Pub Date : 2022-10-04DOI: 10.1080/17543266.2022.2126015
J. Workman, Seunghee Lee, Yuli Liang
ABSTRACT The purpose of this study was to examine differences among fashion innovativeness groups and genders in social media engagement and need for variety and to examine social media use among a group of Gen Zers. Social Media Engagement (SME) theory, Basic Psychological Needs Theory, and the Uses and Gratifications framework guided the research. Fashion innovativeness, social media engagement (for searching, sharing, and entertainment), and need for variety are connected. Fashion innovators scored highest in SME-search, SME-share, and SME-entertain followed by early, late, and reluctant adopters. Fashion innovators scored highest on need for variety, followed by early and late adopters, followed by reluctant adopters. Women engaged in social media use more than men for SME-search, SME-share, and SME-entertain but men and women did not differ in need for variety. Women scored higher on fashion innovativeness than men. Implications for theory, practice, and education are provided.
{"title":"Gen Z’s social media engagement, fashion innovativeness, need for variety, and gender","authors":"J. Workman, Seunghee Lee, Yuli Liang","doi":"10.1080/17543266.2022.2126015","DOIUrl":"https://doi.org/10.1080/17543266.2022.2126015","url":null,"abstract":"ABSTRACT The purpose of this study was to examine differences among fashion innovativeness groups and genders in social media engagement and need for variety and to examine social media use among a group of Gen Zers. Social Media Engagement (SME) theory, Basic Psychological Needs Theory, and the Uses and Gratifications framework guided the research. Fashion innovativeness, social media engagement (for searching, sharing, and entertainment), and need for variety are connected. Fashion innovators scored highest in SME-search, SME-share, and SME-entertain followed by early, late, and reluctant adopters. Fashion innovators scored highest on need for variety, followed by early and late adopters, followed by reluctant adopters. Women engaged in social media use more than men for SME-search, SME-share, and SME-entertain but men and women did not differ in need for variety. Women scored higher on fashion innovativeness than men. Implications for theory, practice, and education are provided.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"14 2","pages":"110 - 118"},"PeriodicalIF":0.0,"publicationDate":"2022-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72563579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-04DOI: 10.1080/17543266.2022.2125589
Alex Ivanov, Yikun Mou, Letwin Tawira
ABSTRACT Virtual try-on (VTO) apps are now used by many fashion consumers, but VTOs for the apparel category have met with resistance. This study examines privacy concern, body image and social value as antecedents to adoption intention towards an apparel VTO with two types of photorealistic avatars. Twenty users first tried out the app in lab sessions, then 301 completed an online survey with a video of the VTO. A majority of participants were concerned about potential misuse of their uploaded picture and preferred to use a pre-loaded avatar of a model with a similar body. This option explains why privacy concern had a weak negative impact on adoption intention in our model, albeit at the expense of self-presentation benefits. The trait of privacy disposition best predicted consumer responses overall, yet other motives were also revealed. Discussed are the implications of this study’s results and limitations to privacy calculus research.
{"title":"Avatar personalisation vs. privacy in a virtual try-on app for apparel shopping","authors":"Alex Ivanov, Yikun Mou, Letwin Tawira","doi":"10.1080/17543266.2022.2125589","DOIUrl":"https://doi.org/10.1080/17543266.2022.2125589","url":null,"abstract":"ABSTRACT Virtual try-on (VTO) apps are now used by many fashion consumers, but VTOs for the apparel category have met with resistance. This study examines privacy concern, body image and social value as antecedents to adoption intention towards an apparel VTO with two types of photorealistic avatars. Twenty users first tried out the app in lab sessions, then 301 completed an online survey with a video of the VTO. A majority of participants were concerned about potential misuse of their uploaded picture and preferred to use a pre-loaded avatar of a model with a similar body. This option explains why privacy concern had a weak negative impact on adoption intention in our model, albeit at the expense of self-presentation benefits. The trait of privacy disposition best predicted consumer responses overall, yet other motives were also revealed. Discussed are the implications of this study’s results and limitations to privacy calculus research.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"10 1","pages":"100 - 109"},"PeriodicalIF":0.0,"publicationDate":"2022-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78280105","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-29DOI: 10.1080/17543266.2022.2126897
Mingyao Jin, Sunho Choi
ABSTRACT Known for being passionate about fashion, Chinese Generation Z (CGZ) is a powerful consumer group in the China fashion market today, but a psychological shift in their perceptions has been driven by COVID-19, arousing the attention of the fashion field. As visual product, fashion product elicits consumers’ emotional reactions. Existing research in fashion design has noted consumers’ emotional needs but still lacks focus on them in specific cultural contexts. To fill the gap, we employed a Kansei Engineering (KE) method to detect consumers’ emotional responses to fashion design. This study uncovered CGZ’s preferences, perceptions of fashion styles, and demographic influence. Further, we clustered CGZ’s emotional needs into four classifications based on the relationship between the participants and dressing, others, and the environment. This study serves as a theoretical guideline for fashion design by translating consumers’ emotional needs into a conceptual framework.
