Pub Date : 2021-08-24DOI: 10.17993/3cemp.2021.100347.17-49
Ana Belén Oliver González
{"title":"Estrategias y herramientas de marketing para el lanzamiento y gestión de un evento","authors":"Ana Belén Oliver González","doi":"10.17993/3cemp.2021.100347.17-49","DOIUrl":"https://doi.org/10.17993/3cemp.2021.100347.17-49","url":null,"abstract":"","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2021-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67540651","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-24DOI: 10.17993/3CEMP.2021.100246.111-135
María Moral-Moral, Yuanyuan Wang
{"title":"Análisis del mercado del aceite de oliva español en China: un estudio exploratorio","authors":"María Moral-Moral, Yuanyuan Wang","doi":"10.17993/3CEMP.2021.100246.111-135","DOIUrl":"https://doi.org/10.17993/3CEMP.2021.100246.111-135","url":null,"abstract":"","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2021-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43055448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-24DOI: 10.17993/3CEMP.2021.100246.37-67
M. Parra, Zulema Isabel Corral Coronado, Alfonso López Lira Arjona, Elba Myriam Navarro Arvizu
To achieve a competitive advantage in the industrial sector means a strategy promoted by senior management, based on the experience acquired over time and the capabilities that are formed or absorbed. This article proposes to identify if absorptive capacities (acquisition, assimilation, transformation, and exploitation) work explaining the innovation types developed by small and medium industrial companies located in Sonora. The cross-sectional research analyzes the data using the statistical method multiple linear regression in a model that includes the stages of absorptive capacity for each type of Innovation (product and process, organization, and commercialization) whose data were collected using an adapted survey, applied a sample of 89 small and medium industrial companies. The results show that assimilation capacity can explain all the types of innovation and exploitation capacity specifically explains to process and product’s innovation, which constitutes the main knowledge that is provided considering that each innovation types requires specific management and represents the current routines using knowledge in the companies studied, related to their performance.
{"title":"Capacidades de absorción, un diagnóstico en la pequeña y mediana empresa del giro industrial","authors":"M. Parra, Zulema Isabel Corral Coronado, Alfonso López Lira Arjona, Elba Myriam Navarro Arvizu","doi":"10.17993/3CEMP.2021.100246.37-67","DOIUrl":"https://doi.org/10.17993/3CEMP.2021.100246.37-67","url":null,"abstract":"To achieve a competitive advantage in the industrial sector means a strategy promoted by senior management, based on \u0000the experience acquired over time and the capabilities that are formed or absorbed. This article proposes to identify if \u0000absorptive capacities (acquisition, assimilation, transformation, and exploitation) work explaining the innovation types \u0000developed by small and medium industrial companies located in Sonora. The cross-sectional research analyzes the data using \u0000the statistical method multiple linear regression in a model that includes the stages of absorptive capacity for each type of \u0000Innovation (product and process, organization, and commercialization) whose data were collected using an adapted survey, \u0000applied a sample of 89 small and medium industrial companies. The results show that assimilation capacity can explain all \u0000the types of innovation and exploitation capacity specifically explains to process and product’s innovation, which constitutes \u0000the main knowledge that is provided considering that each innovation types requires specific management and represents the \u0000current routines using knowledge in the companies studied, related to their performance.","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2021-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46334243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-24DOI: 10.17993/3CEMP.2021.100246.69-89
Janelly Mitsué Haros-Pérez, Gabriela Mata-Sánchez
Companies have undoubtedly become powerful actors in the international system. Apart from managing relations with other companies, they usually have to interact with other governments, civil society, and individuals in diverse intercultural contexts. This article aims to analyze the relevant elements of cultural intelligence in business diplomacy from a theoretical perspective. Through a review of the literature on the different approaches to diplomacy and international business, the manuscript shows the determining factors that contribute to success in intercultural relationships. Amongst the most important are the hiring and training of personnel specialized in International Relations to develop the skills to understand the political, social, cultural and economic context of a society, as well as cultural awareness to identify the determining elements in communication within intercultural business.
{"title":"La inteligencia cultural como elemento de la diplomacia corporativa","authors":"Janelly Mitsué Haros-Pérez, Gabriela Mata-Sánchez","doi":"10.17993/3CEMP.2021.100246.69-89","DOIUrl":"https://doi.org/10.17993/3CEMP.2021.100246.69-89","url":null,"abstract":"Companies have undoubtedly become powerful actors in the international system. Apart from managing relations with other \u0000companies, they usually have to interact with other governments, civil society, and individuals in diverse intercultural contexts. \u0000This article aims to analyze the relevant elements of cultural intelligence in business diplomacy from a theoretical perspective. \u0000Through a review of the literature on the different approaches to diplomacy and international business, the manuscript shows \u0000the determining factors that contribute to success in intercultural relationships. Amongst the most important are the hiring and \u0000training of personnel specialized in International Relations to develop the skills to understand the political, social, cultural \u0000and economic context of a society, as well as cultural awareness to identify the determining elements in communication within \u0000intercultural business.","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2021-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44636705","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-24DOI: 10.17993/3CEMP.2021.100246.17-35
Vicente Guerola-Navarro, R. Oltra-Badenes, H. Gil-Gómez, Andrés Sáenz-Magdalena
The wine production and distribution sector (wineries) are one of the most representative of the Spanish productive economy. Composed mostly of small and medium-sized companies, many of them family-owned and low-tech, this sector faces with difficulty the challenge of digital transformation that their companies need to maintain their competitive advantage and their position in the current market. The use, by these companies, of a Customer Relationship Management (CRM) system to manage their relationships with customers, is indicative of their efforts to face this challenge of digital transformation. This study addresses, scientifically and far from business interests, a complete analysis of the companies in the sector that use a CRM system, in order to detect which factors, indicate a priori a greater predisposition to use these business management systems.
