties and shocks. The framework’s adaptability to climatic and non-climatic food insecurity is dependent on the adaptation strategies that are based on socioeconomic and cultural factors, such as household composition, gender, household asset distribution and external instructions.
马来西亚的水稻生产以小规模农业为特点,每片土地面积不超过2公顷,约有19.4万名农民受雇。这些农民中的大多数主要依靠低收入农业生产。2020年第一季度,2019冠状病毒病大流行加剧了这种情况,导致东南亚农业总产量减少3.11%(1703万吨)。农村社区被认为是脆弱的,必须适应这些突然的变化。尽管农村社区,特别是稻农遭受脆弱性和冲击,但主食可持续生计的复原力是需要考虑的主要问题。与农村发展社区密切相关的可持续生计是维护农村地区经济福祉的主要力量。主要的关切是缺乏必要的战略,使水稻农民和主食生态系统的主要利益相关者能够面对不确定性和冲击。自1992年以来,一些国家和国际组织采用了可持续生计框架来消除贫困。然而,这一框架作为一个通用概念提出了一个问题,需要进一步加强,以可视化对不确定性和冲击的反应。该框架对气候和非气候粮食不安全的适应性取决于基于社会经济和文化因素的适应战略,如家庭组成、性别、家庭资产分配和外部指示。
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引用次数: 0
BUILT ENVIRONMENT AND SOCIAL FACTORS ASSOCIATED WITH CYCLING BEHAVIOUR IN PUTRAJAYA 布城与骑行行为相关的建筑环境和社会因素
Q2 Social Sciences Pub Date : 2023-08-31 DOI: 10.21837/pm.v21i28.1344
Norhazlan Haron, Wan Rabiah Wan Omar, H. Zainol, Suharto Teriman, Noor Syarafina Sallehudin
Cycling as a mode of transport has been identified as one of the solutions to traffic congestion, high carbon emission, and health issues in both urban and residential areas. Lately, cycling is growing in popularity among residents, and many are involved in cycling activities for various personal reasons: now, bicycle is not only for transport, but it is also used for sports’ training, exercise, and recreation. This cycling trend offers multiple benefits, and to help increase the momentum, some forms of intervention should take place. Two intervention factors that contribute to cycling behaviours are the built environment and social factor. Thus, this study seeks to explore the built environment and social factors that influence cycling behaviour in Putrajaya area. The respondents were selected among cyclists in Putrajaya using snowball and convenience sampling procedures. Through the use of descriptive analysis and after finalising the suitable variables by Factor Analysis, the finding reveals the suitable and reliable factors for future intervention. The implications and recommendations from this research contribute to the existing body of knowledge on cycling behaviour.
自行车作为一种交通方式已被确定为解决城市和居民区交通拥堵、高碳排放和健康问题的解决方案之一。最近,骑自行车在居民中越来越受欢迎,许多人出于各种个人原因参与骑自行车活动:现在,自行车不仅是交通工具,而且还用于体育训练、锻炼和娱乐。这种骑车的趋势提供了多种好处,为了帮助增加势头,应该采取一些形式的干预措施。影响骑行行为的两个干预因素是建筑环境和社会因素。因此,本研究旨在探讨影响布城地区骑行行为的建筑环境和社会因素。受访者是从布城的骑自行车者中选择的,采用滚雪球和方便的抽样程序。通过使用描述性分析,并通过因子分析确定合适的变量后,发现了未来干预的合适和可靠的因素。这项研究的启示和建议有助于现有的骑车行为知识体系。
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引用次数: 0
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Planning Malaysia
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