Pub Date : 2020-11-24DOI: 10.17993/3cemp.2020.090444.73-91
E. G. S. Pérez, María del Carmen Sandoval Caraveo
{"title":"Ambigüedad de rol en académicos: una problemática organizacional en las universidades","authors":"E. G. S. Pérez, María del Carmen Sandoval Caraveo","doi":"10.17993/3cemp.2020.090444.73-91","DOIUrl":"https://doi.org/10.17993/3cemp.2020.090444.73-91","url":null,"abstract":"","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":"9 1","pages":"73-91"},"PeriodicalIF":0.3,"publicationDate":"2020-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43245356","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-24DOI: 10.17993/3cemp.2020.090444.17-29
Marco Antonio Lara de la Calleja, Xanath Rojas Mora, Zoraira Zaragoza Zamitiz
{"title":"Las MIPYMEs y sus estrategias mercadológicas, evaluación en ferias de comercialización","authors":"Marco Antonio Lara de la Calleja, Xanath Rojas Mora, Zoraira Zaragoza Zamitiz","doi":"10.17993/3cemp.2020.090444.17-29","DOIUrl":"https://doi.org/10.17993/3cemp.2020.090444.17-29","url":null,"abstract":"","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":"9 1","pages":"17-29"},"PeriodicalIF":0.3,"publicationDate":"2020-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47118287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-24DOI: 10.17993/3cemp.2020.090444.53-71
José Alejandro Guerrero Vargas
{"title":"Edad y antigüedad laboral de los profesionales de enfermería como antecedentes del compromiso afectivo en los hospitales privados de Jalisco, México","authors":"José Alejandro Guerrero Vargas","doi":"10.17993/3cemp.2020.090444.53-71","DOIUrl":"https://doi.org/10.17993/3cemp.2020.090444.53-71","url":null,"abstract":"","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":"9 1","pages":"53-71"},"PeriodicalIF":0.3,"publicationDate":"2020-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43267335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-08-24DOI: 10.17993/3cemp.2020.090343.97-107
Eddie Enzo Aronés Barbarán, Freddy Lizardo Kaseng Solis, C. Rodriguez
The objective of the research is to generate a new formula to determine the variation in prices in a public works contract that allows the financial balance of the counterparts. The methodology for calculating and adjusting the price variation in public works contracts is given as a function of the K factor, which is a number that comes from the calculation of polynomial formulas whose theoretical basis lies in the price indices, which are established in a legal framework of mandatory use of the polynomial formula to determine the K factor, with eight monomials in the budget and the quantity of supplies that exceeds one hundred. It is considered a subjective margin since its elaboration depends on the discretion of the one who elaborates on the polynomial formula. The investigation questions the procedure established by the state regulations for the calculation of the polynomial formula and shows the margin of error that exists between the value obtained by the method set for regulations and that obtained using the entries of the work budget. The result shows the positive variation in inputs, and the prices have increased, with adjustments paid in the contracts with the benefit of contractors.
{"title":"Integral Formula for the Determination of Price Variations in Public Contracts of Road Works","authors":"Eddie Enzo Aronés Barbarán, Freddy Lizardo Kaseng Solis, C. Rodriguez","doi":"10.17993/3cemp.2020.090343.97-107","DOIUrl":"https://doi.org/10.17993/3cemp.2020.090343.97-107","url":null,"abstract":"The objective of the research is to generate a new formula to determine the variation in prices in a public works contract that allows the financial balance of the counterparts. The methodology for calculating and adjusting the price variation in public works contracts is given as a function of the K factor, which is a number that comes from the calculation of polynomial formulas whose theoretical basis lies in the price indices, which are established in a legal framework of mandatory use of the polynomial formula to determine the K factor, with eight monomials in the budget and the quantity of supplies that exceeds one hundred. It is considered a subjective margin since its elaboration depends on the discretion of the one who