The subject of the review is a monographic study by S. V. Tikhonova and D. S. Artamonov “Peter I in Media Memory”. The monograph consists of three chapters and fourteen paragraphs. Co-authors analyze in the first chapter (“Peter I in the Media Memory of the Digital Age”) the influence of traditional (radio, cinema, television) and new (digital, interactive, social) media on the collective memory. The second chapter (“Peter the Great in the Visual images of Media Memory”) contains a study of historical anecdotes, cartoons, Internet memes, animated films, computer games. The third chapter (“Constructing the image of Peter I in the media environment”) is devoted to the politics of memory and memorial wars around Peter I in comparison with the figures of media memory closest to him – Ivan the Terrible and I. V. Stalin. D. S. Artamonov and S. V. Tikhonova believe that in the 21st century, new media begins to play a major role in constructing the image of Peter the Great. The reviewed monograph is a truly innovative and searching study, which suggests methods and forms of analyzing the memory of Peter I in contemporary society that can be used in the study of other epochs, personalities, events of world and national history.
本综述的主题是S. V. Tikhonova和D. S. Artamonov的专题研究“媒体记忆中的彼得一世”。这部专著由三章十四段组成。共同作者在第一章(“数字时代媒体记忆中的彼得一世”)中分析了传统媒体(广播、电影、电视)和新媒体(数字、互动、社交)对集体记忆的影响。第二章(“媒体记忆中的视觉形象中的彼得大帝”)包含了对历史轶事、漫画、网络模因、动画电影和电脑游戏的研究。第三章(“在媒体环境中构建彼得一世的形象”)将彼得一世的记忆政治和纪念战争与最接近他的媒体记忆人物——伊凡雷帝和斯大林进行比较。D. S. Artamonov和S. V. Tikhonova认为，在21世纪，新媒体开始在彼得大帝形象的建构中发挥重要作用。这篇评论专著是一篇真正具有创新性和探索性的研究，它提出了在当代社会分析彼得一世记忆的方法和形式，可以用于研究其他时代、人物、世界和国家历史事件。
{"title":"Review of the Book “Peter I in Media Memory” by Denis S. Artamonov & Sophia V. Tikhonova","authors":"I. Suslov","doi":"10.46539/gmd.v5i1.364","DOIUrl":"https://doi.org/10.46539/gmd.v5i1.364","url":null,"abstract":"The subject of the review is a monographic study by S. V. Tikhonova and D. S. Artamonov “Peter I in Media Memory”. The monograph consists of three chapters and fourteen paragraphs. Co-authors analyze in the first chapter (“Peter I in the Media Memory of the Digital Age”) the influence of traditional (radio, cinema, television) and new (digital, interactive, social) media on the collective memory. The second chapter (“Peter the Great in the Visual images of Media Memory”) contains a study of historical anecdotes, cartoons, Internet memes, animated films, computer games. The third chapter (“Constructing the image of Peter I in the media environment”) is devoted to the politics of memory and memorial wars around Peter I in comparison with the figures of media memory closest to him – Ivan the Terrible and I. V. Stalin. \u0000D. S. Artamonov and S. V. Tikhonova believe that in the 21st century, new media begins to play a major role in constructing the image of Peter the Great. The reviewed monograph is a truly innovative and searching study, which suggests methods and forms of analyzing the memory of Peter I in contemporary society that can be used in the study of other epochs, personalities, events of world and national history.","PeriodicalId":393706,"journal":{"name":"Galactica Media: Journal of Media Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115630477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The article presents the problem of the existential feasible in the digital. The relevance of the problem is gaining weight in the so-called digital age, when the objectives in the human world are represented by technology and the technological. The following questions from the 20th century are becoming relevant again: the relationship between a person and technology; the future of a person and technology; the human / existential in the context of multiplying technology. In the 21st century, the digital can be seen as a cluster of external objectivity in the everyday life. The article raises questions about how the talk about the existential dimension in the digital age is possible; whether there are grounds of speaking about the dynamics of human existential conditions in the process of intensification of everything that is called digital today; and if yes, then in what format and with what language. Given these questions, we understand the digital as a special topos of human existence, a space of manifestation, “highlighting” the existential, which can be comprehended and conceptualized. In the digital age the human being remains, same as his/her existentials. In the markup of the digital, both the individual and the existentials are subject to serious transformation. This is illustrated by digital subjects, digital twins, digital traces/prints, which have an effect on the individual and his/her existential filling. From this we deduce the idea of digital anthropology as a new research field.