{"title":"Chinese Gen Z’s emotional dimensions for fashion design during the pandemic","authors":"Mingyao Jin, Sunho Choi","doi":"10.1080/17543266.2022.2126897","DOIUrl":"https://doi.org/10.1080/17543266.2022.2126897","url":null,"abstract":"ABSTRACT Known for being passionate about fashion, Chinese Generation Z (CGZ) is a powerful consumer group in the China fashion market today, but a psychological shift in their perceptions has been driven by COVID-19, arousing the attention of the fashion field. As visual product, fashion product elicits consumers’ emotional reactions. Existing research in fashion design has noted consumers’ emotional needs but still lacks focus on them in specific cultural contexts. To fill the gap, we employed a Kansei Engineering (KE) method to detect consumers’ emotional responses to fashion design. This study uncovered CGZ’s preferences, perceptions of fashion styles, and demographic influence. Further, we clustered CGZ’s emotional needs into four classifications based on the relationship between the participants and dressing, others, and the environment. This study serves as a theoretical guideline for fashion design by translating consumers’ emotional needs into a conceptual framework.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"15 12 1","pages":"119 - 129"},"PeriodicalIF":0.0,"publicationDate":"2022-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86970373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-26DOI: 10.1080/17543266.2022.2113154
Jihyun Kim-Vick, Ui-Jeen Yu
ABSTRACT The global sharing economy trend emphasises consumers’ environmentally conscious lifestyle manifested in the contemporary marketplace, such as digital resale platforms. This paper aims to reveal the Gen Z consumers’ purchase intention of brand new or second-hand luxury goods via various retail channels. This study purposively adopted the sample of middle-class Gen Z consumers to forecast the future of the evolving luxury resale industry. We obtained 452 usable responses using an online survey. Second-hand luxury goods owners exhibited greater purchase intention of the luxury goods via digital resale platforms than non-luxury owners and brand-new luxury owners. The findings offer empirical evidence to academia to broaden the perspective on personal luxury goods consumption behaviour. The present study also contributes to the brand-new and second-hand luxury goods industry to better target Gen Z consumers with preferred retail platforms, which also supports the luxury brand managers’ decision-making on retail channel optimisation and brand management strategies.
{"title":"Impact of digital resale platforms on brand new or second-hand luxury goods purchase intentions among U.S. Gen Z consumers","authors":"Jihyun Kim-Vick, Ui-Jeen Yu","doi":"10.1080/17543266.2022.2113154","DOIUrl":"https://doi.org/10.1080/17543266.2022.2113154","url":null,"abstract":"ABSTRACT The global sharing economy trend emphasises consumers’ environmentally conscious lifestyle manifested in the contemporary marketplace, such as digital resale platforms. This paper aims to reveal the Gen Z consumers’ purchase intention of brand new or second-hand luxury goods via various retail channels. This study purposively adopted the sample of middle-class Gen Z consumers to forecast the future of the evolving luxury resale industry. We obtained 452 usable responses using an online survey. Second-hand luxury goods owners exhibited greater purchase intention of the luxury goods via digital resale platforms than non-luxury owners and brand-new luxury owners. The findings offer empirical evidence to academia to broaden the perspective on personal luxury goods consumption behaviour. The present study also contributes to the brand-new and second-hand luxury goods industry to better target Gen Z consumers with preferred retail platforms, which also supports the luxury brand managers’ decision-making on retail channel optimisation and brand management strategies.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"40 1","pages":"57 - 69"},"PeriodicalIF":0.0,"publicationDate":"2022-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80202518","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-21DOI: 10.1080/17543266.2022.2124314
Lizelle Janse van Rensburg, B. Jacobs, M. Graham
ABSTRACT This study aimed to explore how male fashion innovators and opinion leaders differ regarding hedonic and utilitarian shopping motivations for clothing. The survey data were collected using an online self-administered questionnaire that was developed from existing scales. A total of 220 usable questionnaires completed by a purposive sample of male respondents residing and working in urban metropolitans around Gauteng, South Africa, were analysed. MANOVA tests were run to determine the differences between fashion innovators and fashion opinion leaders in terms of hedonic and utilitarian shopping motivations. The findings indicated that fashion innovators were significantly more motivated by hedonic shopping motivation, especially escapism, role, social, and idea shopping. Fashion opinion leaders, alternatively, were more motivated by efficiency shopping. Interestingly, achievement shopping motivation was the most influential shopping driver for both fashion opinion leaders and fashion innovators.