elaborates on the polynomial formula. The investigation questions the procedure established by the state regulations for the calculation of the polynomial formula and shows the margin of error that exists between the value obtained by the method set for regulations and that obtained using the entries of the work budget. The result shows the positive variation in inputs, and the prices have increased, with adjustments paid in the contracts with the benefit of contractors.","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":"9 1","pages":"97-107"},"PeriodicalIF":0.3,"publicationDate":"2020-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42708764","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-08-24DOI: 10.17993/3cemp.2020.090343.109-123
T. A. Efremova
{"title":"Developing tax administration in the context of the partnership of participants of tax relations","authors":"T. A. Efremova","doi":"10.17993/3cemp.2020.090343.109-123","DOIUrl":"https://doi.org/10.17993/3cemp.2020.090343.109-123","url":null,"abstract":"","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":"9 1","pages":"109-123"},"PeriodicalIF":0.3,"publicationDate":"2020-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45481526","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-08-24DOI: 10.17993/3cemp.2020.090343.79-95
J. Peralta, Romina Cifuentes González, Romina Garnica Ticona
espanolLa relevancia de la marca personal radica en que permite que todos tengan el poder de ser su propia marca, por lo que el trabajo principal de una persona es ser su propio vendedor. En la actualidad, no se ha encontrado estudios que investiguen la percepcion de la marca personal en relacion a los profesionales de la administracion de empresas, por cual, se presenta una gran oportunidad de avanzar el conocimiento en esta area. Por lo anterior, esta investigacion tiene por objetivo conocer la percepcion de los estudiantes y egresados del grado de licenciado en ciencias de la administracion de empresas de la Universidad de Tarapaca (Chile), en el sentido de que entienden por marca personal y cual es la valoracion que le dan. Es una investigacion cuantitativa y de alcance exploratorio, realizado a traves de un diseno no experimental transversal, mediante un muestreo simple. Participaron dos grupos, uno de 98 estudiantes de la carrera licenciatura en Ciencias de la Administracion de Empresas (grupo 1) y el otro de 10 profesionales egresados de la misma carrera. Los resultados sugieren que se debe mejorar y potenciar los cursos de finanzas, marketing, contabilidad y administracion en el plan de estudios. Ademas, se considera que la confianza, seguridad en si mismo, empatia, manejo en equipo, adaptacion a los cambios y capacidad de negociacion son las relevantes en un profesional del area, de igual forma se considera que se debe potenciar mas las capacidades de emprendimiento y creacion de negocios. EnglishThe relevance of personal branding centers in allowing everyone to have the power to be their own trademark. Thus, a person’s primary task is to be their salesperson. Currently, no studies have been found that analyze the perception of personal branding concerning business administration professionals; this is why there is an outstanding opportunity to advance knowledge in this area. Therefore, this research aims to know the perception of students and alumni of the Bachelor of Science Degree in Business Administration from Universidad de Tarapaca (Chile), in the sense of what they mean by personal brand and the valuation given to it. This is a quantitative and exploratory research, carried out through a non-experimental cross-sectional design, through simple sampling. Two groups participated, one of 98 students of the Bachelor of Science in Business Administration (group 1) and the other of 10 professionals who graduated from the same undergraduate program. The results suggest that the subjects of finance, marketing, accounting, and administration should be improved and strengthened in the curriculum. Additionally, it is considered that confidence, self-confidence, empathy, team management, adaptation to changes, and negotiation skills are relevant in a professional in the area. Likewise, it is considered that entrepreneurship skills should be further enhanced and business creation.
