This study analyze how transformational leadership affects job satisfaction and explore the relationship between transformational leadership and teachers' satisfaction through organizational justice and psychological capital in private universities in Shandong Province. The data 425 valid questionnaires were collected from private universities in Shandong province. The data were analyzed by the quantitative research method, structural equation modeling was constructed, and confirmatory factor analysis (CFA) was used with the purpose to test the hypotheses. The results show that there are effects to each variable relationship. There are significant direct effects of transformational leadership on psychological capital, organizational justice, and job satisfaction. Meanwhile, psychological capital and organizational justice mediate between transformational leadership and teachers' job satisfaction. Transformational leadership enhances employees' sense of organizational justice and psychological capital. Transformational leadership motivates employees to have good job satisfaction.
{"title":"The Effects of the Transformational Leadership Model on Teachers' Organizational Justice and Job Satisfaction in Private Universities in Shandong Province","authors":"Changlong Zuo, Chalermkiat Wongvanichtawee, Jidapa Chollathanrattanapong","doi":"10.4018/ijabim.341796","DOIUrl":"https://doi.org/10.4018/ijabim.341796","url":null,"abstract":"This study analyze how transformational leadership affects job satisfaction and explore the relationship between transformational leadership and teachers' satisfaction through organizational justice and psychological capital in private universities in Shandong Province. The data 425 valid questionnaires were collected from private universities in Shandong province. The data were analyzed by the quantitative research method, structural equation modeling was constructed, and confirmatory factor analysis (CFA) was used with the purpose to test the hypotheses. The results show that there are effects to each variable relationship. There are significant direct effects of transformational leadership on psychological capital, organizational justice, and job satisfaction. Meanwhile, psychological capital and organizational justice mediate between transformational leadership and teachers' job satisfaction. Transformational leadership enhances employees' sense of organizational justice and psychological capital. Transformational leadership motivates employees to have good job satisfaction.","PeriodicalId":409651,"journal":{"name":"Int. J. Asian Bus. Inf. Manag.","volume":"37 14","pages":"1-15"},"PeriodicalIF":0.0,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140752050","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
While the use of artificial intelligence and chatbots is increasing, studies of customer experiences in using chatbots remain rare. This article explores the experience of customers before, during, and after their interaction with a chatbot to determine what aspects draw their attention when interacting with the chatbot. It identifies potential problems customers face when using a chatbot from different points of view, specifically those of a chatbot developer, a chatbot buyer, and a customer. This study focuses on VX, a chatbot from a leading telecommunications company in Indonesia, and uses interviews of fourteen customers, identified personas, and individual customer journeys to analyze interactions. The personas revealed five types of needs: two basic ones for information and transactions, and three others for security, entertainment, and complaints.
{"title":"Examining Customer Experience in Using a Chatbot","authors":"Hasrini Sari, Rachmasari Adinda","doi":"10.4018/ijabim.322438","DOIUrl":"https://doi.org/10.4018/ijabim.322438","url":null,"abstract":"While the use of artificial intelligence and chatbots is increasing, studies of customer experiences in using chatbots remain rare. This article explores the experience of customers before, during, and after their interaction with a chatbot to determine what aspects draw their attention when interacting with the chatbot. It identifies potential problems customers face when using a chatbot from different points of view, specifically those of a chatbot developer, a chatbot buyer, and a customer. This study focuses on VX, a chatbot from a leading telecommunications company in Indonesia, and uses interviews of fourteen customers, identified personas, and individual customer journeys to analyze interactions. The personas revealed five types of needs: two basic ones for information and transactions, and three others for security, entertainment, and complaints.","PeriodicalId":409651,"journal":{"name":"Int. J. Asian Bus. Inf. Manag.","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114462324","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article contributes to digital branding and customer involvement via social media. To improve online brand engagement, this study examined brand awareness, social linkage, and online trust value. Effective web survey design acquired 317 empirical online sample answers for the paper. The current study uses structural equation modeling to evaluate and verify the postulated model. In this competitive internet era, social networking-supported marketing may raise brand engagement to increase online brand trust, positive brand attitude, and deeper customer emotional connection and brand likability. This study proposes a unique paradigm to improve online brand engagement by investigating brand awareness, social, and online trust value correlations.