{"title":"Male fashion leadership: Hedonic and utilitarian clothing shopping motivations within the South African context","authors":"Lizelle Janse van Rensburg, B. Jacobs, M. Graham","doi":"10.1080/17543266.2022.2124314","DOIUrl":"https://doi.org/10.1080/17543266.2022.2124314","url":null,"abstract":"ABSTRACT This study aimed to explore how male fashion innovators and opinion leaders differ regarding hedonic and utilitarian shopping motivations for clothing. The survey data were collected using an online self-administered questionnaire that was developed from existing scales. A total of 220 usable questionnaires completed by a purposive sample of male respondents residing and working in urban metropolitans around Gauteng, South Africa, were analysed. MANOVA tests were run to determine the differences between fashion innovators and fashion opinion leaders in terms of hedonic and utilitarian shopping motivations. The findings indicated that fashion innovators were significantly more motivated by hedonic shopping motivation, especially escapism, role, social, and idea shopping. Fashion opinion leaders, alternatively, were more motivated by efficiency shopping. Interestingly, achievement shopping motivation was the most influential shopping driver for both fashion opinion leaders and fashion innovators.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"28 1","pages":"88 - 99"},"PeriodicalIF":0.0,"publicationDate":"2022-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87488643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-19DOI: 10.1080/17543266.2022.2124313
Jaleesa Reed, Caroline Kopot, Katalin Medvedev
ABSTRACT Instructor and student perceptions of online courses vary due to different levels of experience and motivation. While students generally take online courses due to a preference for independent learning, instructors typically teach online courses when the content is appropriate for digital delivery. This study explored the perceptions of online learning from the student perspective in an online fashion merchandising course. To evaluate student success and perceptions, qualitative and quantitative data were collected from 2016 to 2020. Student responses to the end-of-course surveys revealed concerns regarding time management, communication, lecture format, and assignment types. Previous experiences in online courses and student learning preferences strongly influenced perceptions of the online fashion courses. Student grades also rose as course changes were implemented. Instructors can influence student success and perceptions in online courses through straightforward and frequent communication with students, transparency about time management expectations, and with regular updates to course content.
{"title":"Student perceptions of asynchronous learning in an introductory online fashion course","authors":"Jaleesa Reed, Caroline Kopot, Katalin Medvedev","doi":"10.1080/17543266.2022.2124313","DOIUrl":"https://doi.org/10.1080/17543266.2022.2124313","url":null,"abstract":"ABSTRACT Instructor and student perceptions of online courses vary due to different levels of experience and motivation. While students generally take online courses due to a preference for independent learning, instructors typically teach online courses when the content is appropriate for digital delivery. This study explored the perceptions of online learning from the student perspective in an online fashion merchandising course. To evaluate student success and perceptions, qualitative and quantitative data were collected from 2016 to 2020. Student responses to the end-of-course surveys revealed concerns regarding time management, communication, lecture format, and assignment types. Previous experiences in online courses and student learning preferences strongly influenced perceptions of the online fashion courses. Student grades also rose as course changes were implemented. Instructors can influence student success and perceptions in online courses through straightforward and frequent communication with students, transparency about time management expectations, and with regular updates to course content.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"1 1","pages":"79 - 87"},"PeriodicalIF":0.0,"publicationDate":"2022-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76533691","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-10DOI: 10.1080/17543266.2022.2118376
Miriam García Calaza, Cristina Varela Casal, Juan Manuel Soto Valencia
ABSTRACT The link between social networks and consumption is changing. In the beginning, social networks used to encourage fast fashion; now, social networks promote the concept of slow fashion. This situation has led to the appearance of reselling apps that use the same tools as social networks. This paper aimed at analysing the role of status within fashion. To this end, a sample of second-hand clothes apps, selected since their similarity to social networks, was subjected to a descriptive technique based on a bibliographic review of the current trends in the fashion industry. The results demonstrated that two new approaches to luxury were considered in the sale of second-hand clothes. A thoughtful luxury, called deliberate luxury, that involves reflection and looks for creativity, exclusivity and reuse; and an automated luxury, called iconic luxury, that involves post-commercial pieces, authenticity and resale.