{"title":"Importancia de la marca personal en la formación de profesionales de la administración de empresas","authors":"J. Peralta, Romina Cifuentes González, Romina Garnica Ticona","doi":"10.17993/3cemp.2020.090343.79-95","DOIUrl":"https://doi.org/10.17993/3cemp.2020.090343.79-95","url":null,"abstract":"espanolLa relevancia de la marca personal radica en que permite que todos tengan el poder de ser su propia marca, por lo que el trabajo principal de una persona es ser su propio vendedor. En la actualidad, no se ha encontrado estudios que investiguen la percepcion de la marca personal en relacion a los profesionales de la administracion de empresas, por cual, se presenta una gran oportunidad de avanzar el conocimiento en esta area. Por lo anterior, esta investigacion tiene por objetivo conocer la percepcion de los estudiantes y egresados del grado de licenciado en ciencias de la administracion de empresas de la Universidad de Tarapaca (Chile), en el sentido de que entienden por marca personal y cual es la valoracion que le dan. Es una investigacion cuantitativa y de alcance exploratorio, realizado a traves de un diseno no experimental transversal, mediante un muestreo simple. Participaron dos grupos, uno de 98 estudiantes de la carrera licenciatura en Ciencias de la Administracion de Empresas (grupo 1) y el otro de 10 profesionales egresados de la misma carrera. Los resultados sugieren que se debe mejorar y potenciar los cursos de finanzas, marketing, contabilidad y administracion en el plan de estudios. Ademas, se considera que la confianza, seguridad en si mismo, empatia, manejo en equipo, adaptacion a los cambios y capacidad de negociacion son las relevantes en un profesional del area, de igual forma se considera que se debe potenciar mas las capacidades de emprendimiento y creacion de negocios. EnglishThe relevance of personal branding centers in allowing everyone to have the power to be their own trademark. Thus, a person’s primary task is to be their salesperson. Currently, no studies have been found that analyze the perception of personal branding concerning business administration professionals; this is why there is an outstanding opportunity to advance knowledge in this area. Therefore, this research aims to know the perception of students and alumni of the Bachelor of Science Degree in Business Administration from Universidad de Tarapaca (Chile), in the sense of what they mean by personal brand and the valuation given to it. This is a quantitative and exploratory research, carried out through a non-experimental cross-sectional design, through simple sampling. Two groups participated, one of 98 students of the Bachelor of Science in Business Administration (group 1) and the other of 10 professionals who graduated from the same undergraduate program. The results suggest that the subjects of finance, marketing, accounting, and administration should be improved and strengthened in the curriculum. Additionally, it is considered that confidence, self-confidence, empathy, team management, adaptation to changes, and negotiation skills are relevant in a professional in the area. Likewise, it is considered that entrepreneurship skills should be further enhanced and business creation.","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":"9 1","pages":"79-95"},"PeriodicalIF":0.3,"publicationDate":"2020-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43378272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-08-24DOI: 10.17993/3cemp.2020.090343.59-77
Alfredo Valadez García, Luis Enrique Serrano Martinez, Paulina Peña García
espanolEl presente estudio tiene como objetivo principal identificar cuales son los determinantes que explican el empleo de la poblacion que ha cursado estudios de licenciatura en Baja California (Mexico) durante los anos de 2012 a 2016. Esto surge por la necesidad de explorar de manera econometrica los determinantes educativos tanto internos como externos de la educacion media superior y superior que puedan estar involucrados en el mercado laboral en Mexico, en especifico a la contratacion estable como variable proxima a la inclusion en dicho mercado. Para lograr los anterior, se estimo una matriz de correlacion y un modelo de Minimos Cuadrados Ordinarios (MCO). Finalmente, se encontro una mayor asociacion estadistica con variables educativas respecto a las variables del mercado laboral. EnglishThe following study raises the main objective of identifying the determinants that affect the population’s employment that have completed a bachelor’s degree from 2012 to 2016 in Baja California, (Mexico). This is due to the need of empirically exploring the internal and external factors that contribute to high school and university level education that may be involved in the labor market, specifically using stable recruitment as a proxy variable of employment. To achieve the above, a correlation matrix and an Ordinary Least Squares (OLS) model were estimated. Finally, a greater statistical association is found with educational variables about labor market variables.