{"title":"Hows and Whys That Lead to Online Brand Engagement","authors":"Subhajit Bhattacharya","doi":"10.4018/ijabim.322388","DOIUrl":"https://doi.org/10.4018/ijabim.322388","url":null,"abstract":"This article contributes to digital branding and customer involvement via social media. To improve online brand engagement, this study examined brand awareness, social linkage, and online trust value. Effective web survey design acquired 317 empirical online sample answers for the paper. The current study uses structural equation modeling to evaluate and verify the postulated model. In this competitive internet era, social networking-supported marketing may raise brand engagement to increase online brand trust, positive brand attitude, and deeper customer emotional connection and brand likability. This study proposes a unique paradigm to improve online brand engagement by investigating brand awareness, social, and online trust value correlations.","PeriodicalId":409651,"journal":{"name":"Int. J. Asian Bus. Inf. Manag.","volume":"29 1-2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132061060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Twitter is a social media (SM) platform that rapidly generates electronic word of mouth (e-WOM). Marketer-generated content (MGC) is controllable and could enhance the positive e-WOM. Hence, in this study, the author examined the characteristics of MGC and reactions from followers based on Thai banks' Twitter accounts. The author collected a total of 10,000 tweets from nine banks in Thailand—both high- and low-performing banks. The author conducted research with natural language processing (NLP) to uncover intents using an open application programming interface (API). The author used three data-mining techniques—association, clustering, and classification. The Twitter strategies of banks with high and low performances are quite similar. The sentiment is the intent type that dominates Thai banks' intent strategies. Several intents could be combined to draw e-WOM in terms of favorites (FAV) and retweets (RT). Six intent patterns (clusters) were extracted. Some of these clusters are classifiers for FAV and non-FAV tweets. This study guides the application of data mining in business research and suggests MGC strategies for marketers.
{"title":"Thai Commercial Banks on Twitter: Mining Intents, Communication Strategies, and Customer Engagement","authors":"Mathupayas Thongmak","doi":"10.4018/ijabim.321730","DOIUrl":"https://doi.org/10.4018/ijabim.321730","url":null,"abstract":"Twitter is a social media (SM) platform that rapidly generates electronic word of mouth (e-WOM). Marketer-generated content (MGC) is controllable and could enhance the positive e-WOM. Hence, in this study, the author examined the characteristics of MGC and reactions from followers based on Thai banks' Twitter accounts. The author collected a total of 10,000 tweets from nine banks in Thailand—both high- and low-performing banks. The author conducted research with natural language processing (NLP) to uncover intents using an open application programming interface (API). The author used three data-mining techniques—association, clustering, and classification. The Twitter strategies of banks with high and low performances are quite similar. The sentiment is the intent type that dominates Thai banks' intent strategies. Several intents could be combined to draw e-WOM in terms of favorites (FAV) and retweets (RT). Six intent patterns (clusters) were extracted. Some of these clusters are classifiers for FAV and non-FAV tweets. This study guides the application of data mining in business research and suggests MGC strategies for marketers.","PeriodicalId":409651,"journal":{"name":"Int. J. Asian Bus. Inf. Manag.","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121935559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study investigates the effect of business strategy on strategic management accounting (SMA) and its indirect effect on the competitive advantage of the rice export business in Thailand. A total of 215 major rice export businesses in Thailand in 2022 are chosen as the sample population, and data are collected. The results of the structural equation model (SEM) of the analysis model are found using an index that examines the absolute quality-of-fit measure. Additionally, the results of ordinary least squares (OLS) regression analysis, path coefficients, and hypothesis testing show that business strategy positively affects SMA. In addition, SMA plays a positive and significant role in competitive advantage. As for the theoretical contribution, conceptual SMA is explained by a resource-based view that focuses on resources influence on sustainable performance through competitive advantage. It is hoped that the present study will contribute significantly to the managerial contribution of rice export businesses, as SMA could support organizations in creating a competitive advantage.
{"title":"Strategic Management Accounting on Competitive Advantage","authors":"Kanthana Ditkaew","doi":"10.4018/ijabim.321193","DOIUrl":"https://doi.org/10.4018/ijabim.321193","url":null,"abstract":"This study investigates the effect of business strategy on strategic management accounting (SMA) and its indirect effect on the competitive advantage of the rice export business in Thailand. A total of 215 major rice export businesses in Thailand in 2022 are chosen as the sample population, and data are collected. The results of the structural equation model (SEM) of the analysis model are found using an index that examines the absolute quality-of-fit measure. Additionally, the results of ordinary least squares (OLS) regression analysis, path coefficients, and hypothesis testing show that business strategy positively affects SMA. In addition, SMA plays a positive and significant role in competitive advantage. As for the theoretical contribution, conceptual SMA is explained by a resource-based view that focuses on resources influence on sustainable performance through competitive advantage. It is hoped that the present study will contribute significantly to the managerial contribution of rice export businesses, as SMA could support organizations in creating a competitive advantage.","PeriodicalId":409651,"journal":{"name":"Int. J. Asian Bus. Inf. Manag.","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127962112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Advertising is a nicely designed and encapsulated communication about any product or service that gives a brief picture and an attractive and appealing message intending to arouse the interest of target consumers. Information technology is rapidly changing the pace of this communication. When it comes to advertisement and campaigns blended with IT tools, social media plays most the significant role. The aim of this research is to check whether the youth are aware of various social advertising campaigns being run by different organizations and what is their perception about these campaigns. A sample of 300 students enrolled in a large private Indian university chosen on the basis of convenience sampling were considered for collecting data. A structured questionnaire was administered to extract the required data. The result shows that 64.3% respondents thinks that the advertisements which are being run for social causes are real and these advertisements genuinely have a purpose of spreading awareness about any particular social cause. The study further highlighted that the youth pays more heed to those advertisements which are using celebrity with a combination of good music and story. The study focuses on the variables like awareness and perception of youths regarding the social advertisement campaigns and various factors that are responsible for influencing the behavior of individual towards the advertisements including gender, age group, geographical location, qualification, and background.