{"title":"Language of Existential Experience of a Person in the Digital Age","authors":"A. Gulevataya, R. Penner","doi":"10.46539/gmd.v5i1.324","DOIUrl":"https://doi.org/10.46539/gmd.v5i1.324","url":null,"abstract":"The article presents the problem of the existential feasible in the digital. The relevance of the problem is gaining weight in the so-called digital age, when the objectives in the human world are represented by technology and the technological. The following questions from the 20th century are becoming relevant again: the relationship between a person and technology; the future of a person and technology; the human / existential in the context of multiplying technology. In the 21st century, the digital can be seen as a cluster of external objectivity in the everyday life. The article raises questions about how the talk about the existential dimension in the digital age is possible; whether there are grounds of speaking about the dynamics of human existential conditions in the process of intensification of everything that is called digital today; and if yes, then in what format and with what language. Given these questions, we understand the digital as a special topos of human existence, a space of manifestation, “highlighting” the existential, which can be comprehended and conceptualized. In the digital age the human being remains, same as his/her existentials. In the markup of the digital, both the individual and the existentials are subject to serious transformation. This is illustrated by digital subjects, digital twins, digital traces/prints, which have an effect on the individual and his/her existential filling. From this we deduce the idea of digital anthropology as a new research field.","PeriodicalId":393706,"journal":{"name":"Galactica Media: Journal of Media Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133723946","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The article deals with the analysis of video games and the use of VR technologies in the gaming sphere. The trend towards increasing gamification of modern man's being is examined and problematized. The main question raised by the author is what is the actual status of video games in the existence of modern man. The aim of the research is to study the ontoanthropology of video games, and VR games in particular, and search for their correlates with archaic practices. This, in turn, led to the consideration of the ontoanthropology of the virtual and the ontoanthropology of the game as its variety. The author comes to a conclusion that video games are a substitute for initiation which is most fully and safely performed by means of immersive equipment and taking rite-ritual activity into virtual reality. The results of the study can be used for an expert assessment of video games, identifying the prospects for their implementation in pedagogical, psychological or other consulting activities aimed at achieving a sense of inner transformation of the person in the direction of greater completeness and authenticity of existential experience. The findings can form the basis for philosophical conceptualization of modern mechanisms of digital identity formation and contribute to the growth of socio-humanitarian reflection on the problem of human self-identification and methods of achieving a sense of ontological fundamentality and wholeness of being in a virtual reality.
{"title":"Videogames as a Digital Attempt to Touch the Mythological","authors":"Sofya A. Rezvushkina","doi":"10.46539/gmd.v5i1.329","DOIUrl":"https://doi.org/10.46539/gmd.v5i1.329","url":null,"abstract":"The article deals with the analysis of video games and the use of VR technologies in the gaming sphere. The trend towards increasing gamification of modern man's being is examined and problematized. The main question raised by the author is what is the actual status of video games in the existence of modern man. \u0000The aim of the research is to study the ontoanthropology of video games, and VR games in particular, and search for their correlates with archaic practices. This, in turn, led to the consideration of the ontoanthropology of the virtual and the ontoanthropology of the game as its variety. \u0000The author comes to a conclusion that video games are a substitute for initiation which is most fully and safely performed by means of immersive equipment and taking rite-ritual activity into virtual reality. The results of the study can be used for an expert assessment of video games, identifying the prospects for their implementation in pedagogical, psychological or other consulting activities aimed at achieving a sense of inner transformation of the person in the direction of greater completeness and authenticity of existential experience. The findings can form the basis for philosophical conceptualization of modern mechanisms of digital identity formation and contribute to the growth of socio-humanitarian reflection on the problem of human self-identification and methods of achieving a sense of ontological fundamentality and wholeness of being in a virtual reality.","PeriodicalId":393706,"journal":{"name":"Galactica Media: Journal of Media Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116187964","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The subject of the study was one of the most viral Russian trends of the turn of 2022–2023: krotovukha, a tincture on a dead mole, which attracted attention of not only the Internet users, but also of doctors, restaurateurs, historians, and legislators. The aim of the research was to identify the reasons for active participation in communication on such a topic. It was found that the image of the mole is very much in demand in world culture. This is due to its otherness, its ability to act, to change space, to link the underworld with the mundane. Analysis of a video by an alcohol blogger from Moscow revealed the presence of initiation semantics attached to tasting. These types of publications become a modified version of the ritualised round drinking, as evidenced by patriotic themes and masculine accessories. The name itself already potentially contains the semantics of the familiar, the expressive, and the dearly beloved. A large number of memes demonstrate the strength of user reactions to krotovukha. The most comical effect is produced by stylistic disruption. The incredible effects of the “national” elixir are played off. The duality of perception of the character and the drink made from his body makes the recognisable image variable, polyvalent, and suitable for multiple transformations. The article concludes by noting that the recipe that went viral reflects a belief in sympathetic magic, the ritual power of sacrifice and the cosmogonic significance of the rite – the sacred timing of information dissemination.