{"title":"Análisis del grado de implantación de la solución tecnológica CRM en el sector de la producción de vinos en España","authors":"Vicente Guerola-Navarro, R. Oltra-Badenes, H. Gil-Gómez, Andrés Sáenz-Magdalena","doi":"10.17993/3CEMP.2021.100246.17-35","DOIUrl":"https://doi.org/10.17993/3CEMP.2021.100246.17-35","url":null,"abstract":"The wine production and distribution sector (wineries) are one of the most representative of the Spanish productive economy. \u0000Composed mostly of small and medium-sized companies, many of them family-owned and low-tech, this sector faces with \u0000difficulty the challenge of digital transformation that their companies need to maintain their competitive advantage and their \u0000position in the current market. The use, by these companies, of a Customer Relationship Management (CRM) system to \u0000manage their relationships with customers, is indicative of their efforts to face this challenge of digital transformation. \u0000This study addresses, scientifically and far from business interests, a complete analysis of the companies in the sector that use \u0000a CRM system, in order to detect which factors, indicate a priori a greater predisposition to use these business management \u0000systems.","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2021-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46511515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-24DOI: 10.17993/3CEMP.2021.100246.91-109
Vanesa Santiago Ríos
The literature on organizational justice and organizational citizenship behavior has consistently demonstrated the need to promote justice treatment to employees, regardless of the organizational context (private or government). This approach promotes benefits for both, the organization and employee – supervisor relationship. The purpose of this research was to examine how the employee feels from the perspective of how relevant is it to be treated with justice; how this translates into citizenship behavior; and the relationship between the variables in the context of a private company and a government agency of Puerto Rico. The collected data were analyzed using (a) linear regression, (b) ANOVA, (c) “t” test, (d) F test. The results indicate that organizational justice is related to organizational citizenship behavior and each component of the variables relate to each other. Finally, the investigator discussed the differences between these variables in both sectors.
{"title":"Comparación de la relación entre la percepción de justicia organizacional con el comportamiento organizacional ciudadano en el contexto de una empresa privada y una agencia gubernamental de Puerto Rico","authors":"Vanesa Santiago Ríos","doi":"10.17993/3CEMP.2021.100246.91-109","DOIUrl":"https://doi.org/10.17993/3CEMP.2021.100246.91-109","url":null,"abstract":"The literature on organizational justice and organizational citizenship behavior has consistently demonstrated the need to \u0000promote justice treatment to employees, regardless of the organizational context (private or government). This approach \u0000promotes benefits for both, the organization and employee – supervisor relationship. The purpose of this research was to \u0000examine how the employee feels from the perspective of how relevant is it to be treated with justice; how this translates \u0000into citizenship behavior; and the relationship between the variables in the context of a private company and a government \u0000agency of Puerto Rico. The collected data were analyzed using (a) linear regression, (b) ANOVA, (c) “t” test, (d) F test. \u0000The results indicate that organizational justice is related to organizational citizenship behavior and each component of the \u0000variables relate to each other. Finally, the investigator discussed the differences between these variables in both sectors.","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2021-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45951848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-24DOI: 10.17993/3CEMP.2021.100145.17-39
Emilio Abad-Segura, M. González-Zamar
{"title":"Implicaciones de la educación financiera en el emprendimiento creativo. Tendencias en investigación","authors":"Emilio Abad-Segura, M. González-Zamar","doi":"10.17993/3CEMP.2021.100145.17-39","DOIUrl":"https://doi.org/10.17993/3CEMP.2021.100145.17-39","url":null,"abstract":"","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2021-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48299114","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-24DOI: 10.17993/3CEMP.2021.100145.83-115
José Manuel Santos Jaén, Giulia Magnelli Lombardo, M. Marín
{"title":"Factores que determinan los honorarios de auditoría en ONGs: análisis empírico para España","authors":"José Manuel Santos Jaén, Giulia Magnelli Lombardo, M. Marín","doi":"10.17993/3CEMP.2021.100145.83-115","DOIUrl":"https://doi.org/10.17993/3CEMP.2021.100145.83-115","url":null,"abstract":"","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2021-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45720279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-24DOI: 10.17993/3CEMP.2021.100145.71-81
Germán Martínez Prats, Francisca Silva Hernández, Mijael Altamirano Santiago, José Federico de la Torre Rodríguez
{"title":"Desarrollo tecnológico e innovación en México","authors":"Germán Martínez Prats, Francisca Silva Hernández, Mijael Altamirano Santiago, José Federico de la Torre Rodríguez","doi":"10.17993/3CEMP.2021.100145.71-81","DOIUrl":"https://doi.org/10.17993/3CEMP.2021.100145.71-81","url":null,"abstract":"","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2021-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46771332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-24DOI: 10.17993/3CEMP.2021.100145.117-135
David Caridad de la Peña, Begoña Álvarez García, Lucía Boedo Vilabella
{"title":"La inversión en renta fija. Una clarificación del riesgo que supone su adquisición","authors":"David Caridad de la Peña, Begoña Álvarez García, Lucía Boedo Vilabella","doi":"10.17993/3CEMP.2021.100145.117-135","DOIUrl":"https://doi.org/10.17993/3CEMP.2021.100145.117-135","url":null,"abstract":"","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2021-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47222191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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