{"title":"Perception and Awareness of Youth Toward the Social Advertising Campaigns Being Run by Private Brands","authors":"Roktim Sarmah, A. Khatun, Aayushi Singh","doi":"10.4018/ijabim.320491","DOIUrl":"https://doi.org/10.4018/ijabim.320491","url":null,"abstract":"Advertising is a nicely designed and encapsulated communication about any product or service that gives a brief picture and an attractive and appealing message intending to arouse the interest of target consumers. Information technology is rapidly changing the pace of this communication. When it comes to advertisement and campaigns blended with IT tools, social media plays most the significant role. The aim of this research is to check whether the youth are aware of various social advertising campaigns being run by different organizations and what is their perception about these campaigns. A sample of 300 students enrolled in a large private Indian university chosen on the basis of convenience sampling were considered for collecting data. A structured questionnaire was administered to extract the required data. The result shows that 64.3% respondents thinks that the advertisements which are being run for social causes are real and these advertisements genuinely have a purpose of spreading awareness about any particular social cause. The study further highlighted that the youth pays more heed to those advertisements which are using celebrity with a combination of good music and story. The study focuses on the variables like awareness and perception of youths regarding the social advertisement campaigns and various factors that are responsible for influencing the behavior of individual towards the advertisements including gender, age group, geographical location, qualification, and background.","PeriodicalId":409651,"journal":{"name":"Int. J. Asian Bus. Inf. Manag.","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125418313","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the current study, the authors explored how CEO greed concerning bonuses and rewards on restricted stock affects a firm's environmental performance (EP) in environmentally sensitive sectors of China. Moreover, they empirically tested the constraining role of the quad director on the relationship between CEO greed and EP. Findings indicate that (a) CEO greed negatively affects the strategic firm's environmental performance, particularly the negative relation is augmented by the person-pay interactionism rationale (bonus), (b) the presence of one quad director in the board does not constrain CEO greed and EP negative relation, and (c) the presence of two or more quad directors in the board significantly constraints the negative relation between CEO greed and EP. Thus, having at least two quad directors is more effective than combining directors with multiple features. Our results are robust to different CEOs' power dynamics. Our research has important practical implications for corporate governance and business strategy formulation.
{"title":"CEO Greed and Firms' Environmental Performance in Environmentally Sensitive Sectors of China","authors":"Saif-Ur-Rehman, Elgiliani Elshareif, Hashim Khan","doi":"10.4018/ijabim.318473","DOIUrl":"https://doi.org/10.4018/ijabim.318473","url":null,"abstract":"In the current study, the authors explored how CEO greed concerning bonuses and rewards on restricted stock affects a firm's environmental performance (EP) in environmentally sensitive sectors of China. Moreover, they empirically tested the constraining role of the quad director on the relationship between CEO greed and EP. Findings indicate that (a) CEO greed negatively affects the strategic firm's environmental performance, particularly the negative relation is augmented by the person-pay interactionism rationale (bonus), (b) the presence of one quad director in the board does not constrain CEO greed and EP negative relation, and (c) the presence of two or more quad directors in the board significantly constraints the negative relation between CEO greed and EP. Thus, having at least two quad directors is more effective than combining directors with multiple features. Our results are robust to different CEOs' power dynamics. Our research has important practical implications for corporate governance and business strategy formulation.","PeriodicalId":409651,"journal":{"name":"Int. J. Asian Bus. Inf. Manag.","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134257520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Developing a Job Search Platform for SMEs to Resolve Job Mismatch: A Case Study","authors":"jung-hyuk Lee, E. Chung, Dongwook Kim","doi":"10.4018/ijabim.318645","DOIUrl":"https://doi.org/10.4018/ijabim.318645","url":null,"abstract":"<p />","PeriodicalId":409651,"journal":{"name":"Int. J. Asian Bus. Inf. Manag.","volume":"176 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123266766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Performance is the entire indicator of the ability of an organization to satisfy its stakeholders that can be measured in subjective way (Primary data) for SMEs. This study explores the mediating effect of entrepreneurial orientation (EO), looking at the relationship between relational capital and performance. A questionnaire was administered to 150 manufacturing small and medium enterprises (SMEs) in Iran. A model relating relational capital to performance through EO is tested using Smart PLS with two stage analysis, and the results turned out positive. Additionally, results indicate positive relationship between relational capital and EO, as well as EO to performance. The main contribution of this study resides in addressing the signification of EO as key mechanism to transform the advantages of relational capital to improve firm performance.