{"title":"Second-hand selling apps and the notion of luxury: trend networking and circular economy","authors":"Miriam García Calaza, Cristina Varela Casal, Juan Manuel Soto Valencia","doi":"10.1080/17543266.2022.2118376","DOIUrl":"https://doi.org/10.1080/17543266.2022.2118376","url":null,"abstract":"ABSTRACT The link between social networks and consumption is changing. In the beginning, social networks used to encourage fast fashion; now, social networks promote the concept of slow fashion. This situation has led to the appearance of reselling apps that use the same tools as social networks. This paper aimed at analysing the role of status within fashion. To this end, a sample of second-hand clothes apps, selected since their similarity to social networks, was subjected to a descriptive technique based on a bibliographic review of the current trends in the fashion industry. The results demonstrated that two new approaches to luxury were considered in the sale of second-hand clothes. A thoughtful luxury, called deliberate luxury, that involves reflection and looks for creativity, exclusivity and reuse; and an automated luxury, called iconic luxury, that involves post-commercial pieces, authenticity and resale.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"7 1","pages":"70 - 78"},"PeriodicalIF":0.0,"publicationDate":"2022-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76180942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose: The purpose of the study is to analyse production methods used by clothing manufacturers in order to improve competitiveness of clothing products on the market. Methodology: The study adopted a qualitative research approach and utilised a descriptive case study design. The population of the study comprised of clothing manufacturing companies in which company managers, supervisors and designers were the study participants. Data was gathered using telephonic interviews. Thematic analysis was used to get meaning out of the collected data. Findings: The findings were presented in narrative form. The findings reflected that clothing manufacturing industries used batch production hence they did not meet the demands of the market. They also used progressive bundle system. It was suggested that the manufacturing companies should use work study as strategy to enhance productivity levels, meeting lead times, reducing costs as well as producing competitive clothing products among other recommendations. Unique contributions to theory and practice: The Fit manufacturing framework by Pham and Thomas (2012) was used to explore the production methods being used by clothing manufacturing companies in Zimbabwe. Themes that emerged from the data analysis helped the researcher gain a better understanding of the production processes used. The clothing manufacturing industry is lagging behind with regards to advanced machinery, skilled manpower and good quality fabrics. If these areas are improved it may help improve productivity and competitiveness of products, enhance growth of clothing industry and boost the economy at large.
{"title":"EXPLORATION OF PRODUCTION METHODS BEING USED BY CLOTHING MANUFACTURING COMPANIES IN ZIMBABWE TOWARDS A COMPETITIVE STRATEGY","authors":"Cathrine Mauwa, Dandira Tarirai, Chimbindi Felisia","doi":"10.47604/ijfd.1625","DOIUrl":"https://doi.org/10.47604/ijfd.1625","url":null,"abstract":"Purpose: The purpose of the study is to analyse production methods used by clothing manufacturers in order to improve competitiveness of clothing products on the market. \u0000Methodology: The study adopted a qualitative research approach and utilised a descriptive case study design. The population of the study comprised of clothing manufacturing companies in which company managers, supervisors and designers were the study participants. Data was gathered using telephonic interviews. Thematic analysis was used to get meaning out of the collected data. \u0000Findings: The findings were presented in narrative form. The findings reflected that clothing manufacturing industries used batch production hence they did not meet the demands of the market. They also used progressive bundle system. It was suggested that the manufacturing companies should use work study as strategy to enhance productivity levels, meeting lead times, reducing costs as well as producing competitive clothing products among other recommendations. \u0000Unique contributions to theory and practice: The Fit manufacturing framework by Pham and Thomas (2012) was used to explore the production methods being used by clothing manufacturing companies in Zimbabwe. Themes that emerged from the data analysis helped the researcher gain a better understanding of the production processes used. The clothing manufacturing industry is lagging behind with regards to advanced machinery, skilled manpower and good quality fabrics. If these areas are improved it may help improve productivity and competitiveness of products, enhance growth of clothing industry and boost the economy at large.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"51 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73869904","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-25DOI: 10.1080/17543266.2022.2113153
S. Pérez-Bou, I. Cantista
ABSTRACT The paper discusses the research carried out to analyse to what extent the 2030 Sustainable Development Goals defined by the United Nations, the UN Fashion Industry Charter for Climate Action, and the Fashion Pact influenced the policies and practices of the signatory companies. Four of the ten fashion companies founding signatories of the UN Fashion Charter and the Fashion Pact were selected: Inditex, H&M, Burberry, and Kering. They represented two segments: mass-market and luxury. A thorough analysis of information publicly available from the fashion companies and organisations related to them was accomplished. The concept of National and Regional Innovation Systems was explored as a framework, for analysis and decision-making processes. The results showed that political initiative was decisive in guiding companies in their sustainability strategies, and collaborative activities with other companies, from new based-technology companies (NTBFs) to logistics.