{"title":"The Phenomenon of Krotovukha in the Light of Epistemology","authors":"E. Zavyalova","doi":"10.46539/gmd.v5i1.374","DOIUrl":"https://doi.org/10.46539/gmd.v5i1.374","url":null,"abstract":"The subject of the study was one of the most viral Russian trends of the turn of 2022–2023: krotovukha, a tincture on a dead mole, which attracted attention of not only the Internet users, but also of doctors, restaurateurs, historians, and legislators. The aim of the research was to identify the reasons for active participation in communication on such a topic. It was found that the image of the mole is very much in demand in world culture. This is due to its otherness, its ability to act, to change space, to link the underworld with the mundane. Analysis of a video by an alcohol blogger from Moscow revealed the presence of initiation semantics attached to tasting. These types of publications become a modified version of the ritualised round drinking, as evidenced by patriotic themes and masculine accessories. The name itself already potentially contains the semantics of the familiar, the expressive, and the dearly beloved. A large number of memes demonstrate the strength of user reactions to krotovukha. The most comical effect is produced by stylistic disruption. The incredible effects of the “national” elixir are played off. The duality of perception of the character and the drink made from his body makes the recognisable image variable, polyvalent, and suitable for multiple transformations. The article concludes by noting that the recipe that went viral reflects a belief in sympathetic magic, the ritual power of sacrifice and the cosmogonic significance of the rite – the sacred timing of information dissemination.","PeriodicalId":393706,"journal":{"name":"Galactica Media: Journal of Media Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123565593","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The article is devoted to the study of the process of brand awareness formation under the influence of mass media. Knowing the parameters of this process allows us to answer the question of how many times a person must meet a brand in the media environment in order to remember it, and what extent of brand mentioning in the media must be achieved in order to get a certain level of its popularity. Two aspects of awareness are singled out: recall (knowledge without prompting) and recognition (knowledge with prompting). An empirical study was carried out, which made it possible to isolate and measure, on a sufficient level of accuracy, the influence of the Russian central press on the brand awareness of more than 20 sociological companies in Russia over a period of 15 years. It showed that the presence of a brand in the press is significant, and it affects linearly both forms of awareness – recall and recognition. A strong linear relationship allows us to calculate the effective frequency of introductions and to build a predictive model for the formation of brand awareness under the influence of the media, as well as, using plausible assumptions, to estimate the effective frequency of contacts.
{"title":"Relationship between Press Mentions and Brand Awareness","authors":"N. Babich, Bogdan S. Senchilo","doi":"10.46539/gmd.v5i1.327","DOIUrl":"https://doi.org/10.46539/gmd.v5i1.327","url":null,"abstract":"The article is devoted to the study of the process of brand awareness formation under the influence of mass media. Knowing the parameters of this process allows us to answer the question of how many times a person must meet a brand in the media environment in order to remember it, and what extent of brand mentioning in the media must be achieved in order to get a certain level of its popularity. Two aspects of awareness are singled out: recall (knowledge without prompting) and recognition (knowledge with prompting). An empirical study was carried out, which made it possible to isolate and measure, on a sufficient level of accuracy, the influence of the Russian central press on the brand awareness of more than 20 sociological companies in Russia over a period of 15 years. It showed that the presence of a brand in the press is significant, and it affects linearly both forms of awareness – recall and recognition. A strong linear relationship allows us to calculate the effective frequency of introductions and to build a predictive model for the formation of brand awareness under the influence of the media, as well as, using plausible assumptions, to estimate the effective frequency of contacts.","PeriodicalId":393706,"journal":{"name":"Galactica Media: Journal of Media Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126223949","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study is situated within corpus-based discourse analysis and provides a critical discussion on China in the Russian mainstream media RIA Novosti during the COVID-19 epidemic. The paper analyzes RIA Novosti’s reports on China during the pandemic COVID-19. The authors use Fairclough’s Three-Dimensional Model to explore the discourse representations of RIA Novosti’s reports on China during the epidemic and thus uncover the attitudes and stances of the Russian media and social cognition. The authors come to conclusion that RIA Novosti shows great concern about China during the pandemic by focusing on the epidemic itself and its impact. Additionally, Russian reports reflect the stages of China’s fight against the pandemic objectively, truthfully, and comprehensively. RIA Novosti holds a positive attitude towards China’s efforts to fight the epidemic. The study broadens the perspective of academic study of COVID-19 pandemic coverage in China from foreign media and enriches empirical research in Russian.