{"title":"The Mediating Role of Entrepreneurial Orientation Between Relational Capital and Firm Performance: Evidence From Iranian SMEs","authors":"A. Jalali","doi":"10.4018/ijabim.318338","DOIUrl":"https://doi.org/10.4018/ijabim.318338","url":null,"abstract":"Performance is the entire indicator of the ability of an organization to satisfy its stakeholders that can be measured in subjective way (Primary data) for SMEs. This study explores the mediating effect of entrepreneurial orientation (EO), looking at the relationship between relational capital and performance. A questionnaire was administered to 150 manufacturing small and medium enterprises (SMEs) in Iran. A model relating relational capital to performance through EO is tested using Smart PLS with two stage analysis, and the results turned out positive. Additionally, results indicate positive relationship between relational capital and EO, as well as EO to performance. The main contribution of this study resides in addressing the signification of EO as key mechanism to transform the advantages of relational capital to improve firm performance.","PeriodicalId":409651,"journal":{"name":"Int. J. Asian Bus. Inf. Manag.","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132241668","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper is attempted to examine the explanatory approach in dealing with SLE by advancing online learning sources. The systematic approach of searching for the relevant articles on SLE in IR 4.0 has been widely identified through two electronic databases, Scopus and Web of Sciences. Through adopting such digitally systematic search program, identification was made on the various elements in terms of online learning resources (OLR). This attempts to propose the SLE framework model with an innovative approach in enhancing the learning through incorporating IR 4.0 platform to utilize the variety of information sources together with knowledge attribution in the higher education (HE). The contribution provides theoretical framework with the guideline of well-adapted performance in the educational activities as the new normal trend. In achieving this attainment, the readiness of both instruction facilities and accessibility procedure is significantly the main basis in ensuring the process flow in enlarging the digital learning.
本文试图通过推进在线学习资源来检验处理SLE的解释方法。通过Scopus和Web of Sciences这两个电子数据库，在工业4.0中搜索SLE相关文章的系统方法得到了广泛的认同。通过采用这种数字化系统搜索方案，对在线学习资源(OLR)方面的各种要素进行了识别。本文试图提出SLE框架模型，通过整合工业4.0平台，利用高等教育中的各种信息源和知识归因，以创新的方式增强学习。这一贡献为教育活动中的适应性表现作为新常态趋势提供了理论框架。在实现这一目标的过程中，教学设施和无障碍程序的准备是确保扩大数字化学习过程流程的重要基础。
{"title":"Smart Learning Environment (SLE) in the Fourth Industrial Revolution (IR 4.0): Practical Insights Into Online Learning Resources","authors":"Dedi Mulyadi, M. Huda, Islah Gusmian","doi":"10.4018/ijabim.287589","DOIUrl":"https://doi.org/10.4018/ijabim.287589","url":null,"abstract":"This paper is attempted to examine the explanatory approach in dealing with SLE by advancing online learning sources. The systematic approach of searching for the relevant articles on SLE in IR 4.0 has been widely identified through two electronic databases, Scopus and Web of Sciences. Through adopting such digitally systematic search program, identification was made on the various elements in terms of online learning resources (OLR). This attempts to propose the SLE framework model with an innovative approach in enhancing the learning through incorporating IR 4.0 platform to utilize the variety of information sources together with knowledge attribution in the higher education (HE). The contribution provides theoretical framework with the guideline of well-adapted performance in the educational activities as the new normal trend. In achieving this attainment, the readiness of both instruction facilities and accessibility procedure is significantly the main basis in ensuring the process flow in enlarging the digital learning.","PeriodicalId":409651,"journal":{"name":"Int. J. Asian Bus. Inf. Manag.","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130632334","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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