{"title":"Determinantes educativos del empleo de egresados universitarios en Baja California, México: 2012-2016","authors":"Alfredo Valadez García, Luis Enrique Serrano Martinez, Paulina Peña García","doi":"10.17993/3cemp.2020.090343.59-77","DOIUrl":"https://doi.org/10.17993/3cemp.2020.090343.59-77","url":null,"abstract":"espanolEl presente estudio tiene como objetivo principal identificar cuales son los determinantes que explican el empleo de la poblacion que ha cursado estudios de licenciatura en Baja California (Mexico) durante los anos de 2012 a 2016. Esto surge por la necesidad de explorar de manera econometrica los determinantes educativos tanto internos como externos de la educacion media superior y superior que puedan estar involucrados en el mercado laboral en Mexico, en especifico a la contratacion estable como variable proxima a la inclusion en dicho mercado. Para lograr los anterior, se estimo una matriz de correlacion y un modelo de Minimos Cuadrados Ordinarios (MCO). Finalmente, se encontro una mayor asociacion estadistica con variables educativas respecto a las variables del mercado laboral. EnglishThe following study raises the main objective of identifying the determinants that affect the population’s employment that have completed a bachelor’s degree from 2012 to 2016 in Baja California, (Mexico). This is due to the need of empirically exploring the internal and external factors that contribute to high school and university level education that may be involved in the labor market, specifically using stable recruitment as a proxy variable of employment. To achieve the above, a correlation matrix and an Ordinary Least Squares (OLS) model were estimated. Finally, a greater statistical association is found with educational variables about labor market variables.","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":"9 1","pages":"59-77"},"PeriodicalIF":0.3,"publicationDate":"2020-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43723381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-08-24DOI: 10.17993/3cemp.2020.090343.17-37
Gabriel Terol Rojo
espanolEste documento es una reflexion y un dialogo con una seleccion de literatura especializada sobre el desarrollo de la economia cultural china y las relaciones bilaterales geopoliticas con Espana de estas desde la perspectiva sinica. Inicialmente introduce una vision diacronica del posicionamiento geopolitico de China, de su herencia ideologica y social, y de la sinizacion en su entorno regional, asi como del interes estrategico de su dialogo con Europa y Espana. Una vez aqui, expone y debate la relacion comercial de China y Espana, focalizandola entorno a lo cultural, para repasar los rasgos culturales de negociacion estereotipados y rebatirlos por el tamiz de la sinidad actual. Lo que sigue es un estudio sincronico de la economia cultural china, comprometida con la exposicion anterior, para concluir en la sinidad que es posible hallar en ella. Finalmente, se resuelven los intereses del regimen chino de partido-Estado con la emergente economia cultural por su interes en la construccion y consolidacion de los ideales del socialismo chino contemporaneo. Y con ello, se concluye con una reflexion del bilateralismo entre China y Espana centrado en el desarrollo de la economia de la nueva revalorizacion de la cultura de China y el rol espanol frente a ello. EnglishThis document is a reflection and dialogue with a selection of specialized literature on the development of the Chinese cultural economy and the geopolitical bilateral relations with Spain of these from the sinitic perspective. Initially, it introduces a diachronic vision of China’s geopolitical position, its ideological and social heritage and the sinization in its regional environment, as well as the strategic interest of its dialogue with Europe and Spain. Once here, it exposes and debates the commercial relationship of China and Spain, focusing on its cultural aspect, to review the stereotypical cultural features of negotiation and refute them through the current sinity sieve. What follows is a synchronous study of the Chinese cultural economy, committed to the above exposition, to conclude on the sinity that can be found in it. Finally, the interests of the Chinese party-state regime are resolved with the emerging cultural economy due to its interest in the construction and consolidation of the ideals of contemporary Chinese socialism. And with this, it concludes with a reflection of the bilateralism between China and Spain focused on the development on the economy of the new revaluation of the culture of China and the Spanish role facing it.
{"title":"Sinidad y geopolítica en el desarrollo de la economía cultural China y su relación bilateral comercial con España","authors":"Gabriel Terol Rojo","doi":"10.17993/3cemp.2020.090343.17-37","DOIUrl":"https://doi.org/10.17993/3cemp.2020.090343.17-37","url":null,"abstract":"espanolEste documento es una reflexion y un dialogo con una seleccion de literatura especializada sobre el desarrollo de la economia cultural china y las relaciones bilaterales geopoliticas con Espana de estas desde la perspectiva sinica. Inicialmente introduce una vision diacronica del posicionamiento geopolitico de China, de su herencia ideologica y social, y de la sinizacion en su entorno regional, asi como del interes estrategico de su dialogo con Europa y Espana. Una vez aqui, expone y debate la relacion comercial de China y Espana, focalizandola entorno a lo cultural, para repasar los