{"title":"Critical Discourse Analysis of the RIA Novosti News","authors":"Lü Hui, Zhang Yuanyuan","doi":"10.46539/gmd.v5i1.331","DOIUrl":"https://doi.org/10.46539/gmd.v5i1.331","url":null,"abstract":"This study is situated within corpus-based discourse analysis and provides a critical discussion on China in the Russian mainstream media RIA Novosti during the COVID-19 epidemic. The paper analyzes RIA Novosti’s reports on China during the pandemic COVID-19. The authors use Fairclough’s Three-Dimensional Model to explore the discourse representations of RIA Novosti’s reports on China during the epidemic and thus uncover the attitudes and stances of the Russian media and social cognition. The authors come to conclusion that RIA Novosti shows great concern about China during the pandemic by focusing on the epidemic itself and its impact. Additionally, Russian reports reflect the stages of China’s fight against the pandemic objectively, truthfully, and comprehensively. RIA Novosti holds a positive attitude towards China’s efforts to fight the epidemic. The study broadens the perspective of academic study of COVID-19 pandemic coverage in China from foreign media and enriches empirical research in Russian.","PeriodicalId":393706,"journal":{"name":"Galactica Media: Journal of Media Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121101532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The article forms a matrix of the main propositions and markers of artificial intelligence in non-professional (philistine) discourses. The study is implemented on the Internet using special tools. The subject of the analysis is the search queries in the main ‘Google’ and ‘Yandex’ services, thematic communities, social networks and users’ comments. The definition of the matrix of non-professional stereotypical labeling of artificial intelligence as an actual developing technology allows us to see a picture of a new metaphysics. “Technological” metaphysics is inextricably linked with mythological thinking and significantly affects the absorption of scientific and technological developments. It also influences the constructive critical attitude towards the physical condition. The article substantiates that this modern technical mythology, which includes many speculative assumptions, has a double meaning: on the one hand, it “domesticates” technology, and on the other hand, it creates an insurmountable barrier for the convergence of spiritual and religious scope and the scientific worldview. The definition and subsequent refinement of the mythological matrix is necessary for the effective implementation of innovative programs, adjustment of those to the education system, constructive dialogue between the state, scientists, and users.
{"title":"Artificial Intelligence","authors":"A. Dydrov, S. Tikhonova, Irina V. Baturina","doi":"10.46539/gmd.v5i1.302","DOIUrl":"https://doi.org/10.46539/gmd.v5i1.302","url":null,"abstract":"The article forms a matrix of the main propositions and markers of artificial intelligence in non-professional (philistine) discourses. The study is implemented on the Internet using special tools. The subject of the analysis is the search queries in the main ‘Google’ and ‘Yandex’ services, thematic communities, social networks and users’ comments. The definition of the matrix of non-professional stereotypical labeling of artificial intelligence as an actual developing technology allows us to see a picture of a new metaphysics. “Technological” metaphysics is inextricably linked with mythological thinking and significantly affects the absorption of scientific and technological developments. It also influences the constructive critical attitude towards the physical condition. The article substantiates that this modern technical mythology, which includes many speculative assumptions, has a double meaning: on the one hand, it “domesticates” technology, and on the other hand, it creates an insurmountable barrier for the convergence of spiritual and religious scope and the scientific worldview. The definition and subsequent refinement of the mythological matrix is necessary for the effective implementation of innovative programs, adjustment of those to the education system, constructive dialogue between the state, scientists, and users.","PeriodicalId":393706,"journal":{"name":"Galactica Media: Journal of Media Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131464833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Book review: Mee, L. (2022). Reanimated: The Contemporary American Horror Remake. Edinburgh University Press.
书评:梅，L.(2022)。复活:当代美国恐怖翻拍。爱丁堡大学出版社。
{"title":"An Apology of Contemporary American Horror Remakes","authors":"A. Pavlov","doi":"10.46539/gmd.v5i1.376","DOIUrl":"https://doi.org/10.46539/gmd.v5i1.376","url":null,"abstract":"Book review: Mee, L. (2022). Reanimated: The Contemporary American Horror Remake. Edinburgh University Press.","PeriodicalId":393706,"journal":{"name":"Galactica Media: Journal of Media Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130955651","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ayse Narin, Ayşen Temel Eğinli, Cemile Kübra Deviren
The purpose of this research is to find how TV news programs, as part of traditional media source, supply the needs of public within the uncertainty management theory and information-seeking scope during the initial phase of COVID-19 pandemic. A thematic analysis of first four streaming of each TV news programs with the first four highest ratings between March 18th and May 1th 2020 in Turkey was chosen for this study. This period was chosen because it was the first peak of the pandemic in Turkey when people felt uncertain and needed more information about their health. The results have shown that the uncertainty and information gaps have also been reflected in TV programs including the information provided by the experts. This study also reveals that in cases which concern public health, such as the COVID-19 pandemic, the traditional media continues to play a significant role in meeting the information needs of the society, and that the traditional media also uses social media’s speed in conveying information. We suggest that future studies may focus on the interaction of traditional media and social media in meeting information-seeking behaviours and managing uncertainty to acquire more data.