{"title":"Politics, sustainability and innovation in fast fashion and luxury fashion groups","authors":"S. Pérez-Bou, I. Cantista","doi":"10.1080/17543266.2022.2113153","DOIUrl":"https://doi.org/10.1080/17543266.2022.2113153","url":null,"abstract":"ABSTRACT The paper discusses the research carried out to analyse to what extent the 2030 Sustainable Development Goals defined by the United Nations, the UN Fashion Industry Charter for Climate Action, and the Fashion Pact influenced the policies and practices of the signatory companies. Four of the ten fashion companies founding signatories of the UN Fashion Charter and the Fashion Pact were selected: Inditex, H&M, Burberry, and Kering. They represented two segments: mass-market and luxury. A thorough analysis of information publicly available from the fashion companies and organisations related to them was accomplished. The concept of National and Regional Innovation Systems was explored as a framework, for analysis and decision-making processes. The results showed that political initiative was decisive in guiding companies in their sustainability strategies, and collaborative activities with other companies, from new based-technology companies (NTBFs) to logistics.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"1 1","pages":"46 - 56"},"PeriodicalIF":0.0,"publicationDate":"2022-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75605134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-08DOI: 10.1080/17543266.2022.2095040
Y. Ma, Kim H. Y. Hahn
ABSTRACT This study addressed the cross-cultural applicability and tested the generalizability of the Consumer Styles Inventory (CSI) for profiling contemporary young consumers in the U.S. and South Korea. Online surveys were used to collect 411 American and 680 South Korean female responses from various universities in both countries, respectively. Using a cross-validation approach, this study revealed a seven-factor model for U.S. consumers and a five-factor model for South Korean consumers differed from the original Sproles and Kendall’s eight-factor model, suggesting a substantial modification to profile Decision-making Styles (DMS) of today’s global consumers. Findings are limited to young female consumers in both countries. The similarities and differences found between these two countries can provide helpful insights to apparel professionals targeting global consumers. The findings contribute a new way of profiling today’s young fashion consumers by modifying existing CSI that have been used for more than 30 years.
{"title":"Cross-Cultural study of decision-making styles for contemporary young consumers","authors":"Y. Ma, Kim H. Y. Hahn","doi":"10.1080/17543266.2022.2095040","DOIUrl":"https://doi.org/10.1080/17543266.2022.2095040","url":null,"abstract":"ABSTRACT\u0000 This study addressed the cross-cultural applicability and tested the generalizability of the Consumer Styles Inventory (CSI) for profiling contemporary young consumers in the U.S. and South Korea. Online surveys were used to collect 411 American and 680 South Korean female responses from various universities in both countries, respectively. Using a cross-validation approach, this study revealed a seven-factor model for U.S. consumers and a five-factor model for South Korean consumers differed from the original Sproles and Kendall’s eight-factor model, suggesting a substantial modification to profile Decision-making Styles (DMS) of today’s global consumers. Findings are limited to young female consumers in both countries. The similarities and differences found between these two countries can provide helpful insights to apparel professionals targeting global consumers. The findings contribute a new way of profiling today’s young fashion consumers by modifying existing CSI that have been used for more than 30 years.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"21 1","pages":"22 - 36"},"PeriodicalIF":0.0,"publicationDate":"2022-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84781727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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