rasgos culturales de negociacion estereotipados y rebatirlos por el tamiz de la sinidad actual. Lo que sigue es un estudio sincronico de la economia cultural china, comprometida con la exposicion anterior, para concluir en la sinidad que es posible hallar en ella. Finalmente, se resuelven los intereses del regimen chino de partido-Estado con la emergente economia cultural por su interes en la construccion y consolidacion de los ideales del socialismo chino contemporaneo. Y con ello, se concluye con una reflexion del bilateralismo entre China y Espana centrado en el desarrollo de la economia de la nueva revalorizacion de la cultura de China y el rol espanol frente a ello. EnglishThis document is a reflection and dialogue with a selection of specialized literature on the development of the Chinese cultural economy and the geopolitical bilateral relations with Spain of these from the sinitic perspective. Initially, it introduces a diachronic vision of China’s geopolitical position, its ideological and social heritage and the sinization in its regional environment, as well as the strategic interest of its dialogue with Europe and Spain. Once here, it exposes and debates the commercial relationship of China and Spain, focusing on its cultural aspect, to review the stereotypical cultural features of negotiation and refute them through the current sinity sieve. What follows is a synchronous study of the Chinese cultural economy, committed to the above exposition, to conclude on the sinity that can be found in it. Finally, the interests of the Chinese party-state regime are resolved with the emerging cultural economy due to its interest in the construction and consolidation of the ideals of contemporary Chinese socialism. And with this, it concludes with a reflection of the bilateralism between China and Spain focused on the development on the economy of the new revaluation of the culture of China and the Spanish role facing it.","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":"9 1","pages":"17-37"},"PeriodicalIF":0.3,"publicationDate":"2020-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44289581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-08-24DOI: 10.17993/3cemp.2020.090343.125-137
K. Arslanov, A. Khabirov
The aim of this paper is to investigate the bilateral responsibility character of the loan agreement. At the heart of a research there is a method of the analysis of the existing Russian legislation and law-enforcement practice and the existing European standards for legal unification. Results revealed that the rights of the lessor can be subdivided on precontractual and contractual. The right to reliable information about the borrower belongs to precontract laws of the lessor; right for coordination of contractual conditions. Moreover, it is necessary to differentiate the contract monetary and the contract of a commodity (real) loan in connection with differences in a set of the bilateral rights and duties of the lessor and borrower. In conclusion, in the pre-revolutionary doctrine an opportunity to sign the loan agreement on consensual model in this connection we consider that this legal design can be reproduced in the existing civil legislation was proved.
{"title":"The bilateral binding character of the debt contract","authors":"K. Arslanov, A. Khabirov","doi":"10.17993/3cemp.2020.090343.125-137","DOIUrl":"https://doi.org/10.17993/3cemp.2020.090343.125-137","url":null,"abstract":"The aim of this paper is to investigate the bilateral responsibility character of the loan agreement. At the heart of a research there is a method of the analysis of the existing Russian legislation and law-enforcement practice and the existing European standards for legal unification. Results revealed that the rights of the lessor can be subdivided on precontractual and contractual. The right to reliable information about the borrower belongs to precontract laws of the lessor; right for coordination of contractual conditions. Moreover, it is necessary to differentiate the contract monetary and the contract of a commodity (real) loan in connection with differences in a set of the bilateral rights and duties of the lessor and borrower. In conclusion, in the pre-revolutionary doctrine an opportunity to sign the loan agreement on consensual model in this connection we consider that this legal design can be reproduced in the existing civil legislation was proved.","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":"9 1","pages":"125-137"},"PeriodicalIF":0.3,"publicationDate":"2020-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43604632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-08-24DOI: 10.17993/3cemp.2020.090343.39-57
Pablo Sánchez-Vázquez, Carmen Gago-Cortés, María Alló-Pazos