{"title":"Traditional Media at the Beginning of the Unknown","authors":"Ayse Narin, Ayşen Temel Eğinli, Cemile Kübra Deviren","doi":"10.46539/gmd.v5i1.289","DOIUrl":"https://doi.org/10.46539/gmd.v5i1.289","url":null,"abstract":"The purpose of this research is to find how TV news programs, as part of traditional media source, supply the needs of public within the uncertainty management theory and information-seeking scope during the initial phase of COVID-19 pandemic. A thematic analysis of first four streaming of each TV news programs with the first four highest ratings between March 18th and May 1th 2020 in Turkey was chosen for this study. This period was chosen because it was the first peak of the pandemic in Turkey when people felt uncertain and needed more information about their health. The results have shown that the uncertainty and information gaps have also been reflected in TV programs including the information provided by the experts. This study also reveals that in cases which concern public health, such as the COVID-19 pandemic, the traditional media continues to play a significant role in meeting the information needs of the society, and that the traditional media also uses social media’s speed in conveying information. We suggest that future studies may focus on the interaction of traditional media and social media in meeting information-seeking behaviours and managing uncertainty to acquire more data.","PeriodicalId":393706,"journal":{"name":"Galactica Media: Journal of Media Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125320763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Aleksey A. Tselykovskiy, I. Suslov, Andrey G. Ivanov, Serguey P. Sidorov
The article is devoted to the study of the social reception of the Soviet past in the contemporary Russian media practice. The authors proceeded from the hypothesis that the specifics of the reproduction and perception of media images representing the Soviet period of history can be revealed through the social phenomenon of nostalgia. The authors distinguish two types of nostalgia: reflexive and restorative. The research interest is focused on the reflexive type of nostalgia as a process of formation of mythologized and idealized images of the past. In addition, the study uses the concept of post-memory proposed by M. Hirsch. Leonid Parfyonov’s Internet project “NMDNI” was used as an example of such a mediator, which also represents a reflexive type of nostalgia. The purpose of the study was the viewers’ reaction to the content of the project. Thus, the aim of the article is to study the impact of the media strategies of constructing the image of the USSR on the YouTube audience. Active viewers’ reaction in the YouTube-project “NMDNI” allows us to consider Leonid Parfyonov as a significant subject of the construction of the post-memory of the Soviet Union. As a result of the analysis of the most popular comments, it was concluded that there is a public demand for reflective nostalgia as a way of perceiving the Soviet past.
{"title":"The “NMDNI” Project","authors":"Aleksey A. Tselykovskiy, I. Suslov, Andrey G. Ivanov, Serguey P. Sidorov","doi":"10.46539/gmd.v5i1.330","DOIUrl":"https://doi.org/10.46539/gmd.v5i1.330","url":null,"abstract":"The article is devoted to the study of the social reception of the Soviet past in the contemporary Russian media practice. The authors proceeded from the hypothesis that the specifics of the reproduction and perception of media images representing the Soviet period of history can be revealed through the social phenomenon of nostalgia. The authors distinguish two types of nostalgia: reflexive and restorative. The research interest is focused on the reflexive type of nostalgia as a process of formation of mythologized and idealized images of the past. In addition, the study uses the concept of post-memory proposed by M. Hirsch. Leonid Parfyonov’s Internet project “NMDNI” was used as an example of such a mediator, which also represents a reflexive type of nostalgia. The purpose of the study was the viewers’ reaction to the content of the project. Thus, the aim of the article is to study the impact of the media strategies of constructing the image of the USSR on the YouTube audience. Active viewers’ reaction in the YouTube-project “NMDNI” allows us to consider Leonid Parfyonov as a significant subject of the construction of the post-memory of the Soviet Union. As a result of the analysis of the most popular comments, it was concluded that there is a public demand for reflective nostalgia as a way of perceiving the Soviet past.","PeriodicalId":393706,"journal":{"name":"Galactica Media: Journal of Media Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129261572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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