espanolEn la actualidad existe una necesidad urgente de caminar hacia un modelo de crecimiento economico sostenible. En este sentido, los ciudadanos deben ser conscientes de que sus altos niveles de consumo tienen graves consecuencias a la hora de embarcarse en la senda del desarrollo sostenible. Este trabajo tiene como fin centrarse en el sector textil, en concreto, analiza el comportamiento de los consumidores hacia un nuevo concepto de moda, la Moda Lenta (ML). La ML se presenta como una alternativa responsable desde un doble punto de vista: social y ambiental. Su fin principal es cambiar el enfoque, pasar de valorar la cantidad de productos a la calidad de los mismos, aumentando por tanto el tiempo de uso de las prendas de vestir. La ML nace para hacer frente al modelo predominante en la actualidad, la moda rapida (MR). La MR se basa fundamentalmente en el establecimiento de precios bajos, diversidad de estilos y un tiempo de uso reducido con el consecuente impacto ambiental. El objetivo principal de este trabajo es analizar las preferencias de los consumidores hacia este nuevo modelo mas social y ambientalmente responsable. Para ello, se ha realizado un cuestionario y se ha encontrado que las mujeres y los consumidores que compran con frecuencia a traves de internet tienen una mayor disposicion a pagar precios mas altos por este tipo de prendas de vestir. Por el contrario, los consumidores con rentas mas altas destacan que no se sentirian socialmente aceptados con este tipo de prenda. EnglishAt present, there is an urgent need to move towards a model of sustainable economic growth. In this sense, citizens must be aware that their high levels of consumption have serious consequences when embarking on the path of sustainable development. This paper focuses on the textile sector. Specifically, it analyzes the behaviour of consumers towards a new concept of fashion, the Slow Fashion (SF). The SF is presented as a responsible alternative from a double point of view: social and environmental. Its main purpose is to change the focus, moving from quantity to quality, increasing, therefore, the time use of clothes. SF has born to face the current predominant model, the fast fashion (FF). The FF is based fundamentally on the establishment of low prices, diversity of styles and a reduced time of use with the consequent environmental impact. The main objective of this work is to analyze the preferences of consumers towards this new model, which is more socially and environmentally responsible. In order to achieve this goal, a questionnaire has been conducted and through the analysis of data, results show that women and consumers who frequently buy online have a greater willingness to pay higher prices for this type of clothing. On the contrary, consumers with higher income emphasize that they would not feel socially accepted with this type of garment.
{"title":"Moda sostenible y preferencias del consumidor","authors":"Pablo Sánchez-Vázquez, Carmen Gago-Cortés, María Alló-Pazos","doi":"10.17993/3cemp.2020.090343.39-57","DOIUrl":"https://doi.org/10.17993/3cemp.2020.090343.39-57","url":null,"abstract":"espanolEn la actualidad existe una necesidad urgente de caminar hacia un modelo de crecimiento economico sostenible. En este sentido, los ciudadanos deben ser conscientes de que sus altos niveles de consumo tienen graves consecuencias a la hora de embarcarse en la senda del desarrollo sostenible. Este trabajo tiene como fin centrarse en el sector textil, en concreto, analiza el comportamiento de los consumidores hacia un nuevo concepto de moda, la Moda Lenta (ML). La ML se presenta como una alternativa responsable desde un doble punto de vista: social y ambiental. Su fin principal es cambiar el enfoque, pasar de valorar la cantidad de productos a la calidad de los mismos, aumentando por tanto el tiempo de uso de las prendas de vestir. La ML nace para hacer frente al modelo predominante en la actualidad, la moda rapida (MR). La MR se basa fundamentalmente en el establecimiento de precios bajos, diversidad de estilos y un tiempo de uso reducido con el consecuente impacto ambiental. El objetivo principal de este trabajo es analizar las preferencias de los consumidores hacia este nuevo modelo mas social y ambientalmente responsable. Para ello, se ha realizado un cuestionario y se ha encontrado que las mujeres y los consumidores que compran con frecuencia a traves de internet tienen una mayor disposicion a pagar precios mas altos por este tipo de prendas de vestir. Por el contrario, los consumidores con rentas mas altas destacan que no se sentirian socialmente aceptados con este tipo de prenda. EnglishAt present, there is an urgent need to move towards a model of sustainable economic growth. In this sense, citizens must be aware that their high levels of consumption have serious consequences when embarking on the path of sustainable development. This paper focuses on the textile sector. Specifically, it analyzes the behaviour of consumers towards a new concept of fashion, the Slow Fashion (SF). The SF is presented as a responsible alternative from a double point of view: social and environmental. Its main purpose is to change the focus, moving from quantity to quality, increasing, therefore, the time use of clothes. SF has born to face the current predominant model, the fast fashion (FF). The FF is based fundamentally on the establishment of low prices, diversity of styles and a reduced time of use with the consequent environmental impact. The main objective of this work is to analyze the preferences of consumers towards this new model, which is more socially and environmentally responsible. In order to achieve this goal, a questionnaire has been conducted and through the analysis of data, results show that women and consumers who frequently buy online have a greater willingness to pay higher prices for this type of clothing. On the contrary, consumers with higher income emphasize that they would not feel socially accepted with this type of garment.","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":"9 1","pages":"39-57"},"PeriodicalIF":0.3,"publicationDate":"2020-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42496340","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：